chronicle of magnificence

CENTRAL GROUP
CHRONICLE OF
MAGNIFICENCE
page 1
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01 Introduction
02 Becoming Central Group
03 Central Group Achievements
04 Corporate Board Members
05 About Central Group
06 Social Responsibility
07 Central Group’s Competitive Advantage
page 1
page 2
ONE FAMILY’S VISION
with our eyes cast firmly to the future, the Central Group
continues along the path of our founder’s dream.
the group’s early history
introduction
can be traced back to Tiang Chirathivat, a determined
and persevering entrepreneur who was committed to
building a strong foundation for his family’s future.
Tiang first opened a small family-run shop in the old-city
of Bangkok during the early 1950s. Then in 1956
he and his three eldest sons, Samrit, Vanchai, and
Suthiporn Chirathivat, the general merchandise business
with the establishment of the first Central Department
Store in Bangkok’s Wangburapha district. Both father
and son, the group’s founders, They were fully engaged
in running the business, and were also later joined
helped by other members of the family.
The era was one of bustling trade and growth, and the
young entrepreneurs quickly established businesses that
were characterized by many “firsts” in Thailand: the first to
import international cosmetic brands; the first to focus on
impeccable customer services; and the first to implement
innovative marketing communictions.
The family believed that success would come from honesty
and hard work, as well as from the provision of the best
possible services and products for Central’s customers.
Central Group still remains 100%
committed to our founders’ vision.
“our success grew
out of our
determination to
bring
Thailand into the
modern world. We
are committed to
contributing to its
prosperity and
enhancing the quality
of life”
Samrit Chirathivat,
Founder of Central Group.
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WE ARE:
Among Thailand’s five largest business
groups, and one of the most successful conglomerates
in all of Southeast Asia.
central group
becoming
central
group
The Central Family - the Central brand of retail, services
and products has become synonymous with trusted
quality and excellence in Thailand, and continues to
remain at the top of the marketplace.
Central Group consists of a variety of diverse investments
in various corporations, each of which has become
the leader in the retail, property development, brand
management, hospitality, food and beverage industries
and hotels etc. These complementary businesses
continue to strengthen our position in the marketplace,
both domestically and internationally.
A family-held corporation that began life as
a general merchandise store in 1947, and now has
67 years of experience in the retail industry.
One of the largest employers in Thailand,
employing over 70,000 people in various business
sectors ranging from retail to real estate.
An international investor. Central Group
acquired La Rinascente, the Italian-based luxury
department store, and Illum, a famous Danish
department store in 2011 and 2013 respectively.
A multi-national organization. Central Group
operates a number of overseas stores, including in
Vietnam, Indonesia, and Malaysia as well as hotel
properties in the Maldives, Mauritius, and Sri Lanka
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TIMELINE
TODAY’S THAILAND
has become one of the most dynamic and vibrant
economies in the whole Southeast Asian region, with
a large and growing number of sophisticated consumers
and urban dwellers: and in the next decade, Thailand
will play an increasingly important role within the new
ASEAN Economic Community (AEC).
Central Group is a major player in several business
sectors in Thailand, and is contributing to the rapid
growth of the Thai economy. The Group has established
a leadership position in almost all of the business sectors
it has a presence in, namely: retail, shopping malls,
real estate, brand management, hotels and resorts,
as well as food servicing businesses.
1947
1956
1964
1968
1974
1978
1980
1983
1990
1992
1994
1995
2002
2006
2011
2013
2014
2015
2015
Central Trading
Central Department Store,
Wang Burapha
Central Department Store,
Rajaprasong
Central Department Store, Silom
Central Chidlom
Central Restaurant Group
Central Pattana
Central Plaza Ladprao
Central Hotels and Resorts
ZEN Department Store
Central Kad Suan Kaew
Big C Supercenter
Robinson Department Store
Central World
Royal Garuda Emblem
La Rinascente
Illum
Robins, Hanoi and Ho Chi Minh City
Central Department Store Grand
Indonesia, Jakarta
Central Embassy
Central Online
KaDeWe, Oberpollinger and Alsterhaus
page 7
central
group
achievements
page 8
central group
operational
HIGHLIGHTS
central group
Financial
HIGHLIGHTS
2014 Total Sales
2014 Investment
Network
Central Group is among Thailand’s five largest business groups. It has
achieved extraordinary double-digit growth since 2009, during which
many businesses succumbed to the forces of globalization and severe
competition. Because of our diversified portfolio of business operations,
serving all the different consumer segments and lifestyles, and our
emphasis on brand building, the company has gone from strength to
strength, growing from US$ 3.8 billion sales in 2009 to US$ 8.1 billion
in 2014.
Area
Employees
Loyalty Programs
- US$ 8.1 billion
- US$ 0.9 billion
- More than 4,700 locations /
branches
- Approximately 4,528,000 sq.m.
of net saleable area
- Over 70,000 employees
- The 1 Card, with over
4.5 million members
- Spot Card, with over
6 million members
2009-2014 Group Assets (Us$ Mn)
17% CAGR
(2009-2014)
2009-2014 Group Net Sales (Us$ Mn)
9,876
8,787
16% CAGR
(2009-2014)
7,574
6,186
4,792
8,050
4,437
7,548
6,332
4,814
4,120
3,825
2009
2010
2011
2012
2013
2014
2009
2010
2011
2012
2013
2014
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Mission & Vision
Central Group will lead the retail and
service business of Thailand onto the world
stage, while bringing development to
localities and provinces in the countries
expanded to, as well as driving the Thai
economy forward together.
Central Group’s
Executive Committee
Principles
Honesty, Diligence, and Commitment to
Customers
corporate
board
members
Mr. Tos Chirathivat
Executive Chairman
Central Group’s
Board of Directors
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
Mr. Suthichai Chirathivat - Chairman
Mr. Suthikiati Chirathivat - Vice Chairman
Mr. Suthichart Chirathivat - Vice Chairman
Dr. Khunying Suchittra Mongkolkitti - Director
Mr. Sudhisak Chirathivat - Director
Mr. Sudhitham Chirathivat - Director
Ms. Chintana Boonyarat - Director
Ms. Yuwadee Chirathivat - Director
Mr. Kobchai Chirathivat - Director
Mr. Suthilaksh Chirathivat - Director
Mr. Narongrit Chirathivat - Director
Ms. Busaba Chirathivat - Director
Mr. Prin Chirathivat - Director
Mr. Tos Chirathivat - Director
Ms. Supatra Chirathivat - Secretary to CG BOD
Mr. Suthilaksh
Chirathivat
Executive Director
Mr. Narongrit
Chirathivat
Executive Director
Mr. Pichai
Chirathivat
Executive Director
Mr. Prin
Chirathivat
Executive Director
Dr.Suthiphand
Chirathivat
Executive Director
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Tos Chirathivat
My grandfather and father grew
our business with two simple
ideas in mind: deal honestly with
people; and work hard to provide
customers with exceptional
products and services.
