contents - Camille Albane Franchise

Transcription

CONTENTS
What Is Camille Albane?
1
The Camille Albane Story
5
How Are We Different?
7
What Are My Startup Costs?
10
What Services Do We Provide?
12
What Is French Beauty?
14
What Is Balayage?
16
How Big Is The Salon Industry
18
What Makes For A Good Location?
20
Who Makes A Good Franchisee?
21
What Training And Support Do We Offer Our Franchisees?
23
Camille Albane Franchise Review
25
Meet The Management Team
30
FAQs
32
Next Steps
34
CAMILLEALBANEFRANCHISE.COM
WHAT IS CAMILLE ALBANE?
Decades of trendsetting chain-salon experience in
Europe give Camille Albane salons unique position in U.S.
beauty marketplace
When it comes to beauty, fashion and style,
France plays a major role in trendsetting. From
haute couture to street style, there’s something
alluring about French style. That indefinable
something extra, known in French as ne plus
ultra, is why customers flock to French beauty
brands.
Camille Albane, a Paris-based franchise
brand owned by upscale European salon chain
Dessange International, is expanding into
the U.S., making French beauty accessible to
the urban American market. Customers are
already crazy about the services, techniques
and pampering they get at our flagship U.S.
store in Boston, and more salons are being
developed throughout the United States.
Although Camille Albane is an established
and mature brand in Europe, we offer potential
franchisees a ground-floor opportunity in the
United States. Many prime metro markets
are still available for salon development. Our
franchisees will have the training, marketing
and support systems of an almost 2,000-unit
chain with decades of franchise experience.
“It’s not just about the backing and the huge
support system you get with Camille Albane,
it’s about the 60 years of heritage in the hair
industry,” says CEO Linda Chadwick. “That’s a
tremendous amount of experience in the salon
franchise industry, and our franchisees will
reap the benefits.”
Camille Albane is already established as
one of the most popular franchised hair salons
in Europe for high-end beauty. We put out
collections in spring and fall to coincide with
Paris Fashion Week; they include haircuts,
make-up and nail color. Our salons are not
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only in the world’s fashion capital, they extend
everywhere from Monaco to Moscow to Saudi
Arabia and beyond, and now they’re bringing
the service tradition behind authentic French
beauty to America.
The least competitive salon
franchise segment
When people think of hair salon franchises,
they tend to think of deep discount or haircutonly chains like Great Clips, Supercuts and Hair
Cuttery.
Since these no-frills, deep-discount brands
don’t charge as much for their services, they
can only survive by making sure customers
aren’t sitting in their chairs for very long. Often,
they try to serve three to four customers per
hour, per chair. If customers don’t get in and
get out fast, their model breaks down.
In the higher-end salon segment, which
caters to a more sophisticated client, there’s
very little chain competition. The market is
dominated by independent salons who do not
have the training, marketing sophistication
or budgets of a national brand. They often
approach the business as “artists” rather
than business people. In the upscale salon
business, the winning formula is to approach
the business as both an artist and an
entrepreneur. We provide the beauty acumen;
you bring the business smarts.
Intelligent chains love operating in what
is known as a highly fragmented business —
there’s no McDonald’s, Wal-Mart, Apple or
other dominant brand to contend with. There
is a large market share to be grabbed from the
unsophisticated independent operators, which
make up more than 90% of the market.
Our average ticket price is $90, and it’s not
at all unusual for our clients to spend $200 in
a single visit. There’s a huge market for higherend salon services. Only a few other national
brands are in that space, and those brands
only serve a small fraction of the available
market. Independently owned salons, where
prices, services and quality vary widely, provide
most of those services. Customers value
consistency, and that’s a key advantage Camille
Albane brings to the table. Our business and
training systems are proven to create both a
high-quality product and a high-end customer
experience.
This attracts skilled stylists who wish to
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capitalize on our training and brand power
to ascend to the top of their field. That
contributes to a sustainable cycle of success
that will carry our brand far into the future.
It’s traditional in France for aspiring stylists
to start studying and training in their field
as teenagers, spending years as apprentices
to perfect their skills before they’re ready to
take on clients of their own. This is the sort
of expertise and tradition Camille Albane is
bringing to our salons in America.
In the end, for customers who want
to achieve a certain look, it’s not about
convenience and discounts, it’s about finding
someone who has mastered the art of style.
That’s the market that Camille Albane is
tapping into domestically. And our first U.S.
franchisee, John Prichard, was excited by that
potential.
Customer experience like no other
As the largest franchise owner in the Fantastic
Sams hair salon system, which is also owned
by Dessange International, John Prichard and
his wife, Patti, already manage 27 salons.
When they learned about the Camille Albane
opportunity, which would expand their reach
into the upscale segment, they wanted to find
out more.
The Prichards visited a dozen high-end
salons in their market, where stylists charged
anywhere from $40 to $200 for a haircut. They
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wanted to see what was available at these
salons — and what was missing. No matter
what the price point, they noted, there wasn’t
really a whole lot of difference between the
high-end salons and their own value salon
franchises. The customer got a consultation,
the hair services they’d requested and then
they were done. They were usually finished in
45 minutes to an hour.
At Camille Albane, the experience is all
about the details. The client is the center of
attention from the moment they walk in the
door. Everyone is there to make the client feel
good about themselves. Our customers are
coming to us because we’re a fashion-forward
brand. We give them coffee or tea, a French
pastry, their own assistant. We do their hair,
offer a manicure and pedicure, and even touch
up a client’s make-up before she leaves. When
the customer walks out, they are ready from
head to toe to take on anything that might
come their way.
We make her feel like she’s the most
wonderful woman in the world,” says Maria
Cavard, General Manager.
The Prichards are now in the process of
opening five Camille Albane salons in their
market.
Our plans for nationwide expansion
Camille Albane is adding 200-300 new locations
over the next decade, and we’re looking for
people like the Prichards who want to help
us make French beauty more accessible. Our
salons offer clients exactly what they could get
if they went to Paris. They offer franchisees a
chance to make a smart investment in a wideopen franchise segment.
4
If you’ve got business experience and are
passionate about this opportunity to help
build an established European brand in new
American territories, we’d love to hear from
you.
THE CAMILLE ALBANE STORY
How did we become Europe’s largest hair
salon franchise?
If you’ve been to Paris, Milan, London or
Moscow, you’ve probably seen Camille
Albane salons. With nearly 300 locations in 11
countries, we’ve been the dominant upscale
salon in the European Union since 1994.
It all started with one very talented stylist.
Camille Albane, our salon’s namesake, was
born Jeanne Dereux in Avignon in the south of
France. She graduated from secondary school
after studying philosophy and then decided
to pursue a lifelong dream: She enrolled in
hairstyling school in Marseille.
