Coldwell Banker Design Guidelines

Transcription

The Coldwell Banker Classic design is simple, clean and contemporary, making use of white space, large
photos and minimal copy.
The purpose of this redesign is to elevate Coldwell Banker Residential Brokerage’s image and give the
brand in Northern California a much more contemporary image that is on par with current trends and
design.
The Department of Real Estate only recognizes the Coldwell Banker Residential Brokerage logo as
our brokerage’s approved icon so use of the words “Coldwell Banker,” “Coldwell Banker Residential
Brokerage,” “Coldwell Banker | #1 in California” and other variations, without the approved logo is a
violation of Coldwell Banker Residential Brokerage design standards as well as the requirements of the
Department of Real Estate.
LOGOS
Following are the approved uses of the Coldwell Banker Residential Brokerage logo. No other logo, or
version thereof, is acceptable.
Coldwell Banker
Black & White Application
On a solid background
white box around logo
#1 IN CALIFORNIA
Four Color Application
Logos are extremely important assets to all companies and Coldwell Banker Residential Brokerage is no
exception. As the most visible form of our brand identity, the logo represents the integrity, high standards
and values that Coldwell Banker has been known for since 1906.
The following guidelines and restrictions for using the Coldwell Banker Residential Brokerage logo are
for use only by Coldwell Banker Residential Brokerage Sales Associates, Managers and employees. Any
use of the artwork outside of these guidelines is strictly prohibited.
1. The logo must be used in close proximity to, or in obvious connection with, the Sales Associate’s
name, contact information and/or identity in all marketing materials including, but not limited to:
a. Advertisements
b. Direct mail
c. Marketing collateral
d. Prospecting material
e. Websites
f. Virtual or e-postcards
2. In addition to the use of the logo, Sales Associates must also identify their brokerage in their
displayed contact information. The following is how you must identify your name and brokerage
in all marketing material (additional titles, phone numbers, e-mail addresses, etc. may be added as
appropriate):
Joanna Smith
Realtor®
Coldwell Banker Residential Brokerage
123 Main Street
Anytown, CA 12345
DRE #12345678
3. The logo must be used as provided by Coldwell Banker Residential Brokerage with no changes
including, but not limited to, changes in the color, proportion, design, or removal of any words or
artwork.
4. The logo may not be animated, morphed or otherwise distorted in perspective or appearance.
5. Do not delete the text that surrounds the logo including the “Residential Brokerage” portion
under the traditional Coldwell Banker blue box.
6. You must refer to your brokerage as Coldwell Banker Residential Brokerage and may not
abbreviate that name in any way including, but not limited to: CB, CB NorCal, Coldwell Banker
Northern California, Coldwell Banker, etc.
7. The Coldwell Banker Residential Brokerage logo may be used on a Sales Associate personal
website as long as it is directly associated with your name.
8. When developing a Sales Associate website, at minimum, you must prominently display the
Coldwell Banker Residential Brokerage logo on the home page of the website. We recommend
including the Coldwell Banker Residential Brokerage logo on each page of the website or at the
masthead at the top of the site at all times, though this recommendation is not required. The only
requirement is to include the logo on the home page.
9. To properly present the logo, a minimum clearance between the logo and other elements must
be maintained. For example, the amount of clear or “empty” space that surrounds the logo should
be at least equal to 1/2 the height of the logo.
10. The logo must stand alone and may not be combined with any other object including, but not
limited to, other logos, words, graphics, photos, slogans, numbers, design features or symbols.
11. The logo should be made no smaller than 3/4”.
12. The logo must only appear in a horizontal position.
13. Neither the logo nor the Coldwell Banker Residential Brokerage name may be used in any other
company name, product name, service name, domain name, website title, publication title or the like
without first written consent by Coldwell Banker Residential Brokerage executives.
14. The “Residential Brokerage” portion of the logo should be written in “Berkeley” font in black
type only.
