Portfolio - Wolfgang Maehr

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Portfolio - Wolfgang Maehr
Portfolio
Wolfgang Maehr
2012
Bio
Interaction Designer with more than 5 years of experience specialised
in making mobile applications, web applications and the (mobile)
internet easier and more interesting to use. Nomad, currently based in
Singapore, keen to explore new lands to observe people’s quirks and
osmosing different cultures.
Worked on numerous technology driven projects across platforms
ranging from desktop computers to mobile devices and TV set-top
boxes, some of which have over half a million downloads. Still looking
for my true calling to contribute more to the world we live in. Very
interested in how we shape the interactions between humans, our tools
and our surroundings way beyond computers and screens. I care about
working in keen teams, where everybody goes out of their way to ship
quality products.
Born and raised in a historic town (pop. 35.000) at the Austrian-Swiss
border, I hold a software architecture degree and a Masters Degree in
Interaction Design and Human Computer Interaction from Sweden.
Since then, I honed my Interaction Design skills at Opera Software in
Norway and India and by running Extra Thought, a Singapore-based
Interaction Design consultancy. I curate DestrActions, a monthly design
event where people meet over collaborating on design challenges.
I ♡ Ultimate Frisbee and I miss my 1996 Royal Enfield motorbike.
Portfolio: Wolfgang Maehr, 2012
Good design makes people care.
Worthwhile design creates altruism.
Portfolio: Wolfgang Maehr, 2012
Design Process
Depending on the project needs, the typical
design process would encompass some of the
following steps:
— User research: interviews, observational studies, user
testing, personas, etc.
— Ideation & exploration: creative workshops, brainstorming,
creativity methods, etc.
— Product design & strategy: use cases, specification, overall
navigation and site-structure, information architecture, etc.
— Interaction design & development: iterative approach to
design the details required together with developers,
graphical designers, guerrilla testing, etc.
— Testing & review: usability reviews, user testing, field
testing, etc.
User Research
What?
Idea Generation
& Exploration
This?
Product Design
& Strategy
This.
Interaction
Design &
Development
How.
Testing &
Review
How?
Product
Portfolio: Wolfgang Maehr, 2012
Selected Projects
Note: Due to the nature of my work the most representing output are wireframes and mock-ups. These are
a result of the preceding and iterative steps of user research, ideation, conceptualisation, user testing and
reviews and other activities.
However, much of this happens with pen and paper or in text documents or meetings, all of which is even
more boring than wireframes in a portfolio and hence have been omitted here.
Portfolio: Wolfgang Maehr, 2012
Spuul
Spuul is the first legal Bollywood movie streaming web site. Founded
and built in Singapore, they first approached Extra Thought to design
the UI for their website launch.
For their web product, I did following:
— User research: interviews, cultural exploration, competitive analysis
— Product specification: functionality spec and wireframes
— Development support: testing, and guidance
The site has launched successfully and has been developed further
in house building. As co-founder of Extra Thought, I supervised:
— Branding: logo, colour palette and fonts
— UI design: mockups and spec
— UI design for iPhone, iPad, Android phone and Android tablet apps.
Portfolio: Wolfgang Maehr, 2012
O1: Login Overlay
Progress Feedback
Overlay
LA1: Home Page
(spuul.com)
CL1: Clip Listing Page
(spuul.com/popular)
LA2: logged in (free)
LA3: logged in (premium)
CD1: Clip Detail Page
(spuul.com/watch?clip=xyz)
UA1: User Account Page
(spuul.com/account)
CD2: resume
SR1: Search Result Page
(spuul.com/search)
LA2a/LA3a: first login
CD3: play clip
CD4: play trailer
CD5: special clip page
O2: Registration Overlay
Progress Feedback
Overlay
ER1: Error 404 Page
(spuul.com/404)
O3: Special Payment
Overlay
Progress Feedback
Overlay
FA1: F.A.Q. Page
(spuul.com/faq)
AC1: About & Contact Page
(spuul.com/about)
TC1: Terms & Conditions Page
(spuul.com/tnc)
Navigation Flow
Portfolio: Wolfgang Maehr, 2012
CD2: ClipD Resume (fp)
»
Confidential
Spuul Wireframes v.0.1 by Extra Thought
»
…
…
…
…
Wireframe
…
…
paused movie
Live Site
paused movie
…
1
…
2
3
4
5
m Ipsum…
Portfolio: Wolfgang Maehr, 2012
1
1
2
3
4
2
3
4
5
5
…
…
1
2
…
Clickable PDF Wireframe
welcome screen after buying access
Portfolio: Wolfgang Maehr, 2012
Live Site
landing page
Portfolio: Wolfgang Maehr, 2012
Spuul: Recap
Challenges for the Design:
— Speed and ease of use for a vast range of users in terms of age and computer
literacy.