At the age of 20, she moved to Paris and
very quickly became the most sought-after
Fabian Fieschi and Benjamin Dessange
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hairdresser on the Left Bank. She worked with
master hairstylist Jacques Dessange, founder
of Dessange Paris. In 1970, he helped her
open her first salon in the Rue Bonaparte,
where photographers, editors, stylists, artists
and writers gathered in a chic and friendly
atmosphere. In 1994, as a result of her success,
Camille Albane became a separate franchise
brand. Within four years, the group had 90
salons.
Over the years we have earned a reputation
as a place where a woman can go not only to
update and maintain her style, but also to be
treated like a VIP. Our upscale salon franchises
celebrate the expression of
every client’s unique beauty
through hair, make-up, nail
services and retail products.
We are internationally
recognized for our fashionforward techniques, innovative
proprietary products and clientcentered salon operations.
From our annual Prestige Show
during Paris Fashion Week
to our trend-setting biannual
collections, we know how to inspire and
connect with our connected and chic clientele.
Our salon franchise offers something unique.
What is Dessange?
In 1954, a young stylist from Sologne,
France, opened his first salon on the ChampsElysées in Paris. Jacques Dessange was
passionate about celebrating feminine beauty
with his avant-garde vision. He elevated
hairstyling into artistry, and he taught everyone
in his employ how to unlock the sophistication
inside every woman.
Sixty years later, with Jacques’ son Benjamin
Dessange at the helm, the French salon is
much sought after for its signature look and is
a leader in the luxury and cosmetics industries.
Dessange International sets the tone for the
biannual collections, whose distribution is
shared by Camille Albane.
Today, Dessange International oversees a
family of salon franchises that includes:
Dessange Paris: The premium-luxury brand
Dessange Paris is for women of a certain age
who want to achieve the signature Dessange
Paris look and have the means to keep it up.
Dessange Paris known for pioneering the
innovative hair-painting process known as
Balayage, which results in a more natural hair
color than traditional foil highlights. Dessange
Paris has 400-plus salons worldwide.
Camille Albane: Our upscale Camille Albane
franchises number nearly 300 in 11 countries.
In addition to our flagship store on Boston’s
fashionable Newbury Street, 10 more Camille
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Albane salons in Minneapolis
and Dallas are open or in
development.
Fantastic Sams: This 40-yearold affordable, full-service
salon franchise is the largest
of its kind in the U.S. and
was acquired by Dessange
International in 2012. The
Fantastic Sams brand provides
cuts, color and waxing services
and caters to men, women and
children. The 1,100-unit chain is expanding its
already-extensive reach in the U.S.
The combined locations of Dessange Paris,
Fantastic Sams and Camille Albane salons total
nearly 2,000 around the globe, and our story
doesn’t end here. We hope you’re excited to
learn more about the opportunities to join
Camille Albane and the larger Dessange Group
North America family of franchise owners in
the U.S.
HOW ARE WE DIFFERENT?
Extraordinary guest services set Camille Albane salons
a world apart
The pampering, relaxation and satisfaction a
client encounters at a Camille Albane salon is
usually only found at much pricier salons —
salons that charge $200 or more for a haircut,
more than twice what Camille Albane charges.
It’s one of the important ways Camille Albane
stands out.
In addition to setting fashion trends, rather
than following them as most salons do, our
franchises offer consistently outstanding
customer service to everyone who walks
through our doors.
Our mission is to make every woman feel
special, whether she’s coming in for a unique
Balayage color treatment, updating her style
based on our twice-yearly trend-setting
collections or having her make-up done for
a special event. We have created a unique
experience that builds customer loyalty to the
Camille Albane brand, which drives revenues
for our franchisees.
Customer service is an increasingly rare
commodity, so exceptional service stands out.
Camille Albane focuses on providing a level
of attention that people value and are willing
to pay more for. This translates into more
potential income for our franchise owners,
because they’ll need fewer customers to
achieve profitability.
How our customer experience is better
The French fashion industry is known for its
attention to detail. Haute couture — customtailored outfits sewn by hand — originated in
Paris, and from an early age the French are
taught that the small details matter.
This is the philosophy at the base of our
customer experience. Consider what a client
can expect: When they walk in the door, they
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are approached by a personal assistant who
will take their bags and their coat, slip them
into a clean robe that is pulled from a sealed
plastic bag, offer them a seat, a magazine, an
espresso or tea and a French chocolate or
cookie.
The customer will talk with their stylist
for 15 to 20 minutes about their personality,
their lifestyle and what they are seeking in a
signature look. The stylist will consider the
client’s bone structure and eye shape and think
about what will most flatter her face and body
type. After deciding what look is best, the stylist
hands the client over to the personal assistant,
who will escort them to the shampoo area.
Here, the customer will recline in an
incredibly comfortable custom-ordered Shiatsu
massage chair while their scalp is massaged
with a floral essence and their hair is cleansed
over an imported Italian sink. If the customer is
female — and most of our customers are — a
towel is arranged into the shape of a flower
over her wet hair. She is offered a manicure
and pedicure using Camille Albane’s latest
color palette, determined by the biannual
collection. She rejoins her stylist, who applies
the color, skillfully cuts her hair and styles it to
perfection. Before she leaves, her make-up is
touched up by a licensed cosmetologist.
If the client has received a color treatment,
the stylist will offer to mix a custom blend
of our exclusive Pigma shampoo, which is
designed to maintain and refresh hair color
until the customer’s next visit. The stylist will
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share what other products were used and offer
the client the opportunity to purchase them so
they can maintain their look at home.
Finally, the customer is helped back into
their coat as the staff arranges their next
appointment and bids them farewell, leaving
the customer refreshed, revitalized and ready
to take on whatever comes their way.
The two to three hours a customer spends
with us is important to her. We deliver an
incredible experience
Who is our competition?
Even in the independently owned premium
salons that typically compete with Camille
Albane, customers are unlikely to find that level
of service on a consistent basis for an average
ticket price of $90. With that higher ticket price,
franchisees can earn more with fewer units.
The premium salon franchise market isn’t
very competitive because most franchises
are on the discount end, typically in cutonly salons. The full-service Camille Albane
franchises work hard to maintain a luxury feel,
relying on more skilled stylists who update
their skill set at least twice a year with classes
taught by our Paris-trained educators.
Even upscale salon franchise brands like
Aveda or Toni & Guy can’t offer the same
cachet as the Parisian-born Camille Albane,
backed by a parent company with decades
of salon franchise experience and more than
2,000 units combined worldwide. Our exclusive
product lines, our pioneering techniques and
our ongoing commitment to consistently
excellent customer service put us in the
leadership position.
“Our brand may be new to the U.S., but our
experience in the salon industry spans 40 years
and hundreds of stores around the world for
Camille Albane alone,” says President and CEO
Allyson King.
“Once they’ve been introduced to Camille
Albane, people are going to crave our services.”
