Top 100 innovation book

Transcription

TOP 100 INNOVATION BOOK
from Pernod Ricard
« This book is not intended to be shown to the public in France or
in any other jurisdiction in which it would be unlawful to do so
including with respect to advertising laws”
from Pernod Ricard
ABSOLUT AMBER
Product - 40% ABV
From The Absolut Company
Stretch
The Story
Absolut is challenging the status quo with Absolut Amber: an oak
aged vodka that takes the essence of Absolut Vodka and adds a
rich, complex character from gently roasted oak wood. Crafted
with a unique method, it has specifically been created for those
who are not afraid to break the rules and are looking to engage
their senses in a deeper encounter with Absolut.
Launched in July 2013
Available in the USA
from Pernod Ricard
ABSOLUT CRAFT
Product – 41% ABV
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The Story
Absolut Craft is an exclusive range of Herbaceous Lemon, Bitter
Cherry and Smokey Tea designed by legendary mixologist Nick
Strangeway. Using natural, 100% traceable ingredients, Absolut
Craft is a small batch product designed specifically to excite the
global bartending community.
Launched in October 2012
Available in Sweden, the UK and the USA
from Pernod Ricard
ABSOLUT UNIQUE
Stretch
Product – 40% ABV
The Story
Absolut Unique is a colorful, vibrant designed edition with
individually numbered bottles. The manufacturing process
developed in collaboration with Family Business randomly
creates a one-of-a-kind design across each of the 4 million bottles
produced through a carefully orchestrated but random mix of 38
colours and 51 pattern types.
Launched in September 2012
Available in 100 countries
from Pernod Ricard
ABSOLUT TUNE
Product – 14% ABV
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The Story
Absolut has elaborated a bold innovation with Absolut Tune: a
sparkling fusion of crisp white wine with a premium vodka finish.
It is made with Absolut Vodka combined with New Zealand
Sparkling Marlborough Sauvignon Blanc. Absolut Tune is
packaged in a Champagne-shaped bottle for celebrations. Clear in
color, Absolut Tune’s nose is greatly impacted by the wine, and
smells like fresh white grape along with subtle notes of dried
apricot.
from Pernod Ricard
BALLANTINE’S TEESHIRT OS
Stretch
Experience
From Chivas Brothers
The Story
Introducing Ballantine’s tshirt OS. Wearable, shareable,
programmable and 100% cotton, tshirt OS allows you to share
your Facebook Status, Tweets, photos and favourite songs with
anyone who walks your way. A built-in camera allows the wearer
to take photos plus a headphone jack to listen to music directly
from iTunes.
Launched in August 2012
Stay tuned on tshirtos.com
from Pernod Ricard
BEEFEATER BURROUGH’S RESERVE
Product – 43% ABV
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The Story
Beefeater has presented a new experience for those seeking to
explore the world of premium quality gin. Designed for free thinkers,
Beefeater Burrough’s Reserve is a hand-crafted, ultra premium gin
unlike any other. Distilled in a small historic copper still from the 19th
Century, Burrough’s Reserve is rested in oak barrels that formerly
contained Jean de Lillet, the delightfully herbal/citrus aperitif wine
made from a blend of Bordeaux grapes.
Launched in June 2013
Available in 12 European countries
To be launched in Canada and Japan in 2014
from Pernod Ricard
BOUTIQUE D’HIVER
Experience
From Pernod Ricard Mexico
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The Story
To celebrate Christmas, Pernod Ricard Mexico has opened a PopUp Store called “Boutique D'Hiver”. This space located in the
Antara Fashion Hall, offer to all visitors a personalized experience
on an exclusive range of wines and liquors, and the opportunity
to personalize labels for gifting. Every week, a few luxury brands
provide also unique sensorial experiences in Boutique D'Hiver.
Launched in November 2013
Available in Mexico
from Pernod Ricard
CHIVAS HI
Experience
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The Story
Chivas Hi (highball) vending machine is a new and innovative way
to create mix drinks in restaurants. The long drink is refreshing,
with 4 different flavors offering to pair with food.
Consumers can create their own drinks, with different flavors
offering. They can also play with interactive screens to order &
pay for the drinks but also to fully engage on social networks for
sharing.
Launched in May 2013
Available in 7 restaurants in Shanghai
from Pernod Ricard
GLENLIVET ALPHA
Product – 50% ABV
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The Story
Crafted in secret by Master Distiller Alan Winchester and limited
to 3,350 bottles worldwide, Glenlivet has chosen to withhold
cask information, tasting notes, and age. The brand has even
chosen a black bottle to keep the color a mystery. Breaking the
codes of the single malt category, this innovative approach
encouraged consumers to engage their senses and invited them
to unlock the mystery. The whisky lovers took the time to
explore and discover the unique flavors of Alpha through a series
of weekly online challenges.
from Pernod Ricard
JACOBS CREEK COOL HARVEST
Product – 10% ABV
From Pernod Ricard Winemakers
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The Story
Jacob’s Creek Cool Harvest is an innovative range of wines,
produced by harvesting the grapes at the coolest part of the
night, retaining as much freshness and flavour from the natural
grapes as possible. This innovative technique gives wines a
naturally crisp, light and delicate style – perfect for girls at lunch!
Launched with Naomi Watts, Cool Harvest range is now available
in three varietals: Sauvignon Blanc, Vermintino, Shiraz Rosé.
from Pernod Ricard
BLEND BY JACOB’S CREEK
Experience
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The Story
Blend by Jacob’s Creek combines a social wine bar atmosphere
with a truly personal wine blending experience where customers
can not only taste and learn about wine, but create a wine blend
made specifically for their palate, in collaboration with an
experienced winemaker.
Blend by Jacob’s Creek is the first concept of its kind for the wine
industry. Developed using cutting edge wine technology, Blend
provides consumers with the opportunity to create a bottle of
their very own wine blend.
Launched in January 2014
Available in Australia
from Pernod Ricard
LE CERCLE BY PERNOD RICARD
Experience
From Pernod Ricard China
Stretch
The Story
By
Pernod Ricard
Pernod Ricard China has launched a new luxury ‘Service brand’
called Le Cercle , ‘Zun Jing’ in Chinese. Le Cercle is - an invitationonly club . This club gives access to a certain number of exclusive
services to its members such as a priority access to exclusive and
limited edition products, exclusive magazine, one-to-one
relationship management, Invitation/access to exclusive events
and experiences, advise on wine & spirits, gastronomy and
culture….
