your FREE Digital ·CSUnArL

Package 4: EarthLink.pdf
Client:
Date:
EarthLink
2005
This package gives the reader a reason to respond from the very beginning and
continues with benefits for the reader throughout the letter. This acquisition
letter quickly became the control.
Cost: Estimated $380/M plus postage and lists.
Please scroll down to view package
EARTHllHK, IHC.
3100 Mew York Drive
Pasadena, CA 91107
Tor,n /
-frlj
~arlr,Lln,k.
-for
3 mom"r and I' II rend
yOIA a
pR.FF D'3r1a /
Camera .
~f:.lj Datjlon
POlA
nder
and C"alrm an / Farl"Llnt
John Q. Sa m ple
Test =7 New OM Creative
Ea rthL ink, Inc.
123 Ma in Str eet
An y town, CA 98705
poe 1/21 01
SKY DAVTDH
EARTHLIHK FOUHDER
John Q. Sample
Ea r thLink, Inc.
123 Main Street
AnytmVIl , CA 987 65
Dear John Q. Sample,
You're goi ng to e n j o y the FREE digital camera I 'm se nding you.*
It 's a c oo l gift whose value goes far beyond t he $99 it would
cost i n most stores.
You'll be able t o e mail you r pictures t o f riends and family
right over the Net.
You can al s o use the came ra to s ha re famil y pic tures, r e cord
your adv ent ures with fri end a and even post you r fa vorite snaps hots
directly to your Web site.
It ' s fun, e xciting a nd i t's FREE .
Ev en better , wit h Ea rthLi nkTw as you r Int ernet provider, you 'll
get r eliable , high-speed acce ss to the Ne t with unequa l ed cus tomer
service - voted be s t by PC Ma gazine , Mob i le Comp u ting, Mon ey Magaz ine
and others.**
J ohn, when yo u try EarthLink for 3 mont hs we' l l show you that
t he Internet can be easy, f a st a nd f un again.
Wit h over 5,000 loc a l access numbers a cross the U.S. and Canada,
we make busy signals virtually a thing of the past.
You'll get your own Persona l Start Page SM which shows o n ly those
t hings you're interested in . Whether i t 's the la t est news, sports,
stock quotes, weather, personal remi nder s - a n ything at all - just
l og o n and it pops-up on your screen.
You get your own Web p age and our s i mple Click-N-Build Web page
design application which makes it f ast a nd easy to create and update
your own pers ona l We b s ite .
You also get a FREE subscript ion to bLinkU t , our exclusive
bimonthly membe r magazine t hat keeps you up-to-date on al l the best
sites, ne we st s o f tware and latest technology to make surfing even more
fun.
And if you ever need techn i cal support, we 're on call, 24 hours a
day, 7 days a week - to ll -f r e e - to give you clear, fast , st r ess-free
help. (You can also get qu ick , reliable and professional support via
email.)
Yet with a l l of t h is - f as t , mo re re l iable service AND your FREE digital camera - EarthLink still cos t s less than what AOL and others charge. You've never had better reasons, and it's never been e asier, to try EarthLink. Si mpl y pop the CD I' ve enc l osed into your computer and follow the
step-by-step instructions. Insta ll ation i s a breeze . And you can keep
all your favor i te bookma rk s and we ' ll even help you tell all o f your
online friends about your ne w ema il address.
See f or yourse l f.
Tr y us for 3 month s. Af t er t hat, you can stop y o ur EarthLink service whenever you l ike . Yet whatever you decide, the di gi t al c amera i s y ou rs to keep - FREE and wi t h no f urther obligation . So why wait ? To get the b e st customer service, the fastest
connec t i ons, fewe r busy signals, a l ower p r ice - plus a FREE digital
camera - pop in your CD and get s tarted today.
I n addition to our great dial-up servic e , we now also offer high­
speed Ea rthLink DSL in over 5 0% o f t he u .S. To find out more about DSL
service in you r area, call I-BOO-EARTHLINK and mention DSL p romo c ode :
DMDU30017 .
I' m l ookin g forwar d to providing you wi th f ast, dependable, trouble -free service. With best wishe s,
£4(4)4
Sky Dayton
Founder and Chairman, EarthLink
P.S. To see why CNET magazine awarded us it s Editors ' Choice for BES T
15P, pop in your free CD and fol l ow the easy steps. (You can a lso cal l
toll-free , 1.BOO.EARTHLINK. Just be s u re to mention your reg i stration
c o de : 400059684 to get your FREE digital camera. )
* Camera
**
is available for Windows 95 or higher computers only. Camera offer requires you to maintain your EarthLink Internet access membership at $19.95 a month,
for a minimum of three months. Camera is non-returnable, unless defective. EarthLink reserves the right to substitute another digital camera of equivalent specifica­
lions and value. Camera not shown to scale. Should you cancel your EarthLink membership within Ihe first three months, you will be billed an $89 cancellation fee.