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WHAT ARE MY STARTUP COSTS?
An upscale salon franchise for a surprisingly
affordable investment
Camille Albane Paris is a salon franchise that
appeals to a particular demographic: chic,
successful clients aged 25-45 who live in
upscale urban neighborhoods. These clients
know what they want and are willing to pay
for it. We keep that in mind when deciding on
the perfect locations for our Camille Albane
franchises. Most salons are around 1,200
square feet, and rents may vary.
Typically, a new franchisee can expect to
pay between $315,000 and $325,000 per salon.
That includes a $40,000 franchise fee, which
gives you the rights to operate as part of the
Camille Albane brand. Investors who buy
more than one salon can expect a significant
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discount on franchise fees: They will pay
$75,000 in franchise fees total for three salons
and $100,000 for five salons.
Your startup costs also will include training
at our flagship salon in Boston; access to a web
portal for all your marketing and advertising
materials; the exclusive lineup of Camille
Albane products; shampoo bowls, chairs and
other furniture and fixtures; signs; insurance;
promotional costs for 90 days; and $30,000$50,000 in operating expenses for your first
three months in business.
To understand more about startup costs,
please take a look at Item 7 in our Franchise
Disclosure Document.
Your Estimated Initial Investment
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Type of Expenditure
Amount (LowHigh)
Method of
payment
When Due
To whom
payment is to be
made
Initial Franchise Fee
$20,000 to 40,000
Lump Sum
When you sign
the Franchise
Agreement
US
Training Fee
$1,650 to $2,800
Lump Sum
Before Training
begins
US
Travel and Living Expenses For
You and Your Employees During
Training
$1,500 to $3,000
As incurred
During Training
Airlines, Hotels
and Restaurants
Leasehold Improvements/
General Construction (including
architectural fees)
$55,000 to
$120,000
As Incurred
Before you open
your Salon
Landlord,
Suppliers and
Contractors
Rent
$11,250 to
$25,500
Lump Sum
Before you open
your Salon
Landlord,
Suppliers and
Contractors
Utility Deposits
$500 to $1,500
Initial Product Inventory
$15,000 to
$25,000
As Incurred
Before you open
your Salon
US or Other
Suppliers
Shampoo Stations and Chairs
$15,000 to
$20,000
Lump Sum
Before you open
your Salon
US or Other
Suppliers
Other Furniture Fixtures, and
Equipment
$40,000 to
$60,000
Lump Sum
Before you open
your Salon
US or Other
Suppliers
Salon Supplies - Non Technical
$20,000 to
$25,000
As Incurred
Before you open
your Salon
US or Other
Suppliers
Signage
$7,000 to $15,000
Lump Sum
Before you open
your Salon
Suppliers
Advertising (first 90 days)
$20,000 to
$30,000
As Incurred
As Arranged
Suppliers
Insurance
$1,000 to $2,000
Nonrefundable as
required
As Incurred
Insurance
Company
Additional Funds - 3 Months
$30,000 to
$50,000
As Incurred
As Arranged
Employees,
Suppliers and
Utilities
TOTAL
$237,900 to
$419,800
WHAT SERVICES DO WE PROVIDE?
Camille Albane helps every woman be the most
beautiful version of herself
At Camille Albane, we don’t follow trends. We
make them. That’s the expectation our clients
have of us, and our services are catered toward
that fashion-forward client who isn’t afraid to
be ahead of the curve.
Although we have male clients, too, our
typical customer is a woman between 25 and
45 years old, is successful and sophisticated
and knows who she is. She comes to Camille
Albane not to look like someone else, but to
look like the best version of herself. While our
average ticket price is $90, many of our clients
spend twice that much or more.
Because of our exclusive product line, our
commitment to the customer experience and
our wide array of services, Camille Albane
offers our franchisees multiple streams of
revenue.
The business model
Our line of hair-care products, styling
products, make-up and accessories reflect our
brand’s spirit and our “hair-color-make-up”
service philosophy designed to bring out every
client’s femininity, boldness, modernity and
conviviality.
Hair: Our salons offer the best and latest
in hair care: fashion-forward styles like the
pixie cut; defrizzing treatments; extensions;
highlights, touch-ups and all-over color. We
specialize in the Balayage color treatment,
which was pioneered Dessange Paris and
results in a more natural color for the
customer. Camille Albane stylists are highly
educated in the latest skills and take classes
from our Paris-trained educators at least twice
a year.
Make-up: Licensed cosmetologists expertly
apply a client’s make-up on every visit and
then allow her to buy the products so she
can reproduce the look at home. The line,
refreshed twice a year, includes eye shadow,
mascara, bronzer, lipstick and nail polish in
a palette that closely reflects leading fashion
trends. Our make-up is highly pigmented for
long-lasting wear and is manufactured in Italy
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to our professional specifications.
Nails: Fewer things in life feel more like a
luxury than a manicure/pedicure. It’s even
more special when a client can also get her
hair and make-up done at every appointment.
Camille Albane produces an exclusive line
of nail lacquer that coordinates with the
seasonally updated collection of styles, colors
and cosmetics.
Retail products: Camille Albane knows
clients want to look great between visits, so
we’ve created an upscale product line designed
to make that easy. Our hair-care products are
formulated and packaged in Brittany, France,
to our unique professional specifications.
The Camille Albane, Phytodess and customblended Pigma lines are targeted treatments
for every hair type, with ingredients ranging
from natural mineral products to henna-based
color optimizers. We also offer nutritionenhanced facial masques and shea and keratin
restorative treatments.
We import all our products from France to
the U.S. and distribute them to our salons.
Who is our ideal customer?
Camille Albane’s French heritage and 20-year
legacy of excellence in global beauty brings chic
and trendy hair and make-up looks straight
from Paris. As a member of the Dessange
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International group of salon franchises, we
are internationally recognized for our elite
expertise in styling and coloring techniques.
Our stylists collaborate with our
sophisticated urban clients to create a
style that uniquely conveys each woman’s
personality boldly through beauty. Our high
average retention rate of 60%-70% works in
our franchisees’ favor.
Women who color their hair visit a salon,
on average, every six weeks. Camille Albane’s
exceptional services build customer loyalty
and keep those customers coming back to
our franchisees. Since the average Camille
Albane ticket is $90, those repeat visits add up
quickly to produce a strong revenue stream for
owners.
Since our exciting concept is new to the
United States, we can’t yet put together an
average earnings report to demonstrate
the revenue potential of our salons, and
regulations prevent us from sharing
projections based on Camille Albane’s success
in Europe. We do, however, invite you to
contact our multi-unit investors here in the
United States who are developing or have
already opened the first Camille Albane
franchises here. They can tell you about their
expectations and financial performance.
WHAT IS FRENCH BEAUTY?
