Liquor Sponsor - San Diego Mardi Gras 2016

Sponsorship Opportunities
About Mardi Gras in the Gaslamp
Gaslamp Quarter, San Diego, CA – San Diego’s nationally recognized
Mardi Gras celebration will be bringing glitz, glam, floats, beads and
vivacious energy to over 10 blocks in the Gaslamp Quarter! We will be
taking over Fifth Avenue in Downtown San Diego on Saturday,
February 6th, 2016 from 4:00 PM to midnight with roaring music,
bright lights, and excitement. Celebrate with over 40,000 revelers at
one of the biggest music and parade festival the West Coast has ever
seen! Gaslamp Quarter Mardi Gras promises an epic transformation of
over 10 blocks in the historic Gaslamp Quarter from Broadway to
Market Street into a world of sensory overload and celebration.
The 2016 Mardi Gras Parade & Celebration will be one for the books
with nationally recognized DJ’s and entertainment, as well as a live
music stage with incredible Jazz performances throughout the night.
The streets will erupt with music and cheering crowds calling for beads
as the parade kicks-off featuring awesome floats, stilt walkers,
unbelievable cars, street performers, samba dancers and ending with a
HUGE surprise!! With multiple stages throughout the venue, you will
definitely be dancing all night long. Last year’s entertainment line-up
included Snoop Dogg; this year’s lineup is set to be BIGGER THAN
EVER!
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Entertainment Galore!
The best San Diego, Regional and National EDM DJ’s and Bands! As
always, Mardi Gras will feature some of the best regional and National
DJ talent and bands. Visit our website, www.sdmardigras.com, for an
up to date line-up and special announcements. In 2015 our headliner
was the only and only Snoop Dogg!!
Mardi Gras roving entertainers will be decked out to go along with the
theme for specific areas of the event and will be enchanting the crowd
throughout the parade route.
Roving entertainers will be themed to the various areas as well as
strolling entertainment. Performing insane stunts and unbelievable
bends these acrobatic performers will rival the performers of Cirque du
Soleil and will represent the dramatic show scenes.
A dynamic acrobat performance will meld with the beat and interact
with the LED lighting effects to create a spectacle of movement and
energy.
San Diego Mardi Gras will bring Carnival to life with giant stilt walkers
and larger- than-life puppets unlike you have ever seen before!
The rhythm will pump through your heart as the Super Sonic Samba
School dons elaborate costumes and wows you with the energetic
Samba moves.
BIG Easy Parade
At 9 PM the Big Easy Parade will once again take over the Gaslamp
Quarter and travel down Fifth Avenue to the explosion of confetti
canons and a gigantic assortment of incredible bright and inspired
floats.
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Social Media Breakdown
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Promotion of the event on following social media networks:
o SD Block Parties
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Facebook (12k+) Twitter page ( 484+), and
Instagram (1,500+)
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Event will be featured on the San Diego Block Parties
Facebook Page with inclusion of the event logo and
information.
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Two daily posts will be begin one month prior the event on
Facebook, Instagram and Twitter to feature event details
linking sponsors, entertainers, parade participants and
restaurants/bars, etc.
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Facebook and Twitter feeds to be featured on homepage of
www.sdmardigras.com.

Contest will be featured on Facebook, Instagram and Twitter
profiles centered on sponsors, event details and facts about the
event in forms of interactive questions, photos, facts, etc.
These contests will be promoted through email blasts, social
media and through media partners to encourage maximum
exposure and participation.

Partnering with industry specific, influential bloggers to run
contests for tickets on their website and utilize social media
networks to promote the event.

Hash Tags will be created for the event and its sponsors to use
in social media posts.
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Facebook, Instagram and Twitter posts will be tagged with
corresponding sponsors.
Social Media Breakdown Continued
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
Facebook, Instagram and Twitter posts will promote happy
hours with sponsor specials and products highlighted.

Event blogs will feature hyperlinks, photos and additional
information on event and its sponsors.
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McFarlane Promotions, Inc. email blast will be sent with
sponsor logo inclusion and will feature a Facebook contest.