These ideas remain at the heart
of our success today, even as we
have grown larger and more
successful over the years.
We are extremely proud to have
been part of Thailand’s economic
and social development over
the 67 years of our history, and
as the Number 1 retail and service
business in Thailand, Central
Group now employs well over
70,000 staff and professionals.
Additionally, the year 2014 is
set to be a significant milestone
for the company as it heralds
the start of what will be the next
chapter of Central Group’s history.
Therefore, in order to drive Central Group to accomplish the goal of
becoming a leading retail and service company at an international level
as envisioned, we have set a clear strategy and direction for the business
as follows:
Branding - Extending on past successes, and being committed to building
the brands to be the number one in customers’ perception in every segment,
by creating “quality” brand experiences in terms of goods and services.
People - Teamwork is the key to a successful business. Therefore, we will
continue to develop a human resources system which will build and support
a dedicated management team that can drive the company’s policies into
competent business practices. When a company wins the hearts, and earns
the dedication, of its employees, it can be truly successful.
Synergy - Business units under Central Group will have synergies and
connections which can mutually enhance the potential of one another. From
now on, the functioning of the Group will be more harmonized in order to
exploit these synergies, and to develop a robust and unified corporate
system which together can cope with future business expansion.
One Group - Promote the importance of collaborating with one another,
and of sharing knowledge and expertise (best practices, lessons learned etc.),
to all the organizations within Central Group in order to develop the potential
of every business unit for sustainable growth.
The long term goal of Central Group is to develop business in parallel with
the development of the country by being a pioneer in creating prosperity in
all the localities and provinces that our business expands to; thus helping
to drive the Thai economy forward.
We look forward to serving you.
Tos Chirathivat
Executive Chairman and CEO
Central Group
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Ms. Yuwadee Chirathivat
Chief Executive Officer
Central Department Store Group
(CDG)
Mr. Pascal Billaud
Chief Executive Officer
Central Food Retail Group (CFG)
Mr. Suthisarn Chirathivat
Chief Executive Officer
Central Hardlines Group (CHG)
Mr. Worawoot Ounjai
Chief Executive Officer
Central Online Group (COL)
about
central
group
Mr. Preecha Ekkunagul
Chief Executive Officer
Central Pattana Group (CPN)
Mr. Edwin Yap Hawson
Chief Executive Officer
Central Marketing Group (CMG)
Mr. Thirayuth Chirathivat
Chief Executive Officer
Central Hospitality International
(CHi)
Mr. Thiradej Chirathivat
Chief Executive Officer
Central Restaurants Group (CRG)
Mr. Philippe Broianigo
Chief Executive Officer
Central Group Vietnam
CENTRAL
DEPARTMENT
STORE GROUP
(CDG)
An extraordinary collection of
department stores
Central Department Store Group
accounts for around 40% of Central
Group’s revenue. The group runs
leading department store brands
both in Thailand and overseas.
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Central Department Store
Thailand’s the no.1
department store brand
Central Department Store leads the Thai retail industry in innovation,
and has garnered considerable international peer recognition, with
numerous coveted awards including the 2003 Global Innovator Award
for Best Housewares Merchandising, Asia-Pacific region, presented
by the U.S. – based International Housewares Association (IHA).
For over six decades, the Central Department Store has been synonymous
with excellence in luxury shopping, and is widely acknowledged as Thailand’s
most trusted and recognized retail brand. Central is a longtime favorite
among affluent Thai shoppers, as well as discerning tourists and expatriates.
With its eighteen branches nationwide, Central is by far the country’s largest
department store chain. The store is planning branch openings in Southeast
Asia, starting with Jakarta, Indonesia in 2014.
Central Department Store’s local and international reputation is the result
of an unwavering commitment to maintaining an expansive merchandise
selection, exciting visual presentation, a modern yet welcoming ambience,
and unparalleled customer services.
In 2006 Central Department Store ranked 175th in Media Portfolio-Asia’s
Top 1000 Brands Report, as well as second spot in the report’s 2007
Best Department Store category. Central Department Store was also
among the recipients of the Reader’s Digest 2008 Trusted Brands
Gold Award, Thailand Department Store category, and placed first in
BrandAge Magazine’s 2008 Thailand’s Most Admired Brand, Top 10
Most Trusted Modern Retail Stores category. In 2008 and 2010 Central
was twice among the top five nominees for the Department Store of
the Year award at the Intercontinental Group of Department Stores
(IGDS) Global Department Store Summit.
www.central.co.th
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CENTRAL EMBASSY
The infinite connections
Creating gigantic phenomenon of
the “new luxury retail” in Thailand,
Central Embassy is the kingdom
of superb luxury shopping lifestyle.
It stated as the first Iconic
Landmark retail to meet all needs
as well as represent sophisticated
lifestyle with beyond excellent
service under the concept “Infinite
Possibilities: All possibilities will
happen here”
The Iconic Retail Landmark is
located on the Wireless Road and
Ploenchit junction with an area of
144,000 Square Meters.The infinityshaped Central Embassy has a
total height of 37 floors and is
longer than 200 meters width. The
building is divided into two parts;
the 8-storey shopping center
(Retail Podium) and the Tower
which is location of Park Hyatt
Hotel (Tower).
Complemented by international
brands and world-known designers,
Central Embassy unveils seven
Façade Brands including Bottega
Veneta, Chanel, Gucci, Hermes,
Miu Miu, Prada, and Ralph Lauren
in Iconic Store in the two-storey
Duplex Façades.
