The Analytical Scientist

Analytical Scientist
the
2013
Media
Planner
In business, nothing is more
valuable – or more difficult –
than developing high quality
relationships with customers.
We can help.
www.theanalyticalscientist.com
2
Media Planner
Is your task to attract
and retain the attention
of customers and
potential customers in
analytical science?
Your previous options fragmented the analytical chemistry audience by technique
and location. Now you can reach everyone interested in analytical science in a single,
integrated publication.
• Covers the full range of techniques.
• Is published as a single version worldwide.
• Can be read in print, online, on tablets, and on smartphones.
• Is a publication for analytical scientists, not simply about analytical science.
.
g
n
i
k
n
i
h
t
h
s
e
r
f
It’s
ion for
ew publicat
n
a
is
st
ti
en
ci
S
al
ic
yt
al
n
A
The
audience.
al
ob
gl
a
g
n
hi
ac
re
t,
ec
bj
su
the whole
the
Analytical Scientist
Recording, Scrutinizing, Celebrating
If you are a professional in the analytical sciences: this is your magazine.
4
Media Planner
Multi-Platform
Reach
Print
Written and designed to the highest
standards and printed on quality paper, our
monthly print magazine is available for free
to those who subscribe, and goes out to a
dedicated subscription list of over
21,000 readers.
Online
The Analytical Scientist website acts
as a hub for both our content and our
community. Visitors can access all articles,
engage with multimedia elements and
interact through comments. On demand
webinars and an ever-growing application
note library are also plugged in to the
online hub. Regular electronic
newsletters drive further activity
on the website.
the
Analytical Scientist
Media Planne r
App
The Analytical Scientist iPad edition offers
a rich and engaging multimedia experience
in a stylish, purpose-built app, available for
free on the Apple Newsstand. The ability to
read content offline and download the past
issue archive make it a must-have for
frequent flyers.
Social Media
To reflect changing times, The Analytical
Scientist is building a strong presence on
social media channels. Regular Tweets, status
updates, and posts push content out to a
new audience, but also create a valuable
feedback loop for reader engagement
and trend awareness.
5
6
Media Planner
Utility.
Credibility.
Style.
The Analytical Scientist’s Editorial Vision
Utility: the quality of usefulness.
Credibility: the quality of being trusted.
• Coverage of emerging technology,
• Editorial Advisory Board comprising leading
with informed discussion and extensive use
of infographics.
• Troubleshooting of real lab problems and
case studies illustrating innovative approaches
to improve performance.
• Profiles of the people driving the sector
forward, and what these people think
the future looks like.
• Legislation as it affects the analytical sciences.
• Business perspectives from the many industries
that rely on analytical science.
• Leadership on issues relevant to the field.
• “News you can use” – for example, tips and lists
on training, lab management, career
development, budgeting – that are of practical
value to readers.
• Stories that relate analytical chemistry to real
world events – for example, the Olympics,
oil spills, food scares, biofuels.
the
Analytical Scientist
experts covering the entire field.
• An outstanding editorial team.
• Thought-provoking columnists.
• Interactive community, with regular
engagement through special features.
• A trusted source of information on all aspects
of analytical science.
Style: the quality of imagination.
• Elegant magazine design.
• Outstanding graphics.
• Imaginative website design.
• Polished tablet versions.
• Lively e-newsletters and webcasts
• An active and engaging social media presence.
• User-friendly community site.
In
the
abo ut
ati on
inf orm s of testing.
analytical
limitation
ce List
where
Substan eria
system
ve role.
