insider guide: socal

INSIDER GUIDE: SOCAL
2015 RATE CARD
SUNSET INSIDER GUIDE: SOCAL—
AN ADVERTISING INVESTMENT THAT WORKS
> Sunset Insider Guide: SoCal allows advertisers to reach 531,760
readers in the greater Los Angeles area five times a year1
THE SUNSET SOUTHERN CALIFORNIA
AUDIENCE
> Your ad will be surrounded by relevant editorial focused
specifically on the Los Angeles metropolitan area
READERS INVEST IN THEIR HOMES
> Sunset has more than 100 years of relationship building with
Los Angeles consumers. Sunset is a companion they know
and trust
SUNSET READERS ARE INVOLVED AND
RESPONSIVE
> 98% of subscribers read 3 or more of the past four issues
> 96% are inspired by Sunset to try new ideas
> 94% say Sunset fits their lifestyle
> 96% are inspired by Sunset to see local attractions
> 99% took action after reading an issue of Sunset
SOCAL INSIDER AT A GLANCE
> Rate base: 136,000
> Cover price: $4.99
> Frequency: 5 issues (April, June, September, October, December)
> Distribution: Greater Los Angeles area
AUDIENCE PROFILE
> Female: 73%
Male: 27%
> Average household income: $162,989
> Homeowners: 85%
> College educated: 84%
> Median age: 50.8
> 51% made home improvements, decorated or purchased furnishings in the past year
> 35% purchased kitchen appliances or cooking/serving products
in the past year
> 52% purchased garden or property maintenance products in the
past year
THEY’RE FOOD ENTHUSIASTS
> 60% cooked for fun or entertained in the past year
> 73% enjoy being creative in the kitchen
> 81% enjoy different types of food
THEY ENJOY ALCOHOLIC BEVERAGES
> 72% have had alcoholic beverages in the past 6 months
> 51% have had wine in the past 6 months
> 49% are willing to spend more for a quality bottle of wine
READERS LOVE CULTURAL ACTIVITIES…AND TRAVELING
> 54% attended cultural activities2 in the past year
> 67% took a domestic vacation in the past year
> 62% stayed at a hotel/motel in the past year
THEY’RE STYLE-CONSCIOUS CONSUMERS WHO BUY PREMIUM
QUALITY…AND THE LATEST TECHNOLOGY
> 63% buy brands that reflect their style
> 81% are typically willing to pay more for high-quality items
> 46% prefer products that offer the latest in new technology
EDITORIAL THEMES
> Dining
> Arts and culture
> Shopping and design
> City vacations
PLUS, THEY’RE GREEN SHOPPERS
> 65% are willing to pay more for a product that is environmentally
safe
SUNSET INSIDER GUIDE:
SOCAL VS. LA AREA CITY MAGAZINES
CA CIRC
A Insider Guide: SoCal
155,305
Los Angeles Magazine
121,805
Orange Coast Magazine
41,175
CALIFORNIA
VENTURA
LOS ANGELES
ORANGE
1
Audience estimate based on 136,000 rate base x 3.91 Sunset total audience readers-per-copy
2
Attended art galleries/shows, dance or music performances, live theater or museums
Sources:2014 Doublebase GfK MRI; Publisher defined edition; Sunset reader panel profile, Apr 2013; Sunset 2013
Readership Study; Jun 2014 AAM Statements
ADVERTISING SPECIFICATIONS
MECHANICAL REQUIREMENTS
Ad files are to be sent via the Time Inc. web ad portal at
http://direct2time.sendmyad.com. No color proof is
required. Publisher reserves the right to “pick-up” previously run
ad materials, if available, when new material is not received by
close date.
83 ⁄8" x 10½"
BINDING: Perfect, jogs to foot
PRINTING: Body and covers, web offset
TRIM SIZE:
UNIT SIZES AVAILABLE
SIZE
NON-BLEED
BLEED
LIVE AREA
TRIM
PDFX1a (version 1.3) required. If you cannot provide that format,
call Rosana Chang at (212)522-7792 for specific instructions.
