sioux falls arena | orpheum theater center

Sioux Falls Arena | Orpheum Theater Center
2012 Year End Report
2
table of contents
Message from the General Manager........................................... 4
Organizational Chart................................................................. 5
Donations & Volunteers............................................................. 6
Sales & Marketing..................................................................... 7
Arena Events.............................................................................. 8
Ribfest..................................................................................... 12
Arena Sports............................................................................. 14
Arena Floor plans..................................................................... 18
Arena Attendance & Financials................................................ 24
Orpheum Events...................................................................... 25
Sculpture Garden..................................................................... 28
Orpheum Floor plan................................................................ 30
Orpheum Attendance & Financials.......................................... 32
Orpheum Client Survey Forms................................................ 33
Food and Beverage................................................................... 34
Testimonials............................................................................. 35
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Message from terry Torkildson, General Manager
Sioux Falls residents were treated to a great mix of events at the Sioux
Falls Arena in 2012, leading to a sharp increase in overall attendance
and average attendance figures for the year.
More than 430,000 people attended 144 events at the Arena. The
diverse lineup of events included family friendly shows (Disney Live
AND Sesame Street in the same year), comedy (Rodney Carrington),
rock concerts (including Grammy Award and American Idol winner
Kelly Clarkson), Christian music concerts (including TobyMac), as
well as WWE wrestling, Monster Trucks and, new this year, the World
Juggling Federation competition.
The Summit League Basketball Tournament set a record for ticket sales in its fourth year at the Sioux Falls
Arena. SMG has a great working relationship with the Sioux Falls Sports Authority and the City of Sioux
Falls in hosting the Division I tournament.
The Argus Leader RibFest set a single-day attendance record in 2012 as the 15th annual “backyard
barbeque” was again very well received by the public. Our strong partnerships with the city’s tenant sports
teams led to our working with the teams on youth basketball and hockey events.
We continue to support the community through donations and group volunteer activities at local events.
Individual staff members also participate on their own with various community projects, serving on local
non-profit boards, belonging to civic groups, and being active with industry organizations.
SMG Sioux Falls wishes to thank the City of Sioux Falls for its confidence in awarding us the new contract
to manage the Arena, Orpheum Theater Center, the Sioux Falls Convention Center and the Denny
Sanford PREMIER Center. We look forward to making each of these facilities a success.
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BOX OFFICE MANAGER
Nicole Nogosek
Full time staff above line
RECEPTIONISTS
Part Time
Part time staff below line
BOX OFFICE STAFF
Part Time Staff
BOX OFFICE SUPERVISOR
Lucy Albers
FINANCE ASSISTANT
Lori Schnell
HRD/PR CLERK
Heather Christion
DIRECTOR OF FINANCE
Kelly Zamora
MARKETING
Part Time Interns
OFFICE ASSISTANT
Savannah Gulbrandson
DIRECTOR OF
MARKETING
Rick Huffman
CONTRACTED
EVENT SERVICES
Police/Medical IATSE
EVENT MANAGER
ORPHEUM
Rebecca Aamodt
OPERATIONS
Part Time Staff
OPERATIONS
Part Time Lead
GROUNDS
SUPERVISOR
Greg Hauff
OPERATIONS
SUPERVISOR
Jim Hammrich
OPERATIONS
MANAGER
Dusty Plaugher
F & B MANAGER
Marisa Carlson
OPERATIONS
MANAGER
Bill Murray
F & B MANAGER
DIRECTOR OF FOOD/BEV.
Carmen Giles
CROWD
HOUSE STAFF CONCESSIONS/
MANAGEMENT Part Time Supv BEER NOVELTIES
Part Time Supv
Usher/TT
Part Time Staff
Part Time Security
DIRECTOR OF OPERATIONS
Jeff Gortmaker
OPERATIONS MANAGER
ORPHEUM
Micki DeCurtins
2012
GENERAL MANAGER
Terry Torkidson
organizational Chart
5
Volunteering & donations
Donations
Donations
Big Brothers Big Sisters “Bowl for Kid’s Sake”– donated
$325 entry fee for a bowling team, as well as 56 tickets to the Argus Leader
RibFest.