Attention to detail makes the customer experience
stand out
French women have been setting style trends
since the days of Marie Antoinette. Their
unique approach to beauty is a part of their
culture, something that sets them apart from
women the world over. That approach has
made icons out of women from Catherine
Deneuve and Brigitte Bardot to Marion
Cotillard and Carla Bruni. But their beauty
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secrets are not so secret: It’s all about paying
attention to the little things.
Camille Albane salons in Paris, where we
were founded, naturally excel at helping
customers meet that particular standard for
style and beauty. Our salons in the U.S. are
no different. It is the mission of our brand to
ensure that every woman feels more beautiful
and confident when she leaves our salon than
when she came in — but to always, always feel
like an authentic version of herself. The Camille
Albane look is not about forcing every client to
conform to a specific mold; it is about freeing
them from those constraints and helping them
discover their own natural beauty.
“It’s effortless, it’s timeless,” says CEO Linda
Chadwick. “Think of all the French beauty
brands like Lancome or Chanel. There are
so many American brands that have grown
up around that standard of beauty. Even
our most-trusted fashion magazines —
‘Cosmopolitan,’ ‘Elle,’ ‘Vogue’ — they all started
in France.”
Camille Albane’s unique approach to beauty,
our background as a Paris-based company and
our years of experience make our business
model difficult to copy, creating more value for
our franchisees.
Why the little things matter
Across the street from the Camille Albane salon
on Newbury Street in Boston is a wonderful
French restaurant called La Voile. The food
is excellent, and the service is not just swift,
it’s almost invisible. As you take a sip of water
and notice your glass is getting low, someone
swoops by on your left and refills it. On the
right, another server silently and efficiently
removes empty appetizer plates and replaces
used flatware, providing each diner the utensils
best suited to whatever entree they’ve ordered.
Throughout the meal, waiters are gliding to
and fro, unobtrusively anticipating diners’
needs and making certain no one has to ask
for anything. At the end of the meal, a manager
will slide the table out to prevent a guest from
having to maneuver awkwardly out of a booth,
then help a woman to her feet and into her
jacket.
The proprietors, who are French,
understand the same thing Camille Albane
understands: People crave the feeling of being
pampered and made to feel important. It’s a
service philosophy that is deeply ingrained in
our business model. We treat our customers
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to the VIP treatment every time they visit us,
and that nurtures brand loyalty. Customers
look forward to these two or three hours in the
salon every six weeks as a wonderful way to
relax and feel rejuvenated.
“We are a modern French salon,” says Maria
Cavard, General Manager of Camille Albane
salons. “We’re a salon that treats everybody the
same, and everyone is treated like someone
of importance. You get these services you
don’t get everywhere else. It’s not just that
our collections are up-to-date and the look is
modern; we help a woman understand what
it takes to pull everything together. It draws
women in.”
Our stylists are more educated than those
at most salons. In French tradition, young men
and women begin training early in their chosen
career fields, achieving mastery at a younger
age. To that end, we recruit experienced,
dedicated people who are passionate about
their craft. Our Paris-trained educators work
with them twice a year to make sure they stay
abreast of the latest styles and techniques.
Stylists who are just out of cosmetology school
train as apprentices, working as assistants and
learning the intricate details of our client-care
protocol before they can work their way up to a
hairdresser position.
An elite salon brand like Camille Albane
stands out and attracts the modern client.
Customers seek out our services because
they want to be a part of setting trends, not
following them.
WHAT IS BALAYAGE?
Camille Albane specializes in today’s hottest
color treatment
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Balayage, which is arguably one of the mostrequested color services in the world, is a
longtime Camille Albane specialty. This French
technique of hand-painting highlights onto the
hair creates such a beautiful and natural effect
that it has become the hottest trend.
Dessange Paris created Balayage in France
the early 1970s, so we are well versed in this
“trend of the moment.” Balayage is practiced
in many salons, but it was pioneered and
perfected in ours.
Color services are an important driving
force behind the growth in the $75 billion hair
become more important as Baby Boomers and
Gen X’ers spend more and more in the pursuit
of a youthful look.
“I had been trained in Balayage, but I
never truly understood everything about the
technique until I came to Camille Albane,” says
Drew Irmen, Salon Manager at our flagship
store in Boston.
“We’re not just a brand, we’re a brand that
creates our own techniques — techniques
you’ve never seen before and that you may
not be able to find anywhere else,” says Maria
Cavard, General Manager of Camille Albane
salon industry, responsible for as much as an
8% sales increase annually. Color — whether
subtle highlights like those provided by
Balayage, something funky like neon streaks
or a full-coverage effect to mask gray — has
in North America. “For instance, we invented
the Balayage technique — painting of the hair
without foil. No one does it better than us, and
everyone who comes in and has it done never
wants to go back to highlights with foil.”
Celebrities gravitate toward Balayage
because it provides a more natural-looking,
more subtle alternative to the ombre effect
that’s been popular in recent years. Balayage
leaves hair looking like someone’s been living a
life of leisure, playing in the sun.
“Camille Albane offers the French touch to
the American female, which is unique because
it focuses on creating a special look just for her
rather than following the trends in Hollywood,”
says Drew. “It’s about developing a special look
for themselves and bringing what’s exciting
about them to the forefront.”
Who are my customers?
Camille Albane salon franchises cater to a
very specific customer. The client we have in
mind is modern and sophisticated. They live in
or near a large urban area. They are typically
between the ages of 25 and 45 and are
following a successful career path. The Camille
Albane client has enough discretionary income
to treat herself to an upscale salon visit every
six weeks. Her image is important to her.
The Camille Albane customer — mostly
female, although fashion-forward men
frequent our salons as well — wants to find the
best way to express her style and individuality.
She is not looking to copy someone else’s
signature look; she is seeking a signature
look of her own, and she wants a stylist
sophisticated enough to help her create a look
that can evolve and grow with her.
That’s what we provide at Camille Albane
salons. And we provide it in such a way
that our customers know they’re the most
important person in the world to us during
each and every visit. They’re paying a price for
an upscale salon, but the services we provide
are a notch above. It’s true we’re in the salon
business, but really, we’re in the experience
business.
“These days, customer service varies from
place to place,” says Maria. “It used to be the
customer was always right, and we definitely
still have that philosophy here. We’re bringing
it back to America, that customer service that
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Americans crave. Even if you’re not paying
the highest price here, you’re still getting the
highest-price service.”
HOW BIG IS THE SALON INDUSTRY
Experts see a promising future based on years of
steady growth
The hair-care salon industry is a $75-billiona-year industry that is growing at about 8%
a year. In good times and bad, hair grows.
Hair goes gray. Older clients want to look
younger, and younger clients want to look
more sophisticated. Today’s modern urban
woman craves a few hours of solace in a space
where she can be pampered and catered to
while achieving a look that is uniquely her own.
