Caslon Design Direction - Nordstrom Supplier Compliance

fl1 16
POV/PETITES CASLON - fall 1 ANNIVERSARY/AUGUST 2016
BRAND DESIGN DIRECTION
CASLON FALL 1 2016
THE NATURALIST
At one with nature this is a simple story of casual practicality with
a resilient earthy spirit for country and city. The beauty of the
outdoors and nature provide inspiration for natural color, pattern
and texture ideas.
3
nordstrom creative studio – for internal use only
fall 1 2016
INSPIRATION
4
THE NATURALIST - anniversary
KEY LOOKS
MILITARY PARKA/PRETTY DRESS
5
OUTDOOR HERITAGE + MILITARY FUNCTION + NATURAL WARMTH
+ CASUAL COMFORT
COZY SWEATER/RELAXED PANT
DOUBLE KNIT DRAPE JKT/LEGGINGS
THE NATURALIST - anniversary
KEY LOOKS
CAPE COAT/LEGGINGS/BOOTS
OUTDOOR HERITAGE + MILITARY FUNCTION + NATURAL WARMTH
+ CASUAL COMFORT
PLAID SHIRT/RELAXED PANT
nordstrom creative studio – for internal use only
COZY SWEATER TUNIC
fall 1 2016
INSPIRATION
6
THE NATURALIST - ANNIVERSARY
LEATHER & SUEDE
Washed leather & suede moto/bomber styles
with functional zippers and protective quilting.
WASHED LEATHER MOTO
LEATHER BOMBER
WASHED LEATHER JACKET
QUILTED LEATHER BOMBER
SUEDE MOTO
WASHED LEATHER MOTO
7
THE NATURALIST - ANNIVERSARY
SHEARLING
Cozy shearling in moto, bomber and vest silhouettes
SHEARLING JACKET
SHEARLING COLLAR JACKET
SHEARLING VEST
SHEARLING MOTO
WASHED SUEDE JACKET
WASHED LEATHER VEST
nordstrom creative studio – for internal use only
fall 1 2016
INSPIRATION
8
THE NATURALIST - anniversary
OUTERWEAR
Functional parka coats with fur trims. Shearling coats and vests.
The cape continues.
QUILTED FUNCTIONAL PARKA
SHERPA/TECHNICAL VEST
STRIPE CAPE
COZY PEACOAT
MELTON WOOL CAPE
PLACED STRIPE CAPE
9
THE NATURALIST - anniversary
JACKETS
Utility jackets are key with structure or soft drape. Heritage field jackets
and protective moto styles in sturdy wools or cozy boucle.
STRUCTURED UTILITY JACKET
DRAPE UTILITY JACKET
SOF T UTILITY JACKET
HERITAGE FIELD JACKET
COZY BOUCLE KNIT MOTO
CASUAL STRIPE MOTO
nordstrom creative studio – for internal use only
fall 1 2016
INSPIRATION
10
THE NATURALIST - anniversary
WOVEN SHIRTS
Plaid shirts continue in soft double cloths. Textured stripes and
dobby weaves are key.
FLANNEL PLAID SHIRT
STRIPE/CHAMBRAY MIX
TEXTURED BUTTON DOWN
MIXED PLAID POPOVER
CASUAL STRIPE SHIRT
MILITARY BUTTON DOWN
11
THE NATURALIST - anniversary
WOVEN TOPS
Pretty feminine blouses add a soft, romantic touch to this story.
Split necks, lace trim details and mixed prints.
PLAID/TRIM MIX BLOUSE
FEMININE LACE TRIM WOVEN TOP
PRINTED POP OVER BLOUSE
MIX PRINT WOVEN
PRINTED V NECK TOP
PRETTY FLORAL PRINT BLOUSE
nordstrom creative studio – for internal use only
fall 1 2016
INSPIRATION
12
THE NATURALIST - anniversary
COZY KNITS
Cozy third piece knits in double cloths, spacedye and stripe textures.
