AMERICAN CREW

AMERICAN CREW
2013 COURSE OUTLINES
In 2013, some of our most popular courses will be for American Crew. They set a quality standard for Australian and
international stylists. You can look forward to attending new editions of established favourites as well as new arrivals like
Fundamentals and The Crewcial Collection workshops. So many American Crew courses, so much more to learn.
ESSENTIAL CUTTING
& CLIPPER COURSE
FUNDAMENTALS
In this course you will gain the confidence and skill
necessary to master classic barbering through the
American Crew Menswork Method of cutting. We
will focus on clipper and scissor work to create lean,
masculine haircuts. This course utilises the fundamentals
of Menswork theory and product knowledge.
In this brand new workshop you will work on three
haircuts. The Rebel; a bold and masculine shape using
the feather razor as your primary tool.The Icon; a strong
classic shape using the clipper and shear to create this
fundamental changeable look. The Crop; a minimalist
haircut for perfect grooming, combining clipper
techniques alongside texturising methods.
OUTCOMES:
OUTCOMES:
Understand the primary shape
Detail and provide a masculine finish
to the service
Deliver the appropriate haircut for
each client, focusing on length,
density and texture
Identify and communicate the features
and benefits of American Crew products
DESIGNED FOR:
Stylists with good basic knowledge
in men’s haircutting
ONE DAY WORKSHOP:
9.30am – 4.30pm
INVESTMENT:
$300
SUMMARY:
Learn three new haircuts and styling techniques
Detail and provide a masculine finish to the service
Develop confidence using various tools including
the razor, clipper and scissors
Identify and communicate the features and
benefits of American Crew products
DESIGNED FOR:
Ideally the stylist should have completed the Essential
Cutting and Clipper Course and be at an intermediate
or advanced level of men’s haircutting
ONE DAY WORKSHOP:
9.30am – 4.30pm
INVESTMENT:
$300
SUMMARY:
Full day workshop on mannequin heads
Full day workshop on mannequin heads
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AMERICAN CREW
2013 COURSE OUTLINES CONTINUED
MENSWORK
METHOD 01
MENSWORK
METHOD 02
Method 01 teaches the stylist how to
approach a haircut and construct a shape.
The Menswork Method is the perfect
blend of hairdressing and core barbering
and Method 01 focuses on primary head
shape and male-specific design objectives,
including how to assess head shape and
proper tool usage.
Method 02 focuses on texturising
techniques, design options using scissor and
razor techniques to create contemporary
men’s looks. This course offers the
definition for the seven considerations that
give accountability to changing shape: tool,
cutting action, cutting angle, depth, section
size, location and target.
OUTCOMES:
OUTCOMES:
Understand the primary shape
Communicating the technical
philosophy and message of the
Menswork Method
Understand the primary/secondary
shape and considerations
Master scissor and razor texturising
techniques
“CREWCIAL”
COLLECTION
WORKSHOP 2013
EDITORIAL
EVENING WITH
STEPHEN FOYLE
Duality is the foundation of this collection
giving men options in styling. In between
tradition and trend, CREWCIAL showcases
three modern looks and techniques with
six different styling options.
As one of Australia’s most prominent
men’s editorial stylists, you will find Stephen
Foyle’s work in the fashion pages of GQ
and on the runways of some of the biggest
mens fashion brands today. This is your
opportunity to share and learn his styling
secrets. Gain a rare insight into what makes
great masculine and fashion-forward looks.
Stephen will equip you with tips and tricks
to take with you on your next men’s photo
shoot.
OUTCOMES:
Create 3 exciting new fashionforward looks
Review the techniques of
Menswork Method 01
Use new combinations of clipper
and scissor work to create different
interior shapes
Be able to work on male-specific
head shapes and design
Learn correct tool choice to create
male specific shapes
Learn correct scissor over comb
techniques
Learn how to define the correct
choice of sectioning and cutting
angles
Have a new confidence in
interpreting and executing men’s
haircuts
DESIGNED FOR:
Learn free hand clipper and clipper
over comb techniques
DESIGNED FOR:
Ideally the stylist should have completed
the Essential Cutting and Clipper Course
and be at an intermediate or advanced
level of men’s haircutting
THREE DAY WORKSHOP:
9.30am – 4.30pm
INVESTMENT:
DESIGNED FOR:
Only stylists who have completed the
Menswork Method 01
THREE DAY WORKSHOP:
9.30am – 4.30pm
INVESTMENT:
$1200
$1200
SUMMARY:
SUMMARY:
Intense 3 full day workshop
Intense 3 full day workshop
Learn new ways to create texture
and forced movement in men’s hair
focusing on disconnection and dual
styling options
Ideally the stylist should have completed
Essential Cutting and Clipper Course or
be at an intermediate to advanced level of
men’s haircutting
ONE DAY WORKSHOP:
OUTCOMES:
Rare opportunity to attend an open
forum with Stephen Foyle
Gain greater insight and knowledge
of men’s editorial styling
Be inspired about creative styling
and product usage ideas
DESIGNED FOR:
Men’s stylists wanting an insight into
editorial looks and techniques
LOOK AND LEARN
EVENING: 7.00pm - 9.00pm
9.30am – 4.30pm
INVESTMENT:
INVESTMENT:
SUMMARY:Stephen Foyle shares
$400
$75
his styling secrets
SUMMARY:
Full day workshop on
mannequin heads
Gary McKenzie, American Crew All Star
Christopher Dunkley, American Crew All Star
Daniel Ravech, American Crew All Star
Lino D’Adderio, American Crew All star
Phoenix Thomson, American Crew All Star
Mark Rabone, Team Crew
Steven Foyle, American Crew Editorial Stylist
FOR MORE INFORMATION OR TO BOOK, CALL:
Hayley at Ozdare on 1800 125 552.
Email [email protected] www.ozdare.com www.americancrew.com Find us on Facebook @ Ozdare Education
and American Crew Australia
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AMERICAN CREW
2013 ALPHA SALON
Men need places where they know they can get unparalleled service and advice on all their grooming
needs. These places are known as “Alpha Salons”. Their sole purpose is making men look, feel and
smell like men. American Crew recognised the fact that not since barbering days of old have stylists
been trained sufficiently in the specifics of male grooming. This forms the basis of the Alpha Salon
Training program.
In 2013, allow the complimentary Alpha Salon sessions to extend your knowledge in all areas of
men’s styling including product knowledge and finishing techniques.You will also witness an exclusive
preview of the latest American Crew Collection Crewcial.
Let Alpha Salon assist you in building your mens business.
FOR MORE INFORMATION OR TO BOOK, CALL:
Jess Sash at Ozdare on 1800 104 204 [email protected] www.ozdare.com www.americancrew.com
Find us on Facebook @ Ozdare Education and American Crew Australia
alphasalon
making men look, feel, & smell like men
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