15. In one-color printing, the logo can be either black or PMS 281 (deep blue). Four color process
match is acceptable using the following formula: 100C, 68M, 0Y, 50K.
16. The logo may not be reversed out of a dark background to the color of the paper the logo is
being printed on unless that color is black or the approved PMS 281 blue.
17. Do not use the logo on a patterned background or one that is too light or too dark for it to
read well.
By using the Coldwell Banker Residential Brokerage logo in your marketing materials you agree to
consent of the above guidelines. If you have questions or concerns regarding use of the Coldwell Banker
Residential Brokerage logo and/or display of your brokerage in marketing material, please contact Kacie
Ricker in Marketing at [email protected] or call 925.358.3133.
COLOR PALETTE
The color palette is as follows:
RGB COLOR
PMS COLOR
PANTONE
296
PANTONE
425
PROCESS COLOR
C=100 M=46
Y=0 K=70
R=20 G=47
B=84
R=110 G=114
B=119
WEB COLOR
C=25 M=18
Y=15 K=51
142f54
6e7277
Fonts used are: Bodoni and Gill Sans
Bodoni (Headlines)
Gill Sans Light | All Caps (SubHeads)
Gill Sans Light - body copy
You may download these fonts at the following websites:
- Bodoni: http://www.fonts101.com/search/bodoni.aspx
- Gill Sans Light: http://www.fontpalace.com/font-download/GillSans-Light/
Headlines and body copy appear centered or flush left or right. Justified text is not used.
Typographic bullets or dashes are the acceptable method of identifying bullet copy.
Other typographic signifiers such as Wingdings, Woodtype Ornaments, Zapf Dingbats etc.
are discouraged.
- 13 bedrooms, 19 bathrooms, den, library, formal dining
- Family room, maid’s and chauffeur’s quarters, laundry
- 3 bedrooms, 19 bathrooms, den, library, formal dining
- Family room, maid’s and chauffeur’s quarters, laundry
COLDWELL BANKER RESIDENTIAL BROKERAGE DISCLAIMERS – 2012
DRE License #01908304
EVERY PRINTED PIECE OF LITERATURE
©2012 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark
licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity . Each
Coldwell Banker Residential Brokerage Office Is Owned And Operated by NRT LLC. DRE License #01908304
STATIONERY, LETTERHEADS AND SIGNS
Owned And Operated By NRT LLC. DRE License #01908304
PROPERTY BROCHURES
Coldwell Banker Residential Brokerage Office Is Owned And Operated by NRT LLC. All rights reserved. This
information was supplied by Seller and/or other sources. Broker believes this information to be correct but has
not verified this information and assumes no legal responsibility for its accuracy. Buyers should investigate these
issues to their own satisfaction. DRE License #01908304
POSTCARD MARKETING A PROPERTY
not verified this information and assumes no legal responsibility for its accuracy. Buyers should investigate these
issues to their own satisfaction. If your property is currently listed for sale, this is not intended as a solicitation. If
your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of
other real estate brokers. We are happy to work with them and cooperate fully. DRE License #01908304
POSTCARD PROVIDING MARKET UPDATE
not verified this information and assumes no legal responsibility for its accuracy. The above-mentioned properties
may or may not have been listed or sold by Coldwell Banker. If your property is currently listed for sale, this is
not intended as a solicitation. If your property is listed with a real estate broker, please disregard. It is not our
intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate
fully. DRE License #01908304
POSTCARD NOT MARKETING A PROPERTY
licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity .
Each Coldwell Banker Residential Brokerage Office Is Owned And Operated by NRT LLC. If your property is
listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate
brokers. We are happy to work with them and cooperate fully. DRE License #01908304
NEWSPAPER
Office Newspaper Advertising
Coldwell Banker
4BR/2.5BA, 226SF. Original Hardwood in living
room with brick fireplace. Original kitchen and
breakfast room.
breakfast room.