Page
7 ½" x 10"
8 ⅝" x 11"
7½" x 10"
8 ⅜" x 10½"
RESOLUTION
½ page vert.
3 ½" x 10"
4¼" x 11"
3½" x 10"
4" x 10½"
Sunset prints at 133-line screen, so images should be 266 dpi
or higher.
½ page horiz.
7½" x 4 ⅞" 8 ⅝" x 5 ½"
7½" x 413⁄16"
8 ⅜" x 5 3⁄16"
ACCEPTABLE FILE FORMATS
PROOFING
2015 NET ADVERTISING RATES
No color proofs are required. The presses will run to industry-standard inking levels.
FOR MATERIALS QUESTIONS OR SUBMISSIONS, CONTACT:
Full page
½ page
Rosana Chang
(212)522-7792
[email protected]
$13,690
$8,590
$14,630
$9,180
Rates are net and not agency commissionable. All rates are shown per ad.
page
2015 PUBLISHING CALENDAR
34A
ISSUE
SPACE CLOSE,
MATERIALS DUE
ON SALE
April
June
September
October
December
2/2/15
4/1/15
7/1/15
8/3/15
10/1/15
3/20/15
5/22/15
8/21/15
9/18/15
11/20/15
O :: TUSTIN
:: SAN MARIN
R
TO B E
OC
:: SANTA
LOS ANGEL ES
SAN DIEGO ::
5x
$15,730
$9,870
If agency places advertising, divide by 0.85 to generate gross rates.
WT:InsideSoCal
PF: 01
ZO: So Cal
MONT
AND PARK :: LARCH
LY HILLS :: HIGHL
MESA :: BEVER
BARBA RA :: COSTA
INSERTIONS PER 12-MONTH PERIOD
1–2x
3–4x
2 014
WT:InsideSoCal
PF: 01
ZO: So Cal
page
34B
SOCAL INSIDER
SUNSET MAGAZINE 2015 MAGAZINE
ADVERTISING TERMS AND CONDITIONS
The following are certain general terms and conditions governing advertising published in the U.S.
print and digital editions of Sunset Magazine (the “Magazine”) published by Sunset Publishing Corporation (the “Publisher”).
SOCAL INSIDER
VISIT /
San Diego’s North Park
The little
park that
could
A new pocket of public
space is making a beloved
hipster district even more
inviting.
San Diego’s first
Photograph by
Park neighborhood
It’s tiny in size—just 225 square
feet—but San Diego’s first parklet
made a big impact when it
opened in 2013. The mixed-use
space, designed by local architect Christopher Bittner, helped to
center the city’s focus on North
Park, an eclectic neighborhood
(page 34B).
parkle
ON
LISA CORS
that’s now a hotbed of independently owned boutiques, restaurants, and breweries. The parklet
sits at North Park’s heart, near
the intersection of 30th Street
and University Avenue. It gives
resident artists and young families
a shaded spot to sip small-batch
roasted coffee from Caffé
Calabria—and makes the perfect
starting point for a walking tour
of the hood.
When the Linkery, San
Diego’s farm-to-table restaurant
pioneer, shuttered last year, it left
a sizable hole in North Park’s
dining scene—that is, until Bottlecraft beer shop owner Brian
SIP & EAT
Jensen transformed the space into
a brewpub called Waypoint
Public. Opened in October
2013, the white stucco space
with roll-up garage doors is now
packed nightly, and while craft
beer takes center stage (the bythe-bottle beer menu reads like
a well-curated wine list), chefowner Amanda Baumgarten’s
European-inspired dishes are just
as good. Try the mussels and
pork belly in tomato sherry broth
paired with the earthy Belgian
saison, and you’ll understand
why food-and-beer pairings are
becoming de rigueur. Parents will
appreciate the welcoming kids’
area encircled by a wooden
picket fence and filled with plush
beanbag pillows. $$; 3794 30th
St.; waypointpublic.com.
