Media Kit - Houston Auto Show

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Media Kit - Houston Auto Show
— January 21-25 —
— Media Kit —
www.HoustonAutoShow.com
Media Contact: Lisa M. Martin (210) 381-2206 [email protected]
TABLE OF CONTENTS
01
02
03
05
06
07
08
09
10
13
14
15
16
• Welcome
• About The Houston Auto Show
• Media Parking & Directions
• Nearby Businesses
• Media Credentials
• Media Day Schedule – Jan. 21
• Fact Sheet
• 2015 Houston Auto Show Map
• News Release
• Story Ideas
• Photos and B-Roll
• Dossier
• Notes
WELCOME
Ladies and Gentlemen,
Start your engines. The Houston Auto Dealers
Associations welcomes you to the 2015 Houston Auto
Show. For the past 32 years, we have had the advantage
of being the first scheduled auto show in the state of
Texas, and the first opportunity for Texans to see the
latest in automotive innovation.
This year, a number of new vehicles will debut here
in Houston, like the much-anticipated 2015 Camaro
Commemorative Edition, the new 2015 Chrysler 300 and
the fourth-generation 2015 Cadillac Escalade.
This media guide will serve as a resource for you,
providing a map of NRG Center, details and information
about our Media Preview Party on January 20th and
story ideas for some of this year’s newest additions.
Following last year’s record breaking attendance, we
predict another successful year for the Houston Auto
Show, and we could not accomplish this without the
interest and support of our media partners. We hope you
enjoy your time at this year’s event.
Thank you,
Wyatt Wainwright
President of Houston Automobile Dealers Association
01
ABOUT THE 2015 HOUSTON AUTO SHOW
The 2015 Houston Auto Show is Texas’ first
opportunity to see the latest and greatest in
automotive innovation, January 21 through January 25,
2015. More than 500 of the newest model year import
and domestic vehicles, including many Texas debuts,
alternative fuel/electric vehicles and concept cars
will cover 700,000 square feet of space at NRG Center.
Additionally, 14 manufacturers offer an opportunity to
test drive more than 60 vehicles.
New to the 2015 event is the Energy Pavilion,
highlighting alternative energy vehicles and the
innovative technology that enhance these cars, and
the Art Car Parkway featuring art cars from the
Orange Show Center for Visionary Arts providing
a fun, colorful and whimsical entry into the show.
Returning favorites include the Kid’s Fun Zone, Camp
Jeep®, Ram Ride and Drive Interactive Test Track and
Indoor Ride and Drive Lounge.
The Houston Auto Show is produced annually by the
Houston Automobile Dealers Association (HADA).
Comprised of approximately 170 franchised new car
and truck dealers employing over 30,000 people in the
Houston area alone, HADA is proud to serve as the
local backbone for Houston’s automotive industry.
By providing educational seminars and workshops,
legislative representation, community service
programs and services designed to assist franchised
new car and truck dealers, HADA is committed to
promoting and maintaining a competitive automotive
industry in Houston and the individual communities
its members serve.
02
MEDIA PARKING AND DIRECTIONS
ADDRESS:
NRG Center
One NRG Park
Houston, TX 77054
N. Stadium
Members of the media must enter NRG Park at Gate 10,
located at the entrance of Kirby and McNee. Parking
is FREE to members of the media with a valid outlet
credential or business card.