Launched in 2012
Available in China
from Pernod Ricard
MALIBU RED
Product – 35% ABV
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The Story
Developed by both sensory experts and bartenders, Malibu Red is a
vibrant fusion of smooth Caribbean Malibu Rum and fiery Mexican
Olmeca Tequila. It was created in partnership with Grammy Award
winning singer, songwriter, and actor Ne-Yo. This innovative recipe
has been developed to create diversity in the mixable spirits category.
Its tasting notes are sweet coconut aroma accompanied by hints of
pepper and agave.
Launched in March 2012
Available in the USA, Austria, Netherlands
and the UK
from Pernod Ricard
MALIBU SPARKLER
Evolution
Product - 11% ABV
The Story
A sparkling Caribbean rum with a splash of coconut water for a
unique, lively, bubbly and refreshing experience. The innovative
range composed of Coconut and Peach are both made with
natural flavors for a pure, fresh and fruity taste.
Launched in February 2014
Available in Canada
from Pernod Ricard
OUR / VODKA
Product – 40% ABV
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The Story
Our/Vodka is a global vodka made by local partners in cities
around the world. We believe in local power and in supporting
the neighborhood. Therefore, we partner up with local people
who love their city. They have their own take on Our/Vodka and
give it the city’s personality and expression. The vodka is
produced in urban micro distilleries with locally-sourced
ingredients using a global recipe. Our/Vodka always looks the
same but each city gives its name and character to the vodka.
Available in Berlin, coming to Detroit
from Pernod Ricard
PASTIS 51 ROSE
Product – 35% ABV
From Pernod
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The Story
Pastis 51 Rosé reinvents the “apéritif à la française”! Designed
with a more feminine style, 51 Rosé contains notes of pink
grapefruit, strawberry, blackcurrant and raspberry. This aperitive
has a lower alcohol level - 35% abv, than the original Pastis 51,
which is 45% abv. Pastis 51 Rosé is a bold innovation refreshing
the anisé category both in taste and image. Served in a signature
“Piscine” glass, a large glass filled with water and lots of ice.
Available in France and on French borders, Andorra and
Spain
from Pernod Ricard
RICARD “BAR A PLUIE”
Experience
From Ricard
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The Story
Ricard brings to life an innovative experience called a “Bar à
pluie”. A machine that filters water falling from the sky to
transform it into drinking water, so you can enjoy a Ricard even
with bad weather! The project has been conducted with their
fans on Facebook where the fans were able to participate to the
conception of this unusual bar.
Available in Belgium
from Pernod Ricard
ROYAL SALUTE ALCHEMY
Experience
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The Story
Royal Salute Alchemy is an innovative project designed in
collaboration with StudioTooGood. Alchemy is a visual interpretation
of how whisky is made, a series of immersive spaces – houses – that
celebrate the artistry of this fine whisky. Each house represents one of
the signature blends from the Royal Salute Collection; each tantalises
all five senses with a carefully curated mélange of sculpture, film, food
and music. The result is an interactive immersion into Royal Salute
whisky and the process that creates it: an art, a science – even,
perhaps, a form of magic.
Launched in April 2012
Exposed in London, a soon to be
world traveling installation
from Pernod Ricard
SIPSTORE
Experience
From Pernod Ricard UK
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The Story
Sipstor is a new Pernod Ricard e-commerce site for exclusive
limited edition spirits and special offers on its premium brands.
The portal has been launched via a website and a dedicated app
with features such as exclusive offers activated by scanning QR
codes or product images at brand events. The site is aimed at
younger, more urban spirits enthusiasts and collectors.
Available in the UK
from Pernod Ricard
JACOB’S CREEK THE WINE LINE
Experience
Stretch
The Story
Jacob’s Creek has launched “The Wine Line” augmented reality
application – the world’s first iPhone app which allows consumers
to calculate the number of standard drinks in a glass of wine, with
just a few touches on their iPhone. In line with the brand’s
commitment to promoting responsible consumption, the app will
be available to consumers at no cost.
from Pernod Ricard
ABSOLUT DRINKS IN MOTION VIDEO
Evolution
Experience
The Story
3500 unique drink video tutorials - Absolut sells vodka, but
people consume mixed drinks. In order to bridge this gap and
help their consumers take their first steps into cocktail making.
Absolut has invented a sleight of hand tricks that allows them to
make thousands of unique videos. Rather than force a single
exhausted bartender to make each of the 3500 drinks in the
catalog, Absolut filmed clips of every pour, muddle, shake, stir,
strain and garnish that they could think of, and then cataloged
each action into a custom build piece of software dubbed Drinks
In Motion which can read the recipe and seamlessly cut together
tutorials for any cocktail imaginable.
Available on absolutdrinks.com and
youtube.com/absolutdrinks
from Pernod Ricard
ABSOLUT ART BASEL MIAMI
Evolution
Experience
The Story
Absolut transforms Art Basel in Miami Beach with Art Bar
installation 'Night Court‘ produced in collaboration with artist Ry
Rocklen. The latter is working with cutting-edge artists and
mixologists to create a variety of interactive experiences to take
place each day and night at Night Court.
Launched in December 2013
Available in Miami, USA
from Pernod Ricard
ABSOLUT DRINKSPIRATION
Experience
Evolution
The Story
The new Drinkspiration is a world-class Bartender in your pocket–
a free application for the iPhone. Following the category-defining
success of the first release of Absolut’s Drinkspiration in the
summer of 2009, the app features drink recommendations based
on your personal taste, over 500 drink recipes, create your own
drink collection, select ingredients you have at home and see
what you can make, learn about mixology and complete tasks to
unlock new lessons, switch to see only non-alcoholic drinks…
It is a sophisticated drink application combining the latest mobile
technology with GPS, Twitter and Facebook.
Available on app store
from Pernod Ricard
ABSOLUT ELYX
Product – 42.3% ABV
From the Absolut Company
Stretch
The Story
Absolut Elyx is manually distilled in a 1921 copper still known as
Column 51, and is made from winter wheat harvested from the
Råbelöf Estate, giving it a particular flavor profile. These mighty
and gorgeous copper stills are the heart of Absolut Elyx, they give
much of the flavor character and identity to the spirit. Elyx is a
game changer for Absolut, who has virtually reinvented itself with
a contemporary vodka that stands shoulder to shoulder with
some of the very best super premium vodka on the market.
from Pernod Ricard
ABSOLUT HIBISKUS
Evolution
Product – 40% ABV
The Story
Absolut Hibiskus is a premium floral-flavored vodka with rich
aromas of hibiscus and pomegranate. An exceptionally innovative
flavored vodka leading contemporary cocktail culture in
unexpected directions. Easy to mix. All natural ingredients.