North Park is a nexus of local beer. You can make
an afternoon of sampling within a
few blocks’ radius. Start at the industrial brewery and tasting room
for Mike Hess Brewing Co.,
with its steel sky bridge, dartboards, and seasonal brews like
pumpkin stout. Nearby, pet- and
kid-friendly Thorn Street Brewery incorporates ingredients like
chiles, chocolate, and orange
peel in its ales, while Modern
Times Beer’s new space in the
North Parker Lofts features
SIP & STROLL
LISA CORSON (4)
happening now
A guide to what’s
ood
in your neighborh
in the North
t opened last year
1. Rates are based on average total audited circulation, effective with the issue dated January 2015.
Announcement of any change in rates and/or circulation rate base will be made in advance of the
Magazine’s advertising sales close date of the first issue to which such rates and/or circulation rate
base will be applicable. The Magazine Rate Card specifies the publication schedule of the Magazine, and its on-sale dates.
Clockwise from above left: North Park is sandwiched between Balboa Park and Interstate 805; the year-old Waypoint Public; mussels and
pork belly with kale at Waypoint; Mike Hess Brewing Co. keeps 14 beers on tap, including seasonal brews like pumpkin stout.
11:38 AM
34B O C T O B E R 2 0 110/20/14
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month, you can take a threeday course on Basics for Consumers ($175; Oct 7, 14, and 21)
or concentrate on Big and Bold
Full-Bodied Whites and Reds
in a one-day intensive ($30;
Oct 9). In the shop, you can
browse the selection of bottles
from around the world or head
to the bar for the daily tasting:
one wine for $2 on weekdays
and four wines for $5 on Saturdays. 3315 Hyland Ave.; lca
wine.com.
EAT /
Beverly Hills
Upscale TV dinners
You might recognize Aussie
chef Curtis Stone from television shows like The Celebrity
Apprentice and Top Chef Masters,
where he became something of
a culinary heartthrob. But until
now, few on this side of the Pacific had tasted his food. Named
for his grandmother, his new
Beverly Hills prix fixe spot,
Maude, is his first restaurant
as owner. You’ll practically be
able to pull up a chair at the
table with him in this intimate
25-seater. Each month, Stone
chooses one seasonal ingredient (peas in April, morels in
June, tomatoes in September)
and challenges himself to include it in each of his tasting
menu’s nine courses. Think of it
as cooking-competition show
meets fine dining—or a good
excuse to return each month.
$$$$; 212 S. Beverly Dr.; maude
restaurant.com.
EAT /
Orange County
Big Easy flavors
with Sin City flair
Quite a dish: Chef Curtis Stone smiles from the doorway of his eatery,
Maude (above); his ocean trout with wasabi and pea emulsion (top).
34F O C T O B E R 2 0 1 4
msc1014a_Inside_SoCal.indd 6
Orange County’s growing
Southern food scene has two recent entries, and both take their
cues from a surprising combo
of places: New Orleans and Las
Vegas. At Ritter’s Steam Kettle Cooking, in Santa Ana and
Huntington Beach, and Kettlebar, in the Anaheim Packing
House and coming soon to Tustin’s Union Market, you’ll find
Nawlins-style gumbo, jambalaya, and étouffée produced
with a theatricality that only Vegas could inspire. Both eateries
adopted the attention-grabbing
concept used at Sin City favorite The Oyster Bar at Palace
Station: Chefs drop seafood,
chicken, sausage, and spices
into stainless steel kettles that
are heated by steam sent
through a network of pipes. A
counter built up against the kettles provides front-row seats for
the show. Ritter’s: $$; rittersskc.
com. Kettlebar: $$; kettlebar.com.
EAT /
10/20/14 11:39 AM
WT:InsideSoCal
PF: 01
ZO: So Cal
34F
page
34H
SOCAL INSIDER
Highland Park
Everyone’s favorite
lunch lady
A classically trained chef by
way of Le Cordon Bleu, Erica
Daking got her start in catering
after her husband told a producer about her healthy fare in
2012. Good word of mouth
soon fueled a flurry of gigs and
created a loyal fan base, and
now those Daking diehards
have a brick-and-mortar restaurant to frequent: Kitchen
Mouse. The breakfast-andlunch spot, opened in May, features the same vegetarian and
gluten-free favorites that Daking is known for—but that
doesn’t mean you can’t indulge
a bit too. You can opt to top any
dish with a fried egg, whether
it’s the dill quinoa salad, with
almonds, arugula, and beetand-tahini slaw, or the moros
cakes, made with black beans,
brown rice, and a gingercilantro chutney. $; 5904 N.