Besides, there are more than 200 luxury brands coming with stores’ latest style
by merging art into all details with the most completed product line such as
A.P.C., BCBG Max Azria, CH Carolina Herrera, Christian Louboutin, CK
Collection, Givenchy, Isabel Marant, Jil Sander, John Varvatos, Maison Martin
Margiela, McQ, Moschino, Mulberry, Paul Smith, Proenza Schouler, Roberto
Cavalli, Saint Laurent, Tom Ford, Versace and watch & jewelry brand like
Anyallerie, Audemars Piguet, Chavana, Chopard, Hublot, Pomellato including
world-renowned famous restaurants and “The Embassy Diplomat Screens” to
bring a new experience of ultra-premium cinema with first-class service.
www.centralembassy.com
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ZEN
Thailand’s no.1 specialty lifestyle megastore
Launched in 1989, ZEN Lifestyle
Trend Megastore quickly became
a shopping sensation that capture
the imagination of both tourists
and locals alike, making it one of
the most iconic landmarks of
downtown Bangkok. In 2006
ZEN was re-launched by Central
Department Store as the edgy
lifestyle concept store. It offers
customers a variety of famous
and cutting-edge brands in every
type of product category, and
presents them in an exciting
atmosphere that appeals to
affluent Thais, expatriates and
tourists who appreciate the latest
fashions, and the creativity that
makes life and style a seamlessly
elegant union. The main store is
spread over 7 floors, covering
over 50,000 square meters of
space. ZENWorld adds another
30,000 square meters of retail
and office space, the sum of
which represents a complete
array of design, fashion and
lifestyle services for the entire
complex to complement the retail
store.
On Level 8 of ZENWorld lies ZEN Gallery, an open space galleria catering
to both local and international art exhibitions as well as product showcasing.
ZENWorld is also highlighted by the ZENSE Shintori, Horizons and Heaven
on Level 17-20. The restaurant offers world-class gourmet meals at affordable
prices, and at the panorama deck guests can enjoy not only great cuisine
and drinks, but also magnificent views of downtown Bangkok.
www.zen.co.th
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Robinson
Thailand’s largest department store brand
with 34 branches nationwide
Robinson Department Store aims to be the most popular store,
with extensive coverage nationwide offering modern products
and services that are compatible with customers’ lifestyles and
needs under the concept of “Robinson...New colors of lives”
With 30 years of commitment, Robinson Department Store has
been responding dynamically to changes in its customers’
lifestyles, offering product differentiations, and promoting
customer-centric marketing with value-for-money quality at
affordable prices. Robinson also initiates new projects such as
the ROBINSON LIFESTYLE CENTER, one of the business models
used to expand mid-range branches to potential provinces.
www.robinson.co.th
As of 2014, Robinson Department Store operated 34 branches
nationwide, including 10 branches in Bangkok and its vicinities,
and 24 branches in other provinces. Robinson launched the
Bangkok flagship store on Rama 9 road in 2011
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SUPERSPORTS
A world of sporting goods
and equipment
Supersports is the flagship brand of Central Group’s sporting goods
retailer. It is the No.1 sporting goods company in Thailand, particularly
in the areas of rackets, golf, and exercise equipment, as well as
for running and soccer. Supersports operates three main business
segments including retail sporting goods, exclusive distribution
networks, and an exclusive licensing business. Supersports stores,
FIT Sports Shop, and Golf Click Shop are the three retail outlets.
The company markets leading brands throughout the country,
including Crocs, K-Swiss, New Balance, Wilson and Skechers, as
well as operates licenses with production rights for the Fila and
Umbro brands.Today there are more than 120 outlets throughout
Thailand as well as neighboring countries.
www.supersports.co.th
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18
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la Rinascente
A world-class luxury store,
the no.1 in italy
“La Rinascente” is the No.1 luxury, and also
the most famous, department store in Italy, as
well as being one of the best department stores
in all of Europe. It has operated for more than
150 years, with eleven stores in the historical
parts of Italy’s major cities, including Milan,
Monza, Padova, Torino, Genova, Firenze, Caglari,
Palermo, Catania and 2 stores in Rome.
La Rinascente offers the broadest selection
of prestigious brands of men’s, women’s and
children’s collections, luxury accessories,
cosmetics, lingerie, houseware, and a selection
of indoor designs. Its flagship store is in Milan,
the world’s fashion capital and one of the main
shopping destinations in Europe. Shoppers
can enjoy top world-class brand names such
as Louis Vuitton, Christian Dior, Fendi, Gucci,
Bottega Veneta, Balenciaga, Valentino, Dolce
& Gabbana, Armani, Zegna, Chloe, Miu Miu,
Marc Jacobs etc.
Moreover, La Rinascente has also created the “Design Supermarket”; a department
retailing a selection of new, trendy, and chic merchandise. The merchandise presentation
is designed in the form of a “Shop in a Shop”, and is cleverly categorized so that
it makes all the products seem new and dazzling. Customers who comes to shop in
the Design Supermarket will feel they have had a thoroughly innovative shopping
experience. It can be safely said that the Design Supermarket is the most alluring
section of La Rinascente.
www.rinascente.it
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Illum
A luxurious scandinavian
department store
Established since 1891, ILLUM has been in the hub of Copenhagen’s
best shopping area for more than 120 years. The department store
of over 20,000 Square Metres is the Danish quintessence of superior
luxury and service. It targets the medium/high-end market and
commodities focalising on fashion, beauty, home and design with about
120 Scandinavianand international brands. The legendary name of
ILLUM can attract over 6 million customers a year.
In 2013, ILLUM was acquired by la Rinascente. It will advance
Central Group’s definition of “a real collection of stores” with its
prominent heritage.
www.illum.dk
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KaDeWe
The Largest Department Store
in Continental Europe
KaDeWe, found in 1907, operates more than
60,000 square metres of selling space on its 8
floors. The store is located in one of Berlin’s most
popular shopping areas in Tauentzienstrasse, and
visited by up to 180,000 customers from around
the world every day. At KaDeWe, customers are
presented with over 380,000 desirable goods. Its
famous ‘Luxury Boulevard’ offers the finest brands
including Chanel, Chloé, Fendi, Gucci, Hermès,
Tod’s, Bvlgari, Chopard, Rolex, and Tiffany&Co.
There are also women’s fashion, men’s fashion,
kids, home, and gourmet departments.