DOUBLE LAYER DRAPE COAT
COZY FRENCH TERRY COAT
COZY DOUBLE KNIT TOP
STRIPE/SOLID SWEATSHIRT
SPACEDYE SWEATSHIRT
COZY KNIT PULLOVER
13
THE NATURALIST - anniversary
CASUAL TEES
Slubs, heathers & stripes are key in long sleeve layering tees. Textured
slubs/sweater knits for asymmetric & hi lo hem styles.
TEXTURED SWEATER KNIT
COZY CREW NECK TEE
SKINNY STRIPE TEE
MIX STRIPE FLEECE SWEATSHIRT
COZY ASYMMETRIC HEM SWEATSHIRT
WIDE HEM V NECK TEE
nordstrom creative studio – for internal use only
14
fall 1 2016
INSPIRATION
14
THE NATURALIST - anniversary
SWEATERS
Easy pullover shapes and tunics with funnel, crew & bateau necklines.
Cozy marled and loft yerns are key.
MIX STITCH PULLOVER
STRIPE MIX SWEATER
FRINGE HEM TUNIC
COLOR BLOCK COZY PULLOVER
PATTERN PULLOVER
TEXTURAL SIDE SLIT SWEATER
15
THE NATURALIST - anniversary
CARDIGANS
Longer length cardigans continue. Cozy wrap styles and longer slouchy
looks. Marled yarns, texture, rib stitches and pattern interest.
COZY MIX STITCH CARDI
RIB STITCH OPEN CARDI
SHAKER STITCH CARDI
TEXTURED COLOR BLOCK CARDI
COZY RIB CARDI
FRINGE DETAIL PATTERN CARDI
nordstrom creative studio – for internal use only
fall 1 2016
INSPIRATION
16
THE NATURALIST - anniversary
PONCHO
The cozy poncho continues. Texture, pattern, plaids & stripes are key.
COZY PONCHO
FAIRISLE PONCHO
WOVEN PLAID PONCHO
BLANKET STRIPE PONCHO
PLAID BLANKET WRAP
STRIPE FRINGE WOVEN PONCHO
17
THE NATURALIST - anniversary
TUNICS
Casual tunics with novelty stitches, directional ribs and color block
details. Side slits and hi lo hemlines.
RIB STITCH TUNIC
CASUAL TUNIC
MIX STITCH TUNIC
STITCH DETAIL TUNIC
COLOR BLOCK STITCH TUNIC
DIRECTIONAL RIB TUNIC
nordstrom creative studio – for internal use only
fall 1 2016
INSPIRATION
18
THE NATURALIST - anniversary
DRESSES
Casual woven, knit & sweater dresses. Shirtdresses and
relaxed sweatshirt styles
PLAID/LACE TRIM DRESS
EASY PRINTED DRESS
CASUAL STRIPE KNIT/SWEATER DRESS
SLUB STRIPE DRESS
COZY DOUBLE KNIT DRESS
CASUAL SWEATSHIRT DRESS
19
THE NATURALIST
BOTTOMS
SKINNY UTILITY PANT
HI WAISTED CHINO
Utility and cargo details. New higher waisted sihouettes
in the chino. Suede leggings tell the trend.
SUEDE LEGGING
fall 1 2016
EASY PULL ON PENCIL SKIRT
SIDE SLIT KNIT MIDI SKIRT
EASY PULL ON STRIPE SKIRT
INSPIRATION
20
21
fl1 16
THE NATURALIST
AUGUST
nordstrom creative studio – for internal use only
fall 1 2016
INSPIRATION
22
THE NATURALIST - august
KEY LOOKS
UTILITY JKT/STRIPE TEE/JEANS
23
OUTDOOR HERITAGE + MILITARY FUNCTION + NATURAL WARMTH
+ CASUAL COMFORT
TEXTURED STRIPE CARDI/STRIPE TEE/LEGGING
NOVELTY STITCH SWEATER/CASUAL CHINO
THE NATURALIST - august
KEY LOOKS
KNIT TOP/CARGO PANT
OUTDOOR HERITAGE + MILITARY FUNCTION + NATURAL WARMTH
+ CASUAL COMFORT
TEXTURED STRIPE SWEATER/BOYFRIEND JEAN
nordstrom creative studio – for internal use only
RELAXED TEE/EASY PULL ON SKIRT
fall 1 2016
INSPIRATION
24
THE NATURALIST - AUGUST
Casual utility jackets with functional pocket details.