Banned
crit
i-doping play a more acti
onsistent that meet the
ld
by ant
The Inc
wed by
ces
ntists cou
stained
stan
s
scie
sub
ord
eless allo tion.
rec
Many
blem
neverth
dica
titles and returned.
ing are
pain me dball
gative Pro that doping
is
dop
Ne
le
prizes,
of
semp
sly
secret
The Fal
are usually
and han of
. One exa
doping
meticulou
dly a
WADA major soccer
entist
har
by
cent
Sci
l
As
per
It’s
sion
During , up to 50
Analytica uences, the
ite eva
easures.
it of the
tests inv
counter-m that Lance
rnaments n medication. ctor of
The Rem se harsh conseq
of in
of tou
pai
iver pro al organized tion, recall
dire
the
must del
stripped s, players use yer, deputy
Given
stra
in a
scientist with internation
noted
recently
Ge
an illu
orie
Hans
analytical
orator y,
nce
ng was
nce vict of
purely
lab
a
plia
wn that
stro
Fra
is
ne
kno
com
de
Arm
r
Colog
issions
s well
dal
rigorous The actual role
seven Tou
lt of adm
ed the
rview: “It’ n a bronze me
the his mainly as a resu strong was test
standards. .
recent inte
who wo
3 world
role of
one
but
Arm
words
as Erm
the 200 eived
ers:
the
dre
in
technical ask whether the be strictly
oth
k
in
An
,
lt by
and
m wal
ion
Paris rec ing
should
to gui
Here we
of times
cling Un .” in the 50k mpionship in
scientist lities, that is,
es dur
hundreds ernational Cy
system
letic cha
nica
not
eral tim
analytical
rarely
the Int s able to beat the Anti- ath
to tech
ers sev tell me this is
ositives
of
d
kill
e-p
e
fine
fals
rld
n
t
pos
con
pai
he “wa
you
, we pro
t the Wo
assure tha
ated
(UCI),
k – can
ing tha ADA) has cre
formally think not. Instead cal scientist
the wal
ancing?” clean sport
It’s tell
lyti
ance enh
e ‘The
ency (W
occur. We role for the ana the reasons
perform al doping makes wing pain
to examin
ping Ag
ed
inst
(i)
the Do
Such leg le ideal: by allo ntionally
g group the fight aga
an expand s views on:
cal
nab
s and (ii) cal a workin
nte
ude
of
lyti
lysi
ttai
uni
incl
s
t
ana
ana
una
nes
tha
DA
lyti
out the
of an
n, WA
rt’. The
The ana
ineffective
in spo
with
for carryingof the process.
medicatio
ical task
discussion ping doping
the eth h realistic
objectives uld engage in
t has
nt wit
anti-do
scientis
sho
the clie
case an
scientist
phers” or
providing
on.
nt, in this
omatogra
rent
the clie n or a sports uni
liquid chr
of the cur
organizatio tify three aspects
“hardcore ds.”
elopment
ner
We iden
cessful dev answer a
ir of
“HPLC
s
to the suc
kers, cha
Thanks
LC help
at the
and
Schoenma
By Peter 3 and a professor Institute
technique, ns in science ny
the
ff
of
ma
stio
HPLC201 nce, van‘t Ho sity of
s from
of que
demand s should
myriad
of Scie
iver
rn,
Un
ulty
s,
Fac
In retu tion area
lar Science
society.
ds.
of the
lica
for Molecu , The Netherlan
. One
t app
differen move forward
from
greatly
Amsterdam
LC
ed
advanced
efit
nity
has
help
has ben Multi-c
commu
d of LC
tained
s that
ss
side theollector hof the
ly, the fiel thanks to a sus
wit maNu Plasma II ICP-MS used in the
its area ands from out
Arguab
research. Image
of LC
the years from within
dem
is the
c
bination S),
through
from
h
which
- a Europ
the com (LCwas
al
-M representativ
e of
sition
ogy pus
3. LC
alytic
-) is
ean Pb to the
signal
technol ks. The tran
–LC
HP
the201
a-(high
s tion
ctrometry
nt of an althy
first
of
roots) comp
ultr
spe
indica
me
me
ran
previou
to
of
that she at
jor the was probab
velop
a he
own
in the
the hair tips. Th
ly a elop
rmance
edner. No
elopment e second ma quite difficult
The de es requires
foreig
gy
erfo
dev
olo
h-p
dev
wonder shift
the
hn
hig
,
Floridantu
rfac
iqu
ally
ved
locals
from a whe
rous-su
techn
een tec Here,
ance LC
MS pro
ds in tolifeidentified her…
it was eve at neefailed
perform of columns (po emergence
ll.