— Making the UI scalable for desktop and TV.
— Making the UI and navigation simple and elegant yet easy to explore and
information rich.
— Variety of content such as movies versus TV shows as well as free, premium and payper-view.
Thoughts on the Design:
— Focus on movie banners as these are recognisable.
— Personal bar on the right for favourites and unfinished movies.
— Progressive disclosure of information (e.g. movie rating, synopsis, etc.) on hover.
www.spuul.com
Portfolio: Wolfgang Maehr, 2012
Stickery
Stickery: Mermaid Waters is an educational iPhone game for preschoolers to learn basic maths. It is a Singapore-based startup and
through Extra Thought I helped them improving and monetising their
app as well as delivering learning progress reports to the parents.
My responsibility was:
— Overall User Experience: Game concept, storytelling, etc.
— Game design for the educational games
— UI design for the parent section of the app
— Wireframes and UI design for their mobile and desktop analytics web site
— User testing and research
As a small startup, everybody is involved in discussions and work in
various fields outside their responsibilities.
Portfolio: Wolfgang Maehr, 2012
Screenshots
Portfolio: Wolfgang Maehr, 2012
Stickery Reports
(page title)
Logo
Sign Up
Login
Login
Signup for Free
e-Mail
Learning for kids is not just game-to-child. Its about parent-to-child. Signing up allows
you to monitor your child's progress over time. You can see which skills your child is picking
up quickly and which skills your child is struggling with. Our free accounts provide you with
following:
[email protected]
Password
Forgot password
your password
sales pitch
(analytics, advice, curriculum)
Login
• Skill overview of your child's strengths and weaknesses.
• Progress reports on your child's learning performance.
• Problem area reports on which specific things your child has difficulties with.
• Learning tips on how to strengthen your child's skills in a playful manner.
6
5
Counting (last 30 games)
97%
7 (last 30 games)
97%
4 (28 games)
80%
5 (28 games)
80%
8 (28 games)
80%
6 (28 games)
80%
2 (28 games)
80%
3 (28 games)
80%
1 (last 30 games)
75%
9 (30 games)
33%
4
Sorting (28 games)
80%
Less or More (last 30 games)
75%
Number Recognition (30 games)
33%
2
1
Overall time spent playing: 55 minutes
Overall (all 123 games)
3
70%
0
Average Mistakes over Time
Counting
Skill Overview
See what your child is good at.
Less or More
Number
Recognition
Current level: 3
Sorting
Learning Curves
See how fast your child learns.
Overall (all 123 games)
70%
Problem Areas
See the numbers your child
struggles with.
This information helps you as a parent, to see if your child likes the game and how often it
plays. It also helps you understand what your child excels in and what it finds difficult. As we
are using the California Preschool Curriculum as a basis for our games, you can foster your
child's development.
Signup
Setting up reporting is three easy steps:
1. Create an account.
2. Get your iOS device, start Stickery and tap on "Progress Reports".
3. Tap on "Sign in" and enter your e-mail address and password.
All Apps
App Page #1
We only collect data measuring your child's playing performance: how many right and wrong
answers, which questions and so on. All this information is only used to generate these
insights for you, we do not use it in any other way. For more details see our Terms and
Conditions.
Signup
App Page #2
2011 Appyzoo Inc, All Rights Reserved Privacy Policy Terms of Service
Apple, the logo and iPhone are trademarks of Apple Inc., registered in U.S. and other countries.
© Appyzoo Inc.
F.A.Q. | About | Terms & Conditions | Privacy Policy
Wireframe Mobile
Mockup Desktop
landing page
landing page
Portfolio: Wolfgang Maehr, 2012
Stickery Reports
What has my child been practicing?
What has my child been practicing?
Beginner Mathematics
Addition, subtraction, counting, subitising
Advanced Reading and Writing
Beginning sounds, letter shapes, alphabetic order
How well is my child faring?
More or Less (last 30 games)
Order by Size (all 26 games)
Addition (all 12 games)
Number Recognition (last 30 games)
Overall Performance (last 98 games)
How can I help my child?
Activity #2: Number Chase
Put numbers on the wall around the
house and play a game. "I am going to
find the number 4", and then run to it.
Mathematics
Addition, subtraction, counting, subitising
Reading and Writing
Beginning sounds, letter shapes, alphabetic order
How can I help my child?
Activity #2: Number Chase
Put numbers on the wall around the
house and play a game. "I am going to
find the number 4", and then run to it.