Coldwell Banker
#1 IN CALIFORNIA
breakfast room.
breakfast room.
breakfast room.
breakfast room.
4BR/2.5BA, 226SF. Original Hardwood in living room with brick fireplace. Original
kitchen and breakfast room. Ad more copy here…
www.315Linden.com
$625,000
www.315Linden.com
$625,000
Coldwell Banker
#1 IN CALIFORNIA
www.315Linden.com
$625,000
www.315Linden.com
$625,000
breakfast room.
breakfast room.
PALO ALTO DOWNTOWN
630 Ramona Streetn Palo Alto
650.325.6161
breakfast room.
PALO ALTO MIDTOWN
2754 Middlefield Rd, Palo Alto
650.328.5211
breakfast room.
breakfast room.
CaliforniaMoves.com
facebook.com/cbnorcal
©2012 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Coldwell Banker Residential Brokerage Office Is Owned And Operated by NRT LLC. DRE License #01908304.
www.315Linden.com
$625,000
www.315Linden.com
$625,000
PALO ALTO DOWNTOWN
650.325.6161
PALO ALTO MIDTOWN
2754 Middlefield Rd, Palo Alto
650.328.5211
www.315Linden.com
$625,000
www.315Linden.com
$625,000
CaliforniaMoves.com
Agent Newspaper Advertising
Coldwell Banker
Coldwell Banker
#1 IN CALIFORNIA
Luptur? Dia verum quid ullis aut
The Ultimate Mountain Estate!
audandenderi odione nimporenis
23020 OLD SANTA CRUZ, LOS GATOS MOUNTAINS
rem. Ut harumqu aspider empedis
#1 IN CALIFORNIA
doluptius explacc ullatur, sit qui
velique laut etur? Ehentio nserfer
ioresseque iminis di consed exerferibus a velectam cuptio magnis aut
explabo rrovitiam voloritium incia
volenis de et, ommosamet lab ilictas
estibeatis essi corehen ecessunte
et voluptatur, officit aquiassim re
voluptassim as nim quo quam aut
evenda cullitam.
Luptur? Dia verum quid ullis aut audandenderi odione nimporenis rem. Ut harumqu aspider empedis doluptius explacc ullatur,
sit qui velique laut etur? Ehentio nserfer ioresseque iminis di consed exerferibus a velectam cuptio magnis aut explabo rrovitiam
voloritium incia volenis de et, ommosamet lab ilictas estibeatis essi corehen ecessunte et voluptatur, officit aquiassim re voluptassim
as nim quo quam aut evenda cullitam.
Nancy Cole
Jill Cole
Nancy Cole
Jill Cole
DRE# 00621248
DRE# 01489680
DRE# 00621248
DRE# 01489680
408.204.4144 CELL
WWW.NANCYCOLE.COM
408.219.3416 CELL
WWW.NANCYCOLE.COM
408.204.4144 CELL
WWW.NANCYCOLE.COM
408.219.3416 CELL
WWW.NANCYCOLE.COM
Coldwell Banker
#1 IN CALIFORNIA
Luptur? Dia verum quid ullis aut audandenderi odione nimporenis rem. Ut harumqu aspider empedis doluptius explacc
ullatur, sit qui velique laut etur? Ehentio nserfer ioresseque
iminis di consed exerferibus a velectam cuptio magnis aut explabo
rrovitiam voloritium incia volenis de et, ommosamet lab ilictas
Jill Cole
DRE# 01489680
408.219.3416 CELL
WWW.NANCYCOLE.COM
©2012 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real
Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Coldwell Banker Residential Brokerage Office Is Owned And
Operated by NRT LLC. DRE License #01908304.
breakfast room.
ATHERTON
ATHERTON
ATHERTON
Amazing Estate
$24,000,000
6 BR 8 full BA + 2 half Extraordinary turreted chateau. Fabulous
gourmet kitchen. Amazing custom finishes.