Most salon franchises are clustered toward the
discount sector, so the upscale salon category
has much less competition. All these things
make our business secure, stable, profitable
and positioned for the long haul.
While we are new to the U.S., Camille Albane
has been the dominant upscale salon franchise
brand in the European Union since 1994, and
we have nearly 300 locations in 16 countries.
“This is a category that will never go
away,” says Ruth Swanson, Vice President of
Marketing. “It will always take one-on-one
personal skill. It can’t be automated, and it can’t
be outsourced.”
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In an industry that will always be in demand,
Camille Albane stands out. We are poised
to become the leader in the upscale salon
segment, and as part of parent company
Dessange International, we are backed by
more than six decades of experience in the
salon franchising industry.
How does Camille Albane compete?
We cater to a specific demographic of
customers who live in sophisticated urban
areas and are drawn to upscale shopping
areas. As one of the rare premium salon
franchises, we provide a consistently excellent
level of customer service that independently
owned salons can’t always duplicate. Over
our decades in business, we have developed
protocols for how every guest is treated,
creating a demand for our services that breeds
brand loyalty.
Our salons pay attention to the extra details:
Our shampoo bowls are imported from Italy.
We serve a custom blend of espresso. Our
exclusive line of hair-care products gives clients
the results they crave between salon visits,
while driving up sales for franchisees. The
Camille Albane woman knows she can count
on a few hours of luxury at her appointment,
and she is willing to pay for that level of
service. Our ability to consistently duplicate
that guest experience gives us an edge in the
marketplace.
No previous salon experience is required.
We are seeking experienced entrepreneurs
with a passion for people and a love of the
fashion and beauty industry.
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WHAT MAKES FOR A GOOD LOCATION?
Camille Albane works best in urban, high-end
shopping areas
Just like our customers, we are particular about
our image at Camille Albane. And image and
location are inextricably linked in business
success. That’s why we emphasize finding just
the right spots for our upscale salons when
new franchisees come on board.
Our business model works well in urban
areas with a population of 100,000 or more,
where there’s a certain density of middle- and
upper-income households. A Camille Albane
salon works best in or near high-end shopping
areas that draw customers who have a lot of
disposable income. Our franchises do well in
areas that include local upscale boutiques,
stores like Nordstrom and J. Crew and
upmarket retailers like Anthropologie, Coach
and Tiffany’s.
We go where the customer goes
Part of finding the right location is scouting
the lifestyle shopping areas that appeal to our
target demographic, which helps us intersect
with the customers we want. Our support team
helps franchisees pinpoint the best locations
to start new salons, reviewing and rating site
selections. We work with customer analytics
experts Buxton to help narrow down the right
real estate for our franchise owners.
John Prichard, who opened the first of his
five planned Camille Albane franchise salons
in July 2014, knew it was important to find
an accessible site with ample parking in the
northwest Minneapolis suburb of Maple Grove.
The right mix of retail neighbors won’t work if
the area is difficult to get in and out of.
“Camille Albane is going to work best in
communities that have strong demographics,
particularly for women from their 20s to their
50s, coupled with really strong retail offerings,”
20
says John, an experienced salon franchise
owner who also operates 27 Fantastic Sams
salons. “Our first location is really quite a
mixture. There’s Schuler Shoes, a good quality
local retailer; Chico’s; Anthropologie; Banana
Republic; Brooks Brothers; Pottery Barn. We’re
just a couple of blocks from The Shoppes at
Arbor Lakes [an upscale urban retail center].
“We also look at average household income,
and the franchisor did some demographic
analysis for us. In that area, the family
household income is in the $90,000-plus range.
That’s certainly important, but there are areas
that are a little lower than that average income
but draw from a wider area. That could easily
work, too.”
WHO MAKES A GOOD FRANCHISEE?
A passion for style is great, but business experience
is better
Many people have a misconception that you
must have hairstyling or fashion industry
experience in order to achieve success in the
hair salon franchise segment. That’s simply not
the case. The most relevant experience you
could have is running or managing
a business.
We’re excited about our
impending growth in the U.S.
Camille Albane has been a
successful franchise in Europe for
20 years, and we are looking for
entrepreneurs who are passionate
about helping us grow this brand.
This is a unique opportunity to
be a pioneer: In the upscale salon
niche, there is no clear franchise
leader. Most competitors are
independently owned salons
or small local chains. In salon
franchising, the brands tend
to congregate at the lower end
of the segment, concentrating
on discount haircutting and
convenience.
The Camille Albane brand
is new to America, and we are
seeking franchise candidates who
love design and understand the
opportunity available to dominate
the upscale salon franchise niche. Much of the
high-end salon business is fragmented, made
up of businesses that rent out chairs to stylists
— a business model that handcuffs an owner’s
ability to achieve a consistent level of services
and results.
Our approach relies on a brand model that
is already well-established and has earned
a reputation for providing an outstanding
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customer experience. Our clients build a
relationship with Camille Albane, not with
individual stylists, because they know they
can count on the same luxurious pampering
experience every time they come to us. That’s
the advantage of being a part of a franchise.
The right franchise candidate for Camille
Albane is someone who has to be on the
cutting edge, someone who wants to be first.
Our brand offers you a chance to be a real
pioneer in this industry and be part of brandbuilding on a national level. An understanding
of how to build brand awareness is a definite
plus.
The startup costs for a Camille Albane
franchise are typically about $350,000, and
franchise candidates should have a minimum
liquidity of $90,000 and a net worth of at least
$350,000. Investors have a chance to buy
in for about the same price as the discount
hair-cutters but with the opportunity to earn
more. Our average ticket is about $90, and
we offer color services that customers want
updated every four to six weeks. If you owned
a discount cut-only salon, you would need
three or four times the number of customers
to make the same volume.
Is multi-unit ownership possible?
As Camille Albane expands across the country,
we are looking for a team of empire-builders to
help us grow. We have already proven, during
our 20 years of franchising around the globe
with 300-plus units, that we can successfully
scale a high-end salon concept. We welcome
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candidates who share that vision.
John Prichard is a great example of that type
of candidate. “I don’t think in terms of a salon
or two — I think in terms of an entire market,”
he says. John already owned 27 salons with
Fantastic Sams, one of our sister brands under
parent company Dessange International, when
he opened his first Camille Albane salon in
Minneapolis in July 2014. He has plans in the
works for four more Camille Albane salons in
the area over the next four years.
He and his wife, Patti, learned the value
of being a part of a franchise brand with
Fantastic Sams. That gave them the confidence
to venture into a different part of the salon
franchise segment with our more upscale
brand. Besides confidence, John says, the key is
a business background.
“There are a number of types of people
who can do this well,” he says. “Somebody
who’s stronger in some areas, like marketing
or hair salon operations, but who understands
what he or she doesn’t have can hire the right
business professional.”