Black Hills Playhouse presents “An Evening with
Groucho” at the Historic Orpheum Theater –
donation of catering and linen.
Children’s Home Society “Orion Classic” – donated
staging and lighting.
Children’s Inn – partnered with the Sioux Falls Storm by inviting
Storm fans to donate items from the Inn’s “wish list.” Storm fans donated
approximately 40 bags of towels, fruit snacks, pop tarts, cake mixes, frosting
and other grocery items.
Cure Kids Cancer – donated $1,810.85 from a free will offering
during the Argus Leader RibFest “KidzFest” day on Sunday, June 3.
SMG Sioux Falls and/or its individual staff were
also represented on the following associations and
organizations in 2012:
n Big Brothers Big Sisters Board of Directors
n Downtown Sioux Falls, Inc.
n IAVM (International Association of Venue Managers)
n Kiwanis Club
n Sioux Empire Rock-A-Betty’s
n Sioux Falls Chamber of Commerce
n Sioux Falls Convention and Visitors Bureau
n Sioux Falls Chamber of Commerce Young
Professionals Network
n JazzFest
n Sioux Rise Lions Club
Dakota Spirit “Valentine’s Classic” – donated event tickets
and concessions vouchers.
Festival of Bands – event sponsorship.
Grand View University Alumni and Friends – donation
of Harlem Globetrotters tickets.
McCrossan Boys Ranch annual auction – donated a
Squier Strat Electric Guitar by Fender, autographed by members of the rock
bands Cinderella, Firehouse, Quiet Riot and Ratt.
Northern Bull Riding Tour/Make-a-Wish – event
sponsorship.
Plain Green Conference – event sponsorship.
Shrine Circus – purchased tickets that the Shrine then donated to
children in the community.
Sioux Empire Farm Show – purchased the Grand Champion goat.
Sioux Falls Skyforce Blood Drive – Donated food, drinks
and space.
Sioux Rise Lions Club – donated $175.
Volunteers
SMG-Sioux Falls staff take pride in serving their
community. Whether it’s wrapping presents
during the holidays for Children’s Inn, or serving
on the PTA, our staff is ready and willing to lend
a hand to serve a cause.
n The Banquet “Supply Our Schools (S.O.S.)”- assembling backpacks
n Children’s Inn – holiday gift wrapping
n Cure Kids Cancer at Winterfest of
Wheels – sold T-shirts and raffle
tickets
South Dakota Special Olympics “Polar Plunge” –
donated two boxes of wrist bands.
n Sanford Castle – worked at their
St. Mary’s Catholic School – donated nacho cheese for the
school’s Carnival.
n Big Brothers Big Sisters “Bowl for
Summit League Basketball Tournament – SMG was a
$5,000 Bronze sponsor.
The Banquet – donated food items.
Young Professionals Network (Chamber of
Commerce) – hosted a tour of the Arena and provided lunches for
attendees.
6
Volunteers
registration table
Kids’ Sake” – bowling team
n Farmer’s Appreciation Dinner at the
Sioux Empire Fair – food servers
n Habitat for Humanity – scraping,
priming and painting a house
sales & Marketing
With more attention being paid to social media applications in event marketing across the country, the Sioux Falls
Arena and Orpheum Theater Center enjoyed growing Facebook fan bases in 2012. The Arena more than doubled
its Facebook “likes” from 761 to 1,703. The Orpheum Facebook page enjoyed similar success, growing from 802 to
1,105 during the year.
All of the sign inventory owned by the Sioux Falls Arena remained under contract throughout 2012, with one
exception—and efforts are underway to find a sponsor for that sign. That meant overall signage income for 2012
remained steady.
Average attendance at events increased in 2012. Increased attendance means new ticket buyers, which in turn leads
to an increase in our overall Front Row e-newsletter subscriptions. The email database topped out at about 27,000
subscribers by the end of the year, an increase of about 3,000 from the beginning of the year.
Meanwhile, a new wedding brochure was created for the Orpheum Theater Center as one tool to try to increase
wedding rentals. Advertisements were placed in local publications to promote meetings, conferences and seminars
during weekdays.