et
Mc
e
North
Kirby Lot
Ma
in
St
re
Deck 1
McNee
Lot
Ne
Main
Street
Lot
NRG
Center
NRG Parkway
Kirby Drive
Murworth
Lot
Lantern Point
Murworth
La Concha
NRG
Astrodome
NRG
Stadium
North
Fannin
Lot
Holly Hall
Westridge
Lot
Naomi
NRG
Arena
South
Kirby
Lot
South
Fannin
Lot
Fannin Street
Westridge
South Loop Interstate 610
03
MEDIA PARKING AND DIRECTIONS
Directions to NRG Park
From North
Take 45 South to 610 West to 610 South to 610 East
Exit on either Kirby or Main
Turn left and continue until NRG Park
or
Follow signs to 59 South
Take 59 South through downtown
Once past downtown, take 288 South to Lake Jackson to 610 West and exit Kirby
Turn right and continue until NRG Park
From South
Follow signs to 45 North
Take 45 North to 610 West
Exit on Kirby, turn right and continue until NRG Park
From East
Take I-10 West to 610 South to 610 West
Exit on Kirby, turn right and continue until NRG Park
From West
Take I-10 East to 610 South to 610 East
Exit on either Kirby or Main, turn left and continue
until NRG Park
04
NEARBY BUSINESSES
NRG Park and Nearby Businesses
4
3
7
2
3
1
5
5
2
1 4
3
1
2
1
6
2
7
Restaurants
6
Banks/ATMs
Grocery Stores
1
Subway Sandwiches and Salads
8236 Kirby Dr. #180
Houston, TX 77054
1
Super Target
8500 S Main St.
Houston, TX 77054
1
Chase
7505 Fannin St.
Houston, TX 77054
2
Hotwings Cayenne’s Restaurant
8236 Kirby Dr.
Houston, TX 77054
2
Fiesta
8130 Kirby Dr.
Houston, TX 77054
2
Compass Bank
7390 Fannin St.
Houston, TX 77054
3
Jack in the Box
8767 S Main St.
Houston, TX 77054
3
Kroger
7747 Kirby Dr.
Houston, TX 77054
3
Bank of America
1020 Holcaombe Blvd. #1
Houston, TX 77054
4
Pappa’s Bar-B-Q
8777 S Main St.
Houston, TX 77054
4
Wells Fargo Bank
3131 W Holcombe BLvd.
Houston, TX 77054
5
Olive Garden
1010 Old Spanish Trail
Houston, TX 77054
1
5
Whitney National Bank
8002 Kirby Dr.
Houston, TX 77054
6
Pappasito’s Cantina
2515 South Loop W
Houston, TX 77054
Walgreens
7900 Fannin
Houston, TX 77054
2
CVS Pharmacy
9838 Buffalo Speedway
Houston, TX 77054
6
Frost Valero ATM
9365 S Main St.
Houston, TX 77025
7
Amegy Bank
2301 W Holcombe Blvd.
Houston, TX 77030
7 Pappadeaux Seafood Kitchen
2525 South Loop W
Houston, TX 77054
Pharmacy/Drug Stores
05
MEDIA CREDENTIALS
To RSVP and submit credential requests for 2015
Houston Auto Show, visit www.HoustonAutoShow.com
and click the Credentials option under the Press tab.
Media RSVPs and credential forms are due by
January 15, 2015. Travel accommodations are available by
request for out of town media.
Media sign in and credential pick up for Press Day,
Wednesday, Jan. 21, 2015, will be available at the entrance
of Hall B of NRG Center, located at 1 NRG Park, Houston,
TX 77054. After Jan. 21, credentials can be picked up in
the Show Office inside NRG Center at Room 107, near
Hall C.
Media Credentials Contact:
Madison Longust
[email protected]
(832) 754-5856, cell
(713) 552-1055, office
06
MEDIA DAY SCHEDULE - JAN. 21
2015 Houston Auto Show Media Day
Wednesday, January 21
7:30 a.m.
Media breakfast in Chrysler display space
7:45 a.m.
TAWA meeting in Chrysler display space
8:00 a.m.
Chrysler press event (2015 Chrysler 300)
8:20 a.m.
Fiat press event (2015 Fiat 500X)
8:40 a.m.
Ram press event (TBD)
9:00 a.m.
Mazda press event
9:30 a.m. Ford press event
10:00 a.m. Cadillac press event
10:30 a.m.
Chevrolet press event
11:00 a.m.
