example of articles by doctors

NATIONAL HEALTH PROMOTION CONFERENCE
CITITEL HOTEL MID VALLEY
KUALA LUMPUR
1TH OCTBER 201
DATO’ CHAMIL WARIYA
MALAYSIAN PRESS INSTITUTE
OPENING REMARKS
• Health is the prime concern of everyone – thus health
promotions are essential
• Health promotion enable people to increase control over
and to improve their health
• Writings – news of articles – transmit information
otherwise not known
• Writing – published in newspapers and magazine have a
huge audience
• Writing is an important tool in communications, hence
in promotion as well
TYPES OF PROMOTION
1.
2.
3.
4.
5.
6.
7.
Advertisement
Public Service Announcement
Advertorial
Awareness campaign
CSR Projects / Programme
New Stories
Features/Articles
WEEKLY
NEWSPAPER
HEALTH’S COLUMN
WEEKLY NEWSPAPER
HEALTH’S COLUMN
Kesihatan – Mingguan Malaysia
Circulation: 350,000 copies
WEEKLY NEWSPAPER
HEALTH’S COLUMN
Life & Times – NST , every
Tuesday
Circulation: 130,000
WEEKLY NEWSPAPER
HEALTH’S COLUMN
Sihat – Metro Ahad
Circulation: 400,000
WEEKLY NEWSPAPER
HEALTH’S COLUMN
Fit4Life – Sunday Star
Circulation: 300,000
WEEKLY NEWSPAPER
HEALTH’S COLUMN
Rona Sihat – Berita Minggu
Circulation: 217,000
WEEKLY NEWSPAPER
HEALTH’S COLUMN
Pesona Wanita, Keluarga &
Kesihatan – Kosmo!
Circulation: 250,000
EXAMPLE OF
ARTICLES BY
DOCTORS
EXAMPLE OF ARTICLES BY DOCTORS
Dr. Ismail Thamby –
Doktor Sakit Tuan, Metro Ahad
EXAMPLE OF ARTICLES BY DOCTORS
Dr. Nor Ashikin Mokhtar –
Women’s World, Sunday Star
EXAMPLE OF ARTICLES BY DOCTORS
Dr. Fong Choong Sian –
You & Eye, Sunday Star
EXAMPLE OF ARTICLES BY DOCTORS
Dr Yeap Swan Sim – Sunday Star
EXAMPLE OF ARTICLES BY DOCTORS
Prof. Madya Dr. Nik Hazlina Nik Hussain –
Soal jawab Dr., Mingguan Malaysia
EXAMPLE OF ARTICLES BY DOCTORS
Dr Amir Farid Ishak –
Art of Healing, Sunday Star
EXAMPLE OF ARTICLES BY DOCTORS
Dr. Shaharom Sulaiman –
Cantik Sihat, Mingguan Utusan
EXAMPLE OF ARTICLES BY DOCTORS
Dr. Nurhalina Azly Minhat –
Kesihatan, Mingguan Utusan
EXAMPLE OF ARTICLES BY DOCTORS
Dr. Norzila Mohamed Zainudin –
Pakar Perunding Pediatrik & Respiratori, Kosmo!
ROLE OF DOCTORS
ROLE OF
DOCTORS
 Source of news stories
and articles
Doctors as journalists/
columnist/writers
EXAMPLE : Source of news stories and articles
EXAMPLE : Source of news stories and articles
EXAMPLE : Source of news stories and articles
EXAMPLE : Source of news stories and articles
AUTHORITATIVE WRITING
PRODUCING AUTHORITATIVE WRITING
 Stay within your area & expertise
 If not, rely on someone else
 Ethical issues to keep in mind:
 Avoid conflict of interest
 Be honest ( never invent; no exaggeration, not
distortion)
 Avoid plagiarism
MAKING YOUR TEXT AUTHORITATIVE






Be convincing, credible and inspire trust
Know your stuff
Show you have experience
Write competently
Know exactly your goal
Never deceive, always be true
WRITING : THINKING LIKE JOURNALISTS
 Timely – something that had just happened
 Relevant – have meaning to the audience
 Important – things that matter
 Focused on change of the established order
 Have impact – focus beyond individuals
TYPICAL NARRATIVE FRAMING
► Overcoming evil
► Transformation
► Tragedy
► Romance
► Coming of age
CONSTRUCTION STORIES
 Look for ideas
 Choose the medium – newspapers/ weekly
 Gathering of facts
 Finding angle of stories
FORM OF STORIES
 News form
 Story form
 Essay form
 Infomational form
 Hybrid form
GETTING STARTED : TEASING INTRODUCTION






Summary
Close-up
Extended anecdote
Description
Scene setting
One liner
CONSTRUCTING THE BODY –
SOME IMPORTANT ELEMENTS
♦ Telling details
♦ Best anecdote
♦ The most amazing facts
♦ Killer
CONCLUSION
▬ News form - tail off
▬ Story form – moral of the story
▬ Essay form – bring the thread and story together
▬ Informational form
WHAT TO AVOID IN WRITING
•
•
•
•
•
•
Overdoing
Clichés
Clichés Idea
Repetition
Rhetorical questions
Convoluted and overdoing sentences
CONCLUSION REMARKS
 Health promotion must be seen as an investment for the
country.
 Consistent reporting on health issues are the staple of
the mainstream media in the industrial nation. We
should emulate them.
 Doctors must be encouraged to write about health
related issues on a regular basis.
 Health promotion must be done not only when a
perceived health thread is detected, but all the time .
THANK YOU …