ce betw
but
,
pu
based
lan
t
diet in the la
ba
es
century
meet gre environmental
d marke
and
y to What
2013
new typ monoliths), the
life. Corn is more
and es did ncin
systems
g a m
push an air of HPLC mes of
successfull d science analys
you perfor
c
and why? in
particles, and nanofluidic sive two-ch
the
foo Sr, Pb,lf C,
experie
is N,
s
the USA than
re
the co s the three
and tow
science,
hen
O ard
isotop
in
in itse
e analysis.
phy
compre
of microll captu
MS Each
of push ity
We concluded
describe ng that wi
and
omatogra
ent of
science.
th
technology these
vide
eti
the adv al liquid chr point. At
sensitiv isoto pe group s Panaso
es differe
ificant provid
the me
and pro the
ffkee was bo
nt inform
ion
the
on, greater
is sign resoluti
namic
sibilities. ation,
dimens
so the Europ
combi
natori
onstrate ogy push
Sn )alposdata
her
3,
enda for
this dy
e
dem
(M
hig
and probabl
201
e
ag
offered the best
LC
stag
gic
ltiamply
chanc
technol ERformance
.
For a slideshow
of s.HP
e of
several months
the
a strate
mesucces
better mu d the
2013,
nt of LC
YP
befor
LC
ies
“H
me
this
HP
bod
illustrating the analysis
em
more specific
, colleag
my
d by the
rs in
The thir I asked
develop
ue Jason Curtis
about
act reLC
represente . The speake gram have
measu
to we measu
of cultural artifacts, go to
h-Imp
C and N isotop
me
red Sr and
es in her hair. C
as Hig
the pro
LC” the
isotopes showe
theanalyticalscientist.
teeth and bone.
line of
d a shift toward
classified
O
parallel
s heavier relativ
nately
δ13C in the latest
com/issues/0213/401
affectio
ely heavier δ18
hair growth (closes
been
t points
2
to a southern
13 10:1
12/02/20
18
7
Media Planne r
pact
High-Im
y
Liquid
ograph
at
om
Chr
Editorial
Explained
0213 TAS
Issue
Max von Laue “for
his
discovery of the diffraction
of X-rays by crystals”
entist
cal Sci
Analyti
the
1914
18
2.indd
Karl Manne Georg
Siegbahn “for his
discoveries and research
in the field of X-ray
spectroscopy”
How analytical chemistry
contributes to understanding
and preserving our cultural
heritage.
By Marco Leona
0213 TAS Issue
the
Analytical Scientist
0213 TAS Issue 2.indd
Sir Chandrasekhara
Venkata
Raman “for his work
on the
scattering of light
and for the
discovery of the effect
named
after him”
1924
1930
Felix Bloch and
EdwardMills
Purcell “for their
development of
new methods for nuclear
magnetic
precision measuremen
discoveries in connection ts and
therewith"
2.indd 11
22
12/02/2013 10:12
In this opinion section, experts from across the world share a single
strongly-held view or key idea. Submissions are welcome. Articles
should be short, focused, personal and passionate, and may deal
with any aspect of analytical science.
Example: theanalyticalscientist.com/issues/0213/301 or scan below
Features
Feature articles probe and discuss topics in greater depth by
gaining insight from stellar contributors to the field. Features allow
cross-pollination of concepts between academia and industry over
myriad techniques, advancing analytical science as a whole, while
raising awareness of its importance in global society.
Example: theanalyticalscientist.com/issues/0513/401 or scan below
Business
The Business section covers all aspects of the production, buying,
and selling of products and services in the analytical sciences
market. It includes coverage of economic drivers and stimulants;
development and implementation of new tools and technologies;
ea
tur
es
us
B
y V ie w
F
M
In
U
ont
ine
ss
The Profession section is aimed specifically at senior analytical
sciences professionals in industry and academia, and covers
organizational and career issues. It provides a wide range of
world-class leadership development opportunities to help
readers grasp opportunities, maximize effectiveness, and build
skills and expertise.
Example: theanalyticalscientist.com/issues/0413/502 or scan below
Solutions
The Solutions section identifies real issues in industry settings
before exploring solutions from respected application experts.