Camille Albane has a multi-unit franchisee
launching our brand in Dallas, and other
multi-pack deals are pending. We have the
experience, the systems and the support in
place. The only thing we lack is you.
WHAT TRAINING AND SUPPORT DO WE
OFFER OUR FRANCHISEES?
We stack the deck for success with high-level experience
23
The only way to become a trendsetter is by
establishing a reputation over a long period
of time, and that’s something Camille Albane
has achieved in Paris over the past 20 years.
We value the frequent technical training of
our stylists that prepares them to deliver the
elite salon experience our customers expect.
We pioneered the Balayage color technique, a
abreast of the latest innovations.
Just as we make sure our staff gets the
training they need, we also want to ensure that
our franchisees have the safety net they need
to build and grow a successful franchise. We’ve
got an impressive team of experienced leaders
at the helm. Our brand relies on the expertise
and guidance provided by our parent company,
method of hand-painting the hair without foil
to achieve more natural-looking results. Almost
all of the salon industry’s growth is centered
around color, so it’s crucial that our stylists stay
Dessange International, whose oldest brand
has 60 years of salon franchising experience.
What is a collection?
One of the most unique elements of
the Camille Albane salon franchise is
our commitment to producing biannual
collections. Internationally, we work with the
creative artisans behind Paris Fashion Week
to release cohesive collections in the spring
and in the fall that are the epicenter of our
brand marketing.
We create nine unique looks with three
models, incorporating the hairstyles, color
and make-up trends that will be on point for
that season.
“We set the trends,” says CEO Linda
Chadwick. “We don’t follow them.”
In the U.S., our marketing team creates
elements that are useful for franchisees. We
provide them with a marketing portal with
the appropriate messaging and branding
tools, including business cards, in-salon
materials, VIP gift cards and more. We help
franchisees coordinate fashion shows with
local fashion-forward boutiques to debut
the collections, which helps establish us as
a style icon in the franchisee’s individual
market.
“The trends inspire them to be able to create
their own looks,” says Ruth Swanson, Vice
President of Marketing.
Our marketing efforts, which are targeted
toward the modern client who’s looking for
an elite salon experience, help drive brand
awareness and draw customers. We also hire
local P.R. firms in a franchisee’s market, along
with the most connected style bloggers in the
community, to help our owners build buzz
leading up to their salons’ grand openings and
soft launches.
Camille Albane salon franchise is in a great
space at a great time. Our Paris-based brand
is well-established overseas, and together with
our parent company, Dessange International,
and sister brands Dessange Paris and Fantastic
Sams, we have a breadth of experience that
spans some 60 years and 2,000-plus salon
franchises.
Our brand is undeniably different in the
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U.S. salon franchise space. With our focus on
a luxurious customer experience, our fashionforward techniques, our connection to Paris
and our ability to generate profit, there’s
nothing else like Camille Albane for your
investment dollars.
CAMILLE ALBANE FRANCHISE REVIEW
JOHN PRICHARD, MINNEAPOLIS
Largest Fantastic Sams franchisee branches into new
segment with five Camille Albane salons
There’s a big difference between running a
walk-in, affordable, full-service family salon and
operating a high-end luxury brand that caters
to sophisticated women of a certain income
level.
Or at least there should be.
When John Prichard and his wife, Patti,
started exploring idea of opening some
Camille Albane salon franchises in the greater
Minneapolis-St. Paul area, they were curious
about what their competition might be. They
visited some local high-end salons and were
surprised to find that the service level just
wasn’t that different from what they were
providing at their chain of 27 Fantastic Sams
salons. When they realized that the Camille
Albane guest experience was so superior
to what’s offered at most upscale salons,
they knew they’d hit upon an opportunity to
become a leader in their market. They opened
their first Camille Albane in July 2014, and they
plan to open another four over the next few
years.
As the largest franchisee for Fantastic Sams,
which is owned by the same parent company
as Camille Albane, the Prichards already knew
John and Patti Prichard
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a good deal about succeeding in the salon
franchise industry. John talked to us about why
they wanted to branch into a completely new
category — and why they think others should
try it, too.
Why did you want to get into this new salon
niche?
We became aware of the brand when
Dessange International acquired Fantastic
Sams (in 2012), and so I think we became
interested in understanding more about
who Dessange was and who Camille Albane
was. As we thought about the possibilities in
Minneapolis, we realized the premium salon
category was very fragmented.
We went to several salons just to test the
market, and we saw very inconsistent service
levels. We believe there’s a good opportunity
for a premium salon brand to become
established here. We like their commitment to
staff training and development, and they excel
in guest services. Because we were already a
part of the Dessange family, we started to learn
about their track record in this area.
How do you think it will differ from what you
already offer with Fantastic Sams?
The differences lie in the premium category;
Camille Albane offers customized hair design
that matches guests’ lifestyles, personalities
and tastes. It offers a broader array of services,
although Fantastic Sams is full-service.
The Camille Albane brand includes
cosmetics, manicures, pedicures, hair
extensions and more. More services means
more opportunities for a salon to grow
and develop. That will be a little different,
from an owner’s perspective. The revenue
opportunities are larger.
What gives you the confidence to be a
pioneer for this brand in the U.S.?
The first piece for us was just looking at the
premium salon category and seeing the
inconsistencies in service and in the training
and development of staff. We began to
26
understand when we looked at Camille Albane
that there’s a great opportunity, first of all, to
bring a brand into our market that has the kind
of support, training and development for staff,
the seasonal collections and the marketing
support that Camille Albane has.
We learned with the Fantastic Sams model
as a franchisee that there’s support with
training and development, with guest service
training, and we see the consistency happening
there. So we see the same opportunity with the
Camille Albane brand. That’s what gives us the
confidence to step into that category. We see
there’s an excellent support system as part of
their franchise model. We like the high-level
commitment to training and development; we
weren’t seeing that as we were looking at other
premium salons in our market. A lot of the
premium salon staff get stale and don’t realize
it. Most of them are locally owned salons;
we probably visited at least a dozen, going
“undercover” and seeing what their services
were like.
I think the other part of the confidence for
us is that this is a great industry, and I’m a big
believer that if you stand out with your service
and do it well and have well-trained people
and are consistent, there’s a lot of opportunity
there.
As someone who has had tremendous
success with Fantastic Sams (the Prichards
operate 27 units now and are opening one
more by October 2014), what is it about the
business opportunity with Camille Albane that
motivated you to branch out with five salons?