Activity #33: Singing while Adding
Sing some of the addition songs sound at
Songs For Teaching: http://
www.songsforteaching.com/math/
additionsubtractionsongs.htm
Activity #2: Number Chase
Put numbers on the wall around the
Wireframe Mobile: v.1
Wireframe Mobile: v.2
home page: logged in
home page: logged in
Portfolio: Wolfgang Maehr, 2012
T&C Page
logout
Privacy Policy Page
Retrieve Overlay
4: password sent
Footer
FAQ Page
About Page
Login Overlay
5: activate account
Header
Header
Home Page
(not logged in)
Home Page
(logged in)
Settings Page
Signup Overlay
App Page
logged
in
Curriculum Page
logged
in
Reminder Settings Overlay
8: mail settings
changed
Change Email Overlay
1: email changed
Delete Account Overlay
9: account deleted
6: set up logging
7: too little data
Skill Page
logged
in
Game Page
logged
in
Change Password Overlay
Advice Page
2: password changed
3: password not
changed
logged
in
Share on e-Mail
10: advice shared
Share on Twitter
Share on Facebook
Navigation Flow
progress report web site
Portfolio: Wolfgang Maehr, 2012
Spielsprache Wählen
de
Deutsch
Laden
English
es
Español
Descargar
fr
Français
Télécharger
日本
zh
中国
Signup
Stickery
Parent Zone
Logout
[email protected]
A Stickery account provides for free:
• Tracking of your child's learning performance.
• Customized parenting tips.
• Ability to reset the game and play it again.
en
jp
Free Account
Skip
Progress Reports
Parent Guide
Get the Full Game
Email [email protected]
Language: English
Reset
Password minimum 8 characters
ダウンロード
By signing up, you agree to our
terms of service.
下
Bitte wählen Sie die Spielsprache für Ihr Kind.
Das herunterladen des Sprachpaketes kann
etwas dauern, wir bitten Sie um etwas Geduld.
Continue with English
Game?
The story will restart. Your progress reports
will not be affected.
Feedback Forum
Cancelwith Your Friends
Reset
Share Stickery
OPTIONAL
Your child's details:
Female
Male
Credits
Birthday
2008-01-01
Reset Game
We do not share your child's details
with third parties.
More information at http://parents.stickeryapp.com.
More information at http://parents.stickeryapp.com.
Mockup Mobile
Mockup Mobile
Mockup Mobile
language selection for
iPhones running in German
signup for a learning
reports account
confirmation dialogue
styling
Portfolio: Wolfgang Maehr, 2012
Stickery: Recap
Challenges for the Design:
— How to keep 3–6 year olds entertained long enough to track learning progress?
— How to design simple and fun games allowing tracking of learning progress versus
arbitrary play? How to filter out arbitrary play sessions?
— How to let parents know that there is more to the game, such as are progress
reports, and how to get them to sign up?
— How to keep children out from parent sections such as paid upgrades or settings?
Thoughts on the Design:
— Creation of an overarching story to keep children interested.
— Clear visual distinction between screens for children and parents.
— Building of a design foundation for more games to expand upon.
http://www.stickeryapp.com
Portfolio: Wolfgang Maehr, 2012
Give Blood
Give Blood is a small and simple iOS app that allows people to be
notified if blood of their blood group is urgently needed close by.
Hospitals and private users can log in on the web and post blood
requests that are routed to the appropriate app instances.
My responsibility was:
— User Experience of the iOS and web app: Conceptualisation, wireframes and testing.
— UI design review and cleanup of the iOS app.
— UI design of the web app.
