Wallpaper* Media Information 2015

Wallpaper*
Media Information
2015
02 | AUDIENCE PROFILE
International, intelligent and influential, Wallpaper* is the
world’s most important design and lifestyle magazine
brand. Since 1996, Wallpaper* has attracted a sophisticated
global audience by constantly pushing into new creative
territories and ensuring that its coverage of everything
from architecture to motoring, fashion to travel, interiors
to jewellery remains unrivalled.
Wallpaper* readers are voracious, educated and
discerning consumers with tremendous spending power.
These affluent young professionals live and breathe
fashion, architecture and interiors and are often leaders
in these fields. These true aficionados are passionate
about design in all forms and appreciate genuine luxury
in every part of their lives. Whether searching for
beautiful luggage or a stunning dining table, they look
to Wallpaper* as the authoritative design and lifestyle
magazine to recommend products with both style and
substance.
A few reader statistics
• 52% male, 48% female
• Median age: 34
• A
ffluent: £79,866 / €99,833 / $131,779 is the
average personal income
• Educated: 84% have a university degree
• Urban: 76% live in cities
• C
reative influencers: 81% read Wallpaper* for personal
pleasure; 50% read Wallpaper* for professional reasons;
67% are employed within creative industries
• Loyal: 73% keep Wallpaper* as part of their collection
• B
rand fans: 91% also visit Wallpaper.com;
56% have used a Wallpaper* City Guide
Global circulation
• 100,108 ABC Jan –Dec 14
International distribution
• 30% UK
• 30% US
• 30% Europe
• 10% Rest of world
03 | ISSUE THEMES
January: Next Generation
•
Design Awards preview
•
Accessible fashion collection
•
New young cool designers
February: Design Awards
•
Best of...Awards
•
Seasons opening collection
March: Fashion & Accessories
•
Cover to cover fashion and accessories
April: Global Interiors (8 covers)
•
Denim S/S 2015
•
German supplement
•
Jewellery feature
May: Salone Preview
•
Tailoring and suiting for men and women
•
Time supplement
•
Design Power List
June: Transport & Technology
•
Sportswear
03 | ISSUE THEMES
July: Design Directory
•
Kitchen & Bathroom supplement
•
Pre-fall collections for men and women
•
Eyewear
August: Handmade VI
•
Handmade crafted collectibles
September: Fashion + Global Retail
•
Cover to cover fashion
October: Guest Editors
•
Jewellery feature
•
Best Urban Hotels
•
Power List
•
Denim A/W 2015
•
Smallpaper*
November: Smart Art
•
Studio Time: The Smart Art special
•
Contract supplement
•
Cruise collections
December: Entertaining
•
Watch feature
•
US supplement
•
Tailoring and acessories
04 | COPY DATES
ISSUE
ON SALE
COPY DATE
BOOKING DEADLINE
February
8 January 2015
26 November 2014
27 October 2014
March
12 February 2015
5 January 2015
5 December 2014
April
12 March 2015
4 February 2015
5 January 2015
May
9 April 2015
3 March 2015
3 February 2015
June
7 May 2015
31 March 2015
2 March 2015
July
11 June 2015
5 May 2015
6 April 2015
August
9 July 2015
3 June 2015
4 May 2015
September
13 August 2015
7 July 2015
8 June 2015
October
10 September 2015
4 August 2015
6 July 2015
November
8 October 2015
2 September 2015
3 August 2015
December
12 November 2015
6 October 2015
7 September 2015
January
10 December 2015
4 November 2015
5 October 2015
05 | RATE CARD
PRINT RATE CARD 2015
GBP
Page
Spread
1st spread
–
£28,659
1st bank
–
£26,030
1st bank consecutives
–
£21,237
Contents, masthead, contributors, IBC
£16,555.08
–
Premium 3-page unit, contents, editor’s letter
£31,959
–
Premium (first third) + editorial openers
£15,177.44
£23,041
Island
£15,177.44
£23,041
Front half
£14,130.48
£21,546
Run of magazine
£12,329.20
£18,556
Outside back cover
£21,340
–
Guaranteed right hand / consecutive / island
+15%
–
Loose inserts
from £65 per thousand
–
Bound-in inserts
from £105 per thousand
–
Gatefold
Available on request
–
BESPOKE* 2015
Bespoke creative solutions
from £25,773
05 | RATE CARD
DIGITAL RATECARD 2015* GBP
DISPLAY
Leaderboard
£31cpm
MPU
£34cpm
Super MPU £43cpm
Billboard £68cpm
Filmstrip
£61cpm
Newsletter
£2,000
MOBILE
Mobile Banner
£31cpm
Wallpaper* daily sponsorship
£8,000
TAKEOVERS
Standard Homepage Triptych
from £5,000
Standard Channel Triptych
from £4,000
Dynamic Homepage Triptych
from £8,000
Dynamic Channel Triptych
from £6,000
* A 15% Premium will be applied for roadblocking of channels or content
06 | CONTACTS
DISPLAY
GLOBAL OFFICES
USA (WEST COAST)
Commercial Director
Paula Cain
[email protected]
Tel: 44.20 3148 7724
Publisher
Malcolm Young
[email protected]
Tel: 44.20 3148 7718
Kiliaen Murphy
[email protected]
Tel: 1.310 467 4577
BESPOKE*
ITALY
Bespoke Director
Rebecca Morris
[email protected]
Tel: 44.20 3148 7703
Rosalba Basile (Design)
[email protected]
DIGITAL
Senior Digital Sales Manager
Ryan Green
[email protected]
Tel: 44.20 3148 7726
Digital Sales Manager
Samuel Schler
[email protected]
Tel: 44.20 3148 7725
Cristiana Catizone (Fashion)
[email protected]
Guillaume Blouin (Corporate)
[email protected]
Tel: 39.02 844 0441
GERMANY, AUSTRIA AND
SWITZERLAND
Peter Wolfram
[email protected]
Tel: 49.89 9924 93990
FRANCE
Magali Riboud
[email protected]
Tel: 33.1 42 56 33 36
USA (NORTHEAST)
Ilaria Anghinoni
[email protected]
Tel: 1.646 389 5554
USA (SOUTHEAST)
Ana Torres de Navarra
[email protected]
Tel: 1.305 662 4754
AUSTRALIA
Malcolm Young
[email protected]
Tel: 44.20 3148 7718
JAPAN, MALAYSIA AND
SINGAPORE
Julie Harrison
[email protected]
Tel: 65.6463 3220
HONG KONG, TAIWAN AND KOREA
Herb Moskowitz
[email protected]
Tel: 852.2838 8702
CHINA
Maggie Li
[email protected]
Tel: 86.10 6588 0051
BRAZIL
Paolo Mongeri
[email protected]
Tel: 55.21 98393 9495
INDIA
Ravi Lalwani
[email protected]
Tel: 91.22 4220 2118