Extrapolation of solutions beyond the seed problem, where
possible, increases relevance across industry sectors.
Example: theanalyticalscientist.com/issues/0213/502 or scan below
Sitting Down With
Intimate interviews with key opinion leaders and analytical
champions expose the personalities behind successful
corporations, innovative start ups, and respected research
institutions across the globe.
Example: theanalyticalscientist.com/issues/0113/601 or scan below
We welcome suggestions for topics and, upon agreement, contributions
to any editorial section. Please email [email protected].
ro
f ess
io n
ol u
ti o n
s
tti
o
ng D w n W
i
th
pf r
Profession
Si
In My View
trends and emerging opportunities; profiles of leading companies.
Example: theanalyticalscientist.com/issues/0413/501 or scan below
S
The Upfront section reports on research, personalities, policies
and partnerships that are shaping analytical science. We always
welcome information on interesting collaborations, C-level
appointments, or research that has really caught your eye, in a good
or bad way ([email protected]).
Example: theanalyticalscientist.com/issues/0213/201 or scan below
P
Upfront
1952
Lin
resea
chemical
to the elu
8
Media Planner
Audience
At Texere Publishing, we understand that a quality audience database is critical to the success of our advertisers.
To ensure that The Analytical Scientist is received by exactly the right people – decision makers – we have
invested heavily in the development of our audience data and committed ourselves to continued quality.
Our Audience Development Manager has more than 20 years experience in STM publishing and, specifically,
the analytical science sector.
Global digital
circulation
58,750
European print
circulation
21,000
Europe
Geographical
Reach
North And South America
USA 39.93%
Canada 3.66%
South America 3.36%
the
Analytical Scientist
UK and Ireland 10.18%
Germany 8.09%
Spain 4.99%
Italy 4.90%
France 4.62%
Benelux 3.54%
Eastern Europe 3.50%
Scandinavia 3.13%
Switzerland 0.88%
Austria 0.49%
Turkey 0.28%
Portugal 0.27%
Greece 0.25%
Rest Of World
Asia 3.30%
Australasia/indonesia 2.03%
Middle East 1.40%
Africa 1.20%
Media Planne r
Readers have the following job function
Research & Development 31.64%
Analysis 14.80%
Lab Management 13.62%
Quality Control / Assurance, Validation 9.55%
Teaching 5.90%
Corporate Management 5.66%
Technical Services 5.40%
Manufacturing / Processing 4.32%
Engineering, Design 3.09%
Regulatory 3.05%
Marketing / Sales 2.35%
Purchasing 0.62%
Readers work in the following fields
Pharmaceuticals 24.39%
Environmental 15.49%
Agriculture / Food / Beverage 11.93%
Plastics / Polymers / Rubber 8.17%
Life Sciences 8.04%
Energy / Petrolchemicals / Bio Energy 7.84%
Inorganic / Organic Chemicals 7.12%
Applied Materials Research 5.34%
Forensics / Narcotics 5.14%
Instrumentation Design / Development 3.36%
Medical / Biological / Clinical 3.16%
Readers are employed in the following industries
Private Industry 55.21%
University / College 16.81%
Government 9.80%
Other 5.58%
Research Lab / Institute / Foundation 4.53%
Independent Analytical Lab 3.58%
Medical Center 1.53%
Hospital 1.48%
Utility Company 1.48%
9
Readers use
the following
Techniques
HPLC / UHPLC.................73.57%
LC-MS................................48.29%
Gas Chromatography............46.48%
GC-MS ...............................44.95%
UV/VIS ...............................39.65%
Mass Spectrometry
(MALDI-TOF, MS-MS)....38.85%
Ion Chromatography.............38.05%
Solid-Phase Extraction.........36.75%
Infrared
(including FT-IR & NIRS)... 29.99%
ICP, ICP-MS......................22.73%
Size-Exclusion
Chromatography...................22.59%
Fluorescence..........................20.12%
Atomic (Absorption/
Emission/Plasma).................19.03%
Chiral Chromatography........18.52%
Preparative/Process
