Cinema Foyers

Advertising in
Cinema Foyers
Cinema Foyer Contents
Cinema Foyer Environment
2
Cinema Foyer Audience
4
Cinema Foyer Interactive 6 sheet
6
Cinema Foyer Site Statistics
8
Cinema Environment
Cinema
Introduction to the
environment
Cinema admissions continue to
grow year on year with 2015 set to
be another huge year for cinema.
Primesight are proud to look after all
the in foyer activity within the biggest
cinema chains in the UK across DCM
and Pearl & Dean. From washroom
panels and paper 6-sheets to digital
6-sheets with interactive capabilities,
Primesight are able to offer the
right solution for those wishing to
target a highly desirable cinema
going audience in a long dwell time
environment when they are in
a receptive frame of mind.
Static 6 sheets
962
Digital 6 sheets
125
125 digital 6 sheets
nationwide across 124 cinemas
You need on & off screen
If you want the cinema
audience, why miss
anyone?
A national weight 125 D6’s
will deliver 3,342,385 average
admissions per 2 weeks
Play to
WIN
962 static 6 sheets
nationwide across 305 cinemas
A national weight 450 Paper
6 sheets will deliver 5,946,480
average admissions per 2 weeks
Influence foyer behaviour
Use interaction
Make sure no one is missed
Call to action
Your audience grabs refreshments,
they update their social networks,
search online and purchase on
their mobile phones in the foyer.
Advertising here is the chance to
influence their behaviour.
Improve recall
Advertising that is on-screen only is not
possible to touch. You can with our
interactive digital screens and NFC
/ QR code touch-points on paper
posters.
Latecomers
People hit the cinema on screen late,
taking their seats late, interrupting
people watching ads and missing it
themselves.
Message reminder
1/3 of all time spent in the foyer is
post film, influence action then and
reinforce your on-screen ad.
Capturing data
Data capture is made easy with
Primesight's digital 6 sheets. Their
interactive capabilities allow
audiences to add personal details for
re-marketing purposes.
Passive resisters
Significant numbers of people stay
outside the theatre for the duration
of ads, purchasing refreshments,
networking and meeting friends.
1,960 washroom panels
nationwide across 962 cinemas
Gender targeting opportunity
2
3
Cinema Audience
It's a unique mindset
Where else is your
audience so switched
on & receptive
rested
inte
Un
Cinema offers a desirable audience
Heavy cinema goers
Relaxed
Ha
pp
35+
68%
20 minutes
spent on average in the
foyer
62% notice foyer posters
54% notice standees
14 minutes dwell time
before and
6 minutes after
67% more likely to agree
‘I like to keep up with the
latest fashions’
47% more likely to agree
‘I tend to go for premium
rather than standard goods
/ services’
19% more likely to agree
‘music is an important part
of my life’
64% more likely to agree
‘people come to me for
advice before buying new
things’
32% more likely to agree
‘I can’t do without mobile
communication’
67% more likely to agree
‘I spend a lot of money on
toiletries and cosmetics’
Age
25-34
17%
C2DE
46%
Male
46%
Gender
Demographic
Pa
ssi
ve
y
Distract
ed
used
Foc
d
Tire
Attentiv
e
d
te
la
Ex
cit
ed
d
olve
Inv
Sti
m
u
Engage
d
Source: DCM/FAME
4
Population
55% more likely to purchase
a car in the next 12 months
Source: TGI 2014 Q4
Heavy = 1+ visit each month
15-24
15%
ABC1
54%
Female
54%
35+
41%
C2DE
38%
Male
47%
Cinema audience
57% more likely to agree
‘I like to try new drinks’
Age
Source: Cinema Advertising Association (CAA) 2013
25-34
20%
15-24
36%
Gender
Demographic
ABC1
62%
Female
53%
5
Cinema Interactive 6 sheet
Interactive Cinema Digital
6 - £10K Templates
Simple interactive
campaigns in Cinemas
We can create the following digital
touch screen interactive executions
for you to run on our digital 6-sheet
portfolio within cinema foyers:
• Product Catalogue
• Quiz & Prize Draw
• Whack-a-Mole game
• Memory Match game
•Poll
• Photo Booth
6
Catalogue
Quiz
Whack-a-Mole
Memory Match
Poll
Photo Booth
The Catalogue app is a platform for
viewing products using a simple and
intuitive user interface. Users can send
information about products they like to
themselves or friends via email.