KaDeWe also caters for a wide range of needs with luxurious
beauty rooms and lounges, a wedding and gift service, a hotel
and home service, tailor, hairdressers, buggy rental and a bureau
de change. The Wintergarten on the 7th floor offers an excellent
cuisine together with the most breathtaking view across Berlin.
In 2015, Central Group acquired The KaDeWe Group, which owns
KaDeWe, Oberpollinger, and Alsterhaus, from SIGNA, and has
become the European retail leader.
www.kadewe.de
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Oberpollinger
Alsterhaus
Munich’s Most Prestigious Department Store
Hamburg’s Most Prestigious Department Store
Located on the most popular shopping street in Germany - Neuhauser Strasse,
Oberpollinger was opened in Munich in 1905 by the Emden & Soehne family.
The original store brought true luxury to the city. Oberpollinger has more than 35,000
square metres of selling space on 7 floors. Its varied range of merchandise covers
fashion & style for women, men, kids, as well as home decoration. The ‘Luxury
Boulevard’ on the ground floor presents world-class brands such as Burbery, Dior,
Fendi, Gucci, Miu Miu, Prada, and Salvatore Ferragamo.
Alsterhaus was originally opened by Oscar Tietz in 1897. Then, in 1912, the store
was moved into its present location at the Jungfernstieg, an urban promenade in
Hamburg, in front of the beautiful Lake Binnenalster. Alsterhaus was renovated in
2003 under the management of Karstadt AG. The store of 24,000 square metres
had building work completed in the beauty and accessories departments. Other
departments include men’s fashion, ladies’ fashion, home and design. On the 4th floor
countless renowned food and beverage brands, are presented at ‘Gourmet Boulevard’
Alsterhaus now breathtakingly combines traditional architecture with modern interior
design and provides visitors with a unique shopping experience and top international
luxury designs.
The store has been fully refurbished to reach the premium standard of KaDeWe
Group in 2008. Then, it was awarded with the special price “Store of the Year 2009”
by the German Retail Federation, which described Oberpollinger as “a much-admired
shopping haven, and one of the best and most modern department stores in Europe.”
www.oberpollinger.de
www.alsterhaus.de
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CentRAl
FOOD RetAIl
GROuP (CFG)
A comprehensive group of consumer
goods retailers
Central Food Retail Group offers all
household merchandise in extensive
retail formats to suit all consumer
segments’ needs
Central Food Hall
thailand’s no.1 top-end
supermarket brands
Central Food Hall, Asia’s finest food store, offers the most
extensive and exclusive selection of food from around the
world. Central Food Hall boasts five locations in Thailand’s
favorite destinations: Central Chidlom; CentralWorld
Shopping Complex;Central Festival Pattaya Beach; Central
Festival Phuket; and Central Festival Chiangmai
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tops market
tops daily
thailand’s no.1 top-end supermarket brands
• Tops Market is the international supermarket with choices for every lifestyle.
From premium and exclusive local and imported products, to a wide selection
of deli and baked goods, it is a place to find every daily need. Tops market
serves both local and international tastes at 60 locations, from Bangkok’s
main streets to the major tourist cities in Thailand.
• Tops Daily, mini-supermarket for freshness at your convenience, offers
convenience with fast, reliable, and consistent service without sacrificing
quality and variety. Currently there are 20 Tops Daily stores nationwide.
www.tops.co.th
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Central
Wine Cellar
thailand’s finest
wine shop
Central Wine Cellar presents
an unrivaled selection of over 600
different labels displayed in a 24-hour
temperature-controlled environment.
The “C” climate control sticker on each
bottle will guarantee the optimum
quality of our wines. Central Wine
Cellar standalone branches are
located at Hua Hin, Samui and
Phuket. Customer can also enjoy
supreme quality wine selections
from the Wine & Spirits Department
in every Central Food Hall and Tops
market.
SuperKoom —
SuperKoom Wholesale
thailand’s newest everyday-low-price
modern trade
• SuperKoom, an everyday low price
supermarket, merchandises essential
consumer goods, including produce,
meat, seafood, bakery and a full
grocery offered at a low price, and
also includes bulk and catering packs.
Currently there are 12 locations
in Bangkok and its vicinities.
• SuperKoom Wholesale is a low price
store targeting wholesale customers.
It provides essential consumer goods
in bulk and catering packs.SuperKoom
Wholesale operates 4 locations in
both Bangkok and upcountry.
www.superkoom.com
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FamilyMart
thailand’s no.2 convenient
store chain
FamilyMart, founded in 1981, is one of the most competitive
convenience store franchise chain in the world. Today, there are
over 1,000 FamilyMart stores across Thailand. Its key feature
is the development of exclusive brands including ready-to-eat
food and Japanese snacks. FamilyMart ensures our customer’s
highest satisfaction with friendly services, product standard
and cleanliness.
www.familymart.co.th
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eAtHAI
When at eathai - trusrt us,
you will eat like a thai.
Spanning 5,000 sq.m. and boasting a premium
selection of Thai street stalls, regional delicacies and
rare seasonal produce, Eathai offers an exclusive
and fully immersive experience of Thai food. There
are four sections in Eathai, to ensure that every
type of Thai food taste is catered to. These are:
• Street Food: A showcase for the deliciousness of
Thailand’s rural delicacies.
• Krua 4 Pak: Food gathered from the four regions
of Thailand.
• Talad: The very essence of Thai living and
traditions.
• Issaya Cooking Studio: A cooking school and
Chef’s Table managed by Chef Ian.
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Power Buy
thailand’s largest
electronics retailer
CentRAl
HARDlIneS
GROuP (CHG)
Power Buy is the largest
electronics retail outlet in
Thailand. This is where
customers can browse the
latest gadgets and products,
such as Home Appliances,
LED/LCD/Plasma TV’s,
digital SLR cameras, laptop
computers, Tablets, or the
latest Mobile Phones, in
specially-designed modern
store environments, with
great service and satisfaction
guaranteed.
As an authorized reseller
of Apple Products,Power
Buy has a dedicated Apple
Shop which stocks the latest
Macs, iPhone, iPad, iPod
and other accessories for
all Apple lovers. Power Buy
provides 100% customer
satisfaction-guaranteed
services, including Home
Delivery, Repair Services,
Air Cleaning Services, Price
Guaranteed and Extended
Warranty -3Plus.
