advertisers (2008) - Miami University Libraries Digital Collections

Transcription

Asia Pacific
Market & MediaFact
2009 Edition
Compiled by: Anne Austin,
Nicola Hutcheon
Produced by: David Parry
© 2010 ZenithOptimedia
All rights reserved. This publication is protected by copyright. No part of it may be
reproduced, stored in a retrieval system, or transmitted in any form, or by any means,
electronic, mechanical, photocopying or otherwise, without written permission
from the copyright owners.
ISSN 0968-2171
Every effort has been made in the preparation of this book to ensure accuracy of the contents,
but the publishers and copyright owners cannot accept liability in respect of errors or
omissions. Readers will appreciate that the data is only as up-to-date as printing schedules
will allow and is subject to change.
ZENITHOPTIMEDIA
ZenithOptimedia is one of the world's leading
global media services agencies with 218 offices
in 72 countries.
ZenithOptimedia is committed to delivering to
clients the best possible return on their
advertising investment.
Key clients include AlcatelLucent, Beam Global
Spirits & Wine, British Airways, Darden
Restaurants, Electrolux, General Mills, Giorgio
Armani Parfums, Kingfisher, Mars, Nestlé,
L'Oréal, Puma, Polo Ralph Lauren, Qantas,
Richemont Group, Sanofi-Aventis, Siemens,
Thomson Multimedia, Toyota/Lexus, Verizon,
Whirlpool and Wyeth.
This approach is supported by a unique system
for strategy development and implementation,
The ROI Blueprint. At each stage, proprietary
ZOOM (ZenithOptimedia Optimisation of Media)
tools have been designed to add value and
insight.
The ZenithOptimedia Village enables the widest
range of communications opportunities and
skills to be brought together to ensure the most
powerful connections are made with consumers.
For further information on ZenithOptimedia, please contact:
Steve King
Chief Executive Officer
Tel: +44 20 7961 1046
Fax: +44 20 7961 1042
[email protected]
Tim Jones
Chief Executive Officer – USA
Tel: +1 212 859 5100
Fax: +1 212 727 9495
[email protected]
John Taylor
Director of Client Service - Worldwide
Tel: +44 20 7961 1133
Fax: +44 20 7961 1002
[email protected]
Philip Talbot
Chief Executive Officer – Asia Pacific
Tel: +852 2236 9080
Fax: +852 2250 9388
[email protected]
All our publications are now available online at www.zenithoptimedia.com
CONTENTS
SUMMARY TABLES
COUNTRY DATA
Australia
Page
1
13
China
32
Hong Kong
55
India
75
Indonesia
96
Japan
113
Malaysia
127
New Zealand
155
Pakistan
175
Philippines
192
Singapore
212
South Korea
233
Taiwan
255
Thailand
274
Vietnam
296
GLOSSARY
309
SUMMARY TABLES: EXCHANGE RATES
SUMMARY TABLES
EXCHANGE RATES
1 US$ = …local currency
Country
Currency
2008
2007
% change
Australia
Dollar (A$)
1.19
1.19
0.0
China
Yuan (RMB)
6.95
7.61
-8.7
Hong Kong
Dollar (HK$)
7.79
7.80
-0.2
India
Rupee (R)
43.51
41.35
5.2
Indonesia
Rupiah (R)
9,699.00
9,141.00
6.1
Japan
Yen (¥)
103.36
117.75
-12.2
Malaysia
Ringgit (RM)
3.34
3.44
-3.0
New Zealand
Dollar (NZ$)
1.40
1.36
2.9
Pakistan
Rupee (PKR)
70.41
60.74
15.9
Philippines
Peso (P)
44.48
46.15
-3.6
Singapore
Dollar (S$)
1.42
1.51
-6.1
South Korea
Won (KW)
1,102.05
929.26
18.6
Taiwan
Dollar (NT$)
31.53
32.84
-4.0
Thailand
Baht (Bt)
34.31
34.52
-0.6
Vietnam
Dong
16,302.0
16,105.0
1.2
1
SUMMARY TABLES: ADVERTISING EXPENDITURE
ADVERTISING EXPENDITURE
Advertising as a percentage of Gross Domestic Product
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Australia
1.20
1.22
1.18
1.20
1.05
1.01
1.04
1.08
1.08
1.05
1.08
1.03
China
0.36
0.39
0.42
0.40
0.39
0.43
0.48
0.45
0.46
0.48
0.45
0.44
Hong Kong
1.52
1.65
1.90
0.91
0.97
1.12
1.16
1.38
1.42
1.50
1.53
1.52
India
0.29
0.24
0.24
0.27
0.28
0.28
0.31
0.34
0.35
0.36
0.38
0.39
Indonesia
0.52
0.25
0.31
0.34
0.35
0.44
0.55
0.63
0.60
0.59
0.59
0.56
Japan
0.87
0.84
0.86
0.91
0.91
0.86
0.86
0.88
0.95
0.95
0.94
0.92
Malaysia
0.94
0.77
0.85
0.91
0.91
0.91
0.89
0.96
0.90
0.86
0.88
0.86
New Zealand
1.36
1.33
1.29
1.28
1.19
1.19
1.26
1.32
1.36
1.28
1.25
1.19
Pakistan
0.25
0.21
0.21
0.17
0.15
0.16
0.17
0.17
0.17
0.19
0.26
0.27
Philippines
1.75
1.71
1.76
1.83
1.92
1.96
2.19
2.32
2.63
2.45
2.39
2.36
Singapore
0.90
0.86
0.87
0.94
1.00
1.07
1.09
1.10
0.93
0.88
0.79
0.82
South Korea
0.99
0.75
0.92
1.18
1.08
1.08
1.00
0.93
0.93
0.95
0.95
0.86
Taiwan
0.61
0.70
0.62
0.60
0.66
0.64
0.69
0.54
0.47
0.44
0.41
0.37
Thailand
0.96
0.77
1.03
1.04
1.17
1.24
1.32
1.39
1.35
1.27
1.20
1.09
Vietnam
0.58
0.49
0.47
0.48
0.50
0.49
0.57
0.60
0.48
0.57
0.57
0.50
Asia Pacific *
0.82
0.78
0.80
0.82
0.80
0.78
0.79
0.79
0.80
0.79
0.77
0.73
Note: These figures have not been adjusted to account for different methods of
compilation and are therefore not fully comparable.
* above countries only
2
SUMMARY TABLES: ADVERTISING EXPENDITURE
Distribution of advertising expenditure by medium (% of total)
Total 2008
adspend News(US$m) papers
%
Magazines
TV
Radio Cinema Outdoor Internet
Australia
10,177
33.9
8.5
30.7
8.2
0.8
3.7
14.1
China
18,895
26.1
2.4
38.2
5.2
0.2
13.5
14.4
Hong Kong
3,284
36.6
13.7
33.2
4.9
0.0
8.3
3.3
India
4,914
42.6
5.3
39.8
3.0
0.7
7.0
1.6
Indonesia
2,873
34.7
4.2
52.0
3.4
0.1
5.7
0.0
Japan
44,947
17.8
8.8
41.1
3.3
0.0
13.9
15.0
Malaysia
1,903
52.3
2.5
36.5
4.6
0.4
2.7
1.0
New Zealand
1,578
34.4
11.3
29.3
12.1
0.4
3.4
9.1
401
23.7
5.6
51.4
3.5
4.7
10.6
0.5
Philippines
3,981
5.2
1.3
73.1
17.4
0.0
3.0
0.0
Singapore
1,497
40.4
5.6
34.7
7.2
0.8
10.3
1.0
South Korea
8,000
39.1
4.4
32.6
2.6
0.9
5.4
15.0
Taiwan
1,533
22.9
12.5
37.3
7.9
0.0
7.0
12.4
Thailand
2,886
22.8
6.6
51.6
8.0
4.3
6.5
0.2
Vietnam
462
14.5
7.9
71.7
0.3
0.0
5.5
0.1
107,332
26.6
7.2
40.1
4.9
0.4
11.0
9.8
Pakistan
Asia Pacific *
Note: These figures have not been adjusted to account for different methods of compilation
and are therefore not fully comparable.
3
SUMMARY TABLES: TELEVISION
TELEVISION
Household penetration of TV accessories (%)
Country
Australia
Television
Homes penetration
Percentage of TV homes with
(000s)
%
Colour PVR Satellite Cable
DTT
IPTV
7,587
100
100.0
15.0
-
30.0
54.0
-
420,259
97
97.8
1.3
14.8
55.8
-
-
2,279
98
100.0
-
-
39.8
23.4
41.4
225,534
48
76.5
-
12.0
67.8
-
-
97
90.3
-
9.0
0.4
-
-
Japan
52,878
100
99.4
51.2
-
-
-
-
Malaysia
4,434
98
-
-
37.0
-
-
-
New Zealand
1,615
99
99.0
6.0
-
-
-
-
Pakistan
26,500
48
-
-
-
-
-
-
Philippines^
8,555
89
99.0
0.1
0.1
24.4
-
-
Singapore
1,138
100
99.0
28.0
-
48.0
0.3
8.8
South Korea
16,670
100
100.0
80.8
5.2
77.8
35.1
17.1
Taiwan
7,721
100
100.0
3.1
0.4
85.6
6.6
2.7
Thailand
20,306
98
98.7
-
1.0
2.0
-
-
China
Hong Kong
India
Indonesia
^ urban households
4
SUMMARY TABLES: TELEVISION
Viewing/rates
Country
Average minutes
viewed per day
Adults
Average 30 sec
CPT US$
Adults
Australia
149
20.4
China
179
10.1
Hong Kong
244
30.6
India
147
0.07
Indonesia
35
2.4
Malaysia
205
3.6
New Zealand
189
-
Pakistan
185
0.04
Philippines
216
15.5
Singapore
172
30.1
South Korea
288
25.2
Taiwan
186
8.3
Thailand
-
0.7
Vietnam *
-
30.9
* survey covers only four cities
5
SUMMARY TABLES: NEWSPAPERS/MAGAZINES
NEWSPAPERS/MAGAZINES
Average rates
Country
Newspaper
B/W CPT US$
Adults
Magazine
colour CPT US$
Adults
Australia
29.3
21.6
China
3.0
11.3
Hong Kong
19.1
39.7
India
0.01
4.9
Indonesia
0.02
0.008
Malaysia
4.9
8.0
New Zealand
60.1
17.8
Pakistan
10.5
1.3
Philippines
4.0
28.3
Singapore
13.1
23.6
South Korea
19.0
7.1
Taiwan
25.6
28.4
Thailand
2.4
3.9
Vietnam
2.2
7.5
6
SUMMARY TABLES: RADIO
RADIO
Stations/rates
Country
Number of
commercial radio
stations
Average 30 sec
CPT US$
Adults
Australia
261
8.7
China
257
4.2
6
-
280
0.06
1,022
0.2
Japan
101
-
Malaysia
53
0.5
New Zealand
350
10.3
Pakistan
25
-
Philippines
959
-
Singapore
16
0.8
South Korea
23
1.6
Taiwan
171
2.0
Hong Kong
India
Indonesia
7
SUMMARY TABLES: OUTDOOR
OUTDOOR
Sites
Country
Number of
outdoor sites
Australia
56,800
China
2,996,207
India
38,000*
Malaysia
6,500+
New Zealand
10,700
Pakistan
100,000
Thailand
3,662**
* Mumbai only
** Bangkok only
8
SUMMARY TABLES: CINEMA
CINEMA
Screens/rates
Country
Number of
cinema
screens
Average 60 sec spot
per screen per week US$
Adults
Australia
1,652
363.0
China
4,097
431.7
162
770.2
15,000
26.4
417
98.3
3,359
-
Malaysia
296
106.3
New Zealand
366
350.0
Pakistan
160
-
Philippines
900
-
Singapore
148
-
2,100
907.4
Taiwan
200
380.6
Thailand
580
874.6
Hong Kong
India
Indonesia
Japan
South Korea
9
SUMMARY TABLES: CINEMA
Cinema admissions (mill)
2001
2002
2003
2004
2005
2006
2007
2008
93.0
92.5
90.0
91.5
82.2
83.6
84.7
84.6
-
110.0
117.0
138.0
-
-
-
-
Hong Kong
20.8
19.0
18.0
20.0
20.0
18.6
-
-
India
2,800
3,200
3,420
3,591
4,200
4,500
5,000
-
Indonesia
15.0
17.5
20.0
25.0
25.0
-
-
-
Japan
163.3
160.8
162.3
170.1
160.5
164.6
163.2
160.5
Malaysia
12.4
18.5
20.0
22.9
25.7
27.0
28.0
37.1
New Zealand
16.6
17.8
18.3
17.1
15.4
15.3
-
-
Philippines
80.0
78.0
68.8
63.7
-
-
-
-
Singapore
13.6
14.3
14.6
15.8
15.1
15.5
17.9
19.1
South Korea
89.4
105.1
119.5
135.2
145.5
153.4
151.7
227.7
Taiwan
19.6
19.7
16.8
21.6
-
-
-
-
Thailand
13.6
47.2
32.0
35.8
36.0
36.2
-
-
Asia Pacific*
3,337
3,900
4,117
4,348
4,725
5,014
5,446
529
Australia
China
10
SUMMARY TABLES: INTERNET
INTERNET
Australia
China
Hong Kong
India
Indonesia
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Internet
households (%)
87.4
0.1
42.9
76.0
73.1
79.3
Adult population
with access (%)
78.8
30.8
63.4
0.1
3.8
30.8
78.0
75.0
83.7
73.6
-
11
SUMMARY TABLES: MEDIA REACH
MEDIA REACH
Daily (%)
Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
Pakistan
Singapore
South Korea
Taiwan
Thailand
Newspapers
67
73
38
48
55
48
75
31
44
26
TV
94
95
85
44
87
60
61
87
78
71
96
94
Radio
65
21
41
14
19
68
56
24
36
12
Internet
26
59
1
58
9
54
56
45
48
10
Monthly (%)
Magazines Cinema
83
62
34
4
31
12
3
5
23
8
23
29
28
34
21
3
-
AUSTRALIA: ECONOMIC DATA
AUSTRALIA
ECONOMIC DATA
Main economic indicators 2001-2008
2001
2002
1 US$ = 1.19 A$ at 2008 rate
2003
2004
2005
2006
2007
2008
Gross Domestic Product (A$ billion)
at current prices
% change
at 2008 prices
% change
711.1
6.1
874.8
1.7
759.2
6.8
907.1
3.7
809.6
6.6
941.1
3.7
869.6
933.8 1,002.5 1,084.9 1,181.7
7.4
7.4
7.4
8.2
8.9
987.3 1,032.7 1,071.2 1,132.5 1,181.7
4.9
4.6
3.7
5.7
4.3
Gross Domestic Product per capita (A$ 000s)
at current prices
at 2008 prices
36.7
45.2
38.6
46.2
40.7
47.3
43.2
49.0
45.8
50.6
48.6
51.9
52.0
54.3
56.1
56.1
729.6
828.3
783.4
866.4
841.0
898.6
910.1
950.1
991.4
991.4
Gross Domestic Product (US$ billion)
at current prices
at 2008 prices
596.5
733.9
636.9
761.0
679.2
789.5
Gross Domestic Product per capita (US$ 000s)
at current prices
at 2008 prices
30.8
37.9
32.4
38.7
34.1
39.7
36.2
41.1
38.4
42.5
40.8
43.6
43.7
45.6
47.1
47.1
19.4
19.7
19.9
20.2
20.4
20.6
20.9
21.1
83.7
3.0
86.0
2.8
88.1
2.4
90.4
2.7
93.6
3.5
95.8
2.4
100.0
4.4
1.01
1.04
1.08
1.08
1.05
1.08
1.03
12.3
9.7
7.1
4.3
4.2
0.7
11.3
8.8
3.5
-0.8
Population
Millions
Consumer Price Index
2008=100
% change
81.3
4.4
Ad.spend as a % of GDP
1.05
Advertising Expenditure Growth (%)
at current prices
at 2008 prices
-7.1
-11.0
2.7
-0.3
9.3
6.3
Source: IFS, ZenithOptimedia
13
AUSTRALIA: ADVERTISING EXPENDITURE
Advertising expenditure in A$ million at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
7,061
7,372
8,053
7,483
7,682
8,396
9,429
10,099
10,527
11,720
12,130
Newspapers
3,011
3,074
3,359
3,131
3,046
3,314
3,637
3,790
3,723
4,076
4,117
Magazines
766
796
836
771
789
822
895
978
994
1,034
1,032
TV
2,400
2,454
2,746
2,490
2,659
2,924
3,266
3,376
3,420
3,750
3,729
Radio
557
644
684
695
702
737
842
898
925
984
992
Cinema
53
58
69
64
58
66
74
84
86
93
96
Outdoor
274
311
276
271
261
297
327
354
379
436
454
Internet
35
83
61
167
236
388
620
1,001
1,346
1,710
Advertising expenditure in A$ million at constant 2008 prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
9,616
9,888
10,340
9,206
9,179
9,760
10,705
11,169
11,248
12,234
12,130
Newspapers
4,101
4,123
4,313
3,852
3,640
3,852
4,129
4,191
3,978
4,255
4,117
Magazines
1,043
1,068
1,073
949
943
956
1,016
1,082
1,062
1,079
1,032
TV
3,268
3,292
3,526
3,063
3,177
3,399
3,708
3,734
3,654
3,915
3,729
Radio
759
864
878
855
839
857
956
993
988
1,028
992
Cinema
72
78
89
79
69
77
84
92
91
97
96
Outdoor
373
417
354
333
312
345
371
391
405
456
454
Internet
47
107
75
200
274
440
686
1,070
1,405
1,710
Source: Commercial Economic Advisory Service of Australia, ABVS, KPMG
Notes:
1. After discounts
2. Includes classified
3. Excludes production costs
4. Excludes agency commission
5. Internet includes general (display/national), classified, search and directories
Main advertising restrictions
Tobacco: Banned.
Alcohol: Restricted on free-to-air TV to after 2030.
Pharmaceutical: Prescription-only products can only be advertised in trade titles for
healthcare professionals. Therapeutic goods may not be advertised to the general public.
Children's: No advertising during programmes for pre-school children. During programmes
for primary school children, 5 minutes of advertising can be shown in each 30 minutes.
Advertisements should be clearly presented, not mislead children or put pressure on them to
ask their parents or other people to buy a product or service. There are restrictions on TV
characters endorsing products and how prize giving segments and competitions are shown.
Political: Advertising must state who it is authorised and spoken by. No political ads
allowed in the three days before polling day.
14
AUSTRALIA: POPULATION
POPULATION
Land area (km²)
Capital city
Language
Currency
7,682,300
Canberra
English
Australian Dollar (A$)
Source: CIA Factbook 2009
Population by age
0-14
15-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
2,117
1,540
1,502
1,548
1,466
1,203
1,286
10,662
Female
(000s)
2,009
1,462
1,484
1,566
1,493
1,210
1,546
10,770
Total
(000s)
4,126
3,002
2,986
3,114
2,959
2,413
2,832
21,432
Male
(000s)
1,975
1,693
1,748
1,718
1,538
8,672
Female
(000s)
1,538
1,819
1,764
1,795
1,975
8,891
Total
(000s)
3,513
3,512
3,512
3,513
3,513
17,563
Source: ABS
Adult status
AB
C
D
E
FG
Total
Source: Roy Morgan Research
Definition of adult status
AB = 144+
C = 114-143
D = 94-113
E = 72-93
FG = 0-71
Definition is based on status within three
equally weighted categories (60 points each)
1. Education Level
(12 options)
2. Income
(16 options)
3. Occupation
(12 options)
15
AUSTRALIA: TELEVISION
TELEVISION
Number of households: 7,587,000
Number of television households: 7,587,000 (100%)
Television homes with:
Colour
VCR
DVD
PVR/DVR
Cable (connection) - total
Digital terrestrial television (DTT)
100%
54%
76%
15%
30%
54%
Source: Roy Morgan
No TV licence fee
Average minutes viewed per day per adult: 149
Average pay-TV subscription cost
Average
monthly subscription
(A$)
85
Cable (digital)
Source: Roy Morgan
Main channels
Technical
penetration
Channel
(%)
Non-commercial
ABC
100
Commercial
Seven
69
Nine
69
Ten
69
SBS
100
Daily
hours of
transmission
Ad mins
per
week
24
-
24
24
24
24
1,538
1,538
1,538
840
Source: Adquest ETAM Analyzer, channels
Cost/audience
Channel
Seven
Nine
Ten
SBS
Peak
time
1830-2230
1830-2230
1830-2230
1830-2230
Peak rate
30 sec
(A$)
26,940
26,614
21,857
3,661
Peak adult
audience
(000s)
1,131
1,040
856
227
30 sec peak
adult CPT
(A$)
23.8
25.6
25.5
16.1
Source: BCC RATE ANALYSIS, ETAM ANALYZER
Average CPT (all commercial channels): A$24.3
16
Share of viewing & ad revenue
Channel
Non-commercial
ABC
Commercial
Seven
Nine
Ten
SBS
STV
Share of viewing (%)
2008
Individuals
Adults
Ad revenue
2008
A$ (000s)
13
12
-
23
20
17
4
23
24
21
16
4
22
1,183,598
911,901
833,246
41,701
-
Source: OzTAM / Nielsen
Top ten television programmes (2008)
Programme
Beijing Olympics Opening Ceremony
Australian Open Tennis
AFL Grand Final
Melb Cup Carnival
Aust Open Tennis mens final
Beijing Olympics
State of Origin Football
Beijing Olympics Closing Ceremony
Beijing Olympics
Twenty/20 Australia v India Cricket
Channel
Seven
Seven
Seven
Seven
Seven
Seven
Nine
Seven
Seven
Nine
Source: OzTAM
Top ten television
advertisers (2008)
Advertiser
Wesfarmers
Nestlé/L'Oréal
Reckitt Benckiser
Harvey Holdings
Telstra Corp
Suncorp
Woolworths
Government Commonwealth
Mitsubishi Motors
McDonald's
TV expenditure
A$ (mill)
107.4
67.9
60.5
54.5
53.7
51.9
45.2
43.5
43.0
42.8
Source: Nielsen
17
Adult
TVR
22.4
20.0
19.9
18.4
18.3
17.6
17.0
17.0
16.9
16.7
Top ten television product
categories (2008)
Category
Retail
Motor vehicles
Entertainment/leisure
Food
Insurance
Finance
Pharmaceutical
Communications
Toiletries/cosmetics
Media
TV expenditure
A$ (000s)
927.9
391.2
312.0
262.1
177.9
173.6
157.1
122.5
117.9
117.0
Source: Nielsen
Top ten television
owners/sales houses (2008)
Owner
Seven
Nine
Ten
SBS
Prime
WIN
Sthn X
PRIME WA
WIN TAS
SCTAS
TV revenue
A$ (000s)
1,183.6
911.9
833.2
41.7
270.5
242.4
174.8
27.3
20.4
31.3
Source: Nielsen
18
AUSTRALIA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly
N=National R=Regional
Title
(Sydney) Sunday Telegraph (w,R)
(Melbourne) Sunday Herald Sun (w, R)
(Brisbane) Sunday Mail (w, R)
(Melbourne) Herald-Sun (d, R) Mon-Fri
(Melbourne) Herald-Sun (w, R) Saturday
(Sydney) Sun Herald (w,R) Sun
(Sydney) Daily Telegraph (d,R) Mon-Fri
(Sydney) Sydney Morning Herald Weekend Ed (w,R)
(Perth) The West Australian (w, R) Saturday
(Sydney) Daily Telegraph (w.R) Sat
(Perth) The Sunday Times (w, R)
Brisbane Courier Mail (w, R) Saturday
(National) The Weekend Australian (w,N)
(Adelaide) Sunday Mail (w, R)
(Melbourne) The Age (w, R) Saturday
(Adelaide) The Advertiser (w, R) Saturday
(Melbourne) The Sunday Age (w, R)
Brisbane Courier Mail (d, R) Mon-Fri
(Sydney) Sydney Morning Herald (d,R) Mon-Fri
(Melbourne) The Age (d, R) Mon-Fri
(Perth) The West Australian (d, R) Mon-Fri
(Adelaide) The Advertiser (d, R) Mon-Fri
(National) The Australian (d,N) Mon-Fri
(Sydney) mX (d, R, F) Mon-Fri
(National) Australian Financial Review (w,N) Sat
(Melbourne) mX (d, R, F) Mon-Fri
(National) Australian Financial Review (d,N)
(Hobart) The Mercury (d, R) Saturday
Sunday Tasmanian (w, R)
The Canberra Times (w, R) Saturday
(Hobart) The Mercury (d, R) Mon-Fri
(Brisbane) mX (d, R, F) Mon-Fri
(Canberra) The Sunday Times (w, R)
The Canberra Times (d, R) Mon-Fri
(Darwin) Northern Territory News (w, R) Saturday
(Darwin) Sunday Territorian (w, R)
(Darwin) Northern Territory News (d, R) Mon-Fri
Adult
Full page Adult CPT Full page
Circulation readership B/W
B/W
Colour
(000s)
(000s)
A$
A$
A$
657
1,722
43,249
25.1
56,224
617
1,569
35,764
22.8
46,493
552
1,388
25,712
18.5
33,425
527
1,486
35,378
23.8
45,991
515
1,475
31,654
21.5
41,150
462
1,318
34,075
25.9
44,297
389
1,136
29,813
26.2
38,757
359
1,162
64,160
55.2
83,408
343
895
20,021
22.4
27,028
337
926
25,286
27.3
32,872
321
820
16,473
20.1
23,445
309
876
17,053
19.5
22,169
307
868
65,186
75.1
77,006
306
727
13,840
19.0
17,992
292
963
57,239
59.4
77,273
251
638
12,954
20.3
16,840
225
725
41,666
57.5
56,250
220
656
13,670
20.8
17,771
210
912
51,298
56.2
66,687
207
738
38,351
52.0
51,774
197
573
12,256
21.4
16,545
188
508
9,390
18.5
12,207
136
453
36,663
80.9
43,329
98
105
8,534
81.3
8,534
91
164
13,087
79.8
17,087
89
124
8,295
66.9
8,295
82
265
17,412
65.7
22,912
62
148
5,538
37.4
7,200
59
131
4,631
35.4
6,020
58
155
13,262
85.6
15,241
46
107
4,825
45.1
6,273
43
46
4,232
92.0
4,232
35
93
4,694
50.5
5,867
34
99
10,817
109.3
12,440
33
55
5,436
98.8
7,067
23
40
4,845
121.1
6,298
22
47
4,703
100.1
6,114
Source: Roy Morgan Asteroid (Readership), Audit Bureau of Circulations (Circulation)
Average CPT (B/W): A$34.9
19
AUSTRALIA: NEWSPAPERS
Top ten newspaper
advertisers (2008)
Newspaper expenditure
Advertiser
A$ (mill)
Wesfarmers
90.8
Woolworths
73.7
Harvey Holdings
62.0
Government Victoria
40.4
39.5
Government NSW
39.0
Ray White Real Estate
30.8
Myer
30.6
Telstra Corp
27.9
David Jones
26.4
Source: Nielsen
Top newspaper product
categories (2008)
Category
Retail
Motor vehicles
Real estate
Recruitment
Travel/accommodation
Finance
A$ (mill)
553.1
450.8
418.7
359.1
251.0
240.1
169.6
Source: Nielsen
Top newspaper
owners (2008)
Owner
News Ltd
Fairfax
APN
Source: ZenithOptimedia
20
AUSTRALIA: MAGAZINES
MAGAZINES
Magazines
Title
Australian Women's Weekly
Woman's Day
Better Homes & Gardens
New Idea
Australian Reader's Digest
That's Life
Super Food Ideas
Take 5
TV Week
Cosmopolitan
NW
Who Weekly
Woolworths Good Taste
Cleo
Recipes +
Delicious
Dolly
OK!
Marie Claire
Zoo Weekly
Girlfriend
Australian House & Garden
Gardening Australia
Alpha
Australian Women's Health
Madison
Donna Hay
Top Gear Australia
Famous
Shop Til You Drop
Time
Men's Health
Australian Gourmet Traveller
BBC Australian Good Food
Notebook
Weight Watchers
Australian Home Beautiful
Ralph
Good Health
Adult
Full page Adult CPT
Circulation readership Colour
Colour
(000s)
(000s)
A$
A$
493
2,177
34,995
16.1
407
2,104
28,775
13.7
370
1,737
25,774
14.8
325
1,734
21,900
12.6
325
910
13,600
14.9
302
1,139
12,670
11.1
271
950
16,335
17.2
246
894
10,625
11.9
223
915
12,420
13.6
166
617
18,950
30.7
140
363
12,235
33.7
135
674
13,500
20.0
134
646
13,360
20.7
134
425
16,180
38.1
134
324
6,650
20.5
129
511
12,050
23.6
125
340
12,600
37.1
120
388
8,625
22.2
116
501
17,800
35.5
112
499
12,845
25.7
108
339
10,165
30.0
96
529
12,155
23.0
94
472
7,600
16.1
93
249
9,913
39.8
90
414
10,760
26.0
90
239
14,870
62.2
82
384
10,493
27.3
80
435
10,250
23.6
80
270
7,500
27.8
80
193
10,475
54.3
76
162
13,600
84.0
75
365
10,170
27.9
74
276
10,598
38.4
73
294
8,950
30.4
73
261
9,845
37.7
71
157
7,600
48.4
70
297
8,630
29.1
68
281
9,425
33.5
66
263
9,625
36.6
21
Magazines cont.
Title
Grazia
Smart Investor
InStyle
Australian Family Handyman
Real Living
Burke's Backyard
Wheels
Street Machine
Australian Country Style
Your Garden
FHM
Harper's Bazaar
Vogue Australia
Diabteic Living
Money Magazine
Inside Out
Vogue Living
BRW
Motor
Vogue Entertaining & Travel
Belle
Empire
Rolling Stone
Australian Gourmet Traveller Wine
Inside Sport
GQ
Men's Style Australia
Adult
Full page Adult CPT
Colour
(000s)
(000s)
A$
A$
66
195
10,500
53.8
65
163
10,249
62.9
61
236
11,300
47.9
61
161
7,950
49.4
57
117
6,690
57.2
55
388
9,570
24.7
55
366
7,385
20.2
55
357
6,751
18.9
53
190
7,004
36.9
53
169
3,660
21.7
51
203
11,020
54.3
51
191
10,500
55.0
50
339
11,770
34.7
50
197
7,370
37.4
50
182
9,100
50.0
50
119
8,395
70.5
43
174
9,300
53.4
42
50
15,000
300.0
35
163
6,490
39.8
30
154
8,310
54.0
30
98
7,990
81.5
24
161
3,995
24.8
23
294
5,890
20.0
22
96
6,230
64.9
83
4,000
48.2
64
7,950
124.2
61
7,725
126.6
Source: Roy Morgan Readership Survey July 08 - June 09 + ABC June 09
Average CPT (Colour): A$25.7
22
Top ten magazine
advertisers (2008)
Top ten magazine product
categories (2008)
Magazine expenditure
Advertiser
A$ (000s)
Nestlé/L'Oréal
38,131
Telstra Corp
14,761
Wesfarmers
14,376
Procter & Gamble
11,799
11,387
Harvey Holdings
10,280
SingTel Group
8,277
Woolworths
8,215
Village Roadshow Group
7,336
Unilever
7,060
Category
A$ (000s)
Retail
194,155
100,142
Motor vehicles
77,874
Real estate
74,558
Clothing/accessories
73,369
66,527
59,854
Food
53,374
Appliances home & outdoor
44,674
Communications
39,973
Source: Nielsen
Source: Nielsen
Top ten magazine
Owner
ACP
News Mags
Pacific
Fairfax
West Mags
Time Inc
Universal
Horwitz
Readers Digest
Yaffa
Magazine revenue
A$ (000s)
330,515
258,457
161,903
139,968
37,681
6,249
4,511
3,899
3,263
2,880
Source: Nielsen
23
AUSTRALIA: RADIO
RADIO
Number of commercial radio stations: 261
Source: Commercial Radio Australia
Average daily listening minutes per adult: 75
Source: Commercial Radio Australia
Costs/audiences
Station
National
Mix 102.3 - Adelaide
5MMM - Adelaide
NOVA 91.9 - Adelaide
SAFM - Adelaide
b105 - Brisbane
97.3 FM - Brisbane
4MMM - Brisbane
NOVA106.9 - Brisbane
2day - Sydney
Mix 106.5 - Sydney
2MMM - Sydney
NOVA96.9 - Sydney
Vega - Sydney
WSFM - Sydney
FOX FM - Melbourne
MMM- Melbourne
NOVA- Melbourne
VEGA- Melbourne
GOLD- Melbourne
Mix- Melbourne
3AW- Melbourne
94.5 FM - Perth
NOVA - Perth
96FM - Perth
6PR - Perth
Main regional
MIX 106.3 - Canberra
104.7 - Canberra
Hot Tomato - Gold Coast
Sea FM - Gold Coast
KOFM - Newcastle
NX FM - Newcastle
Peak rate
Peak adult
30 sec peak
(30 sec) audience (18+) adult CPT
(A$)
(000s)
(A$)
Type
Peak
time
music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
0530-0930
0530-0930
0530-0930
0530-0930
0530-0930
0530-0930
0530-0930
0530-0930
0530-0930
0530-0930
0530-0930
0530-0930
0530-0930
0530-0930
0530-0930
0530-0930
0530-0930
0530-0930
0530-0930
0530-0930
0530-0930
0530-0930
0530-0930
0530-0930
0530-0930
277
278
355
288
429
443
481
711
1,066
460
241
1,229
308
704
968
466
953
136
359
271
1,100
661
509
357
340
25
23
17
24
37
37
38
45
78
29
28
70
30
69
89
32
68
31
49
28
187
59
26
36
33
11.1
12.1
20.9
12.0
11.6
12.0
12.7
15.8
13.7
15.9
8.6
17.6
10.3
10.2
10.9
14.6
14.0
4.4
7.3
9.7
5.9
11.2
19.6
9.9
10.3
music
music
music
music
music
music
0530-0930
0530-0930
0530-0930
0530-0930
0530-0930
0530-0930
152
149
140
215
141
141
80
137
137
190
22
23
1.9
1.1
1.0
1.1
6.4
6.1
Source: Nielsen
Average CPT (all commercial stations): A$10.3
24
AUSTRALIA: RADIO
Top ten radio
advertisers (2008)
Top ten radio product
categories (2008)
Radio expenditure
Advertiser
A$ (mill)
Harvey Holdings
12.5
Telstra Corp
9.3
Commonweath Govt
8.3
7 Network
8.1
Victorian Govt
7.6
Clive Peeters
7.3
Wesfarmers
7.1
NSW Govt
6.7
McDonald's
6.4
Advanced Medical Institute
6.1
Radio expenditure
Category
A$ (mill)
Retail
173.6
Motor vehicles
59.9
57.9
Services
42.9
Media
38.2
Finance
26.4
Insurance
23.3
Government
22.2
Real estate
20.2
19.1
Source: Nielsen
Source: Nielsen
Top radio
owners (2008)
Owner
Austereo
DMG
ARN
Fairfax Radio Network
Maquarie Radio
25
AUSTRALIA: OUTDOOR
OUTDOOR
Type, size and cost of sites
Number of
sites
1,350
2,700
29,000
17,750
6,000
Type/size of display
Large Format Billboards
Small Format Billboards
Transit Panels
Street Furniture Panels
Retail Panels
Cost per panel
per month (A$)
12,000+
2000+
1,000
400
400
Source: OMA, Media Suppliers
Top ten outdoor
advertisers (2008)
Advertiser
Telstra
Coca-Cola
Virgin Blue
Victorian Govt
Vodafone
Village Roadshow
Fosters
Government NSW
QLD Government
Qantas
Top ten outdoor product
categories (2008)
Outdoor expenditure
A$ (mill)
23.6
9.2
8.6
8.4
7.8
7.7
7.4
6.6
6.6
6.4
Source: Nielsen
Source: Nielsen
Top outdoor
contractors (2008)
Contractor
APN
EyeCorp
Adshel
oOH
JC Decaux
Outdoor expenditure
Category
A$ (mill)
Motor vehicles
42.9
Travel/accomodation
38.0
Communications
36.8
37.0
Finance
34.4
Retail
29.6
Media
26.2
Alcohol
24.7
Food
24.5
Soft drinks
20.3
Outdoor revenue
A$ (mill)
120
95
95
60
60
Source: Annual Reports, Media Journals
26
AUSTRALIA: CINEMA
CINEMA
Number of cinema screens: 1,652
Source: Val Morgan
Average cost of a 60 sec. spot per screen
per week: A$432
Source: Val Morgan
Average CPT: A$175
Number of screens used in typical
national campaign: 300
Source: Val Morgan
Trend in admissions
2002
2003
2004
2005
2006
2007
2008
Admissions
(mill)
92.5
90.0
91.5
82.2
83.6
84.7
84.6
Gross takings
A$ (mill)
845.0
866.0
907.0
818.0
867.0
895.0
946.0
Source: Val Morgan
Cinema audience profile
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Status
AB Quintile
C Quintile
D Quintile
E Quintile
FG Quintile
%
24.0
19.0
24.0
28.0
%
46.5
53.5
%
29.8
24.5
20.5
15.8
9.4
Source: Roy Morgan, June 2009
27
AUSTRALIA: CINEMA
Top ten films (2008)
Gross takings
A$ (mill)
46.0
37.1
31.7
30.6
29.2
27.0
25.8
23.2
21.8
21.6
Film
The Dark Knight
Australia
Mamma Mia!
Quantum Of Solace
Indiana Jones And The Kingdom Of The Crystal Skull
Sex and the City
Kung Fu Panda
I Am Legend
Madagascar: Escape 2 Africa
Twilight
Source: MPDAA
Top ten cinema
advertisers (2008)
Top ten cinema
product categories (2008)
Cinema expenditure
Advertiser
A$ (000s)
Carlton & United Beverages
2,968
Coca-Cola
2,704
Ford
2,184
Toyota
2,131
Telstra Corp
1,943
Lever Rexona
1,930
Vodafone Communications
1,872
Tourism Australia
1,656
Samuel Smith & Son
1,626
Aust Govt Defence
1,523
Category
Alcohol
Motor vehicles
Soft drinks
Food
Finance
Media
Pharmaceutical
Source: Adex 2009
Source: AdQuest Millennium
Top cinema
owners (2008)
Top cinema
sales houses (2008)
Owner
Greater Union/Event/BC&C
Hoyts
Village
Cinema
screens
448
346
188
Sales house
Val Morgan
Source: Val Morgan 2009
Source: Val Morgan 2009
28
Cinema expenditure
A$ (000s)
12,601
7,093
6,569
5,662
5,145
4,245
2,789
1,742
1,457
1,287
Cinema revenue
A$ (mill)
93.6
AUSTRALIA: INTERNET
INTERNET
Adult internet users: 13,636,000 (78.8%)
Source: Nielsen
Adult internet users with home broadband: 10,821,000 (62.5%)
Source: Roy Morgan
Typical monthly cost of internet access: A$40
Average minutes spent online
Total
Per day
Adults
138
Source: Nielsen 2009 Internet technology report
Cost of display ads
Top ten search keywords
Typical cost per thousand
Type
(A$)
Mrec ROS
15
Streaming Mrec
18
HP OTP take over (1 day)
88,000
Video pre roll
100
Keyword
Australia
Games
Lyrics
Youtube
Myspace
Facebook
Google
eBay
Myspace
Hotmail
Source: Yahoo rate card
Internet user profile
Age
18-24
25-34
35-49
55-64
%
10.3
15.3
25.4
11.9
65+
Sex
Male
Female
Income (A$ per year)
under 19,999
20,000-34,999
35,000-49,999
50,000-74,999
75,000-99,999
above 100,000
7.1
%
50.5
49.5
%
3.6
8.1
10.5
23.1
19.3
34.9
Source: Google insights for Search
Source: Nielsen Netview Dec 08
29
AUSTRALIA: INTERNET
Top ten internet sites (2008)
Site
Google
Ninemsn/MSN
Yahoo!7
eBay
Youtube
Facebook
Microsoft
News Digital Media
Fairfax Digital Media
Wikipedia
Top ten search engines (2008)
Unique visitors
per month
12,411
10,303
7,846
6,733
6,691
6,473
6,239
6,142
5,982
5,967
Search engine
Google
Yahoo
Sensis
Source: Nielsen Netview Dec 08
Top ten internet
advertisers (2008)
Top ten internet product
categories (2008)
Internet expenditure
Advertiser
A$ (000s)
Telstra Corp
2,330
American Express
1,400
Toyota
1,240
SingTel Group
1,170
Weight Watchers
1,060
Citigroup
8,600
ANZ Banking Group
8,400
Suncorp Group
8,400
Nissan
8,100
Westpac Banking Corporation
7,800
Category
A$ (000s)
Finance
8,560
Communications
6,520
Motor vehicles
5,690
3,540
Media
2,580
Retail
2,190
1,970
Services
1,930
Insurance
1,840
Computers
1,770
Source: Nielsen
Source: Nielsen
Top ten internet
owners (2008)
Top ten internet
sales houses (2008)
Owner
Fairfax Digital
Ninemsn
News Digital Media
Sensis
Yahoo!7
Myspace
CBS Interactive
SBS
Facebook
Ebay
Sales house
Fairfax Digital
DrivePM
Ninemsn
News Digital Media
Sensis
Yahoo!7
Adconion Media Group
Fox Interactive
CBS Interactive
Max Interactive
Source: Facilitate
Source: Facilitate
30
AUSTRALIA: MEDIA REACH/OVERALL
MEDIA REACH
% reach by medium (adults)
Conventional television
Newspapers
Magazines
Radio
Outdoor
Cinema
Internet
Daily
94.2
65.4
-
Weekly
79.6
-
Monthly
82.5
50.0
62.0
87.6
OVERALL
Top ten overall
advertisers (2008)
Top ten overall product
categories (2008)
Media expenditure
Advertiser
A$ (mill)
Wesfarmers
225-230
Telstra Corp
160-165
Harvey Holdings
135-140
Woolworths
135-140
Commonwealth Govt
115-120
Nestlé
115-120
NSW Govt
95-100
VIC Govt
95-100
Toyota
80-85
Suncorp Group
80-85
Media expenditure
Category
A$ (mill)
Retail
2,084
Motor vehicles
1,119
771
Finance
606
Real estate
604
525
Recruitment
392
Food
374
Communications
362
Media
319
Source: Nielsen
Source: Nielsen
31
CHINA: ECONOMIC DATA
CHINA
ECONOMIC DATA
1 US$=
6.95
2001
2002
RMB at 2008 rate
2003
2004
2005
2006
2007
2008
Gross Domestic Product (RMB billion)
at current prices
% change
at 2008 prices
% change
10,897.2 12,033.3 13,582.3 15,987.8 18,321.7 21,192.4 25,730.6 30,067.0
10.4
10.4
12.9
17.7
14.6
15.7
21.4
16.9
13,037.1 14,512.4 16,183.3 18,334.4 20,639.3 23,520.0 27,248.7 30,067.0
8.3
11.3
11.5
13.3
12.6
14.0
15.9
10.3
Gross Domestic Product per capita (RMB 000s)
at current prices
at 2008 prices
8.5
10.2
9.4
11.3
10.5
12.5
12.3
14.1
14.0
15.7
16.0
17.8
19.4
20.5
22.5
22.5
2,300.7
2,638.4
2,636.6
2,970.1
3,049.7
3,384.7
3,702.8
3,921.2
4,326.8
4,326.8
at current prices
at 2008 prices
1,568.2
1,876.1
1,731.7
2,088.4
1,954.6
2,328.9
at current prices
at 2008 prices
1.2
1.5
1.3
1.6
1.5
1.8
1.8
2.0
2.0
2.3
2.3
2.6
2.8
3.0
3.2
3.2
1,279.5
1,286.0
1,294.9
1,303.7
1,312.3
1,320.7
1,329.1
1,337.4
82.9
-0.8
83.9
1.2
87.2
3.9
88.8
1.8
90.1
1.5
94.4
4.8
100.0
5.9
0.43
0.48
0.45
0.46
0.48
0.45
0.44
26.0
24.4
11.7
7.5
16.5
14.4
20.2
18.5
14.1
8.8
13.5
7.2
Population
Millions
2008=100
%change
83.6
1.9
Adspend as a % of GDP
0.39
at current prices
at 2008 prices
8.1
6.0
19.9
20.9
32
CHINA: ADVERTISING EXPENDITURE
Advertising expenditure in RMB million
at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
30,771
34,424
39,492
42,393
50,748
63,385
69,924
80,097
94,168
103,227
112,123
Newspapers
10,435
11,233
14,647
15,771
18,848
24,301
23,073
25,605
31,259
32,220
34,267
Magazines
713
892
1,134
1,186
1,520
2,438
2,034
2,487
2,410
2,646
3,102
TV
13,564
15,615
16,891
17,937
23,103
25,504
29,154
35,529
40,402
42,495
50,150
Radio
1,330
1,252
1,574
1,886
2,190
2,557
3,293
3,886
5,719
6,282
6,834
Outdoor Internet
4,729
0
5,432
0
5,246
160
5,613
440
5,087
610
8,585
1,310
12,369
2,340
12,590
4,070
14,377
7,050
19,584
12,220
17,770
18,941
Advertising expenditure in RMB million
at constant 2008 prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
36,590
41,514
48,156
50,718
61,203
75,523
80,187
90,229
104,510
109,317
112,123
Newspapers
12,408
13,547
17,860
18,868
22,731
28,955
26,460
28,844
34,692
34,121
34,267
Magazines
848
1,076
1,383
1,419
1,833
2,905
2,333
2,802
2,675
2,802
3,102
TV
16,129
18,831
20,597
21,459
27,863
30,388
33,433
40,023
44,840
45,002
50,150
Radio
1,582
1,510
1,919
2,256
2,641
3,047
3,777
4,378
6,347
6,653
6,834
Outdoor Internet
5,623
0
6,551
0
6,397
195
6,715
526
6,135
736
10,229
1,561
14,184
2,683
14,183
4,585
15,956
7,824
20,739
12,941
17,770
18,941
Source: SAIC, except internet, which is an agency estimate
Notes:
1) Excludes agency income, which comprises regular commission
and income from programme syndication, sports sponsorship,
event marketing, industry training and other sources.
2) Excludes production costs
3) Excludes classified advertising
4) Before discounts
Tobacco: Banned.
Alcohol: Restrictions on number of adverts per timeslot/issue. No cover page adverts.
Pharmaceutical: Prescription medicines may only be advertised in an official magazine.
Children's: All adverts aimed at children should be suitable for
developing their "moral character".
Political: Use of national symbols banned.