Portfolio: Wolfgang Maehr, 2012
Cancel
Save
Profile Information
Back
Requests (3/17)
Back
Requests (3/17)
Date
Location
Blood
Ref
Status
Yesterday, September 22, 2011
The Apollo Clinic, Jyoti Nivas
College Rd, Bengaluru, India
ABIN-KA-BGL-XY02643-Z
In need
Facebook
Name
John Doe
Location
Date
Location
Bangalore, India
Select Blood Type
A
B
AB
0
pos
neg
Facebook
Show Alerts
Anytime
1 Month
Blood
Ref
Status
Yesterday, September 22, 2011
The Apollo Clinic, Jyoti Nivas
College Rd, Bengaluru, India
ABIN-KA-BGL-XY02643-Z
In need
3 Months 6 Months
Never
Twitter
Back
Twitter
Requests (3/17)
Message (140 characters left)
Your message to the receiver…
Contact (phone or email)
+91 97 12 564 214
Message (140 characters left)
Your message to the receiver…
Cancel
Send
Q W E R T Y U I O P
A S D F G H J K L
Contact (phone or email)
+91 97 12 564 214
Cancel
Pledge Blood
Z X C V B N M
Send
123
space
Wireframes
app interaction
Portfolio: Wolfgang Maehr, 2012
Next
Cancel
Profile Information
Name
John Doe
Location
Bangalore, India
Save
Select Blood Type
A
B
AB
0
pos
neg
Show Alerts
Anytime
1 Month
3 Months 6 Months
Never
Wireframe
Concept
Layout Exploration
Final Mockup
user profile screen
user profile screen
(by external collaborator)
user profile screen
user profile screen
Portfolio: Wolfgang Maehr, 2012
Back
Date
Location
Blood
Ref
Status
Requests (3/17)
Yesterday, September 22, 2011
The Apollo Clinic, Jyoti Nivas
College Rd, Bengaluru, India
ABIN-KA-BGL-XY02643-Z
In need
Facebook
Twitter
Pledge Blood
Wireframe
Concept
App Screenshot
Final Mockup
initial design
(by external collaborator)
during development
enhanced and cleaned
Portfolio: Wolfgang Maehr, 2012
Give Blood: Recap
Challenges for the Design:
— How to make a simple and relevant UI for an app that will be accessed very rarely.
— How to show only relevant requests yet avoiding an empty app implying uselessness.
— What kind of location filtering to apply: current location, Facebook information, etc.?
— How to discourage scamming but allowing people posting requests?
Thoughts on the Design:
— Aiming for a nice and clean brand that does not have the usual iOS app gloss.
— Creating a feeling of a “donor id” that eventually can be extended to a blood
donation record or a virtual health card.
— Simple notification method allowing users to choose their preferred means of
communication.
Not launched yet.
Portfolio: Wolfgang Maehr, 2012
Other Projects
Other projects have been across various domains, such as:
— Product and system design
— Dashboard interfaces
— Web sites and web apps
— Intranets
— Widgets on desktop, mobile and TV
— Desktop applications
— Mobile web browsing
These projects have covered different parts of the design process
from user research over development to usability testing.
Portfolio: Wolfgang Maehr, 2012
System Flow Design
user journey sketch
Portfolio: Wolfgang Maehr, 2012
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Portfolio: Wolfgang Maehr, 2012
user accesses the site
URL or bookmark
#1
User browses for RFQs to apply for.
User Type: A, B, C
HO1
PR1
user accesses an RFQ on the site
Google search, partner site, email link
RL1: RFQ Listing Page
Logo
SingTel
All RFQs
Header
only relevant
Logout
Search
Items Requiring Attention
logo
HO2
HO1: Home Page: logged in
Logo
SingTel
Header
Most Relevant RFQs
add new
Logout
Items Requiring Attention
Search
logo
logo
logo
logo
logo
logo
logo
logo
Bookmarks
logo
logo
logo
User Actions:
> browse by: tag, search, listing
> click on RFQ: image, title, author, expand
–––
Logic: Most relevant RFQs:
- new/unseen RFQs + soon ending RFQs based on
previous tag/category
logo
see all
Most Recent BOs
add new
Logic: Items Requiring Attention:
- own closed RFQs that lack need a bidder selection
- transactions pending rating
- etc.
logo
logo
Search
logo
image
SGD 200
image
SGD 200
image
image
SGD 200
logo
logo
logo
Bookmarks
logo
logo
logo
logo
logo
logo
logo
logo
logo
see all
RD: RFQ Detail Page
target of any shared link
Logo
SingTel
Header
Logout
Items Requiring Attention
logo
logo
logo
logo
logo
logo
expand to RLa
logo
Bookmarks
logo
logo
logo
logo
logo
logo
logo
Logic: Bookmarks:
- RFQs and BOs that were bookmarked
SGD 200
Fusce dapibus, tellus ac cursus commodo, tortor mauris.
logo
logo
User Actions:
> browse/filter by: tag, search, listing, all/relevant,
posting date (default), closing date
> click on "expand" will expand
> click on RFQ title opens RFQ Detail Page
> click on logo or author opens Organisation Page
> click on tags and categories,open RFQ Listing page
with matching criteria
–––
Logic: RFQ Listing:
- sorting: closest first (different per filter)
- display 20 entries per page
Similar Open RFQs
logo
logo
Learn More
logo
RLa: RFQ Listing Expanded View
PR2
logo
logo
report
share
logo
c
bookmark
PS1
HO2: Landing Page: not logged in
logo
User Actions:
> bookmark, report, share via pre-written email or LinkedIn
> apply opens Partner Site
> full details opens RFQ Detail Page
–––
Logic:
- button unfolds and stays unfolded
Display:
– essential details of the RFQ
– user rating (if available)
logo
RDa: Closed RFQ with Ratings
Transaction Rating
Logo
SingTel
Header
Login
Opportunities
how this works
Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum.