Exceptional drinks. Absolut Hibiskus pays tribute to Malaysia’s
national flower and celebrates the distinctive mix of Malaysia.
Available in Sweden and USA
from Pernod Ricard
ABSOLUT 3D HOLOGRAPHIC
Evolution
Experience
From Pernod Ricard India
The Story
Absolut 3D holographic – an ‘In-Store’ installation taking the
brand experience to a next level on the point of purchase –
where it matters the most for our consumers. The 3D technology
helps to get a WOW experience, with relevant graphics
romancing the product and making it come to life.
Available in Domestic markets, and travel retail Delhi
Duty free
from Pernod Ricard
ABSOLUT ORIGINALITY
Evolution
Product – 40% ABV
The Story
This elegant limited collection features four million individually
designed bottles, each made into a one-of-a-kind work of art with
a drop of cobalt blue infused into the molten glass during
production. The ambition was to capture the soul of ABSOLUT,
expressing creativity and quality as its cornerstones and the
iconic ABSOLUT cobalt blue colour.
from Pernod Ricard
ABSOLUT OZ
Evolution
Product – 40% ABV
From Pernod Ricard Australia
The Story
A limited edition that is a local Australian collaboration, to
strengthen the brand’s creativity credentials. Absolut
collaborated with Baz Luhrmann Australia's most successful
creative outside of the music industry to develop and introduce
the unique ABSOLUT Oz. This limited edition follows a series of
cities around the world.
from Pernod Ricard
ABSOLUT STORE
Experience
Evolution
The Story
Absolut Vodka has opened its world first flagship store at Kuala
Lumpur International Airport (KLIA) in a bid to create the ultimate
brand experience and is the only exclusive spirits brand shop in
the vicinity. This Brand Store offer a more intense and exciting
shopping experience, as well as with image-building and
consumer-relation strengthening effects.
Available in Kuala Lumpur International Airport
from Pernod Ricard
ABSOLUT KARNIVAL
Product – 40% ABV
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The Story
Absolut Karnival is a passion fruit and orange blossom-flavored
limited edition capturing the transformative energy of Carnival in
Latin America. The resulting artwork features a cast of colorful
characters, created by the Brazilian graphic novel artist and writer
Rafael Grampá, on parade around the bottle. The rich, smooth,
fresh and tropical flavor combines with Grampá’s festive,
dynamic, character-driven design evokes some of the magic of
Carnival, reminding us that life is full of possibilities.
Available in Latin America
from Pernod Ricard
ABSOLUT VERTICAL GARDEN
Experience
From Pernod Ricard Brazil
Evolution
The Story
Absolut has joined with the São Paulo School – specialized in
design – and created the Vertical Garden project, pushing the
boundaries of advertising. The initiative has installed a huge
urban intervention, a garden with 19 types of plants in the
external wall of a building. This collaboration not only brings
transformation on urban context, but also on the environment
with a CSR role working as a filter of gaseous pollutants , as
thermal and acoustic insulation , helping to increase the humidity
and biodiversity of the air.
Available in Brazil
from Pernod Ricard
ALTOS DE OLMECA
Product – 40% ABV
From Casa Pedro Domecq
Evolution
The Story
Olmeca 100% Agave Tequila offers the smooth taste and handcrafted quality that today's bartenders and trend-conscious
consumers are seeking in premium cocktails. Starting from the
original Altos Bottle designed in 2010, Coley Porter Bell has
created new designs for Tequila Olmeca Altos. The new
positioning is aimed at attracting sophisticated creative young
urban drinkers. The design itself is deliberately minimal, featuring
clear-hammered glass with the branding embossed onto the glass
itself.
from Pernod Ricard
AVION EXPRESSO
Evolution
Product – 35% ABV
From Tequila Avión
The Story
Avion Espresso combines Avion Silver Tequila, voted World’s Best
Tasting Tequila at the 2012 San Francisco World Spirits
Competition, with fine Italian espresso, creating an ultrapremium, ultra-smooth espresso liqueur. Catering to consumers’
rapidly growing love for espresso, Avion Espresso provides a lively
way to elevate the entertaining, dining and nightlife experience.
from Pernod Ricard
BALLANTINE’S 17YO SIGNATURE
DISTILLERY EDITIONS
Evolution
Product – 43% ABV
The Story
The limited edition whiskies are created by master blender Sandy
Hyslop. Showcasing each of the four signature malts helps define
Ballantine’s 17 Year Old’s masterful blend of over 40 whiskies.
The Ballantine’s Signature Distillery Editions series builds into a
remarkable and enlightening demonstration of the art of
blending. Four editions based on four distilleries have been
launched - Scapa, Glenburgie, Miltonduff and Glentauchers.
Launched in early 2011
Present in 9 countries
from Pernod Ricard
BALLANTINE’S BRASIL
Evolution
Product – 35% ABV
The Story
Ballantine’s Brasil is Ballantine’s blended Scotch whisky with lime
flavouring. This bold initiative combining Scottish authenticity and
Brazilian passion is for a new generation of consumers. It is described
as being both smooth and consistent, with the sweet and creamy
flavours of Scotch balancing the refreshing lime taste.
Pre launched in Czech Republic and the Netherlands
Rolling out globally from February 2014
from Pernod Ricard
THE BAR PROJECT BY BALLANTINE’S
Experience
Evolution
The Story
The Bar Project offers customers in France the chance to come up
with a concept for their own dream bar, which Ballantine’s will
then bring to life for one winner, for a limited period in the heart
of a selected city. Consumers are invited to submit their bar
concept via the Facebook brand page. A panel of experts will
then select the top three concepts and the public will be given an
opportunity to vote for their favourite. The overall winner will
then participate in the development alongside the panel of
experts to bring the bar concept to life.
Available in France
from Pernod Ricard
PLAN B BALLANTINE’S
Evolution
Experience
From Pernod Ricard Spain
The Story
Ballantine's created an innovative brand association with Spain’s
famous music producer Carlos Jean. "Plan B" is a new way to
create music: Carlos Jean designed a music base, uploaded it to
www.eplanB.tv and invited users to contribute, incorporating the
best suggestions into final tracks for general release. The project
generated PR content and the songs have topped both radio and
iTunes download charts.