Toyota press event
11:30 a.m. Volkswagen press event
12:00 p.m. Lunch - in foyer in front of Starbucks
12:30 p.m. Texas Driving Energy Test Drive Event –
in foyer in front of Starbucks
Vehicles available to test drive:
Chevy Volt
Cadillac ELR (pending)
Ford Fusion Hybrid
Ford C-MAX Hybrid
Ford Fusion Energi (pending)
Honda Accord Hybrid
Honda Civic Hybrid
Honda CRZ Sport Hybrid
Infiniti Q50 Hybrid
Porsche Panamera E-Hybrid or 918
Toyota Camry Hybrid SE
VW Touareg TDI Clean Diesel
Lexus ES or GS Hybrids
07
FACT SHEET
•
The 2015 Houston Auto Show is Texas’ first opportunity to see
the latest and greatest in automotive innovation, January 21
through January 25, 2015 at NRG Center.
•
More than 500 of the newest model year import and domestic
vehicles, including many Texas debuts, alternative fuel/electric
vehicles and concept cars will cover 700,000 square feet of
space at NRG Center.
•
More than 17 manufacturers will offer car lovers an
opportunity to test drive more than 60 brand new vehicles at
this year’s show including Buick, Chrysler, Chevrolet, Dodge,
Fiat, Ford, GMC, Honda, Jeep, Kia, Lincoln, Mazda, Ram, Scion
and Toyota. In addition, the high-end luxury vehicle boutique
will return for its third year featuring Lamborghini, Porsche
and Pagani.
•
New to the 2015 event is the Energy Pavilion, highlighting
alternative energy vehicles and the innovative technology
that enhance these cars, and the Art Car Parkway featuring
art cars from the Orange Show Center for Visionary Arts
providing a fun, colorful and whimsical entry into the show.
•
Returning favorites include the Kid’s Fun Zone, Camp Jeep®,
Ram Ride and Drive Interactive Test Track and Indoor Ride
and Drive Lounge.
DATES:
Wednesday, January 21 – Sunday, January 25, 2015
Wed. – Fri. Saturday
Sunday
Noon – 9:30 p.m.
10:00 a.m. – 9:30 p.m.
10:00 a.m. – 7:00 p.m.
COST:
Adult tickets are $12.00 and $5.00 for children 6 to 12 years old
when accompanied by an adult.
08
2015 HOUSTON AUTO SHOW MAP
AFTER MARKET EAST
EP ENERGY PAVILION
AFTER MARKET WEST
CLASSIC CARS
Start Something Special.
AFTER MARKET EAST
09
NEWS RELEASE
2015 HOUSTON AUTO SHOW DEBUTS LATEST
IN AUTOMOTIVE INNOVATION
More than 500 Vehicles from more than 30 Manufacturers on Display,
January 21-25, 2015 at NRG Center
HOUSTON (January 21, 2015) Texas will have its first chance to see the latest and
greatest in automotive innovation at the 2015 Houston Auto Show coming January
21 through January 25, 2015. Produced annually by the Houston Automobile Dealers
Association (HADA) and presented by the Houston Chronicle, the Houston Auto
Show brings more than 500 of the newest model year import and domestic vehicles,
including several Texas debuts, alternative energy vehicles and concept cars, and will
cover 700,000 square feet of display space at NRG Center.
More than 17 manufacturers will offer car lovers an opportunity to test drive more
than 60 brand new vehicles at this year’s show including Buick, Chrysler, Chevrolet,
Dodge, Fiat, Ford, GMC, Honda, Jeep, Kia, Lincoln, Mazda, Ram, Scion and Toyota. In
addition, the high-end luxury vehicle boutique will return for its third year featuring
Lamborghini, Porsche and Pagani.
Debuting in Texas at the 2015 Houston Auto Show are:
•
The elegant and stylish 2015 Alfa Romeo 4C Coupe, signifying the Italian automaker’s return to the United States after 20 years and its official debut in the state of Texas
•
The Pagani Huayra, a custom built supercar with a price tag
ranging from $1 to 2 million. With only four dealerships in the
U.S. where each share one display model during a three month
rotation, viewing this unique ride is an exclusive opportunity
•
The Audi A6 PI and the Audi A7 PI
•
The Lexus LS, the Lexus RC F Sport and the Lexus NX F Sport
“Texas is home to millions of car lovers and the Houston Auto Show presents an
opportunity to get up close and behind the wheel of the newest and most anticipated
vehicles that our manufacturers have to offer in 2015 – without the pressure of buying
now,” says Wyatt Wainwright, president of HADA.