Chromatography...................18.23%
Thin-Layer
Chromatography...................16.85%
Affinity Chromatography.......15.18%
Capillary Electrophoresis.......15.18%
NMR/MRI/EPR.................14.09%
Low-Pressure
Chromatography...................13.44%
Supercritical-Fluid
Chromatography...................11.98%
Raman.................................11.69%
X-Ray Analysis....................11.69%
Gel Electrophoresis................11.18%
Flash Chromatography..........9.66%
Supercritical-Fluid
Extraction............................9.01%
Capillary
electrochromatography...........7.55%
Field flow fractionation........7.12%
Other LaserSource Techniques..................5.16%
10
Media Planner
2013 Editorial Calendar
Month
Issue
Publication
Lead Features
Bonus Distribution
January
21/01/2013
1. The Tools Behind Genomics
2. The Analytical Entreprenuers
3. SPME Goes Mainstream
SPIE Photonics West Feb 2-7 (San Francisco)
February
18/02/2013
1. The Science of Art
2. Five Frontiers of Food Analysis
Pittcon March 17-21 (Philadelphia)
March
11/03/2013
1. Future Seperations
2. Why We Do What We Do
Pittcon March 17-21 (Philadelphia) / MRS
Spring April 1-5 (San Francisco) / ACS April
7-11 (New Orleans)
08/04/2013
1. Spot On (Dried blood Spot analysis)
2. The Tools of Proteomics
3. Antimicrobial Abuse
SPIE Photonics Europe April / CMC Strategy Forum
May 6-8 (Prague) / ISCC May 12-16 (Palm Springs)
/ 37th Int Symposium on Capillary Chromatography &
10th GCxGC Symposium May 12-16 (Palm Springs)
13/05/2013
1. Non Targeted is the Target
(Full scan mass spectometry)
2. Fail to Prepare, Prepare to Fail (Sample Prep)
3. Pharma's DBS Dilemma
ASMS June 9-13 (Minneapolis) / Forum Labo
June 4-7 (Paris)
HPLC June 16-20 (Amsterdam)
June
10/06/2013
1. Toying With Athletes (Doping in Sport)
2. The Ins and Outs of Breath Analysis
3.Wisdom From Three Gurus of
the Micro and Nano Scale
HPLC June 16-20 (Amsterdam)
9th Annual Conference of the Metabolomics
Society July 1-4 (SECC Glasgow)
July / August
12/08/2013
1. Forensics
2. Work-Life Balance
3. Switching Between Academia and Industry
Microscopy & Microanalysis Aug 4-8 (Michigan)
BMSS Sept 9-11 (Eastbourne, UK)
September
09/09/2013
1. Mutlidimensional Techniques
2. The Analytical Scientist Awards
MASS SPEC (CASSS) / Biotechnica Oct 8-10
(Hannover)
ILMAC Sept 24-27 (Basel)
October
14/10/2013
1. Environmental Analysis
2. Lab Health and Safety
IICS (CASSS)
CE in Biotech & Pharma Industries (CASSS)
Lab Innovations Nov 6-7 (Birmingham)
November
11/11/2013
1. Biological Applications
2. Be a Better Mentor
MRS Fall Dec 1-6 (Boston)
December
09/12/2013
1. Petrochemicals & Plastics
2. Innovations of the Year
April
May
the
Analytical Scientist
Media Planne r
Product
Overview
Magazine in Print, Digital, and Apple iPad formats
The Analytical Scientist is published on multiple platforms to give
our readers the ultimate in flexibility. As an advertiser that means,
for a single price, your Advert or Application Note gains exposure
in all three formats, and also reaches a global audience.
Print Magazine: 21,000 European Readers
Digital and iPad Edition: 58,750 Global Readers
All Application Notes are placed in our online Application
Note Library. A lead generation tool provides access to contact
information of anyone who has viewed your Application Note.
Single Sponsored Application Note e-Alert
Content marketing is fast becoming an important part of
any marketing plan. The Single Sponsored Application Note
e-Alert will allow you to educate the industry with a selection of
application based articles through one dedicated e-Blast. Once our
readers access the Application Notes they can read them online,
download a PDF, or leave comments for the author. As each reader
must register to access Application Notes, their contact details can
be directly passed to you for lead generation.
