ErikaInJo Teamwork - The Innovation Journalism Blog

InJo Teamwork:
How and Why?
Erika Ingvald
Elektroniktidningen, Stockholm, Sweden
Innovation Journalism Fellow 2006,
Stanford, hosted by PC World
TEAMWORK…
… TAKEs YOU TO 1ST PAGE
… GETs READERS ATTENTION
Academia
Business
InJo
Policy making
Tea
mm
PER
ate
S U S P E C s GIV
PPO
E
TIV
ES
RT
and
NA
S
ra
t
A
g
n
i
in
Tea
mm
VIE
WP ates A
OIN
D
D
TS
51 Alpine Terrace, SF, by day, by night and from the air
Tea
mm
CO
NTE ates
XTS ADD
The parent, the geologist and the guest of a royal ball
HOW? Inhouse longrunner:
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Get a dedicated ed-in-chief
Get a qualified control editor
Get a team with the right qualities
Get critical (readers love it)
Get out and meet lots of people
Get use of multiple entrances
Get stories of interest to the
readership
• Get the guts to guide you – not
readership surveys
SER
LOO
IN HOUSE TEAM WORK
HOW? Inhouse experiment:
– AN EXPERIMENT
SWEDEN
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Find a story of importance to all readers
Get a team with the right qualities
Get the statistics to support it
Get out and meet people
Get critical (readers love it)
Get an ed-in-chief with some guts
Get a debate arranged
The Freelance team
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Senior coordinator
Many stories to tell
Skilled diversified network
Hungry research team
Hungry market
Smart buyers
FLEXIBILITY
QUALITY
SPEED
TEAMWORK:
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Brings skills
Brings quality
Brings attention
Brings blockbusters
Brings happy editors (once they get it)
Brings joy of work (take you to first page)
Brings inspiration to readership
Brings knowledge to readership
Brings membership to readership
Brings readers to the publication
Brings revenues to publishing houses
Make publishers happy