7
Sioux falls arena:
2012 events
Dakota Spirit Valentine’s Classic
Sioux Falls Farm Show
Monster Trucks
Disney Live!
Summit League Basketball Tournament
Sioux Falls Sportsmen’s Show
Kelly Clarkson
State “A” Boys Basketball Tournament
Central Plains Dairy Expo
Harlem Globetrotters
Trans-Siberian Orchestra
Casting Crowns
Shrine Circus
Southeast Technical Institute Graduation
Augustana College Graduation
Sioux Falls Public High School Graduations
Heaven is for Real
Five Finger Death Punch
World Juggling Federation Convention
Northern Bull Riding Tour
Rodney Carrington
TobyMac
The Story
Sesame Street: Elmo’s Super Heroes
8
Sioux Falls Arena:
Events
The Sioux Falls Arena welcomed more than
430,000 people for events in 2012, an
increase in not only total attendance but
average attendance per event.
The Summit League Basketball Tournament
drew record crowds and certainly pleased
many local sports fans as both the South
Dakota State men’s and women’s teams won
conference crowns and earned births to the
NCAA tournament.
A diverse concert lineup included Kelly
Clarkson (who would go on to win a
Grammy Award in the Best Pop Vocal
category for her album “Stronger”),
Trans-Siberian Orchestra, Five Finger
Death Punch, Casting Crowns, TobyMac
and Rodney Carrington, among others.
Strong turnout for the Farm Show and
Sportsmen’s Show also helped boost
attendance.
9
10
Summit League 2012
11
ribfest 2012
A record 17,000 people packed into
the Argus Leader RibFest on Saturday
night of the 2012 event, as people
enjoyed rising country music sensation
Gloriana. That turnout helped the 15th
annual summer kick-off event reach
45,000 total attendance.
About 9,000 patrons made their way to
the front of the Mike’s Hard Lemonade
stage for 1980’s hit makers Night
Ranger on Thursday night on a nearly
perfect spring evening in Sioux Falls.
Despite clouds and some brief rain
showers, Friday’s crowd reached
11,000, with the help of “Free Friday”
tickets from Campbell’s Supply and
local headliner The Spill Canvas.
Thanks to sponsor Sanford Health,
Sunday’s annual KidzFest was
admission free and brought in over
8,000 people and raised more than
$1,800 for Cure Kids Cancer through a
free will offering, topping the previous
year’s mark of $1,500.
Several awards were handed out over
the weekend. After taking home nine
consecutive People’s Choice Awards,
Desperado’s BBQ Company of Ohio
was denied its tenth straight crown by
another popular “ribber,” Willingham’s
World Champion BBQ of Memphis.
Meanwhile, a group of local judges
named their Critic’s Choice selections.
Porky ‘n Beans, from Port St. Lucie,
Florida, took the top honors, followed
by Aussom Aussie of Australia-- which
earned its second straight runner up
trophy. Willingham’s added to its
trophy collection by taking third.
12
13
Sioux Falls Arena: sports teams
Siou x Falls Skyfo rce | Si oux Fa lls St a m p e d e | Sio u x Fal l s St o r m
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sioux Falls Skyforce
The Sioux Falls Skyforce tipped off its
24th season at the Sioux Falls Arena in
November. The Skyforce is a member
of the NBA Development League, the
official minor league of the NBA. The
Skyforce’s NBA affiliates for the 2012-13
season are the Miami HEAT, Minnesota
Timberwolves, Orlando Magic and
Philadelphia 76ers.
Jarvis Varnado earned a call-up to the
Boston Celtics on Dec. 24 and ended up
signing with the Miami HEAT for the
remainder of the 2012-13 season.
15
Sioux Falls stampede
The Sioux Falls Stampede brought in a new
head coach and general manager in 2012,
hiring Cary Eades for the two positions in
May. Coach Eades holds a very impressive
coaching resume that includes 15 years of
coaching at the University of North Dakota
(1984-91 & 2004-12). Eades came to the
“Herd” after spending the eight previous
seasons at the University of North Dakota,
where he helped the program capture at
least one championship each year.