Weekly e-Newsletter
Distributed to our global readership of 58,750, the e-Newsletter
offers several advertising opportunities, including traditional
banner adverts and content driven profiles. E-Newsletters provide
flexibility to promote your company’s products and services at
anytime throughout the year, with marketing products that include:
Application Notes: similar to Single Sponsored Application
Note e-Alerts, but space is shared with other Application Note
promotions. Once the e-Newsletter has been sent, the Application
Note is placed in the online Application Note Library for regular
views and lead generation throughout the year.
Product, Corporate or Event Profiles: Profiles provide the reader
with a short summary of a product, an event focus, or general
information about your company. Readers can click on links and
be taken directly to your website, increasing your web traffic and
allowing the reader to search your site for further information.
11
Webinar Program
Our three webinar programs offer 4, 6 and 8 week marketing
campaigns that use all products in our portfolio to generate as
many registrations as possible. Our third party webinar partner
removes all stress by managing the technical aspects and offering
rehearsals and coaching before the live event for speakers.
Branding opportunities are also fully supported by the webinar
platform. We provide pre- and post-polling questions, daily
updates on registration details, and the full contact information of
all registrations. The recorded webinar remains on The Analytical
Scientist website indefinitely, providing exposure throughout the
year, with additional promotion available.
Webinar Case Study (March 2013)
Geographical Target: Global
Total Registrations: 1010; Total Attendees: 483
Sponsored Survey Program
Gathering and analysing marketing intelligence provides the
foundation for developing new products, services, and increasing
market share. Market intelligence also plays a fundamental role in
analysing and understanding market trends, assessing competitive
activity, and measuring customer satisfaction. The Analytical
Scientist can help you design and implement research programs
that address specific business needs as well as determine customer
needs, expectations, and perceptions. Such research also helps you
evaluate and analyse the activities of your competitors.
Sponsored Survey Program includes: 10-15 question survey set up in
our bespoke smart logic survey platform; purchase of incentive used in
a prize draw for completed surveys (if requested); dedicated marketing
campaign; full detailed report from survey experts; lead report
Website
The Analytical Scientist website offers an interactive and user
friendly environment that provides all members the opportunity
to comment on articles, request additional information from
authors, subscribe to our full portfolio of products, browse through
our Application Note Library, or download and share interesting
information with colleagues. Each member is provided with a
customisable personal account that, as the site evolves, will allows
users to connect with the entire community.
To maintain a content driven user experience, advertising space
exists at a minimum level; however, skyscraper banners, contentoriented wallpaper advertising, and Application Notes are
available. Our content hub, to be launched in 2014, will provide a
further exciting way to reach your customers.
12
Media Planner
The Analytical Scientist DOLLAR Magazine Rate Card 2013
Magazine (Print + Digital Circulation)
Preferred Positions
Four Color Rates
1x
3x
6x
9x
12x
18x
24x
Outside Back/Cover 4
1,590
Full Page
7,950
7,712
7,473
7,235
6,996
6,758
6,519
Inside Front/Cover 2
1,193
2/3 Page
6,900
6,693
6,486
6,279
6,072
5,865
5,658
Preferred position
795
1/2 Page
6,100
5,917
5,734
5,551
5,368
5,185
5,002
1/3 Page
4,600
4,462
4,324
4,186
4,048
3,910
3,772
1/4 Page
4,000
3,880
3,760
3,640
3,520
3,400
3,280
1/6 Page
3,690
3,570
3,470
3,355
3,240
3,130
3,020
Application Notes (Inside Magazine)
1x
3x
6x
9x
12x
Full Page
4,938
4,789
4,641
4,493
4,345
2x Pages
8,688
8,427
8,166
7,906
7,645
Premium Advertising Options
10,000
1x Full Page advert + 2x Full page Application Notes
11,875
11,950
Cover Tip
11,950
Printed Polybag
POA
Single Sponsored Supplement
POA
For Sterli
and Eur ng
om
planners edia
please
visit the
website
Print Package Deals
1x Full Page advert + 1x Full page Application Note
Bellyband
Magazine - Mechanical Requirements
Ad Sizes
Metric
Imperial
Page Unit
Depth x Width
Depth x Width
Full Page
266mm x 210mm
10.5” x 8.3”
2/3 Page
266mm x 130mm
10.5” x 5.1”
1/2 Horizontal
130mm x 210mm
5.1” x 8.3”
1/2 Vertical
266mm x 100mm
10.5” x 3.9”
1/3 Vertical
266mm x 70mm
10.5” x 2.75”
1/3 Square
130mm x 130mm
5.1” x 5.1”
1/4 Page
130mm x 100mm
5.1” x 3.9”
1/6 Page
130mm x 70mm
5.1” x 2.75”
Full Page
2/3 Page
1/2 Horizontal
1/2 Vertical
1/3 Vertical
1/3 Square
1/4 Page
1/6 Page
Format: All files must be supplied as PDF. Please ensure all fonts are embedded, and that all images used within are CMYK
and at least 300dpi in quality.