33
CHINA: POPULATION
POPULATION
Land area (km²)
Capital city
Languages
Currency
9,326,410
Beijing
Mandarin, Cantonese, and
numerous other dialects
Yuan (RMB)
Source: CIA Factbook
Population by age
0-14
15-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
125,396
100,835
88,077
124,762
99,607
74,489
61,400
674,566
Female
(000s)
104,692
94,940
90,552
126,653
99,558
72,366
65,334
654,096
Total
(000s)
230,088
195,776
178,629
251,415
199,165
146,856
126,734
1,328,662
Source: China Statistical Yearbook 2009
Adult status
AB
C1
C2
D
E
Total
Male
(000s)
1,517
3,433
7,608
9,046
9,024
30,628
Female
(000s)
798
1,556
4,589
10,498
7,542
24,983
Total
(000s)
2,315
4,989
12,197
19,544
16,566
55,611
Source: CMMS Spring 2009 (30 cities)
AB = government officials, senior skilled professionals, senior managers
C1 = mid-grade skilled professionals, middle managers
C2 = junior skilled professionals, junior managers, entrepreneurs
D = business/service/factory/construction/freelance worker
E = self-employed/other
34
CHINA: TELEVISION
TELEVISION
Number of television households: 407,441,579 (97.0%)
Colour
DVD
Multiset
Digital cable (connection)
Digital satellite dish
97.8%
62.4%
23.3%
55.8%
8.8%
14.8%
Source: CSM 2008 ES Report
No TV licence fee
Source: CSM city group (156 cities)
35
CHINA: TELEVISION
Main channels
Channel
Commercial
CCTV1
CCTV2
CCTV3
CCTV4
CCTV5
CCTV6
CCTV7
CCTV8
CCTV9
CCTV10
CCTV11
CCTV12
CCTV-Music
CCTV-News
CCTV-Youth
Anhui TV Satellite
Beijing TV Satellite
Chongqing TV Satellite
Fujian Southeast TV Satellite
Gansu TV Satellite
Guangdong TV Satellite
Guangxi TV Satellite
Guizhou TV Satellite
Travel Channel
Hebei TV Satellite
Henan TV Satellite
Heilongjiang TV Satellite
Hubei TV Satellite
Hunan TV Satellite
Inner Monggolia TV Satellite
Jiangsu TV Satellite
Jiangxi TV Satellite
Jilin TV Satellite
Liaoning TV Satellite
Shaanxi TV Satellite
Shandong TV Satellite
Dragon TV
Shanxi TV Satellite
Sichuan TV Satellite
Tianjin TV Satellite
Yunnan TV Satellite
Zhejiang TV Satellite
Technical
Daily
penetration
hours of
(%)
transmission
93.0
72.2
57.0
66.8
56.8
56.7
75.4
55.5
40.0
65.0
63.9
54.6
30.7
53.9
65.9
58.6
46.6
44.0
50.0
21.6
45.0
32.8
42.2
17.9
29.9
44.2
22.3
33.8
65.2
25.6
52.6
38.8
20.7
25.8
30.7
64.5
58.7
26.9
59.3
35.4
28.3
63.1
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
Source: CSM Establishment Survey 2008 National Panel
36
Ad mins
per
week
1,308
1,326
974
999
998
1,593
1,704
1,428
980
1,150
1,192
1,229
1,494
599
1,522
1,906
1,339
1,765
2,476
2,834
2,010
2,253
2,737
1,236
2,836
2,919
2,264
2,186
1,371
1,855
2,501
1,048
2,051
1,390
2,768
2,553
1,546
2,662
1,605
1,975
2,428
1,745
CHINA: TELEVISION
Cost/audience
Channel
CCTV1
CCTV2
CCTV3
CCTV4
CCTV5
CCTV6
CCTV7
CCTV8
CCTV9
CCTV10
CCTV11
CCTV12
CCTV-Music
CCTV-News
CCTV-Youth
Anhui Satellite
Beijing Satellite
Chongqing Satellite
Fujian Southeast Satellite
Gansu Satellite
Guangdong Satellite
Guangxi Satellite
Guizhou Satellite
Travel Satellite
Hebei Satellite
Henan Satellite
Heilongjiang Satellite
Hubei Satellite
Hunan Satellite
Inner Monggolia Satellite
Jiangsu Satellite
Jiangxi Satellite
Jilin Satellite
Liaoning Satellite
Shaanxi Satellite
Shandong Satellite
Dragon TV
Shanxi Satellite
Sichuan Satellite
Tianjin Satellite
Yunnan Satellite
Zhejiang Satellite
Peak
time
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
Peak rate
30 sec
RMB (000s)
234,000
74,492
107,854
78,705
160,000
65,000
17,600
131,917
15,800
90,000
28,800
29,133
21,600
82,800
111,150
75,200
42,805
65,775
63,450
24,183
61,533
46,929
49,766
38,525
59,025
63,500
53,267
36,800
108,129
30,000
88,400
65,400
34,683
59,800
51,600
58,050
89,333
40,000
68,000
51,960
55,334
80,880
Peak adult
audience
(000s)
9,662
1,307
2,612
1,587
2,070
1,937
609
2,653
42
719
285
713
67
1,013
732
1,083
456
717
264
84
252
335
405
104
243
654
338
223
1,953
109
1,197
746
182
453
215
938
462
128
875
594
243
712
Average CPT (all commercial channels): RMB 70.3
37
30 sec peak
adult CPT
RMB (000s)
24.2
57.0
41.3
49.6
77.3
33.6
28.9
49.7
376.2
125.2
101.1
40.9
322.4
81.7
151.8
69.4
93.9
91.7
240.3
287.9
244.2
140.1
122.9
370.4
242.9
97.1
157.6
165.0
55.4
275.2
73.9
87.7
190.6
132.0
240.0
61.9
193.4
312.5
77.7
87.5
227.7
113.6
CHINA: TELEVISION
Share of viewing (%) Ad revenue
2008
2008
Individuals Adults RMB (mill)
Channel
Commercial
CCTV1
CCTV2
CCTV3
CCTV4
CCTV5
CCTV6
CCTV7
CCTV8
CCTV9
CCTV10
CCTV11
CCTV12
CCTV-Music
CCTV-News
CCTV-Youth
Anhui Satellite
Beijing Satellite
Chongqing Satellite
Fujian Southeast Satellite
Gansu Satellite
Guangdong Satellite
Guangxi Satellite
Guizhou Satellite
Travel Satellite
Hebei Satellite
Henan Satellite
Hubei Satellite
Hunan Satellite
Inner Monggolia Satellite
Jiangsu Satellite
Jiangxi Satellite
Jilin Satellite
Liaoning Satellite
Shaanxi Satellite
Shandong Satellite
Dragon TV
Shanxi Satellite
Sichuan Satellite
Tianjin Satellite
Yunnan Satellite
Zhejiang Satellite
9.8
2.1
3.4
2.2
3.4
3.3
0.9
3.7
0.1
1.2
0.6
1.1
0.1
1.8
1.8
1.7
0.7
1.1
0.3
0.1
0.4
0.6
0.4
0.1
0.4
0.9
0.5
0.4
3.2
0.2
1.4
1.1
0.4
0.8
0.3
1.3
0.7
0.2
1.4
0.8
0.5
1.1
10.1
2.1
3.5
2.3
3.6
3.4
0.9
3.8
0.1
1.2
0.6
1.2
0.1
1.9
1.1
1.6
0.7
1.1
0.3
0.1
0.4
0.6
0.4
0.2
0.4
0.9
0.5
0.4
3.0
0.2
1.4
1.0
0.4
0.8
0.3
1.4
0.8
0.2
1.4
0.8
0.5
1.1
16,774
4,337
4,776
2,535
8,097
4,040
1,795
6,083
292
2,815
1,403
795
873
2,536
2,253
6,147
1,465
4,428
5,124
2,623
5,792
4,707
4,476
1,255
4,873
6,977
5,899
3,336
7,005
2,917
8,241
2,263
4,149
3,731
5,260
4,748
4,823
3,410
5,400
3,431
4,717
4,464
Source: CSM city group (156 cities); Ad revenue data source: CTR Advertising Monitoring 2008
38
CHINA: TELEVISION
Programme
2008 CCTV Spring Festival Evening Show
Olympics 2008 Opening Ceremony
Olympics 2008 Closing Ceremony
Paralympics 2008 Opening Ceremony
Year after year 2008 Come On
Olympics 2008 - Men's Weightlifting 56kg Final
Olympics 2008 - Women's Volleyball Group A
Olympics 2008 - Women's Volleyball Group Stage
Olympics 2008 - Football Women's Group Stage
Olympics 2008 - Women's Team Table Tennis Final
Channel
CCTV1
CCTV1
CCTV1
CCTV1
CCTV1
CCTV1
CCTV1
CCTV1
CCTV1
CCTV1
Top ten television
advertisers (2008)
TV expenditure
RMB (mill)
29,168
13,255
11,894
7,908
7,835
7,424
6,669
5,556
4,549
4,099
Advertiser
Procter & Gamble
Unilever
Harbin Pharma Group
L'Oréal
Yum Brands
Shanghai Golden Partner Biotech
Zhongdian Communications Technology
Hayao Group Sanchine Pharmacy
Coca-Cola
Hangzhou Wahaha Group
Source: CTR Advertising Monitoring 2008
39
Adult
TVR
30.3
27.5
23.9
14.8
14.3
14.0
13.8
13.4
12.9
12.6
CHINA: TELEVISION
categories (2008)
TV expenditure
RMB (mill)
92,986
69,579
68,297
64,590
41,474
36,328
33,508
28,138
17,397
16,046
Category
Toiletries
Pharmaceuticals
Food
Business & services
Beverages
Post & communication
Personal items
Leisure
Alcohol
Clothing
Top ten television
owners (2008)
TV revenue
RMB (mill)
16,774
8,241
8,097
7,005
6,977
6,147
6,083
5,899
5,792
5,400
Owner
CCTV1
Jiangsu Satellite
CCTV5
Hunan Satellite
Henan Satellite
Anhui Satellite
CCTV8
Guangdong Satellite
Sichuan Satellite
40
CHINA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly N=National R=Regional
Adult
Full page
Adult CPT
Circulation readership
B/W
B/W
Title
(000s)
(000s)
RMB (000s) RMB (000s)
Main national titles
China TV Guide (w, N)
5,600
27,000
Reference News (w, N)
3,450
40,500
Globe Times (w, N)
2,400
29,000
People's Daily (d, N)
2,350
70,000
Yang Cheng Evening News (d, N)
1,840
53,600
Xin Min Evening News (d, N)
1,260
4,026
68,000
16.9
Economic Daily (d, N)
860
35,000
Guangzhou
Guangzhou Daily (d, R)
1,800
3,160
58,800
18.6
Beijing
Beijing Evening News (d, R)
1,200
3,679
54,200
14.7
Bejing Daily (d, R)
450
38,000
Bejing Morning Post (d, R)
420
626
49,000
78.3
Shenzhen
Shenzhen Special Zone Daily (d, R)
650
760
37,700
49.6
Shanghai
Evening Today Newspaper (d, R)
1,260
4,026
68,000
16.9
Jiefang Daily (d, R)
550
68,000
Nanjing
Xinhua Daily (d, R)
550
30,000
Chengdu
Chengdu Business Daily (d, R)
1,200
44,000
Chengdu Evening News (d, R)
300
16,300
Source: Media owners, CMMS 2009 Spring
Average CPT (B/W): RMB 20.6
41
CHINA: NEWSPAPERS
Top ten newspaper
advertisers (2008)
Top ten newspaper product
categories (2008)
Advertiser
RMB (mill)
China Mobile Telecom
1,592.3
Suning Electric Appliance Group
1,277.8
Gome Electrical Appliance
1,234.0
China Telecom Group
490.3
Dongfeng Nissan
338.4
Faw Volkswagen
298.4
General Motors
298.0
Toyota
287.7
Shanghai Volkswagen
284.5
Guangzhou Honda
284.5
Category
RMB (mill)
Miscellaneous
21,292
Real estate/construction
17,095
Business/services
15,444
Automobiles
6,272
3,363
Finance
2,313
Food
2,217
Pharmaceuticals
2,215
Leisure
1,936
Household
1,670
Top ten newspaper
owners (2008)
Newspaper revenue
Owner
RMB (mill)
Guangzhou Daily
2,134.2
Modern Express
1,753.4
Shanghai Morning Post
1,725.0
Beijing Times
1,601.6
Nanfang City Daily
1,326.3
Morning Post
1,271.6
Jinling Evening News
1,254.7
Beijing Evening News
1,227.9
Chengdu Business Daily
1,215.8
Dalian Evening News
1,129.4
42
CHINA: MAGAZINES
MAGAZINES
Magazines
Title
Family
Family (1st half of month)
Family (2nd half of month)
Marriage Family (1st half of month)
Marriage Family (2nd half of month)
AMF (1st half of month)
AMF (2nd half of month)
Modern Family (1st half of month)
Modern Family (2nd half of month)
General
Readers
Bosom Friend
Overseas Digest
South Wind Windows
Beijing Youth Weekly
Globe
New Weekly
World Vision
Business
Securities Market Weekly (Blue)
Cai Jing Magazine
Securities Market Weekly (Orange)
Chief Executive China
Business Week China
Global Entrepreneur
Management
IT Manager World
Harvard Business Review
Global Finance
Fortune (China)
Forbes (China)
China Entrepreneur
Business Knowledge
Inflight
China Airline CAAC
The Wings of China
Gateway
Eastern Air
Southwest Airline
Adult
Full page
Adult CPT
Colour
Colour
(000s)
(000s)
RMB (000s) RMB (000s)
2,000
1,500
1,050
752
480
420
300
200
1,649
204
173
372
155,000
115,000
90,000
66,000
26,000
24,000
50,000
50,000
70
324
139
134
5,019
2,000
850
622
475
430
350
320
5,785
3,873
-
210,000
160,000
55,000
75,000
80,000
85,000
88,000
58,000
36
41
-
382
225
222
195
132
106
198
132
135
200
175
150
171
168
194
-
90,000
145,000
70,000
145,400
163,185
98,000
108,000
106,000
132,900
98,000
186,252
149,500
120,000
98,000
960
-
320
250
220
200
120
-
152,000
158,000
156,800
148,000
59,500
-
43
CHINA: MAGAZINES
Magazines cont.
Title
Auto
Auto Magazine
Car and Driverc
Auto Motor Und Sporta
Auto Fan
Motor Trend
Autonews
Auto Age
Travel
Chinese National Geography
Trends Traveler
Traveller
Traveler
Sports
Modern Sports (Luxury)
Hoop NBA
Soccer Weekly
Football World
New Sports
Sports & Leisure
Healthcare
The Family Doctor (month 1st half)
The Family Doctor (month 2nd half)
Trends Health
Woman's Day
Health & Beauty
Women's interest
City Beauty
Woman Friend (Love)
Woman Friend (Cute)
Hers
Psychologies
25ANS
Hope (Bi-monthly)
Woman Friend (Style)
Entertaiment
World Screen
Shanghai TV Weekly
Vanity Show
Popular Cinema
Beijing TV Weekly
Adult
Full page
Adult CPT
Colour
Colour
(000s)
(000s)
RMB (000s) RMB (000s)
528
351
300
300
272
220
150
-
110,000
110,000
96,000
75,000
100,000
90,000
78,000
-
900
540
450
338
-
182,600
160,000
116,000
70,000
-
440
380
380
200
200
160
-
40,000
60,000
70,000
40,000
40,000
95,000
-
1,800
1,800
868
847
300
355
120,000
120,000
220,000
110,000
120,000
338
1,208
820
800
628
566
480
430
350
-
160,000
95,000
85,000
120,000
144,000
198,000
88,000
70,000
-
600
450
400
40
21
111
-
90,000
38,000
68,000
10,000
42,000
90
-
44
CHINA: MAGAZINES
Magazines cont.
Title
Fashion
Trends Cosmopolitant
Self
RAY-LI Fashion & Beauty
RAY-LI Woman & Vogue
Harper's Bazaar
ELLE
RAY-LI Fashion Pioneer
Marie Claire
L‘Officiel
VOGUE
Shanghai Style
Men's interest
Esquire
For Him Magazine
Mens Health
Mens Uno
Adult
Full page
Adult CPT
Colour
Colour
(000s)
(000s)
RMB (000s) RMB (000s)
1,174
1,000
980
831
800
769
760
630
588
525
500
1,789
-
312,000
193,600
198,000
210,000
240,000
198,000
110,000
216,000
200,000
237,699
80,000
111
-
680
600
531
398
-
225,000
190,000
250,000
105,000
-
Source: Media Owner/CMMS 2009 Spring (30 cities)
Average CPT (Colour): RMB 78.5
45
CHINA: MAGAZINES
Top ten magazine
advertisers (2008)
categories (2008)
Advertiser
RMB (mill)
L'Oréal
955.1
LVMH
663.0
Estée Lauder
364.4
Procter & Gamble
275.2
Swatch
242.8
Chanel
237.5
Switzerland Richemont Group
213.6
Shiseido China Investment Co.
198.0
Daimler-Chrysler
167.4
Toyota
124.3
RMB (mill)
Category
Toiletries
3,384.6
Automobiles
1,845.6
Personal items
1,602.2
Clothing
1,200.7
Computers/office equipment
625.7
Business/services
622.5
Leisure
470.9
444.4
Household
416.6
Miscellaneous
403.0
Top ten magazine
owners (2008)
Owner
Trends Cosmopolitan
Modern Weekly
Elle
Vogue
Ray-Li Fashion
Ray-Li Her Style
Harper's Bazaar
Self
Marie Claire
Wings Of China
Magazine revenue
RMB (mill)
726.2
626.5
610.3
439.7
437.0
429.8
392.3
226.2
225.1
214.3
46
CHINA: RADIO
RADIO
Number of radio households: 403,281,010 (96.0%)
Source: CMMS 2009(Spring) (30 cities)
Costs/audiences
Station
National
CRN1 Voice of China
CRN2 Economic Voice
China Radio International
Main regional
Beijing
Beijing News Radio(FM100.6)
Beijing Literature & Art Radio(FM87.6)
Beijing Communication Radio(FM103.9)
Beijing Sports Radio(FM102.5)
Beijing Captial Life Radio(AM603)
China Radio International FM88.7MHZ
Shanghai
Shanghai News Radio
Shanghai Traffic Radio
Oriental Innervation Pop Music 101 Radio
Oriental Charming Love 103 Radio
Oriental City 792 Radio
Guangzhou
Guangzhou Radio 1 FM96.2
Type
news
economic
news
Peak
time
0659-0900/
1659-1900
0741-0800/
1804-1844
0700-0930/
1700-1930
Peak rate Peak adult 30 sec peak
(30 sec)
audience adult CPT
RMB (000s) (000s) RMB (000s)
9,600
326
29.4
5,200
90
57.8
4,000
58
69.0
news
literature
traffic
sports
music
news
0700-0730
0700-0730
0730-0800
0700-0730
0700-0730
0700-0730
4,000
2,200
9,360
1,800
1,200
3,000
308
258
309
26
32
41
13.0
8.5
30.3
69.2
37.5
73.2
news
traffic
music
music
city
0700-0900
0700-0900
0700-0900
0700-0900
0700-0900
17,200
6,500
6,500
5,500
-
690
264
101
16
69
24.9
24.6
64.4
343.8
-
news
0730-0900/
1130-1300/
1800-1930
0730-0900/
1100-1300/
1700-1900
0800-0900/
1200-1300/
1800-1900
1,220
19
64.2
1,386
153
9.1
1,178
52
22.7
Yangcheng Traffc Radio
traffic
Guangzhou Radio 2 Goden Music FM102.7
music
Source: Media Owners/CMMS 2009 Spring
Average CPT (all commercial stations): RMB 29.1
47
CHINA: RADIO
Top ten radio
advertisers (2008)
categories (2008)
Radio expenditure
Advertiser
RMB (mill)
360.9
Shanghai Volkswagen
175.2
Hangzhou Wahaha
156.8
China Telecom
149.7
Neimenggu Mengniu Dairy Group
108.2
Shanghai General Motors
105.5
General Motors Co.
97.6
China Construction Bank
83.3
SAIC Motor Manufacture
81.7
Shanghai Hengshoutang Medicine
74.9
Radio expenditure
Category
RMB (mill)
Business/services
1,549.9
Automobiles
1,309.7
Finance
950.7
919.0
Leisure
744.3
666.9
Campaign
538.1
Beverages
465.9
Food
424.2
Household
338.9
Top ten radio
owners (2008)
Radio revenue
Owner
RMB (mill)
Beijing Communication Radio
730.0
Jiangsu Radio Traffic Net
601.0
Ors Vitality Fashionable Music
469.1
China National Radio 1
418.3
China National Radio 3
411.4
ORS Charming Fashionable Music
405.4
Shanghai Radio Transportation
373.3
Zhejiang Radio Voice
371.5
Guangdong Radio Transportation
347.8
Hangzhou Radio Traffic Economic
292.5
48
CHINA: OUTDOOR
OUTDOOR
Number of outdoor sites: 2,996,207
Network
Elevator billboard
Bus shelter
Bus body
Single medium
Metro
Railway station
Airport
Number of
sites
973,672
44,095
690,867
513,362
315,953
341,150
39,879
77,229
Cost per panel
per month (RMB)
1,200-6,500
1,100-5,500
1,100-5,500
5,800-35,000
16,500-500,000
5,500-38,500
1,100-23,000
13,000-155,000
Source: China Outdoor Data Corporation (27 Cities in China)
Top ten outdoor
advertisers (2008)
categories (2008)
Outdoor expenditure
Advertiser
RMB (mill)
442.7
China Telecom Group
237.1
Samsung China Investment
218.5
Bank Of China
178.6
Amway China
176.3
Coca-Cola
175.6
Lenovo Group
147.3
Tinghsin International Group
140.5
Yum Brands
139.6
China Citic Group
135.7
Outdoor expenditure
Category
RMB (mill)
3,560.6
Business/services
2,683.1
Finance
1,557.5
Leisure
1,304.6
1,216.6
Automobiles
969.3
Household
928.7
Industrial
799.3
Clothing
743.4
Beverages
646.1
49
CHINA: CINEMA
CINEMA
Source: China Film Group
per week: RMB 3,000
national campaign: 2,500
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Income (RMB/Month)
0-1,499
1,500-2,999
3,000-5,999
6,000-9,999
10,000+ /other
%
46.4
30.4
19.5
3.7
%
52.9
47.1
%
43.2
33.7
19.1
2.3
1.7
Source: CMMS 09 Spring
Top ten cinema
advertisers (2008)
Cinema expenditure
Advertiser
RMB (000s)
Wang laoji
15,026
Net dragon internet games
13,500
MSN
13,441
Nokia
11,334
LG
9,084
Mengniu dairy products
8,312
CMCC
7,688
Coca cola
7,020
BMW
6,434
Apple
6,250
50
CHINA: CINEMA
Revenue
RMB (000s)
312,000
240,000
230,000
220,000
186,000
182,000
178,000
153,000
120,000
112,000
Film
Red Cliff I
Painted Skin
CJ7
If You're the One
The Forbidden Kingdom
Kungfu Dunk
Kungfu Panda
007: Quantum of Solace
Forever Enthralled
The Mummy: Tomb of the Dragon Emperor
Top ten cinema
Category
Automotive
Drinks
Internet/internet games
Mobile phones
Shampoo
Digital products
Food
Finance
Electrical goods
Service
Cinema expenditure
RMB (000s)
46,488
43,328
40,131
29,348
22,501
21,215
18,565
18,384
16,206
15,626
Top ten cinema
owners (2008)
Owner
China film Xinmei
Beijing WANDA
Shanghai United
China Film South
Bejing Xin Ying Lian Film
GuangZhou Jinyi Zhujiang
Zhejiang Times
Liaoning North
Sichuang Pacific
Century Universer
Top ten cinema
sales houses (2008)
Cinema revenue
RMB (000s)
534,920
509,760
465,000
430,580
393,190
277,450
160,930
147,800
129,720
102,110
Sales house
Guangzhou Feiyang
Shenzhen Golden Harvest
Wuhan Wanda International
Beijing Wanda International
Beijing Stellar City
Shanghai Peace City
Chongqing UME
Beijing UME
Shanghai New Century
Tianjin Wanda International
51
Cinema revenue
RMB (000s)
88,170
67,850
59,630
56,780
56,560
55,000
45,550
43,160
43,120
42,770
CHINA: INTERNET
INTERNET
Cost of display ads
Type
(RMB)
Top banner (1/4 rotate)
400,000
Big button (1/4 rotate)
120,000
Textlink
90,000
Fullscreen (hour)
520,000
Flash layer (hour)
400,000
PIP
180,000
Video (CPM)
500,000
Homepage pop up
150,000
Source: ZenithOptimedia estimates
Age
15-24
25-34
35-54
55-64
Sex
Male
Female
Income (RMB/Month)
0-1,499
1,500-2,999
3,000-5,999
6,000-9,999
10,000+ /other
%
39.8
29.7
28.4
2.1
%
55.5
44.5
%
43.3
34.7
17.6
2.2
2.2
Source: CMMS Spring 2009 (30 cities)
52
CHINA: INTERNET
Unique visitors
per month (000s)
173,453
169,157
149,152
130,581
115,342
113,636
111,736
110,676
98,989
96,475
Site
baidu.com
qq.com
sina.com.cn
163.com
sohu.com
taobao.com
google.cn
xunlei.com
yahoo.com.cn
soso.com
Source: iAdTracker
Top ten internet
advertisers (2008)
Advertiser
China Mobile
Lenovo
Faw Car
Samsung
Taobao
Zhaopin
Microsoft
Vancl
Shang Auto Mobile
Dell
categories (2008)
RMB (000s)
150,599
133,725
129,218
119,205
118,606
118,544
111,365
110,061
101,066
99,182
Source: iAdTracker
Source: iAdTracker
Top ten internet
owners (2008)
Owner
Sina
Sohu
qq
163
MSN
Soufang
Focus
TOM
ZOL online
Pchome
Category
RMB (000s)
Traffic
1,395,977
IT products
1,248,977
Web services
1,233,803
Real estate
965,524
Clothing
536,907
Telecommunication/mobile
452,017
Financial services
425,476
Food/drink
419,645
Consumer electronics
359,719
Retail
350,510
Internet revenue
RMB (000s)
1,781,586
1,032,006
851,833
395,347
262,763
240,494
206,493
158,684
144,438
118,978
Source: iAdTracker
53
CHINA: MEDIA REACH/OVERALL
MEDIA REACH
Daily
94.7
66.6
21.3
26.4
Newspapers
Magazines
Radio
Outdoor
Cinema
Internet
Weekly
94.9
87.9
95.5
46.1
Monthly
98.4
34.1
32.0
3.8
47.7
Source: CMMS Spring 2009
OVERALL
Top ten overall
advertisers (2008)
categories (2008)
Media expenditure
Advertiser
RMB (mill)
Procter & Gamble
3,940.2
Harbin Pharma Group Sixth Factory
3,451.8
Unilever
1,681.6
Shanghai Goldenpartner Biotech
1,379.5
Yum Brands
1,027.6
1,018.3
L'Oréal
883.1
Hayao Group Sanchine Pharmacy
633.9
Hangzhou Wahaha Group
621.0
Coca-Cola
604.7
Media expenditure
Category
RMB (mill)
Toiletries
98,233
Business/services
85,524
Pharmaceuticals
72,489
Food
71,985
44,614
Beverages
43,755
Personal items
36,916
Leisure
33,186
Miscellaneous
30,841
29,134
Top ten media
owners (2008)
Owner
CCTV1
Jiangsu Satellite
CCTV5
Hunan Satellite
Henan Satellite
Anhui Satellite
CCTV8
Guangdong Satellite
Sichuan Satellite
Media revenue
RMB (mill)
16,774
8,241
8,097
7,005
6,977
6,147
6,083
5,899
5,792
5,400
54
HONG KONG: ECONOMIC DATA
HONG KONG
ECONOMIC DATA
2001
2002
1 US$ = 7.79 HK$ at 2008 rate
2003
2004
2005
2006
2007
2008
Gross Domestic Product (HK$ billion)
at current prices
% change
at 2008 prices
% change
1,299.0 1,277.0 1,235.0 1,292.0 1,383.0 1,475.0 1,615.0 1,679.0
-1.2
-1.7
-3.3
4.6
7.0
6.7
9.5
4.0
1,338.5 1,358.7 1,348.0 1,414.8 1,501.5 1,569.4 1,684.8 1,679.0
0.4
1.5
-0.8
5.0
6.1
4.5
7.4
-0.3
Gross Domestic Product per capita (HK$ 000s)
at current prices
at 2008 prices
192.4
198.3
188.3
200.4
181.4
197.9
188.6
206.5
201.0
218.2
213.2
226.8
232.4
242.4
240.5
240.5
165.9
181.7
177.6
192.8
189.4
201.5
207.4
216.4
215.6
215.6
at current prices
at 2008 prices
166.8
171.9
164.0
174.5
158.6
173.1
at current prices
at 2008 prices
24.7
25.5
24.2
25.7
23.3
25.4
24.2
26.5
25.8
28.0
27.4
29.1
29.8
31.1
30.9
30.9
6.8
6.8
6.8
6.9
6.9
6.9
7.0
7.0
94.0
-3.2
91.6
-2.5
91.3
-0.3
92.1
0.9
94.0
2.0
95.9
2.0
100.0
4.3
1.12
1.16
1.38
1.42
1.50
1.53
1.52
25.1
25.5
10.2
9.2
12.8
10.6
11.2
9.0
3.7
-0.6
Population
Millions
2008=100
% change
97.1
-1.6
0.97
at current prices
at 2008 prices
5.7
7.4
13.5
17.2
-0.4
2.1
55
HONG KONG: ADVERTISING EXPENDITURE
Advertising expenditure in HK$ (mill) at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
21,107
24,060
11,942
12,624
14,332
14,268
17,849
19,663
22,187
24,671
25,575
Newspapers
6,817
8,607
5,495
5,542
6,612
6,044
8,139
7,427
8,750
9,308
9,352
Magazines
2,160
2,755
1,407
1,544
1,706
1,656
2,383
2,724
2,828
3,231
3,515
TV
10,515
11,101
3,656
4,186
4,457
5,215
5,266
7,441
8,078
8,162
8,484
1,024
77
514
915
23
659
687
5
693
558
22
772
688
24
845
628
6
719
717
3
1,340
790
2
1,279
835
2
1,694
1,121
4
2,043
802
1,248
4
2,119
853
Advertising expenditure in HK$ (mill) at constant 2008 prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
19,775
23,475
12,110
13,007
15,249
15,573
19,545
21,347
23,607
25,737
25,575
Newspapers
6,387
8,398
5,572
5,710
7,035
6,597
8,913
8,063
9,310
9,710
9,352
Magazines
2,024
2,688
1,427
1,591
1,815
1,808
2,609
2,957
3,009
3,371
3,515
TV
9,851
10,831
3,707
4,313
4,742
5,692
5,766
8,078
8,595
8,515
8,484
959
72
482
893
22
643
696
5
703
575
23
796
732
26
899
685
7
785
785
4
1,468
858
2
1,389
888
2
1,802
1,169
4
2,131
837
1,248
4
2,119
853
Source: HK Adex SRG, AC Nielsen Hong Kong, Admango
Notes: 1. Before discounts to 1999, after discounts from 2000
2. Excludes classified advertising
4. Excludes agency commission to 2005, includes from 2006
5. The source for outdoor changed in 2004
6. Some cinema opwners declined to supply data to Nielsen in 2004
Tobacco: Banned in all media.
Alcohol: Cannot be advertised on TV and radio between 1600-2030, or during
children's programmes.
Pharmaceutical: Restricted under the Undesirable Medical Advertisements
ordinance.
Children's: Ads must not take advantage of children's credulity or loyalty; ads that
might result in physical, mental or moral harm to children may not be broadcast in
programmes likely to be seen by children.
56
HONG KONG: POPULATION
POPULATION
Land area (km²)
Languages
Capital
Currency
1,042
Cantonese, English
Victoria
Hong Kong dollar (HK$)
Population by age
0-14
15-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
447
436
459
508
623
408
418
3,300
Female
(000s)
418
443
622
673
667
403
482
3,709
Total
(000s)
865
879
1,082
1,181
1,290
812
901
7,008
Female
(000s)
230
88
3
325
659
412
179
1,896
Total
(000s)
469
112
11
832
659
822
516
3,421
Source: HKAR Census
Adult status (18-64)
AB
C
D
E
H
S
R
Total
Male
(000s)
239
24
8
507
0
410
337
1,525
Source: Synovate Media Atlas
AB = professionals, managers, executives and skilled white & blue collar with
post-secondary education or above
C = skilled white & blue collar with secondary education completed
D = skilled white & blue collar with some secondary education or below, unskilled
white & blue collar with secondary education completed or above, and unskilled
white collar with secondary education or below
E = unskilled blue collar with secondary education or below
H = Housewife
S = Student
R = Retired or unemployed
57
HONG KONG: TELEVISION
TELEVISION
Colour
VCR
DVD
IPTV
100%
37.3%
75.9%
39.8%
23.4%
41.4%
Source: CSM HK
Cable (analogue)
IPTV
Average
(HK$)
369
289
58
Main channels
Channel
Commercial
TVB-Jade
ATV-Home
TVB-Pearl
ATV-World
Cable TV
Now Broadband TV
Technical
Daily
penetration
hours of
(%)
transmission
Ad mins
per
week
100
100
100
100
100
100
24
24
24
24
24
24
Max. 1,344
Max. 1,344
Max. 1,344
Max. 1,344
Max. 1,344
Max. 1,344
Peak
time
1900-2330
1900-2330
2030-2400
2100-2400
1900-2400
1900-2400
Peak rate
30 sec
(HK$)
325,080
85,770
37,140
9,240
5,310
3,900
Peak adult
audience
(000s)
1,490
279
84
29
64
12
Cost/audience
Channel
TVB-Jade
ATV-Home
TVB-Pearl
ATV-World
Cable TV
Now Broadband TV
30 sec peak
adult CPT
(HK$)
218.2
307.4
442.1
318.6
83.0
325.0
Source: CSM HK, ZenithOptimedia
Average CPT (all commercial channels): HK$ 238.2
59
Share of viewing
Channel
Commercial
TVB-Jade
ATV-Home
TVB-Pearl
ATV-World
Cable
Now TV
2008
Individuals
Adults
66
12
4
1
3
1
65
13
4
1
3
1
Source: CSM HK
Programme
2008 Olympic Opening Ceremony
2008 Olympic Closing Ceremony
Moonlight Resonance
Forensic Heroes II
D.I.E
TVB 41st Anniversary
Wars of In-Laws II
China National Day Fireworks
Catch Me Now
Shenzhou 7 China First Spacewalk
Channel
TVB-Jade
TVB-Jade
TVB-Jade
TVB-Jade
TVB-Jade
TVB-Jade
TVB-Jade
TVB-Jade
TVB-Jade
TVB-Jade
Source: CSM HK
Top ten television
advertisers (2008)
Advertiser
GSK
Wrigley
McDonald's
Fortune Pharmacal
Want Want
Procter & Gamble
Lion
Advance Pharmaceutical
Colgate-Palmolive
Pacific Century CyberWorks/PCCW
TV expenditure
HK$ (mill)
471.9
415.0
350.6
337.4
275.9
253.8
232.7
221.7
187.3
177.9
Source: admango
60
Adult
TVR
35.6
35.2
34.7
34.6
34.0
33.7
32.8
32.1
31.7
31.5
categories (2008)
Category
Shampoo/conditioner
Fast food
Film/theatre
Facial moisturizers
Cold & flu medicine
Dental products
Credit cards
Travel agents
Personal loans
Milk powder
TV expenditure
HK$ (mill)
729.7
613.5
575.8
548.2
547.3
535.8
514.9
448.4
448.1
377.4
Source: admango
Top television
owners (2008)
Owner
TVB
Cable TV
ATV
Now TV
TV revenue
HK$ (mill)
13,132
4,646
3,157
677
Source: admango
61
HONG KONG: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly R=Regional N=National
Adult
F=Free
B/W
B/W
Colour
Title
(000s)
(000s)
(HK$)
(HK$)
(HK$)
Headline Daily (d, F, N)
732
1,443
105,000
72.8
175,000
Oriental Daily News (d, N)
400
1,353
105,000
77.6
188,000
Metro (d, F, N)
321
745
84,700
113.7
145,200
Apple Daily (d, N)
315
1,235
120,000
97.2
170,000
AM 730 (d, F, N)
306
627
80,000
127.6
132,000
Take Me Home (w, F)
300
84,000
120,000
The Sun (d, N)
200
386
59,000
152.8
112,000
South China Morning Post (d, N)
101
180
87,696
487.2
189,378
Sing Tao Daily (d, N)
100
243
85,000
349.8
180,200
Ta Kung Pao (d, N)
92
56,880
129,600
Wen Wei Pao (d, N)
88
56,880
129,600
HK Commercial Daily (d, N)
80
50,000
110,000
HK Daily News (d, N)
80
60,000
100,000
HK Economic Times (d, N)
80
231
81,920
354.6
176,000
Ming Pao Daily (d, N)
80
337
85,000
252.2
173,400
HK Economic Journal (d, N)
64
110
58,000
527.3
125,000
Sing Pao Daily (d, N)
50
56
60,000
1,071.4
105,000
The Standard (d, F)
40
123
40,000
325.2
88,000
Source: Media Atlas, HKABC
Average CPT (B/W): HK$ 148.7
62
HONG KONG: NEWSPAPERS
Top ten newspaper
advertisers (2008)
categories (2008)
Advertiser
HK$ (mill)
Hong Kong Economic Times Group
328.1
Park 'n' shop
326.8
Wellcome
303.3
HSBC
276.6
Hong Thai
188.2
Centaline Property Agency
182.5
Bank of China
177.0
Mannings
174.9
Evergloss Tours
169.2
PCCW
161.0
Category
HK$ (mill)
Travel agents
1,596.8
Supermarkets
700.2
Personal loans
648.5
Tertiary/executive education
597.7
Newspapers/publications
574.7
Residential property
492.7
Credit cards
444.3
Warrants
413.4
Property agents
411.3
Chinese restaurants
360.0
Source: admango
Source: admango
Top ten newspaper
owners (2008)
Owner
Oriental Press
Sing Tao News Corporation
Next Media
Hket Group
Am730
One Media Group
Metropolis Daily
SCMP
Hong Kong Economic Journal
Hong Kong Daily News
Newspaper revenue
HK$ (mill)
5,748.9
3,471.5
2,607.4
2,260.9
1,384.6
1,275.9
892.3
595.5
485.3
302.5
Source: admango
63
HONG KONG: MAGAZINES
MAGAZINES
Magazines
w=weekly m=monthly
q=quarterly
Title
General interest
Sudden Weekly/Eat & Travel/Me (w)
Oriental Sunday (w)
Next Magazine (w)
East Week (w)
U Magazine (w)
Three Weekly (w)
Express Weekly (w)
Ming Pao Weekly (w)
Weekend Weekly (w)
TV listings
TVB Weekly (w)
Cable TV Guide (m)
Teenage
New Monday (w)
Milk Magazine (w)
East Touch (w)
Yes Magazine (w)
Fashion Beauty (w)
Face (w)
Women's
Jessica (m)
Jessica Code (m)
City Magazine (m)
Zip (m)
Cosmopolitan (m)
Marie Claire (m)
Cosmo Girl (m)
Elle (m)
Harper Bazzar (m)
Men's
Lime
MRRM (m)
We Men (q)
Men's Uno (m)
Esquire (m)
Business
iMoney (w)
Capital Weekly (w)
Economic Digest (w)
Capital (m)
Capital CEO (m)
HK Economic Journal (m)
Adult
Colour
B/W
(000s)
(000s)
(HK$)
(HK$)
(HK$)
166
162
131
80
80
90
83
61
60
888
418
504
367
138
165
192
261
237
61,000
116,000
54,000
71,000
36,000
55,000
42,800
100,000
44,640
69
278
107
193
333
223
383
188
35,000
-
59
44
227
77
33,000
8,000
145
104
19,500
5,000
120
100
85
80
80
70
218
103
158
115
92
161
52,000
52,000
32,500
18,500
30,000
36,000
239
505
206
161
326
224
43,000
-
72
57
56
47
45
45
40
34
32
100
54
27
127
79
61
40
-
103,000
60,500
59,037
31,482
46,800
58,000
36,800
34,650
43,000
1,030
1,120
369
734
603
866
-
28,000
22,000
28,000
35
35
33
30
24
36
32,000
43,908
35,888
35,640
32,000
889
-
80
80
59
50
35
30
85
41
114
68
31
43
43,000
42,800
50,600
58,600
46,000
22,000
444
862
-
28,600
-
64
Magazines (cont.)
w=weekly m=monthly
q=quarterly
Title
Consumer IT
Hi Tech Weekly (w)
e-Zone (w)
PC Market (w)
Special Interest
Modern Home (m)
Baby (m)
Car Plus (m)
Automobile (m)
Home Journal (m)
Car & Driver (m)
Adult
Colour
B/W
(000s)
(000s)
(HK$)
(HK$)
(HK$)
85
80
80
48
204
180
38,000
43,000
40,000
792
211
222
23,000
-
58
50
40
38
36
25
52
51
66
81
42
53
30,000
22,000
32,250
36,000
35,460
44,000
-
-
Source: Media Atlas, HKABC
Average CPT (Colour): HK$ 309.3
65
Top ten magazine
advertisers (2008)
Advertiser
HK$ (mill)
Estée Lauder
79.0
Euroasia International Feature Creative Assoc.
75.7
LVMH-Christian Dior
72.9
70.7
Chanel
63.6
L'Oréal
61.2
Modern Beauty Salon
60.8
Clinique
60.7
Canon
56.9
Perfect Shape
55.0
Source: admango
categories (2008)
Category
Beauty/fitness
Watches/clocks
Facial moisturizers
Fashion
Jewellery
Cosmetics - general
Bags/accessories
Foundation (make-up)
Shopping malls
HK$ (mill)
982.2
652.2
472.1
469.8
340.5
287.8
232.8
183.4
178.7
178.7
Source: admango
Top ten magazine owners (2008)
Owner
New Media Group
South China Media
Next Media
Sing Tao News Coporation
Hket Group
One Media Group
Image Factory
SCMP
Hachette Filipacchi Medias
Edipresse Asia
Magazine revenue
HK$ (mill)
1,804.9
1,613.0
1,507.7
918.7
808.2
665.8
651.8
351.1
172.4
151.8
Source: admango
66
HONG KONG: RADIO
RADIO
Source: Media Atlas
Costs
Station
National
CR1
CR2
CR AM864
Metro Finance
Metro Info
Metro Plus
Type
Peak
time
Peak rate
(30 sec)
(HK$)
talk
music
music
finance
music
music
0800-1100
1000-1500
1200-1600
0700-1700
0600-2100
2030-2300
4,200
3,600
1,300
5,000
5,000
1,000
Top ten radio
advertisers (2008)
Advertiser
Metro Broadcast
Wing Lung Bank
Hang Seng Bank
HK SAR Government
Commercial Radio
3 Hong Kong
Deutsche Bank
Universal Music
Purapharm
ABN Amro Bank
Radio expenditure
HK$ (mill)
173.0
93.7
65.4
62.7
60.1
57.5
52.3
41.7
40.7
37.2
Source: admango
67
HONG KONG: RADIO
categories (2008)
Radio expenditure
Category
HK$ (mill)
Events/sponsorship
263.6
Warrants
203.6
Beauty salons/fitness
144.8
Music/music retailers
118.2
Radio stations
117.8
Public announcements
103.8
Online services
100.4
Performances/concerts
88.5
Shopping malls
85.3
Film/theatre
63.9
Source: admango
Top radio
owners (2008)
Owner
Metro Broadcast
Commercial Radio
Radio revenue
HK$ (mill)
1,438.7
1,157.5
Source: admango
68
HONG KONG: OUTDOOR
OUTDOOR
Number of
sites
50
50
31
33
5,700
5,700
130
MTR 12-sheet posters
MTR 4-sheet posters
KCR 12-sheet posters
KCR 4-sheet posters
Whole Bus - Kmb/Nwfb/Citybus
Bus Panel - Kmb/Nwfb/Citybus
Bus Shelter Lightbox
Cross Harbour Tunnel Billboards
Tram Body
Top ten outdoor
advertisers (2008)
Outdoor expenditure
HK$ (mill)
278.0
180.3
97.8
85.7
66.4
60.2
56.7
49.2
45.4
44.5
Advertiser
HK SAR Government
Perfect Shape
Shape Easy
Emperor Entertainment Group
McDonald's
HSBC
Canon
Fortune Pharmacal
United Asia Finance
MTR Corporation
Source: admango
69
Cost per panel
per month (HK$)
4,800-98,800
2,480-18,800
2,500-48,000
2,000-20,000
24,360-24,800
3,260-19,200
3,600-68,800
100,000-500,000
39,930
HONG KONG: OUTDOOR
categories (2008)
Category
Public announcements
Personal loans
Music/music retailers
Fashion
Jewellery
Films/theatre
Mobile phones
Fast food
Watches/clocks
Outdoor expenditure
HK$ (mill)
421.8
320.0
175.9
156.9
126.1
122.7
111.2
104.6
100.3
97.5
Source: admango
Top ten outdoor
contractors (2008)
Contractor
JCDecaux Pearl & Dean
RoadShow
Newsline Express
JCD Cityscape
Buspak
Asiaray (excl. billboard)
POAD*
Convey*
Focus Media*
Easy Group*
Outdoor revenue
HK$ (mill)
1,388.3
965.1
932.5
332.2
318.7
169.5
-
Source: admango, ZenithOptimedia
* In the top ten outdoor contractors but no monitored figures
70
HONG KONG: CINEMA
CINEMA
Number of cinema screens: 162
Average cost of a 60 sec. spot per screen per week: HK$ 6,000
Number of screens used in typical national campaign: 20
Trend in admissions
2002
2003
2004
2005
2006
Admissions
(mill)
19.0
18.0
20.0
20.0
18.6
Gross takings
HK$ (mill)
905
871
956
941
946
Source: Ocean Media
Age
15-24
25-34
35-49
50-64
Sex
Male
Female
Monthly Household Incom
<8K
10-20K
20-30K
40K+
%
28.1
29.1
26.3
8.9
%
45.4
54.6
%
25.8
23.4
14.9
29.8
Source: Media Atlas
Film
The Dark Knight
CJ7
Journey to the Centre of the Earth
Kung Fu Panda
Enchanted
Indiana Jones and the Kingdom of the Crystal Skull
The Chronicles of Narnia - Prince Caspian
Red Cliff
Hancock
Source: Ocean Media
71
Gross takings
HK$ (000s)
58,524
51,441
37,582
35,033
31,472
27,987
26,845
25,481
24,259
23,650
HONG KONG: INTERNET
INTERNET
Homes with internet connection: 1,991,875 (87.4%)
Typical monthly cost of internet access: HK$ 200
At home
At work
Total
Per day
Adults
126
152
278
Source: Synovate Media Altas Hong Kong
Cost of display ads
Type
(HK$)
Banner
50
Pop-up
100
Streaming video
100
Keyword
online games
women's clothing
facebook
youtube
Isabella Leong
Shugo Chara
after-school tutoring
Shangmen Tutoring
clothing
brand
Source: Zed Digital
Age
16-24
25-34
35-54
55-64
Sex
%
22.8
25.0
40.2
5.7
%
Male
Female
Monthly income (HK$)
100,000 or above
50,000 to 99,999
20,000 to 49,999
10,000 to 19,999
10,000 or below
48.0
52.0
%
0.8
2.3
14.1
27.3
12.3
Source: Yahoo HK
72
Typical cost per click
(HK$)
0.8
0.7
0.7
1.7
0.5
3.7
4.8
1.7
1.2
HONG KONG: INTERNET
Site
Yahoo HK
Google HK
MSN HK
Uwants
TVB
Apple Daily
Discuss
Sina HK
On.cc
RTHK
Unique visitors
per month
3,315,000
1,336,000
1,157,000
832,000
784,000
762,000
756,000
463,000
447,000
435,000
Top ten internet
advertisers (2008)
categories (2008)
Advertiser
HK$ (000s)
Global Beauty Int'l
76,588
Citifinancial
67,923
Citibank
61,461
PCCW
43,685
HSBC
40,544
Travelzoo
39,507
EF Education First
32,564
Smartone-Vodafone
32,271
KBC Bank & Insurance Group
27,412
The Wall Street Institute
27,323
Category
HK$ (000s)
Financial services
453,907
Education/training
227,081
Computers/internet
220,535
Telecommunications
136,643
Beauty/fitness
95,841
Travel/tourism
95,767
Entertainment
84,093
Cosmetics/skincare
81,557
Mass media
80,541
Transportation/logistics
71,578
Source: admango
Source: admango
Top ten internet
owners (2008)
Top ten internet
sales houses (2008)
Owner
Yahoo HK
Next Media
Headline Online
On.cc
MSN HK
Singtao
AAStocks
Facebook
Sina HK
Asiaxpat
Internet revenue
HK$ (000s)
959,008
170,243
105,749
104,677
85,336
68,783
65,740
58,046
38,879
38,596
Source: admango
Sales house
Yahoo HK
Pixel Media
Headline Online
On.cc
Singtao
AAStocks
Sina HK
Asiaxpat
Guru Online
She
Source: admango
73
Internet revenue
HK$ (000s)
959,008
377,693
105,749
104,677
68,783
65,740
38,879
38,596
35,453
27,226
HONG KONG: MEDIA REACH/OVERALL
MEDIA REACH
Online video
Newspapers
Magazines
Radio
Outdoor
Cinema
Internet
Daily
85.1
72.7
41.2
1.9
59.0
Weekly
95.0
45.4
60.3
76.3
9.9
69.1
Monthly
10.7
95.3
30.9
71.5
Source: Media Atlas
OVERALL
Top ten overall
advertisers (2008)
categories (2008)
Media expenditure
Advertiser
HK$ (mill)
HSBC
541.2
McDonald's
508.4
HK SAR Government
508.3
GSK
507.3
PCCW
455.0
437.2
Wrigley's
429.4
Wellcome
413.1
Park 'n' Shop
411.3
Fortune Pharmacal
390.6
Media expenditure
Category
HK$ (mill)
Travel agents
2,264.4
2,094.8
Personal loans
1,417.4
Credit cards
1,358.9
Watches/clocks
1,320.8
Facial moisturizers
1,159.7
1,091.5
Tertiary/executive education
1,050.8
Films/theatre
995.5
Fast food
921.2
Source: admango
Source: admango
Top ten media
owners (2008)
Owner
TVB
Oriental Press
Cable TV
Sing Tao News Coporation
Next Media
ATV
Hket Group
One Media Group
New Media Group
South China Media
Media revenue
HK$ (mill)
13,132
5,749
4,646
4,390
4,115
3,157
3,069
1,942
1,805
1,613
Source: admango
74
INDIA: ECONOMIC DATA
INDIA
ECONOMIC DATA
2001
2002
1 US$ = 43.51 INR at 2008 rate
2003
2004
2005
2006
2007
2008
22,790 24,546 27,546 31,494 35,867
8.4
7.7
12.2
14.3
13.9
32,575 33,621 36,332 40,029 43,750
4.6
3.2
8.1
10.2
9.3
41,292
15.1
47,585
8.8
47,234
14.4
51,170
7.5
54,263
14.9
54,263
6.0
Gross Domestic Product (Rupees billion)
at current prices
% change
at 2008 prices
% change
Gross Domestic Product per capita (Rupees 000s)
at current prices
at 2008 prices
21.4
30.6
22.8
31.2
25.1
33.2
28.3
36.0
31.7
38.7
36.0
41.5
40.6
43.9
45.9
45.9
724
920
824
1,006
949
1,094
1,086
1,176
1,247
1,247
0.7
0.9
0.8
1.0
0.9
1.0
1.1
1.1
at current prices
at 2008 prices
524
749
564
773
633
835
at current prices
at 2008 prices
0.5
0.7
0.5
0.7
0.6
0.8
0.7
0.8
Population
Millions
1,064.2 1,078.1 1,095.8 1,113.3 1,130.6 1,147.8 1,164.7 1,181.4
2008=100
% change
70.0
3.7
73.0
4.4
75.8
3.9
78.7
3.8
82.0
4.2
86.8
5.8
92.3
6.4
100.0
8.3
0.28
0.31
0.34
0.35
0.36
0.38
0.39
23.6
19.1
15.8
11.2
20.7
14.0
20.4
13.2
18.9
9.7
0.28
at current prices
at 2008 prices
14.8
10.7
7.8
3.3
25.3
20.6
75
INDIA: ADVERTISING EXPENDITURE
Advertising expenditure in Rupees (mill) at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
41,896
46,899
55,768
64,006
69,020
86,470
106,858
123,770
149,396
179,879
213,801
Newspapers
20,986
23,722
27,916
25,700
27,837
41,971
47,149
53,316
62,501
75,438
91,021
Magazines
6,032
5,701
5,511
4,179
4,806
6,742
7,546
11,419
TV
15,509
17,257
20,404
24,254
27,164
30,424
44,047
52,466
64,126
73,956
85,019
Radio Cinema
623
45
918
51
1,124
73
1,406
65
1,617
125
1,778
135
1,474
738
2,062
550
2,527
900
5,236
1,262
6,464
1,455
Outdoor Internet
4,732
4,900
50
6,000
251
6,200
350
6,225
351
6,300
351
8,850
420
9,500
1,070
10,500
2,100
13,640
2,800
14,923
3,500
Advertising expenditure in Rupees (mill) at constant 2008 prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
67,563
72,316
82,648
91,489
94,540
114,050
135,817
150,972
172,166
194,869
213,801
Newspapers
33,843
36,579
41,372
36,736
38,129
55,358
59,928
65,035
72,027
81,724
91,021
Magazines
8,622
7,809
7,269
5,312
5,862
7,769
8,175
11,419
TV
25,011
26,610
30,238
34,668
37,208
40,128
55,985
63,998
73,900
80,119
85,019
Radio Cinema
1,005
73
1,416
79
1,666
108
2,009
92
2,215
171
2,345
179
1,874
937
2,515
671
2,912
1,037
5,673
1,367
6,464
1,455
Outdoor Internet
7,631
7,556
77
8,892
372
8,862
500
8,527
481
8,309
463
11,248
534
11,588
1,305
12,100
2,420
14,777
3,033
14,923
3,500
Source: 1998-2000 ORG-MARG (TV/press), AIR (radio), Agency estimates,
2001-2004 ORG-MAP, COFT, Agency estimates,
2005-2008 TAM ADEX DATA (print/TV/radio), Pitch Magazine, IAMAI
Notes:
1. Includes production costs to 2004, excludes after
2. Includes agency commission except TV,
print and radio, which are rate-card costs down-weighted
at 70%:60%:40% respectively
3. Includes classified advertising to 2004, excludes after
4. After discounts
5. Newspapers include magazines until 2000
6. Internet figures are IAMAI estimates from 2004
Tobacco/alcohol: Banned.
Pharmaceutical: OTC only. Ads must not claim that a product is recommended by any official
or medical authority unless permission has been properly obtained from that authority.
Children's: Ads must not suggest that, unless children buy (or encourage others to
buy) the advertised product or service, they will be failing in their duty or lacking in
loyalty to any person or organisation.