Launched early 2011
Available in Spain
from Pernod Ricard
BALLANTINE’S GOLF
Evolution
Product – 40% ABV
The Story
Ballantine’s has marked the sixth year of its championship golf
sponsorship in Asia with a limited edition bottle design for its 17
and 21 year old blended Scotch whiskies. The new packaging
bears the striking symbolic image of a golfer and Ballantine’s
iconic ‘B’, brand’s premium image is enhanced through the gold
foiling of the logo and text, which are printed directly onto the
glass.
Available in Travel Retail Asia Duty Free
from Pernod Ricard
BECHEROVKA LEMOND LIMITED EDTION
ART EDICE
Evolution
Product - 20% ABV
From Jan Becher
The Story
Jan Becher has teamed up with two young graphic artists to
create a limited ‘art edition’ for the popular Czech liqueur
Becherovka Lemond. The latter is a light fruity liqueur with a
distinct citrus taste and aroma touched off with a herbal edge.
Lemond will hook you with its awesome aftertaste and its only
natural ingredients used in its creation. The infusion of the fruits
and herbs used creates an exquisite taste and the unique aroma.
Available in Czech Republic, Romania, Hungary, Bulgaria,
Poland and Germany
from Pernod Ricard
BEEFEATER MY LONDON
Evolution
Product – 40% ABV
The Story
Beefeater premium gin, has released an innovative Limited Edition
called #MyLondon ,created using 1,000 images crowd-sourced from
Londoners. The #MyLondon competition, which ended in November
2012 with a giant laser-projection in London’s Covent Garden Market,
saw thousands of Londoners share what the capital city meant to
them through their favourite photographs, which were uploaded to a
dedicated
website.
Available in 30 countries, on all continents
from Pernod Ricard
BLENDER’S PRIDE RESERVE COLLECTION
Evolution
Product – 42,8% ABV
The Story
Light and smooth, the unique bottle shape with embossing adds
a new premium edge to the ‘Blenders Pride’ family. Blenders
Pride Reserve Collection is targeted at the price gap between the
deluxe and premium whisky segments. The brand has been lately
celebrated at the Blenders Pride Punjab Fashion Week.
Available in India
from Pernod Ricard
BLISS RED AND YELLOW
Evolution
Product – 12% ABV
From Ricard
The Story
Red Bliss and Yellow Bliss are two ready-to-serve cocktails
created by Ricard with the collaboration of Sandrine HoudréGrégoire, a famous French mixologist. Based on fruit juices and
natural aromas, without preservatives. Red Bliss combines the
tangy sweetness of cranberry with a hint of orange, while Yellow
Bliss is a refreshing blend of grapefruit and mint leaves. In both, a
dash of anise brings their full flavours to the fore.
Available in France
from Pernod Ricard
BRANCOTT ESTATE CHOSEN ROWS
Product - 14% ABV
Evolution
The Story
It took nearly a decade to create Chosen Rows, a limited release
wine with exceptional weight, texture and layers of complexity.
This ultimate expression of Sauvignon Blanc has been created for
the first time with the input of key influencers who were involved
throughout the entire development process. Challenging every
aspect of Sauvignon Blanc, this is the pinnacle wine from
Brancott Estate, crafted using hand-picked grapes from specially
chosen rows of Brancott Estate Vineyard.
Available in New Zealand, Australia, the UK and the USA
from Pernod Ricard
BRANCOOT ESTATE FLIGH SONG
Evolution
Product – 9% ABV
The Story
The new Brancott Estate Flight range, naturally 20% lighter in
calories, includes a premium Marlborough Sauvignon Blanc and a
Marlborough Pinot Gris. Brancott Estate Flight is a contemporary
wine range.
Available in New Zeeland
from Pernod Ricard
BURIED HOPE
Evolution
Product – 14%/14,2% ABV
The Story
Buried Hope is a contemporary wine that tells a story of promise.
The wine has been created using vines grown on challenging
soils, a process used to deliver rich and intense wines. This is
Pernod Ricard Winemakers’ first world brand, coming from
different parts of the world and delivering rich and intense wines.
Available in Canada
from Pernod Ricard
CAFÉ DE PARIS HUGO
From Pernod
Evolution
The Story
Bearing witness to French winemaking skills, Café de Paris is a high-quality
sparkling wine made in Saint-André de Cubzac, in the Bordeaux region.
Café de Paris Hugo, the latest addition to its portfolio, has an elderflower
sparkling wine base which was harvested in South Germany. Café de Paris
thus complements its whole range of fresh, aromatic flavors such as
Lychee, cherry, pineapple, grapefruit, green apple… These wine-based
cocktails also come in many exotic versions – on permanent or limited
series with flavours such as Sakura (cherry blossom in Japanese), rose,
mirabelle golden plum, snow (winter flavour) and chocolate, which are on
offer depending on the seasons in Japan.
Launched in Spring 13
Available in Switzerland
from Pernod Ricard
CAMPO VIEJO STREET OF SPAIN
Evolution
The Story
An opportunity to experience Campo Viejo with a live urban artist
experience. This was brought to life with digital applications,
online activations, communication in store and visits to our
Bodegas. To connect Campo Viejo with Urban Art, the brand has
partnered with two prominent Urban artists, Okuda and Remed,
to bring Spanish expressiveness to the streets and create a piece
of art in different cities.
Available in Spain and the UK
from Pernod Ricard
DEAD BOLT
Evolution
Product – 13% ABV
The Story
Dead Bolt is a subversive brand of Californian blends that dares to
be different. Dead Bolt takes an unconventional approach to
wine, as demonstrated by the tattoo-art-inspired packaging and
the disruptive activations centered on emerging artists.
It is an opportunity for consumers to make their own rules and
choose a wine that reflects their bold, unique personality.
Available in the USA and Canada
from Pernod Ricard
CHIVAS BROTHERS BLEND
Product - 40% ABV
Evolution
The Story
This new 12-year-old blend pays tribute to the pioneering art of
blending and the Chivas house style, created by James and John
Chivas in the mid 1800’s. With a predominance of Speyside malts,
in particular Strathisla and Longmorn, the results is in an ultra
smooth and easy drinking whisky that is perfect for sharing with
friends.
Available in Duty Free
from Pernod Ricard
CHIVAS NIGHT MAGNUM
Product – 40% ABV
From The Chivas Brothers
Evolution
The Story
Chivas 12 developed an innovative pack for VIP party drinkers
dominated by the big Champagne brands. By increasing the
bottle size to 1.5 litres and finishing beautifully in a dipped silver
chrome effect with a silkscreened logo, Chivas Brothers created a
bottle that exudes luxury and decadence and works perfectly in
the dimly lit bar environment
from Pernod Ricard
CHIVAS REGAL MIZUNARA
Product – 40% ABV
Evolution
The Story
Chivas Regal Mizunara is a handcrafted bespoke blend for the
Japanese palate. Colin Scott has selected only the very richest
and finest single malt and grain whiskies, each of these being
aged for a minimum of 12 years. In honour of the Japanese art of
whisky-making, he has selected some of this blend to be aged in
Mizunara oak, as an exclusive tribute to this legendary country.
