Olympic Games Rio 2016

Olympic Games Rio 2016
Our offers for this sport highlight in August 2016
1 | 12.11.2015
Olympic Games Rio 2016
The facts
•
•
•
•
•
The Olympic Summer Games will take place from
August 5th to 21st 2016 in Rio.
Das Erste will broadcast on 9 and ZDF on 8
programming days. The opening ceremony will be
broadcast by Das Erste and the closing ceremony
by ZDF.
The time difference is 5 hours:
3 pm in Rio = 8 pm in Germany.
Live broadcasts will begin in Germany at 2 pm.
Events from during the night will be summarised
from 9 am the next morning.
2
2 | 12.11.2015
Olympic Games Rio 2016
The facts
• The Olympic Summer Games will be the
main topic in Germany for 17 days.
• Non-stop Olympics – live and almost
around the clock: ARD and ZDF will report on
alternating days for more than 15 hours live
from Rio, from 2 pm non-stop until about 5
am the next morning.
• A total of more than 260 hours of top-level
sport, emotions, rejoicing and tears.
3
3 | 12.11.2015
Olympic Games Rio 2016
The facts
• The Olympic Summer Games guarantee more
attention for your television commercial
because perimeter and shirt advertising are
not permitted.
• Thus your appearance in our advertising breaks
ensures precise brand communication.
• Sports-related Mainzelmännchen animated
figures provide additional exclusive packaging.
4
4 | 12.11.2015
Olympic Games Rio 2016
Exciting broadcasts
• There will also be up to 6 live streams for a
maximum of 60 hours per day.
• The broadcast time for core Olympic sports
that are of interest to the European market
will be aligned.
• Thus these decisions will be taken within the
framework advertising programme – 2 pm
to 8 pm. E.g. shot put (David Storl), discus
(Robert Harting), etc.
5
5 | 12.11.2015
Olympic Games Rio 2016
The performance
• An average of 3.25 million viewers were
reached in the advertising breaks associated
with the 2012 Olympics.
• The CPM was 6.82 € (E 14+)
• Approx. 80% of German television viewers
regularly follow the Olympic Summer Games
broadcasts.
6
Source: AGF in cooperation with GfK
6 | 12.11.2015
Olympic Games Rio 2016
The programming days
Day
Date
Broadcaster/note
Fri
05.08.2016
Das Erste /
opening free of
advertising
Sat
06.08.2016
Das Erste
Sun
07.08.2016
ZDF / free of
advertising
Mon
08.08.2016
Tue
Day
Date
Broadcaster/note
Sun
14.08.2016
Das Erste / free of
advertising
Mon
15.08.2016
ZDF
Tue
16.08.2016
Das Erste
Wed
17.08.2016
ZDF
Das Erste
Thu
18.08.2016
Das Erste
09.08.2016
ZDF
Fri
19.08.2016
ZDF
Wed
10.08.2016
Das Erste
Sat
20.08.2016
Das Erste
Thu
11.08.2016
ZDF
Sun
21.08.2016
ZDF / Closing
ceremony free of
advertising
Fri
12.08.2016
Das Erste
Sat
13.08.2016
ZDF
17 programming days in total
9 x Das Erste / 7 relevant for advertising
8 x ZDF / 6 relevant for advertising
7
7 | 12.11.2015
Olympic Games Rio 2016
An Olympic advertising day on ZDF (classic advertising breaks)
Exemplary Setting
Time
Olympia live
from 2.05
pm
Shooting, Swimming, Basketball,
Judo, Rowing
High diving, Archery, Judo,
Weightlifting, Basketball
Hockey, Tennis, Weightlifting,
Basketball
Shooting, , Water Polo, Fencing,
Canoe, Handball, Hockey
Code
1‘‘- gross
20‘‘- gross
2.55 pm
22 81 14 90
500 €
10,000 €
4 pm
22 83 16 91
625 €
12,500 €
5.30 pm
22 85 17 92
750 €
15,000 €
6.30 pm
22 87 18 93
1,000 €
20,000 €
6.55 pm
22 88 18 94
1,100 €
22,000 €
7.20 pm
22 89 19 95
1,200 €
24,000 €
7.50 pm
22 90 19 96
1,450 €
29,000 €
6 ‘advertising days’ on ZDF in accordance with the broadcasting / price schedule above:
Tue 9.8., Thu 11.8., Sat 13.8., Mon 15.8., Wed 17.8., Fri 19.8.
