Comverse-OMA Messaging Workshop

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Comverse-OMA Messaging Workshop
Orly Rapaport, AVP, Technology Strategy, Comverse July 2012 We Are Market Leaders in Each of Our Domains
#1 Converged Billing 11% Market Share
#1 Voicemail & Call Comple/on ~54% Market Share #3 #2 13% Market Share 13% Market Share #4 #2 Prepaid Billing Postpaid Billing 6% Market Share SMS #4 Browsing 7% Market Share #5 Policy Management & Enforcement 7% Market Share MMS 17% Market Share #1 Mobile Instant Messaging >50% Market Share Taking AcPve Part in All Messaging-­‐Related Standards AcPviPes Comverse is one of OMA CPM WI IniPators and is acPve in: •  OMA CPM, OMA IM, OMA EVVM •  GSMA RCS •  3GPP IP/SM GW 3
Market RealiPes Comverse Strategic Approach
Standards Designed for DifferenPaPon 4
Global Messaging Traffic – SMS versus OTT
(in billion, 2010-2016F)
Traffic (in billions)
2010
2011
2012F
2013F
2014F
2015F
2016F
SMS Traffic
6,834.5
7,843.7
8,599.7
9,162.9
9,443.5
9,639.3
9,554.2
OTT Traffic
1,297.1
3,491.6
5,846.1
8,993.7
12,682.1
16,426.1
20,293.1
Source: Portio Research Mobile Facebook, April 2012, Portio Research Ltd.
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SMS & Voice Contribute to Revenue & Profits
Global Mobile Industry
Earnings Reached
$1.3 Trillion in 2011
2011 Revenue
2011 Profits
Source: Tomi Ahonen’s Blog: http://tinyurl.com/7xfr2lu
$1T (77%) of Earnings is
from Services
65% Voice Calls
19% Messaging
50% Voice Calls
45% Messaging
84%
95%
Smartphone Users ConPnue to Use SMS
74.1% of U.S. mobile phone users use SMS
function1
Ubiquitous, easily accessible, ingrained
Source: 1 ComScore,
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Operators Can Preserve Their Role as Core CommunicaPon Service Providers Traditional
Standards
based
OTT
CSP’s
Innovative
Messaging
Nonstandard
Commodity
Innovative
Ubiquitous
Fragmented
Challenges: How to
• Preserve traditional services revenues and capture new services revenues
• Adhere to standards and at the same time demonstrate differentiation
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Market RealiPes Comverse Strategic Approach
Standards Designed for DifferenPaPon 9
Comverse Strategic Approach Seamless Interworking
Middleware with Open APIs
NW Centric & Web-Based Client
Modular Building Blocks
Easy adoption of standards as they evolve
Easy adaptation to operators’ specific needs
Network Centric Convergence MMSC Mobile (SS7) Network SMSC Comverse IP Messaging SIP/IMS Core Network Presence P/I/S-­‐CSCF or SoPswitch MSC HLR HSS IP Access Network (LTE, WiFi, Fixed) RCS / Enhanced Messaging Clients 11
Service Enablement Middleware & Converged Inbox Comverse
Applications
3rd Party
Applications
Service Creation Environment
REST APIs
Business Logic
Application
Logic
Converged
Address Book
Converged Inbox
Personal Services
Plug ins
Plugins to Network GWs
Plugins to network enablers
Plugins to delivery engines
Delivery Engines
Network GWs
Network Enablers
SMSC, MMSC, VM, Email, RCS
SAMBox – Converged Social and Messaging Inbox Any Type of Message over Any Device
Single Interface for Various Types of Messages
A Single Contact or a Group
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Flexible Pricing Schemes
Web Interface View on Any Device (HTML5)
All Message Types
Social Network Aggregation
Multiple Accounts Aggregation
Presence Aggregation
Service Example: Converged CommunicaPon •  Mobile number is your single identity
•  Text and Talk from PC
•  Easily respond to a text messages via email or
•  Swap your email conversation into a text
•  Voicemail is sent via SMS or email
•  Transfer calls between mobile and PC
•  Advanced call routing
•  Works with any device, Web interface
Example: ROGERS ONE Number
Source: https://www.rogersonenumber.ca/welcome/?locale=en_CA#
Services: Examples Clientless VVM
• HTML5 Web-based service that provides a simple, visual access to the VMS
Facebook VVM
•  Bring Visual Voicemail to Facebook with a special eye-catching information-rich
Facebook-flavored graphic display
Parental Control
•  Enables parents to protect children from mobile sexting, cyber bullying, textual
harassment, inappropriate content and set location boundaries
Messaging Time Line
•  Storage service that enables CSP customers to store large amount of data (photos,
music, video, messaging etc.)
Safe Drive
•  Network based service that enables drivers to send and receive text messages
safely while driving through text to voice conversion
Social & Messaging Inbox App – Revenue PotenPal Stop leakage by securing tradi/onal communica/on and messaging revenue Create new revenue from new connected devices (tablets, PC, IPTV) Accelerate revenue from increased data usage Capture addi/onal poten/al revenue from ads and premium monthly fee services Market RealiPes Comverse Strategic Approach
Standards Designed for DifferenPaPon 18
Standards Designed for DifferenPaPon & InnovaPon •  Stay Away from Defining the Service
•  Can we really anticipate the “best service” ?
•  Can we reach an agreed upon prioritized functional list ?
•  Focus on Self-Contained “Modular” Enablers
•  E.g.: Media Storage, Messages Mailbox
•  Promote NW-Centric Solutions & Web Technologies
•  Minimize client/server dependencies
•  Enable flexible and smooth changes and upgrades
•  Evolve Messaging as Enabler of New Use Cases
•  Part of a converged “communication” experience
•  Future services, e.g. M2M verticals
OMA Is Well Positioned to Champion this Direction
Converged IP Messaging, and APIs scheme experience
Committed to enablers specifications
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