CAROL MACCORKLE
650.324.4456
Amazing Estate
$24,000,000
CAROL MACCORKLE
650.324.4456
Amazing Estate
$24,000,000
CAROL MACCORKLE
650.324.4456
By Appointment Only
$7,950,000
72 Ralston Rd 6 BR 8.5 BA Stunning w/amazing light fixtrs &
designer flair. Sophisticated modern European elegance.
TOM LEMIEUX
650.323.7751
By Appointment Only
$7,950,000
TOM LEMIEUX
650.323.7751
By Appointment Only
$7,950,000
TOM LEMIEUX
650.323.7751
By Appointment Only
$7,950,000
TOM LEMIEUX
650.323.7751
Sun 1:30-4:30 82 Lloyden
$3,498,000
5 BR 4.5 BA Classic French newly constructed home. High
end details and finishes.
HOSSEIN JALALI
650.323.7751
$3,498,000
HOSSEIN JALALI
650.323.7751
$3,498,000
HOSSEIN JALALI
650.323.7751
$3,498,000
HOSSEIN JALALI
650.323.7751
By Appointment Only
$3,150,000
198 Heather Lindenwood hm on almost 1 ac w/pool, spa, gazebo,
sport crt & Thomas Church designed gardens.
TOM LEMIEUX
650.323.7751
By Appointment Only
$3,150,000
TOM LEMIEUX
650.323.7751
By Appointment Only
$3,150,000
TOM LEMIEUX
650.323.7751
By Appointment Only
$3,150,000
TOM LEMIEUX
650.323.7751
Open By Appointment
$1,498,000
6 BR 3.5 BA Elegant living room, gourmet kitchen overlooks the FR,
separate office, and lovely yard.
KERI NICHOLAS
650.323.7751
Open By Appointment
$1,498,000
KERI NICHOLAS
650.323.7751
Open By Appointment
$1,498,000
KERI NICHOLAS
650.323.7751
Open By Appointment
$1,498,000
KERI NICHOLAS
650.323.7751
EAST PALO ALTO
EAST PALO ALTO
EAST PALO ALTO
EAST PALO ALTO
Amazing Estate
$24,000,000
CAROL MACCORKLE
650.324.4456
Amazing Estate
$24,000,000
CAROL MACCORKLE
650.324.4456
Amazing Estate
$24,000,000
CAROL MACCORKLE
650.324.4456
Amazing Estate
$24,000,000
CAROL MACCORKLE
650.324.4456
By Appointment Only
$7,950,000
TOM LEMIEUX
650.323.7751
By Appointment Only
$7,950,000
TOM LEMIEUX
650.323.7751
By Appointment Only
$7,950,000
TOM LEMIEUX
650.323.7751
By Appointment Only
$7,950,000
TOM LEMIEUX
650.323.7751
$3,498,000
HOSSEIN JALALI
650.323.7751
$3,498,000
HOSSEIN JALALI
650.323.7751
$3,498,000
HOSSEIN JALALI
650.323.7751
$3,498,000
HOSSEIN JALALI
650.323.7751
By Appointment Only
$3,150,000
TOM LEMIEUX
650.323.7751
By Appointment Only
$3,150,000
TOM LEMIEUX
650.323.7751
By Appointment Only
$3,150,000
TOM LEMIEUX
650.323.7751
By Appointment Only
$3,150,000
TOM LEMIEUX
650.323.7751
Open By Appointment
breakfast room.
breakfast room.
ATHERTON
Amazing Estate
$24,000,000
CAROL MACCORKLE
650.324.4456
$1,498,000
breakfast room.