Figueroa St.; kitchenmousela.com.
Tyler and Kim Malek are bringing their savory ice cream flavors to L.A. (above left); The Huntington has five new galleries (above right).
SNACK /
Larchmont
Farm-to-cone treats
RAY KATCHATORIAN (2)
SOCAL INSIDER
msc1014a_Inside_SoCal.indd 2
page
❖ SUNSET
Anyone who’s visited Portland
recently has probably heard the
same tip: You gotta go to Salt
& Straw! The small-batch ice
creamery has become Portland’s favorite sweets retreat—a
destination-worthy spot on par
with Voodoo Doughnuts. Now,
Angelenos can sample the
scoop shop’s unique flavors
without taking a plane ride. In
September, owners and cousins
Tyler and Kim Malek opened
their first outside-of-Oregon
location in Larchmont. The
Maleks are sticking to the same
formula that made their three
Portland shops such successes,
by tapping local producers for
flavors and mix-ins. In L.A.,
they’ll be partnering with
Stumptown Coffee, Compartés
34H O C T O B E R 2 0 1 4
10/20/14 11:39 AM
msc1014a_Inside_SoCal.indd 8
chocolate, and Central Coast
farmers for refreshing flavors
like tomato water and Ojai olive
oil sherbet, as well as blackolive brittle and goat cheese.
Whoever said ice cream had to
be sweet? 240 N. Larchmont
Blvd.; saltandstraw.com.
SEE /
San Marino
Modern upgrades
Pinkie and Blue Boy, the pair of
18th-century portraits that has
long defined the art collection
at The Huntington, welcomed
some new neighbors in July—
and they’re about as far from
the classic British paintings as
you could imagine. Abstract
works, pop art, and minimalist
sculptures from Robert
Rauschenberg, Andy Warhol,
and Tony Smith dominate the
expansion of the Virginia Steele
Scott Galleries, five large rooms
built to feature The Huntington’s growing collection of
20th-century art. Highlights
include a gallery devoted to
Edward Weston’s works, among
them landscape photos of California and the West, shot in the
late 1930s and printed exclusively for The Huntington.
From $20; 1151 Oxford Rd.;
huntington.org.
SHOP /
Tustin
A chain-store
reaction
Not everyone would look at an
empty Borders store and see
much potential. But Andrea and
Russell Young—the married cocreators of the OC Mix, Costa
Mesa’s popular collection of
independent businesses—have
particularly hardworking
imaginations. Over the past
year, the pair carved the megabookstore at The District at
Tustin into more than a dozen
small storefronts to create the
first Union Market Tustin.
Now, where bookshelves once
lined the walls, restaurants
serve poutine, popsicles, and
pour-over coffee, and boutiques
display handmade stationery
and handcrafted jewelry. “We
like out-of-the-box thinkers,”
says Andrea, who has plans to
transform more abandoned
big-box shops. The second
Union Market is set to debut at
Mission Viejo’s Kaleidoscope
Shopping Center in November.
2493 Park Ave.; unionmarket
tustin.com.
DIGITAL BONUS Where to
eat, shop, and play in L.A.:
sunset.com/losangeles.
FAR LEFT: LEELA CYD
l.indd 1
e_SoCa
msc1014a_Insid
❖ SUNSET
10/20/14 11:39 AM
2. The Magazine is a member of the Alliance for Audited Media (the “AAM”). Total audited circulation is reported on an issue-by-issue basis in publisher’s statements audited by the AAM. Total audited
circulation for the Magazine is comprised of paid plus verified.