76
INDIA: POPULATION
POPULATION
2,973,190
New Delhi
Hindi and numerous other dialects
Rupee (Rs)
Land area (km²)
Capital city
Language
Currency
Source: CIA World Factbook
Population by age
12-14
15-19
20-29
30-39
40-49
50+
Total
Male
(000s)
43,943
62,350
98,786
85,380
65,025
81,642
437,126
Female
(000s)
40,126
52,717
94,287
86,209
57,566
84,302
415,207
Total
(000s)
84,069
115,067
193,073
171,589
122,591
165,944
852,333
Female
(000s)
4,149
8,553
10,156
10,304
25,581
29,889
14,891
24,426
127,949
11,614
35,795
116,074
123,776
287,259
415,208
Total
(000s)
8,824
18,262
21,506
22,371
53,990
62,451
31,448
49,229
268,081
24,786
74,420
237,127
247,920
584,253
852,334
Source: IRS 2009
Adult status
A1
A2
B1
B2
C
D
E1
E2
Total Urban
R1
R2
R3
R4
Total Rural
Total
Male
(000s)
4,675
9,709
11,350
12,067
28,409
32,562
16,557
24,803
140,132
13,172
38,625
121,053
124,144
296,994
437,126
Source: IRS 2009
Definition
A = professor, graduate/post-graduate, senior executive, industrialist, businessman
B1 = middle/senior executive, educated to SSC or business school
B2 = junior exec., skilled worker, petty trader, shop owner, clerk, salesman, educated to SSC
C = junior executive, shop owner, supervisor, educated to SSC
D = petty traders, self employed professional, clerk, salesman, educated to SSC
E1 = unskilled/skilled worker, schooling to 5-9 years
E1 = unskilled/skilled worker, petty traders, schooling to 4 years
R1 = businessman, executive, 5+ acres, clerk, self employed, graduate/post-graduate
R2 = skilled work, petty trader, 2-5 acres, educated to SSC
R3 = unskilled worker, artisan, agri. labourer, herdsman, fisher, 0-2 acres, semi-literate
R4 = artisan, agricultural labourer, fisher, 0-2 acres, semi-literate or Illiterate
77
INDIA: TELEVISION
TELEVISION
Colour
VCR
DVD
Multiset
Satellite dish (DTH) - total
76.5%
0.5%
14.9%
2.9%
67.8%
12.0%
Source: IRS 2009 R 1
No TV licence fee
Cable (analogue)
Cable (digital)
DTH (digital)
IPTV
Average
INR
200
250
300
300
78
INDIA: TELEVISION
Main channels
Channel
Commercial
General entertainment
DD1
Star Plus
Colors
Zee TV
Sony Ent. TV
Hindi news
Aaj Tak
Star News
India TV
English news
NDTV 24x7
Tmes Now
Music & lifestyle
MTV
9XM
ZOOM
Hindi movies
Set Max
Zee Cinema
Star Gold
English movies
Star Movies
HBO
Regional
Sun TV
Eenadu TV
Asianet
TV9 Kannada
Zee Marathi
Zee Bangla
Technical
Daily
penetration
hours of
(%)
transmission
Ad mins
per
week
100
68
68
68
68
24
24
24
24
24
1,302
2,727
1,917
2,568
2,239
68
68
68
24
24
24
3,045
3,102
2,967
68
68
24
24
2,463
2,449
68
68
68
24
24
24
2,367
2,776
2,852
68
68
68
24
24
24
2,252
2,839
2,805
68
68
24
24
1,565
2,109
68
68
68
68
68
68
24
24
24
24
24
24
1,420
2,011
2,052
1,742
2,793
2,430
Source: AC Nielsen & IMRB
79
INDIA: TELEVISION
Cost/audience
Channel
DD1
Star Plus
Colors
Zee TV
Sony Ent. TV
Hindi news
Aaj Tak
Star News
India TV
English news
NDTV 24x7
Tmes Now
Music & lifestyle
MTV
9XM
ZOOM
Hindi movies
Set Max
Zee Cinema
Star Gold
English movies
Star Movies
HBO
Regional
Sun TV
Eenadu TV
Asianet
TV9 Kannada
Zee Marathi
Zee Bangla
Peak
time
Peak rate
30 sec
INR
Peak adult
audience
(000s)
30 sec peak
adult CPT
INR
1800-2400
1800-2400
1800-2400
1800-2400
1800-2400
210,000
240,000
270,000
200,000
150,000
33,834
38,995
33,281
35,319
31,284
6.2
6.2
8.1
5.7
4.8
1800-2400
1800-2400
1800-2400
36,000
24,000
4,500
24,924
21,483
18,280
1.4
1.1
0.2
1800-2400
1800-2400
9,000
9,000
8,255
8,231
1.1
1.1
1800-2400
1800-2400
1800-2400
6,000
6,000
4,500
10,667
18,398
13,123
0.6
0.3
0.3
1800-2400
1800-2400
1800-2400
21,000
27,000
15,000
38,900
33,452
29,576
0.5
0.8
0.5
1800-2400
1800-2400
27,000
21,000
10,881
9,814
2.5
2.1
1800-2400
1800-2400
1800-2400
1800-2400
1800-2400
1800-2400
60,000
37,600
30,000
4,500
27,000
24,000
13,251
9,424
5,062
4,402
7,870
5,592
4.5
4.0
5.9
1.0
3.4
4.3
Average CPT (all commercial channels): INR 3.2
80
INDIA: TELEVISION
Channel
Commercial
DD1
Star Plus
Colors
Zee TV
Sony Ent. TV
News
Aaj Tak
Star News
India TV
English news
NDTV 24x7
Tmes Now
Music & lifestyle
MTV
9XM
ZOOM
Hindi movies
Set Max
Zee Cinema
Star Gold
English movies
Star Movies
HBO
Regional
Sun TV
Eenadu TV
Asianet
TV9 Kannada
Zee Marathi
Zee Bangla
2008
Adults
Individuals
11.2
5.04
1.37
3.73
1.57
10.4
5.08
1.37
3.76
1.61
9,354
52,024
7,404
11,843
25,790
0.73
0.63
0.63
0.80
0.69
0.68
6,649
6,755
3,653
0.12
0.11
0.13
0.13
5,535
7,302
0.30
0.79
0.34
0.32
0.76
0.36
1,282
1,346
2,190
3.45
2.51
1.71
3.47
2.46
1.65
4,803
1,392
3,752
0.25
0.21
0.27
0.22
3,146
3,258
4.33
1.13
0.60
0.32
1.21
0.82
4.63
1.17
0.64
0.35
1.27
0.91
4,929
2,338
2,182
1,250
2,022
2,621
Programme
L/T Dlf Ipl T20 F Csk/Rr-Mu
Bidayi
L/T Common Tr-081f Odi Aus/Ind
L/T Herohonda-08 4 Odi Ind/Eng
Balika Vadhu
Banoo Main Teri Dulhaan
L/T Asia Cup-08 F Sl/Ind
Kyunki Saas Bhi Kabhi Ba
Saregamapa Lil Cham-08 Gf
Chhote Ustad-Star Voice-Gf
Ad revenue
2008
INR (mill)
Channel
Set Max
Star Plus
Star Sports
Neo Cricket
Colors
Zee TV
Star Cricket
Star Plus
Zee TV
Star Plus
81
Adult
TVR
10.1
6.3
6.1
6.1
5.5
5.0
4.9
4.9
4.9
4.7
INDIA: TELEVISION
Top ten television
advertisers (2008)
Advertiser
Hindustan Lever
Reckitt Benckiser
Bharti Airtel
ITC
Colgate Palmolive
Johnson & Johnson
Procter & Gamble
Vodafone Essar
Pepsi Co
Coca-Cola
categories (2008)
TV expenditure
INR (mill)
34,198
15,160
11,010
9,192
8,077
7,242
7,038
6,970
6,735
6,612
TV expenditure
Category
INR (mill)
Mobile phone services
31,654
Toilet soaps
18,028
Shampoos
15,375
Corporate/brand image
12,893
Mobile phones
12,264
Insurance
11,749
Toothpaste
10,732
Auto
10,162
Fizzy drinks
9,991
DTH service providers
8,558
Top ten television
owners (2008)
Owner
Star TV Network/MCCS
Zee Network
SET India Network
Network 18
NDTV Network
INX Network
Prasar Bharti
Sun Network
ETV Network
Sahara India Network
TV revenue
INR (mill)
100,113
46,023
36,268
29,582
29,498
24,814
15,986
13,845
13,551
9,919
Source: MAP 3.0 (Reported figures)
82
INDIA: NEWSPAPERS
NEWSPAPERS
Newspapers
Title
National
The Times Of India (All Edn)
Hindu
The Economic Times (All Edn)
Regional
Dainik Jagran (All Edn)
Dainik Bhaskar (All Edn)
Malayala Manorama (All Edn)
Lokmat (All Edn)
Amar Ujala (All Edn)
Rajasthan Patrika (All Edn)
Deccan Chronicle (All Edn)
Ananda Bazar Patrika
Hindustan Times (All Edn)
Eenadu (All Edn)
Mathrubhumi (All Edn)
Dinakaran
Daily Thanthi (All Edn)
Punjab Kesari (All Edn)
Daily Sakal (All Edn)
Divya Bhaskar (All Edn)
Aj (All Edn)
Hindustan (All Edn)
Dinamalar (All Edn)
Vijay Karnataka (All Edn)
Nava Bharat(Mah/Chh) (All Edn)
Navbharat Times (All Edn)
Andhra Jyothi (All Edn)
Pudhari
Telegraph
Prajavani (All Edn)
Bartaman
Sambad (All Edn)
Deshabhimani (All Edn)
Punya Nagari (All Edn)
Sangbad Pratidin
Prabhat Khabar (All Edn)
Samaj
Udayavani (All Edn)
Mumbai Choufer
Ganashakti
Navakal
Samyukta Karnataka (All Edn)
Tarun Bharat( All Edition)
Lokmat Samachar (All Edn)
Circulation
(000s)
Adult
readership
B/W
B/W
Colour
(000s)
INR
INR
INR
3,556
1,453
751
6,536
2,118
767
8,877
1,737
4,697
1.36
0.82
6.12
10,252
2,292
6,815
2,523
1,921
1,700
1,368
1,344
1,342
1,334
1,268
1,236
1,172
1,148
1,041
1,041
944
913
897
744
699
630
563
550
546
503
500
485
467
441
370
367
360
296
273
234
208
190
172
145
139
136
125
14,983
11,666
8,148
6,264
7,536
5,936
1,026
6,167
3,262
6,311
5,983
5,079
7,325
3,105
3,627
3,183
1,054
8,526
3,182
3,230
1,221
2,171
2,470
2,054
1,040
1,792
2,270
1,654
1,585
2,237
1,110
1,090
1,390
799
558
895
721
771
1,242
570
1,609
2,025
800
1,265
855
473
824
1,147
2,233
1,485
489
880
821
391
770
396
440
627
842
616
880
1,067
550
715
782
405
825
275
550
990
605
187
194
138
440
660
440
440
660
1,100
0.11
0.17
0.10
0.20
0.11
0.08
0.80
0.19
0.68
0.24
0.08
0.17
0.11
0.13
0.21
0.12
0.42
0.07
0.26
0.19
0.72
0.49
0.22
0.35
0.75
0.23
0.36
0.17
0.35
0.44
0.55
0.17
0.14
0.17
0.79
0.74
0.61
0.57
0.53
1.93
2,410
3,250
1,486
2,166
1,324
571
1,177
1,841
2,636
3,178
889
942
1,756
606
1,401
531
471
877
1,530
918
1,236
1,259
589
1,339
1,255
632
942
412
765
1,059
765
285
306
235
471
1,000
471
589
765
1,295
Source: IRS 2009 R1 & Audit bureau Of Circulation
Average CPT (B/W): INR 0.30
83
INDIA: NEWSPAPERS
Top ten newspaper
advertisers (2008)
categories (2008)
Advertiser
INR (mill)
Pantaloons Retail
4,929.0
Miscellaneous
4,154.4
Maruti Udyog
3,498.7
LG Electronics
3,336.1
SBI (State Bank Of India)
3,248.8
Planman Consultant
3,094.6
Tata Motors
2,982.2
Display shops
2,615.4
Samsung
2,547.6
Nokia
2,354.8
Category
INR (mill)
Educational institutions
27,246
Social ads
26,597
Property
18,728
Independent retailers
18,380
Auto
14,802
11,095
Financial
8,910
Events
8,173
Travel/tourism
8,068
Coaching centres
5,854
Top ten newspaper
owners (2008)
Newspaper revenue
Owner
INR (mill)
Bennett Coleman
100,975
The Hindustan Times
30,047
Dainik Bhaskar Group
23,690
Jagran Prakashan
21,251
ABP
13,383
Ushodaya Enterprises
10,686
Kasturi & Sons
10,047
Indian Express Newspapers
8,652
Sakal Papers
8,372
Lokmat Group
7,683
84
INDIA: MAGAZINES
MAGAZINES
Magazines
w=weekly f=fortnightly m=monthly
Adult
Full page Adult CPT
Hin=Hindi Eng=English
Colour
Title
(000s)
(000s)
INR
INR
Women's
Meri Saheli (m)
348
1,196
80,000
67
Grehlakshmi (m)
300
980
125,000
128
Femina (f)
135
294
180,000
612
Grih Shobha (Hin) (m)
1,289
170,000
132
Sudha (w)
338
100,000
296
Grihashobhika (m)
249
70,000
281
Woman's Era (f)
197
100,000
508
Film
Filmfare (m)
157
445
140,000
315
Stardust (Eng) (m)
376
110,000
293
Filmidunia (m)
317
65,000
205
General interest
India Today (Eng) (w)
1,890
510,000
270
India Today (Hin) (w)
1,467
190,000
130
Readers Digest (m)
1,271
225,000
177
Manohar Kahaniyan (m)
659
100,000
152
Outlook (w)
524
261,000
498
The Week (w)
295
144,000
488
Business
Business Today (f)
284
238,080
838
Business India (f)
221
135,000
611
Business World (w)
165
204,000
1,236
Sport
Cricket Samrat (m)
63
1,201
150,000
125
Diamond Cricket Today (Eng) (m)
55
336
100,000
298
The Sportstar (w)
214
100,000
467
Competition
Competition Success Review (m)
196
746
125,000
168
General Knowledge Today (m)
85
990
135,000
136
Pratiyogita Darpan (m)
1,651
140,000
85
Competition Refresher (m)
320
72,000
225
Children
Balhans (f)
58
306
50,000
163
Nandan (m)
633
60,000
95
Champak (Hin) (f)
595
70,000
118
Nanhey Samrat (m)
347
50,000
144
Source: IRS 2009 R1 & Audit Bureau Of Circulation
Average CPT (Colour): INR 212.1
85
Full page
B/W
INR
80,000
125,000
280,000
170,000
100,000
70,000
100,000
140,000
110,000
65,000
510,000
190,000
225,000
100,000
261,000
144,000
238,080
135,000
204,000
150,000
100,000
100,000
125,000
135,000
140,000
72,000
50,000
60,000
70,000
50,000
INDIA: MAGAZINES
Top ten magazine
advertisers (2008)
Advertiser
Hewlett Packard
Pantaloons Retail
Nokia
Samsung
Seagram
L'Oréal
Honda Siel
ITC
Raymond
Hindustan Lever
categories (2008)
INR (mill)
106.1
101.8
86.1
81.2
80.2
72.6
70.1
69.9
65.7
58.7
Category
INR (mill)
286.1
269.5
Readymade garments
233.8
Watches
215.7
Auto
202.8
Liquor
169.4
168.2
Branded jewellery
153.1
Jewellery
149.4
Banking
144.2
Top ten magazine
owners (2008)
Magazine revenue
Owner
INR (mill)
Living Media
1,795.4
ABP
581.3
Hathway Investments
482.4
Bennett Coleman & Co
434.7
The Malayala Manorama Co
296.5
Chitralekha Group
212.9
Delhi Press Patra Prakashan
186.4
Jet Airways
183.5
Magna Publishing
152.6
VJM Media
132.3
86
INDIA: RADIO
RADIO
Number of radio households: 164,448,000 (72.9%)
Source: I&B Ministry
Costs/audiences
Station
National
All India Radio
AIR Akashvani - Local
Vividh Bharati
AIR Yuba Vani
Akashwani FM Gold
Akashwani Rainbow
Other Air FM
Main Regional
Radio City FM
Radio Mirchi FM
Red FM
Go FM/ Radio One
Amar FM
Power FM
Suryan FM
Vishakha FM
Big Fm
HIT 95 FM
HT Fever
Radio Indigo
Type
Peak
time
Peak rate
(30 sec)
(INR)
Peak adult 30 sec peak
audience
adult CPT
(000s)
(INR)
general
general
general
general
general
general
general
2100-2300
0800-0900
0700-0800
0700-0800
2100-2300
1800-2300
1300-1600
2,200
2,200
5,500
1,600
900
1,000
1,400
7,019
3,604
15,570
343
4,781
5,541
4,633
0.31
0.61
0.35
4.66
0.19
0.18
0.30
music
music
music
music
music
music
music
music
music
music
music
music
0700-1100
0700-1100
0700-1100
0700-1100
2100-2300
1300-1600
1300-1600
1300-1600
0700-1100
0700-1100
0700-1100
1300-1600
6,000
14,000
6,500
2,000
500
500
2,700
1,000
12,000
700
700
1,200
11,271
20,699
5,549
1,375
1,384
974
5,157
565
7,467
87
436
42
0.53
0.68
1.17
1.46
0.36
0.51
0.52
1.77
1.61
8.05
1.61
29
Average CPT (all commercial stations): INR 2.81
87
INDIA: RADIO
Top ten radio
advertisers (2008)
categories (2008)
Radio expenditure
Advertiser
INR (mill)
Tata Teleservices
384.7
Star TV Network
368.9
Pantaloons Retail
344.7
Hindustan Lever
278.6
Zee TV Network
269.5
Reliance Communications
256.5
Sony Network
255.5
Maruti Udyog
248.6
Bharti Airtel
214.6
NDTV Network
214.5
Radio expenditure
Category
INR (mill)
TV channels
1,777.6
1,339.1
1,317.9
Property
1,142.4
Social ads
900.5
Publications/books
503.2
Auto
484.4
Life insurance
469.0
General insurance
407.2
Jewellery
377.0
Top ten radio
owners (2008)
Owner
Radio Mirchi
Red FM
Radio One
Radio City
Big FM
My FM
Ht Fever
Hit
Radio Indigo
Friends
Radio revenue
INR (mill)
8,758.1
2,952.0
1,997.4
1,286.2
1,155.2
392.9
391.4
351.1
239.1
203.1
88
INDIA: OUTDOOR
OUTDOOR
Number of outdoor sites: 38,000*
* Mumbai only
30x20
40x20
50x20
60x20
Cost per panel
per month INR (mill)
0.2-0.4
0.4-0.8
0.7-1.0
0.8-1.2
Source: ZenithOptimedia estimates, Navia-SMG
Top ten outdoor
advertisers (2008)
Advertiser
Airtel
Hutch/Vodafone
Aircel
Reliance Group
ICICI Group
Idea Cellular
Zee TV
Star TV
Sony
9X INX network
Outdoor expenditure
INR (mill)
1,100
1,000
750
750
700
600
400
350
300
250
89
INDIA: OUTDOOR
Top outdoor product
categories (2008)
Outdoor expenditure
INR (mill)
3,500
1,500
1,100
700
850
600
500
800
150
Category
Mobile communications
Banking
Channels
Mobile handsets
Insurance
Four-wheelers
Two-wheelers
Mutual funds
Soft drinks
Top ten outdoor
contractors (2008)
Contractor
Selvel
Vantage
Pioneer
Times OOH
Selvel Publicity
Zenith Outdoors
Bright Outdoors
Roshan Publicity
Prakash Arts
Chitra Publicity
90
INDIA: CINEMA
CINEMA
per week: INR 1,150
national campaign: 250-300
Trend in admissions
2002
2003
2004
2005
2006
2007
Admissions
(mill)
3,200
3,420
3,591
4,200
4,500
5,000
Age
16-24
25-34
35-49
50+
Sex
Male
Female
%
30
45
20
5
%
75
25
Top films (2008)
Film
Race
Jodhaa Akbar
Jaane Tu… Ya Jaane Na
Sarkar Raj
Kismat Konnection
Jannat
Gross takings
INR (mill)
4,700
4,500
2,900
2,800
1,600
1,300
91
INDIA: CINEMA
Top cinema
advertisers (2008)
Advertiser
Airtel
Reliance
Nokia
Samsung
HP
Maruti
Cinema expenditure
INR (mill)
60
35
30
28
25
24
Source: Industry estimates and ZenithOptimedia/Navia-SMG
Top cinema
Category
Telecom
Liqour
Durables
Cinema expenditure
INR (mill)
50
50
40
Top cinema
owners (2008)
Owner
INOX
PVR
Adlabs
Shringar
Cinemax
FUN
Wave
DT
Cinema revenue
INR (mill)
2,500
2,000
1,500
900
700
600
400
350
Top cinema
sales houses (2008)
Sales house
Interactive
Salvos
Dimples
Orienta
Cinema revenue
INR (mill)
250
200
190
225
92
INDIA: INTERNET
INTERNET
Adult internet users with home broadband: 7,000,000
Typical monthly cost of brodband internet access: INR 1,499
Cost of display ads
Type
INR
Banners
80
Page takeovers
250
Streaming video
120
Keyword
orkut
gmail
yahoo
google
youtube
yahoomail
indian railways
rediff
cricket
katrina kaif
Source: Market Intelligence
Source: Google Zeitgeist 2008
Age
15-24
25-34
35-54
55+
Sex
Male
Female
%
41
36
22
2
%
76
24
Source: Comscore
93
INDIA: INTERNET
Site
Google
Yahoo
Rediff
Facebook
Bharatstudent
In
Orkut
Sify
Moneycontrol
Yarta
Top search engines (2009)
Unique visitors
per month (mill)
23
22
9
8
4
4
4
2
2
2
Search engine
Google
Yahoo
MSN
Source: Comscore
Top ten internet
advertisers (2008)
Top internet product
categories (2008)
Advertiser
Monster
Nokia
TBS
Citibank
Intel
Makemytrip
Pepsi
Yatra
Naukri
HP
Category
Online publishers
Travel
BFSI
Telecom
Auto
Education
FMCG
Consumer durables
94
INDIA: MEDIA REACH/OVERALL
MEDIA REACH
Newspapers
Magazines
Radio
Cinema
Internet
Daily
43.6
38.2
11.8
14.1
0.7
Weekly
53.0
38.2
11.8
19.7
0.4
1.4
Monthly
55.1
38.2
11.8
20.9
3.3
1.9
OVERALL
Top ten overall
advertisers (2008)
categories (2008)
Media expenditure
Advertiser
INR (mill)
Hindustan Lever
34,536
Reckitt Benckiser
15,160
Bharti Airtel
11,225
ITC
9,262
Colgate Palmolive
8,077
Johnson & Johnson
7,242
Procter & Gamble
7,038
Vodafone
6,970
Pepsi Co
6,735
Coca-Cola
6,612
Media expenditure
Category
INR (mill)
32,993
Social ads
27,497
27,414
Auto
25,651
24,258
19,984
Property
19,870
Toilet soaps
18,028
Shampoo
15,375
Mobile phones
12,264
Top ten media
owners (2008)
Owner
Bennett Coleman & Co
Star TV Network
Zee Network
SET India Network
The Hindustan Times
Network 18
NDTV Network
INX Network
Dainik Bhaskar Group
Jagran Prakashan
Media revenue
INR (mill)
100,975
100,113
46,023
36,268
30,047
29,582
29,498
24,814
23,690
21,251
95
INDONESIA: ECONOMIC DATA
INDONESIA
ECONOMIC DATA
2001
2002
1 US$ = 9,699.0 Rp at 2008 rate
2003
2004
2005
2006
2007
2008
2,296
14.0
3,357
7.3
2,774
20.8
3,674
9.5
3,339
20.4
3,909
6.4
3,949
18.3
4,349
11.3
4,954
25.4
4,954
13.9
Gross Domestic Product (Rupiah trillion)
at current prices
% change
at 2008 prices
% change
1,684
21.2
3,121
8.7
1,822
8.2
3,018
-3.3
2,014
10.5
3,128
3.6
Gross Domestic Product per capita (Rupiah million)
at current prices
at 2008 prices
7.8
14.5
8.6
14.3
9.4
14.6
10.6
15.5
12.7
16.8
15.0
17.6
17.6
19.4
21.8
21.8
236.7
346.1
286.0
378.8
344.3
403.0
407.2
448.4
510.8
510.8
at current prices
at 2008 prices
173.7
321.8
187.8
311.2
207.6
322.5
at current prices
at 2008 prices
0.8
1.5
0.9
1.5
1.0
1.5
1.1
1.6
1.3
1.7
1.6
1.8
1.8
2.0
2.2
2.2
214.6
210.9
213.7
216.4
219.2
222.0
224.7
227.4
60.4
11.8
64.4
6.7
68.4
6.2
75.5
10.4
85.4
13.1
90.8
6.3
100.0
10.1
0.44
0.55
0.63
0.60
0.59
0.59
0.56
31.0
23.3
15.9
4.9
17.9
4.2
19.0
11.9
18.9
7.9
Population
Millions
2008=100
% change
54.0
11.5
0.35
at current prices
at 2008 prices
24.7
11.8
35.2
20.9
38.2
29.5
96
INDONESIA: ADVERTISING EXPENDITURE
Advertising expenditure in Rupiah billion at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
2,376
3,423
4,730
5,897
7,973
11,017
14,429
16,713
19,704
23,440
27,864
Newspapers
669
991
1,278
1,728
2,335
2,976
3,999
4,637
5,715
7,473
9,661
Magazines
134
136
290
405
506
630
768
848
873
959
1,175
TV
1,217
1,897
2,713
3,331
4,612
6,442
8,508
9,786
11,355
12,699
14,488
Radio
95
131
180
230
289
344
428
547
595
851
936
Cinema Outdoor Internet
0
261
0
269
0
269
0
202
0
232
0
625
0
725
11
884
12
1,150
4.1
16
1,437
6.4
16
1,581
7.7
Advertising expenditure in Rupiah billion at constant 2008 prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
6,137
7,336
9,773
10,927
13,210
17,113
21,097
22,134
23,065
25,814
27,864
Newspapers
1,728
2,123
2,641
3,203
3,868
4,622
5,847
6,141
6,690
8,230
9,661
Magazines
345
291
599
751
838
979
1,123
1,123
1,022
1,056
1,175
TV
3,143
4,065
5,605
6,173
7,641
10,006
12,440
12,960
13,292
13,985
14,488
Radio
246
281
372
427
479
534
626
724
696
937
936
0
674
0
577
0
556
0
374
0
384
0
971
0
1,060
15
1,171
14
1,346
4.8
17
1,583
7.0
16
1,581
7.7
Source: 1998-2008 AC Nielsen (newspapers, magazines, television, radio),
ZenithOptimedia estimates (other media)
Notes:
2. After discounts, estimated at the following levels: 30% for newspapers, magazines and radio;
45% for television; 20% for cinema and internet; no discounts for outdoor.
3. Includes classified advertising
5. Internet includes display, classified and search
Tobacco: Can only advertise between 2130 and 0600. Ads should not show
children, cigarette packs or smoking scenes, and must include health warnings.
Alcohol: Banned.
Pharmaceutical: Ads must be cleared by the Health Department and Censor Board.
Children's: Ads must be cleared by the Health Department and Censor Board.
97
INDONESIA: POPULATION
POPULATION
Land area (km²)
Capital city
Language
Currency
1,826,440
Jakarta
Bahasa Indonesia
Rupiah (Rp)
Source: CIA Factbook 2008
Population by age
14-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
3,632
17,452
17,934
12,270
12,249
6,309
1,629
71,475
Female
(000s)
4,218
18,015
17,598
13,289
12,368
5,678
774
71,940
Total
(000s)
7,850
35,467
35,532
25,559
24,617
11,987
2,403
143,415
Source: PT Roy Morgan Research, Jakarta 2009
Population by status
AB
C1
C2
D
E
cannot say
Total
Male
(000s)
7,228
9,804
22,431
16,501
15,152
358
71,474
Female
(000s)
7,106
9,563
21,407
16,291
17,225
348
71,940
Total
(000s)
14,334
19,367
43,838
32,792
32,377
706
143,414
Source: PT Roy Morgan Research, Jakarta 2009
AB = household expenditure above Rp 1.75m per month
C1 = household expenditure between Rp 1.25m - Rp 1.75m per month
C2 = household expenditure between Rp 0.9m - Rp 1.25m per month
D = household expenditure between Rp 0.6m - Rp 0.9m per month
E = household expenditure below Rp 0.6m per month
98
INDONESIA: TELEVISION
TELEVISION
Total population 14+: 143,415,000
Total population 14+ with access to TV: 138,502,000 (96.6%)
Colour
Plasma or LCD Screen Television
VCR
VCD Player
DVD Player
DVD Recorder
Personal CD/Cassette/Radio (eg. Walkman)
Minidisc Player
MP3 Player
iPod
Portable combined CD/Cassette/Radio
Surround Sound System
Other Audio/Stereo System (eg. CD, turntable, etc.)
Digital Radio
Electrical Musical Instrument (eg. guitar, keyboard)
Video Tape Camera
Digital Video Camera
A Camera valued over Rp 1 mn - film camera
A Camera valued over Rp 1 mn - digital camera
Source: PT Roy Morgan Research, Jakarta, Indonesia 2009
No TV licence fee
Cable (analogue)
Cable (digital)
DTH (analogue)
DTH (digital)
Average
IDR
200,000
200,000
200,000
200,000
Source: PT Roy Morgan Research, Jakarta, Indonesia 2009
99
90.3%
2.8%
1.2%
59.6%
20.4%
1.2%
12.8%
0.5%
5.3%
1.9%
48.1%
6.0%
7.6%
1.7%
0.6%
0.3%
1.1%
1.9%
3.5%
0.4%
9.0%
Main channels
Channel
Commercial
RCTI
SCTV
IVM
TPI
TRANS TV
Trans 7
METRO
TV One
GTV
ANTV
TVRI
Kabelvision
Indovision
Technical
Daily
penetration
hours of
(%)
transmission
Ad mins
per
week
74
79
79
71
70
62
66
58
67
58
75
70
80
24
24
24
24
24
24
24
24
24
24
22
24
24
2,308
2,388
1,646
2,023
2,287
2,191
1,056
1,525
2,015
1,491
373
-
Peak
time
1800-2200
1800-2200
1800-2200
1800-2200
1800-2200
1800-2200
1800-2200
1800-2200
1800-2200
1800-2200
1800-2200
1800-2200
1800-2200
Peak rate
30 sec
IDR
20,000,000
21,500,000
20,000,000
20,000,000
21,500,000
16,000,000
14,000,000
20,000,000
15,000,000
18,000,000
1,500,000
350,000
350,000
Peak adult
audience
(000s)
1,427
1,728
1,265
791
1,177
389
164
338
347
400
76
-
Source: AC Nielsen
Cost/audience
Channel
RCTI
SCTV
IVM
TPI
TRANS TV
Trans 7
METRO
TV One
GTV
ANTV
TVRI
Firstmedia
Indovision
30 sec peak
adult CPT
IDR
14,015
12,442
15,810
25,284
18,267
41,131
85,366
59,172
43,228
45,000
19,737
-
Average CPT (all commercial channels): IDR 23,229
100
Channel
Commercial
RCTI
SCTV
IVM
TPI
TRANS TV
Trans 7
METRO
TV One
GTV
ANTV
TVRI
2008
Adults
Individuals
15.8
18.4
15.6
10.2
13.3
5.9
1.7
3.8
5.5
5.5
0.8
15.8
18.8
15.5
9.9
14.0
5.9
1.9
4.2
4.8
5.3
0.8
Source: Nielsen Arianna 2008, AdQuest 2008
Programme
Termehek - mehek Sps Trans 7uara
Liga Djarum : PSMS VS SRIWIJAYA (L)
Tinju Dunia (Live)
Kukubima Ener-G! World Boxing (L)
Bank BRI Thomas & Uber Cup
M Supermama
AFF SC : Thailand Vs Indonesia (L)
AFF SC : Indonesia Vs Thailand (L)
Happy Family Me VS Mom Sps 7uara
AFF SC : Indonesia Vs Singapore
Channel
TRANS TV
ANTV
RCTI
RCTI
TRANS TV
IVM
RCTI
RCTI
TRANS TV
RCTI
Source: Nielsen Arianna 2008
101
Adult
TVR
10.2
9.0
8.8
8.7
8.6
8.6
8.5
8.4
8.3
8.2
Ad revenue
2008
IDR (mill)
3,631,841
3,776,273
2,390,536
2,997,112
3,274,485
2,521,577
1,207,229
1,381,453
2,590,101
1,810,057
-
Top ten television
advertisers (2008)
Advertiser
Unilever
Wings
Indofood
Danone
Djarum
Indosat
Telkomsel
Excelcomindo
Coca-Cola
Procter & Gamble
categories (2008)
TV expenditure
IDR (mill)
3,799,214
845,397
727,301
543,115
444,927
432,522
413,935
396,005
379,077
379,022
TV expenditure
Category
IDR (mill)
Communication equipment/services
2,836,675
Hair care
1,352,178
Phonelines
1,242,251
Clove cigarettes
1,210,079
Facial care
1,051,313
Laundry detergents/fabric softeners
912,475
Governmental & political orgs.
872,841
Snacks/biscuits/cakes
809,926
Health drinks
654,226
Motorcycles/scooters/bikes
643,755
Source: AdQuest 2008
Top ten television
owners (2008)
Top ten television
sales houses (2008)
Owner
Media Nusantara Citra
Para Group
Surya Citra Media
Bakrie Group
Indosiar Group
Media Group
Mahaka Group
Government
Space Toon
Jawa Pos Group
TV revenue
IDR (mill)
9,219,054
5,796,062
3,885,922
3,352,456
2,390,536
1,207,229
197,921
112,709
63,096
49,879
Sales house
Surya Citra Televisi
Rajawali Citra Televisi
Televisi Transformasi
Televisi Pendidikan
Global TV
Trans 7
Indosiar Visual Mandiri
Cakrawala Andalas Televisi
TV One
Metro TV
102
TV revenue
IDR (mill)
3,776,273
3,631,841
3,274,485
2,997,112
2,590,101
2,521,577
2,390,536
1,810,057
1,381,453
1,207,229
INDONESIA: NEWSPAPERS
NEWSPAPERS
Newspapers
Title
Dailies
Rakyat Merdeka
Padang Ekspres
Pos Kota
Kompas
Jawa Pos
Media Indonesia
Lampu Hijau
Pikiran Rakyat
Republika
Memorandum
Suara Merdeka
Berita Kota
Kedaulatan Rakyat
Surya
Koran Tempo
Waspada
Pos Metro Medan
Warta Kota
Bali Pos
Bisnis Indonesia
Fajar
Sumut Pos
Analisa
Palembang Pos
Sumatera Ekspres
Jakarta Post
Radar Bogor
Wawasan
Radar Tangerang
Indo Pos
Circulation
(000s)
Adult
readership
(000s)
700
641
600
519
450
315
275
205
180
180
161
155
150
146
110
106
93
91
89
85
80
80
75
75
67
55
45
31
30
13
813
1,465
2,049
318
579
608
201
279
242
194
186
214
860
257
116
218
131
394
37
47
46
Source: Roy Morgan Q408
Average CPT (B/W): IDR 222.1
103
Full page Adult CPT
B/W
B/W
IDR (000s) IDR (000s)
94,500
68,040
82,080
234,360
236,250
51,200
37,800
129,600
124,740
68,040
155,520
90,720
73,440
92,750
82,950
38,880
24,570
77,760
172,800
138,240
86,940
18,900
43,740
65,205
94,500
34,500
90,720
56,700
68,040
85,050
101.0
160.0
115.3
118.9
223.8
255.8
451.3
263.2
383.3
427.6
209.0
114.8
90.4
672.4
749.5
200.6
721.4
230.3
1,532.4
1,447.7
1,848.9
Full page
Colour
IDR (000s)
124,740
102,060
108,000
370,440
345,870
224,910
56,700
194,400
181,440
98,280
204,120
116,640
140,400
115,010
145,950
108,000
56,700
103,680
250,560
207,360
139,860
56,700
131,220
103,950
170,100
170,100
151,200
94,500
94,500
113,400
INDONESIA: NEWSPAPERS
Top ten newspaper
advertisers (2008)
categories (2008)
Advertiser
IDR (mill)
Indomobil Group
394,823
Astra Honda
355,802
Yamaha
271,624
Telkomsel
253,086
Indosat
196,671
Calon Pemerintah Daerah
179,994
Kramayudha Tiga Berlian
122,319
Nokia
121,098
Telkom
116,360
LG
113,818
Category
IDR (mill)
1,386,144
1,307,963
979,854
Corporate ads & social services
966,066
Real estate
714,757
Banking/finance
648,572
Media/advertising
582,827
Hotels/bars/restaurants
545,345
Formal education
535,449
Private vehicles
454,068
Top ten newspaper
owners (2008)
Top ten newspaper
sales houses (2008)
Newspaper revenue
Owner
IDR (mill)
Jawa Pos Group
5,715,822
Kompas Group
4,174,745
Media Group
564,620
Globe Media Group
531,007
398,215
Bisnis Indonesia
319,789
Bali Post
316,764
Pikiran Rakyat
299,875
Singgalang
253,912
Mahaka Group
211,404
Sales house
Kompas
Jawa Pos
Sumatera Ekspres
Media Indonesia
Manado Post
Jambi Independent
Jambi Ekspres
Seputar Indonesia
Kaltim Post
Sriwijaya Post
104
Newspaper revenue
IDR (mill)
1,909,641
862,122
445,032
403,499
378,313
377,260
370,502
369,551
351,856
343,344
INDONESIA: MAGAZINES
MAGAZINES
Magazines & Tabloids
w=weekly m=monthly bm=bimonthly
Adult
2w=twice weekly
Colour
B/W
Title
(000s)
(000s) IDR (000s) IDR (000s) IDR (000s)
Automotive
Motorplus (m)
236
321
42,750
133.2
Otomotif (w)
184
196
54,150
276.3
38,000
Family
Ayahbunda (m)
70
20,500
Gadgets
Pulsa (bm)
150
810
76,000
93.8
Selular (m)
58
270
20,000
74.1
General interest
Tabloid Rumah (bm)
220
19,500
14,000
Intisari (m)
120
12,500
Kids
Bobo (w)
207
17,000
Nakita (w)
187
50,350
Sabili (m)
100
120
550
4.6
Ummi (m)
80
86
5,000
58.1
News
Tempo (w)
120
165
48,000
290.9
Sport
Bola (bm)
515
1,768
57,000
32.2
51,300
Tabloid Soccer (w)
328
368
23,000
62.5
Gema Olahraga (d)
125
202
47,500
235.1
Supernatural
Misteri (2w)
85
124
2,520
20.3
Teens
Aneka Yess! (bm)
180
406
22,000
54.2
Cosmo Girl (m)
95
18,800
15,000
Gadis (every 10 days)
80
368
22,000
59.8
Kawanku (w)
57
178
14,000
78.7
Women's
Nova (w)
626
1,237
90,250
73.0
Tabloid Bintang Indonesia (w)
497
62,700
36,100
Cek & Ricek (w)
450
51,300
Nyata (w)
415
598
73,400
122.7
Wanita Indonesia (w)
385
72,200
36,100
Tabloid Gaul (w)
200
1,016
49,400
48.6
Kartini (2w)
165
307
23,800
77.5
Cosmopolitan (m)
142
29,000
Femina (w)
135
291
32,000
110.0
Dewi (m)
65
31,000
Average CPT (Colour): IDR 79.6
105
INDONESIA: MAGAZINES
Top ten magazine
advertisers (2008)
Advertiser
Unilever
Telkomsel
Indomobil Group
Indosat
Gramedia Group
Nestlé
Kalbe Farma
L'Oréal
Astra Honda
Indofood
IDR (mill)
104,743
27,177
23,574
21,195
18,206
17,123
15,894
15,536
15,270
14,540
categories (2008)
Category
IDR (mill)
148,314
Media/advertising
120,293
98,934
Banking/finance
57,916
Haircare
54,565
Facial care
49,136
Computer hardware/equipment
43,017
Medicine
42,585
Private vehicles
42,349
Vitamins/supplements
35,646
Top ten magazine
owners (2008)
Top ten magazine
sales houses (2008)
Owner
Kompas Group
Femina Group
Mra
Tempo
Jawa Pos Group
Bintang Group
Globe Media Group
Gatra
Kartini
Magazine revenue
IDR (mill)
442,288
281,251
126,771
126,214
68,779
56,358
47,341
39,937
37,467
32,981
Sales house
Nova
Tempo
Femina
Nyata
Cosmopolitan
Bola
Otomotif
Gatra
Bintang Indonesia
Dewi
106
Magazine revenue
IDR (mill)
124,143
113,013
93,558
54,713
49,428
47,735
38,432
35,217
33,238
33,227
INDONESIA: RADIO
RADIO
Number of commercial radio stations: 1,022
Source: PRSSNI (Indonesia Private Radio Broadcasting Assocation)
Costs/audiences
Station
Type
National
RRI pro 2
music
Main regional
Jakarta
Prambors
youth
Mustang
youth
Traxx
youth
ARH
news
Female
women
Trijaya
news
Kiss
music
Sonora
news/talk
Bens
music
Elshinta
news/talk
Elgangga
music
Hard Rock
music
I Radio
music
Bandung
MGT
music
Dahlia
local music
Cosmo
local music
Ardan
youth
Oz
youth
99ers
youth
KLCBS
music
Semarang
Suara Semarang local music
Gajahmada
music
RCT
youth
Imelda
youth
Surabaya
Suara Surabaya
news
Mercuri
news
Suara Giri
local music
Wijaya
local music
EBS
youth
Istara
youth
Peak time
Peak rate
(30 sec)
IDR
0600-1000/1600-2000
-
66
-
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
385,000
375,000
210,000
175,000
385,000
700,000
365,000
500,000
-
46
52
17
557
92
724
149
107
36
996
8,369.6
7,211.5
22,647.1
655.3
5,434.8
-
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
245,000
200,000
110,000
325,000
300,000
325,000
210,000
233
60
397
83
31
-
858.4
1,833.3
818.6
3,614.5
10,483.9
-
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
160,000
500,000
300,000
410,000
33
207
184
88
4,848.5
2,415.5
1,630.4
4,659.1
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
640,000
325,000
370,000
350,000
430,000
350,000
429
438
116
46
862.5
799.1
3,706.9
7,608.7
107
audience adult CPT PT
(000s)
IDR
INDONESIA: RADIO
Costs/audiences cont.
Station
Type
Peak time
Peak rate
(30 sec)
IDR
Medan
KIS
Kardopa
Most
youth
music
music
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
240,000
300,000
300,000
23
-
13,043.5
-
-
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
0600-1000/1600-2000
-
148
121
33
36
69
75
30
33
101
108
30
62
12
38
73
52
187
47
18
19
121
451
24
57
65
472
29
31
157
49
1,384
863
69
115
81
55
59
26
36
44
-
Gamasi
Gema Merdeka
Gita FM
Global
IBC
Idola
Kamajaya
Karisma
Kayumanis
KDS 8
Kencana
Kisi
Kosa
Kosmo
Lanugraha
Lesmana
M FM
MQ FM
MTB
Makobu
Media
Megaswara
Menara
Merdeka
Momea
Muara
Musi
Paramuda
Pesona
Pioneer
Pop
Rama
Rasika
Sahara
Sikamoni
Smphoni
Solo Radio
Star
Suzana
Tidar Sakti
audience adult CPT PT
(000s)
IDR
Source: Roy Morgan Q4 2008 & Ratecard
Average CPT (all commercial stations): IDR 2,056.2
108
INDONESIA: RADIO
Top ten radio
advertisers (2008)
categories (2008)
Radio expenditure
Advertiser
IDR (mill)
Tempo Scan Pacific
11,606
Supra Ferbindo Farma
7,083
Santos Jaya Abadi
6,182
Telkomsel
3,622
Unilever
3,596
Wings
2,727
Konimex
2,636
Telkom
2,608
Kalbe Farma
2,375
Indosat
2,201
Radio expenditure
Category
IDR (mill)
Painkillers
22,341
17,612
Coffee/tea
9,581
Vitamins/supplements
7,931
Health drinks
7,562
Banking/finance
4,783
Clove cigarettes
4,104
Formal education
3,350
Media/advertising
3,183
Traditional medicine
3,129
Top ten radio
sales houses (2008)
Sales house
Ardan 105.9 FM
Dahlia 101.5 FM
Rase 102.3 FM
Aquani 104 FM
Jusyan Media 92.7 FM
Best 102.5 FM
Rugeri 1242 Am
Citra 99.4 FM
Martha 101.3 FM
Reks 103.7 FM
Radio revenue
IDR (mill)
24,774
22,159
10,242
8,423
7,211
6,039
5,659
5,429
5,233
5,175
109
INDONESIA: CINEMA
CINEMA
Source: Blitz Megaplex, Cinema 21, 2008
per week: IDR 953,040
Source: Blitz Megaplex, Cinema 21, Rate 2008
Age
14-19
20-29
30-39
40-49
50-59
60+
Sex
Male
Female
Status
A1
A2
B
C1
C2
D
E
%
42.1
44.1
8.6
2.9
2.0
0.3
%
48.1
51.9
%
3.7
9.9
15.6
20.5
34.2
14.3
1.6
Source: Roy Morgan, Q4 08 - urban
Top cinema
owners (2008)
Owner
Cinema 21
Blitz Megaplex
Cinema revenue
IDR (mill)
38,754
5,720
Top ten cinema
sales houses (2008)
Sales house
Mall Kelapa Gading XXI
Studio XXI
Plaza Senayan XXI
Grand Indonesia (Blitz)
Pacific Place (Blitz)
Mall of Indonesia (Blitz)
Pondok Indah Mall XXI
Paris Van Java (Blitz)
Planet Hollywood XXI
Senayan City XXI
Source: Blitz Megaplex & Cinema 21, Gross Rate 2008 for screen advertising
110
Cinema revenue
IDR (mill)
2,704.8
2,147.3
2,111.4
1,560.0
1,560.0
1,560.0
1,667.0
1,040.0
910.8
883.2
INDONESIA: INTERNET
INTERNET
Typical monthly cost of internet access: IDR 300,000
Cost of display ads
Rate per month
Type
IDR (000s)
Top frame
140,500
Bottom frame
138,000
Leaderboard
120,000
Full banner - top section
100,000
Medium rectangle
95,000
3:1 rectangle
85,000
Vertical banner
80,000
Skyscraper
78,000
Full banner - centre section
75,000
Half banner - centre section
37,500
Keyword
download
indonesia
friendster
video
mp3
lagu
lowongan
yahoo
game
cerita
Source: Google Search, Jan-Dec 2008
Source: www.kompas.com, Homepage rate, 2008
Age
14-19
20-29
30-39
40-49
50-59
60+
Sex
Male
Female
Status
A1
A2
B
C1
C2
D
E
%
44.6
37.5
12.8
3.9
1.1
0.1
%
60.1
39.9
%
6.0
14.4
17.7
22.4
22.2
13.2
2.8
Site
facebook.com
google.co.id
yahoo.com
google.com
blogger.com
youtube.com
wordpress.com
kaskus.com
detik.com
4shared.com
Source: www.alexa.com, 30 Sep 2009
Source: Roy Morgan, Q4 08 - urban
111
INDONESIA: MEDIA REACH/OVERALL
MEDIA REACH
Reach %
28.9
11.3
5.9
98.1
29.5
5.4
5.2
Any newspaper in last 7 days
Any tabloid
Any magazine
Any television in last 7 days
Any radio in last 7 days
Been to cinema in last 4 weeks
Access the internet at least monthly
Source: Roy Morgan Q4 08
OVERALL
Top ten overall
advertisers (2008)
categories (2008)
Media expenditure
Advertiser
IDR (mill)
Unilever
3,947,944
Wings
852,791
Indofood
761,165
Telkomsel
697,820
Indosat
652,587
Astra Honda
629,757
Indomobil Group
594,601
Danone
551,294
Excelcomindo
521,598
Yamaha Motor Kencana
497,409
Media expenditure
Category
IDR (mill)
4,389,035
2,205,224
1,666,902
1,652,869
Hair care
1,426,474
Clove cigarettes
1,389,015
Phonelines
1,327,008
Skin care
1,122,116
Banking/finance
1,112,235
Media/advertising
1,070,107
Top ten media
owners (2008)
Top ten
sales houses (2008)
Owner
Jawa Pos Group
Para Group
Kompas Group
Surya Citra Media
Bakrie Group
Indosiar Group
Media Group
Globe Media Group
Mahaka Group
Media revenue
IDR (mill)
9,664,611
5,834,479
5,796,062
4,617,032
3,885,922
3,352,456
2,390,536
1,771,848
570,944
409,325
Sales house
Surya Citra Televisi
Rajawali Citra Televisi
Televisi Transformasi
Televisi Pendidikan
Global TV
Trans 7
Indosiar Visual Mandiri
Kompas
Cakrawala Andalas Televisi
TV One
112
Media revenue
IDR (mill)
3,776,273
3,631,841
3,274,485
2,997,112
2,590,101
2,521,577
2,390,536
1,909,641
1,810,057
1,381,453
JAPAN: ECONOMIC DATA
JAPAN
ECONOMIC DATA
2001
2002
1 US$ = 103.36 JPY at 2008 rate
2003
2004
2005
2006
2007
2008
490.3
-0.2
497.1
0.1
498.3
1.6
505.3
1.6
501.7 507.4 515.8 507.4
0.7
1.1
1.7
-1.6
510.3 514.6 523.2 507.4
1.0
0.8
1.7
-3.0
Gross Domestic Product (¥ trillion)
at current prices
% change
at 2008 prices
% change
497.7
-1.0
499.2
-0.2
491.3
-1.3
496.8
-0.5
Gross Domestic Product per capita (¥ 000s)
at current prices
at 2008 prices
3,911
3,923
3,866
3,909
3,853
3,907
3,912
3,967
3,937 3,981 4,049 3,986
4,004 4,037 4,106 3,986
4,821
4,889
4,854 4,909 4,990 4,909
4,937 4,979 5,062 4,909
at current prices
at 2008 prices
4,815
4,830
4,753
4,807
4,744
4,810
at current prices
at 2008 prices
37.8
38.0
37.4
37.8
37.3
37.8
37.8
38.4
38.1
38.7
38.5
39.1
39.2
39.7
38.6
38.6
127.3
127.1
127.3
127.4
98.9
-0.8
98.6
-0.3
98.6
0.0
98.3
-0.3
98.6
0.3
98.6 100.0
0.0
1.4
0.86
0.86
0.88
0.95
0.95
0.94
0.92
3.9
3.9
8.8
9.1
1.1
0.8
0.7
0.7
-3.9
-5.2
Population
Millions
127.5 127.5 127.4 127.3
2008=100
% change
99.7
-0.8
0.91
at current prices
at 2008 prices
-1.5
-0.7
-6.9
-6.2
-0.1
0.2
113
JAPAN: ADVERTISING EXPENDITURE
Advertising expenditure in ¥ (mill) at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
4,345,090
4,259,100
4,585,700
4,515,300
4,202,600
4,199,200
4,362,500
4,745,400
4,797,900
4,833,400
4,645,700
Newspapers
1,178,700
1,153,500
1,247,400
1,208,700
1,070,700
1,050,000
1,055,900
1,037,700
998,600
946,200
827,600
Magazines
425,800
418,300
436,900
418,000
405,100
403,500
397,000
484,200
477,700
458,500
407,800
TV
1,950,500
1,912,100
2,079,300
2,068,100
1,935,100
1,948,000
2,043,600
2,041,100
2,016,100
1,998,100
1,909,200
Radio
215,300
204,300
207,100
199,800
183,700
180,700
179,500
177,800
174,400
167,100
154,900
Outdoor
563,400
546,800
556,000
547,200
523,500
498,700
505,100
626,900
648,500
663,200
647,900
Internet
11,390
24,100
59,000
73,500
84,500
118,300
181,400
377,700
482,600
600,300
698,300
Advertising expenditure in ¥ (mill) at constant 2008 prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
4,280,210
4,208,128
4,562,772
4,528,955
4,249,580
4,257,909
4,423,492
4,826,224
4,826,224
4,902,378
4,902,378
Newspapers
1,161,100
1,139,695
1,241,163
1,212,355
1,082,669
1,064,680
1,070,662
1,055,374
1,055,374
959,703
959,703
Magazines
419,442
413,294
434,716
419,264
409,629
409,141
402,550
492,447
492,447
465,043
465,043
TV
1,921,375
1,889,216
2,068,904
2,074,354
1,956,732
1,975,235
2,072,171
2,075,864
2,075,864
2,026,615
2,026,615
Radio
212,085
201,855
206,065
200,404
185,754
183,226
182,010
180,828
180,828
169,485
169,485
Outdoor
554,987
540,256
553,220
548,855
529,352
505,672
512,162
637,577
637,577
672,665
672,665
Internet
11,220
23,812
58,705
73,722
85,445
119,954
183,936
384,133
384,133
608,867
608,867
Source: Dentsu
Notes:
1. After discounts
3. Includes production costs
4. Includes agency commission at an average of 17.5%
5. Magazines include more specialist and local titles from 2005
6. Outdoor includes more types of display from 2005.
7. Internet includes banners, text, mailing service e-mail, direct e-mailing,
sponsorship & tie-ups, interstitials, rich media, research, questionnaires,
key-word searching and SEM. Includes production costs from 2005.
Tobacco: Banned in all media, except newspapers and magazines. Advertising display
on vending machines allowed in stores.
Alcohol: Industry is self-regulated.
Pharmaceutical: Product ads banned for DTC. OTC medicine allowed, except for in
children's programmes or magazines.
Children's: Industry is self-regulated.
Political: Statements of political values are not restricted, except they must end on
the day before voting and media owners have the right to refuse them. Campaign ads
are not allowed on television and radio, and are restricted in number elsewhere.
114
JAPAN: POPULATION
POPULATION
374,744
Tokyo
Japanese
Yen
Land area (km²)
Capital city
Language
Currency
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
8,775
6,725
8,323
9,154
7,771
9,155
12,259
62,162
Female
(000s)
8,348
6,389
8,036
8,983
7,755
9,464
16,430
65,405
Total
(000s)
17,123
13,114
16,359
18,137
15,526
18,619
28,689
127,567
Source: Ministry of Internal Affairs and Communications
Adult status
1
2
3
Total
Male
(000s)
11,928
13,048
25,291
50,267
Female
(000s)
11,451
12,845
29,787
54,083
Total
(000s)
23,379
25,893
55,078
104,350
Source: Ministry of Internal Affairs and Communications
1 = ages 20-34
2 = ages 35-49
3 = ages 50+
115
JAPAN: TELEVISION
TELEVISION
Colour
DVD
PVR/DVR
99.4%
73.1%
51.2%
TV licence cost (per year): JPY 14,910
Cable (analogue)
Cable (digital)
DTH (analogue)
DTH (digital)
IPTV
Average
JPY
3,000
4,980
2,100
2,415-3,980
2,835
Source: Dentsu estimate
Peak rates
Channel
Kanto
NTV
TBS
CX
EX
TX
Kansai
YTV
MBS
KTV
ABC
TVO
Peak
time
Peak rate
15 sec spot
JPY
1900-2300
1900-2300
1900-2300
1900-2300
1900-2300
1,050,000
1,050,000
1,050,000
900,000
1900-2300
1900-2300
1900-2300
1900-2300
1900-2300
720,000
720,000
600,000
720,000
518,000
116
JAPAN: TELEVISION
Peak rates cont.
