Relevate Mover Marketing Overview

TIMING IS ESSENTIAL
THE KEY TO MOVER MARKETING IS TARGETING
AT THE PRECISE MOMENT A HOUSEHOLD IS
MAKING THE BUY DECISION
Many companies make the mistake of only targeting a household after the move
is complete. Although New Mover targeting is a valued asset, recent studies
indicate that up to 90% of homeowners make their major purchase decisions
for their new home before leaving their current one. This means missed
opportunities for companies only using standard new mover data.
This is why DataMentors provides
three mover targeting options.
Relevate Premover
Nationwide Counts
Target homeowners at the moment the home
is placed on the market, and make contact
before the competition.
100,000 leads weekly
Target homeowners at the precise moment
Nationwide Counts
they are making decisions – one to six weeks
unique program allows you to contact during
of spending decisions
are made before the
New Mover has left their
current residence.
400,000 leads monthly
Relevate Premover+
before they leave their current home. This
70%-90%
80,000 leads weekly
325,000 leads monthly
the last crucial weeks before their move.
This is the only
Homes can be on the market for months, but
nationwide pending home
Relevate Premover+ allows you to time your
sale data available.
marketing plan perfectly.
85% of premovers
use the first vendor that
contacts them for home
communications services,
regardless of their
satisfaction with their
current provider.
Relevate New Mover
Target prospects once they are in their new home. This is an essential
targeting time for home improvement, furniture, etc.
Get started turning movers into customers today.
Visit www.datamentors.com to learn more.
A
www.DataMentors.com | 813-960-7800 | [email protected]
SOLUTION
Purchasing
behavior of
Pre-movers
before and
after their
move date.
Relevate Premover+
allows you to target
consumers when
they’re in the final stage
of the moving process.
”
Pre-movers, who will eventually become New Movers,
spend 6x’s
more than established residents on
products and services.
New Homeowners spend more within the first
6 months than the average consumer spends
in 3 years.
Movers are
5x’s more likely to become long-term
“Our focus group
research has shown that
upwards of 80% of those
identified as Premovers
make their home
communication service
decisions and purchase
prior to their move." -
Marketing Manager from
Top Telecom Company
customers if you reach them first.
Common Pre-mover purchases include cable services,
home warranties, home insurance, home improvement
items, moving products, moving services, and more.
A
www.DataMentors.com | 813-960-7800 | [email protected]
SOLUTION