The Quiz Prize Draw app involves
players answering one or more
questions in order to enter a prize
draw. A minimum number of questions
must be answered correctly in order for
players to be eligible for the prize draw.
Players must provide an email address
and agree to a T&Cs statement in
order to participate.
Whack-a-Mole is a fast-paced game
requiring players to touch (‘whack’)
creatures (‘moles’) on-screen as they
pop up into view. The moles only
appear for a short duration, meaning
players must rely on rapid reflexes and
hand-eye coordination to whack as
many as possible within a fixed time.
Based on the classic card game of
‘concentration’, Memory Match
involves players flipping over obscured
cards two at a time to identify
matching pairs. If the two selected
cards don’t match both flip back over,
requiring players to use their memory
to identify all matching pairs. Players
must identify all matching pairs before
a timer counts down to zero.
The Poll app involves users answering a
single multiple-choice question. Once
they’ve answered, users can view total
cumulative results to see how others
have answered.
The Photo Booth allows users to take
photos of themselves and apply a range
of fun filters to (if desired) modify the
image. Example filters include: changing
colours (hue), changing brightness and
contrast, black & white / sepia tone,
overlaying a logo, text, character from
a show etc, effects such as freezing in
ice, flames / fire. Once happy with their
modified photo, users can send it to
themselves or friends via email.
Attractor loop
Catalogue product images will
appear on loop and extend to the
full width of the interface. Carousel
thumbnails will be highlighted as each
corresponding product is shown in the
loop to attract user interaction.
Attractor loop
A 10 second looped animation using
quiz graphics.
Attractor loop
A 10 second looped animation
including game graphics.
Attractor loop
A 10 second looped animation
including game graphics.
Attractor loop
A 10 second looped animation using
poll graphics.
Attractor loop
10 second looped animation using
Photo Booth graphics (or pre-approved
modified photos)
7
Cinema Site Specification
Washroom
Static
6 Sheet
Static
Technical information
Technical information
6 Sheet
Digital interactive
Technical information
Technical information
Trim size
297mm (w)
x 420mm (h)**
Trim size
1,200mm (w)
x 1,800mm (h)**
Loop
/ Slot length
50 secs
/ 5 x 10 sec slots
Loop
Full ownership
Safe area
267mm (w)
x 390mm (h)
Safe area
1,160mm (w)
x 1,760mm (h)
Aspect ratio
16:9
Aspect ratio
16:9
Artwork
300dpi
Artwork
100% (1:1)
300dpi
Artwork
/ Colour & Res
1080px (w)
x 1920px (h)
/ RGB at 72dpi
Artwork
1080px (w)
x 1920px (h)
File formats
Air, SWF, FLV,
WMV (24fps)
Sound
capability*
AVShareability
QR codes &
NFC
Colour
CMYK
Colour
CMYK
File formats
Static: JPG
Animated /
Video: WMV
File formats
Print ready PDF
(Fonts & images
embedded)
File formats
Print ready PDF
(Fonts & images
embedded)
AVShareability
QR codes &
NFC
**Add bleed to make up trim size
8
6 Sheet
Digital
**Add bleed to make up trim size
*Subject to individual cinema availability
9
For more information or to make a booking, please contact us:
Birmingham
Room 103
Fort Dunlop Fort Parkway
Birmingham B24 9FE
0121 629 7827
Glasgow
3rd Floor
93 Candleriggs
Glasgow G1 1NP
0141 559 6100
London
The Met Building
22 Percy Street
London W1T 2BU
020 7908 4300
Manchester
U9 - Westpoint Enterprise Pk,
Clarence Av. Trafford Pk.
Manchester M17 1QS
0161 869 0080