Most Recent RFQs
Signup
User Actions:
> signup (main focus)
> login
–––
Display:
– sales pitch and explanation at the top
– direct list of benefits in the right panel
Logo
SingTel
All RFQs
partner logo
logo
Login
only relevant
Signup
Search
logo
logo
logo
Header
Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum.
Our Strategic Partners
Search
logo
Our Strategic Partners
partner logo
partner logo
logo
logo
see all
Most Recent BOs
image
What Are Bulk Offers?
Search
image
image
logo
logo
Similar Open RFQs
logo
RDb: Closed RFQ with Pending Rating
partner logo
Header
Logout
Please rate the transaction:
Items Requiring Attention
logo
public comment
logo
private comment
logo
logo
logo
save
logo
logo
image
User Actions:
– as otherwise plus signup
–––
Display:
- small signup banner remains on top with call to
action
right panel explains benefit of signup (bookmarks):
sales pitch and logos
SingTel
logo
logo
logo
RL2: RFQ Listing Page: not logged in
PROCESSING
logo
logo
Bookmarks
logo
logo
logo
logo
SGD 200
SGD 200
SGD 200
how BOs works
SGD 200
see all
expand
logo
Transaction Rating
logo
logo
logo
transaction rating pending
Web Portal Navigation
functionality and navigation
Similar Open RFQs
logo
logo
logo
logo
RDc: RFQ Detail for Partner
logo
Suppliers Who Submitted a Bid:
Portfolio: Wolfgang Maehr, 2012
logo
logo
logo
Loan Details
Amount
25,000
Prepayment
Rs.
Full loan amount in Indian rupees. Mauris iaculis porttitor
posuere. Praesent id metus massa, ut blandit odio.
Interest
10 %
Amount
Annual fixed interest rate.
25,000
Rs.
The planned advance amount.
Tenure
5
years 11
months
After month
Total tenure of the loan. Mauris iaculis porttitor posuere. Praesent
id metus massa, ut blandit odio. Proin quis tortor orci.
Fees
2.3 %
Total Amount:
Equated Monthly Instalment (EMI):
7
When do you plan to start making the
advance payments?
Fee
Processing fees on the loan amount. Mauris iaculis porttitor
posuere. Praesent id metus massa, ut blandit odio.
Rs. 10.53.300
Rs. 8,00,528
Month Start Balance
Interest
Principal
End Balance
1
24,00,000
20,000
24,462
23,75,538
2
23,00,000
20,000
24,462
23,75,538
3
24,00,000
20,000
24,462
23,75,538
4
24,00,000
20,000
24,462
23,75,538
5
24,00,000
20,000
24,462
23,75,538
6
24,00,000
20,000
24,462
23,75,538
7
24,00,000
20,000
24,462
23,75,538
8
24,00,000
20,000
24,462
23,75,538
9
24,00,000
20,000
24,462
23,75,538
10
24,00,000
20,000
24,462
23,75,538
11
24,00,000
20,000
24,462
23,75,538
12
24,00,000
20,000
24,462
23,75,538
Annual Amortisation Table
Every 3 months
Do you plan to pay off parts of the
loan in advance?
Monthly Amortisation Table
5.4 % On each payment
What's the fee the bank charges for
advance payments?
Find better loans on BankBazaar for free:
Car loan · House loan · Personal loan
Loan Amount via EMI
Rs.
25,00,000
Amount Prepaid
Rs.
0
Total Interest Due
Rs.
2,15,327
Prepayment Fee
Rs.
0
Total Cost
Rs.
27,15,327
Loan Breakup
Before Cleanup
After Cleanup
initial design on client site
review + redesign: wireframe
Pay-off Time
Portfolio: Wolfgang Maehr, 2012
Cost-Benefit
…
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Intranet Wireframe
user research, ideation + conceptualisation, specification + design
Portfolio: Wolfgang Maehr, 2012
Opera Developer Tools Wireframe
user research, ideation + conceptualisation, specification + design, testing
Portfolio: Wolfgang Maehr, 2012
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Visualisation Concepts
web developer tool box model
Portfolio: Wolfgang Maehr, 2012
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Portfolio: Wolfgang Maehr, 2012
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Maehr, 2012
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Mobile Browser Interaction Concepts
Thanks for your interest.
For any questions, feel free to contact me:
[email protected]
Portfolio: Wolfgang Maehr, 2012

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