Life Without Oil the Microcab project 2013

Alternative and Sustainable Business Models for
Hydrogen Fuel Cell Mobility
Delivering Hydrogen and Fuel Cells to Market 2015
NEC Birmingham
17 March 2015
John Jostins
CEO, Microcab Industries Ltd.
Prof. Sustainable Transport Design
Coventry University
Working in partnership with Coventry University
copyright Microcab 2015
Microcab background
SME, founded 2004
The UK’s innovative fuel cell vehicle maker.
10 years of pioneering fuel cell vehicle design
Key partnerships:
Coventry University – shareholder
Lotus
MIRA
Mission statement
Developing sustainable, integrated
solutions for the New Mobility
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Microcab H2EV
Powertrain
•1.8kg H2 storage, 350bar
•4kW fuel cell
•4kWh lithium battery
•Twin 72v DC motors,
•40kW peak total
Performance
•Top speed 55mph
•Range up to 180 miles
•Refill time – 3 minutes
•Weight approx. 750kg
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Car Club Scheme
Generic model
Peak renewable
energy electrolyses
water to hydrogen
for vehicle fuel
Vehicles designed
manufactured and
maintained in a
‘Circular Economy’
Users get access to
flexible, clean mobility
without costs of
vehicle ownership
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Car Club Scheme
Location: Southern Europe
• City of 300,000 people
• Renewable energy assets locally
• 60,000 students in city needing mobility
Fuel cell car club
• Car club with 2000 members and 200 fuel cell vehicles
Sustainable hydrogen from local renewable energy
• Hydrogen by electrolysis using peak energy for grid balancing
New Business
• Regional joint venture company - vehicle production & maintenance
• Car club operations centre for overall management
• Web and App based booking, monitoring and usage system
• Galileo satellite system connecting vehicles and hub
• Autonomous systems for maintenance – platooning
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The Circular Economy?
Traditional linear economy:
= design, make, sell, use, scrap
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Vehicle – Circular Economy
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Vehicle – Circular Economy
Supply Chain:
•600 part Bill of Materials for vehicle
•Majority of parts bought in:
•eg. Electric motor, fuel cell, hydrogen tank, battery pack
•Need to fully understand the origins of BOM of supplied parts
•eg Fuel cell: Membrane Electrode Assembly, Coated bipolar plates
•Where does the supplier source their parts?
•Will the supplier buy in to the circular system?
•Change is complex – needs to be enacted right thru supply chain
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Fuel cell - Circular Economy
Fuel Cell Recovery Project
•Funded by InnovateUK
•Partners: Microcab, HSSMI, MCT-Reman, Env-Aqua, Hydrogen
London
•Investigating fuel cells and circular economy
•Analysing materials, process, design
•Looking at new designs incorporating remanufacture, re-use
•Production processes
•Understanding and monitoring fuel cell in use: cell and stack level
•Modularity of construction – swap out cells
•Re-use in secondary scenarios
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Car Club Scheme
Key facts
• Membership £50 annually
• Vehicles typically ~ £8 hr all inclusive
• Each vehicle used ~ 35hrs week ~ 300miles
• 5kg hydrogen per vehicle per week
• Hydrogen cost £5-10 per kg
• Income from Power to Gas
• Oxygen for healthcare and water treatment
Roll out
• Model can be replicated in any location
• Renewable H2 from wind, solar, biomass
• Franchise business model
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Conclusions
Fully integrated energy and mobility system
•Renewable energy assets maximised
•Users get flexible, clean mobility
•All citizens benefit: Clean air, less congestion
•Vehicles in non-private ownership function in
Circular Economy
Thank you.
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