Bachelorstudiengang Telekommunikation/Elektrotechnik, Vertiefung
Transcription
Bachelorstudiengang Telekommunikation/Elektrotechnik, Vertiefung
Bachelor of Science in Tourism Module Name Sports Marketing (Majors Sports Management) Module Code MSM (as shown in schedule) Module Level ✔ Total Effort (No. of ECTS x 30) Module Lecturers Module Objectives Module Content & Structure ECTS Credits Semester 1 (Assessment Level) Semester 2 (Assessment Level) Semester 3 (Bachelor Level 1) Semester 4 (Bachelor Level 1) Semester 5 (Bachelor Level 2) Semester 6 (Bachelor Level 2) 90 hours 3 Language of Teaching Module Type ✔ Module Iteration ✔ ✔ ✔ German English Compulsory Compulsory Optional Minor Major per semester per annum Hours of contact lessons 24 Hours of self-studies (supported) 26 Hours of self-studies (independent) 40 Jon Andrea Schocher, Professor, MSc Sports Management, HTW Chur Christoph Breuer, Univ-Prof, Dr., Deutsche Sporthochschule Köln Sandra Caviezel, Leiter Sponsoring Private Banking, Credit-Suisse Group In the final module of the major program, the focus lies on sports marketing issues, especially sports sponsorship. After the module, student sould reach the following goals: - The students should understand the different methods and practices within the sports marketing. - The students have to able to identify the push factors and critical success factors in the sports marketing field - The students sould understand the most important steps in the sponsorship circle, including analysis, planning, implementation and control. - Sports Marketing Basics (6 contact lessons) - Sports Sponsorship - Analysis, Planning, Implementation and Controll (10 contact lessons) - Sports Sponsorship Strategies - The Credit Suisse Case (4 contact lessons) - Research in Sports Sponsorship - Introduction of a current research project (4 contact lessons) Director of Studies BScTourism © 2015 HTW Chur Bachelor of Science in Tourism Module Didactics Knowledge Source: Script ✔ Text Book ✔ Scientific Articles ✔ Internet ✔ News Knowledge Transfer: ✔ Upfront lecture Tutorial ✔ Case Studies eLearning ✔ Self-Study Knowledge Processing: ✔ Case Studies ✔ Assignments Simulations Knowledge Reflection: ✔ Guest Lectures Excursions Bruhn, M. (2009). Sponsoring: Systematische Planung und integrativer Einsatz. Gabler. Stotlar, D.K. (2005). Developing Successful Sport Sponsorship Plans. Morgantown: Fitness Information Technology Module Literature General Management (incl. Strategic Management), Finance and Accounting, General Economics (incl. Micro and Macro Economics) Module Requirements Module Assessment % Assignment (max. 30%) 100 % Examination ✔ oral oral ✔ written written individual ✔ group Explanatory Notes Director of Studies BScTourism © 2015 HTW Chur