Capital Metro Mobile Ticketing

Transcription

Bytemark Mobile Ticketing
December 2, 2014
©2014 Bytemark, Inc. All rights reserved.
Bytemark — What We Do

Focus - Mobile Ticketing & Payments

Industries - Transit, Tourism, & Events

Delivery Methods - Mobile Apps & Web
2
BYTEMARK CLIENTS
3
Experience in Canada - Rogers Mobile User Management
Incomm licensed Bytemark’s mobile user & device management system for Rogers
Wireless to allow their customers to pay with their mobile at retail locations across Canada
4
NY Waterway

Launched in January 2012





First Major Mobile Ticketing Deployment
in the United States
Largest Private Ferry Operator in the
US
Over 3 Million Mobile Tickets Sold
Web, iOS, Android & Windows Phone
Visually Validated Ticketing
5
Capital Metropolitan Transportation Authority





Citywide launch of mobile ticketing in
January 2014
Mobile ticketing across Bus, BRT, and
Light Rail
iOS, Android & Windows Phone, and
Web
Handheld & Fixed Validator Solution
Multi-modal ticketing: Visually validated
& QR code
6
NICTD: South Shore Line

June 2014 launch of mobile ticketing with
NICTD’s South Shore Line for commuter rail
service from Chicago to Northern Indiana

iOS & Android

Visually Validated Ticketing
7
MassDOT – BusPlus+
 Mobile & online ticketing for regional bus service
 Launching with 7 private bus operators

API and Booking system integration for select operators

Merchant App

Handheld hardware consulting and sourcing
 Web, iOS, Android & Windows Phone
8
Metrolinx – UP Express


Mobile, Online & Field Sales for Express Train Service from Pearson Airport to Union Station
Launching for PanAm games

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API and backend integration with GDS, TMC’s & Business Partnerships
Merchant App for Validation & Field Sales
Handheld hardware consulting and sourcing
Web, iOS, Android, Blackberry & Windows Phone
9
MOBILE APP FEATURES
10
Comprehensive Transit App

Revolutionary Smart Tile Home Screen
provides the user with the most relevant
content based on their settings and use
history

Advisories & Alerts

Integrated Offers for additional revenue
opportunities

Maps & Schedules with GTFS Support

Supports iOS, Android, Windows Phone
11
Setup Account
Register with Google, Facebook or
sign up with an email to create an
account.
Required Information is minimal
1. First Name
2. Last Name
3. Email Address
4. Password
12
Buy Tickets: CMTA Example
13
Flexible Payment Options
•
Customers may add multiple cards and
assign them an alias
•
Split Payments are supported across all
available payment methods
•
Personal info is never stored on the app
14
Use Tickets

Customers can activate one or several
tickets

Add desired tickets to the queue and tap
Activate Tickets

We can limit activation of the incorrect ticket
type

Weekend fare during weekday
15
Offline Flexibility
Saving Tickets To Your Device

Lets you view and use your tickets offline

Helps you quickly activate and reactivate tickets in
regions with a poor data reception
Saving To Your Cloud Account

Requires you to have an online connection to
view and use your tickets

Allows passes to be viewed and used from
multiple devices
Users Control Where Tickets Reside
16
Map Trip Planning
1
3
2
4
①
Tap Origin on Map
②
Choose Destination
③
View Schedules
④
Tap to Purchase
17
Alerts & Advisories
Smart Tile Alert
Advisory List
Advisory Details
Alert Settings
18
Web Based Ticketing
19
VALIDATION
20
Validation Options
Visual/Animated
Electronic
Physical
Near Field
21
Multimodal Tickets
Animated Background:
Origin/Destination or
Other Relevant Text Like
Ticket Month
Quantity & Type displayed
on top of:
-Animated Watermark
-Interactive Element
-Enlargeable QR Code
Activation / Balance
Secondary Text
22
Reduced Fares Tickets

Can be limited by user in the Back Office

Reduced fares or special ticket types
(cars/bikes) can be linked with standard
fare products for joint boarding

Separately managed color schemes and
watermarks for efficient validation
23
VALIDATORS & FARE INSPECTOR
APP
24
Inspector App
The Android OS Inspector App provides for
rapid validation for a variety of passes
Capital Metro Hardware Example


Off the shelf Samsung Galaxy SIII
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Android Platform

4G Compatible
Grabba Case

Optical Scanner for 2D barcodes

NFC including MiFare support

Custom magstripe passes from GFI

Additional battery capacity
25
Hardware Scanner Software
 Based on Android OS Software
 Supports a variety of hardware devices & functions
26
BUSINESS-TO-BUSINESS
27
Business Partnerships
28
SECURITY
29
Sales Revenue / Credit Card
Gateway Reconciliation

The Bytemark gateway integrates with third party payment
processors

The Bytemark gateway can be directly reconciled with payment
processing services to verify that payments are received and
deposited

With both Bytemark and the credit card processor providing
sales data reporting, this provides the agency with a secondary
data validation point to ensure that the revenue reported in both
systems is accurate
30
PCI Compliance & Maintenance

Bytemark is certified PCI Level 1 by Security Metrics

Bytemark undergo monthly and quarterly reviews

Amazon Web Services provides ETS hosted infrastructure which
maintains PCI compliance for its hosting facilities
31
COSTS STRUCTURE
32
Pricing Considerations
Term of
Contract
Validation
Method
Reporting
System
Payments
Processing
Pricing
Model
33
Aligns Bytemark’s goals
with the agency
Continuous
Improvements to the
Platform
Upfront Development
Monthly Hosting &
Maintenance
Modifications require
change of work orders
Hybrid
Strictly percentage of
ticket price
Fixed Fee
Transactional
Pricing Models
Balance between
development fees and
transaction model
34
Bytemark Mobile Ticketing
THANK YOU!

Capital Metro Mobile Ticketing

Transcription

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