Eagle-950 PP - Lubbock Radio Advertising

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Eagle-950 PP - Lubbock Radio Advertising
93.7 The Eagle
Classic Hits on the Radio
•93.7 The Eagle: Contains music that takes the listener back to an
earlier time in their life. It just so happens that these listeners have
some of the highest incomes and greatest purchasing power of just
about any demographic. (548 million annually)
•It's audience has an emotional affiliation with the music.
•The audience has a higher degree of purchasing power
93.7 The Eagle
What is unique about the Classic Hits Radio Audience
34.8%
Classic Hits:
The Classic Hits format is based in
60’s, 70’s and 80’s rock music. It has a
softer tempo, playing only the hits from
Classic Rock artists. (examples: The
Eagles, CCR, Journey, Billy Joel,
etc…)
28.8%
13.1%
12.5%
7.6%
3.2%
Female/Male Skew: 45%/55%
Median Age: 44
12-24
25-34
35-44
45-54
55-64
65+

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