The result is a perfectly balanced Chivas blend, true to the
smooth and mellow Chivas Regal style and brilliantly
complemented by a subtle touch of spiciness.
Available in Japan
from Pernod Ricard
CHIVAS REGAL 18 BY PININFARINA
Evolution
Product – 40% ABV
From The Chivas Brothers
The Story
Chivas Regal 18 Year Old and Pininfarina have come together for
the first time to create the limited edition: Chivas 18 by
Pininfarina. The aerodynamic, limited edition design ‘The Drop’ is
inspired by air and liquid, uniting both houses in their ongoing
quest for beauty, harmony and, ultimately, pleasure.
Available in the USA, the UK, Russia, China and Global
Travel Retail
from Pernod Ricard
CRIOLLO LIQUEURS
Product - 17% ABV
From Corby Spirit and Wine
Evolution
The Story
Criollo is a finely crafted and incredibly decadent liqueur that is
made with the rare criollo cocoa bean and infused with luxurious
flavours for an unforgettable taste experience. Its rarest intensity
is proposed around two flavours: Criollo Chocolate Sea Salted
Caramel which is a well-balanced blend of butterscotch caramel
and toffee with pleasant undertones of decadent sweet
chocolates and Criollo Chocolate Raspberry Truffle Liquor, a
delightful bouquet of fresh raspberries complemented by
undertones of sweet fruity chocolates.
Available in Canada
from Pernod Ricard
FRÏS WHIPPED FREEZE
Evolution
Product – 35% ABV
The Story
Fris Whipped Freeze Whipped Cream Flavored Vodka is about
capturing life's most perfect moments and freezing them, soft
and smooth cream that’s lighter than air then whipped into
vodka, an arctic delight. Fris Whipped Freeze uses a special
distillation process (-10°C) they call freeze distillation to help
remove oils and other impurities.
from Pernod Ricard
GLENLIVET GUARDIANS
Evolution
The Story
The Glenlivet have decided to involve Glenlivet whisky drinkers
online in choosing their new whisky. The company have created 3
versions of the whisky : Classic, Revival and Exotic, and have
arranged many tasting events worldwide for their “Guardians” to
choose their favorite among those three. Once The Guardians
have tasted the editions, they can cast their vote on which they
would like to become The Glenlivet Guardians’ Chapter online.
Votes have been counted in December last year and 2,000 cases
of the selected The Glenlivet Guardians’ Chapter will be released.
Launch in February 2014
Available worldwide
from Pernod Ricard
HAVANA CLUB SEVEN DAYS
Experience
From Havana Club International
Evolution
The Story
7 days in Havana is a contemporary snapshot of this iconic and
eclectic city, seen through a feature-length movie made up of 7
chapters directed by 7 prestigious international filmmakers such
as Benecio del Toro or Gaspar Noe. The way the Havana Club
brand brings to life the Cuban culture is truly innovative. The film
conveys the brand’s love for its home city by giving audiences
worldwide a glimpse of contemporary Havana through the eyes
of filmmakers that they know and respect.
Released in 26 countries
from Pernod Ricard
HAVANA SELECCION DE MAESTROS
Product – 45% ABV
Evolution
The Story
Havana Club Seleccion de Maestros represents the ultimate and
most perfected expression of the collective involvement of six
experienced Maestros Roneros who selected together the finest
aged rums that one by one had been put aside for their truly
exceptional quality. The rums selected by the Roneros are
finished in special casks chosen for their aromatic properties
before being bottled at a higher strength than the standard range
for a more intense, immediate flavour on the palate.
Available globally
from Pernod Ricard
HAVANA CLUB MOJITO EMBASSY
Experience
Evolution
The Story
The Havana Club Mojito Embassy is a ‘Pop up Cuban bar’ where
consumers can make their own authentic Cuban mojito.
Consumers experience it with the help of a Cantinero in a lively &
warm Cuban atmosphere surrounded by Cuban entertainment.
Consumers get the chance to receive some Mojito tools and
Havana Club to share the Mojito Embassy experience at home
with friends.
Released in Italy, Portugal, the UK, Switzerland,
Denmark, Sweden, Australia
from Pernod Ricard
HAVANA RITUAL
Evolution
The Story
Havana Club Ritual is a smooth and delicate dark rum conceived
for the Spanish market where dark rum tends to be served with
Coke. Ritual is presented in a distinctive round based, square
shouldered bottle with a label featuring Havana’s Malecón that
conveys the authenticity of the liquid within.
Available in Spain
from Pernod Ricard
HELAN MOUNTAIN XIAO FENG
Evolution
Product – 14% ABV
The Story
A Chinese wine and the pinnacle of the Helan Mountain portfolio,
Xiao Feng 2010 is a limited edition wine with only 12,000 bottles
produced. Helan Mountain Xiao Feng is the result of a unique
collaboration between the Chinese viticulturists and Australian
winemakers, who turned a hostile region into a vineyard now
competing to the highest international quality standards.
Present in China
from Pernod Ricard
JACOBS CREEK “LAMOON”
Evolution
From Premium Wine Brands
The Story
Jacob’s Creek Lamoon is a wine specifically crafted to
complement Thai cuisine, and made in collaboration between
Jacob’s Creek winemakers and Internationally renowned Thai
chef Ian Kittichai. “Lamoon”, a Thai word meaning “soft”,
“balanced” or “in harmony”, perfectly describes the consumer
experience when matching the wine with Thai food.
Available in Thailand
from Pernod Ricard
JACOBS CREEK “WAH”
Evolution
Product – 13% ABV
The Story
Jacob’s Creek has launched a new wine designed specifically to
be paired with Japanese food. Called “WAH”, the new blend was
created in partnership with Mamoru Sugiyama, Japanese sushi
chef and owner of Michelin-starred sushi restaurant in Tokyo
called Ginza Sushi Kou. This new wine has been blended using
grapes from the Adelaide Hills to complement foods using dashi
or soy sauce– above all sushi.