Channel
BS nittere
BS asahi
BS-TBS
BSjapan
Bsfuji
Space shower
Kids station
Movie plus
MTV Japan
Animax
Nikkei CNBC
Fox
Peak
time
1800-2200
1800-2300
1400-1600
2000-2200
1800-2200
-
Peak rate
30 sec
(JPY)
90,000
80,000
130,000
70,000
110,000
35,000
30,000
30,000
50,000
40,000
30,000
21,000
Source: Estimated by Dentsu satellite media div
Programme
59th NHK Kouhaku Utagassen (pt.2)
Beijing Olympics Opening Ceremony
59th NHK Kouhaku Utagassen (pt.1)
Beijing Olympics
24hour TV 31st/Love Saves the Earth (pt.10)
Atsuhime (NHK Taiga drama)
2008 Baseball - Giants v Seibu - 7th match
Beijing Olympics 2008
The 85th Tokyo-Hakone Come & Go College Relay Race (pt.2)
Change (TV drama - final episode)
117
Channel
NHK
NHK
NHK
NHK
NTV
NHK
NTV
NTV
NTV
EX
Adult
TVR
42.1
37.3
35.7
30.6
30.2
29.2
28.2
28.1
27.5
27.4
JAPAN: TELEVISION
Top ten television
advertisers (2008)
Advertiser
KAO
Kowa
House Food Corporation
Alico Japan
Suntory
Toyota
Procter & Gamble
Nihon Cyokuhan
Kirin
Nissan
Source: Video Research
categories (2008)
TV expenditure
JPY (tens mill)
21,016
20,884
19,474
15,200
13,794
13,514
12,736
12,048
9,595
9,304
Category
Cosmetics/toiletries
Food
Beverages & cigarettes
Information/communications
Pharmaceuticals/medical supplies
Finance/insurance
Auto
Hobbies/sport
Distribution/retail
Transportation/leisure
Source: Dentsu
Top television
owners (2008)
TV revenue
JPY (tens mill)
347,877
277,759
272,764
220,931
107,520
Owner
CX
NTV
TBS
EX
TX
Source: Dentsu
118
JAPAN: NEWSPAPERS
NEWSPAPERS
Newspapers
Title
National dailies
Yomiuri Shinbun
Asahi Shinbun
Mainichi Shinbun
Nihon Keizai Shinbun
Sankei Shinbun
Regional dailies
Chunichi Shinbun
Hokkaido Shinbun
Nishi Nihon Shinbun
Local dailies
Sizuoka Shinbun
Chugoku Shinbun
Kobe Shinbun
Kyoto Shinbun
Nigata Nippo
Shinano Mainichi Shinbun
Kahoku Shinpo
San'yo Shinbun
Minaminihon Shinbun
Hokkoku Shinbun
Kumamoto Nichinichi Shinbun
Ehime Shinbun
Fukushima Minpo
Akita Sakigake
To-o Nippo
Kitanihon Shinbun
Tokushima Shinbun
Oita Godo Shinbun
Iwate Nippo
Miyazaki Nichinichi Shingun
Kochi Shinbun
Kanagawa Shinbun
Yamagata Shinbun
Fukui Shinbun
Shikoku Shinbun
Yamanashi Nichinichi Shinbun
Fukushima Min'yu
Ryukyu Shinpo
Okinawa Times
Full page
Circulation
B/W
(000s)
JPY (000s)
Full page
Colour
JPY (000s)
10,018
8,031
3,804
3,052
1,846
47,910
39,855
25,920
20,400
13,950
56,450
47,435
32,692
25,300
16,350
2,749
1,176
838
14,100
7,395
5,985
16,650
8,595
7,185
712
699
563
516
491
487
485
467
368
349
348
311
301
254
252
250
250
228
224
218
215
214
210
210
209
208
201
197
191
4,650
3,810
4,050
3,450
3,450
3,390
3,450
3,225
2,730
3,165
2,865
2,685
2,700
2,700
2,880
2,655
2,640
2,730
2,790
2,700
2,460
2,070
2,760
2,415
2,430
2,610
2,250
2,670
2,670
5,520
4,910
5,050
4,550
4,150
4,090
4,250
4,025
3,180
3,865
3,365
3,135
3,050
3,100
3,330
3,205
3,020
3,130
3,240
3,050
2,820
2,870
3,210
2,965
2,760
3,030
2,600
3,040
3,040
119
JAPAN: NEWSPAPERS
Newspapers cont.
d=daily
Title
Local dailies cont.
Nagasaki Shinbun
San'in Chuo Shinpo
Gifu Shinbun
Nihonkai Shinbun
Saga Shinbun
Nara Shinbun
Ise Shinbun
Yamaguchi Shinbun
Sports dailies
Sports Nippon Shinbun
Nikkan Sports Shinbun
Hochi Shinbun
Trade
Nikkan Kogyo Shinbun (d)
Nikkei MJ (3/wk)
Nikkei Sangyo Shinbun (d)
FujiSankei Business i. (d)
Full page
Circulation
B/W
(000s)
JPY (000s)
Full page
Colour
JPY (000s)
184
183
177
171
141
124
110
88
2,235
2,310
2,490
2,100
2,070
1,643
1,950
1,500
2,585
2,850
2,940
2,550
2,410
1,958
2,350
1,850
1,771
1,760
1,524
7,547
7,479
6,453
9,947
9,829
8,653
422
246
160
160
3,234
3,150
2,625
2,200
4,034
4,250
3,625
2,700
Source: Japan Audit Bureau of Circulations (Circulation Report 2008, Jan-Jun average)
Japan Advertising Agencies Association (Newspaper price list 2008 1H), Media
Research Center Inc. (2008 1H)
categories (2008)
Category
JPY (tens mill)
13,683
Distribution/retail
8,598
Publications
7,990
Classified ads/other
6,417
Food
5,859
Information/communications
5,455
Finance/insurance
4,810
Real estate
4,451
Education, medical service & religion
4,224
Auto
2,921
Source: Dentsu Advertising Expenditure in Japan
120
JAPAN: MAGAZINES
MAGAZINES
Magazines
Full page
Circulation
Colour
Title
(000s)
JPY (000s)
General
Weekly Bunshun (w)
519
1,850
Weekly Shincho (w)
447
1,700
Friday (w)
391
2,200
Weekly Post (w)
297
2,000
Weekly Gendai (w)
250
1,850
SPA! (w)
111
1,400
Business
Nikkei Business (w)
300
2,520
President (f)
201
1,900
Weekly Diamond
121
1,300
Toyo Keizai (w)
93
900
Comics
Shonen Jump (w)
2,788
3,000
Shonen Magazine (w)
1,773
2,300
Home interest
Kyo no Ryori (m)
659
2,400
ESSE (m)
446
2,400
Orange Page (f)
388
2,500
LEE (m)
275
2,100
Sutekina Okusan (m)
128
2,000
Women's
MORE (m)
352
2,500
CanCam (m)
346
2,400
With (m)
332
2,700
Sweet (m)
319
1,300
Weekly Josei Jishin
287
2,400
nonno (f)
259
2,200
anan (w)
253
2,000
JJ (m)
110
2,300
Katei Gaho (m)
108
2,000
Men's
Playboy (w)
207
1,850
Men's nonno (m)
175
1,500
Nikkei Trendy (m)
164
1,800
Popeye (m)
73
1,500
Hobbies
Nikkei Paso-Com (f)
168
1,460
Car and Driver (f)
160
720
Weekly Ascii
128
750
Car Graphic (m)
80
800
121
Full page
B/W
JPY (000s)
1,080
1,000
1,400
1,200
900
1,670
1,260
1,000
650
1,400
900
1,600
1,800
1,300
1,200
1,650
1,200
700
1,000
1,007
450
370
440
JAPAN: MAGAZINES
Top ten magazine
advertisers (2008)
Advertiser
Shiseido
Toyota
Chanel
Panasonic
KAO
Sanyoshokai
Richemont
Parfums Christian Dior
KDDI
Kanebo Cosmetics
JYP (tens mill)
528.2
393.2
388.1
370.9
340.2
289.7
272.9
261.4
243.8
226.3
Source: 2007.1-12 DAS
categories (2008)
Category
JYP (tens mill)
Clothing/fashion
8,024
5,565
Hobbies/sporting goods
2,835
Information/communication
2,595
2,528
Food
2,057
Bevarages & cigarettes
2,046
Auto
2,037
Distribution/retail
1,901
Education, medical service & religion
1,885
122
JAPAN: RADIO
RADIO
Source: Dentsu
Source: VideoResearch in Tokyo Area
Peak rates
Station
National
TBS
QRR
LFR
TOKYO FM
J-WAVE
Main regional
ABC
MBS
OBC
FM Osaka
FM802
Type
Peak
time
Peak rate
(20 sec)
JPY
AM
AM
AM
FM
FM
0600-1300
0600-1300
0500-1500
0600-1300
0600-1400
100,000
100,000
127,000
100,000
80,000
AM
AM
AM
FM
FM
0600-1300
0600-1300
0600-1400
0700-2400
0600-1400
65,000
65,000
65,000
52,000
52,000
categories (2008)
Category
Auto
Finance/insurance
Food
Distribution/retail
Food services
Government/organizations
Real estate
Radio expenditure
JYP (tens mill)
1,534
1,514
1,429
1,345
1,116
970
895
895
860
837
123
JAPAN: OUTDOOR
OUTDOOR
Roppongi Hills Metro Hat
Omotesando Hills Media Ship
Mallscape
Shibuya 109 Cykinder
Jun Fasion-board
Running Billboard Bus
Taxi Rear Window Sticker
Number of
sites
1 board (outside)
1 site
1,420 boards, 163 stores
1 board
125 boards
1 bus
500 taxis
124
Cost per panel
per month JPY
40,000,000
100,000,000
84,000,000
26,000,000
20,600,000
6,500,000
3,500,000
JAPAN: CINEMA
CINEMA
Source: Motion Picture Producers Association of Japan, Inc.
Trend in admissions
2004
2005
2006
2007
2008
Admissions
(mill)
170.1
160.5
164.6
163.2
160.5
Gross takings
JPY (bill)
210.9
198.2
202.9
198.4
194.8
Age
16-24
25-34
35-49
50+
Sex
Male
Female
%
20.5
21.4
31.3
26.9
%
46.2
53.8
Source: Video Research (Tokyo area)
Film
Ponyo on the Cliff by the Sea
Boys Over Flowers: Final
Red Cliff Part1
The Devotion of Suspect X
Pokemon the Movie: Diamond & Pearl 2
Aibou the Movie
I am Legend
20th Century Boys <Chapter 1>
The Magic Hour
125
Gross takings
JPY (tens mill)
1,550
775
571
505
492
480
444
431
395
392
JAPAN: MEDIA REACH/OVERALL
MEDIA REACH
Newspapers
Magazines
Radio
Internet
Daily
86.8
48.1
11.3
19.3
57.5
Source: MCR2008 (Kanto area)
OVERALL
Top ten overall
advertisers (2008)
Advertiser
Panasonic
Toyota
Honda
Kao
KDDI
Itoyokado
Suntory
NTT-docomo
Mitsubishi-Motors
Sharp
Media expenditure
JPY (bill)
90.5
88.2
88.1
55.7
43.0
42.4
42.2
41.1
40.5
40.4
Source: Nikkei Advertisement Research Institute
categories (2008)
Category
Food
Beverages & cigarettes
Finance/insurance
Distribution/retail
Auto
Hobbies/sporting goods
Media expenditure
JPY (tens mill)
30,145
29,380
26,944
24,685
24,145
21,296
21,064
19,228
18,367
16,925
126
MALAYSIA: ECONOMIC DATA
MALAYSIA
ECONOMIC DATA
2001
2002
2003
1 US$ = 3.34 Ringgit at 2008 rate
2004
2005
2006
2007
2008
474.0
13.2
543.9
11.5
522.4
10.2
582.4
7.1
573.7
9.8
617.4
6.0
641.9
11.9
677.0
9.6
740.7
15.4
740.7
9.4
18.8
21.6
20.4
22.7
22.0
23.7
24.2
25.5
27.4
27.4
142.1
163.0
156.6
174.6
172.0
185.1
192.4
202.9
222.0
222.0
Gross Domestic Product (RM billion)
at current prices
% change
at 2008 prices
% change
352.6
2.7
422.6
1.3
383.2
8.7
450.7
6.7
418.8
9.3
487.9
8.2
Gross Domestic Product per capita (RM 000s)
at current prices
at 2008 prices
14.8
17.8
15.8
18.6
16.9
19.7
at current prices
at 2008 prices
105.7
126.7
114.9
135.1
125.5
146.3
at current prices
at 2008 prices
4.4
5.3
4.7
5.6
5.1
5.9
5.6
6.5
6.1
6.8
6.6
7.1
7.2
7.6
8.2
8.2
23.8
24.3
24.7
25.2
25.6
26.1
26.6
27.0
85.0
1.9
85.8
1.0
87.2
1.5
89.7
2.9
92.9
3.6
94.8
2.0
100.0
5.5
0.91
0.89
0.96
0.90
0.86
0.88
0.86
21.0
19.2
3.5
0.6
4.9
1.3
15.0
12.7
12.2
6.4
Population
Millions
2008=100
% change
83.4
1.4
0.91
at current prices
at 2008 prices
2.9
1.5
8.5
6.5
7.8
6.8
127
MALAYSIA: ADVERTISING EXPENDITURE
Advertising expenditure in RM (mill) at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
2,190
2,552
3,107
3,198
3,471
3,742
4,529
4,669
4,880
5,609
6,284
Newspapers
1,260
1,471
1,866
1,936
2,188
2,365
2,672
2,776
2,741
3,065
3,321
Magazines
111
104
131
183
158
159
169
160
156
166
156
TV
698
823
936
878
921
994
1,407
1,424
1,619
1,946
2,320
Radio
56
85
102
120
144
153
169
178
193
241
291
Cinema
11
10
10
11
10
13
14
18
20
26
27
Outdoor Internet
54
59
62
70
50
58
98
113
20
151
40
165
50
170
65
Advertising expenditure in RM (mill) at constant 2008 prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
2,775
3,150
3,775
3,833
4,083
4,360
5,196
5,204
5,252
5,916
6,284
Newspapers
1,596
1,815
2,267
2,320
2,574
2,755
3,066
3,094
2,950
3,233
3,321
Magazines
141
128
159
219
186
185
194
178
168
175
156
TV
884
1,016
1,137
1,052
1,083
1,158
1,614
1,587
1,742
2,052
2,320
Radio
71
105
124
144
169
178
194
198
208
254
291
Cinema
14
12
12
13
12
15
16
20
22
27
27
Source: Nielsen Media Research, ZenithOptimedia
Notes:
1. Before discounts
4. Includes agency commission
5. Outdoor estimated to 2003, actual from 2004
6. Internet figures are agency estimates
Tobacco: Banned.
Alcohol: Banned on TV, radio, and outdoor.
Pharmaceutical: All ads must be approved by the Ministry of Health.
Children: No fast-food ads in children's programming
128
Outdoor Internet
68
73
75
84
59
68
112
126
22
163
43
174
53
170
65
MALAYSIA: POPULATION
POPULATION
328,550
Kuala Lumpur
Bahasa (Malay)
Ringgit (RM)
Land area (km²)
Capital city
Language
Currency
Population by age
0-14
15-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
4,576
2,603
2,166
1,850
1,466
876
576
14,113
Female
(000s)
4,299
2,492
2,117
1,804
1,407
839
656
13,614
Total
(000s)
8,875
5,095
4,283
3,654
2,873
1,715
1,232
27,727
Source: Statistics Year Book 2008
Adult status
AB
C1
C2
DE
others
Total
Male
(000s)
1,251
1,279
1,012
3,575
31
7,148
Female
(000s)
1,090
1,199
1,107
3,718
27
7,141
Total
(000s)
2,341
2,478
2,119
7,293
58
14,289
Source: NMR Media Index Q4 2008
AB = managers & professionals
C1 = well-educated non-manual & skilled workers
C2 = skilled & non-manual workers
DE = unskilled & less educated workers
129
MALAYSIA: TELEVISION
TELEVISION
DVD
Digital satellite dish
79%
37%
37%
Source: Nielsen Media Research
No TV licence fee
DTH (digital)
Average
(RM)
48
Source: Astro
Main channels
Channel
Non-commercial
ART
Bloomberg
Cinemax
CCTV 9
Disney
HBO
Playhouse Disney
Astro On Demand
Commercial
Al-Jazeera English
Animal Planet
Animax
Asian Food Channel
Astro AEC
Astro Awani
Astro HITZ.TV
Astro HUA HEE DAI
Astro Oasis
Astro Prima
Astro Ria
Astro SuperSport
Technical
penetration
(%)
Daily
Ad mins
hours of
per
transmission
week
45
45
45
45
45
45
45
45
24
24
24
24
24
24
24
24
-
45
45
45
45
45
45
45
45
45
45
45
45
24
24
24
24
24
24
24
24
24
24
24
24
504
504
504
504
504
504
504
504
504
504
504
504
130
Main channels cont.
Channel
Astro Vaanavil
Astro Vellithirai
Astro Wah Lai Toi
Astro Xiao Tai Yang
Astro@15
AXN
BBC Entertainment
BBC World
Bernama TV
Cartoon Network
CCTV 4
Celestial Movie
Channel [V]
Chutti TV
CNBC Asia
CNN
Crime & Investigation Network
Discovery Channel
Discovery Home & Health
Discovery Real Time
Discovery Science
Discovery Travel & Living
E!
ESPN
ETTV Asia
Eurosport
Golf Channel
Hallmark Channel
Jia Yu Channel
Makkal TV
MTV
National Geographic Channel
NHK World
Nickelodeon
Phoenix Chinese Channel
Phoenix InfoNews Channel
Shuang Xing
STAR Movies
STAR Sports
STAR World
Sun Music
Sun TV
The History Channel
TVB Xing He
TVB8
Technical
penetration
(%)
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
45
Daily
Ad mins
hours of
per
transmission
week
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
24
504
131
Main channels cont.
Channel
TVBS Asia
TVIQ
WaTV
Zee
Box Office Movies
Box Office Sports
Box Office Events
TV1
TV2
TV3
NTV7
8TV
TV9
Technical
penetration
(%)
45
45
45
45
45
45
45
99
99
98
98
85
85
Daily
Ad mins
hours of
per
transmission
week
24
504
24
504
24
504
24
504
24
4-8*
24
4-8*
24
4-8*
20
743
24
1,514
19
2,340
18
1,291
20
1,483
19
1,189
Source: Nielsen Media Research, Astro
* between films/events
Cost/audience
Channel
TV1
TV2
TV3
8TV
NTV7
TV9
Peak rate
30 sec
(RM)
5,600
9,600
19,940
6,000
7,000
5,500
Peak
time
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
audience adult CPT
(000s)
(RM)
404
13.9
682
14.1
2,352
8.5
362
16.6
302
23.2
356
15.4
Average CPT (all commercial channels): RM 12.0
132
Channel
Commercial
TV1
TV2
TV3
NTV7
8TV
TV9
Other
2008
Individuals (4+) Adults (15+)
6.7
8.5
28.9
5.6
4.4
7.9
37.9
7.2
9.0
28.9
5.9
4.8
5.8
38.4
Programme
Anugerah Juara Lagu Ke 22 (L)
Anugerah Bintang Popular Bh (L)
Anugerah Skrin (L)
Cny Movie Special
Lestary
Pengumuman Hari Raya Aidilfitri
Buletin Utama
Aksi
Dunia Baru
Mr. Mama
Channel
TV3
TV3
TV3
TV3
TV3
TV3
TV3
TV3
TV3
TV3
Top ten television
advertisers (2008)
Advertiser
Unilever
Procter & Gamble
Celcom
Digi Telecommunication
Glaxo Smithkline
Maxis Communication
Colgate-Palmolive
Nestlé
Grand Brilliance
Reckitt Benckiser
TV expenditure
RM (000s)
125,660
118,614
80,781
69,148
55,446
51,016
48,349
40,778
35,132
34,399
Source: Nielsen Adex Reports
133
Adult
TVR
25.4
24.3
20.7
17.8
16.2
16.0
15.8
15.4
15.0
14.3
Ad revenue
2008
RM (mill)
66.9
150.0
968.9
402.1
343.2
230.0
-
categories (2008)
TV expenditure
RM (000s)
471,951
314,588
217,669
217,082
130,255
127,993
113,481
103,544
96,737
72,008
Category
Toiletries
Communication
Non-alcoholic beverages
Food
Government, social & political orgs.
Pharmaceutical
Household products
Retail
Auto
Finance
Top television
owners (2008)
TV revenue
RM (000s)
1,944,238
217,009
319,243
Owner
Media Prima
RTM
ASTRO
Source: Nielsen Adex Reports/annual reports
134
MALAYSIA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly N=National R=Regional F=Free
Adult
f=fortnightly
B/W
B/W
Colour
Title
(000s)
(000s)
RM
RM
RM
Mingguan Malaysia (w, N)
458
1,247
25,920
20.8
39,920
Sin Chew Jit Poh (d, N)
384
1,101
33,390
30.3
45,000
Metro Ahad (w, N)
363
2,451
10,824
4.4
22,824
Sinar Harian (d, R)
335
524
5,632
10.7
6,832
Harian Metro (d, N)
324
2,431
10,824
4.5
22,824
Sunday Star (w, N)
314
935
17,970
19.2
36,800
The Star (d, N)
305
981
18,914
19.3
39,800
Berita Minggu (w, N)
298
1,375
12,672
9.2
26,672
The Sun (d, N, F)
271
13,320
22,320
China Press (d, N)
241
878
16,960
19.3
28,800
Utusan Malaysia (d, N)
198
859
23,220
27.0
35,220
Berita Harian (d, N)
193
1,266
12,672
10.0
26,672
New Sunday Times (w, N)
157
218
11,880
54.5
25,380
New Straits Times (d, N)
137
269
11,880
44.2
25,380
New Life Post (f, N)
136
2,419
4,368
Guang Ming Daily (d, N)
131
378
17,490
46.3
23,850
Kosmo! Ahad (w, N)
121
435
5,280
12.1
10,280
Kosmo! (d, N)
116
553
3,960
7.2
7,460
Nanyang Siang Pau (d, N)
114
162
12,614
77.9
21,000
Oriental Daily News (d, N)
103
7,168
11,008
Red Tomato (w, R, F)
100
7,200
9,800
Kwong Wah Yit Poh (d, N)
93
250
7,685
30.7
19,610
Mun Sang Poh (f, R)
92
3,248
5,264
Borneo Post (Sabah & Sarawak) (d, R)
84
11,880
23,760
See Hua Daily News (Sabah/Sarawak) (d, R)
76
10,260
20,520
Malaysia Nanban Sunday (w, N)
60
344
6,240
18.1
10,816
Malaysia Nanban (d, N)
60
266
4,160
15.6
9,152
Makkal Osai (d, N)
55
3,328
8,320
Makkal Osai Sunday (w, N)
55
5,408
9,152
Eastern Times (Sarawak) (d, R)
46
4,806
7,506
United Daily News (Sarawak) (d, R)
45
7,560
10,860
Utusan Sarawak (d, R)
40
4,050
6,450
Daily Express (Sabah) (d, R)
31
3,604
9,010
The Edge (w, N)
25
10,878
14,878
New Sabah Times (Sabah) (d, R)
24
1,872
4,680
International Times (Sarawak) (d, R)
23
4,860
6,760
Asia Times (Sabah) (d, R)
19
4,240
5,088
Overseas Chinese Daily News (Sabah) (d, R)
18
2,450
6,125
Malaysian Reserve (d, R)
15
6,993
10,493
Financial Daily (d, N)
10
8,000
12,000
Morning Post (Sabah) (d, R)
9
2,052
2,952
Merdeka Daily News (Sabah) (d, R)
7
2,052
2,952
Tamil Nesan Sunday (w, N)
128
4,368
34.1
9,152
Tamil Nesan (d, N)
110
3,328
30.3
7,904
Ni-Chi Ma Press (f, R, F)
4,416
5,916
Source: Nielsen/ratecards
Average CPT (B/W): RM 16.2
135
MALAYSIA: NEWSPAPERS
Top ten newspaper
Advertisers (2008)
Top ten newspaper
Categories (2008)
Advertiser
RM (000s)
Celcom
48,366
Maxis Communication
47,191
39,282
Giant TMC
35,111
Toyota
30,798
Air Asia
26,635
Panasonic
26,351
Nestlé
25,489
Radio Televisyen Malaysia
24,827
Measat Broadcast Network
21,736
Category
RM (000s)
122,975
Local government
85,617
Universities
77,460
Hypermarkets
71,654
Property
68,441
Furniture
67,675
Cinema advertising
67,584
Credit cards
63,624
Airlines
62,071
Department stores
57,332
Top ten newspaper
owners (2008)
Newspaper revenue
Owner
RM (000s)
Star Publications
939,081
NSTP Group
777,508
Sin Chew Media
416,073
Utusan Media Sales
263,306
Nanyang Press Mktg
253,976
See Hua Marketing
184,720
Sun Media Corp
123,780
Guang Ming Ribao
68,011
Kwong Wah Yit Poh
60,184
The Edge Publications
50,060
136
MALAYSIA: MAGAZINES
MAGAZINES
Magazines
w=weekly f=fortnightly m=monthly bm=bimonthly
Adult
q=quarterly a=annually 2a=twice yearly
Colour
B/W
Title
(000s)
(000s)
RM
RM
RM
Automobile
Toyota Touch (m)
180
8,000
Hypertune (m)
50
4,300
Kereta (m)
40
1,700
Malaysian Motor Trader (w)
35
4,416
Roda-Roda (m)
35
39
2,900
74
Autocar Asean (m)
30
8,000
Top Gear (m)
30
5,500
Cars.my (m)
25
4,000
EVO (m)
25
6,000
F1 Racing Plus (m)
25
5,500
Torque (m)
25
4,000
Auto World (bm)
21
3,000
Car Plus (bm)
20
5,300
Bike Trader Trader (w)
15
2,760
Business
Dewan Ekonomi (m)
35
2,500
Business World (m)
30
10,900*
Malaysian Business (f)
25
6,290
The Edge (w)
25
14,878
Smart Investor (m)
21
6,500
Money Compass (m)
20
4,800
Eye Asia (m)
20
4,500
Forward (m)
20
3,000
Usahawan Sukses (bm)
20
2,800
Business Today (m)
16
5,800
Technology Business Review (m)
15
8,000
Yazhou Zhoukan (w)
15
3,500*
Personal Money (m)
12
6,000
Shanghai (m)
9
2,700
Cards/clubs/lifestyles
KL Lifestyle (m)
75
10,000
Astelier (bm)
25
7,500
Oxygen (m)
25
3,500
Expatriate Lifesyle (m)
19
6,300
Le Prestige (m)
18
7,500
Astelier Beaute (q)
15
5,500
Passions (m)
15
6,000
Malaysia Tatler (m)
13
11,742
Society (a)
13
11,742
The Peak (bm)
13
7,200
Cookery (m)
Saji (m)
55
165
2,200
13
Rasa (m)
50
4,000
Oriental Cuisine (m)
30
3,900
Ruang Dapur (m)
30
4,000
-
137
MALAYSIA: MAGAZINES
Magazines cont.
Adult
Colour
B/W
Title
(000s)
(000s)
RM
RM
RM
Flavours (q)
20
4,700
Her World Cookbook (a)
20
4,000
Education/children
Dewan Pelajar (m)
130
2,500
Dewan Siswa (m)
110
94
2,500
27
E@siswa
70
2,500
Kuntum (m)
69
3,100
Arena Komik (f)
55
2,600
Bintang Kecil (f)
55
3,000
E-baca (m)
40
2,500
Fokus (m)
40
2,000
Taman Ria Disney (m)
35
2,600
Bulanan Pelajar (m)
30
2,100
K-Zone (m)
30
5,500
Kawan (m)
27
1,000
Donald Duck (m)
25
2,000
Kidz (bm)
25
4,000
Education Quarterly (bm)
12
3,150
Entertainment
Astroview (English)
248
6,000
Astroview (Malay)
187
6,000
Astroview (Malay)
116
6,000
Mangga (m)
102
344
3,250
9
Klik (f)
90
3,500
Media Hiburan (w)
86
3,800
Astroview (Chinese)
85
7,500
Gila- Gila (bm)
75
60
4,180
70
G3 (m)
70
3,500
Hype (f)
70
2,500
Ujang (f)
70
179
4,700
26
Vision 4 Viewing Guide (m)
66
16,800
Apo (f)
50
3,700
Blues Selamanya (f)
50
Starz (m)
50
2,000
URTV (f)
46
195
4,025
21
Yeah (w)
41
3,000
Ok! (m)
35
4,500
Young Generation (f)
35
2,600
Utopia (f)
33
2,500
Hai (w)
32
97
2,600
27
Faces (f)
30
4,000
Gempak (f)
30
2,500
Juice (m)
30
5,500
KLUE (m)
30
75
3,800
51
Life TV (w)
27
2,900
e-Move (f)
26
4,600
Hot (f)
21
3,800
Cinema Online (m)
20
4,500
-
138
MALAYSIA: MAGAZINES
Magazines cont.
Adult
Colour
B/W
Title
(000s)
(000s)
RM
RM
RM
Comic King (m)
20
2,000
Star Talk (m)
20
2,500
Lime (m)
18
3,000
Galaxie (f)
17
80
3,900
49
Indian Movie News (m)
15
50
800
16
Video Movie News (m).
15
2,000
TV Times (w)
12
2,500
Movieland (m)
10
1,000
General interest
Mastika (m)
235
883
2,500
3
Reader's Digest Eng (m)
134
5,700*
M'sia SME Business Directory (a)
130
8,000
Adsvantage (m)
120
12,400
Bacaria (w)
90
2,000
e-Ring (m)
50
3,800
Dewan Agama & Falsafah (m)
40
2,000
SMI Business Directory (a)
40
8,400
Epop (w)
35
2,500
Agroworld (m)
33
3,500
Rod & Line (m)
31
2,600
Al- Islam (m)
30
850
Corporate Agricultur Directory (a)
30
3,788
Dewan Kosmik (m)
30
2,500
Dewan Masyarakat (m)
30
56
2,500
45
M'sia Information Industry Directory (a)
30
3,780
Pets Magazine (bm)
30
3,000
Mobile Navi (f)
28
2,800
Building Review Journal
25
7,000
Digital Camera Mag (m)
25
5,060
Malaysia's Best Restaurant (a)
20
6,000
Mobile World (m)
20
3,800
IEM Journal (m)
16
1,800
IEM Directory (a)
15
3,300
FMM Directory (a)
13
4,100
Home Buyer's Guide (a)
13
6,000
Ai Photography & Digital Imgaing (bm)
12
4,000
M'sia Oil & Gas Diretory (a)
10
5,200
Vegetable Farmer (m)
10
3,500
Asian Defence Journal (a)
9
3,535**
Asian Water (a)
8
2,395**
Asian Timber (a)
7
1,800**
M'sian Naturalist (q)
7
2,000
Reader's Digest Chi (m)
7
7,715*
Berita Subang (q)
6
1,800
Berita RSC (m)
6
1,500
Berita FMM (bm)
5
1,900
M'sia Agricultural Directory & Index (ba)
5
3,800
The Planter (m)
4
1,000
-
139
MALAYSIA: MAGAZINES
Magazines cont.
Adult
Colour
B/W
Title
(000s)
(000s)
RM
RM
RM
Pemikir (q)
3
1,000
Health
Oh! (bm)
40
3,800
Rapi (f)
35
4,800
Healthy Magazine (m)
30
4,200
Long Life (m)
30
3,200
Health Today (m)
23
7,558
Berita MMA (m)
11
2,600
Medical Progress (m)
5
1,672*
JPOG (bm)
2
1,403*
Home
Anjung Seri (m)
67
183
4,000
22
Impiana (m)
45
5,000
Dapur Impiana (q)
40
5,000
Home Concept (bm)
40
6,500
Laman Impiana (bm)
40
5,000
Apartmen Impiana (f)
35
5,000
Haven (m)
30
6,000
Sweet Home (bm)
30
3,900
Homes (a)
20
4,000
Homedec (ba)
20
3,500
Seni Hias (bm)
20
3,500
Home Buyer's Guide (a)
13
6,000
IT/computer
Majalah PC (m)
40
2,500
Pc Gamer (m)
30
5,060
T3 (m)
30
5,500
HWM (m)
28
6,500
Stuff (m)
25
90
6,000
67
3C Digital (m)
24
5,300
Chip (m)
22
5,000
Games (m)
17
5,300
PC Com (m)
12
5,500
Men
Maskulin (m)
45
5,000
For Him Magazine (FHM) (m)
30
6,500
Men's Health (m)
30
5,500
New Icon (bm)
30
4,500
New Man (m)
30
6,500
August Man (m)
20
6,800
Parenting
Parenthink (m)
137
5,500
Seri Dewi & Keluarga (m)
70
5,000
Mami & Baby (m)
49
5,000
Mom & Baby (m)
48
5,200
Pa & Ma (m)
48
4,800
Ibu (m)
40
4,000
Parenthood (m)
39
5,000
-
140
MALAYSIA: MAGAZINES
Magazines cont.
Adult
Colour
B/W
Title
(000s)
(000s)
RM
RM
RM
Baby Care Book (a)
38
8,628
Mother & Baby (m)
35
4,000
Mommy Baby (m)
30
3,550
Professional
Accountants Today (m)
25
4,400
Perajurit (m)
21
1,335**
Jurutera (m)
15
3,850
Professional Printer (bm)
13
3,500
Photo Creator (bm)
12
4,000
The Medical Journal of M'sia (5x yearly)
11
1,000
Architecture Malaysia (bm)
10
26
3,850
148
M'sian Medical Tribune (f)
10
1,698*
The Chartered Secretary M'sia (bm)
9
2,000
Brand Equity (q)
8
4,000
Adoi (m)
7
4,100
MIMs Malaysia (q)
7
S$ 5,900
MIMs Annual M'sia (a)
6
S$ 4,700
Media Planning Guide (a)
5
4,500
Outdoor Advertising guide (a)
5
3,800
Press & PR Guide (a)
5
4,000
ABC News (q)
2
1,000
Sports
Jsports (w)
60
4,000
Arena Bola Sepak (f)
46
2,500
Asian Bowling Digest (bm)
43
6,000
4,500
EPL (m)
35
5,500
Pancing (m)
27
2,600
Allsports (m)
25
4,500
F1 Racing (m)
25
5,500
Four Four Two (m)
25
90
6,000
67
Football World (m)
23
5,300
Fairways (m)
20
6,500
Football Weekly (w)
20
4,500
Golf Digest (m)
20
6,300
Golf Malaysia (m)
20
3,500
Golf Buaya (m)
17
3,500
Par Golf (m)
17
6,000
Golf Vacations (q)
10
6,500
Travel/inflight/tourism
Going Places (m)
100
31,000
Traveller's Digest of Malaysia (bm)
45
5,400
Libur (bm)
40
6,000
Travel 3Sixty (m)
40
12,000
Vision KL (m)
40
9,800
Let's Travel (m)
37
3,000
KL Welcome Guide (a)
35
4,800
Leisure Travel (bm)
35
4,000
Travelmate (bm)
20
4,500
-
141
MALAYSIA: MAGAZINES
Magazines cont.
Adult
Colour
B/W
Title
(000s)
(000s)
RM
RM
RM
Heritage Asia (q)
15
5,000
Holiday Getaways 2008 (a)
6
6,500
Arrivals (a)
2
7,350
Women/fashion
I-Remaja (m)
25
3,500
Aniqah
25
3,000
Apple (f)
33
3,800
Bella Bride (ba)
32
4,000
Cine- Fashion (m)
23
72
3,500
49
Citta Bella (m)
32
4,000
Cleo (m)
57
111
5,060
46
Cosmopolitan (m)
40
4,200
Dara.com (m)
46
4,800
Eh! (m)
48
4,500
Female (m)
50
68
5,000
74
Female Brides
30
5,000
Feminine (20 days)
60
76
5,900
78
Funi (m)
30
3,800
Glam (m)
25
5,000
Harmoni (m)
35
3,000
Harpers Bazaar (m)
25
4,900
Her World (m)
40
40
4,620
116
Her World Brides (a)
25
4,000
I Feel (m)
14
4,000
In-Trend
21
42
4,400
105
Jasmine (m)
35
4,000
Jelita (m)
38
172
5,900
34
Madam Chair (bm)
20
4,000
Marie Claire (m)
40
4,800
Malaysian Women's Weekly (m)
30
4,360
Midi (m)
60
5,000
Mingguan Wanita (w)
139
5,000
My Wedding (2a)
50
5,200
New Tide (m)
40
4,500
Nona (m)
80
113
5,000
44
Nuyou (m)
43
5,000
Nuyou Brides (2a)
30
5,000
Nur (m)
46
4,800
Perempuan (m)
60
49
3,800
78
Pesona Pengantin (m)
55
4,800
Premier Wedding (a)
25
12,000
Remaja (m)
77
402
5,000
12
Sister's Pictorial (f)
75
4,500
Seventeen Malaysia (m)
35
5,000
Style (m)
30
5,200
Style Wedding (2a)
30
7,500
V-Mag Chinese (m)
30
50
4,400
88
Wanita (m)
33
547
6,300
12
*US$/**€
Average CPT (colour): RM 26.7
142
MALAYSIA: MAGAZINES
Top ten magazine
advertisers (2008)
categories (2008)
Advertiser
RM (mill)
L'Oréal
7.1
The Rolex Centre
3.4
Procter & Gamble
2.9
LVMH Perfume & Cosmetics
2.3
LuxAsia
1.7
Sony
1.6
Redual Cosmetics
1.4
Louis Vuitton
1.3
Swatch Group
1.3
Lambang Padu
1.3
Category
RM (mill)
Women's skincare
21.2
Watches
15.9
Cosmetics
7.1
Apparel retail
7.0
Beauty salons
6.7
Accessories/luggage
6.1
Fragrances
4.8
Haircare/hairdressing
3.1
Airline
3.1
Accessories/jewellery
2.6
Top ten magazine
owners (2008)
Owner
Blue Inc
ACP
Life Publisheres
Vines Service
Time Malaysia
Edi Press
Kumpulan Krangkraf
Berita Pub
Crane Culture
Utusan Media Sales
Magazine revenue
RM (mill)
31.6
21.3
15.3
12.5
12.2
11.3
9.6
8.5
6.9
4.6
143
MALAYSIA: RADIO
RADIO
Source: Media Guide 2009
Average daily listening minutes per adult: 20.6
Source: Nielsen Radio Survey #1/2009
Costs/audiences
Station
National
red fm
988
Suria FM
thr.FM
hitz.FM
Mix FM
Era FM
My FM
Sinar FM
Xfresh FM
Lite FM
Fly FM
One FM
Hot FM
Muzik FM
Traxx FM
Ai FM
Minnal FM
National FM
IKIM FM
Main regional
Perlis FM
Kedah FM
Mutiara FM
Perak FM
KL FM
Selangor FM
Negeri FM
Melaka FM
Johor FM
Pahang FM
Terengganu FM
Kelantan FM
Langkawi FM
Asyik FM
Type
Peak
time
Peak rate
(30 sec)
RM
audience
adult CPT
(000s)
RM
music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
1300-1400
0900-1000
1000-1100
1000-1100
2200-2300
1700-1800
1000-1100
1000-1100
0900-1000
2200-2300
0900-1000
1000-1100
1800-1900
0900-1000
2200-2300
2100-2200
0900-1000
1800-1900
0900-1000
0700-0800
270
460
210
173
471
543
691
486
267
176
452
250
320
680
270
135
180
105
240
206
53
562
242
1,482
398
133
1,494
902
1,770
136
161
252
122
1,556
310
30
252
277
441
245
5.09
0.82
0.87
0.12
1.18
4.08
0.46
0.54
0.15
1.29
2.81
0.99
2.62
0.44
0.87
4.50
0.71
0.38
0.54
0.84
music
music
music
music
music
music
music
music
music
music
music
music
music
music
0700-0800
1400-1500
1400-1500
1000-1100
1100-1200
0800-1000
2000-2300
1200-1300
0900-1000
1300-1400
0700-0800
1700-1800
0800-0900
2100-2200
45
60
45
30
150
75
30
45
30
45
60
60
45
45
61
278
69
161
43
51
29
68
100
90
170
386
37
61
0.74
0.22
0.65
0.19
3.49
1.47
1.03
0.66
0.30
0.50
0.35
0.16
1.22
0.74
Source: Nielsen Radio Survey #1 2009 (All people 10+, u = 16.4mil)
Average CPT (all commercial stations): RM 1.7
144
MALAYSIA: RADIO
Top ten radio
advertisers (2008)
categories (2008)
Radio expenditure
Advertiser
RM (mill)
14.6
Maxis Communication
12.3
Celcom
10.5
KFC Holdings
7.9
Kementerian Pengangkutan
5.6
Nestle
5.1
TM
5.0
Measat Broadcast Network
4.1
Eu Yan Sang
3.3
Southern Lion
3.0
Radio expenditure
Category
RM (mill)
40.7
Local government
14.7
Fast food
11.6
Corporate finance
6.9
Food
6.4
Department stores
6.2
Auto
5.5
Colleges
4.7
Investment companies
4.7
Pharmacies/medical supplies
4.4
Top radio
owners (2008)
Radio revenue
Owner
RM (mill)
Astro All Asia Network Plc - AMP
187.9
Media Prima Berhad - Fly & Hot
54.0
Star Media Group - Star Rfm
28.0
RTM Radio
21.5
145
MALAYSIA: OUTDOOR
OUTDOOR
Number of outdoor sites: over 6,500
Type
Outdoor boards
48-sheets
96-sheets
Citilight
Unipole
Wall Mounted
Directional Signage
Trivision
Overhead bridge
Gantry /Arch
Rooftop
Freestanding/Spect.
Electronic Screens
Blimps
Transport
Bus Wraps
size
10' x 20'
10' x 40'
20' - 25' x 15' - 18'
14' - 60' x 40' - 80'
various
2' x 14' - 10' x 14'
10’ - 35’ x 30’- 40’
5' - 30' x 50' - 220'
7' - 30' x 30' - 150'
14' - 20' x 48' - 80'
6' - 20' x 4' - 80'
various
8' - 30' diameter
Number of
sites (est.)
Cost per panel
per month or as stated (RM)
20+
4,000+
100+
400
100+
480+
10+
550+
350+
100+
500+
20+
1,833-2,167
2,167-3,500
2,083-10,000
20,833-43,333 (min 1 year)
6,833-21,250
1,250-2,000
8,333-66,667
10,000-22,000 (min 1 year)
5,000-125,000
15,000-30,000 (min 1 year)
1,800-15,000 (min 3 months)
48,000-32,000 (15 sec)
First 4 hours: 2,000-15,800
then: 220-2,400 per hour
Rehearsals: 4,800
Taxi Wraps
Taxi Tops
Bus/Taxi Shelter
Ferry External Wrap
Sky Sign
Tow Boys
SMART Car Wrap
various external
various internal
- In bus panel and seatbacks
- LED screens
various sizes - external
various sizes
various sizes
various sizes
625 - 2,400 sq ft
4' x 6'
various sizes
80-200
18,000 per 30 sec (min 50 units)
150-800 (min 50 units)
25 to 200 (min 50 units)
4,100 to 14,000 per unit per 3 month block
360,000 per year (min 1 year)
4,800 and above per flight
(min 1 fleet of 3 units for 1 week)
(min 1 fleet of 3 units for 3 months)
School/Universities
Mega Posters
6' - 8' x 4'
150 per week (min 20 units for 13 weeks)
various sizes
various sizes
various sizes
various sizes
8' - 10' x 12' - 20'
various sizes
35 to 200 per week (min 40-100 units for 13 weeks)
1.50 to 2.50 per week (min 2000 units for 13 weeks)
200 to 400 per week (min 20 units for 13 weeks)
500 to 750 per week
250 to 350 per week (min 20 units for 13 weeks)
Lift ads
Washroom ads
Mouse pad ad
Locker ads
Wall ads
Pillar Wrap
450-30,000 (min 3 months)
146
MALAYSIA: OUTDOOR
Type, size and cost of sites cont.
Type
size
Shopping Complexes/supermarkets
Sound ads
various duration
Number of
sites (est.)
Cost per panel
7,500 per week - 1 spot (30 sec)
Gondola ads
Aisle Guide
Trolley ads
Shelf Vision
28" x 19"
24" x 15.4"
238x185/530x270-360mm
210mm x 700 mm
70 per panel per week
10 - 42 per trolley per week
SV banner premium - 158 per panel per week
Floor Vision
Take One
Prime Channel
24" x 36"
various sizes
6.4" colour LCD flat screen
80 per week
26 per week
190 per unit per week
various sizes
various sizes
31' x 35'
4,800 per pillar
800 to 12,000
8,000 to 10,000
various sizes
4”’( h) x 148.76”(w) x 2 panels
60" x 40"
220,000 to 320,000 per year
15,000 to 30,000 (min 1 year)
3,400 to 15,000 (min 1 year)
29" TV
420mm x 500mm
various sizes
various sizes
various sizes
60" x 252"
various sizes
various sizes - internal
various sizes - external
19,110 per month (30 sec)
220
1,200,000 per year
Indoor Pillar Wrap
Indoor Light Boxes
Wall Banners
Airports - KLIA
Terminal building
Lift Shaft
Lightboxes
Airport TV
Airport Trolleys
Aerotrains
Aero Bridges
Carousel Belt
Pillar Wrap
Wall Signs
Escalator Wrap
Mini Signage
Plane Wrap
Railway stations/trains
Station Branding
Portal
Viaducts
Train wrap
Pillar Wraps
Lightboxes
Wall Sign
Escalator Graphis
Bulkhead
Stair Graphics
Hand Grips
12,800,000 per year
350,000 per year
18,000 to 450,000 per year (min 1 year)
1,800 to 15,000 (min 3 months – 1 year)
800,000 per year
240,000 per year
1,500,00 to 2,500,000 per year
various sizes
various sizes
1.8m x 21m - 30m
2 - 6 carriage
81' - 91' x 112' - 178'
4' - 12' x 3' - 18'
9.3' - 98.5' x 9.9' - 114.5'
500,000 to 800,000 per station per year (min 1 year)
100,000 to 150,000 per panel per year
200,000 to 250,000 per year (min 3 months)
25,000 to 120,000 (min 3 months)
18,000 to 450,000 per year
1,000 to 9,000 (min 3 months)
1,800 to 15,000 (min 3 months – 1 year)
-
various sizes
various sizes
various sizes
120mm x 130mm
25,000 to 100,000
5,000 to 8,000
80 to 100 (min 32 units 1 train)
147
MALAYSIA: OUTDOOR
Type, size and cost of sites cont.