Denim jackets and soft textured wrap jackets.
JACKETS
CASUAL UTILITY JACKET
HOODED UTILITY JKT
SOFT UTILITY SHIRT JACKET
INDIGO STRIPE UTILITY JKT
DENIM JACKET
CASUAL WRAP JACKET
25
THE NATURALIST - AUGUST
WOVEN TOPS
CASUAL SHIRT
CASUAL TUNIC BLOUSE
RELAXED POPOVER
PRINTED WOVEN POCKET TEE
nordstrom creative studio – for internal use only
Relaxed shirts and easy pop over styles. Prints, plaid and textured
stripes continue.
DOUBLE CLOTH BLOUSE
TEXTURED POP OVER
fall 1 2016
INSPIRATION
26
THE NATURALIST - AUGUST
Relaxed dolman, drop shoulder tees and henley styles. Engineered
stripes, textured slubs and spacedyes. Asymmetric hemlines continue.
KNIT TOPS
ENGINEERED STRIPE TEE
SLUB JERSEY HENLEY
27
ENGINEERED STRIPE TEE
ASYMMETRIC HEM TEE
RELAXED DOLMAN STRIPE TEE
NILI LOTAN
SPACEDYE/SLUB KNIT TOP
THE NATURALIST - AUGUST
SWEATERS
LONG TEXTURED CARDIGAN
TEXTURED STRIPE CARDI
POINTELLE DETAIL SWEATER
SPACEDYE TUNIC
nordstrom creative studio – for internal use only
Easy throw on cardigans and pullovers in textured stripes, slub yarns
and spacedyes.
REALXED SPACE DYE SWEATER
TEXTURED STRIPE SWEATER
fall 1 2016
INSPIRATION
28
THE NATURALIST - AUGUST
BOTTOMS
Casual bottoms with utility pocket details, easy pull on knit/woven
pants & skirts.
GABERDINE SOFT PULL ON PANT
CASUAL TAPERED CHINO
CASUAL ROLL CUFF KNIT PANT
CASUAL UTILTY SKIRT
EASY KNIT OR WOVEN PULL ON SKIRT
CASUAL CROP PANT
29
THE NATURALIST - AUGUST
DRESSES
Utility shirtdresses, easy printed dresses, henley knit styles and casual
tee dresses.
MILITARY SHIRTDRESS
TEXTURED TIE WAIST DRESS
BELTED CHAMBRAY DRESS
KNIT HENLEY DRESS
EASY KNIT STRIPE DRESS
EASY KNIT DRESS
THE NATURALIST
MATERIALS
Washed leather & suede, sturdy cotton/canvas, cozy boucle and sherpa,
predominantly natural fibres give protection from the elements or
provide cozy comfort.
1.
5.
9.
13.
2.
6.
10.
14.
3.
7.
11.
15.
4.
8.
12.
16.
1. washed leather
5. SHERPA
9. SUEDE
13. BOUCLE/DOUBLE CLOTH
2. COTTON TWILL/CANVAS
6. INDIGO STRIPES
10. STRIPE DOUBLE CLOTH
14. LENO/DOBBY WEAVES
3. PLAID/DOUBLE CLOTH
7. dobbY WEAVES
11. SPACEDYE KNITS/YARNS
15. MIXED STRIPE FLEECE
4. COZY DOUBLE CLOTH KNITS
8. ENGINEERED STRIPES
12. COZY MARLED YARNS
16. BOUCLE/NEP YARNS
31
THE NATURALIST
PRINTS
The beauty of nature in beautiful botanical floral prints, stencil leaves,
ditsy florals and woodland inspired embroideries.