3. An advertiser running a full-run qualifying advertisement in the Magazine will automatically run in
the print and digital edition of the Magazine, unless the advertiser explicitly opt-outs in writing of
running in the digital edition, either on the insertion order or via email, by no later than the ad close
date. In the event advertiser opts-out of running in the digital edition of the Magazine for any reason
other than legal or regulatory considerations that advertiser reasonably believes would prevent the
advertisement from running in the digital edition, such advertiser’s ad placement will no longer be
deemed a “full-run” buy, and advertiser would therefore not be entitled to the benefits of advertising
on a full-run basis (by way of example and not limitation, the advertisement would not be eligible for
IBIT credits and may not be considered for premium placement). Certain advertisements that are not
standard and/or full-page run-of-book advertisements may not qualify to run in the digital version,
including but not limited to, scented units, non-standard fractionals (such as fractionals that are less
than ⅓ page) and business reply cards. Please consult the Publisher for details. If an advertiser elects
to opt-out of the digital edition, such opt-out will apply to all devices and platforms.
With respect to the digital edition of the Magazine, depending on the device and/or platform on
which it is viewed, the Magazine may be viewed in one of two formats: (i) a straight from print magazine format, which is an exact reproduction of the design and content of the print version of the Magazine (the “Straight From Print Magazine Version”) or (ii) a designed for tablet/enhanced for tablet
magazine format, in which the design of the Magazine has been optimized for viewing on the device
on which it is displayed (the “Designed For Tablet Magazine Version”). Please consult the Publisher
for details.
Qualifying advertisements, depending on various factors, including but not limited to the device and/
or platform on which they are viewed, may be viewed in one of three formats: (i) “straight from print
advertising format” or “SFP” where the page on screen looks exactly like the advertisement appearing in the print edition; (ii) “designed for tablet advertising format” or “DFT” where the same creative
has been resupplied and designed for optimal reading on the device and/or platform and is meant to
be displayed at 100%; and (iii) “enhanced for tablet advertising format” or “EFT” where an advertisement has added enhancements and bonus content to transform the print content to more fully utilize
the digital medium (e.g., hotspots, photo slide shows, video, audio, in-app browser, etc.).
Qualifying advertisements running in the Straight From Print Magazine Version or the Designed For
Tablet Magazine Version of the digital edition of the Magazine will automatically run in a straight
from print advertising format. If an advertiser wishes to include its qualifying advertisement in the
digital edition in a format other than straight from print (i.e., designed for tablet advertising format or
enhanced for tablet advertising format), it must so indicate prominently on the insertion order by the
ad close date. Designed for tablet advertising format or enhanced for tablet advertising format may
not be available on all platforms or devices. Please consult the Publisher for details.
With respect to qualifying advertisements in a straight from print advertising format, if a URL exists in the
print creative, such URL shall be automatically activated unless advertiser notifies Publisher otherwise in
writing; if the print creative has multiple URLs, Publisher shall activate the brand’s main URL unless notified otherwise in writing. With respect to qualifying advertisements in a “designed for tablet” advertising
format, if such advertising creative contains one URL, Publisher shall automatically activate that URL; if
the advertisement contains more than one URL, Publisher shall activate the brand’s main URL.
4. With respect to national advertisements that are less than a full-page but equal to or greater than
⅓ page that are running in the digital edition of the Designed For Tablet Magazine Version, such
advertisements will be framed by white space unless they are upgraded to a full page. Please consult
the Publisher for details regarding the opportunity to upgrade such advertisement. National advertisements that are less than a full-page that are running in the digital edition of the Straight From Print
Magazine Version shall appear as they appeared in the print edition of the Magazine.
5. Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of
the Magazine.
6. The Publisher is not responsible for errors or omissions in any advertising materials provided by the
advertiser or its agency (including errors in key numbers) or for changes made after closing dates.
7. The Publisher may reject or cancel any advertising for any reason at any time. Advertisements
simulating the Magazine’s editorial material in appearance or style or that are not immediately identifiable as advertisements are not acceptable.
