3bMeteo

3bMeteo:
One of the leading weather websites in Italy
/01 3BMETEO: WEBSITE SNAPSHOT
/02 USER PROFILE
/03 STRENGTHS
/04 VIDEO CONTENT
/05 THE COMMUNITY AND SOCIAL MEDIA PRESENCE
/06 3BMETEO APP: ALWAYS WITH YOU
/07 RANGE OF SELLABLE FORMATS
/08 ADVERTISING OPPORTUNITIES ON TARGETS
/09 POSITIONING VS COMPETITORS
/10 SPECIAL INITIATIVES
/11 REASONS FOR INVESTING
3bMeteo:
Website snapshot
/01
+39%
Vs
Sept
13
UNIQUE USERS
1.7 MN MONTH
178 K DAY
PAGE VIEWS
25 MN MONTH
804 K DAY
+32% unique
users/day
Vs Oct 2013
+65%
Vs
Sept
13
TIME SPENT:
8 MIN
Source: Audiweb View (pc data only) October 2014
3bMeteo:
Total digital audience
/01
UNIQUE USERS MONTH
UNIQUE USERS DAY
2.8 mn
367 k
1.7 mn
178 k
1.2 mn
192 k
TOTAL DIGITAL AUDIENCE
(PC+MOBILE)
Only 3%*
are
DUPLICATE
USERS
BETWEEN
PC +
MOBILE
PC
MOBILE
Source: Audiweb View, October 2014
4
*3% is the result of the ratio of the pc+ mobile-total digital audience data and the total digital audience data
3bMeteo:
User profile
MEN: 59%
/02
WOMEN: 41%
AGED BETWEEN:
25-34 years: IC 133
35-44 years: IC 157
45-54 years: IC 142
GRADUATES: IC 252
WITH PhD/MASTER: IC 296
ENTREPRENEURS: IC 276
EMPLOYEES: IC 191
TEACHERS: IC 265
MANAGERS: IC 309
PROFESSIONALS: IC 251
INCOME:
36,000 -54,000 €: IC 146
54,000 -72,000 €: IC 224
> 72,000 €: IC 111
Source: Audiweb View, October 2014
3bMeteo:
Strengths
/03
HIGH USER LOYALTY
EDITORIAL STAFF COMPOSED OF 20
WEATHER EXPERTS AND PROS,
including Paolo Corazzon, the well-known
Italian meteorologist and TV personality.
The quality and reliability of its weather forecasts is rewarded
by the audience, which increases as much as +39% (vs Sept
2013).
A vast community of extremely enthusiastic users who report
and vote on the accuracy of its forecasts.
OFFICIAL SUPPLIER OF WEATHER REPORTS
FOR MAJOR PARTNERS WHO ACKNOWLEDGE
THE QUALITY AND RELIABILITY OF ITS
CONTENT:
Ansa.it, Repubblica.it, Lastampa.it, Ilsole24ore.com,
Ilfoglio.it Sky.it, Giornale.it, Liberoquotidiano.it,
Radio105, Radionumerone, Radio101, Radiozeta,
Radio Montecarlo, Radio Kisskiss, Radio Mdueo,
Malpensa, Ferrovie dello Stato, who acknowledge
the quality of its forecasts.
6
3bMeteo:
The importance of video content
/04
1,000,000
PRE ROLLS
MONTH
Source: publisher
3bMeteo:
The community and social media presence
/05
528,000 fans
307,000 followers
14,300 followers
s
5,000/month
weather forecast vote:
40,000/month
Source: publisher and social media pages
3bMeteo:
User opinions iLmeteo.it vs 3bmeteo
/05
People talking about this:
80,000 (+63% vs iLMeteo)
3bMeteo app:
Always with you
/06
3bmeteo forecasts are also available on mobile devices (IOS, Android
and Windows Phone) to stay continuously close to users in any
situation and to offer them a service that fulfils their every need.
3bMeteo app:
Smartphone figures
/06
The 3bMeteo app, available on smartphones, allows users to check the daily, six-hour and
hour-by-hour forecasts. Each forecast offers summarized information in chart form or on a
specific page with all the weather statistics.
The forecasts provide specific information on mountain resorts and seaside areas covering
not only all the Italian municipalities, but also the main cities across the world.
Video forecasts, user report area in real time.
WINDOWS
PHONE 8
Downloads:
150,000
Users month:
70,000
Source: publisher
IOS
Downloads:
750,000
ANDROID
Downloads:
1,600,000
Users month:
280,000
Users month:
900,000
3bMeteo app:
Tablet figures
/06
Users can check weather updates from tablets too.
Interactive maps, detailed charts on temperature and rain/snow falls, user
report area, news constantly updated on weather alerts, webcams.
IOS
Downloads:
355,000
ANDROID
Downloads:
65,000
Users month:
5,000
WINDOWS
Downloads:
40,000
Users month:
6,000
Source: publisher
3bMeteo app:
Metereopathy
/06
An app for those who care about their
wellbeing and health.
A free tool that detects the onset of weatherrelated physical disorders or mood
disturbances.
Meteopatia App features friendly icons that
show the onset of «those annoyances» over
specific places of user interest.
Forecasts are based on weather calculations
and medical-health statistics.
