COMPETITIVE BRAKE PADS POSITIONING

COMPETITIVE BRAKE PADS POSITIONING
September 2014
“INTERNAL USE ONLY — NOT FOR DISTRIBUTION”
MANUFACTURER
BRAND NAME
COVERAGE
SPECIALTY
BEST 2
BETTER 3
GOOD 4
NAPA BRAKES
ADAPTIVE ONE®
85%
NAPA BRAKES
ULTRA PREMIUM™
99%
NAPA BRAKES
PREMIUM™
99%
NAPA BRAKES
PROFORMER
98%
VALUE 5
CARQUEST
MANUFACTURER
BRAND NAME
AKEBONO - BPI
CARQUEST GOLD
GCD, GMD, GD
GRI
CARQUEST RED
CXD
BPI
GRI
TEQ CORRECT CARQUEST BLUE
BCD, BMD, BD, BXD
PXD, PMD
AUTOZONE
MANUFACTURER
BRAND NAME
PERFORMANCE FRICTION
CARBON METALLIC
0369.
ROULANDS
DURALAST GOLD CMAX
DG, DGC
ADVANCE
AUTO PARTS
BOSCH
DURALAST
MKD, MKDV
BOSCH
VALUECRAFT
MKDV
1
MANUFACTURER
BRAND NAME
FEDERAL MOGUL
THERMOQUIET NXT
MX, QC
GRI
WEAREVER PLATINUM
PNAD
O’REILLY
MANUFACTURER
BRAND NAME
BOSCH
DURALAST GOLD
DG, DGC
FEDERAL MOGUL
WEAREVER GOLD
GMKD, GNAD
FED. MOGUL, REMSA, FDP
WEAREVER SILVER
MKD, CNAD, NAD
1
PERFORMANCE FRICTION
CARBON METALLIC
0369.
FEDERAL MOGUL
THERMOQUIET NXT
MX, QC
FEDERAL MOGUL
BRAKEBEST SELECT
SC, SM
BOSCH
BRAKEBEST
MKD, D, C
TRADITIONAL
DISTRIBUTION
MANUFACTURER
BRAND NAME
BPI
RAYBESTOS ELEMENT3
POWER STOP
EVOLUTION
PWR
CENTRIC
POSI QUIET
104, 105, 106
MIGHTY
SYSTEM XL
XL
API
PROSERIES
TRADITIONAL
DISTRIBUTION
MANUFACTURER
BRAND NAME
AKEBONO
PROACT
ACT
BPI
MONROE
RAYBESTOS ADVANCED TECHNOLOGY CERAMICS
ATD
CX, DX
BPI
BENDIX
RAYBESTOS PROFESSIONAL GRADE TITANIUM METALLIC II
FD PGD
CQ, CT, D, MKD, IQ
BENDIX
CQ
MRD, RD
WAGNER
FEDERAL MOGUL
BPI
PERFECT STOP RAYBESTOS SERVICE GRADE QUICKSTOP
ZD, ZX
SGD
PS, PC
OE &
OE SERVICE
MANUFACTURER
BRAND NAME
FEDERAL MOGUL
MOTORCRAFT
1 - Advance Auto Parts and O’Reilly sell Wagner Thermoquiet as their best offering.
2 - Best products are products that most closely match OE in features and performance.
3 - Better products are professional grade products that have OE like features and include additional value such as hardware.
BPI
DURASTOP
BPI
ADVANTAGE
4 - Good products are entry level products with basic features.
5 - Value products have minimal noise reduction features.
MORSE-BOSCH
STANDARD BRAKE
LMD