Personal - Shinoda Design Center

August 2009 | Volume 8 | Issue 2
Ideas, Information and Inspiration for the Retail Florist
A Truly
PersonalTouch
What’s Inside:
3
Sympathy Design:
Innovation: A final resting place
Frank Feysa & Neville MacKay
4
Warm Sentiments
6
Cremation: Designing for the trend
8
A Natural Progression
Freelance Design Consultants for Smithers-Oasis,
Frank Feysa and Neville MacKay give us the design
inspiration for this issue of IDEA, dedicated to
sympathy. To ask them, or the Design Directors
a question, log on to our new, user-friendly Web
site, www.oasisfloral.com and join the Florist
Community.
10 Personal Touch
“Personalization is even more important in today’s sympathy
designs. It’s all about making your arrangements a true
reflection of the person you honor.”
August 2009 | Volume 8 | Issue 2
Ideas, Information and Inspiration for the Retail Florist
A Truly
– Neville MacKay
PersonalTouch
“A heart, a photo, a favorite poem – anything can be used
to personalize your tribute.”
ON THE COVER: Coordinate a funeral quickly and easily,
– Frank Feysa, AIFD
and never worry about hazards like dripping water with
OASIS® Mache Shapes, OASIS® Casket Saddles and more.
Smithers-Oasis Design Directors
Ardith Beveridge
aaf, AIFD, PFCI
Mario Fernandez
Cory Lonsert
AIFD
Sharon McGukin
AIFD, PFCI
Gary T. Meehan
Julie Poeltler
AIFD
Kevin Ylvisaker
AIFD, PFCI
With more than 175 years of combined
experience from across the continent,
the Smithers-Oasis Design Directors
contribute leading trends, creativity and
tips for profitability to IDEA Magazine, the
IDEA Mail eNewsletter, www.oasisfloral.com
and www.youtube.com/OASISFloral
Innovation
This flower icon designates innovative uses of
OASIS Floral Products throughout IDEA.
®
Sympathy expressions should be memorable. An arch
of curly willow and flowers sprouting from OASIS
IGLU Grande Holders marks a beautiful focal point
for a memorial. Sentimental and natural, this nontraditional arrangement will be embraced by
customers as well as funeral directors
looking for stable construction.
®
OASIS IGLU
Grande Holders
®
®
®
Floralife Finishing
®
Touch Spray
3
®
TM
OASIS Casket Saddle
OASIS Beaded Wire
The most important flowers are those that adorn
the casket. Make them as beautiful as the person
they honor with OASIS Casket Saddles for longlasting designs and OASIS Beaded Wires for
that extra special touch.
®
TM
TM
OASIS MEGA Wire
A garland of flowers and
OASIS MEGA Wire carry
your arrangement to the
open end of a casket for
a halo of flowers.
TM
4
Colorful Celebration
of Life
®
TM
TM
OASIS Place-It Grande Holder
OASIS Aluminum Wire
Add style and value to
any design with OASISTM
Aluminum Wire.
Secure arrangements to smooth,
non-porous surfaces of caskets,
mausoleums and headstones with the
OASIS® Place-ItTM Grande Holder.
TM
OASIS Easel Cage
®
OASIS Mache Open Heart
Visit www.youtube.com/OASISFloral
for easy, step-by-step instructions
on how to make a sympathy basket
extraordinary.
Coordinate side pieces quickly and easily with
®
pre-formed shapes like the OASIS Mache Open
Heart. Funeral directors will also appreciate the
patented no-drip construction.*
TM
OASIS Sympathy Basket
“The easel cage is really
phenomenally easy to use
and design with,” said Frank
Feysa, AIFD.
*Patent no. 5,588253.
5
Surrounded by
Personal Touches
Urn Design
One third of all deaths are now cremations.
Show customers the options for flowers because they
are just as important at these types of memorials.
®
OASIS Floral
Foam Garland
The OASIS® Floral Foam Garland
is an easy option that can drape,
circle or serpentine at the focal
point of a memorial – beautiful!
The OASIS® Design Ring’s rigid center tray
holds an urn and surrounds it with flowers
creating a natural resting place.
®
6
OASIS Design Ring
An urn nestles in perfectly with an OASIS®
Mache Wreath encircling the urn with
colorful blooms.