Eades coached 17 players who went on to
play in the NHL while at UND, including
former Stampede stars Joe Finley, Brad
Malone and T.J. Oshie.
The Stampede finished their 2011-12 season
as one of only five USHL teams to average
more than 3,000 in attendance and over
90,000 total attendance.
16
Sioux Falls Storm
The Sioux Falls Storm kept their winning
tradition alive in 2012, hosting and winning
yet another United Bowl Championship
game in front of a sellout crowd at the
Sioux Falls Arena.
With the team’s acquisition of their sixth
championship and an undefeated season
(17-0), the Storm was deemed as The
Capitol of Indoor Football.
The team was pleased to have several of
its players receive honors from the Indoor
Football League (IFL). Quarterback Chris
Dixon was recognized once again as the
IFL’s MVP and Offensive Player of the Year.
Dixon received these honors during two
consecutive seasons in both 2011 and 2012. 17
sioux falls arena: full house concert floor plan
N
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sioux falls arena: half house concert floor plan
N
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sioux falls arena: basketball floor plan
N
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sioux falls arena: hockey floor plan
N
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sioux falls arena: Football Floor Plan
N
y
$50 Game
vel/AA
$25 Game
$17 Game
hway
$10 Game
5 Game
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sioux falls arena & convention center: parking layout
Russell Street
Sheraton
Hotel
Howard Wood
Field
Arena
r
te
es
W
West Avenue
Convention
Center
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ue
en
Av
N
Public Parking
Denny Sanford
PREMIERE
Center
Sioux Falls
Stadium
Madison
23
sioux falls arena: event attendance and financials
Sioux Falls Arena Event Attendance
Overall, the Sioux Falls Arena hosted 144 event days in 2012 for a total attendance of 431,252, compared
to 170 event days and a total attendance of 404,862 in 2011.
Number of Events:144
Attendance: 431,252
estimated economic impact
over $25 million
estimated economic impact
Arena$23,526,766
Orpheum$1,783,321
TOTAL$25,310,087
1600000
$1,492,722 $1,545,263
1400000
Budget
Actual
$1,220,091
1200000
$1,151,787
1000000
800000
600000
400000
$340,935
$325,172
200000
0
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Revenues
Expenses
Subsidy
Orpheum Theater Center: 2012 events
SFJB presents: Lavay Smith and Her Red Hot Skillet Lickers
East of Westreville
Balleraena Dance Studio presents: Alice in Wonderland
Amari Guitar Recital
Laugh 4 Youth
Lion’s Club
Theresa’s House
Washington High School Concert Choir
SECT presents: Driving Miss Daisy
Railyard Meeting
SECT “Stage Adventures”
SFJB presents: Tab Benoit
SD Advertising Federation “ADDY” Awards
SECT presents: How I Became a Pirate
An Evening of Irish Music
An Evening with Groucho
City Employee Forum
Triple S Dance Competition
SFJB presents: Smokin’ Joe Kubek, featuring B’Nois King
Doctors in Concert
HR Green Meeting
Thrivent Banquet
Sculpture Walk Artists Panel
SECT presents: Sweeney Todd
Rotary Club Meeting
Kilian Community College Graduation
Sioux Falls Municipal Band
Main Stage Ballet & Dance Academy presents: Miami Flair
Dance Gallery
Dynamic Cheer & Dance
Rachelle Hope
Louie Anderson
NGA Body Building Competition
We All Have Hooks for Hands
An Evening with Mick Foley
Jukebox Zeroes
South Dakota International Pageants
SD Architect’s Convention
Plain Green Convention
The Hegg Brothers present “Choo Choo”
Humanitarian Awards
Tribute to Elvis Presley
SD Festival of Books
SECT presents: Cat on a Hot Tin Roof
Mayor’s 2nd Annual Neighborhood Summit
Trampled by Turtles
SFJB presents: Luciana Souza
Zoning Ordinance Open House
Main Stage Ballet & Dance Academy presents: The Nutcracker
Chamber of Commerce
SECT presents: The Hobbit
Balleraena presents: “The Nutcracker...Sweet!”