10
NEWS RELEASE CONTINUED
Attendees will also get a chance to admire the following
new vehicles and more:
•
•
•
•
•
The 2015 Ford Escape
The much-anticipated SEMA 2015 Camaro Commemorative Edition
The new 2015 Chrysler 300
The Volkswagen 2015 Touareg TDI clean diesel
The fourth-generation 2015 Cadillac Escalade, touted as a major step forward in luxury SUVs
• The official vehicle for the NFL, GMC, rolling out the newest models of the Canyon, Yukon and Sierra
• The high-end luxury boutique featuring supercars such as the Lamborghini 610-4 Huracan
• And many more
New to the 2015 show is the Energy Pavilion, highlighting alternative energy vehicles and
the innovative technology that enhance them. Another addition is the Art Car Parkway
which features cars from the Orange Show Center for Visionary Arts and provides a fun,
colorful and whimsical entry into the show. Returning favorites include Camp Jeep®,
Ram Ride and Drive Interactive Test Track and the Indoor Ride and Drive Lounge.
The show also includes the ‘Kids Fun Zone,’ powered by Kidventure, that will provide
multiple exciting activities for kids. The space features a 21-foot Pixar Cars dual lane
slide, where kids can climb to the top and race down to the finish. Children will also
enjoy a race through the 40-foot obstacle course or the Space Shuttle Bounce House. The
Grand Prix area allows kids 36-inches and smaller to drive self-powered cars on a unique
and exciting roadway. Lastly, the Orange Show Center for Visionary Arts will have the
11
NEWS RELEASE CONTINUED
Art Bus open Saturday and Sunday where children can design their very own Art Cars.
An enhanced 2015 Interactive Aftermarket exhibit expands to both ends of NRG
Center this year providing even more engaging exhibitors. Allout Offroad returns with
their newest project, a fully customized Freightliner Sport Chassis. Continuing with
customization, EVS Motors will display a line of exotic cars, and fan favorite, Traxxas,
returns in 2015 occupying nearly 5,000 square feet, where professional stunt car drivers
will demonstrate the remote control cars. New to the Aftermarket Expo this year is
Elite Custom Performance featuring a fully customized wide-body 2015 BMW M4.
The 2015 Houston Auto Show at the NRG Center is open daily,
Wednesday, Jan. 21 through Sunday, Jan. 25. Show hours are:
Wed. – Fri. Saturday
Sunday
Noon – 9:30 p.m.
10:00 a.m. – 9:30 p.m.
10:00 a.m. – 7:00 p.m.
Adult tickets are $12.00 and $5.00 for children 6 to 12 years old when accompanied by an
adult, children under 6 years old are free. Coupons for $2 off are available online and at
participating Houston area new car dealerships.
For more information, visit www.houstonautoshow.com
About the Houston Automobile Dealers Association
The Houston Auto Show is produced annually by the Houston Automobile Dealers
Association (HADA). Comprised of approximately 175 franchised new car and truck
dealers employing over 30,000 people in the Houston area alone, HADA is proud
to serve as the local backbone for Houston’s automotive industry. By providing
educational seminars and workshops, legislative representation, community service
programs and services designed to assist franchised new car and truck dealers, HADA
is committed to promoting and maintaining a competitive automotive industry in
Houston and the individual communities its members serve.
###
Editors Note: Press Day will take place on Jan. 21 at 7 a.m. – 5 p.m. and will include
breakfast and lunch. The 2015 Press Day will also include a Texas Driving Energy Test
Drive Event, 12:30 p.m. – 5:00 p.m. To RSVP to Press Day and for more information, visit
this link or contact Madison Longust at [email protected]
12
STORY IDEAS
2015 Houston Auto Show is First in Texas
2015 Houston Auto Show has the advantage of being the first major auto show in
the state of Texas. This event is Texas’ first opportunity to see the latest and greatest
in automotive innovation, January 21 through January 25, 2015 at NRG Center in
Houston, Texas.