A contest will run during the event on Instagram and Twitter
profiles to engage and interact with attendees. The contest will
showcase sponsor’s products in relation to questions or
challenges.
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Facebook advertisements will drive traffic to the event website
and Facebook profile prior to the event, as well as amplify
content by increasing reach and ultimately boosting
engagement across the entire page.

Radio stations will promote the event via ticket giveaways on
Facebook and Twitter profiles.

Print and web partners will showcase posts with event
details including entertainment, sponsors, parade
participants, and more on their own Facebook, Instagram
and Twitter profiles:

Print and web partners may include: DiscoverSD.Com, Just
My Ticket, Locale Magazine, Pacific San Diego Magazine,
San Diego Citybeat, San Diego Magazine, San Diego Reader,
Wild at Work, Yelp.com and more.

Work with radio and media partners to host a contest on
their websites with banner advertisement, email blast and
social media support.

Work with local colleges including, but not limited to SDSU,
USD, UCSD, Point Loma Nazarine and more to promote
the event through social media and host contests.
Liquor Sponsor - $20,000 (One Available)
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
Designate your company as the exclusive premier and liquor
sponsor for Mardi Gras.

Exclusive signage in the event venue and all other areas
controlled by Mardi Gras and Tickled Pink Productions.

Company name and logo will receive prominent signage
throughout the event venue, depicting the name of your
company as well as logos, including backdrop stage signage or
logo and brand on LED, around stage signage, signage on the
parade route, signage around the fencing of the event and at
the entrance of the event. (Sign to be provided by company
two weeks prior to each year’s Mardi Gras)

Company name in all promotional mentions including
coverage in TV spots radio to include Channel 93.3, 101.5kgb,
Star 94.1, Rock 105.3, Kiss 95.7, Xtra, Kogo, 91x, Jamin Z90,
Magic 92.5, 105.8 the Walrus, Jack FM, 760 AM, Radio
Latina.

Company name and
newspaper/magazine
ads in the following
San Diego City Beat,
Daily Aztec.

Company name and logo in First Tier in all promotional
material including press release, calendar notices, media alerts
and all press kits.

Company name and logo displayed in participating bars and
restaurant locations.

Company name and logo to be listed in First Tier on all print
collateral materials including, but not limited to the following:
o Flyers – 30,000 Tickets 5,000
o Posters – 200 Event Programs – 7,000
logos in First Tier in all promotional
mentions including: Full and ½ page
publications: Pacific Magazine, Locale,
San Diego Reader, Navy Dispatch, and
Liquor Sponsor - Continued

Gaslamp Quarter Mardi Gras would have the ability to have
beer for sale along with two liquors for sale with mixes at the
event.

Company’s product or name to be highlighted at the event and
in all participating restaurants/bar during the event (over 25
accounts).

The opportunity to have your product highlighted at the preevent radio promotions with 2 Gaslamp Quarter venues.

Opportunity to have signage on bars. (Signage to be provided by
your company).

Sponsor and related product logo(s) will be included in any
earned media coverage resulting from the promoter’s
promotional activities.

The opportunity to highlight or sell your product at the Venue.

Option to place advertisement or coupon with-in the event app.

Opportunity to have a banner ad on the home page of the
website.

Provide the sponsor the rights to use the official Gaslamp
Quarter Mardi Gras logo in all sales and marketing support
materials.

Opportunity to have a banner ad in an e-blast to over 120,000
recipients promoting the event.

Opportunity to highlight product in a television segment
promoting the event.

Experiential Area: Sponsor will have one designated area in a
mutually agreed upon location in the event site area that will be
designated “Experience Zone” (The location of the experience
zone will be agreed upon by both promoter and sponsor
pending event layout. Any additional expenditure caused by the
creation of the sponsor’s experiential area will be paid by
sponsor).

Provide 50 general tickets and 50 VIP tickets to the event.
Cont)
Cont)
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Liquor Sponsorship - Continued
Liquor Sponsor to provide:
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$20,000 dollars or $14,000 plus trade – In addition, cups and VIP
production for back stage Event Signage
Partnership with participating restaurants/bars
Activate an area within the Mardi Gras footprint
Support event in liquor/grocery stores
Share Mardi Gras San Diego through their social media
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