Available in Japan
from Pernod Ricard
GOURMET FOOD TRUCK BY JAMESON
Evolution
Experience
From Pernod Ricard Brasil
The Story
Food trucks have been a worldwide culinary phenomenon for the
past few years but had not yet hit the streets of Sao Paulo until
now. A Food Truck by Jameson & renowned chef Andre Mifano
will circulate in São Paulo city between October-December 2013
offering unpretentious gourmet food along with sampling of
Jameson neat products & Jameson signature drink, Tea & Lime.
Available in Brasil
from Pernod Ricard
GRAFFIGNA CENTENARIO ELEVATION
Evolution
Product – 14% ABV
The Story
Graffigna Centenario Elevation Red Blend is the first Argentinian
wine made from grapes grown on higher altitude vineyards of
Pedernal Valley in San Juan, Argentina. Located at 4,600m high,
the vineyard elevation enhances the quality of the grapes, giving
the wine unique depth and complexity. Graffigna Centenario
Elevation Red Blend Reserve 2012 is an equal blend of Bonarda
(Douce noir/Charbono), Cabernet Saugivnon, Malbec, Syrah, and
Tannat.
from Pernod Ricard
IMPERIAL 19 QUANTUM
Evolution
Product – 40%
From Pernod Ricard Korea
The Story
Imperial 19 Quantum steers innovation. With the name borrowed
from physics ― quantum leap ― the “ultra super premium”
edition targets Korean whisky aficionados. This leading premium
whiskey brand, has won a 2011 Korea Herald Best Brand Award
thanks to its unique design and innovative packaging. Its tasting
notes are a combination of a gentle floral aroma, sweet licorice
taste and orange flavor.
Available in Korea
from Pernod Ricard
JAMESON CITY EDITIONS BOTTLES
Product – 40% ABV
From Irish distillers
Evolution
The Story
The City Editions bottles feature murals encapsulating from eight
of the world’s greatest cities. Labels celebrate the strong culture
and personality of each one and is exclusive to the corresponding
airport’s location. To extend the experience Jameson created the
Jameson Great Urban Escape App: the insider’s guide to the
world’s great cities. Celebrating the independent spirit of today’s,
the App tells you the places a local would recommend to visit,
and discover the real heart of these sensational cities.
Available in Global Travel Retail
App Available on the App Store and Androïd
from Pernod Ricard
JAMESON FIRST SHOT
Evolution
Experience
From Irish Distillers
The Story
A unique international short film competition organized by
Jameson, connecting the Filmmakers & Film Enthusiasts. This
experience offers an incredible opportunity to have the chance to
direct a star in the leading role in collaboration with Kevin Spacey.
Year 3 of the Jameson First Shot competition will see Uma
Thurman take on the lead role in three short films written and
directed by up-and-coming filmmakers.
Launched every year since 2012
Projected in the USA, Russia, South Africa
from Pernod Ricard
JAMESON PREMIUM READY TO DRINK
Product – 5% ABV
Evolution
The Story
Jameson has launched a unique premium whiskey Ready to Drink
range in Australia with an exceptional quality and taste. Jameson
Irish Whiskey has revisited classic pairings such as Jameson &
Raw Cola and the latest addition, Jameson & Ginger Beer,
balancing earthy ginger notes with the distinctive character and
smoothness of Jameson whiskey. Recently the Jameson premix
range was awarded top honours at the Australian Drinks Awards,
taking home the title for 'Best RTD/RTS Innovation' for the
Jameson & Raw Cola and Jameson & Cloudy Apple varieties.
from Pernod Ricard
J.P WISER’S SPICED
Evolution
Product – 40% ABV & 43% ABV
The Story
J. P. Wiser got its nickname " The River Baron" by boldly
controlling the spice route along the St. Lawrence River. Known as
a pioneer whisky maker, he experimented by blending his whisky
with exotic spices in a secret chamber deep within his distillery.
J.P. Wiser's No. 5 Spiced Whisky is the uncompromising taste of
J.P.Wiser's with a hint of spice.
from Pernod Ricard
KAHLUA MIDNIGHT
Product – 35% ABV
Evolution
The Story
Kahlua has just launched a new coffee liqueur blended with rum
for an extra punch. This liqueur embodies the spirit of the
midnight hour. It is intended to be served chilled as a shot
followed by a fresh orange slice to inspire epic nightlife moments.
Kahlua Midnight bursts with flavor; the taste is smooth, bold,
setting it apart from the standard sweet coffee liqueurs.
from Pernod Ricard
KAHLUA PUMPKIN SPICE
Evolution
Product - 20% ABV
The Story
Coming with a new label highlighting its flavor, Kahlúa Pumpkin
Spice is a limited edition offering featuring the seasonal twist of
natural pumpkin and delicious autumnal spices blended with
100% Arabica coffee and sugarcane rum.
from Pernod Ricard
LAMB’S SPICED
Evolution
Product – 30% ABV
The Story
A new version of Lamb’s Spiced has been launched with a new
taste reducing the ABV from 37% to 30% and the iconic
hexagonal bottle redesigned. The new rum is made from 100%
Caribbean Rum with a smooth and versatile blend for cocktails.
Available in the UK
from Pernod Ricard
LOT 40
Evolution
Product - 43% ABV
The Story
Lot No. 40 is one of the best Canadian Whiskies, expertly distilled
in small batches using only the finest locally sourced ingredients.
By distilling in a single copper pot still, the result is a whisky that
starts off earthy and woody tasting and then becomes full bodied
and complex with a velvety vanilla oak finish.
from Pernod Ricard
MALIBU FRESH
Product - 21% ABV
Evolution
The Story
Malibu is ushering in summer with Malibu Fresh, a cool new take
on coconut rum. Malibu added crisp mint into the original liquor
for a taste that’s light, creamy and refreshing. With its turquoise
colour and clean flavour, Malibu Fresh is the perfect way to chill
out in summer.
Launched in Summer 2011
Available in Canada and France
from Pernod Ricard
MALIBU ISLAND SPICED
Product - 30% ABV
Evolution
The Story
Malibu Island Spiced combines Malibu’s signature blend of
Caribbean rum and coconut liqueur with light spices, smoked
vanilla, cinnamon and a touch of natural sweetness with Truvia®,
zero-calorie sweetener. The result is a lower calorie, full-flavored
spiced rum alternative.
from Pernod Ricard
MALIBU MELON MARGARITA
Evolution
The Story
Cocktails are great, especially in summer and Malibu knows that
the process of making a cocktail can be a hassle – that’s why
they have decided to take the stress out of making cocktails and
do it all for you, with the new Malibu Melon Margarita pre-mixed
pouch. A combination of Malibu coconut rum, tequila, orange,
lime and melon available in an innovative and portable 1.75 litre
pouch which is ideal for outdoor get-togethers (beach, pool, BBQ,
picnic) as well as at-home gatherings.”