Obviously, we like the salon industry, and
we see that Camille Albane really has an
opportunity in Minnesota to distinguish itself
from the competition. When we thought of
doing the concept, we felt we wanted to have
the opportunity to have the brand established
and consistent across the entire Minneapolis
and St. Paul area. With us committing to the
multiple locations, we would be the ones
leading that effort. Camille Albane gave us
the best opportunity to take on this model —
which is a great model, and we already have a
great team that knows how to follow a model
and a protocol. So we thought we’d be in the
best position to represent the brand. If we
opened just one or two, another franchisee
could potentially open another one or two, and
that lent itself to a concern about consistency
across this region. With Camille Albane, you
have great support from the franchisor. As our
track record shows, I don’t think in terms of
a salon or two — I think in terms of an entire
market.
Who is the competition in your
market?
Most of the premium salons are privately and
independently owned salons. There are a few
premium salons with multiple locations locally,
and several of them might have a license with
Aveda, but they are not necessarily franchises.
What we saw was a handful of premium salon
operators with three to seven locations across
27
Minneapolis-St. Paul, but only a handful of
those.
What will this salon brand offer to customers
that other upscale salons in your area don’t?
The big difference is the guest experience from
beginning to end. They have it really figured
out. Camille Albane makes sure the guest
really feels special. It’s really clean throughout.
The guest walks in and is getting robed — the
robe is pulled out of a sealed plastic bag, so
you know it’s clean. They have these fabulous
massaging reclining chairs, they offer a scalp
massage.
When they pull brushes out to brush
someone’s hair, the brush is wrapped. When
the guest leaves, there’s this complimentary
make-up touchup. In most salons, they come
in for their scheduled appointment, they get
some products offered, maybe, then they’re
out the door. That’s an opportunity for Camille
Albane to represent in a way that others
aren’t. Couple that with the training and the
collections that come out twice a year so the
staff has fresh styles and techniques, and how
that’s inspiring your staff to get stronger and
be creative. Certainly no one in this town is
doing that.
What’s your timetable for opening your
Camille Albane salons?
We’re looking at opening our second salon
mid to late next year. I plan to look at a salon
per year, but that timetable could be moved
up depending on how quickly Camille Albane
grows and develops.
What is the best location for a Camille
Albane?
It’s going to work best in communities that
have strong demographics, particularly for
women from their 20s to their 50s, coupled
with really strong retail offerings. Our first
location is really quite a mixture. There’s
Schuler Shoes, a good quality local retailer;
Chico’s; Anthropologie; Banana Republic;
Brooks Brothers; Pottery Barn. We’re just a
couple of blocks from Shops at Arbor Lakes [an
upscale urban retail center]. We also look at
average household income, and the franchisor
did some demographic analysis for us. In that
area, the family household income is in the
$90,000-plus range. That’s certainly important,
but there are areas that are a little lower than
that average income but draw from a wider
area. That could easily work, too. It’s important
to see that collection of shops in the area that
is likely to draw that mid- to upper-income
shopper. You also need strong visibility and
accessibility. Customers need to be able to get
in and out. There’s a lot of good retail areas
with bad parking.
How is the franchisor guiding you through
the process?
What parts of it are new for you? Probably the
larger part is the marketing, the staffing and
the operations planning. It’s similar in some
28
ways to Fantastic Sams, but the marketing is
very different for Camille Albane. The recruiting
and staffing components are different, too.
We’re going from value prices and walk-in
salon appointments to a base where we
have to be very well-prepared for someone’s
appointment because they’re going to be
spending a fair amount of money. The Camille
Albane management teams are doing a great
job of leading us through the process.
What kind of prep work would you
recommend to someone investigating the
Camille Albane brand? Do they need to visit a
salon in Europe?
I don’t think a trip to Europe is necessary.
I think a trip to Boston or an open Camille
Albane franchise is important. They should see
and experience what the salon offers so they
can understand what the brand is and how it
does distinguish itself from other salons. For
instance, when we went to Boston we had
hair services done, and they demonstrated it
to us as if we were guests walking in the door.
That was very eye-opening, to experience that
from beginning. From that, it’s learning more
about the details of the operations and the
financial dynamics. You have to understand
what sorts of challenges are there, you need
to know there are unique staffing issues in this
industry. They should ask themselves, “Is this
something I could see myself enjoying being
a part of?” Doing an in-depth analysis of the
key premium salon, assessing the competition,
understanding the strengths and weaknesses
of reputable salons in their market. From
there, it’s about the demographics and the real
estate location.
What would you say to someone considering
buying a Camille Albane franchise?
What I tell people when they call, whether it’s
about Fantastic Sams or Camille Albane, is
to really have an understanding of detailed
financial projections. They need to understand
how much their real estate and fixed costs
will be and build a financial model to know
what sort of sales they need to break even to
see if that’s achievable. And of course, people
want to do much more than break even. They
need to see if the opportunity is there to make
a profitable investment. They need to make
sure they’re working with an experienced
accountant or financial advisor. They’ll need
to determine how much capital they’ll need
not just to open the doors but what to expect
over the first couple of years in terms of cash
flow. You need to know and really understand
the capital necessary the first couple of years
before you can have that peace of mind and
follow through.
Is there anything else someone should know
before buying a Camille Albane franchise?
If somebody is interested and doing due
diligence, they should really feel like this is a
business where they can roll up their sleeves
and help, really get in there and learn the
operations and all the components and really
be a part of it and really understand it for the
first couple of years. Understanding that is
paramount in this industry. It’s different — it’s
good, very good, but the stylist teams are very
skilled doing hair services. They can help with
business management components, but it’s
the franchisee who has to get it established
and drive the growth and development. They
have to be prepared to do that so they can be
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successful the way they want to be.
A business background is important. There
are a number of types of people who can do
this well. Somebody who’s stronger in some
areas, like marketing or hair salon operations,
but who understands what he or she doesn’t
have can hire the right business professional.
I need strong hair salon operations people to
support me, making sure we have the right
staff, training and accountability. Likewise, if
someone came in gifted in salon operations,
they’d want a good business person to
work with them to provide the components
they lack. Most of the people looking at this
franchise are going to be business people.
MEET THE MANAGEMENT TEAM
Camille Albane USA combines franchising and salon
industry experience
Linda Chadwick
Susan Peace
President and CEO of Dessange Group North
America
Senior Director, Retail Beauty Products
Before being named President and CEO of
Dessange Group North America in 2015,
Linda was the President and Chief Operating
Officer of Fantastic Sams. She oversees the
three beauty brands in the United States that
are owned by our parent company Dessange
International — Fantastic Sams, Camille Albane
and Dessange.
Linda is a veteran franchising executive with
more than 20 years at Burger King Corp.,
including three years as Vice President of
Franchise Operations and a stint as Senior
Director of North America, Training and
Development, where she implemented new
training systems, established ROI training
metrics and restructured training delivery
processes.
As a proud sponsor and former member of
the Women’s Foodservice Forum, Linda is
passionate about franchising and developing
people at all levels. She is a graduate of Mary
Baldwin College in Staunton, Virginia, and holds
a B.A. in Business Administration, Cum Laude.
