• 1 • - Gay Men`s Chorus of Los Angeles

•1•
GMCLA TODAY
• One of the largest LGBT performing arts and advocacy organizations in the world
• One of the largest all-male choral organizations of its kind, boasting a diverse and inter-generational membership of over 260 active singers
• The only LGBT chorus that operates innovative community programs that offer education and outreach to middle
and high school youth in our public school system
• GMCLA’s programs — Alive Music Project, it gets better Tour and
Outside Voices youth chorus educate and reduce the incidence
of bullying and violence by targeting youth ages 14-24
•
Committed to improving the lives of LGBTQ youth and reaches some of the most under-served youth in Los Angeles County and thousands more in remote locations across the US
• GMCLA performing “Uprising of Love”
with Melissa Etheridge
• GMCLA performing
“A Beautiful City”
• GMCLA:
A Chorus On the Move
•• 22 ••
4TH ANNUAL VOICE AWARDS
GMCLA’s LARGEST SINGLE FUNDRAISING EVENT
Benefits the it gets better Tour, Alive Music Project, and Outside Voices
The Voice Awards honors those who advance our world, refute silence, lend a voice to the oppressed, exhibit leadership
and give hope to those living under the weight of silence
ATTENDEES INCLUDE
Past Voice Award Honorees
• A diverse audience of over 500 guests that range from corporate and business executives to celebrity friends and noted philanthropists
• Crown Prince Manvendra of India (2014 Voice Humanitarian Award)
• Leaders of diverse cultural and socio-economic backgrounds with disposable income
• Executives from multiple industries including:
- Banking, Investment and Finance
- Film/Television/Music/Entertainment
- Real Estate
- Law groups and organizations
• Melissa Etheridge (2014 Voice Inspiration Award)
• American Idol (2013 Visionary Voice Award)
• AT&T (2013 Corporate Voice Award)
• Katy Butler (2012 Emerging Voice Award)
• Geoff Kors (2012 State Farm Good Neighbor Award)
• Wells Fargo (2012 Corporate Voice Award)
• Brian Pendleton & Chad Goldman
(2014 State Farm Good Neighbor Award)
• The Montgomery Family
(2014 Ally Voice Award)
•• 33 ••
4 th ANNUAL
• GMCLA’s largest single fundraising event
GAY MEN’S CHORUS OF LOS ANGELES
• Red carpet lined with celebrities from the sports world, the big screen
and TV
• In 2014 the event garnered 100+ million media impressions
William H. Macy &
Felicity Huffman
Lance Bass & Pauley Perrette
Crown Prince Manvendra of India
Melissa Etheridge
Steve & Barb Young
Lance Bass & Michael Turchin
•4•
GMCLA’S COMMITMENT TO YOUTH &
BULLYING PREVENTION NATIONWIDE
• Lesbian, gay, bisexual, or transgender (LGBT) youth and those perceived as LGBT are at an increased risk of becoming targets of youth violence and acts of bullying
• Gay Men’s Chorus of Los Angeles responds to this phenomenon and uses its collective voice to empower youth and reduce anti-LGBT bullying through events, outreach and education
• In following best practices, as suggested by the US Department of Education and US Department of Health and Human Services, the most effective programs to reduce bullying
start with training and take a comprehensive approach involving collaboration between educators, students, parents and community
• GMCLA achieves this through the Alive Music Project (AMP), Outside Voices Youth Chorus and the it gets better Tour, and reaches tens of thousands of students each year making communities safe and supportive for youth from all walks of life
77% of students
report having been
bullied
Every 7 minutes
a child is bullied
Bullied kids are
more likely to suffer
from emotional
disorders as adults
•5•
GMCLA’s Programmatic Work
• A music education and outreach program model
• Tour stops at underserved areas throughout the US
• GMCLA’s mixed LGBT and Ally chorus for youth 14-24
• Addresses issues of prejudice, bullying, discrimination and
homophobia
• Addresses the challenging issue
of bullying
• Developed in partnership with
the LA Gay & Lesbian Center’s LifeWorks program
• Contributes to youth empowerment and self-esteem building
• Has reached over 14,000 youth in the Los Angeles area
• Provides a week-long community intervention model and workshop known as the World Café
•
Culminates with a performance intended to energize awareness of bullying and its damaging effects on a healthy community
• Provides onstage experience, artistic and musical education
• Serves as a creative and
expressive safe space for youth
•• 6
6 ••
Support of the 4th Annual Voice
Awards provides...