8
8 | 12.11.2015
Olympic Games Rio 2016
The Solo Spot Package A
Exemplary Setting
Time
Code
30‘‘- gross
heute Xpress /
Shooting, Swimming, Basketball
2.05 pm
75 80 14 10
13,500 €
heute Xpress /
High diving, Archery, Judo
3.05 pm
75 82 15 11
16,500 €
6 ‘advertising days’ on ZDF in accordance with the broadcasting / price schedule above:
Tue 9.8., Thu 11.8., Sat 13.8., Mon 15.8., Wed 17.8., Fri 19.8.
12 placements à 30 seconds (twice daily)
Total volume: 180,000 €
9
9 | 12.11.2015
Olympic Games Rio 2016
The Solo Spot Package B
Exemplary Setting
Time
Code
30‘‘- gross
heute Xpress /
High diving, Weightlifting, Basketball
5.05 pm
75 84 17 12
19,500 €
Hockey, Tennis,
Weightlifting, Basketball
6 pm
75 86 18 13
27,000 €
6 ‘advertising days’ on ZDF in accordance with the broadcasting / price schedule above:
Tue 9.8., Thu 11.8., Sat 13.8., Mon 15.8., Wed 17.8., Fri 19.8.
12 placements à 30 seconds (twice daily)
Total volume: 279,000 €
10
10 | 12.11.2015
Olympic Games Rio 2016
The Solo Spot Package A & B
Exemplary Setting
Time
Code
30‘‘- gross
heute Xpress /
Shooting, Swimming, Basketball
2.05 pm
75 80 14 10
13,500 €
heute Xpress /
High diving, Archery, Judo
3.05 pm
75 82 15 11
16,500 €
heute Xpress /
High diving, Weightlifting, Basketball
5.05 pm
75 84 17 12
19,500 €
Hockey, Tennis,
Weightlifting, Basketball
6 pm
75 86 18 13
27,000 €
6 ‘advertising days’ on ZDF in accordance with the broadcasting / price schedule above:
Tue 9.8., Thu 11.8., Sat 13.8., Mon 15.8., Wed 17.8., Fri 19.8.
24 placements à 30 seconds (four times daily)
Total volume: 459,000 €
11
11 | 12.11.2015
Olympic Games Rio 2016
Useful information
• No additional fee will be charged for shorter spot
lengths. Prices will be calculated on a linear basis
(price per second multiplied by spot length).
• Your spot will be ‘individually packaged’ by the sportrelevant Mainzelmännchen inserts between the
spots, which gives them a high level of attention and
a unique position.
• Placements within the advertising breaks will be made
in accordance with the ‘fair-share principle’. The
placements will be decided based on the investment
in the setting.
12
12 | 12.11.2015
Olympic Games Rio 2016
Useful information
• IOC TOP Partners and DOSB-Sponsors are
entitled to an exclusive first access right to this
offer for 45 days.
• This deadline ends on 15.01.2016.
• All other market players can make their booking
requests from now on at our planning office in
Mainz (Tel. 06131 / 701 4031) and the
confirmations will follow once the above
deadline has passed.
• This offer is non-binding and bookings will be
processed as received.
13
13 | 12.11.2015
Olympic Games Rio 2016
Useful information
• Bookings made on the basis of this offer are discount
applicable and eligible for rate discounts on the basis
of the total volume.
• Confirmed bookings are fixed bookings.
• The rate discounts for ZDF advertising television are valid
in accordance with the price list from 1.1.2016. Information
on this is also available online at www.zdf-werbung.de.
• All the listed prices are gross prices plus statutory VAT.
14
14 | 12.11.2015
Your Contact Persons
Olympic Games Rio 2016
Heike Fisseler | Planning
Tel
Fax
E-mail
06131 - 70 14031
06131 - 70 12518
[email protected]
Christoph Lüken | Marketing
Tel
Fax
E-mail
06131 - 70 15679
06131 - 70 12518
[email protected]
15
15 | 12.11.2015