Bleed: Please supply with 3mm bleed on all sides.
Live area: All text must be inset at least 5mm on all external edges. On internal edges (i.e. right hand side on a left hand page
advert), we recommend insetting text by at least 10mm, to compensate for any space lost when binding.
the
Analytical Scientist
Media Planne r
The Analytical Scientist DOLLAR Online Rate Card 2013
Website
Run of Site
Targeted
Box
2,050
POA
E-newsletters
Text Adverts
1x
3x
6x
12x
Small Skyscraper
2,250
POA
Product Profile
1,550
1,475
1,425
1,360
Medium Skyscraper
2,500
POA
Application Notes
1,550
1,475
1,425
1,360
Large Skyscraper
3,750
POA
Corporate Profile
1,550
1,475
1,425
1,360
Wallpaper Banner
POA
POA
1,360
Events
1,550
1,475
1,425
Leaderboard
2,500
2,400
2,300
2,200
Skyscraper
2,500
2,400
2,300
2,200
Footer
1,875
1,800
1,725
1,650
Road Block
6,250
6,000
5,750
5,500
Sponsored Survey
Single Sponsored e-Alerts
European
12,500
Application note e-alert
15,000
USA
12,500
Webcast e-alert
15,000
Global
18,750
Collaborated content e-alert
20,000
Custom Survey
POA
Webinars
E-mail list rental
Cost per 1,000
500
Microsites
POA
4 weeks Webcast Promotion
10,000
6 weeks Webcast Promotion
15,000
8 weeks Webcast Promotion
20,000
Online - Mechanical Requirements
1
2
4
3
1. Box 2 . Small Skyscraper
Ad Sizes
Metric
Page Unit
Width x Depth
Box
200 x 200px
Small Skyscraper
200 x 300px
Medium Skyscraper
200 x 600px
Large Skyscraper
200 x 1100px
Wallpaper Banner
Leaderboard
Wide Skyscaper
762 x 90px
160 x 600px
4. Large Skyscraper
3. Medium Skyscraper
Formats and sizes:All ads to be provide as JPG, PNG,
GIF or Flash filetypes, with a maximum size of 45KB.
5. Wallpaper Banner
6. Wallpaper (Left & Right)
13
14
Media Planner
About Us
Richard Gallagher, Editorial Director
Lee Noyes, Publishing Director
Andrew Davies, Chief Executive Officer
Tracey Peers, Chief Operations Officer
[email protected]
“I am a researcher by background, specifically an immunologist.
I have a PhD in cell biology and was Wellcome Trust Lecturer
in Immunology at Trinity College Dublin. Since moving into
publishing, I have held a series of high profile editing positions,
including Senior Editor and Office Head at Science / AAAS and
Chief Biology Editor at Nature. Whilst at Nature I negotiated
the publication of the human genome sequence. I moved to the
USA to be Editor-in-Chief of The Scientist and led it to back-toback awards as Magazine of the Year, presented by the American
Association of Business Publications.”