Linda most admires the hairstyle of Julianna
Margulies, because it’s sassy and classic at the
same time.
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Susan joined Fantastic Sams, owned by the
same parent company as Camille Albane,
in 2008, and has more than 20 years of
experience in product development and
retail. With an eye for quality and value, Susan
reformulated the Fantastic Sams product
portfolio, increasing revenues and reducing
operating costs for our franchisees. She has
been working with the exclusive Camille Albane
line of products since 2013.
Ruth Swanson
Vice President of Marketing
Ruth started her career at Arnold Worldwide on
the agency side working on franchise accounts,
giving her insight into the complexities of large
franchise networks. After an agency position
in NYC, she returned to Boston to join Dunkin
Brands for 10 years. In 2010, Swanson joined
Fantastic Sams Hair Salons, owned by the
same parent company as Camille Albane,
and revamped marketing and messaging and
implemented a revitalized campaign using both
advertising and digital space. She has been
working with Camille Albane since 2013.
Caroline Louchet
Whitney Kmetz
Manager of Salon Operations
U.S. Marketing Development Specialist for
Camille Albane and Dessange Group North
America
A highly skilled manager, coach and motivator,
Caroline instructs Camille Albane USA salon
teams in all aspects of the brand’s services
and product lines. She has advanced skills
in marketing, sales and face- and bodycare protocols. Her responsibilities include
maintaining Camille Albane’s brand values
and high standards, as well as creating and
managing innovative programs that elevate
our brand’s image and help increase salon
revenue.
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Whitney designs and executes the national
marketing strategy that provides franchisees
with the tools they need to engage clients and
drive business with initiatives that increase
average ticket price and frequency of visits,
and that communicate our chic French brand.
Prior to joining Dessange Group North America
in 2013, Whitney worked in the technology
industry, where she managed digital marketing
and community engagement efforts.
FAQS
Answers to common
questions about owning a
Camille Albane franchise
What are the financial qualifications to
become a franchisee?
We are seeking someone with at least $90,000
in liquid capital and a minimum net worth of
$350,000.
How much is the franchise fee?
New franchisees pay a $40,000 franchise fee
upon signing the franchise agreement. Owners
who purchase more than one unit get a break
on the fees, paying $75,000 in franchise fees
for three salons and $100,000 in fees for five
salons.
How long is the franchise agreement?
We offer 10-year renewable franchising
agreements.
What is the best location for a Camille
Albane?
The chic and connected Camille Albane woman
can go shopping at a local upscale boutique,
pop into Anthropologie a few doors down
and then walk over to her appointment with
Camille Albane. Our salons work best in trendforward lifestyle centers in urban areas with a
population of 100,000 or more.
How much does a franchise cost?
A Camille Albane franchise typically costs
between $315,000 and $325,000.
How long does it take to open a Camille
Albane?
On average, you can open a new salon in 24
weeks.
Do I need to have salon experience to be a
franchise owner?
No. We’re looking for experienced
entrepreneurs and managers who understand
how businesses work. Camille Albane salons
are scalable and easy to operate. As a franchise
owner, you’ll hire others with experience in hair
care and salon operations; all you need to do is
handle the business side of things.
32
How stable is the salon industry?
The $75 billion hair-care salon industry grew
by 8% last year and is on pace to continue
growing steadily. Even when the economy is
tough, women still want to look good, and
they’d rather give up their daily latte than
sacrifice their color treatments or haircuts. We
make women feel pampered at Camille Albane,
which builds customer loyalty.
How many stylists will I need?
Most of our salons start with six stylists,
including the manager, and they sometimes
grow to as many as 12 stylists.
What kind of ongoing marketing support can
I expect?
Camille Albane has a web portal for franchisees
where they can order all the customized
promotional materials they need, including
posters, business cards and brochures. We
launch two collections a year in conjunction
with Paris Fashion Week that include haircuts,
color trends and make-up palettes.
How can I get a copy of the Franchise
Disclosure Document?
If you fill out the form at right, a member of
our franchise development staff will be in
touch with you quickly for
an initial conversation.
You can request a copy of
our FDD at that time.
Who are my main
customers?
Camille Albane salons
cater to the sophisticated
career woman age 25-45,
although we also attract
fashion-forward male
clients.
What services does
Camille Albane offer?
We offer an array of
services, including
haircuts, color, Balayage,
manicures and pedicures,
make-up and facial
waxing. We also provide
beauty services for
weddings, parties and
other events, and up-dos
are one of our specialties.
Can I hire someone to
run my franchise?
Most of our franchisees
are owner/operators. If
you start out with one
salon, you can oversee
the business part time
and work your way up to
full-time involvement as
33
you add more salons. You can hire a licensed
operator to manage your Camille Albane
salons, so we’re looking for franchisees who
can “manage the manager.”
NEXT STEPS
What to expect when you
buy a Camille Albane
salon franchise
Camille Albane is at an exciting juncture in
our growth. We are ready to expand across
the country, providing the tradition of French
beauty to successful American women who are
willing to pay more in order to look their best.
Our brand has long been a favorite in Europe.
It’s time to share that success with investors in
America.
We launched our salon brand in 1994. Our
parent company, Dessange International,
owns Dessange Paris, which has 60 years in
the business, and Fantastic Sams, which has
been around for 40 years. Camille Albane is
backed by decades of franchise experience in
the famously stable salon industry, which is
$75 billion a year and growing. We are part of
a global brand with a combined 2,000 salon
franchises around the world.
Camille Albane salons are a great
investment for a franchisee with business
experience who loves people and has a
passion for fashion and beauty — but no
salon experience is required. A Camille Albane
franchise typically costs between $315,000
and $325,000. You will need at least $90,000
in liquid capital and a minimum net worth of
$350,000.
If you’d like to open your own Camille Albane
in as little as six months, simply fill out a lead
form. Someone from our corporate franchise
team will email or call you to go over the basics.
We’ll ask you to send in a qualifying form,
and then we’ll send you our most recent
Franchise Disclosure Document (FDD), which
explains the initial investment, your costs and
fees, and all of the details of owning a Camille
34
Albane franchise. You will have a chance to
examine our business practices on paper, as
well as talk to our existing franchisees about
their experience.
If we’re both still interested, we’ll help
you schedule a visit to our flagship salon on
prestigious Newbury Street in Boston. You’ll
meet the team, tour the salon and learn about
what’s at the heart of the Camille Albane
salon. If you choose to enter into a franchise
agreement, we’ll get started right away on
helping you hire the right staff and find the
perfect site. Thank you for your interest in
owning a Camille Albane salon franchise. We
look forward to talking to you about what it
takes to be a successful franchisee and finding
out whether Camille Albane is the right fit for
you. See you soon, or as the French say, à
bientôt!

contents - Camille Albane Franchise

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