Type
Column Wrap
Channel M
adtrack
Rail Channel
ERL LED
Bulkhead
Lightbox
size
Number of
sites (est.)
top: 12' x 18'
bottom 8' (2 sides)
42" high definition plasma TV
Cost per panel
5,000 per panel
filmlets & digital slides
7,236 - 1 spot per house (30 sec)
digital banners
5,788 - 1 spot per hour (30 sec)
5' x 10'
various duration
various duration
various sizes
5' x 10'
15,000
30 sec - 3,100
30 sec - 33,000
25,000 to 100,000
900
6' x 12'
19" x 14'
various sizes/options
35 to 45 per week (min 40 outlets for 3 months)
25 per week (min 50 units for 3 months)
250-500 per unit
pop screen
10,000 per slot per week
-
9,800 to 10,500 per 30 sec
30" x 20"
600 to 800 (min 20 panels for 6 months)
Phone Booths
Table Top ads
Indoor Plasma TV
Car Park Lightboxes
4' x 5' - 8'
various sizes
42"
various sizes
600 to 800
138 to 180 per table (min 150 units for 13 weeks)
4,200 to 26,000
3,000 to 5000
Car park boom gates
Street Pillar
various sizes
9'6" x 8'6"
500 to 800
15,000 to 20,000
Escalator ads
Lift ads
Toilet advertising
Recycling box
Police Booth Lightbox
Lightboxes
Pharma Vision
Pharma Sound
Cinemas Branding
various sizes
various sizes
various sizes
various sizes
3.5' x 6'
1.2m x 1.8m
210mm x 210mm x 16mm
-
500 per week
300 per week
35 to 150 per week
Shops
Retail ad panel
In- Sign
7- Eleven advertising
Hotels
Vision Four Channel
Other media
Health Plus
100 to 1,500 for 4 weeks
22,500 per year
2,000 (min 24 units)
6,150 per 30 sec spot per week
12,000 to 400,000 per annum (depending on medium)
148
MALAYSIA: OUTDOOR
Top ten outdoor
advertisers (2008)
categories (2008)
Outdoor expenditure
Advertiser
RM (mill)
17
Celcom
16
Maxis Communication
13
TM Corp
11
CIMB
8
Sharp
6
Nestlé
5
Hitachi
5
Bank Rakyat
4
Honda
4
Outdoor expenditure
Category
RM (mill)
48
Cars/motorcycles
30
Banking/finance
28
Electrical appliances
26
Insurance
17
Tyres/batteries/lubricant
13
Telecommunications: internet/fixed line
12
TV/radio
11
Telco products & mobile phone shops
9
Painting/equipment
9
Top ten outdoor
contractors (2008)
Contractor
Big Tree
Kurnia
Ganad
Spectrum
Lee Color
Alloy
Seni Jaya
Meru Utama
Gelumbang Jaya
Seri Media
Outdoor revenue
RM (mill)
90
21
21
15
14
12
11
11
9
5
149
MALAYSIA: CINEMA
CINEMA
Source: Media owners
per week: RM355
Source: Media owners
Source: ZenithOptimedia estimate
Trend in admissions
2003
2004
2005
2006
2007
2008
Admissions
(mill)
20.0
22.9
25.7
27.0
28.0
37.1
Gross takings
RM (mill)
140.0
181.0
257.0
270.2
279.5
374.3
Source: ZenithOptimedia estimate
Cinema audience profile (past month)
Age
15-24
25-34
35-49
50+
Sex
Male
Female
Income (RM)
> 1,000
1,001-2,000
2,001-3,000
3,001-4,000
4,001-5,000
5,001-6,000
6,001-7,000
7,001-8,000
8,000+
%
52.3
34.0
11.4
2.5
%
59.2
40.8
%
6.6
14.8
24.7
10.3
13.9
9.9
5.3
4.4
10.2
Source: Nielsen Media Research (Q2/09 report)
150
MALAYSIA: CINEMA
Film
CJ7
Iron Man
Quantum of Solace
Kung Fu Panda
The Chronicles of Narnia: Prince Caspian
The Dark Knight
Gross takings
RM
12,932,616
12,141,777
11,996,117
11,531,272
9,840,219
9,726,735
9,625,182
9,463,643
9,319,741
9,063,327
Source: www.boxofficemojo.com
Top ten cinema
advertisers (2008)
Top ten cinema
Cinema expenditure
Advertiser
RM (mill)
Guinness Anchor
3.4
Celcom
2.7
1.8
Carlsberg
1.8
Nokia
1.3
Maxis Communication
1.1
KFC Holdings
0.9
Kem Pengangkutan
0.8
ING Insurance
0.8
T. Choice
0.7
Cinema expenditure
Category
RM (mill)
5.5
Beer
4.9
Phone & accessories
4.1
Government institutions
1.1
Fast food
1.1
Photography
0.8
Insurance
0.8
Television
0.6
Confectionery
0.4
Cars 2000CC+
0.4
Top cinema
owners (2008)
Top cinema
sales houses (2008)
Owner
GSC
TGV
Cathay
Star Cineplex
Independents
Sales house
Cine Ad Sdn Bhd
JCDecaux Media Sdn Bhd
151
MALAYSIA: INTERNET
INTERNET
Typical monthly cost of internet access: US$17-25
Total
Per day
Adults
120
Source: Nielsen Media index
Cost of display ads
Type
(US$)
banner
2-22
Rich media banners
2.6-30
streaming video
2-10
Keyword
Malaysia
Yahoo
Friendster
youtube
games
video
tube
mp3
google
game
Source: Google Insights
Internet user profile/reach
Age
16-24
25-34
35-54 +
55-64
65+
Sex
Male
Female
Income (US$/month)
Below 280
280-845
845-1,408
1,408+
%
33.6
23.6
36.0
%
5.2
48.1
%
8.0
46.1
27.5
18.4
Source: CMC.GOV.MY
152
MALAYSIA: INTERNET
Site
Google sites
Yahoo sites
Microsoft sites
Friendster.com
Facebook.com
Wikimedia sites
AOL LLC
FOX Interactive
CBS Interactive
WordPress
Unique visitors
per month
6,140,000
6,007,000
5,005,000
3,756,000
2,070,000
1,544,000
1,515,000
1,504,000
1,372,000
1,056,000
Search engine
Google
Yahoo
Live
Baidu
Ask
Source: comscore
Source: comscore
Top internet
sales houses (2008)
Sales house
Media 2.0
Yellow Brick Road
Ihubmedia
Pixelmedia
innty
admax
aktiv digital
153
Unique users
per month
4,508,000
3,699,000
3,077,000
721,000
622,000
MALAYSIA: MEDIA REACH/OVERALL
MEDIA REACH
Daily
60.2
55.4
68.3
9.1
Television
Newspapers
Magazines
Radio
Outdoor
Cinema
Internet
Weekly
63.0
77.9
77.6
2.0
20.9
Monthly
64.8
23.4
7.8
22.4
Source: NMR Media Index
OVERALL
Top ten overall
advertisers (2008)
Advertiser
Celcom
Unilever
Procter & Gamble
Maxis Communication
Nestle
GlaxoSmithKline
KFC Holdings
Colgate Palmolive
Petronas
categories (2008)
Media expenditure
RM (mill)
143.1
138.6
128.5
124.8
112.4
79.3
62.8
55.2
53.9
51.0
Category
Government institutions
Women's skincare
Shampoo/conditioner
Vitamins/tonics
Mobile interactive services
Cinema advertising
Universities
Banking/finance
Fast food
Top ten media
owners (2008)
Owner
Media Prima
The Star
Pemandangan Sinar
Utusan
RTM
Nanyang
AMP
See Hua
Sun Media Corp
POS
Media expenditure
RM (mill)
378.5
209.6
158.6
122.6
99.9
97.6
93.2
89.9
86.3
84.0
Media revenue
RM (mill)
2,778
968
484
268
238
234
188
185
124
74
154
NEW ZEALAND: ECONOMIC DATA
NEW ZEALAND
ECONOMIC DATA
1 US$ = 1.40
2001
2002
NZ$ at 2008 rate
2003
2004
2005
2006
2007
2008
149.9
7.2
170.0
4.7
157.3
4.9
173.1
1.8
165.8
5.4
176.4
1.9
178.1
7.4
185.1
4.9
185.4
4.1
185.4
0.2
36,933
41,862
38,281
42,109
39,943
42,508
42,495
44,165
43,835
43,835
Gross Domestic Product (NZ$ billion)
at current prices
% change
at 2008 prices
% change
124.6
7.5
151.0
4.8
131.0
5.1
154.5
2.3
139.9
6.8
162.3
5.0
Gross Domestic Product per capita (NZ$)
at current prices
at 2008 prices
31,957
38,716
33,082
39,014
34,897
40,464
Gross Domestic Product (US$ million)
at current prices
at 2008 prices
89,112 93,669 100,056 107,213 112,494 118,521 127,310 132,578
107,959 110,465 116,016 121,520 123,743 126,132 132,313 132,578
Gross Domestic Product per capita (US$)
at current prices
at 2008 prices
22,849
27,682
23,654
27,895
24,952
28,932
26,407
29,931
27,371
30,108
28,559
30,393
30,384
31,578
31,342
31,342
3.9
4.0
4.0
4.1
4.1
4.2
4.2
4.2
84.8
2.7
86.2
1.7
88.2
2.3
90.9
3.0
94.0
3.4
96.2
2.4
100.0
3.9
1.19
1.26
1.32
1.36
1.28
1.25
1.19
12.8
10.9
12.2
9.7
7.9
4.7
-0.7
-3.9
5.1
2.7
-1.2
-4.9
Population
Millions
2008=100
% change
82.5
2.6
1.19
at current prices
at 2008 prices
0.2
-2.3
5.2
2.4
155
NEW ZEALAND: ADVERTISING EXPENDITURE
Advertising expenditure in NZ$ (mill) at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
1,360
1,420
1,485
1,488
1,565
1,766
1,982
2,139
2,125
2,234
2,207
Newspapers
543
566
596
606
628
689
790
830
810
826
760
Magazines
150
159
157
166
173
194
223
260
251
257
249
TV
473
487
501
479
516
592
643
666
641
654
647
Radio
170
178
190
196
203
224
247
256
269
274
268
Cinema Outdoor
10
14
12
18
13
28
9
32
8
37
12
47
13
51
11
72
10
79
10
78
9
74
Internet
8
15
44
65
135
200
Advertising expenditure in NZ$ (mill) at constant 2008 prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
1,733
1,812
1,846
1,803
1,846
2,048
2,246
2,353
2,261
2,322
2,207
Newspapers
692
722
741
734
741
799
895
913
862
858
760
Magazines
191
203
195
201
204
225
253
286
267
267
249
TV
603
622
623
580
609
686
729
733
682
680
647
Radio
217
227
236
237
239
260
280
282
286
285
268
Cinema Outdoor
13
18
15
23
16
35
11
39
9
44
14
54
15
58
12
79
11
84
10
81
9
74
Internet
9
17
48
69
140
200
Source: AAA, OPG, Advertising Standards Authority, ZenithOptimedia estimates
Notes:
1. After discounts
5. Internet includes all standard advertising formats (e.g. banners, pop-ups,
skyscrapers). Based on information supplied by the top site publishers, which
we estimate attracts about two thirds of total expenditure.
Tobacco: Banned.
Alcohol: Restricted on TV to between 2030 and 0600, and then for no more than 4
mins/hour.
Pharmaceutical: Legislation deals with individual products.
Children's: Ads should comply with the laws of New Zealand and appropriate media
and industry codes.
Political: Restricted by the Electoral Act. Authorisation required.
156
NEW ZEALAND: POPULATION
POPULATION
Land area (km2)
Capital city
Languages
Currency
268,021
Wellington
English
New Zealand $
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
489
288
267
296
296
230
251
2,117
Female
(000s)
464
277
282
324
311
238
302
2,198
Total
(000s)
953
565
549
620
607
468
553
4,315
Source: Statistics New Zealand
Adult status
AB
C1
C2
D
E
Total
Male
(000s)
359
211
338
259
624
1,791
Female
(000s)
217
449
90
418
715
1,889
Total
(000s)
576
660
428
677
1,339
3,680
Source: Nielsen Media Study Q3 2008 - Q2 2009
AB = higher/intermediate managerial, professional/senior govt. offical,
business manager/executive, business proprietor/self employed
C1 = teacher, nurse, other trained worker, clerical, sales employee, farm owner,
manager
C2 = technical/skilled worker
D = semi-skilled worker, domestic worker, home duties
E = student, retired, social welfare beneficiary, unemployed, not known
157
NEW ZEALAND: TELEVISION
TELEVISION
Colour
VCR
DVD
PVR/DVR
99%
70%
90%
6%
Source: IMS
No TV licence fee
Average
(NZ$)
47
Sky TV Basic Sub
Source: Sky TV
Main channels
Channel
Commercial
TV1
TV2
TV3
C4
Prime
Technical
penetration
(%)
Daily
hours of
transmission
Ad mins
per
week
100
98
98
85
90 UFH/100 digital
24
24
24
24
24
1,944
1,944
1,759
1,589
990
Source: Individual channels + Adquest Millennium
158
Rates
Channel
TV1
TV2
TV3
C4
Prime
Peak
time
1800-2230
1800-2230
1800-2230
1800-2230
1800-2230
Peak rate
30 sec
(NZ$)
8,147
8,459
6,453
719
1,406
Source: TVMap/AGB Nielsen
Channel
Commercial
TV1
TV2
TV3
C4
Prime
2008
Individuals
27
19
17
2
6
Ad revenue
Adults
2008
NZ$ (000s)
22
22
19
3
5
497,591
469,745
391,164
22,198
70,756
Source: TVMap/AGB Nielsen & Adquest Millennium
Programme
Dancing with the Stars
Fair Go Ad Awards 08
Stars in their Eyes
Border Security
Fair Go
Animal House (NZ)
Animal Resuce
Medical Emergency
Rapid Response
One News
Channel
TV1
TV1
TV1
TV1
TV1
TV1
TV1
TV1
TV1
TV1
Source: TVMap/AGB NIelsen
159
Adult
TVR
19.8
18.8
18.5
18.0
16.4
16.4
16.1
16.1
15.5
15.0
Top ten television
advertisers (2008)
Advertiser
Reckitt Benckiser
Telecom Corp
Brandworld
NZ Lotteries Comm.
Harvey Norman
Johnson & Johnson
McDonalds Systems
Mitre 10
Procter & Gamble
Vodafone
categories (2008)
TV expenditure
NZ$ (000s)
35,586
25,575
24,261
22,849
19,812
19,608
18,662
16,839
16,562
16,042
Category
Leisure/entertainment
Food
Retail
Government
Investment/finance
Pharmaceuticals
Auto
Home improvements
Beverages
Top television
Owner/sales house
TVNZ
Sky Television
Mediaworks
TV expenditure
NZ$ (000s)
176,267
166,176
164,126
117,791
113,519
83,811
78,000
76,287
61,832
46,451
TV revenue
NZ$ (000s)
967,336
658,751
413,363
160
NEW ZEALAND: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily Xw=X times weekly w=weekly
Adult (15+) Full page Adult CPT Full page
N=National R=Regional
B/W
B/W
Colour
Title
(000s)
(000s)
NZ$
NZ$
NZ$
National
New Zealand Herald (d, N)
181
583
46,192
79.2
46,192
Sunday Star Times (w, N)
171
585
25,726
44.0
38,588
Herald on Sunday (w, N)
92
372
9,489
25.5
9,489
Dominion Post (d, N)
92
247
17,010
68.9
25,515
Christchurch Press (d, N)
85
222
14,889
67.1
21,271
Regional
Otago Daily Times (d, R)
41
105
7,252
69.1
10,153
Waikato Times (d, R)
41
105
10,973
104.5
15,362
The Southland Times (d, R)
29
70
6,826
97.5
10,238
Hawke's Bay Today (d, R)
26
56
8,630
154.1
12,081
Taranaki Daily News (d, R)
26
51
6,858
134.5
9,601
Bay of Plenty Times (d, R)
22
47
9,529
202.7
13,340
Manawatu Standard (d, R)
19
44
6,670
151.6
7,267
The Nelson Mail (d, R)
17
43
4,563
106.1
5,113
The Horowhenua Chronicle (2w, R)
16
14
2,299
164.2
2,596
The Northern Advocate (d, R)
14
34
7,381
217.1
10,703
The Timaru Herald (d, R)
14
31
5,121
165.2
5,751
Wanganui Chronicle (d, R)
12
28
7,799
278.5
8,274
The Daily Post (d, R)
11
19
6,421
337.9
7,001
The Marlborough Express (d, R)
10
26
2,642
101.6
3,192
The Gisborne Herald (d, R)
8
24
2,995
124.8
3,375
Wairarapa Times Age (d, R)
7
14
3,911
279.3
4,381
Ashburton Guardian (d, R)
5
19
3,058
160.9
3,648
The Greymouth Star (d, R)
4
11
4,536
412.4
5,897
The Oamaru Mail (d, R)
3
8
3,685
460.6
5,060
Free
Whakatane Beacon (3w)
8
14
4,217
301.2
4,732
Westport News (d)
2
8
4,133
516.6
6,199
Wairoa Star (2w)
2
8
1,728
216.0
2,048
Source: Newspaper Advertising Bureau
Average CPT (B/W): NZ$84.1
161
NEW ZEALAND: NEWSPAPERS
Top ten newspaper
advertisers (2008)
categories (2008)
Advertiser
NZ$ (000s)
Progressive Enterprise
20,318
Foodstuffs
18,338
Noel Leeming Group
13,312
Harvey Norman
11,595
The Warehouse
11,350
Mitre 10
10,701
Number 1 Shoe Warehouse
9,371
Smiths City
8,484
Toyota
7,797
Telecom Corp
7,208
Category
NZ$ (000s)
Supermarkets
38,620
Passenger vehicles
34,382
Appliances/lighting
32,753
Department stores
32,064
Home improvement
22,057
Furnishing/flooring
20,424
Education
18,334
Discounters/warehouses
16,359
Clothing/footwear
16,023
Banks
14,449
Top newspaper
owners (2008)
Top newspaper
sales houses (2008)
Newspaper revenue
Owner
NZ$ (000s)
The Independent
157
APN Holdings NZ Ltd
5
Fairfax Sunday Newspapers
1
Fairfax NZ Ltd
1
Newspaper revenue
Sales house
NZ$ (000s)
Newspaper Advertising Bureau
3
Suburban Newspaper
162
NEW ZEALAND: MAGAZINES
MAGAZINES
Magazines
w=weekly m=monthly bm=bimonthly q=quarterly
Colour
B/W
Title
(000s)
(000s)
NZ$
NZ$
NZ$
SkyWatch (m)
526
893
8,100
9.1
Canvas (w)
174
403
8,750
21.7
Sunday (w)
171
538
8,700
16.2
TV Guide (w)
168
574
4,500
7.8
Woman's Day (w)
120
670
9,000
13.4
NZ Woman's Weekly (w)
87
744
7,800
10.5
Reader's Digest (m)
85
409
7,770
19.0
5,845
Australian Women's Weekly - NZ Edition (m)
79
587
10,000
17.0
Kia Ora (m)
70
215
9,000
41.9
NZ Listener (w)
65
261
7,100
27.2
Cuisine (bm)
56
387
7,850
20.3
Next (m)
54
346
7,500
21.7
New Idea (w)
52
422
5,500
13.0
Healthy Food Guide (m)
48
241
4,586
19.0
NZ House & Garden (m)
47
542
8,900
16.4
That's Life (w)
44
227
2,875
12.7
NZ Gardener (m)
43
286
4,300
15.0
The Foodtown Magazine (bm)
37
241
6,719
27.9
Your Home & Garden (m)
36
255
5,500
21.6
North & South (m)
31
280
7,500
26.8
Little Treasure (m)
30
205
6,000
29.3
Taste (m)
29
171
5,500
32.2
Time (w)
25
186
6,290
33.8
Lucky Break (w)
25
88
2,600
29.5
NW Magazine (w)
24
107
5,500
51.4
NZ Life & Leisure (bm)
23
88
6,000
68.2
Tearaway (m)
22
44
4,289
97.5
NZ Fashion Quarterly (q)
21
192
6,500
33.9
Dish (bm)
21
106
5,445
51.4
Crème (m)
21
44
3,950
89.8
New Zealand Women's Health (m)
20
100
7,350
73.5
MiNDFOOD (m)
20
7,500
NZ Girlfriend (m)
19
76
5,280
69.5
NZ Performance Car (m)
14
225
4,500
20.0
Pet (q)
14
77
3,310
43.0
HOME New Zealand (bm)
14
61
5,950
97.5
PC World (m)
13
122
4,600
37.7
Bride & Groom (q)
13
108
3,850
35.6
Weekend Gardener (w)
12
121
2,400
19.8
Cleo (m)
12
94
7,500
79.8
Rip It Up (m)
12
51
3,600
70.6
Metro (m)
11
124
6,950
56.0
REMIX (q)
10
100
5,000
50.0
The National Business Review (w)
10
84
4,343
51.7
TopGear NZ (m)
9
149
4,185
28.1
New Zealand Weddings (q)
9
92
4,000
43.5
-
163
Magazines cont.
w=weekly m=monthly bm=bimonthly q=quarterly
Colour
B/W
Title
(000s)
(000s)
NZ$
NZ$
NZ$
NZ Rugby World (m)
8
110
3,800
34.5
Real Groove (m)
6
40
3,300
82.5
FHM (m)
5
136
5,100
37.5
Pulp (q)
5
65
4,000
61.5
Source: Nielsen Media Q3 2008 to Q2 2009 August & PRRADS
Average CPT (Colour): NZ$24.9
Top ten magazine
advertisers (2008)
Advertiser
Johnson & Johnson
L'Oréal
Procter & Gamble
Telecom Corp
Unilever
Revlon
TV3 Network
The Warehouse
Avon Cosmetics
BDM Grange
NZ$ (000s)
4,727
3,654
2,313
2,071
1,883
1,764
1,668
1,532
1,521
1,234
categories (2008)
Category
Skincare
Passenger vehicles
Radio/television
Cosmetics
Clothing/footwear (retail)
Medicines
Boating equipment
Mobile phones
Furnishing/flooring (retail)
Wines
NZ$ (000s)
10,707
9,468
7,291
5,174
4,404
3,333
3,106
2,787
2,750
2,633
164
Top ten magazine
owners (2008)
Owner
Fairfax
Fairfax Magazines
Simply You
ACP Publishing
NZ Magazines
McHugh Media
Pacific Magazines
Associated Group Media
Property Press
Country Wide Publications
Magazine revenue
NZ$ (000s)
62
47
34
30
21
14
11
6
6
4
Top magazine
sales houses (2008)
Sales house
Fairfax Magazines
Fairfax
ACP Publishing
Simply You
McHugh Media
Pacific Magazines
Associated Group Media
Fusion Group
Magazine revenue
NZ$ (000s)
41
34
29
20
14
11
6
2
165
NEW ZEALAND: RADIO
RADIO
Number of radio households: 1,271,565
Source: Nielsen Media/Stats NZ
Source: TRB
Source: RI Radios T1/2009
Costs/audiences
Station
National
Newstalk ZB
The Rock
More FM
Classic Hits
ZM
The Breeze
The Edge
Coast
Radio Hauraki
Radio Live
Solid Gold
Radio Sport
EasyMix
Flava
B Net
Bsport
Kiwi
Main regional
Auckland
Newstalk ZB
ZM
Coast
Rock
More FM
Radio Hauraki
Classic Hits
Breeze
Mai FM
Radio Tarana
Wellington
Newstalk ZB
ZM
Breeze
Rock
Classic Hits
(30 sec)
audience
adult CPT
(NZ$)
(000s)
(NZ$)
Type
Peak
time
talk
music
music
music
music
music
music
music
music
talk
music
sport
music
music
music
sport
music
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
1,231
920
791
835
800
694
750
436
555
455
442
256
160
162
320
266
77
86.1
51.8
42.8
40.4
39
29.6
28.9
28.7
27.7
16.9
15.3
10
7.3
6.8
2.8
2.1
0.8
14.3
17.8
18.5
20.7
20.5
23.4
26.0
15.2
20.0
26.9
28.9
25.6
21.9
23.8
114.3
126.7
96.3
talk
music
music
music
music
music
music
music
music
music
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
450
255
210
198
161
195
220
102
275
85
36
16
13
11.5
9.5
9.4
8.9
8.6
8.4
7.8
12.5
15.9
16.2
17.2
16.9
20.7
24.7
11.9
32.7
10.9
talk
music
music
music
music
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
195
240
170
80
80
7.7
7.1
6.1
3.1
2.9
25.3
33.8
27.9
25.8
27.6
166
NEW ZEALAND: RADIO
Station
Radio Hauraki
More FM
Edge
Coast
Radio Sport
Christchurch
More FM
Newstalk ZB
Rock
Breeze
Edge
Radio Hauraki
Solid Gold
ZM
Coast
Radio Live
Waikato
Rock
Newstalk ZB
Classic Hits ZHFM
ZM
Breeze
Edge
Solid Gold
Radio Hauraki
More FM
Radio Live
Dunedin
Radio Dunedin
Newstalk ZB
Rock
More FM
Classic Hits
Edge
Radio Live
Solid Gold
ZM
Coast
Northland
More FM
Newstalk ZB
Classic Hits
Rock
Radio Hauraki
(30 sec)
audience
adult CPT
(NZ$)
(000s)
(NZ$)
65
2.1
31.0
78
1.8
43.3
55
1.4
39.3
40
1.3
30.8
40
0.9
44.4
Type
music
music
music
music
sport
Peak
time
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
music
talk
music
music
music
music
music
music
music
talk
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
201
235
143
154
130
50
56
85
60
70
13.1
12.5
10.2
6.4
6.4
4.5
4
3.9
3.3
2.9
15.3
18.8
14.0
24.1
20.3
11.1
14.0
21.8
18.2
24.1
music
talk
music
music
music
music
music
music
music
talk
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
125
85
95
65
54
97
40
50
31
31
6.3
6.2
4.8
4.3
3.3
3.3
2.4
2.1
1.2
1.1
19.8
13.7
19.8
15.1
16.4
29.4
16.7
23.8
25.8
28.2
music
talk
music
music
music
music
talk
music
music
music
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
42
47
64
60
60
63
26
18
17
17
2.5
2.3
2
1.9
1.4
1.4
0.7
0.6
0.6
0.4
16.8
20.4
32.0
31.6
42.9
45.0
37.1
30.0
28.3
42.5
music
talk
music
music
music
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
Mon-Fri 0600-0900
60
40
47
50
45
3.9
3.3
2.5
2
1.9
15.4
12.1
18.8
25.0
23.7
167
NEW ZEALAND: RADIO
Peak
time
Type
Station
Hawkes Bay
Newstalk ZB
talk
Mon-Fri 0600-0900
Rock
music Mon-Fri 0600-0900
Classic Hits
Coast
Edge
Manawatu
More FM
Newstalk ZB
talk
Mon-Fri 0600-0900
Rock
Breeze
Edge
Rotorua
Classic Hits
Rock
Newstalk ZB
talk
Mon-Fri 0600-0900
Radio Hauraki
Edge
Taranaki
Classic Hits
Newstalk ZB
talk
Mon-Fri 0600-0900
Rock
Coast
More FM
Tauranga
Newstalk ZB
talk
Mon-Fri 0600-0900
Classic Hits BOPFM
Rock
Coast
ZM
Southland
Classic Hits ZAFM
Rock
More FM
Coast
Newstalk ZB
talk
Mon-Fri 0600-0900
Nelson
Classic Hits
Newstalk ZB
talk
Mon-Fri 0600-0900
Rock
More FM
Radio Hauraki
Source: Research International Radios Survey T1/2009
(30 sec)
audience
adult CPT
(NZ$)
(000s)
(NZ$)
57
43
45
15
50
3.5
3.3
2.8
1.3
1.2
16.3
13.0
16.1
11.5
41.7
67
34
44
40
30
2.9
2.4
2.2
2.1
1.8
23.1
14.2
20.0
19.0
16.7
32
27
26
17
38
1.2
1.1
0.7
0.7
0.6
26.7
24.5
37.1
24.3
63.3
62
70
35
30
35
3.1
3.1
2.7
2
1.7
20.0
22.6
13.0
15.0
20.6
54
66
42
22
27
5.3
4.8
3.5
3
2.6
10.2
13.8
12.0
7.3
10.4
52
41
35
25
38
2.4
2.1
1.6
1.4
1.3
21.7
19.5
21.9
17.9
29.2
36
37
28
39
18
1.9
1.8
1.8
1.7
0.8
18.9
20.6
15.6
22.9
22.5
Average CPT (all commercial stations): NZ$14.4
168
NEW ZEALAND: RADIO
Top ten radio
advertisers (2008)
Advertiser
EMI Music
Personalised Plates
The Radio Network
The Radio Bureau
NZ Lotteries Commission
Foodstuffs
Brand Developers
Harvey Norman
Sky Network Television
The Warehouse
categories (2008)
Radio expenditure
NZ$ (000s)
15,498
11,954
8,505
5,926
5,781
5,450
4,571
4,352
3,531
3,462
Radio expenditure
Category
NZ$ (000s)
Radio/television
26,570
Audio tapes/CDs/records
23,297
Central Govt. Departments services
17,445
Equipment/parts
12,602
Magazines/newspapers
7,140
Theatres/concerts
6,998
Supermarkets
6,741
Department stores
6,355
Sporting assoc.and events
6,154
Fast food/restaurants/cafés
6,112
Top radio
owners (2008)
Top radio
sales houses (2008)
Radio revenue
Owner
NZ$ (000s)
The Radio Bureau
5,069
The Radio Network Promo Accnt
4,739
Radio NTZB Promotional Account
3,317
The Radio Network
1,655
Radio Sport Promo Account
1,246
Radio Sport Sponsorship
865
Capital C
162
Sales house
The Radio Network
The Radio Bureau
Radio New Zealand
Capital Concerts
169
Radio revenue
NZ$ (000s)
8,505
5,069
3,317
162
NEW ZEALAND: OUTDOOR
OUTDOOR
Number of outdoor sites: 10,700
Top ten outdoor
advertisers (2008)
Outdoor expenditure
NZ$ (000s)
4,531
3,561
2,754
2,172
1,993
1,835
1,779
1,502
1,501
1,500
Advertiser
Telecom Corp
TVNZ
TV3 Network
Land Transport New Zealand
Coca-Cola
Vodafone
Air New Zealand
Goodman Fielder
Foodstuffs
categories (2008)
Outdoor expenditure
NZ$ (000s)
10,545
7,092
5,772
4,667
3,718
3,424
3,718
3,424
3,183
3,065
Category
Radio/television
Mobile phones
Central govt. department services
Airlines
Passenger vehicles
Education
Cinema
Banks
Clothing/footwear (retail)
Beer/stout
Top outdoor
contractors (2008)
Contractor
APN Holdings
Outdoor revenue
NZ$ (000s)
111
170
NEW ZEALAND: CINEMA
CINEMA
Source: Val Morgan
per week: NZ$490
Source: Val Morgan
Source: Val Morgan
Trend in admissions
2002
2003
2004
2005
2006
Admissions
(mill)
17.8
18.3
17.1
15.4
15.3
Source: Val Morgan
Cinema audience reach
Age
16-24
25-34
35-49
50+
Income (NZ$/year)
50K+
60K+
70K+
80K+
%
44
28
24
23
%
27
29
30
28
Source: Roy Morgan Research Jan-Dec 2008
171
Gross takings
NZ$ (mill)
142.7
156.1
152.8
146.8
146.4
NEW ZEALAND: CINEMA
Gross takings
NZ$ (000s)
7,601
6,696
4,975
4,603
4,571
3,895
3,551
3,515
3,402
3,393
Film
Mamma Mia
The Dark Knight
Indiana Jones 4
Quantum of Solace
Kung Fu Panda
Hancock
I Am Legend
Iron Man
Wall-E
Death at a Funeral
Source: Val Morgan
Top ten cinema
advertisers (2008)
Top ten cinema
Cinema expenditure
Advertiser
NZ$ (000s)
Val Morgan Cinema Stills
920
732
Land Transport New Zealand
638
Foodstuffs
550
Vodafone
524
Shell Oil
520
Air New Zealand
507
Motion Pictures
391
Unilever
378
Whitcoulls
372
Cinema expenditure
Category
NZ$ (000s)
Mobile phones
1,050
Central govt. department services
1,007
Cinema
944
Radio/television
912
Social orgs./community
733
Fizzy drinks
663
Airlines
602
Fuels/oils
520
Education
516
Banks
432
Top cinema
Owner
Val Morgan Cinema Stills
Sky City
Rialto Cinemas
Cinema revenue
NZ$ (000s)
920
19
6
172
NEW ZEALAND: INTERNET
INTERNET
Top ten internet
advertisers (2008)
categories (2008)
Advertiser
NZ$ (000s)
Telecom Corp
6,143
Air New Zealand
1,813
House of Travel
1,404
1,089
Toyota
1,073
TelstraClear
973
Inland Revenue Dept.
808
Seek Employment
779
Westpac Bank
674
TVNZ
662
Category
Mobile phones
Central govt.
Airlines
Banks
Passenger vehicles
Radio/television
Internet
Travel agents
Credit cards
Education
Top ten internet
owners (2008)
Top internet
sales houses (2008)
Owner
Telecom Corp
TelstraClear
Quotable Value NZ
Google
APN Finda
DMD Internet
Woosh Wireless
Isposure
Salefinder
Yahoo!Xtra
Internet revenue
NZ$ (000s)
1,802
238
69
46
45
39
39
32
30
17
Sales house
Telecom Corp
TelstraClear
Woosh Wireless
Internet Co. of NZ
Compass Communications
Epitiro Technologies
173
NZ$ (000s)
4,740
3,300
3,174
3,111
2,783
2,432
2,385
2,383
2,160
1,692
Internet revenue
NZ$ (000s)
1,797
238
39
7
3
1
NEW ZEALAND: MEDIA REACH/OVERALL
MEDIA REACH
Daily
61
48
54
Newspapers
Outdoor
Cinema
Internet
Weekly
90
71
57
74
Source: AGB Nielsen, AC Nielsen, Roy Morgan
OVERALL
Top ten overall
advertisers (2008)
Media expenditure
NZ$ (000s)
48,884
47,611
46,435
41,152
40,267
36,827
33,919
31,967
31,409
27,065
Advertiser
Telecom Corp
Foodstuffs
Progressive Enterprises
The Warehouse
Harvey Norman
Reckitt Benckiser
Noel Leeming Group
Mitre 10
Vodafone
categories (2008)
Media expenditure
NZ$ (000s)
64,825
43,177
41,567
35,684
20,038
15,626
15,233
14,398
12,967
10,837
Category
Appliances/lighting
Audio tapes/CDs/records
Airlines
Exhibitions
Fizzy drinks
Accessories
Auto services
Air conditioning/insulation
Auto equipment, parts & accessories
Air fresheners
174
Monthly
97
23
76
PAKISTAN: ECONOMIC DATA
PAKISTAN
ECONOMIC DATA
2001
2002
1 US$ = 70.41 PKR at 2008 rate
2003
2004
2005
2006
2007
2008
Gross Domestic Product (PKR billion)
at current prices
% change
at 2008 prices
% change
4,209.9 4,452.7 4,875.7 5,640.6 6,499.8 7,623.2 8,723.2 10,478.2
11.0
5.8
9.5
15.7
15.2
17.3
14.4
20.1
7,329.5 7,504.7 7,985.2 8,594.9 9,079.5 9,865.7 10,494.8 10,478.2
7.6
2.4
6.4
7.6
5.6
8.7
6.4
-0.2
Gross Domestic Product per capita (PKR 000s)
at current prices
at 2008 prices
28.6
49.8
28.7
48.4
30.7
50.3
34.8
53.0
39.2
54.8
45.0
58.2
50.4
60.6
59.2
59.2
80.1
122.1
92.3
129.0
108.3
140.1
123.9
149.1
148.8
148.8
at current prices
at 2008 prices
59.8
104.1
63.2
106.6
69.2
113.4
at current prices
at 2008 prices
0.4
0.7
0.4
0.7
0.4
0.7
0.5
0.8
0.6
0.8
0.6
0.8
0.7
0.9
0.8
0.8
147.3
155.2
158.6
162.2
165.8
169.5
173.2
177.0
59.3
3.3
61.1
2.9
65.6
7.5
71.6
9.1
77.3
7.9
83.1
7.6
100.0
20.3
0.16
0.17
0.17
0.17
0.19
0.26
0.27
14.8
6.8
18.7
8.8
28.3
18.9
56.6
45.6
26.0
4.7
Population
Millions
2008=100
% change
57.4
3.1
0.15
at current prices
at 2008 prices
0.8
-2.2
12.3
8.7
12.3
9.2
175
PAKISTAN: ADVERTISING EXPENDITURE
Advertising expenditure in Rs million at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
5,694
6,212
6,448
6,500
7,300
8,200
9,410
11,166
14,329
22,436
28,268
Newspapers
1,368
1,430
2,370
2,883
3,036
3,240
3,432
3,870
4,482
6,043
6,707
Magazines
375
390
630
217
264
360
468
630
918
1,417
1,573
TV
3,401
3,738
2,875
2,400
2,700
3,300
4,200
4,700
6,300
10,550
14,523
119
431
123
531
173
400
200
800
200
1,100
200
1,100
200
10
1,100
300
45
1,600
21
350
35
2,200
44
550
990
2,800
86
997
1,337
2,996
135
Advertising expenditure in Rs million at constant 2008 prices
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Total
12,429
11,105
11,634
11,573
11,317
12,304
13,430
14,339
15,598
18,544
26,992
Newspapers
4,068
2,668
2,678
4,254
5,019
5,117
5,306
5,230
5,406
5,800
7,270
Magazines
1,194
731
730
1,131
378
445
590
713
880
1,188
1,705
TV
6,131
6,633
7,001
5,161
4,178
4,551
5,405
6,400
6,565
8,153
12,693
350
686
232
841
230
994
310
718
348
1,393
337
1,854
328
1,802
305
15
1,676
419
63
2,235
29
453
45
2,847
57
662
1,191
3,369
103
Source: 1998-2000 Gallup, 2001-2008 Gallup, Aurora, TransIndus, Adcom
Notes:
2. Includes classified to 2004, excludes from 2005
4. After discounts
5. Internet includes display only (no search/classified in Pakistan)
6. Cinema and internet figures are provided by sales houses rather than third-party
bodies
176
PAKISTAN: POPULATION
POPULATION
Land area (km²)
Capital city
Language
Currency
778,720
Islamabad
Punjabi and numerous others
Pakistan Rupee (PKR)
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
29,241
12,724
9,111
6,185
4,561
2,923
2,477
67,222
Female
(000s)
26,823
12,263
8,450
5,727
4,151
2,491
2,049
61,954
Total
(000s)
56,064
24,987
17,561
11,912
8,712
5,414
4,526
129,176
Source: Population Census Organization 1998
(annual growth rate is 2.69%)
177
PAKISTAN: TELEVISION
TELEVISION
TV licence cost (per year): PKR 300
Cable (analogue)
DTH (analogue)
Average
PKR
250
500
Source: Cable Association of Pakistan (CAP)
Main channels
Channel
Commercial
PTV Home
Star Plus
Sony
ATV
GEO News
PTV News
ARY Qtv
GEO Entertainment
AAJ News
ARY News
Cartoon Network
ARY Digital
Ten Sports
HBO
Hum TV
Indus Vision
Indus News
Technical
penetration
(%)
Daily
hours of
transmission
Ad mins
per
week
81.8
79.8
68.8
66.0
65.4
59.4
53.5
52.8
46.4
41.6
41.4
39.6
39.2
36.6
34.7
34.0
30.3
12
6
8
8
9
6
6
6
8
6
6
8
6
6
6
6
8
757
1,012
1,687
142
235
1,066
1,379
1,244
349
1,066
404
238
1,224
1,080
201
Source: Gallup Pakistan & Media Track. The data stated above is obatined on National Region
Note: Penetration (reach) is calculated on Urban Region for all channels
178
Cost/audience
Channel
PTV Home
Star Plus
Sony
ATV
GEO News
PTV News
ARY Qtv
GEO Entertainment
AAJ News
ARY News
Cartoon Network
ARY Digital
Peak
time
2000-2100
2000-2100
2000-2100
2000-2100
2100-2200
2100-2200
2000-2100
2000-2100
2100-2200
2100-2200
1500-2000
2000-2100
Peak rate
30 sec
(PKR)
89,075
33,000
33,600
20,000
68,200
13,000
3,750
46,500
10,000
8,333
9,000
21,200
Peak adult
audience
(000s)
16,142
15,900
14,085
13,338
13,585
12,188
11,282
10,916
9,953
8,865
7,842
8,343
Source: Gallup Pakistan & Buying Deptartment of Adcom.
Average CPT (all commercial channels): PKR 2.5
Ad revenue
Ad revenue
2008
PKR (mill)
Channel
Commercial
PTV Home
ATV
GEO News
PTV News
ARY Qtv
GEO Entertainment
AAJ News
ARY News
Cartoon Network
ARY Digital
Ten Sports
HBO
2,594.1
842.2
1,703.6
98.6
78.8
1,066.1
777.4
1,039.8
280.0
1,032.4
462.5
197.4
Source: Media Track
179
30 sec peak
adult CPT
(PKR)
5.5
2.1
2.4
1.5
5.0
1.1
0.3
4.3
1.0
0.9
1.1
2.5
Programme
MTV Genuine Maal
The Big Digit
The News
Concert Review
Bhatti Ki Buss Ho Gayee
Waqt
Closeted
Top 3
Design A Cuisine With Juni
Tipu Sultan
Channel
PTV Home
PTV Home
PTV Home
PTV Home
PTV Home
PTV Home
PTV Home
PTV Home
PTV Home
PTV Home
Adult
TVR
16.3
16.0
15.7
15.3
14.9
14.8
14.8
14.7
14.3
14.2
Source: Gallup Pakistan. The data stated above is obatined on Urban Region
Top ten television
advertisers (2008)
Advertiser
Unilever
Telenor
Mobilink
China Mobile
Pak Telecom Mobile
Procter & Gamble
PepsiCo
Coca-Cola
Colgate Palmolive
Warid Telecom
TV expenditure
PKR (mill)
1,818.3
1,234.6
1,212.0
946.4
868.1
800.2
582.6
556.5
444.5
440.3
Source: Media Track
180
categories (2008)
Category
Mobile phone operators
Carbonated soft drinks
Mobile phones
Toiletries (soap)
Shampoo
Dairy products
Cooking oil/ghee
Detergents
Construction
Banks
TV expenditure
PKR (mill)
4,710.4
977.1
952.8
890.7
794.6
695.7
591.7
550.3
412.9
377.1
Source: Media Track
Top ten television
owners (2008)
TV revenue
PKR (mill)
2,594.1
1,703.6
1,618.9
1,066.1
1,039.8
1,032.4
842.2
777.4
566.4
529.2
Owner
PTV
GEO News
HUM TV
GEO Entertainment
ARY One World
ARY Digital
ATV
AAJ TV
Express News
Masala
Source: Media Track
Top ten television
sales houses (2008)
TV revenue
PKR (mill)
2,769.7
2,732.1
2,632.9
2,148.1
842.2
777.4
625.7
566.4
525.8
462.5
Sales house
Independent Media Corporation
Pakistan Television Network
ARY Communications
Eye Television Network
Sports Star International
Recorder Television
Airwaves Media
Television Media Network
KTN Production
Tower Sports
Source: Media Track/Adcom
181
PAKISTAN: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily R=Regional N=National
Adult
Full page Adult CPT
B/W
B/W
Title
(000s)
(000s)
PKR
PKR
Jang (d, N)
450
2,250
1,533,600
681.6
Express (d, N)
375
1,875
1,222,560
652.0
Nawa-I-Waqt (d, N)
350
1,750
691,200
395.0
Dawn (d, N)
225
675
1,328,400 1,968.0
Khabrain (d, N)
200
1,000
691,200
691.2
Qami Akhbar (d, R)
190
950
250,000
263.2
Ummat (d, R)
185
925
596,160
644.5
The news (d, N)
175
525
648,000
1,234.3
Din (d, N)
175
875
388,800
444.3
The Nation (d, N)
150
450
388,800
864.0
Pakistan (d, N)
150
750
259,200
345.6
Awam (d, N)
150
750
259,200
345.6
Business Recorder (d, N)
135
405
324,000
800.0
Kawish (d, R)
85
425
345,600
813.2
Jurra;t (d, R)
80
400
100,000
250.0
Mashriq (Qta) (d, R)
70
350
200,000
571.4
Agaz (d, R)
65
325
135,000
415.4
Mashriq (Psh) (d, R)
60
300
225,000
750.0
Ibrat (d, R)
60
300
175,000
583.3
Aaj Kal (d, N)
60
300
302,400
1,008.0
Aaj (d, R)
45
225
175,000
777.8
Daily Times (d, N)
45
135
475,200
3,520.0
Awami Awaz (d, R)
35
175
120,000
685.7
Tamer-E-Sindh (d, R)
30
150
150,000
1,000.0
Daily Bussiness Report (d, R)
30
150
175,000
1,166.7
Daily Report (d, R)
30
150
150,000
1,000.0
Tijarat (d, R)
30
150
180,000
1,200.0
Waqt (d, R)
30
150
150,000
1,000.0
Al Akhbar (d, R)
30
150
150,000
1,000.0
Pakistan Observer (d, N)
28
84
200,000
2,381.0
Wahdat (d, R)
25
125
160,000
1,280.0
Jurrat (d, R)
25
125
150,000
1,200.0
Jinnah (d, N)
25
125
237,600
1,900.8
Jassarat (d, R)
25
125
150,000
1,200.0
Amn (d, R)
20
100
150,000
1,500.0
Abaseen (d, R)
18
90
150,000
1,666.7
Frontier Post (d, R)
18
54
175,000
3,240.7
Source: Adcom/Gallup
Average CPT (B/W): PKR 737.7
182
Full page
Colour
PKR
3,067,200
1,528,200
691,200
1,328,400
691,200
250,000
596,160
648,000
388,800
388,800
259,200
518,400
324,000
345,600
100,000
200,000
135,000
225,000
175,000
302,400
175,000
475,200
120,000
150,000
175,000
150,000
180,000
150,000
125,000
200,000
160,000
150,000
237,600
150,000
150,000
150,000
175,000
PAKISTAN: NEWSPAPERS
Top ten newspaper
advertisers (2008)
categories (2008)
Advertiser
PKR (mill)
Pakistan Telecommunication
162.5
Mobilink
159.2
Warid
148.6
China Mobile Company
114.6
Telenor
98.9
Unilever
79.3
Ufone
55.5
Nokia
54.9
Indus
50.4
Bank Al Habib
49.4
Category
PKR (mill)
Telcos
572.4
Banks
551.2
Auto
149.7
Broadband
99.7
Home appliances
85.1
Mobile
84.6
Office supplies
67.8
TV channels
50.4
Cooking oil/ghee
45.7
Insurance
42.8
Source: Adcom
Source: Adcom
Top ten newspaper
owners (2008)
Top ten newspaper
sales houses (2008)
Owner
Jang
Dawn
Nawa-I-Waqt
The News
Khabrain
The Nation
Mashriq
Daily Times
Express
Buisness Recorder
Newspaper revenue
PKR (mill)
596.9
377.4
201.7
188.0
143.9
126.2
125.9
118.2
105.4
77.4
Source: Adcom
Newspaper revenue
Sales house
PKR (mill)
Daily Jang - Karachi
596.9
Pakistan Herald
377.4
Daily Nawa-i-Waqt
201.7
Daily The News
188.0
Daily Khabrain
143.9
Media Times
126.6
The Nation
126.2
Daily Mashriq
125.9
Century Publications
105.4
Ummat Group
22.6
Source: Adcom
183
PAKISTAN: MAGAZINES
MAGAZINES
Magazines
bm=bimonthly q=quarterly
Circulation
Title
(000s)
Akhbar-E-Jahan (w)
250
Shua (m)
85
Khawateen Digest (m)
75
Kiran (m)
70
Hina (m)
65
Family (w)
60
Herald (m)
45
Aanchal (m)
45
Kitchen (m)
35
Sachee Kahaneiyan (m)
35
Pakiza (m)
35
Sarguzish (m)
35
Jasoosi (m)
28
News Line (m)
25
Bawarchee Khana (m)
25
Dosheeza (m)
25
Suspance (m)
24
She (m)
20
Dalda ka Dastarkhuan (m)
20
Rida (m)
20
Urdu Digest (m)
20
Nonihal (m)
20
Friday Times (w)
18
Mazaydar Khanay (m)
18
Women's Own (m)
15
Super Star Dust (m)
15
Teenager (m)
15
Pakistan & Gulf Economic (f)
15
Sabrang (m)
15
Nazneen (m)
15
Taleem-O-Tarbiat (m)
15
Fashion Collection (m)
12
Ibrat Magazine (f)
12
Mr.Cook (bm)
12
Raysham (m)
12
Darr (m)
12
Kheal Kheal Main (m)
12
Mag (w)
10
Hamsafar (m)
10
Hazar Dastan (m)
10
Home Express (m)
10
Visage (bm)
8
Adult
readership Colour
Colour
B/W
(000s)
PKR
PKR
PKR
2,000
97,000
48.5
97,000
680
8,000
11.8
8,000
600
12,000
20.0
12,000
560
8,000
14.3
8,000
520
8,000
15.4
8,000
480
22,000
45.8
22,000
360
33,000
91.7
33,000
360
6,000
16.7
6,000
280
12,000
42.9
12,000
280
8,000
28.6
8,000
280
8,000
28.6
8,000
280
8,000
28.6
8,000
224
8,000
35.7
8,000
200
15,000
75.0
15,000
200
10,000
50.0
10,000
200
8,000
40.0
8,000
192
8,000
41.7
8,000
160
16,000
100.0
16,000
160
15,000
93.8
15,000
160
8,000
50.0
8,000
160
8,000
50.0
8,000
160
12,000
75.0
12,000
144
75,000
520.8
75,000
144
8,000
55.6
8,000
120
10,000
83.3
10,000
120
8,000
66.7
8,000
120
8,000
66.7
8,000
120
15,000
125.0
15,000
120
8,000
66.7
8,000
120
8,000
66.7
8,000
120
8,000
66.7
8,000
96
10,000
104.2
10,000
96
15,000
156.3
15,000
96
8,000
83.3
8,000
96
8,000
83.3
8,000
96
6,000
62.5
6,000
96
8,000
83.3
8,000
80
27,000
337.5
27,000
80
8,000
100.0
8,000
80
6,000
75.0
6,000
80
50,000
625.0
50,000
64
12,000
187.5
12,000
184
PAKISTAN: MAGAZINES
Magazines cont.
Circulation
Title
(000s)
Libas (q)
8
Good Times (f)
8
Money (m)
8
Good Food (bm)
8
Food Line (bm)
8
Chanda (m)
8
Fiction (m)
8
Dastak (m)
8
Reewaj (m)
8
T V Asia (m)
7
Me & My Weeding (q)
6
Mr (bm)
6
Health & Beauty (bm)
6
Diva (m)
5
Niche (bm)
5
Bridge & You (q)
5
T V Times (m)
5
Motherhood (m)
5
Super Mom (m)
5
Pink (m)
5
South Asia (m)
5
Spider (m)
5
Internet (m)
5
Music World (m)
5
Faq (q)
4
Aurora (bm)
4
Jewel Times (bm)
4
High (bm)
4
Circkter (m)
4
Computer World (f)
3
Smash (m)
3
Ebizz Magazine (m)
3
Synergyzer (bm)
3
Slogan (m)
2
Brand Wagon (m)
2
Adult
readership Colour
Colour
B/W
(000s)
PKR
PKR
PKR
64
24,000
375.0
24,000
64
15,000
234.4
15,000
64
15,000
234.4
15,000
64
12,000
187.5
12,000
64
10,000
156.3
10,000
64
6,000
93.8
6,000
64
6,000
93.8
6,000
64
8,000
125.0
8,000
64
8,000
125.0
8,000
56
8,000
142.9
8,000
48
15,000
312.5
15,000
48
15,000
312.5
15,000
48
10,000
208.3
10,000
40
8,000
200.0
8,000
40
15,000
375.0
15,000
40
15,000
375.0
15,000
40
8,000
200.0
8,000
40
12,000
300.0
12,000
40
12,000
300.0
12,000
40
10,000
250.0
10,000
40
15,000
375.0
15,000
40
22,000
550.0
22,000
40
15,000
375.0
15,000
40
8,000
200.0
8,000
32
25,000
781.3
25,000
32
60,000
1,875.0
60,000
32
10,000
312.5
10,000
32
15,000
468.8
15,000
32
7,000
218.8
7,000
24
20,000
833.3
20,000
24
5,000
208.3
5,000
24
8,000
333.3
8,000
20
35,000
1,750.0
35,000
16
30,000
1,875.0
30,000
16
20,000
1,250.0
20,000
Source: Adcom/Gallup
Average CPT (Colour): PKR 96.9
185
PAKISTAN: MAGAZINES
Top ten magazine
advertisers (2008)
categories (2008)
Advertiser
PKR (mill)
Unilever
21.2
PEL
17.2
Procter & Gamble
15.7
Bankislami Pakistan
13.5
Habib Oil Mills
12.5
Nokia
10.4
Orient Group
8.5
Nestlé
8.4
Telenor Pakistan
8.4
Mariana Industries
7.6
Category
PKR (mill)
Skincare
43.7
Household appliances
40.3
Banks
29.1
Cooking oil/ghee
22.8
Shampoo
17.6
Medicine
17.1
Telecos
17.0
Mobile
15.7
Food
14.9
Resturants
12.6
Source: Adcom
Source: Adcom
Top ten magazine
owners (2008)
Top ten magazine
sales houses (2008)
Magazine revenue
Owner
PKR (mill)
Jang Sunday
52.3
Dawn Sunday
47.4
Akhbar-E-Jehan
33.8
Family
21.1
The News Sunday
19.0
Express Sunday
16.8
Daily Times Sunday
13.4
Mag
11.1
The Friday Times
10.5
Nawa-I-Waqt Sunday
10.3
Magazine revenue
Sales house
PKR (mill)
Daily Jang - Karachi
91.3
Pakistan Herald Publications
61.2
Family Magazine
21.1
Daily The News
19.0
Century Publications
16.8
Media Times
14.4
Weekly Mag
11.1
Vanguards Books
10.5
Daily Nawa-i-Waqt
10.3
Daily Khabrain
9.6
Source: Adcom
Source: Adcom
186
PAKISTAN: RADIO
RADIO
Number of radio households: 23,850,000 (90%)
Source: Gallup/MARS
Source: Gallup/MARS
Average daily listening minutes per adult: 40-45
Source: Gallup/MARS
Peak rates
Station
National
PBC
Main regional
FM 105 (Awaz)
FM 105 (Sachal)
FM 89
FM 91
FM 100
FM 101
FM 103
FM 106.2
FM 107
FM 99
FM 93
FM 96
FM 98
Type
Peak
time
Peak rate
(30 sec)
(PKR)
news/entertainment
0700-1000
3,000
news/entertainment
news/entertainment
music
news/entertainment
news/entertainment
news/entertainment
news/entertainment
music
news/entertainment
news/entertainment
news/entertainment
music
news/entertainment
0800-1000
1700-1900
0800-1000/1700-1900
1700-1900
1700-1900
1700-1900
1700-1900
1700-1900
1700-1900
0800-1000
0800-1000
1700-1900
0800-1000
1,100
7,500
2,000
7,500
1,250
1,400
7,500
1,650
450
600
250
350
150
Source: Gallup/MARS
187
PAKISTAN: RADIO
Top ten radio
advertisers (2008)
categories (2008)
Radio expenditure
Advertiser
PKR (mill)
Unilever
27.2
Warid Telecom
18.0
Telenor
17.3
Mobilink
16.7
China Mobile
16.1
Hilal Confectioneries
12.1
Ufone
10.6
Habib Bank Limited
9.5
Coca-Cola
8.3
PTCL
7.7
Category
Telcos
Beverages
Mobile phones
Food
Confectionery
Home appliances
Biscuits
Dairy products
Financial institutions
Petroleum products
Source: Midia Miles Pakistan
Top ten radio
owners (2008)
Top ten radio
sales houses (2008)
Owner
FM 100
FM 89
FM 106.2
FM 91
FM 103
FM 107
FM 101
FM 96
FM 105 (Awaz)
FM 105 (Sachal)
Radio revenue
PKR (mill)
88.7
70.4
58.8
44.1
31.6
29.1
16.9
11.8
8.5
6.2
Radio expenditure
PKR (mill)
74.7
46.1
27.3
16.0
13.2
12.9
11.7
11.7
10.7
9.6
Radio revenue
Sales house
PKR (mill)
FMS
89.6
Kohinoor Airways
71.0
ARY Communications
59.4
Air Ways
44.1
Trade Serve
31.6
Apna Karachi
29.1
Clarity Communications
17.1
Vatra Communications
11.8
Roshan Media
8.5
Sachal Satellite Communications
6.2
Source: Midia Miles Pakistan/Adcom
188
PAKISTAN: OUTDOOR/CINEMA
OUTDOOR
Number of outdoor sites: 100,000 approx.