Launched Avril 2012
from Pernod Ricard
MALIBU SWIRL
Product - 35% ABV
Evolution
The Story
Malibu has added two indulgent dessert-flavored drinks to the
Malibu family: Malibu Sunday and Malibu Swirl. Malibu Swirl is a
delicious combination of fresh strawberries, whipped cream and
coconut. It's blended the Malibu way, with a hint of coconut, a
dash of summer and a full of good times. Have dessert anytime
with chilled strawberries and fluffy whipped cream. Malibu Swirl
is a treat in every bottle.
from Pernod Ricard
MARTELL CARACTERE
Product – 40% ABV
From From Martell Mumm Perrier Jouet
Evolution
The Story
Jean Martell was an entrepreneur notorious for his strength of
character, and Martell Caractere aims to reclaim this spirit. This
cognac is blended with a unique distillation process, it is created
using grapes sourced from Martell's own vineyards in the
Domaine Jean Martell, distilled twice without sediments and
aged in fine grain French oak barrels. Martell Caractere's distinct
tasting notes of citrus, tangerine peel, cinnamon and clove
provide superb structure. The launch coincides with the unveiling
of a short film, created through a collaboration between Andy
Garcia and Martell Caractere.
Available in California, USA
from Pernod Ricard
MARTELL DISTINCTION
Evolution
Product – 43% ABV
From Martell Mumm Perrier Jouet
The Story
Martell Distinction has been especially created for the Chinese
consumers’ meals, and it demonstrates its originality to the full
when paired with chinese food. This cognac offers infinite
possibilities for pairings with dishes to create new realms of
flavor. The subtle harmony of fruity, woody notes is a remarkable
“enhancer” of the spicy and sweet and sour flavors.
Available in China
from Pernod Ricard
MARTELL NOBLIGE “DANG DAI MING SHI”
Experience
Evolution
The Story
For the first time Martell Noblige collaborates with social
influencers to produce multimedia lifestyle content to connect
emotionally with strategic targets and build strong uniqueness.
Martell Noblige “Dang Dai Ming Shi” engagement platform is the
physical interpretation of “Join the New Elegance” proposition.
Each experience point and content, delivers a balance of style
and substance and presents our audience with multiple
opportunities to experience and define their own personal “new
elegance”, thus join a social movement of “Elegance”.
Launched early 2011
Available in China
from Pernod Ricard
MARTELL CHANTELOUP PERSPECTIVE
Product - 40% ABV
From Martell
Evolution
The Story
Martell Chanteloup Perspective pays tribute to the environment
that has inspired several generations of cellar masters: the
landscapes and views seen from a walkway leading to the
Chanteloup cellar. The decanter incorporates the coat of arms
and details from the wrought iron gate protecting the cellars and
their eaux-de-vie. Martell Chanteloup Perspective is a blend of
the Cognac region’s four main growth areas, in keeping with the
Martell style: elegance, balance and complex flavours.
Available in Asian Travel Retail
from Pernod Ricard
MIDLETON BARRY CROCKETT LEGACY
Evolution
Product – 46% ABV
The Story
Named after Midleton's Master Distiller, "Barry Crockett Legacy"
is an exceptional, limited edition spirit composed of several pot
still whiskies which have been distilled and matured over the past
22 years. The result offers a complex nose of barley, pear, citrus
fruit, floral honey and fresh herbs, supported by rich notes of
creamy vanilla and toasted oak. The elegant, medium-bodied
palate opens with notes of mandarin orange, lime zest, honey
and apricot.
Available in Europe and the USA
from Pernod Ricard
MIDLETON YELLOWSPOT
Product - 46% ABV
From Irish Distiller
Evolution
The Story
This 12 Year Old Single Pot Still Irish Whiskey is special in that it
contains whiskey that has been matured a full 12 year period in
three oak cask types: American bourbon barrels, Spanish sherry
butts, and quite uniquely, Spanish Malaga casks, The influence of
the Malaga cask brings an exotic sweet note to the whiskey
making it a truly delightful taste experience. only extremely
limited quantities of Yellow Spot have been bottled making it a
whiskey to seek out and savour as a true rarity.
Available in Ireland, France, Germany and the UK
from Pernod Ricard
MUMM CHAMPAGNE PROTOCOLES
Evolution
Experience
The Story
Having meticulously cultivated the traditions of champagne and
its tasting rituals, G.H.MUMM now offers a unique, new
experience: a guide to 100 champagne protocols. The brand has
developed this guide as an iPhone app. Champagne Protocoles de
G.H.MUMM brings new light to the process of opening a
champagne bottle, whilst educating users on champagne rituals,
so that you can effortlessly stand out from the crowd at any
formal event or social gathering.
Launched in 2013
Available on the App Store
from Pernod Ricard
ODDKA
Product – 30 to 40% ABV
From the Wyborawa company
Evolution
The Story
Oddka vodka is the result of experimentation and molecular
mixology by inventor Wit Oddoski. He's a virtual character in the
real world. Besides an original, unflavored vodka, Oddka comes in
five varieties: apple pie, electricity, fresh cut grass, salty caramel
popcorn and wasabi. An Odd Invention Challenge has just been
launched giving consumers the chance to submit their oddest
invention idea, to win the prize money and have the idea
prototyped.
Available in the USA, the UK, France,
Italy and Austria
from Pernod Ricard
ORLOFF BOLD
Evolution
Product – 35% ABV
From Pernod Ricard Brasil
The Story
Orloff is leading the Brasilian market of flavoured vodka with the
launch of the Bold line Orloff. The range consists of three versions
of vodka: green apple, cranberry and citrus created to interact
with the new generation of young people looking for new
experiences.
Available in Brasil
from Pernod Ricard
PADDY IRISH HONEY BEE STING
Evolution
Product – 35% ABV
The Story
Paddy Irish Whiskey wanted to challenge the traditional
perceptions of whiskey. With the launch of “Paddy Bee Sting” in
the USA or “Irish Honey” in Europe, this whiskey is dripping with
fresh honey notes and finishes soft and smooth. The new bottle
features a tactile embossing design and a banner to endorse the
whiskey’s heritage, reading “The Paddy Flaherty Brand”.