#1 IN CALIFORNIA
Open By Appointment
$1,498,000
Open By Appointment
$1,498,000
Open By Appointment
$1,498,000
LOS ALTOS
LOS ALTOS
LOS ALTOS
LOS ALTOS
Amazing Estate
$24,000,000
CAROL MACCORKLE
650.324.4456
Amazing Estate
$24,000,000
CAROL MACCORKLE
650.324.4456
Amazing Estate
$24,000,000
CAROL MACCORKLE
650.324.4456
Amazing Estate
$24,000,000
CAROL MACCORKLE
650.324.4456
By Appointment Only
$7,950,000
TOM LEMIEUX
650.323.7751
By Appointment Only
$7,950,000
TOM LEMIEUX
650.323.7751
By Appointment Only
$7,950,000
TOM LEMIEUX
650.323.7751
By Appointment Only
$7,950,000
TOM LEMIEUX
650.323.7751
$3,498,000
HOSSEIN JALALI
650.323.7751
$3,498,000
HOSSEIN JALALI
650.323.7751
$3,498,000
HOSSEIN JALALI
650.323.7751
$3,498,000
HOSSEIN JALALI
650.323.7751
By Appointment Only
$3,150,000
TOM LEMIEUX
650.323.7751
By Appointment Only
$3,150,000
TOM LEMIEUX
650.323.7751
By Appointment Only
$3,150,000
TOM LEMIEUX
650.323.7751
By Appointment Only
$3,150,000
TOM LEMIEUX
650.323.7751
Open By Appointment
$1,498,000
KERI NICHOLAS
650.323.7751
Open By Appointment
$1,498,000
KERI NICHOLAS
650.323.7751
Open By Appointment
$1,498,000
KERI NICHOLAS
650.323.7751
Open By Appointment
$1,498,000
KERI NICHOLAS
650.323.7751
$3,498,000
HOSSEIN JALALI
650.323.7751
$3,498,000
HOSSEIN JALALI
650.323.7751
$3,498,000
HOSSEIN JALALI
650.323.7751
$3,498,000
HOSSEIN JALALI
650.323.7751
PALO ALTO DOWNTOWN
650.325.6161
PALO ALTO DOWNTOWN
650.325.6161
CaliforniaMoves.com
MAGAZINE
Agent Magazine Advertising
3.86” x 3.22”
Bay View Beach Home
Bodoni 26 point
2830 LAKEVIEW DRIVE, SANTA CRUZ I love how modern architecture flirts with sky, light and water in this brand new Rinnie Boyd designed 3 bedroom 2.5
bathroom home. An open great room enhances the oceans power to pull your gaze and imagination toward the horizon. Generous windows, skylight, ceilings and
doorways coax progressively relaxing breaths. Add generougs pinches of salt, salt, eucaliptus and the rush of waves bly sliding the open doors – Ahhhh!
$1,065,000
Gill Sans Light 8.5 point
7.73” x 3.22”
Bay View Beach Home
Bodoni 26 point
2830 LAKEVIEW DRIVE, SANTA CRUZ I love how modern architecture flirts with sky, light and water in this brand new Rinnie Boyd
designed 3 bedroom 2.5 bathroom home. An open great room enhances the oceans power to pull your gaze and imagination toward
the horizon. Generous windows, skylight, ceilings and doorways coax progressively relaxing breaths. Add generougs pinches of salt,
salt, eucaliptus and the rush of waves bly sliding the open doors – Ahhhh!
$1,065,000
Katrin Tobin
Gill Sans Light 8.5 point
Agent photo box
1.13” x1.39”
831.818.8465 | katrintobin.com | DRE #01356724
©2012 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company.
Equal Housing Opportunity. Each Coldwell Banker Residential Brokerage Office Is Owned And Operated by NRT LLC. DRE License #01908304.
ONLINE LISTINGS homesandlandsantacruz.com | ONLINE MAGAZINE homesandlandsantacruz/com/flippy | April 2012 43
Logo
1” x .58”
Agent Contact
Gill Sans 13 point
Agent Name
Bodoni 28 point
Trade Gothic 5 point

Coldwell Banker Design Guidelines

Transcription

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