CINEMA
Source: Cine Plus Media
per week: PKR 98.9
Age
16-24
25-34
35-49
50+
Sex
Male
Female
%
5
25
40
30
%
80
20
Top films (2008)
Top cinema
advertisers (2008)
Film
Ghajini
Jooda Akbar
Race
Advertiser
Unilever
Telenor
Mobilink
Greenstar
HBL
Top cinema
owners (2008)
Minitries
Ufone
Nokia
Reckitt
Owner
Moin ur Rehman (Cineplex)
Nadeem Mandviwalla (Nishat)
Asif (Capri)
Sozoworld (Lahore)
Sozogold (Lahore)
Arif Baig (Cinepax) ISB
189
PAKISTAN: INTERNET
INTERNET
Age
16-24
25-34
35-54
55-64
65+
reach
%
38
10
1
-
190
PAKISTAN: MEDIA REACH/OVERALL
MEDIA REACH
Daily
87.4
Weekly
87.4
Monthly
87.4
Source: Gallup
OVERALL
Top ten overall
advertisers (2008)
Advertiser
Unilever
Mobilink
Telenor
China Mobile
Pak Telecom Mobile
Procter & Gamble
Warid Telecom
PepsiCo
Coca-Cola
Colgate Palmolive
categories (2008)
Media expenditure
PKR (mill)
1,946.0
1,387.8
1,359.3
1,077.1
934.2
815.9
606.9
582.6
564.8
444.5
Category
Mobile phone operators
Mobile phones
Carbonated soft drinks
Banks
Toiletries (soap)
Shampoo
Dairy products
Cooking oil/ghee
Detergent powders
Construction
Media expenditure
PKR (mill)
5,390.2
1,064.7
977.1
957.4
890.7
812.3
707.4
660.2
550.3
412.9
Top ten media
owners (2008)
Top ten
sales houses (2008)
Owner
PTV
GEO News
HUM TV
GEO Entertainment
ARY One World
ARY Digital
ATV
AAJ TV
Jang
Express News
Media revenue
PKR (mill)
2,594.1
1,703.6
1,618.9
1,066.1
1,039.8
1,032.4
842.2
777.4
596.9
566.4
Media revenue
Sales house
PKR (mill)
Independent Media Corporation
3,458.0
Pakistan Television Network
2,732.1
ARY Communications
2,692.3
Eye Television Network
2,148.1
Sports Star International
842.2
Recorder Television
777.4
Airwaves Media
669.8
Television Media Network
566.4
KTN Production
525.8
Tower Sports
462.5
191
PHILIPPINES: ECONOMIC DATA
PHILIPPINES
ECONOMIC DATA
2001
2002
1 US$ = 44.48 Peso at 2008 rate
2003
2004
2005
2006
2007
2008
4,872
12.9
6,261
6.5
5,444
11.7
6,501
3.8
6,033
10.8
6,781
4.3
6,648
10.2
7,267
7.2
7,498
12.8
7,498
3.2
58.1
74.6
63.7
76.0
69.3
77.9
74.9
81.9
83.0
83.0
109.5
140.8
122.4
146.2
135.6
152.5
149.5
163.4
168.6
168.6
Gross Domestic Product (Peso billion)
at current prices
% change
at 2008 prices
% change
3,632
8.3
5,270
1.4
3,964
9.2
5,585
6.0
4,316
8.9
5,879
5.3
Gross Domestic Product per capita (Peso 000s)
at current prices
at 2008 prices
46.7
67.7
49.1
69.1
52.4
71.4
at current prices
at 2008 prices
81.7
118.5
89.1
125.6
97.1
132.2
at current prices
at 2008 prices
1,049.1 1,103.2 1,178.7 1,305.4 1,431.6 1,557.3 1,684.9 1,865.8
1,522.6 1,554.5 1,605.4 1,677.7 1,709.6 1,750.5 1,841.7 1,865.8
Population
Millions
77.8
80.8
82.3
83.9
85.5
87.1
88.7
90.4
71.0
3.0
73.4
3.5
77.8
6.0
83.7
7.6
89.0
6.2
91.5
2.8
100.0
9.3
1.96
2.19
2.32
2.63
2.45
2.39
2.36
20.0
13.2
26.5
17.5
3.3
-2.8
7.5
4.5
11.4
1.9
2008=100
% change
68.9
6.8
1.92
at current prices
at 2008 prices
13.6
6.4
11.3
8.0
21.5
17.4
192
PHILIPPINES: ADVERTISING EXPENDITURE
Advertising expenditure in Peso (mill) at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
45,454
52,367
61,439
69,813
77,681
94,379
113,257
139,314
143,521
154,165
171,737
Newspapers
7,050
8,224
9,887
7,509
7,182
7,618
8,694
8,551
7,597
8,763
9,232
Magazines
2,557
1,931
1,946
2,898
3,456
1,645
1,890
2,259
TV
30,287
34,843
40,740
46,818
55,012
68,390
82,204
105,187
110,313
119,502
129,455
Radio
8,117
9,300
10,813
12,929
13,557
16,425
19,461
22,120
23,966
24,010
30,790
Outdoor
3,900
4,380
4,800
5,300
Advertising expenditure in Peso (mill) at constant 2008 prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
77,592
84,376
95,231
101,320
109,460
128,548
145,563
166,361
161,318
168,516
171,737
Newspapers
12,035
13,251
15,324
10,898
10,120
10,376
11,174
10,211
8,539
9,579
9,232
Magazines
3,711
2,721
2,651
3,724
4,127
1,849
2,066
2,259
TV
51,701
56,140
63,147
67,948
77,517
93,150
105,652
125,609
123,992
130,626
129,455
Radio
13,856
14,985
16,760
18,763
19,103
22,371
25,012
26,414
26,938
26,245
30,790
Outdoor
4,657
4,923
5,247
5,300
Source: NMR PMS, NMR, AdQuest Millennium
Notes:
1. Before discounts
3. Excludes classified
5. Newspapers includes magazines before 2001
Tobacco: Ads not allowed on TV and radio between 0700 and 1900. Ads must carry
a government health warning. Banned in broadcasts and publications aimed at children.
Alcohol: Ads should include a warning to 'drink moderately'.
Children's: Advertising for breastmilk substitutes intended for infants and young
children up to 24 months not allowed.
193
PHILIPPINES: POPULATION
POPULATION
Land area (km²)
Capital city
Languages
Currency
298,170
Manila
Tagalog, English
Peso (P)
Population by age
0-14
15-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
15,669
9,031
7,045
5,554
4,082
2,399
1,703
45,483
Female
(000s)
14,997
8,810
7,095
5,470
4,006
2,469
2,127
44,974
Total
(000s)
30,666
17,841
14,140
11,024
8,088
4,868
3,830
90,457
Source: National Statistics Office
Note: Projected population based on 2000 census
Adult status
AB
C1
C2
DE
Total
Male
(000s)
298
2,087
5,367
22,066
29,819
Female
(000s)
300
2,098
5,395
22,180
29,973
Total
(000s)
598
4,185
10,763
44,246
59,792
Source: National Statistics Office
Note: Based on the TV Research Council's estimates in 2002
AB = monthly household income of Peso 50,001 and over
C1 = monthly household income of Peso 30,001-50,000
C2 = monthly household income of Peso 15,001-30,000
DE = monthly household income of Peso 15,000 and below
194
PHILIPPINES: TELEVISION
TELEVISION
Number of urban households: 8,555,165
Colour
VCR
DVD
PVR/DVR
Multiset
Remote control
99.0%
0.3%
60.9%
0.1%
29.7%
86.4%
24.4%
0.1%
Source: 2007 NUTAM Establishment Survey
Average minutes viewed per day per adult (20+) (2007): 216
Cable (analogue)
Average
Peso
554
Source: 2007 NUTAM Establishment Survey
Main channels
Channel
Commercial
ABS-CBN
NBN
ABC
GMA
RPN
QTV 11
IBC
SBN
Studio 23
NET 25
RJTV
ESPN
ABS-CBN News
Cartoon Network
CinemaOne
Daily
hours of
transmission
Ad mins
per
week
20
19
18
19
17
16
19
15
19
24
21
24
24
24
24
810
222
62
691
167
131
192
102
45
48
78
51
50
42
195
Main channels cont.
Channel
Commercial
Lifestyle
MTV
MYX
AXN
Star World
Jack TV
Solar Sports
ETC
Daily
hours of
transmission
Ad mins
per
week
24
24
24
24
24
24
24
24
71
62
131
44
102
139
127
Source: AGB Nielsen Media Research, NUTAM data
Cost/audience (2007)
Channel
ABS-CBN
NBN
ABC
GMA
RPN
QTV 11
IBC
SBN
Studio 23
NET 25
RJTV
ESPN
ABS-CBN News
Cartoon Network
CinemaOne
Lifestyle
MTV
MYX
AXN
Star World
Jack TV
Solar Sports
ETC
Peak rate
30 sec
(Peso)
300,000
36,594
240,000
350,000
90,000
90,000
45,000
3,500
90,000
30,000
10,000
15,000
20,108
25,000
20,000
25,000
9,000
25,000
20,000
27,500
30,000
25,000
30,000
Peak
time
2000-2059
2100-2159
2000-2059
2000-2059
2000-2059
2100-2159
2100-2159
1900-2159
1800-2159
1800-2159
2000-2059
2000-2059
2000-2159
1900-2259
-
Peak adult
audience
(000s)
986
4
15
948
4
11
2
4
1
1
1
1
2
-
Average CPT (all commercial channels): Peso 688.3
196
30 sec peak
adult CPT
(Peso)
304
9,829
16,051
369
23,000
7,887
23,006
23,462
45,788
29,455
27,473
25,663
16,046
-
Channel
Commercial
ABS-CBN
NBN
ABC
GMA
RPN
QTV 11
IBC
SBN
Studio 23
NET 25
RJTV
ESPN
ABS-CBN News
Cartoon Network
CinemaOne
Lifestyle
MTV
MYX
AXN
Star World
Jack TV
Solar Sports
ETC
2007
Individuals
Adults
45.8
0.5
2.2
37.7
1.1
2.3
0.3
0.1
1.5
0.2
0.1
0.1
0.5
0.9
0.1
0.2
0.2
0.1
0.3
0.2
0.1
46.0
0.5
2.3
37.2
1.2
2.1
0.4
0.1
1.5
0.2
0.1
0.1
0.4
0.9
0.1
0.2
0.2
0.1
0.3
0.2
0.1
Ad revenue
2007
Peso (mill)
34,819
2,478
3,181
48,715
2,985
2,921
2,145
10
2,080
465
148
305
281
394
245
603
1
485
816
424
842
1,189
1,182
Programme
SMB Sports Will To Win Pacquiao Barrera II
Kokey (TV series)
Blaze of Glory Pacquiao v. Solis
Pinoy Big Brother Season 2 - The Big Night at the Big Dome
The Battle of Cebu - Moment of Truth
Titigilang Mundo de la Hoya v. Mayfeather the World Awaits
Ang Paglalahad
Princess Sarah (TV series)
Boxing World Cup - Philippines v. Mexico
Marimar
197
Channel
GMA
ABS-CBN
GMA
ABS-CBN
ABS-CBN
ABS-CBN
ABS-CBN
ABS-CBN
ABS-CBN
GMA
Adult
TVR
31.7
21.4
21.1
21.1
20.8
20.4
20.3
19.9
19.3
19.2
Top ten television
advertisers (2007)
categories (2007)
TV expenditure*
Advertiser
Peso (mill)
Unilever
15,688.5
Procter & Gamble
11,632.3
Colgate-Palmolive
6,626.9
Nestlé
6,189.2
United Laboratories
5,518.6
Globe Telecom
2,022.6
Smart Communications
1,848.3
Mead Johnson
1,744.7
Coca-Cola
1,691.3
Office of the President
1,379.7
TV expenditure*
Category
Peso (mill)
Hair care
16,451.4
Telecoms
10,994.3
Gov't agencies & public utilities
7,306.7
5,778.3
Laundry products
Powdered milk
5,047.8
Skin care
4,591.0
Other food
4,555.6
Dental care
4,238.0
Vitamins & tonics
4,218.8
Cough & cold remedies
3,989.6
Source: Nielsen Adquest Millenium
*Based on rate cards
Top free-to-air television
owners (2007)
Owner
GMA
ABS-CBN
ABC
QTV 11
Studio 23
RPN
NBN
Islands TV
TV revenue*
Peso (mill)
53,530.8
36,513.6
6,425.4
4,269.1
3,043.8
2,851.4
2,489.5
1,713.1
*Advertising expenditure, based on rate cards
198
PHILIPPINES: NEWSPAPERS
NEWSPAPERS
Newspapers (2007)
Title
National dailies
Bulgar
Philippine Daily Inquirer
Manila Bulletin
Philippine Star
Abante
Pilipino Star Ngayon
Abante Tonite
People's Journal Tonight
Bagong Tiktik
Bandera
Balita
Tempo
Manila Times
Malaya
Tumbok
Manila Standard Today
PM (Pang Masa)
Hataw
Daily Tribune
Remate
People's Balita
Business World
People's Taliba
Tanod (Diyaryo ng Bayan)
Regional dailies
Sunstar Cebu
Baguio Mediland Curier
The Freeman
Panay News
Sunstar Davao
Sunstar Baguio
Visayan Daily Star
Cebu Daily News
Sunstar Cagayan de Oro
Mindanao Daily Mirror
Sunstar Bacolod
Free dailies
Libre
Adult
readership
(000s)
Full page
B/W
Peso
Adult CPT Full page
B/W
Colour
Peso
Peso
1,337
1,258
1,051
1,048
820
615
358
252
230
200
197
195
184
84
84
66
58
56
51
40
18
8
6
5
65,835
157,410
150,255
154,440
46,200
40,320
42,000
53,130
42,000
34,720
32,550
102,555
89,910
101,574
160,380
-
49
125
143
147
56
66
117
211
210
176
167
557
1,070
1,539
20,048
-
118,503
283,338
270,459
277,992
83,160
64,512
75,600
95,634
75,600
62,496
58,590
184,599
161,838
182,833
288,684
-
32
24
10
9
8
8
5
5
4
2
1
20,500
15,000
16,500
18,000
12,000
-
641
1,500
2,063
3,600
6,000
-
41,000
30,000
33,000
36,000
24,000
-
157
53,340
340
96,012
Source: Nielsen Media Index Q1 2008 (urban M/F, 10+ read yesterday),
Nielsen Media Advertising Information Service
Average CPT (B/W): Peso 179
199
PHILIPPINES: NEWSPAPERS
Top ten newspaper
advertisers (2007)
categories (2007)
Newspaper expenditure*
Advertiser
Peso (mill)
Shoemart
518.3
372.9
Globe Telecom
254.8
Ayala Land
153.7
Samsung Electronics
132.6
Toyota Motors
118.5
Digital Telecommunications
111.6
Fortune Tobacco
98.9
Philip Morris
92.7
Robinson's Recreation
89.0
Newspaper expenditure*
Category
Peso (mill)
Telecoms
1,171.9
Retail
794.4
Banks/finance
677.9
Entertainment
666.0
Real estate
544.8
Auto
425.6
Education
398.0
349.4
Office equipment
329.3
Travel
229.8
Top ten newspaper
owners (2007)
Newspaper revenue*
Owner
Peso (mill)
Philstar Daily
3,033.6
Philippine Daily Enquirer
2,866.7
Manila Bulletin Publishing
1,369.7
Business World Publishing
264.1
Philippine Bus. Daily Publishing
215.6
Mindanao Times
181.8
Philippine Journalists
176.2
Sun. Star Publications Network
153.2
Monica Publishing
122.6
Rural Press Com. Rep.
95.3
200
PHILIPPINES: MAGAZINES
MAGAZINES
Magazines (2007)
w=weekly f=fortnightly
m=monthly bm=bi-monthly
Title
Weekend supplements
Sunday Inquirer (w)
Panorama (w)
Philippine Starweek (w)
Junior Inquirer (w)
Showbusiness & entertainment
StarTalk Movie (w)
Moviestar (w)
Mega Star (w)
Kislap (w)
Yes (m)
IT
ComputerWorld Philippines (f)
Men's
FHM (m)
Foreign
Reader's Digest (m)
Newsweek (w)
Time (w)
National Geographic (m)
Cosmopolitan (Int. edition, m)
Vogue (m)
Seventeen (Int. edition, m)
Sugar (m)
Good Housekeeping (Int. edition, m)
International Businessweek (w)
Business Traveller (m)
InStyle (m)
Marie Claire (Int. edition, m)
Teen (m)
Elle (m)
Glamour (m)
GQ (m)
Parents (Int. edition, m)
American Lifestyle (m)
Life (m)
Baby Magazine (Int. edition, m)
Far Eastern Economic Review (w)
The Economist (w)
Adult
readership Colour
Colour
B/W
(000s)
Peso
Peso
Peso
431
391
149
29
110,808
33,000
48,000
-
257
84
322
-
110,808
22,000
33,000
-
41
39
14
8
-
19,100
143,000
490
-
15,400
143,000
7
90,000
12,857
65,000
1
154,000
128,548
140,000
231
144
74
61
58
31
25
20
16
16
14
14
13
13
6
5
4
4
3
3
1
1
1
-
-
-
201
Magazines cont.
Title
Fashion & features
Cosmopolitan Philippines (m)
K-Zone (m)
The Buzz (m)
Metro (m)
W.I.T.C.H. (m)
Star Studio (m)
Seventeen Mini (m)
Good Housekeeping (m)
Candy (m)
Cartoon Network (m)
Health Today (m)
Chalk (m)
Maxim (m)
Hi! (m)
Mr & Ms (m)
T3 (m)
Agriculture (m)
Meg (m)
Smart Parenting (m)
Young Star (m)
Marie Claire (m)
Lifestyle Asia (m)
Speed (m)
Preview (m)
PCWorld (m)
Food (m)
Pulp (m)
Chat (m)
Entrepreneur (m)
Men's Health (m)
UNO (m)
PC Magazine (m)
Working Mom (m)
People Asia (m)
Homelife (m)
Animal Scene (m)
Channels (m)
Mega (m)
Gadgets (m)
Mod Girl (m)
Celebrity Recipes (m)
Popsicle (m)
Adult
readership Colour
Colour
B/W
(000s)
Peso
Peso
Peso
307
254
200
159
123
102
98
96
86
86
82
72
71
67
62
41
39
38
32
30
27
25
23
22
21
20
19
18
18
18
18
17
16
15
14
11
11
11
10
10
9
7
202
146,000
66,000
125,400
102,300
80,000
121,000
89,000
143,393
88,000
130,000
70,000
33,000
70,000
96,000
96,000
90,000
108,000
77,500
99,000
105,000
135,500
108,900
87,120
15,000
110,000
88,000
40,000
-
476
330
789
1,003
816
1,260
1,035
1,749
1,222
1,831
1,707
846
2,188
3,556
3,840
3,913
4,909
3,690
4,950
5,833
7,528
6,806
5,808
1,364
10,000
8,800
4,444
-
133,000
66,000
125,400
102,300
73,000
110,000
81,000
143,393
88,000
130,000
70,000
33,000
70,000
96,000
96,000
90,000
98,000
50,000
99,000
105,000
135,500
108,900
64,800
15,000
110,000
88,000
40,000
-
Magazines cont.
Title
Fashion & features cont.
Real Living (m)
Mirror (m)
Mobile Philippines (m)
Manual (m)
Flavors (m)
Inquirer Golf (m)
Baby Magazine (m)
Real Living (m)
Teen Philippines (m)
General interest
Pink (bm)
Liwayway (w)
Bisaya (w)
Fortune (f)
People's Insider (w)
Moms & Kids (f)
Newsbreak (w)
Bluprint (bm)
Sports Life Weekly (w)
Philippine Graphic (w)
Philippine Free Press (w)
Moms Today (bm)
Sports Zone (w)
Women's
Women's Journal (w)
MOD Filipina (w)
Woman Today (f)
Adult
readership Colour
Colour
B/W
(000s)
Peso
Peso
Peso
7
6
5
4
3
3
2
2
2
80,000
49,500
80,000
64,064
-
20,000
16,500
26,667
32,032
-
80,000
49,500
80,000
64,064
-
65
49
22
18
14
8
7
7
6
5
3
3
2
30,000
22,000
22,000
28,000
134,269
-
612
1,000
1,571
9,333
44,756
-
20,000
15,000
16,500
20,160
134,269
-
65
44
29
30,250
65,000
60,000
465
1,477
2,069
19,800
65,000
60,000
Source: Nielsen Media Index Q1 2008, Nielsen Media Advertising Information Service
Average CPT (Colour): Peso 1,260
203
Top ten magazine
advertisers (2007)
categories (2007)
Magazine expenditure*
Advertiser
Peso (mill)
Unilever
64.4
Nestle
51.4
L'Oréal
46.3
Rustan Commercial
40.5
United Laboratories
32.9
Samsung Electronics
29.5
Shoemart
24.8
Store Specialists
21.5
Philip Morris
20.7
DKT International
20.1
Magazine expenditure*
Category
Peso (mill)
Retail
188.2
Telecoms
156.1
Skin care
118.1
Clocks/watches
81.9
Proprietary drugs
68.0
Textiles
64.7
Miscellaneous
63.5
Office equipment
62.1
Facial beautifiers & nail polish
59.9
Hospitals, clinics & drugstores
52.1
Top ten magazine
owners (2007)
Magazine revenue*
Owner
Peso (mill)
Summit Media
758.5
ABS-CBN Publishing
334.1
Mega Publishing Group
232.4
CMP Medica
69.3
5 Leaf Publishing
67.3
MVRS Publications
64.0
Airo Media International
58.4
C! Publishing
50.3
Great Minds Media
42.7
People's Independent Media
35.6
204
PHILIPPINES: RADIO
RADIO
Number of urban radio households (2007): 6,901,000 (80.7%)
Source: Nielsen Media Index Q1 2008
Number of commercial radio stations (2007): 959
Source: National Telcommunications Commission 2004
Average daily listening minutes per adult (2007): 154
Source: Radio Audience Measurement, Mega Manila Q1 2008 (M/F 10+)
Peak audiences
Station
Popular name
Mega Manila FM
dzmbF
Love Radio
dwrrF
Alam Mo Na 'Yan!
dyesF
Yes! FM
dwsmF
Star FM
dwkyF
Energy FM (Pangga)
dwnuF
NU 107
dwlsF
Barangay LS
dzrjF
RJ 100
ifmF
iFM
dwllF
Mellow 94.7
dwrxF
Monster Radio RX93.1
dwtmF
Magic 89.9
dwrkF
WRock
dwqzF
Home Radio
dzfeF
Master's Touch
dwbmF
Crossover
dwrtF
Hit FM
dwbrF
Business Radio
dwavF
Wave 89.1
dwetF
Dream FM
dwlaF
RJ Underground Radio
dwjmF
Jam 88.3
dzruF
xFM
dwkxF
Max FM
Peak
time
Peak adult
audience
(000s)
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
990
397
239
207
127
73
70
59
54
35
34
32
24
23
3
3
3
2
2
1
1
1
-
205
PHILIPPINES: RADIO
Peak audiences cont.
Station
Popular name
Mega Manila AM
dzmmA
Radyo Patrol Sais Trenta
dzrhA
Kaunaunahan sa Pilipinas
dzbbA
Super Radyo
dwxiA
Radyo Pinagpala
dzasA
Agapay ng Sambayanan
dzecA
Radyo ng Pamilya
dzxlA
RMN News Manila
dzrbA
Radyo ng Bayan
dwwwA
Radyo Walang Takot
dzrvA
Radyo Veritas
dwblA
DWBL
dwadA
DWAD
dzemA
Tinig ng Katotohanan
dzrjA
Radyo Bandido
dzxqA
Kibigan ng Masa
dzmeA
Radyo Uno
dzsrA
Sports Radio
dzarA
Sonshine Radio
dwizA
Todong Lakas!
dzupA
Voice in the State University
dzhhA
Air Force Radio
dwddA
Armed Forces Radyo
dwbcA
DWBC
dzrmA
Radyo Magazine
dwssA
DWSS
dwanA
DWAN
Peak
time
Peak adult
audience
(000s)
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
502
258
175
85
67
26
22
22
16
12
7
6
3
2
1
1
1
1
1
-
Source: Radio Audience Measurement, Mega Manila Q1 2008 (M/F 10+)
206
PHILIPPINES: RADIO
Top ten radio
advertisers (2007)
categories (2007)
Radio expenditure*
Advertiser
Peso (mill)
United Laboratories
2,859.8
Unilever
1,434.2
Radio Global Media Arts Network
862.2
Charity Sweepstakes Office
554.6
Tanduay Distillers
532.1
Nestle
486.3
San Miguel Brewing Group
481.4
Petron
396.1
Procter & Gamble
368.2
Cons. Distillers of the Far East
341.2
Radio expenditure*
Category
Peso (mill)
2,268.3
Telecoms
2,062.8
Proprietary drugs
1,845.1
1,667.1
Miscellaneous
1,376.2
Vitamins & tonics
1,123.0
Hair care
1,060.2
Education
780.0
Retail
662.7
Beer
651.4
Top ten radio
owners (2007)
Radio revenue*
Owner
Peso (mill)
Radio Mindanao Network
5,993.1
GMA Network
4,749.2
Manila Broadcasting Company
4,278.6
ABS-CBN
1,926.9
Bombo Radyo
660.0
Quest Broadcasting
555.5
Aliw Broadcasting Corp.
532.4
Audiovisual Communicators
465.1
Progessive Broadcasting Corp.
460.7
Blockbuster Broadcasting System
460.1
207
PHILIPPINES: OUTDOOR
OUTDOOR
Top ten outdoor
advertisers (May 2008)
categories (May 2008)
Outdoor expenditure
Advertiser
Peso (mill)
Unilever
259.0
Procter & Gamble
212.4
United Laboratories
148.5
Nestlé
136.8
Colgate-Palmolive
82.1
Philip Morris
75.5
Unilever
51.3
Sun Cellular
47.3
Procter & Gamble
25.7
Pepsi
25.7
Outdoor expenditure
Category
Peso (mill)
Retail
1,109.1
Telecoms
869.3
Textiles
834.0
Fast-food restaurants
526.4
Soft drinks
306.9
Hospitals, clinics & pharmacies
283.9
Banks/finance
272.0
Office equipment
268.0
Personal accessories
266.6
Footwear
262.0
Source: Nielsen Media Watch May 2008
Source: Nielsen Media Watch May 2008
Major outdoor
contractors* (2008)
Contractor
OutComm
MacGraphics Carranz
Elev8 Media
Trackworks
RS Concepts
Kinetic Worldwide Media
Prime Spots
Summit Billboards
*Based on scope of services and number of sites handled
208
PHILIPPINES: CINEMA
CINEMA
Source: 4A's Media Factbook 2004
per week: Peso 1,600
Source: 4A's Media Factbook 2004
Trend in admissions
2003
2004
Admissions
(mill)
68.8
63.7
Gross takings
Peso (mill)
3,999
4,780
Source: Screen Digest
Age
15-24
25-34
35-49
50+
Sex
Male
Female
Class
AB
C1
C2
DE
%
12
29
34
25
%
49
51
%
2
4
12
82
Source: Nielsen Media Index Q1 2008
209
PHILIPPINES: INTERNET
INTERNET
Adult internet users: 78%
Source: Project Tribes 2.0 (Dec 2007) for Yahoo!
Typical monthly cost of internet access: Peso 999
Source: PLDT myDSL
Cost of display ads
Type
Leaderboard (728 x 90)
Right rail (120 x 600)
Embedded text (458 x 60)
Sign-out page (300 x 250)
Typical CPM
Peso
100
89
44
89
Source: Multiply Philippines, 2008 Rates
Age
13-16
17-20
21-24
25-29
30-34
35-44
45+
Sex
Male
Female
Household income (Peso)
25,000 and below
25,001 and above
%
22
22
20
15
9
9
5
%
52
48
%
23
76
Source: Project Tribes 2.0 (Dec 2007) for Yahoo!,
AC Nielsen
Site
Yahoo! PH
Friendster
YouTube
Google.com.ph
Google
Multiply
Wikipedia
Blogger.com
Y8
Imeem
Unique visitors
per month
5,300,000*
9,000,000
2,300,000
1,427,000
Source: Alexa.com, Oct 2008, Supplier Data
*for Y! Mail
210
Search engine
Yahoo
Google
Hotmail
MSN
Friendster
% of
total searches
61
37
10
1
1
Source: Nationwide Urban Media Atlas
2007-08 Waves 1 & 2
PHILIPPINES: OVERALL
OVERALL
Top ten overall
advertisers (2007)
Media expenditure
Advertiser
Peso (mill)
Unilever
17,214.6
Procter & Gamble
12,014.6
United Laboratories
8,440.2
Colgate Palmolive
6,957.5
Nestlé
6,768.8
Globe Telecom
2,557.9
2,494.8
Johnson & Johnson
2,430.6
Globe Tel/Innove Com./Smart Com./Piltel
1,892.0
Coca-Cola
1,854.6
categories (2007)
Category
Hair care
Telecoms
Laundry products
Vitamins & tonics
Powdered milk
Proprietary medicines
Other food
Skin care
Media expenditure
Peso (mill)
17,581.4
14,385.2
9,943.7
6,083.1
5,683.1
5,415.9
5,265.3
5,254.7
5,098.3
4,927.9
211
SINGAPORE: ECONOMIC DATA
SINGAPORE
ECONOMIC DATA
1 US$=
1.42
2001
2002
S$ at 2008 rate
2003
2004
2005
2006
2007
2008
185.4
14.2
204.6
12.2
201.3
8.6
221.3
8.2
221.1
9.9
240.5
8.7
251.6
13.8
268.0
11.4
257.4
2.3
257.4
-3.9
44.1
48.7
47.1
51.8
50.7
55.2
56.0
59.7
55.7
55.7
131.0
144.6
142.3
156.4
156.3
170.0
177.8
189.4
181.9
181.9
Gross Domestic Product (S$ billion)
at current prices
% change
at 2008 prices
% change
153.4
-4.0
172.3
-4.9
158.2
3.1
178.4
3.5
162.4
2.7
182.3
2.2
Gross Domestic Product per capita (S$ 000s)
at current prices
at 2008 prices
37.4
42.0
38.4
43.3
39.1
43.9
at current prices
at 2008 prices
108.4
121.8
111.8
126.1
114.8
128.8
at current prices
at 2008 prices
26.4
29.7
27.1
30.6
27.7
31.0
31.2
34.4
33.3
36.6
35.8
39.0
39.6
42.2
39.4
39.4
4.1
4.1
4.2
4.2
4.3
4.4
4.5
4.6
88.7
-0.4
89.1
0.5
90.6
1.7
91.0
0.4
92.0
1.1
93.9
2.1
100.0
6.5
1.07
1.09
1.10
0.93
0.88
0.79
0.82
15.1
13.2
-8.3
-8.7
4.1
3.0
3.1
1.0
5.9
-0.6
Population
Millions
2008=100
% change
89.0
1.0
1.00
at current prices
at 2008 prices
2.7
1.7
9.4
9.8
4.7
4.2
212
SINGAPORE: ADVERTISING EXPENDITURE
Advertising expenditure in S$ million at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
1,185
1,216
1,500
1,541
1,686
1,766
2,033
1,864
1,940
1,968
2,096
Newspapers
575
610
751
680
692
682
740
734
758
825
855
Magazines
58
62
68
72
65
90
94
96
121
123
119
TV
434
410
504
557
696
724
889
725
764
683
734
Radio
54
62
77
115
130
166
189
178
153
144
153
Cinema
15
18
22
22
13
10
12
13
12
15
17
Outdoor Internet
49
0
54
0
78
0
96
0
90
0
94
0
110
0
118
0
132
0
178
32
219
22
Advertising expenditure in S$ million at constant 2008 prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
1,364
1,398
1,702
1,731
1,902
1,982
2,244
2,049
2,110
2,096
2,096
Newspapers
662
701
851
764
781
765
817
807
824
879
855
Magazines
67
72
77
81
73
101
103
106
132
131
119
TV
499
471
572
625
785
813
981
797
831
727
734
Radio
62
72
87
129
147
186
208
196
166
153
153
Cinema
17
20
25
25
15
11
13
14
13
16
17
Source: AC Nielsen, SRS Adex, NMR
Notes:
1) Before discounts
3) Includes some classified advertising ('display classifieds' for
banking/finance, cars, leisure/travel and property)
4) Includes agency commission (15%)
Tobacco: Banned.
Alcohol: Banned during children's programmes.
Pharmaceutical: Must be approved by the Health Science Authority.
Political: Banned.
213
Outdoor Internet
56
0
63
0
89
0
107
0
102
0
106
0
121
0
130
0
144
0
190
34
219
22
SINGAPORE: POPULATION
POPULATION
Land area (km²)
Languages
Currency
683
Chinese, Malay, Tamil, English
Singapore Dollar (S$)
Population by age
16-24
25-34
35-44
45-54
55-64+
Total
Male
(000s)
329
405
413
342
387
1,876
Female
(000s)
323
376
361
326
429
1,815
Total
(000s)
652
781
774
668
816
3,691
Source: The Nielsen Company, IMS 2008
Adult status
AB
C1
C2
D
E
Total
Male
(000s)
446
176
181
542
485
1,830
Female
(000s)
164
181
289
171
926
1,731
Total
(000s)
610
357
470
713
1,411
3,561
AB = professional/managerial
C1 = executive
C2 = white collar skilled
D = blue collar skilled & unskilled
E = national servicemen, housewives, students, retired and unemployed
214
SINGAPORE: TELEVISION
TELEVISION
Colour
VCR
DVD
PVR/DVR
Multiset
Cable (pass)
Digital cable (connection)
IPTV
99.0%
27.0%
76.0%
28.0%
64.0%
99.0%
48.0%
48.0%
0.3%
8.8%
Source: TNS, The Nielsen Company IMS 2008
TV licence cost (per year): S$110
Cable (analogue)
Cable (digital)
DTT
IPTV
Average
S$
24
28
10
25
Source: Pay TV operators (SingTel, Starhub, MediaCorp)
215
Main channels
Channel
Terrestrial
Channel 5
Channel 8
Channel U
Suria
OKTO
Vasantham
Channel News Asia
Cable
A1
Animal Planet
Asia Plus
Asian Food Channel
AXN
BBC
Cartoon Network
Celestial Movies
Channel V International
CNBC
CNN
CTI TV
Discovery
Discovery Travel & Living
E-City
E! ENTERTAINMENT
ESPN
Fashion TV
Fox Crime
Football Channel
Hallmark
Horse Racing Channel
Jim Jam
MTV Asia
MTV Mandarin
National Geographic
National Geographic Wild
Nickelodeon
Sensasi
Star Chinese Channel
Star Chinese Movies
Star Movies
StarWorld
Star Plus
Supersports
TVBJ
TVBS
TVB 8
Vannathira
Vijay
VV Drama
Xing Kong
Technical
penetration
(%)
Daily
hours of
transmission
Ad mins
per
week
100
100
100
100
100
100
100
24
24
11-16
10
15
10
24
2,016
2,016
1,044
840
1,260
840
2,016
-
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
-
Source: Mediacorp TV/Starhub Cable
216
Cost/audience
Channel
Channel 8
Channel U
Channel 5
Vasantham
Suria
Channel News Asia
OKTO
Peak rate
30 sec
S$
8,500
5,000
7,000
1,500
2,000
5,300
2,000
Peak
time
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
Peak adult
audience
(000s)
396
152
111
24
32
18
-
Source: Taylor Nielsen Sofres (TNS)
Average CPT (all commercial channels): S$ 42.7
Channel
Channel 8
Channel U
Channel 5
Vasantham
Suria
Channel News Asia
OKTO
Central *
Ad revenue
2008
Adults 15+
54.2
17.3
13.3
5.6
4.4
4.1
1.1
-
2008
S$ (000s)
330,033
97,662
184,526
3,722
30,042
43,506
9,923
35,113
*19 Oct 2008: Central (previously a combination of Kids Central, Arts Central and
Vasantham Central) was repositioned as OKTO (an English-language lifestyle
channel for kids, teens and the arts). Vasantham Central was relaunched as a dedicated channel.
Programme
The Little Nyonya
Nanny Daddy
Beach.Ball.Babes
La Femme
Crime Busters X 2
The Truth
The Defining Moment
3-Plus-1
Ten Brothers
Rhythm of Life
Adult 15+
TVR
21.8
19.8
18.1
17.5
17.3
16.8
16.1
16.1
15.7
15.3
Channel
Channel 8
Channel 8
Channel 8
Channel 8
Channel 8
Channel 8
Channel 8
Channel 8
Channel 8
Channel 8
217
30 sec peak
adult CPT
S$
21.5
32.9
63.1
62.5
62.5
294.4
-
Top ten television
advertisers (2008)
TV expenditure
S$ (000s)
57,875
19,760
13,656
13,307
12,937
12,617
12,182
11,092
10,042
9,989
Advertiser
Mediacorp
Procter & Gamble
Yumibrands
Warner Music
Reckitt Benckiser
Singtel
Unilever
GlaxoSmithKline
Asia Pacific Breweries
Colgate Palmolive
Source: The Nielsen Company, Adquest
categories (2008)
Category
Agricultural/industrial
Beverages (non-alcoholic)
Auto
Beverages (alcoholic)
Food
Clothes/bags/watches/jewellery/opt/photo/toys
Congratulatory announcements
Hotels/restaurants
Household
Pharmaceuticals
TV expenditure
S$ (000s)
212,797
138,894
119,782
90,102
52,866
33,037
31,402
31,310
29,820
12,088
Top television
sales houses (2008)
TV revenue
S$ (000s)
734,527
Sales house
Mediacorp
218
SINGAPORE: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly N=National F=Free
Title
Dailies
The Straits Times (Mon-Wed) (d, N)
The Straits Times (Thu-Fri) (d, N)
The Straits Times (Sat) (d, N)
Today (Mon-Wed) (d, F)
Today (Thu-Fri) (d, F)
Today (Sat) (d, F) *
My Paper (d, F) *
Lianhe Zaobao (d, N)
Lianhe Wanbao (Mon-Wed) (d, N)
Lianhe Wanbao (Thu-Sun) (d, N)
Shin Min Daily News (Mon-Wed) (d, N)
Shin Min Daily News (Thu-Sun) (d, N)
The New Paper (d, N)
Berita Harian (d, N)
The Business Times (d, N)
The Business Times (Sat) (d, N) *
Tamil Murasu (d, N) *
Sundays
The Sunday Times (d, N)
Lianhe Zaobao on Sunday (d, N)
The New Paper on Sunday (d, N)
Berita Minggu (d, N)
Tamil Murasu Sunday (d, N) *
Weeklies
zbComma (w, N) *
Thumbs Up (w, N) *
Tabla! (w, F) *
Adult
B/W
B/W
Colour
(000s)
(000s)
S$
S$
S$
381
381
381
300
300
200
180
174
122
120
118
117
111
62
33
33
11
1,334
1,334
1,334
621
621
421
162
597
466
445
375
364
531
244
86
86
32
23,306
24,991
25,272
9,100
10,500
5,600
3,762
14,515
7,579
8,440
6,273
7,399
3,168
4,752
6,998
2,673
2,592
17.5
18.7
18.9
14.7
16.9
13.3
23.2
24.3
16.3
19.0
16.7
20.3
6.0
19.5
81.4
31.1
81.0
33,206
34,891
35,172
12,376
14,280
8,120
7,762
22,015
10,579
12,440
9,273
11,399
5,568
8,202
9,598
5,273
6,592
389
174
111
68
11
1,323
597
490
273
54
24,149
14,515
3,168
5,702
3,240
18.3
24.3
6.5
20.9
60.0
34,049
22,015
5,568
9,352
7,240
50
39
30
100
71
60
1,782
1,782
1,505
17.8
25.1
25.1
2,482
2,482
3,505
Source: The Nielsen Company IMS 2008, Rate Cards
All based on NewsSection Loading, except (*) ROP
Average CPT (B/W): S$18.5
219
SINGAPORE: NEWSPAPERS
Top ten newspaper
advertisers (2008)
categories (2008)
Advertiser
S$ (000s)
Singapore Press Holdings
52,131
Dairy Farm International
19,727
NTUC
18,876
Singtel
15,000
Courts
13,996
Starhub
13,523
Far East Organization
11,963
M1
9,294
HSBC
9,194
DBS Bank
8,039
Category
S$ (000s)
Telecommunications
43,688
Media
42,521
Travel
37,712
Supermarkets/food stores
37,308
Property
30,233
Education
30,165
Auto
26,455
Beauty & fitness services
26,103
Banking/finance
24,680
Credit/debit cards
24,331
Top ten newspaper
owners (2008)
Owner
SPH
Mediacorp
Newspaper revenue
S$ (000s)
728,634
126,365
220
SINGAPORE: MAGAZINES
MAGAZINES
Magazines
m=monthly bm=bimonthly q=quarterly
Circulation
ba=biannual E=English C=Chinese
Title
(000s)
Women's
Her World (E, m)
70
Singapore Women's Weekly (E, m)
65
Cleo (E, m)
62
Female (E, m)
60
Simply Her (E, m)
50
Style (E, m)
40
Shape (E, m)
40
Elle (E, m)
40
L'Officiel (E, m)
30
Icon (C, m)
28
Style Weddings (E, ba)
25
Nuyou (C, m)
25
Female Business (E, q)
25
Female Brides (E, ba)
25
Harper's Bazaar (E, m)
25
Nuyou Time (C, a)
20
Her World Brides (E, q)
13
Men's
Home Team NS (E, bm)
160
FHM (E, m)
50
New Man (E, m)
40
Men's Health (E, m)
30
August (E, m)
25
Men's Mode (E, ba)
13
Men's Folio (E, bm)
10
Grandeur (C, m)
10
Fashion
Catalog (E, m)
30
Entertainment
Telescope (E/C, m)
150
I-weekly (C, w)
125
U-weekly (C, w)
80
8 Days (E, w)
75
First (E, m)
40
Manja (M, m)
40
Lifestyle
Lifestyle (E, m)
182
Just U (E, bm)
150
Singapore Shopping Guide (E, q)
150
I-S (E, w)
50
Lifestyle (C, m)
47
Juice (E, m)
30
The Expat (E, m)
15
Platinium (Amex)
5
221
Adult
readership Colour
Colour
B/W
(000s)
S$
S$
S$
200
112
124
116
110
65
64
55
100
56
48
30
42
4,290
4,200
4,400
4,200
3,500
3,800
3,500
4,950
5,940
4,500
3,800
2,600
4,500
4,000
4,300
3,200
3,000
21.5
37.5
35.5
36.2
31.8
58.5
54.7
90.0
59.4
80.4
79.2
86.7
71.4
3,220
2,730
2,870
2,270
2,600
3,250
2,795
2,250
320
70
90
100
62
50
2,000
4,950
4,400
3,800
5,940
4,200
4,200
4,000
6.3
70.7
42.2
59.4
67.7
80.0
1,300
5,280
-
-
3,300
-
-
225
339
300
120
86
5,000
3,840
3,900
3,360
3,800
2,500
22.2
11.3
13.0
31.7
29.1
2,400
2,100
-
224
375
375
150
47
100
75
15
5,700
4,800
6,000
3,600
5,700
2,700
4,900
6,320
25.4
12.8
16.0
24.0
121.3
27.0
65.3
421.3
-
Magazines cont.
m=monthly bm=bimonthly q=quarterly
E=English C=Chinese
Circulation
Title
(000s)
Society
Prestige (E, m)
16
Prestige Lifestyles (E, a)
16
The Peak (E, m)
14
Singapore Tatler (E, m)
14
Millionairasia (E, q)
10
Teens
Seventeen (E, m)
40
Lime (E, m)
35
Teens (E, m)
34
Teenage (E, m)
30
Business
Business Visitor (E, m)
40
Smart Investor (E, m)
22
BizQ (E, q)
20
Marketing (E, m)
10
Cars/motoring
BMW (E, 3 times a year)
28
Torque (E, m)
25
Motoring (E, m)
20
Dining
Eve (C, bm)
30
Wine & Dine (E, m)
20
Appetite
15
Food & Travel (E, m)
15
Home interior
Square Rooms (E, bm)
32
d+a (E, bm)
30
Home & Décor (E, m)
27
Space (E, bm)
24
Home Concepts (E, m)
21
Parenting
Young Families (E, bm)
88
Today's Parents (E, m)
30
Young Parents Baby (E, q)
25
Mama Bao Bei (C, bm)
22
Motherhood (E, m)
15
Mother and Baby (E, m)
Travel
SilverKris (E/C, m)
100
Where
40
Silk Winds (E/C, bm)
38
Sporting/fitness interest
Golf (E, m)
57
Asian Divers (E, m)
40
Golf Asia (E, m)
20
Golf Vacations (E, q)
17
Source: The Nielsen Company, IMS 2008, Rate Cards
Average CPT (Colour): S$33.5
222
Adult
Colour
B/W
readership Colour
(000s)
S$
S$
S$
96
96
40
21
40
5,940
5,940
5,602
8,118
5,000
61.9
61.9
140.1
386.6
125.0
5,280
-
46
37
60
120
3,800
2,500
2,600
2,500
82.6
67.6
43.3
20.8
2,000
-
120
90
40
3,000
4,800
3,500
4,690
25.0
38.9
117.3
4,690
29
42
4,300
3,000
3,300
103.4
78.6
2,100
45
150
75
60
2,800
4,500
5,000
3,200
62.2
30.0
66.7
53.3
-
160
120
46
-
2,600
3,200
3,000
3,200
2,800
16.3
26.7
65.2
-
2,000
2,000
-
70
75
60
45
30
2,700
3,000
2,500
3,000
2,500
1,800
38.6
40.0
41.7
55.6
60.0
2,500
-
1,600
160
150
23,000
3,800
6,300
14.4
23.8
42.0
-
80
-
4,500
3,500
4,800
4,950
43.8
-
3,500
2,950
Top ten magazine
advertisers (2008)
categories (2008)
Advertiser
S$ (000s)
L'Oréal
4,680
LVMH
3,504
MediaCorp
2,670
NTUC
1,981
Estée Lauder
1,578
FJ Benjamin
1,562
Chanel
1,557
Swatch Group
1,554
Procter & Gamble
1,520
Comp. Financière Richemont
1,452
Category
S$ (000s)
Skincare
11,691
Fashion outlets
11,172
Watches/clocks
9,682
Beauty/fitness
6,622
Jewellery
5,637
Media
4,944
Cosmetics
4,412
Shopping centres
3,192
Perfume/cologne
2,473
Restaurants
2,405
Top ten magazines
(2008)
Top ten magazine
sales houses (2008)
Magazine revenue
Owner
S$ (000s)
Her World
12,758
Singapore Tatler
11,201
I-weekly
8,484
Female
8,270
U-weekly
7,989
8 Days
7,806
Singapore Women's Weekly
5,885
Harper's Bazaar
5,874
Cleo
5,861
Elle
4,752
Sales house
SPH Magazines
Mediacorp
ACP
Edipresse
NTUC Media
Crane Culture
Eastern Publishing
Reader's Digest
Lexicon Group
Key Editions
223
Magazine revenue
S$ (000s)
43,348
27,751
17,619
11,201
6,376
4,540
2,706
2,328
1,637
688
SINGAPORE: RADIO
RADIO
Number of radio households: 722,000
Source: The Nielsen Company
Costs/audiences
Station
National
938LIVE
987FM
Class 95
Gold 90.5
Symphony 92.4
Capital 95.8
Love 97.2
Yes 93.3
Ria 89.7
Warna 94.2
Oli 96.8
Power 98
Radio 100.3
Radio 91.3
88.3 Jia FM
LUSH 99.5
Type
Peak
time
Peak rate
(30 sec)
(S$)
news/talk
pop
pop
classic pop
classical
Mandarin pop
Mandarin pop
Mandarin pop
Malay pop
Malay pop
Indian pop
pop
Mandarin pop
pop
Mandarin pop
arts
0645-1000
2000-2400
0600-1100
0645-1000
0645-1000
0600-1000
1000-1400
0645-1000
1000-1400
1000-1400
0645-1000
0700-1000
0600-1000
0600-1000
0700-1000
1700-2000
290
300
650
300
100
330
300
430
80
160
120
200
320
240
140
100
Source: The Nielsen Company, IMS, MI 2008, Rate Cards
Average CPT (all commercial stations): S$1.1
224
audience
adult CPT
(000s)
(S$)
215
251
453
326
115
415
423
494
154
282
183
122
151
82
121
24
1.3
1.2
1.4
0.9
0.9
0.8
0.7
0.9
0.5
0.6
0.7
1.6
2.1
2.9
1.2
4.2
SINGAPORE: RADIO
Top ten radio
advertisers (2008)
Radio expenditure
Advertiser
S$ (000s)
Mediacorp
13,577
Harvey Norman
6,278
Matsushita Greatwall
5,200
Co-Share
3,020
DBS Bank
2,949
Exxonmobil
2,705
Huay Feng Hang
2,598
Ministry of Defence
2,535
Nat'l Environment Agency
2,526
Singapore Work Force Dev. Agency
2,306
categories (2008)
Radio expenditure
Category
S$ (000s)
Media
14,969
Govt/soc/med services
14,941
Retail
14,308
Entertainment
13,071
Pharmaceuticals
12,807
Auto
6,422
Travel
6,172
Banking/investment
5,790
Credit/debit cards & trav. cheques
5,296
Furnishing/repairs
5,228
Top radio
owners (2008)
Owner
Mediacorp Radio
Safra Radio
SPH UnionWorks
225
SINGAPORE: OUTDOOR
OUTDOOR
Number of
sites
3,800
12
20
Bus stops 6-sheet
Wholly-painted double-deck bus
Wholly-painted single-deck bus
Wholly-painted + top
MRT 12-sheet trackside
MRT platform screen doors
MRT concept train
MRT concourse lightbox
MRT large format lightbox
Source: Rate Card, Media Kit
Top ten outdoor
advertisers (2008)
Advertiser
American Express
Mastercard
Citibank
Nokia
Sony Corporation
Goh Joo Hin
Fraser And Neave Limited
Standard Chartered Bank
Outdoor expenditure
S$ (000s)
8,389
6,787
6,226
5,215
5,132
4,121
3,284
3,272
2,806
2,247
226
Cost per panel
per month (S$)
2,500 - 5,000
3,400 - 5,500
1,650 - 2,500
380
12,200 - 62,000
13,800 - 27,800
24,000 - 29,300
2,400
6,000 - 8,000
SINGAPORE: OUTDOOR
categories (2008)
Outdoor expenditure
S$ (000s)
101.0
23.0
20.0
14.0
13.3
13.0
11.0
8.0
6.5
6.5
Category
Services
Agricultural/industiral & commercial
Beverages (alcoholic & non-alcocholic)
Entertainment (hotels/restaurants)
Retail
Fashion
Toiletries
Pharmaceuticals
Food
Household
Top ten outdoor
contractors (2008)
Contractor
JCDecaux
Clear Channel
Moove Media
SMRT
Eye Corp
Mango Media
SPH MBO
P.O.A.D
Suntec Singapore International Convention & Exhibition Center
Posterscope
Source: Marketing-interactive.com
227
SINGAPORE: CINEMA
CINEMA
Number of cinema screens
Golden Village: 73
Cathay: 41
Eng Wah: 20
Filmgarde: 14
Source: operators
per week:
Golden Village: S$1,540
Cathay Prime - Orchard Cineleisure & The Cathay: S$2,000
Cathay Suburb - CWP, DTE & AMK Hub: S$800
Eng Wah Greater City - Suntec: S$1,200
Eng Wah Suburb - Jubilee, Toa Payoh & WestMall: S$800
Filmgarde Greater City - KLP & Iluma: S$1,200
Average CPT: S$5+
Source: Cathay/Eng Wah/Filmgarde/Golden Village
Trend in admissions
Admissions
(mill)
14.6
15.8
15.1
15.5
17.9
19.1
2003
2004
2005
2006
2007
2008
Source: Singapore Yearbook of Statistics & Monthly Digest of Statistics
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Income (S$)/month
Not earning
Below 1,000
1,000 - 2,000
2,001 - 3,000
3,001 - 4,000
4,001 - 5,000
Above 5,000
%
54
30
10
6
%
56
44
%
45
14
20
3
7
2
9
228
SINGAPORE: CINEMA
Gross takings
S$ (mill)
5.9
5.2
5.2
4.9
4.2
4.2
3.8
3.7
3.4
3.1
Film
Kung Fu Panda
Iron Man
The Dark Knight
Money No Enough 2
The Mummy: Tomb Of The Dragon Emperor
Quantum Of Solace
CJ7
Source: Exhibitor
Top ten cinema
advertisers (2008)
Cinema expenditure
Advertiser
S$ (000s)
Carlsberg
1,833
Police Force
946
Canon
886
Visa
756
Swatch Group
755
726
Nokia
654
Ministry Of Community Development, Youth & Sports
617
Nat'l Environment Agency
500
DBS
376
Top ten cinema
Cinema expenditure
S$ (000s)
2,560
1,922
1,385
1,304
917
823
765
564
543
433
Category
Beer
Government services
Telecommunications
Corporations
Watches/clocks
Credit/debit cards & trav. cheques
Social services
Energy/isotonic drinks
Photography
Restaurants
229
SINGAPORE: INTERNET
INTERNET
Homes with internet connection: 864,880 (76.0%)
Source: IDA
Adult internet users (Age 15+): 2,324,000 (63.0%)
Source: Nielsen
Source: IDA
Typical monthly cost of internet access: S$59
Source: Nielsen
Per day
Total
Adults
271
Cost of display ads
Type
(S$)
Expandable banners
6-19
Homepage OTPs/overlay (per day)
6,000-22,000
Standard banners (range of sizes)
0.9-5
In-page video banners
5-24
Keyword
Singapore
lyrics
youtube
youtube
yahoo
map
google
games
wiki
games
Age
16-24
25-34
35-54
55+
Sex
Male
Female
%
25.5
27.7
39.1
7.8
%
53.6
46.4
230
Source: Performics (2008 results)
SINGAPORE: INTERNET
Top ten internet sites
Unique visitors
Site
Google
Yahoo!