8. All advertisements, including without limitation those for which the Publisher has provided creative
services, are accepted and published in the Magazine subject to the representation by the agency and
advertiser that they are authorized to publish the entire contents and subject matter thereof in all applicable editions, formats and derivations of the Magazine and that such publication will not violate
any law, regulation or advertising code or infringe upon any right of any party. In consideration of the
publication of advertisements, the advertiser and agency will, jointly and severally, indemnify, defend
and hold the Publisher harmless from and against any and all losses and expenses (including, without
limitation, attorney’s fees) (collectively, “Losses”) arising out of the publication of such advertisements in
all applicable editions, formats and derivations of the Magazine, including, without limitation, those
arising from third party claims or suits for defamation, copyright or trademark infringement, misappropriation, unfair competition, violation of the Lanham Act or any rights of privacy or publicity, or any
unfair commercial practice or misleading advertising or impermissible comparative advertising or from
any and all claims or regulatory breaches now known or hereafter devised or created (collectively
“Claims”). In the event the Publisher has agreed to provide contest or sweepstakes management services, email design or distribution or other promotional services in connection with an advertising
commitment by advertiser, all such services are performed upon the warranty of the agency and
advertiser that they will, jointly and severally, indemnify and hold the Publisher harmless from and
against any and all Losses arising out of the publication, use or distribution of any materials, products
(including, without limitation, prizes) or services provided by or on behalf of the agency or advertiser,
their agents and employees, including, without limitation, those arising from any Claims.
9. In consideration of the Publisher’s reviewing for acceptance, or acceptance of, any advertising for
publication in the Magazine, the agency and advertiser agree not to make promotional or merchandising reference to the Magazine in any way without the prior written permission of the Publisher in
each instance.
10. No conditions, printed or otherwise, appearing on contracts, orders or copy instructions which
conflict with, vary, or add to these Terms and Conditions or the provisions of the Magazine’s Rate
Card will be binding on the Publisher and to the extent that the Terms and Conditions contained
herein are inconsistent with any such conditions, these Terms and Conditions shall govern and supersede any such conditions.
11. The Publisher has the right to insert the advertising anywhere in the Magazine at its discretion,
and any condition on contracts, orders or copy instructions involving the placement of advertising
within an issue of the Magazine (such as page location, competitive separation or placement facing
editorial copy) will be treated as a positioning request only and cannot be guaranteed. The Publisher
will attempt to keep the same running order of advertisements in the digital edition as they appeared
in the print edition, but the Publisher does not make any adjacency guarantees or other promises
regarding competitive separation of the positioning of any advertisements in the digital edition. The
Publisher’s inability or failure to comply with any condition shall not relieve the agency or advertiser of
the obligation to pay for the advertising.
paid. The Publisher further reserves the right to change the payment terms to cash with order at any
time. The advertiser and agency are jointly and severally liable for payment of all invoices for advertising published in the Magazine.
15. All pricing information shall be the confidential information of the Publisher and neither advertiser
nor agency may disclose such information without obtaining the Publisher’s prior written consent.
16. Any and all negotiated advertiser discounts are only applicable to and available during the
period in which they are earned. Rebates resulting from any and all earned advertiser discount adjustments must be used within six months after the end of the period in which they were earned. Unused
rebates will expire six months after the end of the period in which they were earned.
17. None of creative fees, special advertising print production premiums, digital edition upgrade fees
or DFT or EFT production fees earn any discounts or agency commissions.
18. The Magazine is subject to Time Inc.’s standard 2015 issue-by-issue tally (IBIT) pricing system.
19. Publisher reserves the right to modify these terms and conditions.
These Advertising Terms and Conditions were issued October 13, 2014.
TIME INC. 2015 ISSUE-BY-ISSUE TALLY (IBIT) PRICING SYSTEM
1. Magazine circulation delivery of the U.S. and North American editions of magazines published by
Time Inc. and its affiliates (collectively, referred to herein as the “Publisher”) is measured on an issueby-issue tally (IBIT) pricing system for full-run circulation advertising only. The IBIT pricing system is
administered by comparing, for each issue of a magazine in which an advertiser books space and
remits a cash payment for such advertisement, the issue’s total audited circulation as reported in the
magazine’s Publisher’s Statement issued by the Alliance for Audited Media (AAM) or the Brand
Report issued by BPA Worldwide (BPA) for the first or second half of the 2015 calendar year and the
published total circulation rate base as set forth in the applicable magazine’s rate card.