Acomplete electronic, construction and
home decoration products provider
Hardlines Group pioneered Thailand’s
home improvement market and
brought specialty stores to an
advanced level.
Power Buy has more than 80 branches in Bangkok and nationwide, and continually
adjusts store formats to fit the constantly changing needs of its customers. The
company has stand-alone stores in different provinces throughout Thailand.
With greater space, these stand-alone Power Buy stores provide customers with
greater choices and extra convenience, and act as distribution centers in different
geographical areas.
www.powerbuy.co.th
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homeWorks
A leading home decorative
and improvement retailer
homeWorks- “Inspire your home idea” - brings
together home improvement and decorative products
to complement customers’ modern lifestyles.
Established in 2001, These specialty store offer a
range of over 50,000 products across an average
sales area of 10,000 square meters.
Among the integrated selections are hardware goods,
home improvement product, interior decoration items,
and home appliances. Major product lines of
homeWorks include bathroom, kitchen, floor
and tiles, lighting and electrical, home improvement
product and tools, furniture and bed, as well as
home decorations. Additional services include
custom layout and design of furniture in bathrooms
and kitchens; home improvement and do-it-yourself
consultation; contractor and installation services;
and sales financing.
homeWorks provides all home improvement needs
in a single convenient and customer-friendly location.
Their seven stores are located both in large shopping
malls and stand-alone stores.
Moving ahead, in the future the new concept of
homeWorks will continue to establish more standalone
stores and position them as a separate entity from
the shopping mall, with an average size of around
10,000 square meters of shopping space. The stores
will also feature products from other business units
under Central Group and other rental shop areas.
www.homeworks.co.th
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Thaiwatsadu
Thailand’s no.1 one-stop shopping retailer
of building supplies and construction
materials
Meeting everyday needs in building and construction
materials, including home furnishing,Thai Watsadu
covers building projects from the ground floor up,
providing more than 100,000 items of high quality
products under one roof. It is operated under the
concept of “Completed Assortment, Low Price,
Good Quality.”
Thai Watsadu provides 4 main product categories,
including:
1. Construction - building material, window and
door materials;
2. Finishing material - hardware, tools, paint,
lighting, electrical, pumps, and plumbing;
3. Finishing decorative - kitchen, bath ware, bath
accessories, and tiles;
4. Home decoration - furniture, mattress, home
décor, home organize, home ware, and kitchen
ware.
At all of Thai Watsadu stores, customers enjoy an
unlimited accumulation of points while paying with
the Thai card, the company’s membership card.
Accumulated points can be redeemed for a cash
coupon, or even to get a special all year round bonus,
and also for credit card payments and financial
installment program services.
As of 2014, Thai Watsadu operates more than 39
branches nationwide.
www.thaiwatsadu.com
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baan & BEYOND
Thailand’s first home décor
department store
As the newest department store for home, baan & BEYOND offers a
wide range of decorative and maintenance products for every household.
The 14,000 square meter stores are arranged in separate zones for
maximum convenience, allowing customers to easily find items that
perfectly match what they are looking for. Customers can also enlist
help in making their dream home a reality through a 3D virtual room
design service as well as advice from home décor stylists. These
offerings are rounded out with exclusive imported products available
only at baan & BEYOND.
www.baanandbeyond.com
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OfficeMate
CENTral
ONliNE GrOup
(COl)
A dynamic entertainment, stationary
and office supplies solution
Central Online Group is the omni
-channel retail leader. The group
offers home entertainment and
stationary shops, bookstores, and
office supplies solution providers
through both in-store and online
formats.
Thailand’s no.1 office
supplies solution provider
OfficeMate PLC operates various channels including more than 50 OfficeMate
stores, and catalogue sales via a contact center and www.officemate.co.th. The
company also developed an e-Tailing system for customers to conveniently order
items from their own offices. The system incorporates the e-catalogue with a number
of Thailand’s leading companies’ procurement formats. Today there are more than 300,000
customer databases. OfficeMate has listed the company’s shares register in the
Stock Exchange of Thailand (SET) with registered capital of THB 320 million and
paid-up capital of THB 320 million.
www.officemate.co.th
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B2S
Central Online
Thailand’s no.1 book,
entertainment
and stationery store
a retail business selling
daily-life and fashion
products through online
channel
B2S is the first specialty store chain of
its kind in Thailand. It has transformed
the traditional department stores’ book
section into a lifestyle category store
where customers can find an extensive
range of local and international books;
stationery for home, office, and school;
and music and movies from around
the world.
Enhancing the store experience are
comfortable seating areas, cozy listening
rooms, and in-store cafés. Children
can enjoy themselves in a Kids’ Corner.
Frequent events and activities catering
to diverse customer interests are regularly
held in the B2S stores.
B2S has 100 stores and magazine corners
throughout Bangkok and upcountry, with
formats matched to different markets
and locations. The brand’s slogan,
“Enjoy your life, Brighten your mind”
sums up B2S’ diverse mix of product
offerings.
www.b2s.co.th
Central Group expands its base to online
channel for customers’ conveniences.
Various reliable products are sold
through online stores, www.central.
co.th and www.robinson.co.th. There
were more than 18 product categories
from fashion, beauty, and healthcare
to kitchenware, electronic appliances,
and gadgets as well as stationary,
books, CD’s, and DVD’s. Central Online
also has consumer goods available
as a convenient alternative for grocery
shopping. Moreover, the company
offers customers with the efficient
next-day-delivery and receives payments
by cash or credit card at the delivery point.
So customers can enjoy shopping online
with our trusted and secured procedures.
www.central.co.th
www.robinson.co.th
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CENTral paTTaNa
GrOup (CpN)
Thailand’s no.1 shopping mall and
real estate developer
Established on 17 June 1980, to develop
and manage large-format and integrated
shopping centers, CPN has been listed on
the Stock Exchange of Thailand (SET)
since 1 March 1995.
The main business is the shopping complex, which generates over 79%of the total revenue.
CPN is Thailand’s leader in the retail property management sector with a net leasable area
(NLA) of over 1.2 million sq.m. under the manag ement of CPN and its subsidiaries. It is
currently managing 24 shopping malls in three different formats, which are;
- CentralWorld: The largest shopping destination in Bangkok.
- CentralPlaza: Thailand’s most favorite shopping mall chain.
- CentralFestival: Lifestyle beachfront shopping complexes. in major tourist destinations.