Windows Live
Facebook.com
youtube.com
Live.com (Bing)
Yahoo! SG Homepage
Windows Live Hotmail
blogger.com
msn.com
per month (000s)
2,134
1,920
1,914
1,837
1,586
1,560
1,492
1,413
1,386
1,252
Search engine
Google
Yahoo!
Windows Live
MSN
Google Blog Search
Source: Performics
Source: comScore Sep09
Top ten internet
advertisers (2008)
categories (2008)
Advertiser
Nokia
Sony Corporation
HSBC
Hewlett-Packard
Dell
Samsung
Canon
Learning Information Sys
ING Group
Citibank
S$ (000s)
1,760.0
1,411.0
709.0
581.0
540.0
539.0
506.4
505.7
465.0
464.7
Category
Telecommunications
Computer
Banking/investment
Education
Airlines
Other portals/internet
Entertainment
Govt/soc/med services
Travel
S$ (000s)
3,227
2,902
2,494
1,491
1,252
1,249
1,195
873
677
669
Top internet
owners (2008)
Top internet
sales houses (2008)
Owner
Yahoo SEA
MSN Singapore
Asiaone.com
Channel NewsAsia
HardwareZone
Sales house
Admax Online
CNET Networks APAC
Interactive Hub PTE LTD
DLIVE Media
231
SINGAPORE: MEDIA REACH/OVERALL
MEDIA REACH
Daily
78
75
56
50
56
Television
Newspapers
Magazines
Radio
Outdoor
Cinema
Internet
Weekly
93
87
17
71
97
11
63
Monthly
29
74
81
28
64
OVERALL
Top ten overall
advertisers (2008)
Advertiser
MediaCorp
Singapore Press Holdings
Singtel
Dairy Farm International
NTUC
Starhub
Procter & Gamble
Yum! Brands
categories (2008)
Media expenditure
S$ (mill)
82.0
55.1
32.0
28.4
24.0
24.0
24.0
20.0
20.0
19.4
Media expenditure
S$ (mill)
197.0
146.0
113.4
104.0
99.0
84.0
77.4
77.0
75.1
67.0
Top media
owners (2008)
Owner
MediaCorp TV
Singapore Press Holdings (NPP)
MediaCorp Press
MediaCorp Publishing
Singapore Press Holdings (Magazines)
Category
Entertainment
Retail
Government
Media
Telecommunications
Banking/investment
Toiletries
Education
Pharmaceuticals
Auto
Media revenue
S$ (mill)
734.5
728.6
126.4
35.9
35.2
232
SOUTH KOREA: ECONOMIC DATA
SOUTH KOREA
ECONOMIC DATA
2001
2002
1 US$ = 1,102 Won at 2008 rate
2003
2004
2005
2006
2007
2008
767.1
6.5
896.0
2.8
826.9
7.8
932.3
4.0
865.2
4.6
949.7
1.9
908.7
975.0 1,023.9
5.0
7.3
5.0
975.9 1,020.8 1,023.9
2.8
4.6
0.3
16.3
19.0
17.5
19.7
18.2
20.0
19.0
20.4
20.3
21.3
21.3
21.3
696.1
813.0
750.3
845.9
785.1
861.8
824.6
885.5
884.7
926.3
929.1
929.1
Gross Domestic Product (Won trillion)
at current prices
% change
at 2008 prices
% change
622.1
7.5
772.7
3.3
720.5
15.8
871.4
12.8
Gross Domestic Product per capita (Won mill)
at current prices
at 2008 prices
13.2
16.4
15.3
18.6
at current prices
at 2008 prices
564.5
701.2
653.8
790.7
at current prices
at 2008 prices
12.0
14.9
13.9
16.8
14.8
17.2
15.8
17.9
16.5
18.1
17.3
18.5
18.4
19.3
19.3
19.3
47.1
47.0
47.2
47.4
47.6
47.8
48.0
48.2
80.5
4.1
82.7
2.8
85.6
3.5
88.7
3.6
91.1
2.7
93.1
2.2
95.5
2.6
100.0
4.7
1.08
1.08
1.00
0.93
0.93
0.95
0.95
0.86
-1.6
-5.0
0.2
-3.3
4.3
1.5
7.5
5.2
7.4
4.7
-4.8
-9.1
Population
Millions
2008=100
% change
at current prices
at 2008 prices
-1.3
-5.1
16.0
13.0
233
SOUTH KOREA: ADVERTISING EXPENDITURE
Advertising expenditure in Won (mill) at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
3,625,709
4,886,459
6,809,014
6,723,845
7,800,544
7,675,010
7,690,591
8,017,605
8,622,834
9,262,388
8,816,930
Newspapers
2,297,975
2,907,606
3,391,987
3,364,617
3,716,092
3,709,848
3,354,058
3,420,451
3,504,480
3,820,425
3,445,005
Magazines
167,539
218,985
277,106
291,989
326,570
298,221
272,914
333,945
360,974
400,861
391,891
TV
1,049,898
1,532,773
2,069,864
1,964,633
2,430,587
2,355,327
2,659,063
2,640,648
2,859,642
2,902,818
2,876,042
Radio
110,297
145,895
211,457
199,106
230,995
227,414
218,656
224,261
233,438
233,404
228,048
Cinema
25,700
27,200
36,700
42,200
52,000
50,000
72,000
75,600
76,356
Outdoor
696,900
748,300
835,300
686,100
650,700
685,800
701,600
561,280
477,088
Internet
81,200
136,000
128,000
224,300
355,900
483,200
662,500
890,700
1,268,000
1,322,500
Advertising expenditure in Won (mill) at constant 2008 prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
4,835,289
6,461,786
8,804,055
8,351,519
9,433,884
8,964,611
8,670,666
8,800,308
9,260,236
9,697,383
8,816,930
Newspapers
3,064,607
3,844,978
4,385,839
4,179,106
4,494,197
4,333,199
3,781,493
3,754,366
3,763,532
3,999,846
3,445,005
Magazines
223,432
289,583
358,298
362,672
394,950
348,330
307,694
366,546
387,657
419,687
391,891
TV
1,400,157
2,026,918
2,676,334
2,440,221
2,939,523
2,751,083
2,997,929
2,898,436
3,071,027
3,039,145
2,876,042
Radio
147,093
192,930
273,414
247,305
279,363
265,625
246,521
246,154
250,694
244,365
228,048
Cinema
33,230
33,784
44,385
49,291
58,627
54,881
77,322
79,150
76,356
Outdoor
901,092
929,445
1,010,202
801,383
733,624
752,750
753,462
587,640
477,088
Internet
107,378
175,848
158,986
271,266
415,700
544,778
727,175
956,541
1,327,550
1,322,500
Source: KADD, Ad Journal
Notes: 1. Before discounts
3. Includes production costs
4. Includes agency commission (15%)
5. Internet includes display and search
6. Newspapers include free tabloids from 2005
7. Magazines include membership magazines from 2005
8. Outdoor costs were revised in 2004/2005 to exclude 'events'
Tobacco: Not permitted on TV and radio.
Alcohol: Only permitted on TV between 2200 and 0700, and on radio between 2000 and 0500.
Political: Not on all media and only during election periods.
234
SOUTH KOREA: POPULATION
POPULATION
Land area km²
Capital city
Language
Currency
98,190
Seoul
Korean
Won
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
5,077
3,152
4,149
4,338
3,632
2,083
1,835
24,268
Female
(000s)
4,580
2,897
3,912
4,148
3,557
2,185
2,751
24,030
Total
(000s)
9,657
6,050
8,062
8,486
7,189
4,268
4,586
48,297
Source: Korea National Statistical Office (2005)
Adult status
AB
C1
C2
D
E
Total
Male
(000s)
2,778
1,799
1,773
1,076
4,476
11,902
Female
(000s)
1,559
1,345
2,207
977
1,287
7,375
Total
(000s)
4,337
3,144
3,980
2,053
5,762
19,277
Source: Korea National Statistical Office (2005)
AB = higher managerial, administrative, professional
C1 = office worker
C2 = service, sales worker
D = agriculture, forestry, fishery
E = unskilled, technical
235
SOUTH KOREA: TELEVISION
TELEVISION
Colour
VCR
DVD
PVR/DVR
IPTV
100.0%
45.4%
28.0%
80.8%
77.8%
5.2%
35.1%
17.1%
Source: AGB NMR
No TV licence fee
Average minutes viewed per day per household: 288
Cable (analogue)
Cable (digital)
IPTV
Average
KW (000s)
10
20
20
Source: AGB NMR
236
Main channels
Channel
Non-commercial
KBS1
Commercial
KBS2
MBC
SBS
EBS
MBC Drama
YTN
KBS Drama
Tooniverse
OCN
SBS Drama
Champ
Channel CGV
tvN
XTM
Technical
Daily
penetration
hours of
(%)
transmission
Ad mins
per
week
100
20
-
-
20
20
20
19
24
24
24
24
24
24
24
24
24
24
840
840
840
798
1,008
1,008
1,008
1,008
1,008
1,008
1,008
1,008
1,008
1,008
Peak
time
2000-2359
2000-2359
2000-2359
Peak rate
30 sec
KW (000s)
24,300
26,970
26,400
Peak adult
audience
(000s)
1,042
953
798
Source: AGB NMR
Cost/audience
Channel
KBS2
MBC
SBS
30 sec peak
adult CPT
KW (000s)
23.3
28.3
33.1
Source: AGB NMR
Average CPT (all commercial channels): KW 27,809
237
Channel
Non-commercial
KBS1
Commercial
KBS2
MBC
SBS
EBS
2008
Individuals
Adults
23.4
24.8
-
22.7
26.1
24.9
2.9
22.2
25.8
24.9
2.3
745,128
503,258
457,149
25,646
Source: AGB NMR/KOBACO
Programme
Lee san
Love or Hate
Mother is angry
First Wives' Club
Daughter-in-law golden age
You're my destiny
Gold Bride
Beijing Olympics
New Heart
East of Eden
Channel
MBC
KBS1
KBS2
SBS
KBS2
KBS1
SBS
MBC
MBC
MBC
Source: AGB NMR
Top ten television
advertisers (2007)
Advertiser
Samsung Electronics
SK Telecom
KTF
LG Electronics
Hi-Mart
Hyundai Motors
Nong Shim
LG Telecom
Kia Motors
NamYang
Ad revenue
2008
KW (000s)
TV expenditure
KW (mill)
77,831
68,784
47,047
46,070
33,099
28,404
26,709
25,846
24,712
22,539
238
Adult
TVR
20.9
20.9
20.6
20.6
18.5
18.4
17.2
16.2
15.8
15.5
categories (2007)
TV expenditure
KW (mill)
321,618
307,958
204,474
148,310
122,703
114,768
110,739
107,138
105,914
92,840
Category
Computers/IT
Finance/insurance
Food
Beverages
Transport
Cosmetic/sanitary
Construction/real estate
Home appliances
Service
Medicine/health care
Top television
owners (2008)
TV revenue
KW (mill)
745,128
503,258
457,149
25,646
Owner
MBC-TV
KBS-2TV
SBS-TV
EBS-TV
Source: KOBACO
Top television
sales houses (2008)
TV revenue
KW (mill)
1,855,217
Sales house
KOBACO
Source: KOBACO
239
SOUTH KOREA: NEWSPAPERS
NEWSPAPERS
Newspapers
Title
National dailies
Chosun
Joongang
Donga
Maeil Business Newspaper
Hankyoreh
Korea Economic Daily
Hankook
Kyunghyang
Sports Chosun
Ilgan Sports
Munhwa
Seoul
Electronic Times
Sports Seoul
Kukmin
Seoul Economic Daily
Segye
Naeil
Sports Khan
Sports World
Money Today
Harald Business Newspaper
Financial News
Digital Times
Free dailies
Metro
The Daily Focus
Am Seven
Sports Hankook
Nocut News
City
Regional dailies
Busanilbo
Maeil Shinmun
Kwangjuilbo
Kookje Daily News
Jeonnamilbo
Youngnamilbo
Daejeonilbo
Kyeonggiilbo
Jeonbuk Dominilbo
Adult
B/W
B/W
Colour
(000s)
(000s)
KW (000s) KW (000s)
KW
2,300
2,200
2,100
800
700
600
600
450
300
300
300
300
300
200
200
200
200
200
180
180
150
150
150
150
4,438
3,364
2,942
1,320
937
839
651
586
395
-
44,400
44,400
38,850
27,750
27,750
27,750
27,750
22,200
16,650
16,650
19,425
19,425
27,750
16,650
19,425
19,425
19,425
22,200
11,100
11,100
13,875
19,425
19,425
22,200
10
13
13
21
30
26
26
28
49
-
72,150
72,150
72,150
16,650
49,950
16,650
49,950
44,400
11,100
11,100
33,300
33,300
16,650
11,100
33,300
13,875
33,300
16,650
5,550
5,550
11,100
13,875
11,100
16,650
550
550
450
300
350
350
705
-
6,000
6,000
5,000
5,000
5,000
5,000
9
-
8,000
8,000
7,000
12,000
7,000
7,000
700
300
250
200
200
80
80
50
50
77
60
18,315
15,540
13,320
13,875
11,100
12,765
11,100
5,550
8,325
72
139
13,875
12,765
9,990
11,100
8,325
8,325
8,325
4,440
5,550
240
Newspapers cont.
Title
Jeonbukilbo
Kyeonginilbo
Jeonnam Maeil
Moodeungilbo
Daeguilbo
Kangwonilbo
Kangwon Dominilbo
Gyeongnam Shinmun
Gyeongnamilbo
Incheon Times
Jungbu Ilbo
Gyeongbuk Meail
Chungcheong Today
Gyeongsangilbo
Jungdoilbo
Joongbu Maeil
Chungcheong Times
Adult
B/W
B/W
Colour
(000s)
(000s)
KW
KW
KW
50
53
11,100
209
8,325
50
5,550
4,440
50
8,325
5,550
50
8,880
6,660
50
8,325
5,550
30
71
8,880
125
6,660
30
45
7,215
160
5,550
30
43
9,990
232
7,215
30
43
8,325
194
5,550
30
5,550
4,440
30
4,440
2,775
30
8,880
6,660
20
48
8,325
173
5,550
20
37
8,880
240
6,660
20
32
8,880
278
6,660
20
8,325
5,550
20
11,100
8,325
Source: HRC, Welcomm ZenithOptimedia
Average CPT (B/W): KW 20,948
241
Top ten newspaper
advertisers (2008)
KW (mill)
39,532
37,486
35,714
31,546
29,899
26,188
23,253
23,186
21,401
20,769
Advertiser
AIG Insurance
SK Telecom
Samsung
Lotte Department Store
Hyundai
LG Electronics
KTF
OneShotBoKa
HeungKuklife
Kia
categories (2008)
KW (mill)
510,019
363,393
314,029
305,408
276,160
229,365
189,142
163,506
160,193
150,768
Category
Services
Finance/insurance
Computers & telecommunications
Publications
Government & associations
Education & welfare
Pharmacies & medical institutions
Transportation equipment
Household goods
Top newspaper
Newspaper revenue
KW (bill)
270
200
160
90
85
Owner/sales house
Chosun
Joongang
Donga
Source: Welcomm ZenithOptimedia
242
SOUTH KOREA: MAGAZINES
MAGAZINES
Magazines
w=weekly m=monthly
Title
Current affiairs
Sisa Journal (w)
Weekly Chosun (w)
Hankyoreh 21 (w)
Weekly Donga (w)
Newsweek (korean) (w)
Weekly Kyunghyang (w)
Weekly Hankook (w)
Sisa News(f)
Time (w)
Joongang Sunday (w)
Economics
Maekyung Economy (w)
Economist (w)
Hankyung Business (w)
Economic Review (w)
Economy21 (w)
Film & entertainment
Cine 21 (w)
Movie Week (w)
Sky Life (w)
General
Monthly Chosun (m)
Shindonga (m)
Monthly Joongang (m)
Women's
Woman Joongang (m)
Woman Sense (m)
Woman Donga (m)
Jubu Senghwal (m)
Lady Kyunghyang (m)
Woman Chosun (m)
Queen (m)
Lifestyle
Full House Of Happiness (m)
Living Sense (m)
Maison (m)
Lemon Tree (m)
Casa Living (m)
Adult
Full page Adult CPT
Colour
(000s)
(000s)
KW (000s) KW (000s)
110
100
80
80
80
40
40
40
40
30
478
464
345
305
107
90
54
52
106
2,500
2,500
2,500
2,500
2,500
2,000
2,000
2,500
2,500
2,000
5.2
5.4
7.2
8.2
23.4
22.2
37.0
48.1
18.9
70
70
50
40
40
169
118
95
-
1,600
1,600
1,600
1,600
1,600
9.5
13.6
16.8
-
80
50
40
141
17
1,800
1,500
1,500
12.8
88.2
80
80
30
596
417
265
2,000
2,000
2,000
3.4
4.8
7.5
60
60
55
50
40
40
40
2,244
1,409
2,573
1,733
1,828
888
430
2,000
2,000
1,800
1,800
1,800
1,800
1,800
0.9
1.4
0.7
1.0
1.0
2.0
4.2
45
40
40
40
35
341
481
66
60
38
5,000
1,800
3,000
3,000
3,000
14.7
3.7
45.5
50.0
78.9
243
Magazines cont.
w=weekly m=monthly
Title
Fashion
Cosmopolitan (m)
Ceci (m)
Vogue Girl (m)
Instyle (m)
Elle (m)
Vogue (m)
Marie Claire (m)
Singles (m)
Elle Girl (m)
Sure (m)
W (m)
Harper's Bazaar (m)
Allure (m)
Membership
Noblesse (m)
Neighbor (m)
Luxury (m)
Heren (m)
Haute (m)
A Few (m)
Department membership
The galleria (m)
Avenuel (m)
Style H (m)
Cooking
Essen (m)
Cookand (m)
Men's
Esquire (m)
GQ (m)
Luel (m)
Men's Health (second) (m)
ARENA (second) (m)
Maxim (m)
Weddings
My Wedding (m)
Wedding 21 (m)
Childcare
Good Mom (m)
Ange (m)
Babee (m)
Best Baby (m)
Adult
Full page Adult CPT
Colour
(000s)
(000s)
KW (000s) KW (000s)
50
45
35
35
30
30
30
30
30
30
25
20
20
75
371
135
46
322
281
143
121
85
43
51
30
3,500
3,000
3,000
3,500
3,500
3,500
3,000
3,000
3,000
3,000
3,500
3,000
3,000
46.7
8.1
22.2
76.1
10.9
12.5
21.0
24.8
35.3
69.8
58.8
100.0
50
40
35
30
25
25
90
79
54
-
3,500
3,000
3,500
3,000
3,000
3,000
38.9
44.3
55.6
-
55
47
45
75
71
3,000
3,000
3,000
40.0
42.3
25
20
66
28
1,800
1,800
27.3
64.3
40
40
40
30
30
20
183
110
79
61
86
3,000
3,000
3,000
3,000
3,000
3,000
16.4
27.3
38.0
49.2
34.9
40
35
44
-
2,500
2,000
56.8
-
80
45
30
30
45
35
25
1,500
1,800
1,800
1,800
40.0
51.4
72.0
244
Magazines cont.
w=weekly m=monthly
Title
Enfant (m)
Economics (monthly)
Economy Plus (m)
Money (m)
Forbes (m)
CEO (m)
Adult
Full page Adult CPT
Colour
(000s)
(000s)
KW (000s) KW (000s)
30
2,500
50
50
50
45
Source: HRC, Welcomm ZenithOptimedia
Average CPT (Colour): KW 7,810
245
66
-
2,500
2,500
2,500
2,500
37.9
-
Top ten magazine
advertisers (2008)
Advertiser
Amore Pacific
LG Electornics
Samsung
Kolong FNC
Toyota
CJ
Honda
Orient Golf
Premier Automotive Korea
Nissan
KW (mill)
10,088
3,532
3,452
2,517
2,139
1,842
1,400
1,270
1,233
1,151
categories (2008)
Category
KW (mill)
Fashion
121,479
Cosmetics/toiletries/detergents
72,646
Household goods
22,650
Precision machines & office equipment
21,397
Services
21,185
18,799
16,465
Beverages/preferred food/cigarettes
14,543
Electric home appliances
14,276
Food
13,837
Top magazine
Owner/sales house
Joongang M&B
Doosan Magazine
Design House
HEM Korea
Seoul Munhwa
Gaya Media
MCK Publishing
Magazine revenue
KW (bill)
36
33
38
20
20
20
13
Source: Welcomm ZenithOptimedia
246
SOUTH KOREA: RADIO
RADIO
Source: KOBACO
Source: HRC
Costs/audiences
Station
National
KBS2R AM
KBS2R FM
MBC AM
MBC FM
SBS AM
SBS FM
CBS AM
CBS FM
Type
Peak
time
All
All
All
All
All
All
All
All
0700-1000/1800-2100
0700-1000/1800-2100
0700-1000/1800-2100
0700-1000/1800-2100
0700-1000/1800-2100
0700-1000/1800-2100
0700-1000/1800-2100
0700-1000/1800-2100
(30 sec)
audience
adult CPT
KW (000s)
(000s)
KW (000s)
493
138
887
411
162
319
464
76
Average CPT (all commercial stations): KW 1,780
247
320
194
2,148
1,716
111
432
190
141
1.5
0.7
0.4
0.2
1.5
0.7
2.4
0.5
SOUTH KOREA: RADIO
Top ten radio
advertisers (2008)
categories (2008)
Radio expenditure
Advertiser
KW (mill)
SK Telecom
4,339.0
SK Energy
3,761.4
Samsung
3,621.8
Hi-Mart
3,062.2
GM Daewoo
2,714.2
Hyundai
2,643.9
KT
2,472.0
Wongjin Coway
2,362.3
Korea Investment & Securities
2,354.9
LG Electronics
2,159.8
Radio expenditure
Category
KW (mill)
Finance/insurance
48,000
Computers & telecommunications
27,035
20,658
Services
17,239
13,514
Food
13,458
11,980
Distribution
10,238
Household goods
10,068
8,530
Top ten radio
owners (2008)
Top radio
sales houses (2008)
Owner
MBC-AM
MBC-FM
CBS-AM
KBS-2R
SBS-FM
BBS-FM
KBS-2FM
PBC-FM
SBS-AM
CBS-FM
Radio revenue
KW (mill)
91,958
49,924
29,271
16,535
14,685
11,031
11,258
9,813
7,376
6,927
Sales house
KOBACO
Source: KOBACO
Source: KOBACO
248
Radio revenue
KW (mill)
248,782
SOUTH KOREA: OUTDOOR
OUTDOOR
Size of display
10×20
10×20
8×12
3.7×1
4×2.25
1.2x1.75
1.3x1.8
2.1x1.7
Type of
display
rooftop billboard
neon signboard
LED signboard
bus exterior poster
subway wide colour
island shelter (1 panel)
bus shelter (1 panel)
subway screen door
Source: Welcomm ZenithOptimedia estimates
Top ten outdoor
advertisers (2008)
Advertiser
Samsung
SK Telecom
LG Electronics
KT
Hyundai
Hi-mart
Kia
AMORE
Lotte Department
CJ
Outdoor expenditure
KW (mill)
17,420
14,841
11,144
15,367
8,676
7,104
6,651
6,368
5,657
4,848
Top outdoor
contractors (2008)
Contractor
Jeonhong
Kwangin
Jsadcom
Inpoong
Seungbo
Kukjeon
Daejiad
Ipdecaux
Yujinmetro
Outdoor revenue
KW (mill)
80,000
25,000
44,000
24,000
16,000
15,000
15,000
11,900
32,000
249
Cost per panel
per month (KW)
30,000
35,000
12,000
6,500
2,400
1,400
1,600
6,020
SOUTH KOREA: CINEMA
CINEMA
Source: Welcomm ZenithOptimedia estimate
per week: KW 1,000,000
Trend in admissions
2002
2003
2004
2005
2006
2007
2008
Admissions
(mill)
105.1
119.5
135.2
145.5
153.4
151.7
227.7
Gross takings
KW (bill)
632.7
717.1
849.8
898.1
925.6
1,216.6
1,480.1
Source: Korea Film Council
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Income (KW/month)
Less than 1,000
1,000-1,999
2,000-2,999
3,000-3,999
4,000-4,999
More than 5,000
%
24.2
26.8
36.8
12.1
%
49.9
50.1
%
10.6
39.0
25.6
13.5
5.8
5.5
Source: HRC
250
SOUTH KOREA: CINEMA
Gross takings
KW (000s)
6,685,988
5,071,619
4,673,009
4,534,014
4,353,173
4,316,003
4,300,670
4,136,101
4,090,795
4,061,091
Film
The Good, the Bad, and the Weird
The Chaser
Kung Fu Panda
Mamma Mia!
Scandle Makers
Iron Man
Public Enemy Returns
The Dark Knight
Top ten cinema
advertisers (2008)
Advertiser
Samsung Techwin
Samsung Electronics
Sky
LG Electronics
KTF
SK Teletec
CJ Homeshopping
BC Card
CJ Joycube
KT
Top ten cinema
Cinema expenditure
KW (mill)
2,700
2,115
1,670
1,580
1,400
1,160
851
738
625
531
Cinema expenditure
Category
KW (mill)
Computers/IT
1,400
Beverages
5,385
Services
4,760
Fashion
4,330
Finance/insurance
4,220
Cosmetics/sanitary
2,700
2,300
2,250
Food
2,200
Transportation
1,800
Top cinema
owners (2008)
Top cinema
sales houses (2008)
Owner
CGV
Lotte Cinema
Primus
Megabox
Cinus
Number of
screens
409
289
230
92
80
Sales house
Jsadcom
Dongyoung
Green media
OK Adcom
DMC
Cinema revenue
KW (mill)
47,000
7,000
6,700
5,000
2,000
251
SOUTH KOREA: INTERNET
INTERNET
Typical monthly cost of internet access: KW 25,500
Per day
Adults
84
150
234
At home
At work
Total
Source: Koreanclick
Cost of display ads
Type
Top banner
Top moving extended banner
Branding board (general)
Branding board (animated)
Branding board (special type)
News branding board
KW
10,000/week
10,000/week
60,000/1/2 day
70,000/1/2 day
90,000/1/2 day
7,000/day
Source: NHN
Age
7-12
13-18
19-24
25-29
30-34
35-39
40s
50+
Sex
Male
Female
Income KW(000s)/month
<1,000
1,000-3,000
3,000-5,000
5,000+
%
9.3
11.8
11.1
11.4
11.1
12.6
21.3
11.6
%
53,84
46.2
%
3.9
30.1
42.2
23.9
Source: Koreanclick
252
Typical cost per click
Keyword
KW
movie
102
used car
580
game
96
lotto lottery
65
daum
50
notebook
256
Ilon
78
MP3
172
Financial technology
297
Woori Bank
52
Source: Overture
SOUTH KOREA: INTERNET
Unique visitors
per month
31,114,280
29,108,585
25,442,647
22,909,305
19,234,521
19,094,313
18,983,552
18,600,395
17,666,259
17,633,364
Site
naver.com
daum.net
nate.com
cyworld.com
gmarket.co.kr
joins.com
chosun.com
yahoo.co.kr
tistory.com
auction.co.kr
Search engine
naver.com
daum.net
nate.com
yahoo.co.kr
google.co.kr
paran.com
bing.com
google.com
dreamwiz.com
korea.com
Searches
per month
5,730,218,191
1,463,131,845
417,579,423
226,032,308
268,997,093
18,867,574
12,436,824
46,801,993
554,311
551,601
Source: Koreanclick
Source: Koreanclick
Top ten internet
advertisers (2008)
categories (2008)
Advertiser
KW (mill)
SK Telecom
22,476
Interpark Gmarket
11,207
Samsung Electronics
9,764
LG Electronics
8,225
Auction
7,886
CJ Entertainment
7,784
KT
7,311
Nexon
6,241
GM Daewoo
5,850
Hyundai capital
4,966
Category
KW (mill)
Culture/entertainment
100,387
Computers/IT
82,579
Finance
67,374
Online services
56,980
Distribution
35,443
Food/beverages
28,468
Transportation
23,533
Food/beverages
23,058
Electronics/telecoms
21,707
Education/corporate
20,911
Source: ADRAM
Source: ADRAM
Top ten internet
owners (2008)
Top ten internet
sales houses (2008)
Owner
NHN (naver)
Daum
SK Communications
Yahoo!
MSN
Joins
Paran
Empas
Freechal
Digital Chosun
Source: Research Ad
Internet revenue
KW (mill)
146,136
104,905
74,430
49,976
8,950
8,144
7,356
7,237
6,985
5,678
Internet revenue
Sales house
KW (mill)
Nasmedia
105,000
Mezzomedia
60,000
DMCmedia
62,000
Incross (before aircross)
30,000
24/7 realmedia
27,000
Adclicknetworks
25,000
Crossmedia
18,000
Ubnm
15,000
Oneplone
15,000
Luble
14,000
Source: imck
253
SOUTH KOREA: MEDIA REACH/OVERALL
MEDIA REACH
Daily
70.7
31.4
45.2
Newspapers
Magazines
Internet
Weekly
90.7
40.8
80.0
Monthly
96.6
46.7
33.5
96.2
Source: AGB NMR, HRC, Koreanclick
OVERALL
Top ten overall
advertisers (2008)
Advertiser
Samsung Electronics
SK Telecom
LG Electronics
KTF
Hyundai
Kia
Hi-Mart
AIG Insurance
KT
Amore Pacific
categories (2008)
Media expenditure
KW (mill)
120,619
111,360
77,950
72,622
61,766
47,860
47,758
46,842
44,748
43,321
Category
Finance/insurance
Computers/telecoms
Services
Food
Publications
Pharmacies/medical institutions
Fashion
Top ten media
owners (2008)
Top ten
sales houses (2008)
Owner
MBC-TV
KBS-2TV
SBS-TV
Chosun
Joongang
Donga
NHN (naver)
Daum
MBC-AM
Maeil Business News.
Media revenue
KW (bill)
745.1
503.3
457.1
270.0
200.0
160.0
146.1
104.9
92.0
90.0
Sales house
KOBACO
Chosun
KOBACO
Joongang
Donga
Nasmedia
DMCmedia
Mezzomedia
Media expenditure
KW (mill)
727,857
675,364
654,358
413,075
360,916
342,770
315,210
284,791
281,855
271,632
Media revenue
KW (bill)
1,855.2
270.0
248.8
200.0
160.0
105.0
90.0
85.0
62.0
60.0
254
TAIWAN: ECONOMIC DATA
TAIWAN
ECONOMIC DATA
2001
2002
1 US$ = 31.53 NT$ at 2008 rate
2003
2004
2005
2006
2007
2008
Gross Domestic Product (NT$ billion)
at current prices
% change
at 2008 prices
% change
9,862 10,194 10,319 10,770 11,132 11,644 12,307 13,194
-1.7
3.4
1.2
4.4
3.4
4.6
5.7
7.2
10,842 11,229 11,400 11,712 11,823 12,353 12,824 13,194
-1.7
3.6
1.5
2.7
0.9
4.5
3.8
2.9
Gross Domestic Product per capita (NT$ 000s)
at current prices
at 2008 prices
441.5
485.3
454.1
500.2
457.8
505.8
476.1
517.8
490.6
521.1
510.9
542.0
538.2
560.8
575.7
575.7
341.6
371.5
353.0
375.0
369.3
391.8
390.3
406.7
418.5
418.5
at current prices
at 2008 prices
312.8
343.9
323.3
356.1
327.3
361.6
at current prices
at 2008 prices
14.0
15.4
14.4
15.9
14.5
16.0
15.1
16.4
15.6
16.5
16.2
17.2
17.1
17.8
18.3
18.3
22.3
22.5
22.5
22.6
22.7
22.8
22.9
22.9
90.8
-0.2
90.5
-0.3
92.0
1.6
94.1
2.4
94.3
0.1
96.0
1.8
100.0
4.2
0.64
0.69
0.54
0.47
0.44
0.41
0.37
-18.3
-19.6
-10.8
-12.9
-1.2
-1.3
-2.2
-4.0
-3.9
-7.8
Population
Millions
2008=100
% change
91.0
0.0
0.66
at current prices
at 2008 prices
8.1
8.1
1.1
1.3
9.4
9.7
255
TAIWAN: ADVERTISING EXPENDITURE
Advertising expenditure in NT$ (mill) at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
64,625
59,337
59,796
64,668
65,387
71,532
58,406
52,079
51,476
50,326
48,341
Newspapers
21,157
18,858
18,746
21,690
14,580
13,923
18,097
15,547
14,771
13,668
11,079
Magazines
5,886
6,099
7,200
7,071
8,210
9,441
6,395
6,545
6,359
6,445
6,050
TV
34,832
32,234
30,670
31,923
38,040
43,395
23,882
21,030
19,031
18,142
18,028
Radio
2,750
2,146
2,310
3,135
3,606
3,678
3,462
3,076
3,966
3,771
3,839
Outdoor
4,610
2,833
3,651
3,351
3,370
Internet
870
850
952
1,095
1,960
3,048
3,698
4,950
5,976
Advertising expenditure in NT$ (mill) at constant 2008 prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
72,082
66,055
65,734
71,090
72,024
79,031
63,513
55,315
54,613
52,440
48,341
Newspapers
23,598
20,993
20,608
23,844
16,060
15,383
19,679
16,513
15,671
14,242
11,079
Magazines
6,565
6,789
7,915
7,773
9,043
10,431
6,954
6,952
6,747
6,715
6,050
TV
38,851
35,883
33,716
35,093
41,902
47,944
25,970
22,337
20,191
18,904
18,028
Radio
3,067
2,389
2,539
3,446
3,972
4,063
3,765
3,267
4,208
3,929
3,839
Outdoor
5,013
3,009
3,873
3,492
3,370
Internet
956
934
1,049
1,210
2,131
3,237
3,923
5,158
5,976
Source: 1998 Rainmaker Research, 1999-2000 National Statistics Bureau,
2002-2003 Rainmaker Research, 2004-2008 AC Nielsen, except internet IAMA
Notes: 1. Includes agency commission until 2003, excludes agency commission from 2004
3. Until 2003, excludes recruitment, classified and charity ads, from 2004 excludes
all classified
4. After discounts until 2003, before discounts from 2004, but adjusted by MAA ratio;
internet figures are all after discounts
5. Radio is an agency estimate until 2003
6. 2003 internet is an agency estimate
7. Internet includes banner, rich-media, ICP, email advertising and search
Tobacco: Banned.
Alcohol: May only advertise on television after 2100. There must be also be a
warning slogan, the size of which must be more than 1/10 of the entire printed page.
Pharmaceutical: Only allowed with official certification.
Children's: Ads of infant milk powder are not allowed.
Political: Not allowed to broadcast after 2100 the night before an election or
on election day.
256
TAIWAN: POPULATION
POPULATION
Land area (km²)
Capital city
Language
Currency
32,260
Taipei
Mandarin
Taiwan dollar (NT$)
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
1,986
1,668
1,973
1,841
1,822
1,159
1,177
11,626
Female
(000s)
1,823
1,551
1,950
1,836
1,828
1,202
1,263
11,453
Total
(000s)
3,809
3,219
3,923
3,677
3,650
2,361
2,440
23,079
Female
(000s)
1,685
1,059
888
2,395
2,561
8,588
Total
(000s)
3,335
2,118
1,930
4,791
5,210
17,384
Source: Minister of the Interior
Adult status
AB
C1
C2
D
E
Total
Male
(000s)
1,650
1,059
1,042
2,396
2,649
8,796
AB = higher & intermediate managerial
C1 = supervisory/clerical
C2 = skilled manual
D = semi & unskilled manual
E = subsistence/inactive
257
TAIWAN: TELEVISION
TELEVISION
Colour
DVD
PVR/DVR
IPTV
100.0%
66.1%
3.1%
85.6%
0.4%
6.6%
2.7%
No TV licence fee
Cable (analogue)
IPTV
Average
NT
550
150
Source: Nielsen Media Research & Cable provider
Main channels
Technical
penetration
Channel
(%)
Non-commercial
PTS
100
Daai
99
Commercial
FTV
100
SANLI
99
CTV
100
TTV
100
CTS
100
SETN
99
TVBSN
99
CTiN
99
TVBS
99
Daily
hours of
transmission
Ad mins
per
week
-
-
20
24
20
20
20
24
24
24
24
1,400
1,008
1,400
1,400
1,400
1,008
1,008
1,008
1,008
Source: AGB Nielsen
258
TAIWAN: TELEVISION
Cost/audience
Channel
FTV
SANLI
CTV
TTV
CTS
SETN
TVBSN
CTiN
TVBS
Peak
time
2100-2159
2100-2159
1900-1959
2000-2059
1900-1959
2200-2259
1900-1959
1900-1959
2200-2259
Peak rate
30 sec
NT
158,000
120,800
150,000
100,000
80,000
80,000
100,000
90,000
Peak adult
audience
(000s)
923
715
516
459
160
218
167
132
190
30 sec peak
adult CPT
NT
171.2
169.0
290.7
217.9
500.0
367.0
598.8
473.7
Source: AGB Nielsen
Average CPT (all commercial channels): NT 262.5
Channel
Commercial
FTV
CTV
TTV
CTS
SANLI
SETN
TVBSN
CTiN
TVBS
2008
Individuals
7.7
5.7
5.2
3.6
5.3
3.5
3.4
3.1
2.7
Ad revenue
Adults
2008
NT (000s)
8.2
5.6
4.8
3.3
5.4
4.0
3.8
3.4
3.1
1,550,000
1,420,000
1,210,000
900,000
-
Source: AGB Nielsen & Brain Magazine NO. 399
Programme
Momshouse
Love
CTV CNY special program
Beijing 2008 Olympic Games Opening
Fated to Love You
45th Golden Horse Awards
True feelings over the world
Millionstar
Happy together
Beijing 2008 Olympic Games Opening
Channel
FTV
FTV
CTV
CTV
TTV
MVE
SANLI
CTV
FTV
TTV
Source: AGB Nielsen
259
Adult
TVR
6.3
6.2
4.9
4.9
4.1
4.0
3.9
3.8
3.7
3.5
TAIWAN: TELEVISION
Top ten television
advertisers (2008)
Advertiser
Procter & Gamble
Johnson & Johnson
Chunghwa Telecom
GSK
McDonald's
Taiwan Mobile
Kao
Quaker
Unilever
Colgate
categories (2008)
TV expenditure
NT (000s)
518,086
334,858
329,749
301,594
296,790
270,351
259,808
247,638
212,475
206,870
TV expenditure
Category
NT (000s)
Pharmaceuticals/beauty
1,960,635
Food
1,680,694
Telecommunications
1,365,373
Transportation
1,339,696
Beverages
1,122,469
Beauty aids/cosmetics
1,028,930
Financial/investment/banking
984,842
Others
981,682
Computers & accessories
957,986
Services
803,114
Top ten television
owners (2008)
Owner
SETTV Group
ETTV Group
Videoland Group
TVBS TV Network
CTiTV Group
GTV Group
ERA Group
STAR Group
Super TV Group
UNIQUE Group
TV revenue
NT (000s)
2,750,000
2,000,000
1,900,000
1,900,000
1,800,000
1,650,000
1,530,000
1,500,000
700,000
480,000
Source: Brain Magazine NO.399
260
TAIWAN: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily N=National R=Regional
Title
The Liberty Times (d,N)
Apple Daily (d,N)
United Daily News (d,N)
China Times (d,N)
Economic Daily News (d,N)
United Evening News (d,N)
Commercial Times (d,N)
China Daily News (d,R)
Sharp Daily (d,R)
Merit Times (d,N)
Taiwan Times (d,R)
Mandarin Daily News (d,N)
Keng Sheng Daily New (d,R)
The Commons Daily (d,R)
Taiwan Shin Sheng Daily News (d,N)
Adult
Full page Adult CPT
Colour
(000s)
(000s)
NT
NT
699
2,538
800,000
315.2
2,493
800,000
320.9
1,362
1,120,000
822.3
1,141
1,120,000
981.6
179
361,600
2,020.1
143
408,900
2,859.4
139
409,000
2,942.4
103
390,000
3,786.4
52
176,000
3,384.6
48
180,000
3,750.0
45
286,000
6,355.6
43
230,000
5,348.8
36
182,000
5,055.6
10
260,000 26,000.0
3
-
Source: ABC, Nielsen Media Research
Average CPT (B/W): NT 806.9
Top ten newspaper
advertisers (2008)
Advertiser
NT (000s)
Farglory
546,502
Tsann Kuen
261,522
Elifemall
222,209
Jia Shan Lin Construction
214,892
Highwealth Construction
150,969
Radium Life Tech
119,208
Carrefour
117,629
Yuan Lih Construction
100,070
Lih Pao Construction
79,898
Bao Jia Construction
76,691
261
TAIWAN: NEWSPAPERS
categories (2008)
Category
Architecture
NP Classified AD
3C Wholesale
Shopping malls
Political parties
Government
Automobiles
Skin care
"Cram" schools
NT (000s)
4,147,424
567,546
290,528
249,253
227,734
220,186
211,613
158,640
130,938
130,804
Top ten newspaper
owners (2008)
Owner
Apple Daily News
The Liberty Times
United Daily News
China Times
Economic Daily News
Commercial Times
United Evening News
Taiwan News
China Daily News
Taiwan Times
Newspaper revenue
NT (000s)
3,053,000
2,900,000
1,420,000
800,000
551,000
300,000
172,000
110,000
90,000
65,000
262
TAIWAN: MAGAZINES
MAGAZINES
Magazines
w=weekly 2w=twice weekly m=monthly
Circulation
Title
(000s)
Language
Studio Classroom (m)
Let's Talk in English (m)
Computers
PC Home (m)
Gophone (m)
Stuff (Chinese) (m)
NetAdmin (m)
Woman & baby
Baby & Mother (m)
Mom Baby (m)
mamibaby (m)
Baby Life (m)
Body (m)
Health
Next Magazine (w)
122
Common Health (m)
Entertainment weekly
China Times Weekly (w)
TVBS Weekly (w)
Leisure
Shopping (m)
Super Taste (w)
Reader's Digest (Chinese) (m)
National Geographic (m)
My Home (m)
7-Watch (m)
Taipei Walker (m)
ppaper (m)
Arch (m)
here (m)
La Vie (m)
To Go (m)
Golf (m)
Golf Digest (m)
Financial
Business Weekly (w)
157
Smart (m)
68
Common Wealth (2w )
Global View (m)
-
263
Adult
Full page Adult CPT
readership Colour
Colour
(000s)
(NT)
(NT)
154
117
160,000
160,000
1,039
1,368
212
46
20
18
180,000
125,000
132,000
180,000
849
2,717
6,600
10,000
115
92
67
36
18
100,000
90,000
120,000
120,000
120,000
870
978
1,791
3,333
6,667
1414
136
559
189
220,000
140,000
150,000
150,000
156
1,029
268
794
451
177
158
106
97
89
63
39
31
18
15
14
11
9
260,000
100,000
215,000
180,000
100,000
100,000
150,000
120,000
120,000
120,000
125,000
150,000
150,000
576
565
1,361
1,698
1,031
1,124
2,381
3,077
3,871
8,000
8,929
13,636
16,667
991
264
404
372
265,000
150,000
230,000
180,000
267
568
569
484
TAIWAN: MAGAZINES
Magazines cont.
w=weekly 2w=twice weekly m=monthly
Circulation
Title
(000s)
Money Weekly (w)
Business Today (w)
Wealth Magazine (m)
UBN Weekly (w)
Cheers (m)
Management Magazine (m)
Business NEXT (m)
Manager Today (m)
30 Magazine (m)
Women's fashion
Queen (q)
Vivi(m)
Coco (m)
Vogue (Chinese) (m)
Citta Bella (Chinese) (m)
Cosmopolitan (m)
'ef (m)
Beauty (m)
Elle (m)
Elder Beauty (m)
Marie Claire (m)
Mina (m)
Girl (m)
ViVi (Chinese) (m)
Bazaar (m)
nana (bm)
Ray (m)
With (m)
Marie Claire - Accesso (q)
Auto
Car News (m)
Car Magazine (m)
Taiwan Motor (m)
Auto Driver (m)
Men's fashion
FHM (m)
GQ (Chinese) (m)
Men's uno (m)
Man's Style (m)
Esquire (m)
Source: ABC, Nielsen Media Research
Average CPT (Colour): NT 895.9
264
Adult
readership
(000s)
253
251
173
142
85
84
77
40
35
Full page Adult CPT
Colour
Colour
(NT)
(NT)
125,000
494
120,000
478
160,000
925
120,000
845
120,000
1,412
151,000
1,798
130,000
1,688
120,000
3,000
135,000
3,857
228
178
146
144
140
119
119
118
113
110
109
101
101
84
56
51
41
25
17
130,000
110,000
120,000
73,810
110,000
130,000
120,000
140,000
128,000
180,000
125,000
120,000
110,000
120,000
160,000
120,000
120,000
130,000
570
618
822
513
786
1,092
1,008
1,186
1,133
1,636
1,147
1,188
1,089
1,429
2,857
2,927
4,800
7,647
224
129
108
59
130,000
150,000
120,000
120,000
580
1,163
1,111
2,034
106
59
52
40
5
120,000
71,524
120,000
120,000
1,132
1,212
2,308
24,000
TAIWAN: MAGAZINES
Top ten magazine
advertisers (2008)
categories (2008)
Advertiser
NT (000s)
L'Oréal
146,416
Chanel
78,873
Estée Lauder
59,720
Shiseido
59,546
Procter & gamble
55,288
Christan Dior
54,625
Richemont
44,515
Integrate
41,579
Toyota
37,721
Unilever
36,923
Category
NT (000s)
Skin care
343,657
Architecture
297,459
Watches/clocks
222,715
Automobiles
163,571
Sports/leisurewear
149,476
Fashion accessories
148,106
Jewellery
145,331
Whisky
114,335
Cigarettes
109,226
Auto/motorcycle accessories
102,100
Top ten magazine
owners (2008)
Owner
Next Magazine
Business Weekly
Common Wealth
China Times Weekly
Business Today
TVBS Weekly
Global View
Vogue
Wealth Magazine
Elle
Magazine revenue
NT (000s)
700,000
530,000
288,000
208,000
159,000
129,500
120,000
120,000
110,000
110,000
265
TAIWAN: RADIO
RADIO
Source: Minister of the Interior
Costs/audiences
Station
National
Taiwan Police Station
i radio
i like radio
ICRT
News Radio
Main regional
KISS RADIO
UFO
News 98
asia broadcasting networks
(30 sec)
audience Adult CPT
NT
(000s)
NT
Type
Peak
time
other
music
general
general
news
1500-1559
1500-1559
1400-1459
0800-0859
0700-0759
10,500
10,000
10,800
5,000
214
252
226
95
114
41.7
44.2
113.7
43.9
general
general
news
general
1000-1059
1700-1759
0800-0859
1300-1359
3,800
12,800
11,040
3,200
113
94
98
61
33.6
136.2
112.7
52.5
Average CPT (all commercial stations): NT 63.8
Top ten radio
advertisers (2008)
Advertiser
Jia Shan Lin Construction
Family Mart
Seven eleven
Radium Life Tech
Universal Music
FETnet
Highwealth Construction
Polytec
Minstry of Transportation Communication
HP
Radio expenditure
NT (000s)
158,895
113,357
95,777
80,397
54,595
50,308
49,424
45,236
43,301
32,105
266
TAIWAN: RADIO
categories (2008)
Category
Architecture
Supermarkets/convenience stores
Government
Chinese music
"Cram" schools
Concerts
Financial services
Political parties
Non-Chinese music
Hotels/resorts
Radio expenditure
NT (000s)
587,174
244,194
194,080
136,697
104,595
83,873
80,805
77,951
77,495
70,152
Top ten radio
owners (2008)
Owner
BBC
Best Radio
Kiss Radio
UFO
NEWS98
HitFM
Asia FM
M-Radio
Gold FM
IC
Radio revenue
NT (000s)
550,000
180,000
163,000
158,000
138,000
132,000
100,000
87,000
56,000
39,000
Top radio
sales houses (2008)
Sales house
Chief Advertising
Radio Media Services
Jy-Shin Enterprise
Sunnyday Advertising
Radio revenue
NT (000s)
441,000
340,000
150,000
145,000
267
TAIWAN: OUTDOOR
OUTDOOR
Top ten outdoor
advertisers (2008)
Outdoor expenditure
NT (000s)
119,598
58,018
56,267
53,019
47,141
44,500
34,727
31,521
31,352
28,618
Advertiser
Sony
Nike
Coca-Cola
Nokia
Samsung Electronics
Procter & Gamble
TWM
Cathay Financial Holdings
Kaohsiung City
Fox
categories (2008)
Outdoor expenditure
NT (000s)
156,028
152,745
145,284
138,893
124,712
119,408
111,909
110,085
97,203
83,671
Category
Architecture
IT
Domestic electrical appliances
Fashion
Financial services
Government
Construction
Printing accessories
Communication services
268
TAIWAN: CINEMA
CINEMA
Source: Silver Partner
per week: NT 12,000
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Income (NT)/month
below 10,000
10,000-24,999
25,000-39,999
40,000-59,999
60,000 and above
%
46.3
35.8
14.6
3.3
%
53.7
46.3
%
38.7
16.0
23.8
12.8
4.3
269
TAIWAN: CINEMA
Film
Cape No.7
The Dark Knight
CJ7
Iron Man
The Battle of Red Cliff: Part 1
Hancock
Wanted
James Bond: Quantum of Solace
Gross takings
NT (000s)
230,692
111,639
109,193
86,879
82,497
79,567
73,249
70,250
57,110
56,693
Top ten cinema
advertisers (2008)
Top ten cinema
Cinema expenditure
Advertiser
NT (000s)
Nike
26,252
Procter & Gamble
22,595
Toyota
8,773
Sym
6,477
Oris
4,608
Bobson
4,063
Asus
3,562
Louis Vuitton
3,532
Gamania
3,492
FETnet
3,464
Cinema expenditure
Category
NT (000s)
Fashion
28,557
Shampoo
14,238
Automobiles
12,101
Skin care
8,687
Clocks/watches
8,289
Telecommunications
8,269
Motorcycles
7,805
IT
7,434
Jeans
4,063
Online games
3,785
270
TAIWAN: INTERNET
INTERNET
Source: FIND
Typical monthly cost of internet access: NT 1,000
At home
At work
Total
Per day
Adults
137
151
288
Age
16-24
25-34
35-54
55-64
Sex
Male
Female
%
26.6
29.0
32.8
3.8
%
52.2
47.8
271
TAIWAN: INTERNET
Unique visitors
per month
12,177,563
9,849,428
8,279,457
7,666,434
7,010,516
6,964,335
6,925,002
5,950,895
5,131,147
4,980,434
Site
Yahoo.com.tw
Wretch.cc
honet.net
pchome.com.tw
live.com
google.com
yam.com
msn,com.tw
youtube.com.tw
pixnet.net
Source: insightxplorer
Search engine
yahoo.com.tw
pchome.com.tw
google.com.tw
msn.com.tw
sina.com.tw
msn.com
yahoo.com.hk
baidu.com
sina.com.cn
yahoo.co.jp
Source: insightxplorer
Top ten internet
advertisers (2008)
Advertiser
Lccnet
Pccenter Information
Gjun Information
TutorABC
PayEasy
Chunghwa Telecom
Wells Information
Gamania Digital
Microsoft
Lion Travel Service
Source: Nielsen Online AdRelevance
Top internet
owners (2008)
Owner
Yahoo!