This offer is for new members only and only while supplies last. This offer cannot be redeemed in conjunction with any other offer. Valid with major credit card orders
only. Please allow 7-10 business days for camera delivery upon camera type selection. Your camera will arrive via UPS free of charge. Camera requires: Pentium
133 ortaster, USB port, 16MB memory, 200MB free hard disk space, CD-ROM and Windows 95 0' ,higher. Offer ends May 31 , 2001 .
CNU - Editors' Choice Award 2100 , PC World - World Class Award: 7/00, PC Computing - Editor's A-List Picks t /OO, Money Magazine - Super Deal Award 2100 .
~00 1 EarthLrnk, Inc. and Sprint Communications Company LP. Trademarl<s are property of their respective owners. EarthLink and Earthlink logo are trademarl<s af
EarthLink, Inc. All rights reserved . Sprinl and the Sprint logo are trademarl<s of Sprint Corporation. EarthUnk, Inc. 3100 New York Drive, Pasadena, CA 911 07.
LfUaSD424 1- 5001 DOD4245
WHAT THE EXPERTS SAY ABOUT EARTHLlNK'S AWARD-WINNING SERVICE ...
"I LOVE EarthLink. Your service, technical support, interface
"After a month and a half of trying to get Internet software
and availability is AWESOME. I recommended you to everyone.
from AT&T, my brother-in-law came to the rescue. He suggested
Needless to say, I don't regret leaving AOL for a moment."
that I go through his ISP. Five minutes later I'm wri t ing this
- J. Tremmel
letter. You guys rock l "
- K. Modesitt
"It is easier to view information from my Start Page... I don't
think my online experience could get much better. I'm recom­
mending EarthLink to all my friends."
"My connections are always at top speed and it's amazing how
much faster everything loads. And no matter where I am, I have
- Jennifer S.
access to a local EarthLink number."
- Nemo N.
"I recently switched over from AOL and have been so pleased
with your service. It's great not to get locked up or kicked out
"After leaving AOL. I'm thoroughly enamored with EarthLink.
multiple times a day. I will definitely recommend you to all
Your free Web page is so easy to set up. Thank you for making
my friends."
me feel competent."
- David
- J. Murphy
COMP
G
FO YOURSELf
r fEATURES
tl
THE r""",R·
--'FEA-'
=--'-T--'U
'-'R
-'-''-----_
E
_ _ _ _ _~ EARTHLI NK
A..:..:O
:..;:l'-----_ _:....:-=MS'-"
N_ _---'-'
A"-f.~
T..:..: T __W
~~_
h y ;:..;.t __'~
m atteTS to ....
yo
.:...u"'-_ _ _ _ _ _ _ _ _------l
Direct connection to Internet
YES
NO
YES
YES
No unwanted content separates you from the page
_--')monal SuPP!?rt Center
YES
YES
YES
NO
}~.ersonalized online ~port in real-time
_
O____~~mina~
nl in e
YES
NO
NO
NO
Ex ert advice to help you get more from the Internet- - - l
_~omplet~~~y-t()-use soft~!!!!
YES
YES
NO
NO
Easy set up, easy t!?~L~n_e__
FREE Web site builder
YES
~S_ _ _ NO
NO
Build your o'Yn.slt~_ iQ_l'!o time FREE__
Membership magazine
YES
NO
NO
NO
bLinkTM gives you hot tips, software reviews and more
--I
AOL Instant Messenger
YES
YES
NO
NO
Chat with als in real-time, even those on AOL
Accepts all email attachments
YES _ _ _N-=---_
c.:.O
_ _:...::
YES
:=_ _ _--'YES
Easilyexchan e ictures and documents in all formats Percentage of s am blocked
70%
40Ofo
less than 40%
70%
Hassle-free Internet experience Local access numbers
Ov.!!J>.,OOO
6,000
2,000
800
Your Internet connection is faster, more reliable MultipleJl'!.ckup _ net ~ork~ _
8
5
2
2
More networks mean more reliable access
Sends ou 3! d P,9.'1Y ~am
NO
'(E.?_ _ _ _
N_O
NO
~s mallboxJr~~ o~_un~o_licitedju..nk email --.!!Qmbards you wi!!:!...pop-u ads
NO
YES
NO_ _ _-'---'-=_
NO _F:.:.:.::
:...:ewer J!! st~acti()ns
Sells member info to outside parties
NO
YES
NO
NO
.~ility to track ou online
NO
YES
NO
NO
Disconnects active user-=s_,--------:NO _ __ Y
,:.:ES
NO
NO Monitors and censors spe:;.;:e""
ch-,---:-_
NO
YES
NO
NO ­
your FREE Digital ·CSUnArL
........ CD
l"'UlUl'lntl~K;
-UtallY.•
1
High-Speed, Reliable Internet Access Unlim ited, award­
Instant Messaging Keep in touch with your online
winning service with more high-speed access numbers per
budd ies - even those still on AOL. With instant mes­
member than any other Internet provider. So, whether you 're
saging you can chat in real-t ime and instantly trade
at home or on the road, busy signals are virtually a thing of
photos, ima ges, sounds and animation.