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Some upcoming major projects include CentralPlaza
Salaya, CentralPlaza Rayong, CentralWestGate,
CentralPlaza Nakhonratchasima, and CentralPlaza i-City
in Shah Alam, Selangor, Malaysia.
Other CPN businesses include office buildings, residential
buildings, hotels, water parks and recreational parks.
At present, CPN runs seven office tower projects on the
premises of CentralPlaza Lardprao, CentralPlaza Pinklao,
CentralPlaza Bangna, CentralWorld (the offices at
CentralWorld), CentralPlaza Chaengwattana, and
CentralPlaza Grand Rama 9. Most of the tenants are leading
businesses, both Thai and international.
Currently, CPN owns two hotels; Centara Hotel Udonthani
with 259 rooms, and the Hilton Pattaya Hotel with 302 rooms,
soaring 34 levels above Central Festival Pattaya Beach,
southeast Asia’s largest beachfront shopping complex.
Apart from guest rooms, each hotel has seminar rooms
and convention center facilities to serve the growth of the
MICE (Meetings, Incentives, Conferences, and Exhibitions)
industry.
www.cpn.co.th
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CENTral
MarkETiNG
GrOup (CMG)
An exceptional expertise in marketing
and brand management
Central Marketing group (CMG) is
a leader in the fields of distributing,
manufacturing, and marketing of
consumer products.
The company is not just firmly established as Thailand’s premier marketer, trend-setter and
distributor of imported and local brands nationwide, but CMG also exports various house
brands to overseas markets such as Malaysia, Singapore, Bahrain, United Arab Emirates,
Cambodia, Myanmar, and Vietnam through its extensive channels. It currently operates
nearly 100 imported and house brands in 6 categories:
- Apparels.
- Beauty and Personal Care.
- Jewelry and Accessories.
- Shoes and Bags.
- Home and Lifestyle.
- Office Supplies.
The consumer brands for which CMG is the sole agent or authorized distributor for
Thailand include (but are not limited to): Ralph Lauren, Roberto Cavalli, McQ, John Varvatos,
Giuseppe Zanotti Design, Furla, Vercase Jeans, Versus, Agnes b., Calvin Klein Jeans,
Scotch & Soda Amsterdam Couture, French Connection, United Colors of Benetton, Mango,
Topshop, Topman, Miss Selfridge, Dorothy Perkins, Clarins, Elizabeth Arden, Laura Mercier,
Jurlique, Casio, Guess Watches, Samsonite, etc.
CMG has also introduced the Siwilai Store, a luxury multi-brand space located on the
fifth floor at Central Embassy. The store sells limited edition designs that cannot be found
anywhere else in the world.
www.cmg.co.th
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CENTral
HOSpiTaliTY
iNTErNaTiONal
(CHi)
A leading Thai hotel chain
Since its first establishment at Ladprao
junction in 1983, Centara Hotels & Resorts
has revamped Bangkok’s northern
vicinity – a desolated area – into one of
the city’s busiest commercial districts.
The hotel developed into the base of
a network of the finest and exclusive
properties in Thailand. The group’s
proactive vision in creating the Ladprao
property laid the foundations for its
expansion throughout Thailand and
paved the path for its strategic growth
overseas.
Centara Hotels & Resorts is now the leading
hotel operator in the Kingdom. Our success
through the years have enabled us to expand
our properties beyond Thailand, including
China, Indonesia, Maldives, Mauritius, Oman,
Qatar, Sri Lanka, Turkey and Vietnam. The various
brands within the Centara family ensure that
all guests will find the hotel or resort that meets
their needs. Our seven hotel brands are:
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Centara Grand Hotels & Resorts
Five-star hotels and resorts set in prime cities
and beachfront sceneries, offering outstanding
facilities and service.
Centara Grand Residence & Suites
Luxurious apartments and townhouses in prime
locations.
Centara Hotels & Resorts
Spacious four-star properties within premium
city-centres and beaches.
Centara Residence & Suites
Serviced residences at convenient sites to
attract corporate and long-stay leisure guests.
Centara Boutique Collection
Distinctive properties designed to an intimate
scale, imparting a residential quality.
Centra Hotels & Resorts
Affordable hotels and resorts featuring quality
services.
Cosi Hotels
Economy hotels for the smart-minded traveller.
Centara operates 30 branches of Spa Cenvaree, one of Thailand’s
most luxurious and innovative spa brands, together with 7 branches
of the value brand Cense by Spa Cenvaree, which provides core spa
services for busy travellers.
www.centarahotelsresorts.com
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The group has proven itself a successful pioneer in the quick service
restaurant industry and now has more than 700 fast food and restaurant
outlets throughout the country. The location of each particular outlet
was carefully chosen to ensure the best possible match to known
customer needs and expectations based on the profile of each brand.
CENTral
rESTauraNTS
GrOup (CrG)
Thailand’s no. 1 quick service
restaurant operator
Central Restaurants Group was
the pioneer of Western-style fast food
and quick service restaurants (QSRs)
in Thailand with the introduction of
Mister Donut in 1978.
CRG places a high emphasis on research and development in order to
provide customers the best quality products. Today, the group represents
12 well-known local, regional, and international food brands, namely:
Mister Donut, Kentucky, Fried Chicken (KFC), Auntie Anne’s, Chabuton,
Cold Stone Creamery, RYU Shabu Shabu, The Terrace, Yoshinoya, Ootoya,
Tenya and Katsuya.
www.crg.co.th
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robins
CENTral
GrOup
ViETNaM
a vibrant shopping lifestyle
in Vietnam’s dynamic cities
Established in July 2011, Central Group
Vietnam is a member of Central Group.
Central Group Vietnam’s presence spans
numerous industries including electrical,
sporting, fashion, department stores
and hospitality with famous brands like
Robins, Mark & Spencer, SuperSports,
Centara, etc. In early 2015, it made the
landmark announcement of its investment
into electronics retail via the new strategic
partnership with Nguyen Kim Trading Joint
stock Company. Central Group Vietnam is
committed to contributing to Vietnam’s
prosperity and to enhancing the quality
of life of Vietnamese people.
www.robins.vn
Robins Department Store is the first Central Group department store to be opened
in Vietnam. The first store is located at the best location in Hanoi, the modern underground shopping mall of Vincom Mega Mall Royal City. Robins aims to bring
Vietnamese customers a whole new experience of shopping, lifestyle and special
privileges. A second Robins store is located in Ho Chi Minh City at Crescent Mall.
