Mat Koenig | Buscador de Auto | CEO | @konigco on

Say Hola!
Mat Koenig
On Twitter - Periscope - Meerkat
@konigco
Follow me NOW for FREE SALES AND MARKETING TIPS
Full Name | Company | Job Title | Email
YOUR BUSINESS IS ABOUT
ONE THING
CONNECTING WITH
PEOPLE
CONNECT WITH ME: Mat Koenig | Buscador de Auto | CEO | @konigco on Twitter
CONNECT WITH ME: Mat Koenig | Buscador de Auto | CEO | @konigco on Twitter
CONNECT WITH ME: Mat Koenig | Buscador de Auto | CEO | @konigco on Twitter
T H E U . S . H I S PA N I C M A R K E T
55M
18%
$1.5T
U.S. Hispanic Population
according to the U.S.
Census Bureau (2013)
of the U.S. total
population
Hispanic buying
power in 2015
Projected to be ~20% by 2017
CONNECT WITH ME: Mat Koenig | Buscador de Auto | CEO | @konigco on Twitter
T H E U . S . H I S PA N I C M A R K E T
1.9 Million Hispanics
planning to purchase
a new vehicle in next
12 months
Expected to account
for 18% of
total new car sales
CONNECT WITH ME: Mat Koenig | Buscador de Auto | CEO | @konigco on Twitter
T O P H I S PA N I C M A R K E T S
Source: Automotive News/Univision: The Road To Winning Growth – Why U.S. Auto Consumers Are A Must-Win Target, April 2015
CONNECT WITH ME: Mat Koenig | Buscador de Auto | CEO | @konigco on Twitter
TODAY WE WILL
SHOW YOU HOW
TO REACH THEM
CONNECT WITH ME: Mat Koenig | Buscador de Auto | CEO | @konigco on Twitter
IT’S ALL
ABOUT
PEOPLE
CONNECT WITH ME: Mat Koenig | Buscador de Auto | CEO | @konigco on Twitter
NOT CUSTOMERS
HUMAN BEINGS
CONNECT WITH ME: Mat Koenig | Buscador de Auto | CEO | @konigco on Twitter
MORE LIFETIME SALES
Hispanic vs. Non-Hispanic Comparisons
Category
Hispanic
Non-Hispanic
Avg. Median Age New
Vehicle Buying
39
51
43%
24%
3.4
3.4
At Least 3+ Adults in HH
Purchase Frequency
(Years)
Potential for at least 3 Incremental Car Purchases In Their Lifetime
Source: Automotive News/Univision: The Road To Winning Growth – Why U.S. Auto Consumers Are A Must-Win Target, April 2015
CONNECT WITH ME: Mat Koenig | Buscador de Auto | CEO | @konigco on Twitter
LEARN MORE
Text SPANISH to 76626
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CONNECT WITH ME: Mat Koenig | Buscador de Auto | CEO | @konigco on Twitter
CONTACT INFO
Full Name: Mat Koenig
Company: Buscador de Auto
Job Title: CEO
Email: [email protected]
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