®
OASIS Mache Wreath
®
Floralife Flower Food
®
®
OASIS Raquettes Holder
OASIS® RAQUETTES® Holders, wrapped with poly film, limit
evaporation so flowers stay fresh. Don’t forget Floralife®
Products to ensure maximum flower life so families can
enjoy the arrangement at home for days to come.
®
OASIS Mache Square
Lily Bowls
Lily bowls create a natural composite around an urn
and each friend or family member can easily take home
a piece as a special remembrance of their loved one.
Cut an OASIS® Mache Square in half to outline
a square shaped urn with personal touches.
7
Naturally Graceful and Timeless
TM
OASIS Rustic Wire
Exceed their
expectations by
covering an easel
with curly willow
attached by
OASISTM Rustic
Wire to match a
natural OASIS®
Mache Wreath.
8
OASIS® Casket Saddle
Ready to design out of the box,
OASIS® Casket Saddles are
wrapped with poly film to hold in
moisture for longer-lasting flowers.
A popular design trend is a more natural, earthy
style and sympathy work is no exception. Natural
colors and textures are easy to achieve through
flowers and OASISTM Design Accessories.
®
OASIS Mache Square
To continue a natural display,
the OASIS® Mache Shapes
chippable backing is both
considerate and stylistic.
TM
OASIS Sisal
Tuck a potted blooming plant
in OASISTM Sisal made of the
natural fibers of the agave
plant. The earthy bed makes a
decorative display and can be
taken home for a nice memory.
TM
OASIS Casket
Saddle - Single
TM
Rectangle SPIRIT Bowl
For a half couch to
be made quickly and
last through days of
mourning, use OASIS®
Floral Foam in a single
OASISTM Casket Saddle.
For a more sturdy,
rigid and easy to
carry container
option, SPIRIT TM
Bowls deliver,
and allow for
a natural look.
Seedlings are popular remembrance gifts.
Dress them up with an OASIS® Mache
Wreath that can be left behind when the
®
OASIS Mache tree goes home to the family. Visit www.
Wreath
youtube.com/OASISFloral to see how
quick and easy it is to design.
9
®
OASIS Floral Foam Frames – Dad
Personal Expressions of their Love
Provide an additional family piece
and a way to honor a parent with
a script of flowers.
From multi-media presentations to the casket construction,
complement evolving memorial services with personalized
designs. Show your talent as the person whose designs
complement the entire ceremony.
10
OASIS® Floral Foam
Expressions of personalization will always go home with
a loved one. Make it something they can enjoy longer with
OASIS® Floral Foam for fresher, greener, longer lasting flowers.
®
OASIS Mini Heart
®
OASIS Mache Square
®
OASIS
®
RAQUETTES
Holder
A WARM EMBRACE - An OASIS® Mini
Heart adds a loving touch to the top of
an urn. Coordinate by encircling with
flowers in an OASIS® Mache Square.
A GARDEN OF
®
LOVE - The OASIS
RAQUETTES®
Holder is the canvas
for a garden to
honor a gardener.
Easy to make,
see how at
www.youtube.com/
OASISFloral
TM
OASIS Beaded Wire
FOR THE TRAVEL
®
COMPANION - OASIS
Floral Foam can easily
hold flowers secure
in a personal artifact
like this traveling
case. Plus OASISTM
Beaded Wire adds a
sophisticated touch to
remember the world
traveler.
TM
OASIS® UGlu Dashes
A GOURMET TRIBUTE -
A basket arrangement
gets personal in seconds
with OASIS® UGluTM Dashes
holding a cook’s utensils
to the handle.
11
Now Available
from OASIS® Floral Products
Create a loving tribute for a special Mom or Dad. To assist with
this personal touch and provide time and labor savings when
creating a script of flowers, we introduce new OASIS® Floral
Foam Frames. Along with six other tried-and-true products now
available from OASIS® Floral Products, you will stay on top of
trends while reducing costs, labor and storage space needs.
For additional product information visit www.oasisfloral.com
®
OASIS Floral Foam Frame – Mom
®
OASIS Floral Foam Frame – Dad
OASIS™ Easel Cage
FM BudMagic Solution
Floralife® Crowning Glory®
Solution
OASIS™ Casket Saddle – Single
OASIS™ Casket Saddle – Double
OASIS™ Sympathy Basket – Round White
SPECIAL THANKS TO: Bissler & Sons Funeral Home
P.O. Box 790
Kent, Ohio 44240
www.oasisfloral.co m