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SuperSports
Vietnam
Marks & Spencer
Vietnam
The most favorite destination for all
sport enthusiasts in Vietnam
Supersports is proud to bring
its best quality products and
exceptional services to Vietnam.
The first Supersports store is
ready to serve Vietnamese sport
enthusiasts in October 2013 at
Vincom Center Ba Trieu, Ha Noi.
SuperSports Vietnam’s exclusive
brands include Crocs, New Balance,
Fila, Umbro, FBT, Pan, D&P and
Young Sport..
http://www.supersportsvietnam.com
Marks & Spencer store locates at the
hottest department store in HCMC,
Vincom Center Dong Khoi with
1,200-square-meter sale floor. At the
new store, customers can find wardrobe staples and trend-led wearable
fashion pieces as well as accessories,
shoes, skincare and toiletry products.
Marks & Spencer has influenced
HCMC fashion retail market and
became one of the favorite lifestyle
shopping hubs of the city.
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Nguyenkim
a leading electronic
appliance retailer in Vietnam
Nguyenkim Shopping Center is the largest electronics shopping store
in Ho Chi Minh City that sells household appliances, refrigerators,
computers, recreational, and telecommunications products from world
famous brands such as Sony, Panasonic, Toshiba, Philips, JVC, Sanyo,
Sharp, Samsung, LG, Electrolux, HP, IBM, etc. Nguyenkim operates
21 shopping centers in 13 cities and provinces around Vietnam
www.nguyenkim.com
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OTHEr BuSiNESS
Big C
Watsons
Big C Supercenter PCL was established by Central Group with the
vision to establish the first modern-trade hypermarket in Thailand
under the name of “Big C Supercenter”. In 1993, Big C launched its
first store on Chaengwattana Road in Bangkok. In 1997, Central Group
entered into a partnership with Casino Group, a leading retail and
distribution organization in France. On its 18th anniversary in 2011, Big
C successfully acquired and integrated Carrefour (Thailand), another
hyper market brand in Thailand, thus leapfrogging the company’s
existing growth potential and increasing the number of Big C stores to
121, with 23,000 employees nationwide.
In 1995, Central Group entered into a joint venture with Watsons,
a leading chain of health and beauty stores and pharmacies operating
across Europe and Asia. The network includes more than 2,200 stores
and over 900 pharmacies in 12 markets, including China (Mainland,
Hong Kong, Taiwan and Macau), Malaysia, Singapore, Thailand,
the Philippines, Korea, Indonesia, Turkey and the Ukraine. Watsons,
was launched in Thailand in 1996 with the first store located at the
Maneeya Center building. Watsons is now the No.1 health and beauty
retailer in Thailand, with over 290 branches.
www.big.co.th
www.watsons.co.th
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Marks & Spencer
Marks & Spencer offers high quality products imported from the U.K., with
something for every lifestyle. Our product range includes women’s and
men’s fashions, accessories, innerwear, beauty, skincare and premium food
items. From the opening of its first franchise in Central Department Store’s
flagship store at Chidlom in 1993, Marks & Spencer has been exceptionally
successful in Thailand. Currently Central Group operates ten stores of the
legendary British high-street brand in Thailand.
www.marksandspencer.com
page 73
“
our success grew out of our determination to bring
Thailand into the modern world. We are committed
to contributing to its prosperity and
enhancing the quality of life
page 74
”
Samrit Chirathivat,
Founder of Central Group.
CarE
a vital tool driving Central Group’s social responsibility
initiative to success.
social
responsibility
commitment
Central Group determines to provide a better quality
of life for Thai society.
awareness
Central Group aims to make society aware of social
responsibility.
rethinking
Central Group always refreshes its social responsibility
projects with new ideas.
encouragement
Central Group encourages all stakeholders to participate
in social responsibility activities, and recognizes and
admires their contributions
Central Group is driven to engage with our local and national communities
through our social responsibility (SR) activities. SR has now become part
of the corporate culture at Central Group. We have established a dedicated
social responsibility team to consistently carry out all programs and activities in
different areas under the “C.A.R.E” approach.
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The four key areas of our social responsibility activities are:
1. Cultural Diversity.
2. Social Equity.
3. Economic Sustainability.
4. Environment Quality.
Central Group has used its more than 67 years of retail
experience to create the “Central Group for Our Community”
Project. This Project aims to inspire people throughout
Thailand to use their individual expertise and knowledge
to help develop their community’s own signature products
as well as indigenous fresh produces. Qualified items will
then be marketed through Central Group’s various retail
channels. Additionally, Central Group will help each
participating community to build a better quality of life, and
eventually to create a more sustainable living environment.
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Format innovator
Central Group is at the forefront when it comes
to developing innovative and diverse retail and
service formats that address prevalent market
opportunities.
◻
central
group’s
competitive
advantage
◻
◻
◻
◻
◻
◻
In 1956 we opened Thailand’s first
department store.
In 1974 we opened Thailand’s first
full-scaled department store, Central
Chidlom.
In 1978 we introduced “Mister Donut”
to Thai consumers as a pioneer of the
quick service restaurant business in
Thailand.
In 1983 we opened Thailand’s first
shopping complex, Central Plaza
Ladprao.
In 1990 we created Thailand’s first
lifestyle megastore with the opening of
ZEN.
In 1994 we opened Thailand’s first
hypermarket.
In 1996 we created Thailand’s first
specialty retailer.
◻
◻
◻
◻
◻
In 2003 we opened FoodLoft,
Thai land’s first upscale cosmopolitan
dining hall with
open-area kitchens.
In 2006 we launched the first CRM
program under Spot the1Card.
In 2009 we opened ZENSE Gourmet
Deck & Lounge Panorama on Level 17
of ZEN World.
In 2010 we created and launched Thai
Watsadu – a new format of one-stop
shop ping for construction materials.
In 2013 we launched two new store
formats: “SuperKoom”, an everyday
low price supermarket, and “SuperKoom
Wholesale” a low price store targeting
wholesale customers.