1.
5.
9.
13.
2.
6.
10.
14.
3.
7.
11.
15.
4.
8.
12.
16.
1. botanical florals
5. botanical stems
9. WALLPAPER PRINTS
13. PAISLEY
2. geo/floral mix
6. stencil prints
10. GEO VEGETAL
14. ENGRAVING
3. watercolor floral
7. ditsy florals
11. DITSY BUDS
15. MINI FLORALS
4. delicate embroidery
8. delicate stems
12. PRETTY EMBROIDERY
16. WINTER GARDEN
32
nordstrom creative studio – for internal use only
fall 1 2016
INSPIRATION
32
THE NATURALIST
COLOR - ANNIVERSARY
12-0601 TCX
Ivory-Eggnog
33
19-3924 TCX
Navy-Night
18-0523 TCX
Olive-Moss
18-5610 TCX
Teal-Britt
17-1048 TCX
Orange-Inca
14-1305 TCX
Tan-Memoir
15-3807 TCX
Purple-Breath
19-1245 TCX
Brown-Spice
19-4121 TCX
Blue-Wing
19-0614 TCX
Brown-Wren
18-1454 TCX
Orange-Clay
16-1431 TCX
Coral-Clay
THE NATURALIST
COLOR - AUGUST
12-0601 TCX
Ivory-Eggnog
19-1245 TCX
Brown-Spice
19-1726 TCX
Red-Cordovan
13-4304 TCX
Blue-Drift
nordstrom creative studio – for internal use only
16-0954 TCX
Olive-Arrowhead
17-3808 TCX
Purple-Peace
16-4414 TCX
Blue-Cameo
17-6212 TCX
Green-Dune
18-0523 TCX
Olive-Moss
19-3803 TCX
Grey-Kitten
18-1304 TCX
Brown-Falcon
fall 1 2016
INSPIRATION
34
FALL 1 2016
NEUTRALS & CORE
35
SEASONAL NEUTRAL
11-0601 TCX
White
11-4201 TCX
Ivory-Cloud
14-4105 TCX
Grey-Micro
14-1305 TCX
Tan-Memoir
Morel
13-5304 TCX
Beige-Rainy Day
16-3850 TCX
Grey-Sconce
17-0909 TCX
Tan-Fossil
13-0907 TCX
Beige-Beach
16-3801 TCX
Grey-Opal
19-0810 TCX
Brown-Major
14-0708 TCX
Beige-Cement
15-1306 TCX
Tan-Oxford
17-1502 TCX
Grey-Cloudburst
18-0201 TCX
Grey-Castlerock
19-1111 TCX
Brown-Bean
19-0822 TCX
Olive-Tarmac
15-1304 TCX
Beige-Humus
19-4104 TCX
Grey-Ebony
C-26-3001
Olive-Tuscan
16-1407 TCX
TanCobblestone
CW-27
Black
19-4025 TCX
Navy-Indigo
19-3920 TCX
Navy-Peacoat
SEASONAL CORE
19-4914 TCX 14-4506 TCX 19-3864 TCX 19-4535 TCX 16-0954 TCX 13-0739 TCX 17-1553 TCX 19-1557 TCX 18-2929 TCX 18-1945 TCX 19-2524 TCX
Teal-Deep Blue-Raindrop Blue-Mazarine Teal-Ocean
OliveYellow-Gilded Red-Paprika
Red-Chili Purple-Vintner Pink-Bright Purple-Dark
Arrowwood
nordstrom creative studio – for internal use only
fall 1 2016
INSPIRATION
36