Available in the USA and France
from Pernod Ricard
PERNOD ABSINTHE & KITSUNE
Evolution
Product – 68% ABV
From Pernod
The Story
In the previous year Pernod Absinthe and Kitsuné teamed up to
create the first fashion collection inspired by a spirit. In 2013, we
decided to renew the partnership with Maison Kitsuné and
explore the other side of their field : Music.
The concept was to launch Pernod Absinthe new limited edition
as a music record : It is not just a bottle, it is music, concerts and
a series of discovery trip around the world .
Available in New York, Paris, London, Los Angeles, Tokyo
and e-retailer Sipstore.com and vente-privee.com
from Pernod Ricard
PERRIER JOUET “ARBRE A FLUTES”
Evolution
Experience
The Story
Perrier Jouet champagne reinvents champagne with a new ritual
and disruptive serving material for Belle Epoque cuvée. The
creation by Tord Boontje is an enchanting golden flute-tree made
of suspended golden branches that can be used to hang the six
Perrier-Jouët flutes, blossoming from the base of an ice bucket to
preserve the champagne’s coolness. This elegant service
accessory showcases the champagne moment as a memorable
experience.
from Pernod Ricard
PERRIER JOUET NUIT BLANCHE
Evolution
Product – 12% ABV
From Perrier-Jouët
The Story
The bottle of Perrier-Jouët Nuit Blanche has a distinctive look
including curved decorative lines, a contemporary glittering dark
green decor and an outsized reinterpretation of the iconic
anemone, created by Emile Gallé in 1902. The sweeter taste,
combined with the rounded and smooth mouth feel give the
wines, a full body and richness that makes Perrier-Jouët Nuit
Blanche the perfect champagne to awaken the senses.
from Pernod Ricard
RAMAZZOTTI LIMONE
Evolution
Product – 15% ABV
From Ramazzotti
The Story
Amaro Ramazzotti , the Italian bitters digestif, has just released a
lemon version. Made with 33 medicinal herbs and plant roots
which give it a characteristic bouquet, Ramazzotti Limone is a
sweet and strong liqueur made in Milan without additives and
artificial aromas. The distinctive yellow label gives a fresh touch
to Ramazzotti.
Launched in
Available in Germany
from Pernod Ricard
RICARD DUO BY JAKOB MAC FARLANE
Evolution
Experience
From Ricard
The Story
An outstanding creation designed by the internationally
renowned architects Jakob +MacFarlane that enriches the longlasting relationship between Ricard and designers and artists. The
Ricard Duo is an ultra-premium creation composed by a pair of
bottles, one for Ricard and the other for water, that celebrates
the Ricard ritual, the fusion between Ricard and water.
Available in France
from Pernod Ricard
ROYAL SALUTE THE DIAMOND TRIBUTE
Evolution
Product – 40% ABV
The Story
To mark the 60th anniversary of Queen Elizabeth II, Chivas
Brothers has introduced The Diamond Tribute. In the bottle is a
fine blend of whiskies that have been held by casks over more
than 21 years. An intense and warm whisky that has rich
punctuations of peach and sweet poached pears, finished off
with some sherry and spicy liquorice tang.
Available in Global Travel Retail
from Pernod Ricard
ROYAL SALUTE 21YO THE POLO BATCH
Evolution
Product – 40% ABV
The Story
A limited edition from Royal Salute celebrating the brand’s
association with the sport of Polo and in particular its title
sponsorship of events in Korea, China, the USA and India. The
perfect whisky to be enjoyed at a Royal Salute polo event – the
softness and complexity of the whisky is the ideal companion to a
warm summer day watching competitive polo.
Available in 25 countries including Travel Retail
from Pernod Ricard
ROYAL SALUTE TRIBUTE TO HONOUR
Product – 40% ABV
Evolution
The Story
‘Tribute to Honour’ has been introduced to pay tribute to the
oldest crown jewels of the British Isles: The Honours of Scotland.
Expertly blended by Colin Scott, just 21 bottles of Tribute to
Honour have been created. Only the finest aged whiskies – at
least 45 years old – are presented in the bejeweled bottle,
dressed by Garrard, the prestigious jeweler that has served six
successive British monarchs. Craftsmen at Garrard have spent
days perfecting each flagon by hand and embellishing the Royal
Salute Tribute to Honour flagon.
Available in the USA, France, Switzerland, Hong Kong,
Taiwan and China
from Pernod Ricard
ROYAL STAG BARREL SELECT
Evolution
The Story
Royal Stag Barrel Select is a proud locally produced addition to
India’s premium whiskey market. This whisky is positioned
between the deluxe and premium segments and offers India a
high quality locally produced alternative. The design is a subtle
balance that can be seen in both the gold two‐tone illustration of
the Stag and the rectangular bottle shape that has been tapered
to create a more premium feel.
Available in India
from Pernod Ricard
SUZE POUR BIERE
Evolution
Product – 15% ABV
From Pernod
The Story
Specially designed to strengthen the character of beer, Suze pour
biere is an aperitif that combines a subtle light citrus taste with
notes of spices and gentian herbal- the emblematic flavour
identity of Suze. The elegant and modern bottle reflects the
strong personality of Suze and play with bitter beer packaging
codes.
Available in France
from Pernod Ricard
WYBOROWA SMAKI SWIATA
Product - 30% ABV
Evolution
The Story
Wyborowa vodka has developed four tastes of the world variants
distinguished by an innovative recipe and an entirely new quality
of taste. “Mango Splash” powered by the juicy mango fruit. “Lime
& Mint Cool” for fans of the iconic drink Mojito. The “Citrus
Squeeze” which is a superb mix of citrus fruit and the “Ginger
Bite “with oriental notes of ginger stimulates the exoticism of
Asia.
Launched in June 2013
Available in Poland
from Pernod Ricard
WYBOROWA STREET GAME FEAT GOOGLE
Evolution
Experience
From Pernod Ricard Polska
The Story
Street game by Wyborowa allows players to move around
different cities around the World (in places where Wyborowa
vodka is being sold) and search for hidden prizes. This innovative
and technologically advanced game is one of the first in Poland
using Google Street View technology and entirely conducted via
Facebook.
Available in Poland
from Pernod Ricard
ZACONEY
Evolution
Product – 35% ABV
From Irish Distiller
The Story
Zaconey is a retro spirit with a Bourbon twist. It is a new crafted
spirit from Irish Distillers with a twist of American Bourbon.
Inspired by the spirit of 1950’s Coney Island and its legendary
funfairs and carnivals, this is the story of a new spirit designed to
capture the essence of positivity and flavour of America in the
1950’s, but with a distinctly modern twist. A spirit called Zaconey.
Available in Ireland

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