Company Profile HMC Consulting Group

Transcription

HMC
Consulting Group
Company Profile
HMC Consulting Group
The global automotive market shows increasing complexity, former local markets turn into
nationwide or paneuropean competitive situations. Informations are not protectable any longer,
transparency is global and given in a matter of seconds. Decision processes of customers are
rapidly changing in the “digital age” of the worldwide web.
Beside the mature markets of West Europe, North America, Japan and South Korea, where the
volatility is predictable quite precisely, manufacturers are facing different problems and needs in
the „BRIC” Markets. Apparently several evolutionary steps of the mature markets are skipped in
these emerging markets.
Furthermore, in many markets ownership of a car gets less important. In fact, vehicles become
increasingly part of a „multimodal mobility chain“, a trend which will become even stronger in
times of a proceeding urbanization.
In this environment, especially the Automotive „Downstream“ is changing faster than ever before.
Only manufacturers that are able to follow the pace of the market will be amongst the winners.
Copyright© 2013 HMC Automotive Strategie- und Marketingberatung GmbH
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HMC
Consulting Group
Who we are – our Consulting Philosophy
Founded in March 2004, „HMC Automotive Strategy & Marketing Consulting GmbH`s“ USP
is the specific know how of our partners in the area of Sales, Marketing, Aftersales and
Financial Services in the Automotive Downstream.
A main reason for setting up projects with external consultancy is their assumed capability
of „thinking out of the box“. We share this assumption, but for us, a mandatory condition
is the in-depth knowledge of „in the box“, which - from our perspective - is only given by
long time management experience and responsibility in the industry.
Following that principle, all our consultants (only senior partners) have - beside their
methodological competence - a respective career in the Automotive Downstream.
Our standard generally is „to be on a par“ with our clients working out and implementing
solutions for all kind of Automotive Downstream questions.
Our Senior Partners and collegues from the network have gained their Management- and
Top-Management experience at Daimler, Ford, General Motors, Hyundai/Kia, PSA, VW,
Deutsche Bank and Société Générale. In the course of their career, each of them was
responsible for a number of restructuring- and integration-projects.
The in-depth knowledge gained from personal responsibility as the major differentiator
versus „Classic Consultants” guarantees, that beside a „theoretical ideal solution“, we will
define solutions based on the personal experience of our team. This will enable our clients
to realize „Quick Wins“ and generally assures appropriate implementation time frames.
Our work does not end with the final project report and we would appreciate to support
the implementation phase as external Project Manager or Interim Manager.
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HMC
Consulting Group
Our Range of Services
Our field of competence is the Automotive Downstream: the Automotive Sales, Marketing
and Aftersales processes, including all related Service Businesses in the process chain.
A strong increasing influence on the entire process and known behaviour of all participants
is given through the internet and all related communication, decision process and business
process opportunities.
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HMC
Consulting Group
Our Range of Services for Manufacturers and Importers
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Market, Segment and Competition Analysis
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Strategic Pricing and Margin Policy
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Brand and Communication Policy
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Optimization of Dealer Marketing and CRM
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Implementation Support of the Product specific Marketing Mix
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Optimization of Product and Price Communication

Implementation and Optimization of innovative Marketingtools (e.g. E-Commerce, Social
Media, Performance and Affiliate Marketing)

Implementation and Optimization of the Financial Services Toolbox (Consumer Financing
and Leasing, Wholesale Financing, Insurances, other Services)

Implementation Strategies for innovative Mobility Concepts (e.g. Car-Sharing, E-Mobility,
multi-modal Mobility Concepts)
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Implementation and Optimization of Remarketing Strategies

Target group oriented Sales and Marketing Approaches (e.g. Private vs. Fleet Customers)

Distribution Network (Dealer / Importer) Policy and Analysis

Financial Restructuring and Mergers & Acquisitions of Dealers, Interim Management

Definition of Dealer Contracts, Sales and Aftersales Standards

Optimization of Organizational Structures and Processes on all Downstream Levels

Field Force Management and Controlling (incl. Reporting)