Christmas is Here
SFJB presents: Regina Carter
Christmas Joy with the Browns
Holiday Jam with the Hegg Brothers
Shawn Johnson Big Band Experience
Midwest Dance Company
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orpheum theater
center: Events
Anchored by the Sioux Falls Jazz and Blues Society and Sioux Empire Community Theatre productions,
the Orpheum Theater Center enjoyed a wide range of events that included concerts, plays, musicals, dance
recitals, comedy shows, conferences, banquets, meetings, weddings, and more.
Several events held on the stage of the Historic Orpheum Theater are quickly becoming annual staples for
Sioux Falls audiences. Included among those events are An Evening of Irish Music to usher in St. Patrick’s
Day celebrations, and the South Dakota Advertising Federation’s “ADDY” awards recognizing our state’s
top talents in the advertising arts.
Audiences also enjoyed another “tradition” at the Orpheum Theater Center: a Sculpture Garden in the
courtyard, which is visible and accessible through a floor-to-ceiling glass wall in the main lobby. The
sculptures featured in the garden are leased from the Sculpture Walk.
SMG will continue its efforts to book more business functions, such as meetings, seminars and
conferences, as well as weddings. Despite a very busy schedule of events, there are still opportunities for
groups to use the center during weekdays year-round, and on weekends during the summer months.
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Sculpture Garden
For the third year, SMG Sioux Falls leased
four sculptures for the outdoor courtyard at
the Orpheum Theater Center.
The project has its roots in 2010, when the
Orpheum Theater Center board of directors
unanimously proposed placing sculptures at
the facility. The sculptures were previously
juried and approved through the Sculpture
Walk process.
The 2012 sculptures were:
Dance of Life – Dan McDermott
Portrait of a Bird - Annick Ibsen
Kneeling Boy – Eric Thorsen
Samurai Dancer – Craig Snyder
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Orpheum theater center: floor plan (Main level)
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Orpheum theater: floor plan (Main floor & Balcony)
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BALCONY
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STAGE
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orpheum theater center:
event attendance and financials
orpheum theater center Event Attendance
Overall, the Orpheum Theater Center hosted 451 event days in 2012 for a total attendance of 34,629,
compared to 457 event days and total attendance of 43,095 in 2011.
Number of Events:451
Attendance: 34,629
$350,000
$320,775
Budget
Actual
$300,000
$250,000
$209,736
$193,701
$200,000
$150,000
$127,074
$117,953
$91,783
$100,000
$50,000
$0
32
Revenues
Expenses
Subsidy
Orpheum client survey scores
Customer Service
Responsiveness
Facility prep
Service to patrons
Ticketing/Marketing
55552454555555554.69
55552255555555554.62
55552455545555554.69
55552455444445554.4
Venue
Access to facility
owned equipment
Restrooms
Patron’s access
to facility
Parking
Overall condition
Overall success of event
5555 455555555534.5
55451454525555554.37
55451455555555554.62
34551454444353543.9
55452455555555554.68
5555 455555354554.4
Scale: 5 – Excellent, 1 – Unsatisfactory
See evaluation form for exact questions.
comments
orpheum survey Comments
• Many positive comments were received about our event overall. Relative to the facility, 33 of 34 responders rated the facility as “excellent” for this event. We look forward to returning in 2013.
• We found the lobby worked great for a small reception…we appreciate you working with us regarding
our wine donation.
• We always enjoy the Orpheum Theater in Sioux Falls… we had a very enjoyable experience.
We look forward to next year.
33
food and beverage
activity report
Savor Activity Report
Savor finished up its tenure at the Sioux Falls Arena
with another solid year. Ahead of budget and ahead
of the game, we ended the year with minimal menu
and pricing changes in order to coordinate a smooth
transition out of our contract term.
For the past 9-plus years, our Food and Beverage
Director has TIPS trained our beer staff. Our goal has
been to be responsible servers of alcohol and we pride
ourselves in being 99% TIPS trained. We have always
understood that becoming a responsible server doesn’t
happen on its own. We continually trained our staff
to feel comfortable in situations where alcohol is an
ingredient. They understood the responsibility that
comes along with the job and they took it very seriously.