Art Car Parkway makes a splash
Providing a fun, colorful and whimsical entry into the show, Art Car Parkway partners
with the Houston Auto Show to feature art cars from the Orange Show Center for
Visionary Arts. Kids will have an opportunity to get inside the Art Bus and make mini
Art Cars of their own!
The Sexiest Cars at the 2015 Houston Auto Show
The 2015 Houston Auto Show Luxury high-end boutique will turn heads with the new
Lamborghini 601 Huracan and the Pagani Huayra.
The Alfa Romeo returns
It’s the car that has everybody talking. The elegant and stylish 2015 Alfa Romeo 4C
Coupe makes its official debut in Texas at the Houston Auto Show, signifying the Italian
automaker’s return to the United States after 20 years.
Clean Energy Vehicles of 2015
Start the New Year with a clean conscience. The hottest new eco-friendly vehicles of the
year will make an appearance at the 2015 Houston Auto Show, like the new Chevy Volt,
Ford Fusion Hybrid, Ford C-MAX Hybrid, Honda Accord Hybrid, Honda Civic Hybrid,
Honda CRZ Sport Hybrid, Infiniti Q50 Hybrid, Porsche Panamera E-Hybrid or 918, VW
Touareg TDI Clean Diesel and Lexus ES or GS Hybrids.
The Family Friendliest Cars of 2015
Texans love three things: football, cars and family. The 2015 Houston Auto Show is giving
families a chance to check out the newest and safest vehicles of the New Year, like the
2015 Ford Explorer, the new GMC Yukon and the 2015 Cadillac Escalade Premium.
Tech Trends to Watch at 2015 Houston Auto Show
When it comes to in-car technology, competition is high. GMC will show off its new
built-in OnStar® with 4G LTE™ features at the 2015 Houston Auto Show, turning any of
its vehicles into a rolling reliable hot spot. The new crossover style Ford Explorer offers
parking assist is now offering Smart-charging ports in the front and back of the vehicle,
to provide full charging for all kinds of devices.
Fun Things for Kids to Do Besides Looking at Cars
The 2015 Houston Auto Show Kids Fun Zone, powered by Kidventure, features a 21-foot
Pixar Cars dual lane slide, a 40-foot obstacle course, a Space Shuttle Bounce House
and the Grand Prix, where kids can drive self-powered cars on a unique and exciting
roadway. An arts and crafts table will allow kids to also design their own car or monster
truck. Orange Show Center for Visionary Arts will have the Art Bus open Saturday and
Sunday where children can design their very own Art Cars.
Customize Your Ride with the 2015 Interactive Aftermarket Exhibit
The 2015 Interactive Aftermarket exhibit expands to both ends of NRG Center this year
providing even more engaging exhibitors. Allout Offroad returns with their newest
project – a fully customized Freightliner Sport Chassis. Continuing with customization,
EVS Motors will display a line of exotic cars and fan favorite, Traxxas, returns in
2015 occupying nearly 5,000 square feet, where professional stunt car drivers will
demonstrate remote control cars. New to the Aftermarket Expo this year is Elite Custom
Performance featuring a fully customized wide-body 2015 BMW M4.
13
PHOTOS AND B-ROLL
High-Resolution Photos can be found online at
www.houstonautoshow.com/index.php/visitors/photos
Video and B-Roll can be found online at
www.houstonautoshow.com/index.php/visitors/videos
For more information, contact:
Lisa M. Martin
[email protected]
(713) 552-1055, Office
(210) 381-2206, Cell
14
DOSSIER
HOUSTON AUTO DEALERS ASSOCIATION
SPOKESPERSONS
Wyatt
Wainwright
RoShelle
Salinas
President
Public Relations Director
MANUFACTURER REPRESENTATIVES
Representative
Manufacturer
Kimberly Shults
Chrysler, Fiat, Dodge, Jeep, RAM
Nik Ciccone
Ford
Craig Eppling
General Motors
Jamie Tinsley
Madza
Laura Zilverberg
Toyota
Darryll Harrison
Volkswagen
For assistance in coordinating interviews,
please contact:
Lisa M. Martin
[email protected]
(713) 552-1055, Office
(210) 381-2206, Cell
15
NOTES
16

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