the past.
Your Own 6MB Web Page Our free Click-n-Build
Award-Winning Customer Service Voted best by PC World,
page software helps you build an incredible Web site
PC Computing, Mobile Computing, Money Magazine, and CNET,
a,bout you, your family, your hobbies - whatever you
our highest priority is your satisfaction: Our friendly experts are
want. It's easy and it's FREE.
here to help you 24 hours a day, 7 days a week toll - free. You
also get superior online tech support and customer service via
your own Personal Support Page.
Spam Protection With Earthlink's Spaminator'·, our FREE,
state -o f - the-art service that blocks junk email before it
reaches you .
Free subscription to
blink'" magazine Th is engag­
ing bimonth ly publication is filled with in-depth tuto­
rials, qu ick tips, reviews, news, member profiles an d
much more .
• CNIT · Ednors' Choice Award 2/00, PC World - World Class Award 7100. PC
Computing - Editor's A-Ust Picks 1100. Money MagazYJe - Super Deal Award
2100. C2oo1 EarthLnk, Inc. and Sprint Commricatlons Company LP. Tracien'wI<s
are property of lheir respecllve owners. EartnlW< and EarthUnk logo are ~
of EartI'U1k, Inc. AI rights rl3SOlt\'lild. Sprint and Ihe Sprinllogo are trademar1<s 01
Sprinl Corporation. EarthUnk. Inc. 31 00 New York Drlw. Pasadena, CA 91107.
{ " <} EarthLink
,\nln' ''1,', ,,"
"I'
~pnlJt
"
•
TAke photos Jwt like this. Then use the photo-editing softwAre 10 enhAnce your photo and Add specia.l effects. Use the enclosed CD or call 1.800.EARTHLINK
and mention registration code: 400059684_
Camera IS available lor Windows 95 or higher computers only CilmCr<:i oHer rcqlJlres you to m8'nl(un your EarthLrnk lolemel access mombershlp ell $19 95 a month, tor a minimUm ollhfee
mon1l1s Camera IS nonreturnable ~mlcss deter.uve EanhLlnk reserves the nght to slJbst.lule ill1olt1er dlglt,]1 Cdrnera ot equivalent speCifications and value Cam9m nol shown to scale Should
you cancel your E"mlLl r lk membership wIlIl,n the IIrs! three momhs. you will tJ.c hilled an $A4 canceilatton lee. n~ls offer IS for new membors only <:Inti only while supplies last nllS offer c.annot
be rf.)deemed In conjunction With any other otter VaiHJ With fTI~JOf credit card orders only_ Please allow 7·10 bUSiness day~; lor camer.l delivery upon camera type selection Your c.amera Will
i;jrrl\le via UPS ffCC of charge C~me(a reqlJlrC5 Penllum 133 Of ff)ster. USB Dort 16MBmcmDty 200MB Iree harrl (,lIS" spaco. CD·ROM and Wlndo\\'~ 95 or higher Ofter onds May 31 ~OO1
«'YolOO! EarthLtnk Inc and Spnnt CmnfTIurlicalions Company LP Tradern.lrk5 are property of IhClr respecllvo owners Ei'lrthllilk and Eilrtl1Lmk logo <:ire Imdt1rnark~ 0' E.ulhLll1k Inc All fights
re-sol"Jod Sprlnl i'md 1he Sprml lu~o .=ire trademartols of S\..H1nl Corporatlor. EartnLlnk Inc 3100 New York Qrlvf). PiiSitdenC\. CA 91107