External Project Management, Interim Management
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HMC
Consulting Group
Our Range of Services for Financial Service- and other Providers
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Market, Segment and Competition Analysis
Market and Business Area Strategies
Implementation and Optimiziation of the Product Portfolio
Cooperation and Joint-Ventures with Manufacturers, Importers and Dealers
Other Automotive Downstram related Products (Car Insurance, Warranty Products,
Roadside Assistance, Fleet Management, Rental and Car Sharing Business)
Optimization of Organizational Structures and Processes (Sales and Marketing,
Customer Service, Risk Management, Operations)
Field Force Management and Controlling (Reporting)
Optimization of Remarketing Strategies
External Project Management, Interim Manangement
Our Range of Services for Dealer Groups and Investors
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Market, Segment and Competition Analysis, especially on local or regional Level,
Evaluation of Multi Brand opportunities
Market and Business Area Strategies
Customer Group oriented market approach (e.g. Private vs. Fleet Customers) in a local
or regional environment
Controlling, Organizational Structures and Reporting Tools, Horizontal vs. Vertical
Steering for Multi-Brand Groups
Implementation and Optimization of Financial Services and other Service Business (e.g.
Car Insurance, Warranty Products, Rental and Car Sharing Business, Local Fleet
Management)
Optimization of local Marketing and CRM
Optimization of Organizational Structures and Processes (Increasing Effiency by
bundling the process chain and levelling Synergies between New and Used Car Sales,
Parts & Accessories and Aftersales)
Remarketing Strategies and Processes
External Project Management and Interim Management
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HMC
Consulting Group
Our Consulting Approach
Our Consulting Approach is holistic, including in general -4- phases
Phase I:
Market and Process oriented Context Analysis, joint Description of
Result Expectation
Phase II:
Development of Solution Alternatives, „Experience Benchmark
driven“ HMC Recommendation
Phase III:
Integrated holistic Implementation Concept
Phase IV:
Implementation Support by HMC, Interim Management
(if requested)
Context-oriented Problem analysis
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HMC
Consulting Group
Strategy-Development and integrated Marketing-Conception
Our Consulting Approach is holistic and modular, after each jointly defined
Project Module, the Client has the opportunity for a „Make or Break“
Decision.
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HMC
Consulting Group
The Team (I)
Actually we are 5 Senior Partners having in total more than one century business experience in the
Automotive Downstream. A number of the Top Ten Global Players have been our employers. This
guarantees, that all our Collegues and our Network Partners can discuss „on a par“ with the
Client`s Management and Top-Management.
Efficient and succesful Consulting means „to walk the Realistic Way“ together
with our Clients after evaluation of all possible Alternatives!
Thomas Bade
Founder of the HMC Consulting Group in 2004, today he can look back to more than 20 years in
Automotive Sales, Marketing, Aftersales and Financial Services plus more than 6 years in
Consulting. After an Apprenticeship in Banking and Studies in Economics and Business
Administration, he worked in different Management and Top Management positions for 3 of the
actual Top 5 Global Car Makers and for 2 Top European Banks. He has deep experience in
intercultural work and is one of the very few people in Europe combining Top Management
Experience in Automotive Sales, Marketing and Financial Services. (Details)
Torsten Kühl
Managing Partner at „HMC Automotive Strategie & Marketingberatung GmbH“, has more than 20
years Experience in Automotive Dealer Business and Financial Services. After an apprenticeship in
Automotive Sales & Administration and Studies in Business Administration, he spent 20 years at 3
well known Leasing Companies. During that time, he had responsibility for all business areas of
Full-Service Leasing. He was Head of several Re-Engineering and Integration Projects with specific
responsibilty for IT Processes and Product Books. (Details…..)
Andreas Prillmann
Spent more than 25 years of his career for Top Players in Consumer Goods and Automotive
Industry with focus on Marketing, Sales and Aftersales. Since 1997, he held several TopManagement Positions in the Luxury Car Industry.
Based on Studies in Economics and Social Sciences, Andreas Prillmann has special expertise in reengineering, strategic Brand, Market and Dealer Network Development. (Details)
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HMC
Consulting Group
The Team (II)
Peter Sommer
Peter Sommer has more than 30 years experience in the Automotive Downstream sector.
Based on Studies in Business Administration, he was in charge of several responsible positions in
all Marketing and Sales Areas of Headquarters and NSC`s, since 2000 on Top Management Level.
He has special expertise in Dealer Marketing, Product Launch Strategies, Dealer Network
Development, Sales Operations and Field Force Management, Optimization of business processes
and project controlling. (Details)
Göran Tamm
After Studies in Business Administration, Göran Tamm gained more than 25 years in-depth
Marketing and Management Expertise. He started his Career in FMCG and worked more than 15
years for Top Players in the Passenger Car and Truck Business, where he made major contributions
to profilize Premium and Volume Brands. He has in-depth experience in intercultural work and has
been part of severel re-engineering processes. Göran Tamm has special expertise in global Brand
Development and Optimization of Marketing Processes. (Details)
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Company Profile HMC Consulting Group

Transcription

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