2. In order to permit advertisers to apply earned IBIT credit in a timely manner, AAM Publisher’s Statements and BPA Brand Reports are used to calculate IBIT credit. The calculation may only be made
following the issuance of the Publisher’s Statements or Brand Reports for second half of the 2015
calendar year (July – December) and will be based on final billed earned advertising rates.
3. Total audited circulation for magazines audited by AAM is comprised of paid plus verified (plus
analyzed non-paid for those magazines who count analyzed non-paid in their rate base as set forth
in such magazine’s Advertising Terms and Conditions). Total audited circulation for magazines audited by BPA is comprised of qualified paid and/or qualified non-paid as set forth in such magazine’s
Advertising Terms and Conditions.
4. IBIT credits will be calculated on an individual insertion basis and will only be credited to an advertiser if the total audited circulation of the issue booked by the advertiser is lower by more than two
percent (2%) than its published circulation rate base.
5. If the total audited circulation of the issue booked by an advertiser is lower by more than two
percent (2%) than its published circulation rate base, the advertiser’s IBIT credit will be calculated by
multiplying the net cost after agency commissions (excluding production premiums) (“Net Cost”) of
the advertiser’s insertion in that issue by the difference between two percent and the actual percentage by which the total audited circulation is less than its published circulation rate base. By way of
example, if the “Net Cost” of the advertiser’s insertion is $100,000 and the total audited circulation
of an issue is three percent lower than its published circulation rate base, the IBIT credit would be
calculated as follows: $100,000 x (3% - 2%) = $1,000.
6. IBIT credit must be used against future insertions, must be applied at the magazine at which it was
earned and must be used within 12 months after the issuance of the Publisher’s Statements or Brand
Reports for the second half (July – December) AAM/BPA reporting period and calculation of the
2015 IBIT credit. An advertiser may apply IBIT credit to any brand, product or division within the
same advertiser parent company.
7. IBIT credit will be issued net of agency commissions and must be applied to invoices net of agency
commissions. No agency commissions will be paid by the magazine on IBIT credit.
8. IBIT credit may be applied to production charges.
9. The magazine will not refund IBIT credit as cash.
10. Only full-run circulation advertising in regular issues as reported in Paragraph 3 of the Publisher’s
Statements issued by AAM and Paragraph 2 of the Brand Reports issued by BPA are eligible for IBIT
credit. The following are not eligible for IBIT credit: (a) special issues published in addition to the
normal frequency of a magazine (including those listed in Paragraphs 3 and 2 of the AAM Publisher’s
Statements and BPA Brand Reports, respectively) and (b) any issues specifically excluded from being
eligible for IBIT per the applicable magazine’s rate card. Notwithstanding the foregoing, if the advertiser opts-out of running its advertisement in the digital edition of the magazine because of legal or
regulatory considerations such advertisement shall remain eligible for IBIT credit.
11. No barter (whether cash paid or trade), standby or remnant advertising is eligible for IBIT credit.
12. IBIT credit will only be issued against eligible insertions that have been paid in full at the final
earned and billed (pre-IBIT) rate.
Issued: October 13, 2014
Sunset is a registered trademark of Sunset Publishing Corporation.
12. The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate
all or any part of any issue(s) of the Magazine because of strikes, work stoppages, accidents, fires,
acts of God or any other circumstances not within the control of the Publisher.
13. Agency commission (or equivalent): up to 15% (where applicable to recognized agents) of gross
advertising charges after earned advertiser discounts.
14. Invoices are rendered on or about the on-sale date of the Magazine. Payments are due within 20
days from the billing date. The Publisher reserves the right to charge interest each month on the unpaid balance at the rate of 1.5%, or if such rate is not permitted by applicable law, at the highest rate
so permitted by applicable law, determined and compounded daily from the due date until the date
Sunset Publishing Corporation
80 Willow Road
Menlo Park, CA 94025
650/321- 3600
650/324 - 5745 (fax)
sunset.com
Inside Publications Manager
Melinda Sheehan
650/324-5631
650/322-1043 (fax)
[email protected]