[email protected]
“I’ve been in publishing for 27 years, with the majority of that time
spent in science. Most recently, I was group publisher in Europe
for Advanstar where I led the team to its best-ever performance.
Previously, I was Publishing Director at the Institution of Engineering
and Technology, Europe’s equivalent of the IEEE. There, in addition
to re-launching the organisation’s principle publications, I developed a
newsstand science magazine for young readers, and web TV channels. I
was Science magazine’s first employee in Europe and served as Associate
Director, responsible for advertising sales.”
the
Analytical Scientist
[email protected]
“I began my publishing career on the sales floor at Trinity Mirror
newspapers. Just a few years later, I joined Advanstar, initially working
within the pharma and medical markets, I found my true calling in the
world of analytical chemistry when I joined LCGC in 2000. Over the
13 years that followed I held roles from senior sales executive through to
associate publisher, and was involved in the inception of successful print
and digital products. As Publishing Director of The Analytical Scientist,
I have the opportunity to work with an outstanding team; together we
have created a portfolio of innovative products that spark discussion,
engage the reader, and generate value for the analytical community.”
[email protected]
“Most recently, I was the Business Development Director at a global
advertising agency, which had offices in the USA, UK and Germany.
Previously, I was an Associate Director of Science / AAAS, and
worked on the launch of the first full-text scientific journal on
the web—Science magazine. I also created the Eppendorf &
Science Prize in Neurobiology. Additionally, I have worked on
the development of websites and subsequent marketing for a
number of key companies in the life sciences, healthcare and
electronics industries.”
“Our Vision is to produce the most useful, valued and successful print and online media
to engage professionals within key scientific, technical and medical (STM) markets.”
Rich Whitworth, Editor
Frank Van Geel, Scientific Director
Tracey Nicholls, Audience Development Manager
b:13, Web Design and Development
[email protected]
“I completed my studies in medical biochemistry at the
University of Leicester, UK, in 1998. To cut a long story short, I
escaped to Tokyo to spend five years working for the largest English
language publisher in Japan. Carving out a career in Tokyo changed
my outlook forever – when seeing life through such a kaleidoscopic
lens, it's hard not to get truly caught up in the moment. On returning
to the UK, after a few false starts with grey, corporate publishers,
I was invited into the colourful folds of Texere Publishing,
where I am spearheading the editorial development of The
Analytical Scientist.”
[email protected]
“I have worked in Audience Development for the past 20 years. I spent
the first 16 years of my career working for Advanstar Communications,
where I became Head of the European Circulation Department. I was
responsible for existing and newly launched BPA-audited magazines,
including chromatography, pharma manufacturing, and ophthalmology.
For the past four years I worked for Rapid News Communications
Group, overseeing the company’s circulation. I was instrumental in
acquiring five BPA audits for magazines aimed at additive manufacturing
and 3D printing, plastics and pharma manufacturing.”
[email protected]
“I am the owner of educational website Chromedia. I studied
analytical chemistry (specializing in mass spectrometry) in the
Netherlands and did several years of post-doc work in spectroscopy
with Jim Winefordner at the University of Florida, US. I then
became a science teacher and, later, a publisher in chemistry and
physics related topics. I strongly support the mission; building online
communities is the road to take. We need to strengthen the quality
of analytical chemistry and we need to strengthen our community by
sharing know-how but also by sharing our opinions, vision, and view
of the future.”
“We are a leading web design and development agency based in
Stuttgart, Germany. We currently employ 17 members of staff and
produce a weide range of online content solutions. This includes cutting
edge corporate websites, eCommerce, video production, mobile apps,
SEO and graphic design. We are also leaders in the TYPO3 CMS
interface. Our client list includes the likes of Eppendorf, Hugo Boss,
Siemens, Postbank, Smart Car and many more. We are happy to be
working with Texere Publishing to developing their online content to
be the leaders in their field.”
Texere Publishing Limited, Booths Hall, Booths Park
Chelford Road, Knutsford, Cheshire, WA16 8GS
Tel: +44 (0) 1565 752 883
[email protected]
www.texerepublishing.com