MSN
Yam
Udn.com
Pchome
China Times.com
Hinet
Internet revenue
NT (000s)
3,384
498
198
180
165
128
125
272
Searches
per month
12,177,563
7,666,434
6,500,574
5,950,895
3,573,160
2,479,238
2,442,100
1,994,905
1,140,273
1,132,145
TAIWAN: MEDIA REACH/OVERALL
MEDIA REACH
Daily
95.5
43.9
23.8
48.1
Newspapers
Magazines
Radio
Outdoor
Internet
Weekly
98.3
58.3
17.8
34.5
75.6
57.1
Monthly
99.1
20.8
37.4
88.1
60.3
OVERALL
Top ten overall
advertisers (2008)
categories (2008)
Media expenditure
Advertiser
NT (000s)
Procter & Gamble
629,028
Farglory
612,986
Chunghwan Telecom
470,894
Jaysanlyn
411,383
Johnson & Johnson
379,499
L'Oréal
349,213
Taiwan Mobile
332,189
7-11
332,129
GSK
321,408
McDonald's
309,714
Media expenditure
Category
NT (000s)
Architecture
6,262,086
Transportation
2,866,126
Other
2,734,791
Service
2,726,370
Pharmaceuticals/beauty
2,645,920
Financial services
2,513,137
Beauty aids/cosmetics
2,430,778
IT
2,406,718
Telecommunications
2,098,515
Food
2,040,210
Top ten media
owners (2008)
Owner
Yahoo
Apple Daily News
The Liberty Times
SETTV
ETTV
VideoLand
CTiTV
GTV
FTV
ERA
Media revenue
NT (000s)
3,384,000
3,053,000
2,900,000
2,750,000
2,000,000
1,900,000
1,900,000
1,800,000
1,550,000
1,530,000
273
THAILAND: ECONOMIC DATA
THAILAND
ECONOMIC DATA
1 US$=
34.3
2001
2002
Baht at 2008 rate
2003
2004
2005
2006
2007
2008
6,504
9.7
7,669
6.7
7,103
9.2
8,017
4.5
7,813
10.0
8,427
5.1
8,469
8.4
8,936
6.0
9,103
7.5
9,103
1.9
99.6
117.5
107.7
121.6
117.5
126.7
126.4
133.4
135.1
135.1
189.5
223.5
207.0
233.6
227.7
245.6
246.8
260.4
265.3
265.3
Gross Domestic Product (Baht billion)
at current prices
% change
at 2008 prices
% change
5,134
4.3
6,382
2.6
5,451
6.2
6,731
5.5
5,929
8.8
7,186
6.8
Gross Domestic Product per capita (Baht 000s)
at current prices
at 2008 prices
83.9
104.3
85.5
105.6
91.9
111.4
at current prices
at 2008 prices
149.6
186.0
158.8
196.2
172.8
209.4
at current prices
at 2008 prices
2.4
3.0
2.5
3.1
2.7
3.2
2.9
3.4
3.1
3.5
3.4
3.7
3.7
3.9
3.9
3.9
61.2
63.7
64.5
65.3
66.0
66.5
67.0
67.4
81.0
0.7
82.5
1.9
84.8
2.8
88.6
4.5
92.7
4.6
94.8
2.2
100.0
5.5
1.24
1.32
1.39
1.35
1.27
1.20
1.09
15.9
12.8
5.8
1.2
3.5
-1.1
2.7
0.4
-2.7
-7.8
Population
Millions
2008=100
%change
80.4
1.6
1.17
at current prices
at 2008 prices
17.2
15.4
12.9
12.1
15.2
13.1
274
THAILAND: ADVERTISING EXPENDITURE
Advertising expenditure in Baht million at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
NewsTotal
papers
35,480
6,664
47,733 14,172
51,289 10,889
60,110 16,465
67,839 17,583
78,140 19,858
90,596 24,722
95,817 24,746
99,181 23,193
101,834 23,840
99,038 22,537
Magazines
1,603
2,014
2,709
3,111
3,639
4,560
6,122
6,775
6,748
6,650
6,575
TV
21,150
26,041
30,472
32,879
37,340
42,290
47,173
50,020
53,473
53,484
51,137
Radio
3,799
4,112
5,060
5,136
6,170
6,662
6,850
7,055
7,459
7,273
7,899
223
2,042
262
1,043
90
325
1,610
225
370
1,999
150
596
2,351
160
896
3,699
175
1,334
4,051
344
1,723
5,349
150
2,163
5,976
170
4,391
6,008
187
4,252
6,418
221
Advertising expenditure in Baht million at const. 2008 prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
45,625
61,233
64,778
74,723
83,774
94,713
106,837
108,148
106,974
107,449
99,038
Newspapers
8,570
18,180
13,752
20,467
21,713
24,070
29,154
27,931
25,015
25,154
22,537
Magazines
2,061
2,583
3,421
3,868
4,494
5,527
7,220
7,647
7,278
7,017
6,575
TV
27,198
33,406
38,486
40,872
46,111
51,259
55,630
56,457
57,675
56,433
51,137
Radio
4,885
5,275
6,390
6,385
7,619
8,075
8,078
7,963
8,045
7,674
7,899
286
2,625
336
1,338
115
410
2,033
284
459
2,485
186
736
2,903
198
1,086
4,484
212
1,573
4,777
406
1,945
6,037
169
2,333
6,445
183
4,633
6,339
197
4,252
6,418
221
Source: 1998-2003 Media Focus; 2004-2008 AGB Nielsen (except internet: Agency estimates)
Notes:
1) Excludes agency commission
2) Before discounts (typically 50% or more)
3) Includes classified advertising
5) Internet is display only
Tobacco: Banned.
Alcohol: Restricted to television after 10pm.
Pharmaceutical: Requires permission from the Public Health Ministry.
Food: Requires permission from the Public Health Ministry.
Children's: No restrictions, but ads should 'conform to Thai culture'.
Political: Government approval required.
275
THAILAND: POPULATION
POPULATION
511,770
Bangkok
Thai, Malay
Baht
Land area (km²)
Capital city
Language
Currency
Population by age
0-14
15-24
25-34
35-39
40-49
50-59
60+
Total
Male
(000s)
7,184
5,359
5,385
5,352
4,595
1,604
3,397
32,876
Female
(000s)
6,868
5,139
5,328
5,710
4,931
1,767
4,285
34,028
Total
(000s)
14,052
10,498
10,713
11,062
9,526
3,371
7,682
66,904
Female
(000s)
140
577
462
2,099
1,951
5,229
Total
(000s)
285
1,073
851
3,876
2,955
9,040
Source: AGB Nielsen 2009
Adult status
AB
C1
C2
D
E
Total
Male
(000s)
145
496
389
1,777
1,004
3,811
Source: NMR Media Index 2009-3 (Jul 08-Jun 09)
AB = professional/executive/senior government
C1 = business/merchant/prop
C2 = clerical/sales/junior government
D = blue collar
E = student/housewife/unemployed/retired
276
THAILAND: TELEVISION
TELEVISION
Colour
VCR
DVD
Multiset
98.7%
69.9%
9.2%
31.7%
2.0%
1.0%
TV licence cost (per year, if any): Baht 243.32
Cable (analogue)
DTH (digital)
Average
Baht
500
1,500
277
Channel
Commercial
Channel 3
Channel 5
Channel 7
Channel 9
Channel 11
TITV
2008
Adults
Ad revenue
2008
Baht (mill)
26.8
18.6
29.4
16.7
3.7
0.3
14,355
9,963
15,706
8,940
1,986
186
Source: AC Nielsen 2009
Cost/audience
Channel
Channel 3
Channel 5
Channel 7
Channel 9
TPBS
NBT
Peak
time
1830-2230
1830-2230
1830-2230
1830-2230
1830-2230
1830-2230
Peak rate
30 sec
(Baht)
225,000
185,000
225,000
180,000
-
Peak adult
audience
(000s)
10,009
5,179
14,832
4,141
2,085
1,942
Average CPT (commercial channels): Baht 23.9
Programme
Kom Faek
Sa-Wan Bieng
Dao Puean Din
Phayak Sao Zaeb E-Lhee
Narng Tard
20.00 News-2
Sentarng Bantoeng
Sa-Phai Khon Krua
Thong 9
Khao Park Kam 19.40 News
Channel
Channel 7
Channel 3
Channel 7
Channel 3
Channel 7
Channel 7
Channel 7
Channel 7
Channel 7
Channel 7
278
Adult
TVR
16.5
15.0
14.8
14.0
13.3
12.8
12.6
12.4
12.2
11.7
30 sec peak
adult CPT
(Baht)
22.5
35.7
15.2
43.5
-
Top ten television
advertisers (2008)
Advertiser
Pond's
Cinema (Thai)
Office of the Prime Minister
Oil of Olay
Breeze Laundry Detergents
PTT
Toyota Pickups
GMM Grammy
Garnier
Clinic
TV expenditure
Baht (000s)
590,768
502,168
464,232
442,979
439,472
391,317
381,451
359,407
358,014
342,406
Source: Adquest Millennium 2009
categories (2008)
Category
Skin care
Government/community ads
Leisure
Motor vehicles
Toiletries
Hair preparations
Communications
Dairy products
Household cleaning
TV expenditure
Baht (000s)
4,623,158
3,453,853
2,883,506
2,759,630
2,683,621
2,380,412
2,330,683
2,288,191
2,045,639
2,021,697
279
THAILAND: NEWSPAPERS
NEWSPAPERS
Newspapers
Title
Dailies
General
Thai Rath
Daily News
Kom Chat Leuk
Khao Sod
Matichon Daily
Baan Muang
Siam Rath
Thai post
Post Today
Naew Nah
Bangkok today
Business
Poo Jud Karn Raiwan
Krungthep Turakij
Weeklies
Business
Poo Jud Karn Weekly(Wed)
Tharn Settakij (Sun,Thu)
Prachachart Turakij
Business thai
Siam Turakij (Wed/Sat)
Sport
Skl.Star Soccer
Sport Pool
Siam Keela
Muay Siam Today
Kick Off
Muay Siam Weekly
Chinese
Tong Hua Daily
Kia Hua Tong Nguan
Sing Sian Yit Pao
English
Bangkok Post
The Nation
Asia News Time
Adult
B/W
B/W
Colour
(000s)
(000s)
Baht
Baht
Baht
1,200
900
800
650
600
450
450
400
220
200
150
12,526
6,910
960
955
-
360,000
312,000
312,000
216,000
216,000
180,000
204,000
192,000
213,600
180,000
84,000
28.7
45.2
225.0
226.2
-
690,000
504,000
504,000
312,000
312,000
210,000
252,000
222,000
258,600
210,000
120,000
280
154
-
261,600
270,000
-
310,600
320,000
200
120
120
120
120
-
252,000
252,000
192,000
55,000
228,000
-
287,000
290,000
264,000
60,000
258,000
350
350
200
120
100
100
400
457
130
-
110,000
110,000
216,000
49,500
55,000
22,000
275.0
472.6
380.8
-
176,000
176,000
288,000
99,000
75,000
30,000
95
90
80
-
40,600
30,800
39,200
-
68,600
90,000
64,200
122
68
-
115
4
292,800
254,000
39,200
2,546.1
9,800.0
352,800
304,000
76,000
Source: IMS, NMR Media Index 2009-1(Jan-Dec), Zenith Media
Average CPT (B/W): Baht 80.7
280
THAILAND: NEWSPAPERS
Top ten newspaper
advertisers (2008)
categories (2008)
Advertiser
Baht (000s)
Tesco-Lotus Supercenter
188,838
Nation Group Pcl. House Ad.
162,708
Big-C Supercenters
158,004
Toyota Passenger Cars
132,044
Cinema (Western)
124,855
Cinema (Thai)
124,184
Wat-Thu-Mong-Kol Ad.
107,354
Toyota Pickups
106,246
Kasikorn Bank
96,581
NTC
86,711
Category
Baht (000s)
House ads
1,802,763
Leisure
1,504,960
Motor vehicles
1,493,706
Retail stores
1,360,011
Communications
1,060,111
Real estate
883,517
Travel/tours
859,759
Government/community ads
859,232
Media/marketing
623,442
Sundries
501,810
Top ten newspaper
owners (2008)
Owner
Thai Rath
Bangkok Post
Krungthep Turakij
Daily News
The Nation
Kom Chad Luek
Phoo Jadkarn Daily
Ma-Ti-Chon Daily
Star's Soccer Daily
Tharn Sejtakij
Newspaper revenue
Baht (000s)
3,831,779
2,634,134
2,301,141
1,397,991
1,310,363
1,211,871
1,030,716
671,303
634,161
598,973
281
THAILAND: MAGAZINES
MAGAZINES
Magazines
Title
Women
Women Plus
Praew
Kwanruen
Kullasatri
Praew Sud Subda
Sakulthai
Dichan
Instyle
Lips
Madame Figaro
Ploy Kame Petch
Priew
Volume
Lisa
Grazia
Harper's Baazar
Her World
Image
Pooying
Woman&Home
Cleo
Cosmopolitan
Elle
Hi
Marie Claire
We Mag.
Hisoparty
Ying Thai
Men
FHM
GM
Maxim
Mar
Boss
Penthouse
Esquire
Hi Class
GM Watches
Mix
Cute
Adult
Colour
B/W
(000s)
(000s)
Baht
Baht
Baht
350
290
240
230
200
190
180
180
150
150
150
150
150
150
120
120
120
120
120
120
120
100
100
100
100
100
80
80
233
425
313
204
120
86
60,000
73,000
50,000
46,000
54,000
49,000
56,000
72,000
52,000
63,000
52,000
46,000
47,000
80,000
150
125
120
100
100
90
80
80
70
70
70
282
65,000
56,000
50,000
50,000
70,000
61,000
46,000
63,083
45,000
55,500
44,000
60,000
40,000
313.3
117.6
147.0
392.2
508.3
465.1
28,000
26,000
24,000
16,000
60,000
64,000
55,000
50,000
60,000
60,000
50,000
53,000
54,000
50,000
55,000
-
-
THAILAND: MAGAZINES
Magazines cont.
Title
2 Magazine
Fashion
Fashion Review
Homes & decoration
Bann Lae Suan
Life & Home
Home & Décor
Bann Nai Fun
Room
Bann Prom Yue
Casaviva
Elle Decoration
Day Beds
Martha Stewart Living
Living Etc.
Wallpaper
The Property
Atr 4d
A-Sa
Business
Econ News
Brand Age
Karn Ngern T'krn
Matketeer
Poojadkarn Monthly
Positioning
Dok Bia
Mba
Corporate
Expression
Make Money
Business In Thailand
Loke Karn Kah
Money & Weath
Poo Nam T'kij
Corporate Thailand
Tourism & Tradehai Coon
Business weeklies
Matichon Weekly
Nation Weekly
Siam Rath Weekly
Dok Bia Weekly
Business Week
Time
Adult
Colour
B/W
(000s)
(000s)
Baht
Baht
Baht
50
60,000
80
-
48,000
-
22,000
270
175
150
120
120
100
100
85
85
80
80
80
50
50
20
305
-
70,000
50,000
54,000
45,000
13,000
60,000
47,500
58,000
52,000
52,000
62,000
30,000
50,000
38,000
229.5
-
42,000
45,000
23,000
250
200
180
180
160
150
145
120
90
90
80
55
49
20
20
20
18
-
40,000
62,000
55,000
54,000
58,000
50,000
48,000
45,000
40,000
118,000
50,000
49,000
40,000
45,000
28,000
47,000
30,000
-
15,000
45,000
30,000
30,000
24,000
22,000
20,000
-
350
300
150
50
25
-
1
46,000
50,000
26,000
18,600
175,000
-
-
37,000
40,000
20,000
15,600
-
283
THAILAND: MAGAZINES
Magazines cont.
Title
Computers
PC Today
Chip Magazine
Quick PC
Buy Coms
Commart
PC World
Shopping Computer
Computer World
E Life
Micro Computer
E -Commerce
@ Dev
Eweek
E Leader
PC Magazine
Digital Living
Computer Thai Traning
Sports
Star's Soccer
Muay Siam
Soccer Fever
Sport 360
Swing Golf
Muay Loke
On Green
Smart Golf
Golf Digest Thailand
Golfer
Golf On Line
Executive Golf
Rbsc Golf
Auto
Top Gear
Nag Leng Rot Kra Ba
Nag Leng Rot
Yarn Yont
Thai Driver
Formula
Gm. Car
Four Wheel
Nag Leng Motorcy
Car Magazine
Laeng Rot
Adult
Colour
B/W
(000s)
(000s)
Baht
Baht
Baht
200
170
160
150
120
120
120
100
100
100
90
80
80
80
80
70
50
-
31,360
37,000
26,400
25,000
29,300
35,830
17,000
37,300
40,000
26,000
39,270
35,000
41,160
41,200
41,400
40,000
26,000
-
12,000
-
100
100
90
90
80
80
70
50
50
40
40
30
28
300
174
18
-
40,000
30,000
50,000
50,000
30,000
50,000
50,000
50,000
45,000
45,000
67,200
70,000
133.3
172.4
1,666.7
-
17,000
15,000
-
120
120
120
120
120
111
105
100
100
100
85
177
50,000
40,000
40,000
40,000
42,000
40,000
50,000
40,000
40,000
50,000
16,000
90.4
-
284
THAILAND: MAGAZINES
Magazines cont.
Title
Motor Cross
Off Road
Grand Prix
Motorcycle
Auto Line
A Car
Bmw Magazine
Health
Cheewajit
Health And Cuisine
Klai Mor
Slimming
Mo Chao Bann
Health Chanel
Health Today
Baoe Wam
Spa Mag
Entertainment/lifestyle
TV Pool
Bangkok
Mahasanuk
Gossip Stare
Kusang Kusom
Cheevit Jing
Dara Daily
Daraphapayont
Star News
Oops
Phapayont Banturng
Starpics
TV Review
TV Inside
Hello
Cheevit Rak
Seoul Street
Entertain
UBC Mag.
Mother & child
Ban Tuek Khun Mae
Rag Loog
Modern Mom
Duang Jai Po Mae
Mae Lae Dek
Life & Family
Adult
Colour
B/W
(000s)
(000s)
Baht
Baht
Baht
85
25,000
85
35,000
85
35,000
65
25,000
10,000
50
36,000
50
44,000
15
45,000
300
230
150
120
110
50
50
20
20
-
56,000
48,000
45,000
50,000
30,000
40,000
66,000
30,000
40,250
-
10,000
19,500
-
450
430
380
350
300
300
300
200
200
200
200
180
120
120
120
108
100
100
40
2,059
1,296
1,092
576
420
210
135
140
45
82,000
75,000
30,000
55,000
129,000
40,000
60,000
90,000
42,000
50,000
50,000
42,000
40,000
40,000
75,000
35,000
40,000
40,000
100,000
39.8
23.1
118.1
156.3
100.0
238.1
296.3
250.0
2,222.2
79,000
20,000
19,000
18,000
-
180
150
150
120
112
75
-
55,000
80,000
75,000
46,000
55,000
36,000
-
20,000
-
285
THAILAND: MAGAZINES
Magazines cont.
Title
Teenage
Nation Junior
Spicy
Ter Kab Chan
In Magazine
The Boy Model
Aday
Cawai
Seventeen
Seoul Street
Ice
I-Spy
Hambuger
Buzz
Cool
Cooking
Health & Cuisine
Gourmet & Cuisine
Mae Bann
Krua (Kitchen)
Mae Barn Tansamai
Cartoon
Kai Hua Rau
Ai Tua Lek
Boom
Big Toon
(Micky & Friend)
Vision
Walt Disney's
Baby (Pocket)
Travel
Aor Sor Tor
Summer
Honeymoon & Travel
T.O.T.
Cheewit Klang Jang
Trips
Puen Dern Tarng
Anywhere
R-U-Go Travel
Thailand Traveller
Untamed Travel (Farang)
Camping Tong Tiew
Nag Dern Tarng
Adult
Colour
B/W
(000s)
(000s)
Baht
Baht
Baht
350
250
150
150
140
120
120
120
100
100
100
100
80
30
601
-
55,000
51,000
46,000
50,000
28,000
55,000
50,000
55,000
40,000
35,000
27,000
50,000
35,000
34,000
0.0
84.9
-
44,000
12,000
-
230
180
100
98
40
-
48,000
48,000
36,000
41,000
30,000
-
18,000
-
400
360
140
95
80
60
50
30
-
36,000
24,000
40,000
28,000
45,000
22,000
43,000
28,000
-
20,000
-
100
100
80
80
60
60
55
50
50
40
36
35
35
130
-
38,640
36,000
60,000
31,200
50,000
45,000
41,000
55,000
35,000
70,000
54,000
60,000
32,000
240.0
-
18,000
-
286
THAILAND: MAGAZINES
Magazines cont.
Title
Travelling
Fah Thai (Bkk Airways)
Air Sea Guide
Hotel & Travel
Teaw Sanuk
Air Sea Guide Travel
Member
Premier (Central Card)
Heritage (Heritage Club)
Expression (Amex Card)
Power Choice
Merceddes
Klass Adviser (Benz)
Nam-Jai (Thai Panich Card)
Bmw Magazine (Bmw)
Aura (Panya Group)
Club 162 (Hutchison )
Rbsc Golf News
Other
National Geographic (Thai)
Sarakadee
Kinnaree
Advance T.Geographic
Sentang Sejthee
San Sara Read. D
Techno Chao Bann
Digital Camera
Yim Siam (Domestic Room)
Silapa Watanatam
Pasee -Ar -Korn Newsletter
Eastern News
Precious
Top Ten
Watch World Wide
Thai Food Industry May
Watch & Jewellery
Wine & Vintage
Lookeast
Adult
Colour
B/W
(000s)
(000s)
Baht
Baht
Baht
30
35,000
25
145,000
20
40,000
35,000
20
36,000
20
15,000
15
30,000
125
120
110
100
80
60
30
25
23
13
13
-
45,000
45,000
88,000
70,000
79,000
85,000
40,000
45,000
32,000
45,000
40,000
-
-
250
200
190
150
150
100
100
50
50
45
40
30
30
30
30
30
25
25
20
-
62,000
45,000
90,000
40,000
22,000
58,800
22,000
40,000
88,000
42,000
40,000
12,000
40,000
38,000
49,000
30,000
30,000
35,000
40,000
-
47,670
-
Source: ZenithOptimedia records
Average CPT (colour): Baht 134.3
287
THAILAND: MAGAZINES
Top ten magazine
advertisers (2008)
categories (2008)
Advertiser
Baht (000s)
Mobile Download Service
41,644
Eucerin
22,409
AIS Communication
22,318
Shiseido
22,043
Artistry
22,041
Nature Gift Coffee
21,772
True Visions UBC Cable
21,080
Nature Gift Direct Sales
19,251
Estée Lauder
18,530
Honda Passenger Cars
16,503
Category
Baht (000s)
Skin care
581,266
House ads
578,640
Retail stores
483,333
Travel/tours
268,238
Personal products
263,228
Communications
236,705
Leisure
213,207
Media/marketing
206,294
Cosmetics
197,460
Motor vehicles
197,386
Top ten magazine
owners (2008)
Magazine revenue
Owner
Baht (000s)
Praew
316,676
TV Pool
221,700
Bahn Lae Suan
163,346
Lisa Weekly
156,975
Cleo
151,428
Elle
150,188
Rak Loog
105,295
True Visions Magazine
97,026
Koosang-Koosom Magazine
89,942
Di-Chan
88,816
288
THAILAND: RADIO
RADIO
Top ten radio
advertisers (2008)
categories (2008)
Radio expenditure
Advertiser
Baht (000s)
Ministry of Defence
104,101
Office of the Prime Minister
98,143
The Royal Institute
86,890
True Move Mobile Phone System
80,563
AIS Mobile Life
72,503
Nitipol Clinic
65,885
Ministry of Communications
64,870
Krungthep Mahanakorn
61,624
Wuttisak Beauty Clinic
59,096
PTT
58,868
Radio expenditure
Category
Baht (000s)
Government/community
1,032,453
House ads
966,071
Communications
656,211
Leisure
484,402
Sundries
384,548
346,328
Media/marketing
312,375
Motor vehicles
302,560
Banks
279,514
Retail stores
266,302
Top ten radio
owners (2008)
Radio revenue
Owner
Baht (000s)
FM.93.0 (SOR TOR ROR)
567,895
FM.106.5 (1 POR NOR)
548,937
FM.105.5 (OR SOR MOR TOR (TV3)) 375,487
FM.103.5 (TOR TOR BOR (TV7))
374,703
FM.89.0 (YAN KOH)
338,461
FM.90.0 (POL 1)
330,938
FM.94.0 (TOR TOR BOR)
312,351
FM.97.5 (TOR TOR TOR)
307,639
FM.90.5 (VOR POR TOR)
304,097
FM.103.0 (JOR SOR)
287,494
289
THAILAND: OUTDOOR
OUTDOOR
Number of outdoor sites: 3,662*
*Bangkok only
Type, size and cost of sites (Bangkok)
Billboard over 10m.x10m.
City vision
Panoramic (bus shelter)
Mupi
Trivision
BTS media
MRT media
Building wrap media
Number of
sites
1,000
100
200
1,500
100
500
250
12
Cost per panel
per month Baht
220,000
90,000
30,000
21,000
420,000
650,000
350,000
800,000
Top ten outdoor advertisers (2008)
Outdoor expenditure
Baht (000s)
47,482
46,360
44,299
41,862
39,010
37,468
35,825
34,099
32,060
30,870
Advertiser
Baan Preuksa
Coca-Cola
Hutch Mobile Phone Systems
Aeon Credit Cards-Non Banks
TPI
Pepsi
Baan Manthana
Baan Laddarom Houses
CP Food
Acer
Top ten outdoor product categories (2008)
Outdoor expenditure
Baht (000s)
1,614,237
271,531
214,500
163,344
157,455
128,777
117,030
99,561
98,171
98,118
Category
Real estate
Communications
Motor vehicles
Retail stores
Leisure
Insurance
Credit/debit cards
Building materials & machinery
Electrical products (not audio-visual)
290
THAILAND: CINEMA
CINEMA
per week: Baht 30,000
Trend in admissions
2003
2004
2005
2006
Admissions
(mill)
32.0
35.8
36.0
36.2
Age
15-24
25-34
35-49
50+
Sex
Male
Female
Income (Baht/month)
<10,000
10,000-19,999
20,000-29,999
30,000-39,999
40,000-49,999
>50,000
%
42.1
29.0
17.1
4.2
%
46.3
53.7
%
70.8
16.4
5.0
2.4
2.1
3.3
291
Gross takings
Baht (000s)
400,000
447,500
450,000
452,500
THAILAND: CINEMA
Gross takings
Baht (000s)
123
100
93
88
83
83
80
80
78
77
Film
องคบาก 2
Quantum of Solace
The Dark Knight ท
ปดเทอมใหญ หัวใจวาวุน
หลวงพี่เทง 2
Iron Man
สี่แพรง
Hancock
The Chronicles of Narnia: Prince Caspian
Source: Major Cineplex group
Top ten cinema
advertisers (2008)
Top ten cinema
Cinema expenditure
Advertiser
Baht (000s)
Happy Mobile Phone System
368,054
Tri Petch Isuzu Vehicles
328,039
Coca-Cola
229,487
Coke Soft Drink
197,016
M Energy Drink
155,243
Mybacin Mouthwash
124,926
Pepsi
122,565
Mybacin Oral Products
101,274
Kasikorn Bank
81,694
Major Bowl
78,673
Cinema expenditure
Category
Baht (000s)
895,357
Communications
796,689
Motor vehicles
679,193
Snack foods
260,824
Oral products
231,630
Pharmaceuticals
197,289
Banks
118,371
Food
109,898
Food outlets/restaurants
95,002
Alcoholic beverages
88,034
Top ten cinema
owners (2008)
Owner
Major & EGV
SF Cinema
EGV
Paragon
Other
Share of
market
39%
28%
19%
4%
10%
292
THAILAND: INTERNET
INTERNET
Source: Nectec.or.th (2008)
Typical monthly cost of internet access: Baht 700
Cost of display ads
Type
(Baht)
Banner ad
280
VDO fixed in page
350
Expandable with/without VDO
540
Floating with/without VDO
1,000
Pre-load ad
2,000
Keyword
Games (Thai)
Cooking games
Game (Thai)
Game (English)
Dressing games
Planting games
Horoscope
Fighting games
Source: Sanook.com/Manager.co.th/Mthai.com
Internet user profile (2008)
Age
12-17
18-23
24-35
%
23.7
27.1
30.0
36-55
55+
Sex
Male
Female
Income (Baht/month)
<10,000
10,000-20,000
20,000-30,000
30,000-50,000
50,000-70,000
70,000-100,000
100,000-300,000
>300,000
14.9
1.6
%
56.0
44.0
%
51.5
23.1
9.9
6.9
2.5
1.7
2.0
2.5
Music
Other games
Source: Trhuehits.net (Oct 2009)
Source: Truehits.net (2008)
293
THAILAND: INTERNET
Site
Sanook.com
Kapook.com
Mthai.com
Exteen.com
Teenee.com
Dek-D.com
Manager.co.th
Gmember.com
Pramool.com
Ohozaa.com
Unique visitors
per month
652,607
455,224
395,473
279,986
262,866
261,956
229,702
173,033
160,557
156,758
Search engine
Google
Sanook.com
Bing.com
Source: Truehits.net (Oct 2009)
Source: Truehits.net (Sept 2009)
294
Searches
per month
98.05%
1.02%
0.55%
THAILAND: MEDIA REACH/OVERALL
MEDIA REACH
Daily
93.6
26.0
36.4
24.7
0.2
10.2
Newspapers
Magazines
Radio
Outdoor
Cinema
Internet
Weekly
98.0
0.3
0.9
47.6
48.6
1.6
16.2
Monthly
2.8
-
Source: NMR Media Index 2009-3 (Jul 08-Jun 09)
OVERALL
Top ten overall
advertisers (2008)
Advertiser
Unilever
Procter & Gamble
Toyota
L'Oréal
Advance Info Service
Osotspa
Nestlé
Beiersdorf
PTT
Colgate Palmolive
categories (2008)
Media expenditure
Baht (000s)
4,433,954
1,737,383
1,488,401
1,429,639
1,244,331
1,142,564
1,131,921
1,125,514
1,063,265
1,047,836
Media expenditure
Category
Baht (000s)
Motor vehicles
5,659,539
Skin care
5,641,990
Communications
5,433,999
5,300,105
Leisure
5,214,610
Government/community
4,952,240
House ads
3,427,215
Retail stores
3,420,961
Real estate
3,311,779
Toiletries
2,850,093
Top ten media owners (2008)
Owner
Channel 7
Channel 3
Channel 5
Channel 9
Thai Rath
Bangkok Post
Krungthep Turakij
Channel 11
Daily News
The Nation
Media revenue
Baht (000s)
15,706,193
14,355,277
9,963,603
8,939,631
3,831,779
2,634,134
2,301,141
1,986,612
1,397,991
1,310,363
295
VIETNAM: ECONOMIC DATA
VIETNAM
ECONOMIC DATA
2001
2002
1 US$ = 16,302 Dong at 2008 rate
2003
2004
2005
2006
2007
2008
Gross Domestic Product (Dong billion)
at current prices
% change
at 2008 prices
% change
481,295 535,762
613,443
9.0
11.3
14.5
875,281 938,132 1,041,186
9.4
7.2
11.0
715,307
839,211
974,266 1,144,015 1,511,170
16.6
17.3
16.1
17.4
32.1
1,126,453 1,220,732 1,319,668 1,422,947 1,511,170
8.2
8.4
8.1
7.8
6.2
Gross Domestic Product per capita (Dong 000s)
at current prices
at 2008 prices
5,997
10,906
6,626
11,602
7,486
12,705
8,616
13,568
9,982
14,520
11,448
15,507
13,286
16,525
17,350
17,350
43,878
69,099
51,479
74,882
59,764
80,951
70,176
87,287
92,698
92,698
Gross Domestic Product (US$ million)
at current prices
at 2008 prices
29,524
53,692
32,865
57,547
37,630
63,869
at current prices
at 2008 prices
367.9
669.0
406.4
711.7
459.2
779.4
528.5
832.3
612.3
890.7
702.3
951.2
815.0
1,013.7
1,064.3
1,064.3
80.3
80.9
82.0
83.0
84.1
85.1
86.1
87.1
57.1
3.9
58.9
3.2
63.5
7.8
68.7
8.3
73.8
7.4
80.4
8.9
100.0
24.4
0.49
0.57
0.60
0.48
0.57
0.57
0.50
32.5
28.4
22.4
13.6
-5.6
-12.8
38.1
28.6
16.8
7.3
15.4
-7.2
Population
Millions
2008=100
% change
55.0
-0.4
0.50
at current prices
at 2008 prices
12.5
12.9
10.3
6.2
296
VIETNAM: ADVERTISING EXPENDITURE
Advertising expenditure in US$ million at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
109.0
116.0
130.7
147.0
162.1
214.7
262.9
248.1
342.6
400.2
461.8
Newspapers
38.0
37.0
36.9
43.0
48.0
66.2
51.0
43.3
54.0
62.9
66.7
Magazines
26.5
20.9
24.3
27.2
36.3
TV
49.0
56.0
70.8
80.0
90.0
131.5
166.4
162.5
239.6
284.4
331.1
Outdoor/
Radio Cinema transport Internet
3.0
19.0
4.0
19.0
3.0
20.0
2.0
22.0
2.1
22.0
0.7
0.1
16.0
0.3
0.6
0.1
18.0
0.3
0.6
0.2
20.2
0.4
0.7
0.2
23.3
0.5
1.1
0.2
23.9
0.5
1.4
0.2
25.4
0.6
Source: 1998-1999 SRG Vietnam/AC Nielsen, 2000-2008 Taylor Nelson Sofres (print and TV),
Agency estimates (radio, outdoor, internet)
Notes: 1. Before discounts
4. Includes classified advertising
Tobacco: Banned.
Alcohol: Banned.
Pharmaceutical: Must be approved by the Ministry of Health.
Political: Banned.
297
VIETNAM: POPULATION
POPULATION
Land area (km²)
Capital city
Language
Currency
325,360
Hanoi
Vietnamese
Dong
Adult population by age*
15-24
25-34
35-49
50+
Total
Male
(000s)
175
2,081
3,513
2,181
7,951
Female
(000s)
189
568
1,997
1,181
3,934
Total
(000s)
364
2,649
5,510
3,362
11,885
Female
(000s)
256
505
1,109
1,423
641
3,934
Total
(000s)
693
1,398
3,810
3,933
2,051
11,885
Source: TNS Galileo W1-2009
* top four cities only
Adult status*
A
B
C
D
E/F
Total
Male
(000s)
437
893
2,702
2,510
1,409
7,951
Source: TNS Galileo W1-2009
* top four cities only
Definition of adult status (based on monthly household income)
A = US$1,000 or more
B = US$500-US$999
C = US$300-US$499
D = US$150-US$299
E/F = US$150 or less
298
VIETNAM: TELEVISION
TELEVISION
Note: These cities only - HoChiMinh, HaNoi, DaNang, CanTho, HaiPhong, NhaTrang
Note: These cities only - HoChiMinh, HaNoi, DaNang, CanTho, HaiPhong, NhaTrang
Colour
VCR
44.8%
5.7%
48.9%
1.8%
13.1%
Source: TNS Galileo
Main channels
Ad mins
per
week
Channel
Commercial
VTV1 (National)
VTV2 (National)
VTV3 (National)
HN1 (HN6)
HP8 (Hai Phong)
DVTV (Da Nang)
DRT (Da Nang)
HTV7 (HCMC)
HTV9 (HCMC)
CVTV1 (Can Tho)
VL1 (VL31)
DTTV (Dong Thap)
BTV1 (Binh Duong)
DN1 (Dong Nai)
LA34 (Long An)
BRT (Ba Ria Vung Tau)
HN2 (Ha Tay)
HVTV (Hue)
TRT (Hue)
KTV (Khanh Hoa)
CT43 (Can Tho)
BTV2 (Binh Duong)
HTV2 (HCMC)
DN2 (Dong Nai)
CVTV2 (Can Tho)
LDTV (Lam Dong)
HGTV (Hau Giang)
HTV3 (HCMC)
VTC1
VTV9
QTV (Quang Ninh)
518.2
123.5
639.2
451.9
654.1
333.5
173.2
774.3
452.3
667.0
634.9
1,101.3
417.4
450.1
649.8
691.5
846.0
240.9
383.7
298.3
658.7
564.0
280.3
593.6
468.1
301.4
389.4
157.3
613.7
2.1
0.9
Source: TNS Infosys
299
VIETNAM: TELEVISION
Cost/audience
Channel
VTV1 (National)
VTV3 (National)
HN1 (HN6)
HN2 (Ha Tay)
VTC1
VTV9
DVTV (Da Nang)
HTV7 (HCMC)
HTV9 (HCMC)
HTV3 (HCMC)
VL1 (VL31)
BTV1 (Binh Duong)
DN1/DN2 (Dong Nai)
LA34 (Long An)
CT43 (Can Tho)
HGTV (Hau Giang)
Peak rate
30 sec
US$
1,520
1,920
1,310
650
1,210
970
150
4,000
2,270
1,520
1,620
510
610
1,000
510
180
Peak
time
2000-2015
2000-2015
2000-2015
2000-2015
2000-2015
2000-2015
2000-2015
2000-2015
2000-2015
2000-2015
2000-2015
2000-2015
2000-2015
2000-2015
2000-2015
2000-2015
Peak adult
audience
(000s)
4.4
399.9
17.6
2.0
4.4
4.2
1.2
110.7
23.6
17.5
42.3
3.4
5.9
7.5
0.2
0.7
Source: TNS Infosys 4 key cities - Sep 2009
Average CPT (all commercial channels): US$30.9
300
30 sec peak
adult CPT
US$
349.0
4.8
74.6
325.3
276.5
228.9
121.7
36.1
96.1
86.7
38.3
151.3
104.0
134.0
2,575.8
250.0
VIETNAM: TELEVISION
Channel
Commercial
VTV1 (National)
VTV2 (National)
VTV3 (National)
HN1 (HN6)
DVTV (Da Nang)
DRT (Da Nang)
HTV7 (HCMC)
HTV9 (HCMC)
CVTV1 (Can Tho)
VL1 (VL31)
DTTV (Dong Thap)
BTV1 (Binh Duong)
DN1 (Dong Nai)
LA34 (Long An)
BRT (Ba Ria Vung Tau)
HN2 (Ha Tay)
HVTV (Hue)
TRT (Hue)
CT43 (Can Tho)
BTV2 (Binh Duong)
HTV2 (HCMC)
DN2 (Dong Nai)
CVTV2 (Can Tho)
LDTV (Lam Dong)
HGTV (Hau Giang)
HTV3 (HCMC)
VTC1
VTV9
2008
Adults
Individuals
9.4
0.2
27.7
2.1
2.1
0.3
27.8
5.3
0.2
16.7
0.0
0.1
0.3
4.1
0.1
1.3
0.0
0.0
0.1
0.7
0.4
0.3
0.1
0.0
0.2
0.1
0.3
0.0
Ad revenue
2008
US$ (mill)
9.9
0.2
27.2
2.1
1.7
0.3
28.6
5.9
0.2
16.2
0.0
0.1
0.3
4.3
0.1
1.1
0.0
0.0
0.0
0.7
0.4
0.2
0.1
0.0
0.1
0.1
0.3
0.0
Source: TNS Infosys
Spot ads only
Programme
song gio khach san
an tinh chua phai
hanh dong dot pha
tan bao thanh thien
ba chi em
bao cat
dang mat nu nhi
bong dung muon khoc
no tinh chua phai
van bai den toi
Channel
VL31
VL 31
VL 31
VL31
VL 31
VL 31
VL 31
VTV1
VL31
VTV3
Adult
TVR
12.8
12.7
11.1
11.1
11.0
10.5
10.0
9.9
9.9
9.6
Source: TNS Infosys
(Data based on 4 key cities: HCM, HAN, DAN, CAN - key channels)
(Adult target: P 18-50 ABCD)
301
21.0
1.1
74.2
8.2
9.1
2.9
0.6
84.3
14.4
2.7
24.1
6.4
2.3
9.2
8.2
9.1
9.2
0.6
1.8
5.5
1.7
8.4
5.2
6.6
2.0
1.8
2.0
2.6
VIETNAM: TELEVISION
Top ten television
advertisers (2008)
Advertiser
Unilever
Procter & Gamble
Vinamilk
Thien Khanh Pharma
Tan Hiep Phat
Dutch Lady
VMS
Masan
VNPT
Nestlé
categories (2008)
TV expenditure
US$ (mill)
43.2
18.8
15.6
14.8
14.4
11.3
7.4
6.4
4.7
4.6
Source: TNS Infosys
Category
Telecommunications
Food
Hygiene/beauty
Drinks
Pharmacies/medicine
Household cleaning
Finance/insurance
Transportation
Construction
Source: TNS Infosys
Top ten television
owners (2008)
Owner
HTV7 (HCMC)
VTV3 (National)
VTC1
VL1 (VL31)
VTV1 (National)
DTTV (Dong Thap)
HTV9 (HCMC)
HN2 (Ha Tay)
HP8 (Hai Phong)
HN1 (HN6)
TV revenue
US$ (mill)
100.2
84.2
35.4
28.4
25.6
22.4
18.6
11.5
11.2
11.1
Source: TNS Infosys
302
TV expenditure
US$ (mill)
97.4
77.6
66.4
40.2
40.0
25.2
16.4
12.9
8.2
7.0
VIETNAM: NEWSPAPERS
NEWSPAPERS
Newspapers
Title
Tuoi Tre
Cong An TP HCM
Thanh Nien
An Ninh The Gioi
Bong Da
The Thao Hang Ngay
The Thao (SGGP)
Sai Gon Giai Phong
Nguoi Lao Dong
Sai Gon Tiep Thi
Phu Nu TP HCM
Tien Phong
Phu Nu Thu Do
An Ninh Thu Do
The Thao Ngay Nay
Lao Dong
The Thao & Van Hoa
Ha Noi Moi
An Ninh Hai Phong
Sinh Vien Viet Nam
Cong An TP Da Nang
Khanh Hoa Chu Nhat
Adult
Full page
B/W
(000s)
(000s)
US$
520
1,836
2,121
480
2,273
460
1,266
1,717
420
1,169
350
924
1,556
250
410
909
200
556
200
1,364
154
209
556
150
115
411
808
100
125
1,162
90
112
80
641
808
80
172
567
80
101
1,111
70
129
606
60
95
1,495
40
286
556
389
25
46
20
143
303
6
110
-
Source: TNS Galileo
Average CPT (B/W): US$2.2
303
Adult CPT
B/W
US$
1.2
1.4
1.7
2.2
2.7
2.0
9.3
1.3
3.3
11.1
4.7
15.7
1.9
8.5
2.1
-
Full page
Colour
US$
3,283
2,980
2,424
1,515
1,944
1,515
707
2,020
758
1,444
1,187
1,616
889
1,061
1,111
1,500
1,212
1,869
1,000
667
758
354
VIETNAM: NEWSPAPERS
Top ten newspaper
advertisers (2008)
categories (2008)
Advertiser
US$ (000s)
VMS
1,605.2
Samsung Electronics
1,324.4
LG Electronics
1,254.1
Vietnam Brewery
1,018.3
Vinaphone
993.2
Nokia
972.4
Samsung Vina Electronics
791.1
Nguyen Kim
774.2
Sony
701.0
Vinamilk
655.5
Category
US$ (000s)
Telecommunications
11,150
Education/training
5,731
Distribution
5,228
Food
5,148
Transportation
4,489
Finance/insurance
4,370
Travel/tourism
3,748
Pharmacies/medicine
3,361
IT/office technology
3,072
2,943
Source: TNS Infosys
Source: TNS Infosys
Top ten newspaper
owners (2008)
Newspaper revenue
Owner
US$ (000s)
Tuoi Tre
27,291
Thanh Nien
16,890
Saigon Tiep Thi
5,366
Lao Dong
4,381
Ha Noi Moi
3,471
Thoi Bao Kinh Te Vietnam
2,897
Sai Gon Giai Phong
2,772
Vietnam News
2,540
An Ninh Thu Do
2,479
Phu Nu Tp.Hcm
2,340
Source: TNS Infosys
304
VIETNAM: MAGAZINES
MAGAZINES
Magazines
Adult
Colour
B/W
Title
(000s)
(000s)
US$
US$
US$
Cong An TP HCM
480
613
2,980
4.9
Gia Dinh & Tre Em (Vi Tre Tho)
360
1,010
Sai Gon Giai Phong Thu Bay
200
404
Hoa Hoc Tro
160
520
1,389
2.7
500
Phu Nu Ap Bac
130
444
The Gioi Phu Nu (TP HCM)
120
836
2,600
3.1
Hanh Phuc Gia Dinh (Phu Nu VN)
120
619
2,600
4.2
Thoi Trang Tre
120
254
1,778
7.0
Tiep Thi & Gia Dinh (Weekly)
118
1,138
3,319
2.9
Phu Nu Chu Nhat
115
319
707
2.2
Sai Gon Tiep Thi Nguyet San
100
1,311
Mon Ngon Viet Nam
95
1,333
Doi Song Gia Dinh (Phu Nu Thu Do)
90
500
Heritage Fashion Directory
80
5,290
Heritage Directory
80
5,290
Oto Xe May
75
138
2,650
19.2
Me & Con
70
236
556
2.4
Nguoi Dep Viet Nam
70
138
808
5.9
Cam Nang Mua Sam
70
76
1,515
19.9
Tri Thuc Tre (Tien Phong)
70
75
126
1.7
Thoi Bao Kinh Te Sai Gon
70
70
1,111
16.0
Mon Ngon
65
1,111
Xe & Doi Song
62
65
1,960
30.3
My Thuat
52
62
2,333
37.5
E-Chip
50
102
722
7.1
PC World A - Cong Nghe May Tinh & Mang
50
96
1,200
12.5
Oto Viet Nam
50
2,250
Sanh Dieu
50
1,833
Doanh Nhan Sai Gon
50
1,010
Dep
49
111
2,056
18.5
VTM (Giao Duc TP HCM)
45
49
1,100
22.4
Bep Gia Dinh
45
46
1,111
24.4
The Gioi So
45
41
1,333
32.8
The Gioi Nghe Sy (Man Anh San Khau)
45
10
1,389
135.5
The Gioi Van Hoa
43
181
931
5.2
Tien Phong Cuoi Thang
40
159
606
3.8
Bong Da 442
40
141
1,111
7.9
The Gioi Tieu Dung
40
111
1,111
10.0
Phu Nu Thoi Dai
40
89
1,768
19.8
Noi That
40
66
1,000
15.2
Doanh Nhan Sai Gon Cuoi Tuan
40
40
1,200
29.7
Tiep Thi & Gia Dinh Vao Bep
35
221
1,222
5.5
PC World - The Gioi Game
35
48
589
12.3
Tin Hoc & Doi Song
35
1,444
Phong Cach
30
63
1,889
30.2
Dien Tu Tieu Dung
30
1,389
-
305
VIETNAM: MAGAZINES
Magazines cont.
Title
Thoi Bao Vi Tinh Sai Gon
The Gioi Dien Anh
Sinh Vien Viet Nam 2!
Nhip Song Tre
Phong Cach Dan Ong
PC World B - Giai Phap & Ung Dung CNTT
Dat Mui Cuoi Tuan
Suc Khoe & Doi Song
Thanh Nien Tuan San
Tuoi Tre Cuoi Tuan
Kien Truc Nha Dep
Phu Nu Ngay Nay
Me & Be
The Gioi Hoc Duong
Mot & Cuoc Song
Bac Si Gia Dinh
Nhip Cau Dau Tu
OK! Tuyet Voi The Gioi Sao
Adult
Colour
B/W
(000s)
(000s)
US$
US$
US$
30
909
25
213
1,515
7.1
25
198
667
3.4
20
39
889
22.9
17
33
1,389
41.9
15
74
422
5.7
275
972
3.5
213
808
3.8
606
187
758
4.0
148
505
3.4
404
127
1,100
8.6
105
1,333
12.7
76
1,333
17.5
50
1,111
22.1
33
1,611
49.3
29
764
26.6
458
18
1,778
98.5
1
98
97.8
-
Source: TNS Galileo
Average CPT (Colour): US$7.5
306
VIETNAM: MAGAZINES/INTERNET
Top ten magazine
advertisers (2008)
categories (2008)
Advertiser
US$ (000s)
Unilever
2,132.0
L'Oréal
906.2
Rohto Mentholatum Pharma
893.4
Dumex Infant & Child Nutrition
769.6
Vinamilk
665.8
LG Vina Cosmetics
644.7
Diana JSC
586.8
Samsung Electronics
583.2
Dutch Lady
581.3
Mead Johnson Nutritionals
472.9
Category
US$ (000s)
Hygiene/beauty
12,212
Food
5,796
Clothing/textiles
3,552
Telecommunications
3,194
Pharmacies/medicine
3,101
IT/office technology
2,096
Travel/tourism
1,661
1,556
Education/training
1,427
Transportation
1,333
Source: TNS Infosys
Source: TNS Infosys
Top ten magazine
owners (2008)
Magazine revenue
Owner
US$ (000s)
Tiep Thi & Gia Dinh
12,845
The Gioi Phu Nu
6,591
Thoi Bao Kinh Te Saigon
2,588
Doanh Nhan Sai Gon Cuoi Tuan
2,128
Heritage
1,900
Dep
1,827
Thoi Trang Tre
1,817
Phong Cach
1,686
Heritage Fashion
1,293
The Gioi Van Hoa
1,186
Source: TNS Infosys
INTERNET
Homes with internet connection: 2,809,220
Adult internet users: 5,283,752
(P20-40 ABCD)
Adult internet users with home broadband: 1,818,100
307
VIETNAM: OVERALL
OVERALL
Top ten overall
advertisers (2008)
Advertiser
Unilever
Procter & Gamble
Vinamilk
Thien Khanh Pharma
Tan Hiep Phat
Dutch Lady
VMS
Masan
Vinaphone
VNPT
categories (2008)
Media expenditure
US$ (mill)
45.9
19.2
17.0
14.8
14.8
12.3
9.8
6.5
6.1
5.3
Source: TNS Infosys
Category
Telecommunications
Food
Hygiene/beauty
Pharmacies/medicine
Drinks
Household cleaning
Finance/insurance
Transportation
Distribution
Source: TNS Infosys
Top ten media
owners (2008)
Media revenue
Owner
US$ (mill)
HTV7 (HCMC)
100.2
VTV3 (National)
84.2
VTC1
35.4
VL1 (VL31)
28.4
TUOI TRE (Newspaper)
27.3
VTV1 (National)
25.6
DTTV (Dong Thap)
22.4
HTV9 (HCMC)
18.6
THANH NIEN (Newspaper)
16.9
TIEP THI & GIA DINH (Magazine)
12.8
Source: TNS Infosys
308
Media expenditure
US$ (mill)
112.9
89.3
80.7
46.8
43.7
26.2
22.2
18.8
12.7
12.5
GLOSSARY
Circulation
Number of copies sold or distributed.
Cost per thousand (CPT)
The average cost of reaching one
thousand of the target population.
IPTV
Internet Protocol Television: television
transmitted using internet protocols,
normally over a telephone line.
Peak time
The period in a day in which advertising is
most expensive.
Penetration
The proportion (%) of a given target
market group reached by a medium.
PVR
Personal Video Recorder: hard disk
recording equipment
Ratecard
A price-list issued by media owners for
different space sizes or time lengths.
Rating
One rating point is one per cent of the
target audience.
Reach
% of a given audience exposed to a
given medium over a given time.
Readership
Having read or looked at a publication
within its publishing interval.
Television rating (TVR)
See Rating
TV home
A household receiving television
transmissions.
309

advertisers (2008) - Miami University Libraries Digital Collections

Transcription

Similar documents

Dry Type Transformers - GE Industrial Solutions

in large font

Top ten magazines - Miami University Libraries Digital Collections

GfK. Growth from Knowledge