105.5 Triple M WMMM‐FM presents:

105.5
Triple
M
WMMM‐FM
presents:
What
is
Project
M?
•  It’s
an
online
reality
show
(10‐12
weeks
total)
@
1055triplem.com/projectm
•  Each
week
local
artists
will
be
given
a
challenge
and
return
the
next
week
to
perform.
And
each
week,
one
artist
will
be
asked
to
pack
their
guitar
case
and
leave
the
stage.
At
the
end,
there’ll
be
just
one
left.
–  Compete
against
other
Madison
musicians
for
a
chance
to
have
one
of
your
songs
in
regular
rotation
on
105.5
Triple
M,
meet
with
an
Atlantic
Records
Rep,
open
for
an
Atlantic
Records
artist,
win
a
$500
gift
certificate
to
Good
N
Loud
Music,
and
more!
How
Project
M
Works
• 
• 
• 
• 
Local
artists
submit
audition
video
online
Panel
chooses
Top
10
Full
film
production
crew
Record
in
Studio
M
each
week
+
sponsor
on‐
site
tapings
and
Meet
&
Greets
Project
M
is
Digital
Gold
•  Minisite
–
goes
viral,
tons
of
activity,
contestant
blogs
+
bio
pages,
forum,
voting,
videos,
behind‐the‐scenes
•  Contestants
constantly
push
out
site
to
encourage
votes
•  Culminates
with
grand
finale
on‐site,
wildly
successful!
•  Photo
booth,
Top
3
perform,
sponsors
handing
out
schwag,
champion
announced
Project
M
Web
Traffic
Average
Uniques/month
to
1055triplem.com
=
14,021
Average
Pageviews/mo
to
1055triplem.com
=
65,796
Stats
during
Project
M,
2009
video
views
33,572
votes
7000+
Stats
during
Project
M,
2010
video
views
46,798
votes
15,000+
APRIL
2009
pageviews
124,415
uniques
19,168
APRIL
2010
pageviews
134,474
uniques
26,268
MAY
2009
pageviews
101,470
uniques
18,853
MAY
2010
pageviews
145,015
uniques
26,537
Results
•  The
most
pageviews
+
uniques
we’ve
had
in
the
last
3
years
with
this
promotion.
•  Pages
viewed
per
visitor
went
from
3.8
in
January
to
5.4
in
May
•  Monthly
uniques
DOUBLED
•  Pageviews
more
than
DOUBLED
•  Tons
of
local
press
coverage
Project
M
Going
Viral
Tagging,
going
viral