Thanks to custom alerts and push
notifications, Meteopatia app improves the
quality of your work and spare time.
IOS
ANDROID
Downloads:
10,000
Downloads:
6,000
Source: publisher
3bMeteo:
Range of sellable desktop formats
CUSTOM
/07
300x250/600
INTRO/INTRO VIDEO
300x250/
600
TICKER/MASTHEAD
OVERLAYER
PRE ROLL
14
3bMeteo:
Mobile range of sellable formats: SMARTPHONES
SMARTPHONE FORMATS
/07
3bMeteo:
Mobile range of sellable formats: IOS and WINDOWS PHONE
VERTICAL TABLET FORMATS
HORIZONTAL TABLET FORMATS
SPLASH PAGE
BANNER
EAR PIECE
/07
3bMeteo:
Mobile range of sellable formats: ANDROID
/07
17
3bMeteo:
Advertising opportunities on targets
METEO TARGETING
Adv distribution based on weather forecasts
(sun, rain, snow, clouds, humidity, temperature, wind, UV rays).
/08
GEO TARGETING
Adv distribution based on the place the user is linked from or based
on user search for a specific place
18
3bMeteo:
Positioning vs competitors
/09
Page views
Unique users
ilMeteo
132,514,277
5,573,891
3BMeteo
26,946,745
2,099,572
Meteo.it
19,900,674
2,103,843
Meteoindiretta.it
1,048,695
126,300
InMeteo
903,810
408,704
MSN Weather
844,229
189,885
Tiempo
183,417
34,062
WindFinder.com
143,684
38,793
BBC Weather
14,534
12,303
3bmeteo ranks 2°
in page views and
unique users
Source: Audiweb View, TDA October 2014
3bMeteo:
Growth vs competitors
+16% PV
-2% UU
VS Sept
2013
/09
+33% PV
+17% UU
VS Sept
2013
-5% PV
-21% UU
VS Sept
2013
3bMeteo is the fastest growing website,
compared to its major competitors, in terms of
percentage of users and page views
(Oct2014/Oct.2013)
Source: Audiweb View (pc only) October
20 2014
3bMeteo:
Presence of women vs competitors
% user composition
Visitor affinity index
3BMeteo
45
90
ilMeteo
43
85
InMeteo
39
78
Meteoindiretta.it
35
70
/09
3bmeteo boasts a higher % of
composition on the female target
(45%) versus its competitors, with
a higher visitor affinity index (IC
90)
Source: Audiweb View, September 2014 with filter 21
on women
3bMeteo:
Special initiatives
/10
SPECIAL PROJECTS tailored to clients from
various industries
1. MINISITE
2. COBRAND
3. ADVERTORIAL
4. PRODUCT PLACEMENT
(pdf weather forecast report and video
forecasts)
3bMeteo:
Minisite
/10
M
I
N
I
S
I
T
O
BESPOKE WEBSITE CREATED TO HOST A
SPECIAL INITIATIVE IN PARTNERSHIP WITH
THE PUBLISHER.
THE GRAPHICAL DESIGN AND ITS
COMPONENTS ARE TAILORED TO THE
INITIATIVE
23
3bMeteo:
Cobrand
/10
C
O
B
R
A
N
D
INTEGRATION OF A LANDING PAGE OF THE
CLIENT OR OF A BROWSEABLE MINISITE,
FEATURING AN EDITORIAL HEADER AND
FOOTER.
24
3bMeteo:
Advertorial
THE ADVERTORIAL IS FORMED OF ARTICLES
DEDICATED TO THE CLIENT AND ITS
PRODUCTS CREATED BY THE PUBLISHER
USING CLIENT MATERIAL
/10
SOCIAL BAR FOR CONTENT
SHARING
A
D
V
E
R
T
O
R
I
A
L
OPENING IMAGE
TEASER HIGHLIGHTED IN ORANGE TO
EMPHASIZE THE MOST RELEVANT PARTS
OF THE ADVERTORIAL (I.E: LAUNCH OF A
COMPETITION, ETC.)
25
3bMeteo:
Product placement in video forecasts
APPEARANCE OF CLIENT LOGO BEFORE THE
VIDEO FORECASTS
/10
PRESENCE OF CLIENT LOGO DURING THE VIDEO
FORECASTS
LE PREVISIONI
Sono offerte da:
26
3bMeteo:
Product placement in the weather report
/10
Le previsioni sono offerte da:
CLIENTS CAN SPONSOR THE WEATHER
FORECAST REPORT, DOWNLOADABLE IN
PDF FROM THE 3BMETEO WEBSITE
2,200
BLASTS DAY
27
3bMeteo:
Reasons for investing
/11
Because IT IS THE WEBSITE THAT BOASTS THE STRONGER GROWTH, in terms of %, versus its main
competitors
(+33% PV and +17% UU)
3BMETEO is the website with the MOST LOYAL AUDIENCE among weather portals, with 33% of heavy
users, outstripping its competitors (7% ilmeteo.it and 10% di meteo.it)
ACCURATE FORECASTS, with a team of 20 people, that make it the supplier of leading
partners
PRESENCE ON THE MAJOR MOBILE DEVICES to stay continuously close to users in
any situation and to offer them a service that fulfils their every need
Source: Audiweb View, TDA October 2014
28