How to be a trend desination JA Webinar 5.18.16

GET TRENDING: A GUIDE TO THE TOP TRENDS
& T I P S T O B E A T R E N D D E S T I N AT I O N
Presented by:
Amanda Gizzi
Director of PR & Events
May 18, 2016
TRENDS & STYLES
TRENDVISION Trendbook Forecast 2017+
Trendbook Forecast 2017+ is the most
important resource on the megatrends that
will influence jewelry design from 2017 and
beyond.
Produced by Fiera di Vicenza’s independent
trend observatory and research department,
TRENDVISION Jewellery + Forecasting, the
Trendbook Forecast 2017+ reveals the
international jewelry, diamond and
watchmaking trends with beautiful jewelry
images, consumer profiles and more.
EDGY MINIMALISM
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Linear
Minimal
Modern
Wiry
Thin
Carelle, Amy Glaswand, Gabriel & Co.
Mugler
PEARL BREEZE
•  Modern pearls
•  Twist on classics
•  Mix with gemstones
Fern Freeman, LJD Designs, Martha Seely
Givenchy
AMAZING LACE
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Intricate Lace
Metalwork
Feminine
Delicate
Gurhan, Jewelry Television, Just Jules
Preen
SEA WORLD
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Fantasy
Sea Creatures
Fish Scales
Magical
Whimsical
LJD Designs, Roberto Coin, Jewelry Television
Emilio Pucci
EXOTICA-GEMS
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Rare
One-of-a-kind
Colorful
Iridescent
Takat, Omi Privé, Dawes Design
Fyodor Golan
VOLUME EVOLUTION
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3D
Cubes
Cylinders
Cages
Alexandra Mor, Vitae Ascendere, Stuller
Zuhair Murad
J E W E L - C H AT T I N G
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Symbols
Messages
Romantic icons
Initials
Dilamani, Alex Woo, Stuller
Dolce & Gabbana
W H AT E L S E W E A R E S E E I N G
MODIFIED HALO ENGAGEMENT RINGS
David Mor, Stuller, Vivaan, Leo Ingwer
E N G A G E M E N T R I N G S W I T H O VA L S T O N E S
Omi Prive, Claudia Endler, Leo Ingwer, Gabriel & Co.
WEDDING BANDS
Laurence Bruyninckx, Vivaan, Lashbrook, Byard F. Brogan, Phyllis Bergman for Mercury Ring
TRENDS: ON THE RED CARPET
C O L L A R N E C K L A C E S & L A R I AT S
Vivaan, Meredith Marks, Le Vian
TRENDS: ON THE RED CARPET
D O U B L E D R O P S , M I S M AT C H E D , A N D F L O W I N G
Drukker Designs, Margery Hirschey, Laurence Bruyninckx
TRENDS: ON THE RED CARPET
S TAT E M E N T B R A C E L E T S A N D W R A P B R A C E L E T S
Christopher Designs, Fern Freeman, Forevermark
TOP COLORS FOR SPRING 2016
THE COLORS OF THE YEAR
ROSE
QUARTZ
Syna, Sandy Leong, Pamela Huizenga, Syna
SERENITY
SPRING 2016 TOP COLORS
FIESTA
Omi Privé, Suzy Landa, Meghna Jewels
GREEN
FLASH
SNORKEL
BLUE
FA L L 2 0 1 6 C O L O R PA L E T T E
FA L L 2 0 1 6
Zaiken, Meredith Marks, Gumuchian
Oscar de la Renta
FA L L 2 0 1 6
Ian Saude for Kaiser Gems, Vivaan, K. Brunini
Michael Kors
FA L L 2 0 1 6
Meredith Marks, Vivaan, Just Jules
Marissa Webb
FA L L 2 0 1 6
Le Vian®, Eli Frei, Stuller
Cushnie et Ochs
FA L L 2 0 1 6
Meredith Marks, Just Jules, Le Vian®
Ralph Lauren
FA L L 2 0 1 6
Omi Privé, Gumuchian, LX Antwerp
Ulla Johnson
FA L L 2 0 1 6
Takat, Alexandra Mor, Dilamani
Escada
FA L L 2 0 1 6
Sandy Leong, Eli Frei, Pancis Gems
Jenny Packham
FA L L 2 0 1 6
Le Vian®, Sandy Leong, LX Antwerp
Tibi
FA L L 2 0 1 6
Dilamani, Alexandra Mor, Scott West Diamonds
Oscar de la Renta
B E A T R E N D D E S T I N AT I O N
R E A D & W AT C H
R E A D & W AT C H
PROMOTE
P R O M O T E PA N T O N E C O L O R S
CONNECT AND DISCUSS ON SOCIAL MEDIA
#jewelrytrends #trends #jewelry
#diamonds #instajewels
#stacksarethenewblack
#fashion #showmeyourrings #style
#trendy #buyjewelry
FA C E B O O K
• 72% of online adults use Facebook. 65% of Facebook
users visit daily and 40% visit multiple times per day.
• 47% of Americans say Facebook is their #1 influencer of
purchases.
H O W T O B O O S T P O S T S O N FA C E B O O K
•  It's now a pay-to-play
social world
•  Engagement on organic
Facebook posts is now
just 0.073 percent
H O W T O B O O S T P O S T S O N FA C E B O O K
R E S U LT S : B O O S T E D V S . N O T B O O S T E D
TWITTER
• Twitter has over 320
million users, and 100
million daily active users.
• Tweets with images
receive 18% more clicks,
89% more favorites and
150% more retweets.
W AT C H A N D J O I N T H E C O N V E R S AT I O N
I N S TA G R A M
• 400 million monthly active
users
• 58 times more engagement
per follower than Facebook,
and 120 times more
engagement per follower
than Twitter
PINTEREST
• 47% of online
consumers have
made a purchase
based on Pinterest
recommendations.
• 80% of total Pinterest
pins are repins.
LIKEABLE JEWELERS
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Social media content creation & scheduling platform
Every Facebook post is boosted
View analytics
Jewelers of America Members receive a 10% discount
INVEST
TRENDVISION Trendbook Forecast
2017+
Trendbook Forecast 2017+ is the
most important resource on the
megatrends that will influence jewelry
design from 2017 and beyond.
Produced by Fiera di Vicenza’s
independent trend observatory and
research department, TRENDVISION
Jewellery + Forecasting, the
Trendbook Forecast 2017+ reveals
the international jewelry, diamond and
watchmaking trends with beautiful
jewelry images, consumer profiles
and more.
Discounted member price: 240.00
Your price: 300.00
REFRESH
THANK YOU
Amanda Gizzi • [email protected]
www.jewelers.org
www.facebook.com/jewelersofamerica
@jewelersofamerica
@JAjewelryinfo
www.pinterest.com/JAjewelryinfo