• Vital funds that provide youth educational activities in schools that address bullying and youth violence, change individual behaviors and the overall community’s response to instances of bullying
• Coordination of educators, students, parents and community through intensive round table discussions known as the World Café, to empower community and to foster transformation
• Free tickets year-round to low-income youth, adults, seniors,
veterans and those living with HIV/AIDS with access to
live performing arts shows
• Vocal training, music education and stage experience to youth
• Funding for creating and producing world class
entertainment to Los Angeles
•• 7 •
GMCLA’s MULTIMEDIA, SOCIAL MEDIA and
AUDIENCE REACH
SOCIAL MEDIA CHANNELS
GMCLA WEBSITES
• Event-specific websites link to GMCLA.org
DIGITAL COMMUNICATION
DEMOGRAPHICS
• 80,000 Followers
• Generate 100,000 hits annually
62% Male
• 1.4M Views
• Featured in all appropriate media & publicity
38% Female
• 5,000+ Facebook followers
• 100M Unique multimedia impressions
DIGITAL COMMUNICATIONS
• Bi-weekly distribution to 10,000 unique email addresses
• CLICK-THROUGH RATE 13% (industry standard: 7– 10%)
• EMAIL OPEN RATE 31% (industry standard: 17–21%)
56% White Caucasian
36% African American
& Latino
AUDIENCE DEMOGRAPHICS
• Secondary reach to over 20,000 contacts via email
• Age range: late 20s to 80s
•
• Primarily single men, mid-40s to
early 60s
Email communications announce performances, ticket sales, corporate partnerships or sponsors and
news items
• Avg. salary: $115,700/year
8% Asian
Islander & Middle Eastern
46% Generation X
42% Millenials
12% Baby Boomers
• Disposable income of $15,300
Source: Google Analytics
Source: Google Analytics
•8•
SPONSORSHIP OPPORTUNITIES
**Sponsorship packages can be tailored to meet your marketing and
promotional needs and help you achieve your corporate goals
•9•
presenting sponsor $35,000
(1 Available)
• Naming Rights as Presenting Sponsor: “Voice Awards presented by Company/Individual Name”
• Category exclusivity
• Twenty-five (25) premiere dinner seats
• Verbal recognition from stage during program
• Company listing in press releases
• Two-page color spread in program book
• One (1) dedicated eblast
• Listing on virtual donor wall for 1 year
• Mention in all press releases and digital communications
• Executive Letter inclusion in program book
• Feature Story on event website
• Naming Rights to one VIP pre-performance reception
• Company logo placement in the following areas:
- Step And Repeat
- Media Buys
- Web Pages With Hyperlink
- Electronic Invitations
- Facebook
- Guest Tickets
- Sponsor Video (Pre, During,
and Post Show)
• Company activation/product sampling experience at event OR Company Two-minute video presentation • Facebook mentions and Twitter mentions (80,000+ followers)
• Rights to use approved event photos in corporate communications
• Logo inclusion in continuous sponsor loop at event
•• 10
10 ••
VOICE SPONSORSHIP $15,000
(3 Available: 1 Presenting Auction Sponsor, 1 Presenting Reception Sponsor,
1 Presenting VIP Pre-Party Sponsor)
• Category exclusivity
• Ten (10) premiere dinner seats
• Verbal recognition from stage during program
• Company listing in press releases
• One-page color ad in program book
• Listing on virtual donor wall for 1 year
• Company activation/product sampling experience at event
• Facebook mentions and Twitter mentions (80,000+ followers)
• Rights to use approved event photos in corporate communications
• Logo inclusion in continuous sponsorship loop at event
• Company logo placement in the following areas:
-
Web Pages With Hyperlinks
Electronic Invitations
GMCLA Website
Program Book
Sponsor Video (Pre, During, and Post Show)
•• 11
11 ••
SUPPORTING SPONSORSHIP
gold $10,000
SUPPORTING SPONSORSHIP
silver $6,000
• Ten (10) priority dinner seats
• Ten (10) dinner seats
• Verbal recognition from stage during program
• Rights to use approved event photos in
corporate communications
• One-page color ad in program book
• Twitter mentions (80,000+ followers)
• Logo inclusion in continuous sponsor loop
at event
• Listing on virtual donor wall for 1 year
• Acknowledgement in event press releases
• Rights to use approved event photos in corporate communications
• Half-page color ad in program book
• Logo inclusion in continuous sponsor loop at event
• Acknowledgment in event press releases
• Company logo placement in the following areas:
-
Web Pages With Hyperlinks
-
Electronic Invitations
-
GMCLA Website
-
Program Book
-
• Twitter mentions (80,000+ followers)
• Company logo placement in the following areas:
-- Web Pages With Hyperlinks
-- Electronic Invitations
-- GMCLA Website
-- Program Book
-- Sponsor Video
(Pre, During, and
Post Show)
Sponsor Video (Pre, During,
and Post Show)
•• 12
12 ••
Thank you for supporting GMCLA
We look forward to seeing you at the
4 th ANNUAL
GAY MEN’S CHORUS OF LOS ANGELES
For Corporate & Table Sponsorship, please contact:
RAFAEL COSIO
Director of Development
Phone: 424.285.4946
Email: [email protected]
9056 Santa Monica Boulevard, Suite 300
West Hollywood, CA 90069
www.gmcla.org
•• 13
13 ••