Serving food safely also is something we have taken a lot
of pride in. We had four Serv Safe Certified Employees
on staff, so we could monitor the building and all
part-time staff on a consistent basis. Temperature logs,
manager checklists and internal health inspection reports
were completed during events.
Our Food and Beverage Director also received an
award from the Office of the Secretary of Defense –
Employer Support of the Guard and Reserve. The
patriotic Employer award is given for contributing to
national security and protecting liberty and freedom by
supporting employee participation in America’s National
Guard and Reserve Force.
With the contract ending December 31st, we were able
to donate food and other items to the St Francis House
and The Banquet. We always believed in supporting
our community – almost 100% of our purchases were
with local Sioux Falls/South Dakota businesses. Variety
Foods, Lakota Foods, Boss’s Chicken and Pizza, Family
Treats, Country Hearth, Servall Linens were all longstanding partners of Savor/SMG.
memberships & certifications
Memberships & Certifications
Training for Intervention Procedures (TIPS) Certification
• Carmen Giles – 9 year trainer.
TIPS is the global leader in education and training for the responsible service, sale and consumption of alcohol. Proven effective by third-party studies, TIPS is a skills-based training program that is designed to prevent
intoxication, underage drinking and drunk driving.
ServSafe Certification:
• Carmen Giles
• Marisa Carlson
• Suzie Gross
• Holly Anderson
ServSafe delivers consistent food and alcohol safety training to employees.
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testimonials
Thank you
“Thank you so much to the entire Sioux Falls Arena staff for all the support you provided to this year’s Festival of
Bands. The continued success of this event is due to dedicated supporters, like you, who continue to support our
event.”
– Sandy Frentz, 2012 Chair
“Terry and Team- Thanks for being Plain Awesome! Becky and Micki were fantastic. Happy Holidays!”
– Plain Green Conference
“To the Arena Staff: Thank you for being a part of our cookie sales. We appreciate you letting us have a cookie
booth during the basketball games!”
– Moreen, Ashly, Lizzy, Coralee, Kiya, Natalie, Mitra, Girl Scout Troop 65641
“Dear Terry, On behalf of South Dakota State University, thank you for your participation as a bronze sponsor
(Summit League Basketball Championships)… Without the support of engaged and enthusiastic sponsors such as
SMG, the tournament organizers could not create such an exciting environment for NCAA Division I
basketball.”
– David L. Chicoine, Ph.D., President
WWE Superstar Randy Orton visits with #1 fan Lexxi Olson.
“I want to personally thank you for all you
did for my daughter, Lexxi , and I during
our trip last month to Sioux Falls for the
WWE event. You truly helped in fulfilling
a dream for my daughter. I am enclosing a
photo of a very happy little girl and please
know you all had a part in creating so
much joy for her.”
– Kathy Olson
“Meeting Randy was a dream come true!”
– Love, Lexxi Olson
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Testimonials
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testimonials
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testimonials
March 15, 2012
Terry Torkildson
SGM Sioux Falls Arena
1201 N. West Ave.
Sioux Falls, SD 57104
Dear Terry,
On behalf of the Sioux Falls Arena and Convention Center Board of Directors, I wanted to
congratulate you and your entire SMG team for a successful year in 2012.
The long standing relationship between the City of Sioux Falls and SMG is evidence of the
outstanding work you, your employees and your entire company do in managing the Sioux Falls
Arena. I know there are many full-time and part-time staff who take great pride in caring for the
Arena, greeting ticket holders, managing the day-to-day operations, and volunteering in our
community.
I also want to wish you great success in the coming years as you add the Sioux Falls Convention
Center and Denny Sanford PREMIER Center to your management responsibilities. I know you’ll
take on those duties with the same hard work and dedication that has been evident to date.
Best wishes for a successful 2013—I look forward to working with you and your team in the
years to come.
Sincerely,
Mike Begeman
Chairman
Arena/Convention Center Advisory Board
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