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Brand Building
It is important to focus on core businesses
and core brands by extending on past
successes, and by being committed to
the building of our brands to be number
one in the perception of consumers and
customers in each segment, creaing
differentiation in brand experience
through “quality” that is excellent in
every aspect in both the goods and the
services of Central Group, and by focusing
on stable growth through world class
quality.
Systems
Modern information technology systems
help Central Group to deliver superior
value to our customers. For example,
our advanced customer relationship
management system provides specific
offers to each individual customer,
and enhances customer shopping and
membership experiences. Our modern
distribution centers are integrated into
an overall state of the art supply chain
management system. In 2013 Central
Group was the first in Thailand’s retail
industry in using voice picking devices
in our Distribution Center to increase
efficiency and accuracy. Moreover, we
are continuously enhancing our
i n f o r mation technology systems to
support our customers.
international reputation
people and
Employees
Central Group’s people offer an ideal
combination of Asian experience and
international expertise. What was originally
a small family-run company has evolved
into a group of highly-experienced
professionals, with senior managers
regularly receiving training aboard in
modern merchandising, marketing and
operational techniques. However,being
a family-run business also has many
pluses, and our many employees are
treated not just as employees but as
family members.Indeed, it is apparent
that many of our employees have had
life long careers with the company.
In 2004
Yuwadee Chirathivat, then Central Department
Storpesident, became the first-ever woman president of the
Intercontinental Group of Department Stores (IGDS).
In 2005
Central Group’s retail business unit won Retail Asia’s
“Best of the Best” Award.
In 2006
Central Food Retail (CFR) was voted 3rd in the ranking
of “The Grocer”, the UK’s leading food magazine.
In 2008
ZEN received the “Euroshop Retail Design Award” during
the European Global Retail Symposium.
In 2010
Central Department Store was nominated to be
among the Top 5 “Department Stores of the Year” in the
2nd Global Department Store Summit, held in New York.
CentralWorld won International Council of Shopping
Center (ICSC)’s “Best of the Best” Award 2010.
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In 2011,
Central Group’s retail business unit won the “Best of Best
Retailer” in the Asia-Pacific Region” Award from Retail Asia.
In 2013
Robinson Department Store was selected by Forbes Asia
Magazine as one of “Asia’s 200 Best Under a BillionUSD”.
Central Festival Pattaya Beach received “Asia Pacific
Property Awards 2011 in Retail Development for Thailand” from
International Property Awards in association with Bloomberg
Television and Google.
Centara Grand Beach Resort & Villas Hua Hin won “Outstanding
Performance : Tourist Accommodation” from the 9th Thailand
Tourism Awards.
In 2014
Sudhitham Chirathivat was presented the Lifetime Achievement
Award from The World Retail Congress Asia Pacific in Singapore.
He, then, also received the Hall of Fame Award as one of
the leading businessmen in World Retail Congress 2014 in
Paris, France
In 2015
Yuwadee Chirathivat was recognized by Forbes as one of the
50 Powerful Businesswomen in Asia
In 2015
CPN and Centara Hotels and Resorts Group were awarded
“Thailand’s Top Corporate Brand 2015” in Real Estate Segment
and in Tourism and Recreation Segment respectively from Master
of Science in Marketing Program at Chulalongkorn Business School,
Chulalongkorn University.
Hilton Pattaya, under the management of CPN, won Hospitality
Design Awards from Hospitality Design Magazine, Broadway,
New York, USA.
In 2012
CPN received SET Awards 2012’s Top Corporate Governance
Report Awards from the Stock Exchange of Thailand and
Finance and Banking Magazine.
Kobchai Chirathivat, former President and CEO of CPN,
won Pacific Entrepreneurship Awards 2012 Thailand from
Enterprise Asia.
Central Food Retail was awarded the “Produce Retailer of
the Year” by Asia Fruit Logistica in recognition of the outstanding
fresh produce.
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Contact us
Central Group
Chidlom Tower 22 Soi Somkid,
Ploenchit Road, Lumpini, Pathumwan,
Bangkok 10330 Thailand
Tel. +66 2254 7007 / Fax. +66 2255 1210
www.centralgroup.com
Central Pattana Group (CPN)
999/9 Rama 1 Rd.,Patumwan, Patumwan,
Bangkok 10330 Thailand
Tel. + 66 2667 5555 / Fax. +66 2264 5575
www.cpn.co.th
Central Department Store Group (CDG)
1027 Chidlom Building, 7th Floor,
Ploenchit Road, Lumpini, Pathumwan,
Bangkok 10330 Thailand
Tel. +66 2793 7777 / Fax. +66 2793 7799
Central Marketing Group (CMG)
3388/25-37, 51-53 and 82-85 Sirinrat Building 8-11,
15 and 23rd Floor Rama 4 Rd., Klong-ton, Klong-toey,
Bangkok 10110 Thailand
Tel. + 66 2229 7000 / Fax. +66 2264 5834
www.cmg.co.th
Central Food Retail Group (CFG)
15-18th Floor, CentralPlaza Chaengwattana
Office Tower 99/9 Moo 2, Bangtalad, Pak Kret,
Nonthaburi 11120 Thailand
Tel. +66 2831 7300 / Fax. +66 2835 3713
Centara Hotels and Resorts Group (CHR)
25th Floor, Centara Grand at CentralWorld,
999/99 Rama 1 Road, Pathumwan,
Bangkok 10330 Thailand
Tel. + 66 2763 1234 / Fax. +66 2769 1235
Central Hardlines Group (CHG)
88/88 Moo 13 Bangkaew, Bangphli,
Samut Prakan 10540 Thailand
Tel. +66 2103 3333 / Fax. +66 2103 3343
Central Restaurants Group (CRG)
5th, 6th, 7th, 8th Floor Central Silom Tower
306 Silom Road, Suriyawongse, Bangrak,
Bangkok 10500 Thailand
Tel. + 66 2635 7930/ Fax. +66 2635 7940
www.crg.co.th
Central Online Group (COL)
24 Soi On-Nuch 66/1 Suangluang,
Bangkok 10250 Thailand
Tel. + 66 2739 5555 / Fax. +66 2763 5555
Central Group Vietnam
3rd Floor Petroland Tower 12 Tan Taro Street,
Tan Phu Ward, District 7, Ho Chi Minh City, Vietnam
Tel. + 84 28 5416 1698 / Fax. + 84 28 5416 1609
www.centralgroup.com