Nanos poll shows Canadians want CBC promise kept

Transcription

FOR IMMEDIATE RELEASE
Nanos poll shows Canadians want CBC promise kept
Toronto (23 March, 2012) – On the eve of the federal budget a new Nanos survey has found a majority
of Canadians support or somewhat support the position staked out by Heritage Minister James Moore
one day after the election that the Conservative government will maintain or increase CBC funding.
Six-in-ten respondents (59%) to the survey support or somewhat support Moore’s May 3rd statement
that “We have said that we will maintain or increase support for the CBC. That is our platform and we
have said that before and we will commit to that.” One-in-four (24%) somewhat oppose or oppose this
statement.
“Even though there is a strong appetite among Canadians to get the deficit under control, our survey
found that Canadians also prefer funding to the CBC should be maintained,” said Nik Nanos, President of
Nanos Research.
There is wide speculation that the Harper government will target the CBC for cuts that are greater than
those imposed on other departments and agencies because of the strong ideological opposition to
public broadcasting that is present in the Conservative caucus.
“The results are very clear. Citizens hold the CBC in high regard. They know funding cuts will have a
negative impact on local and national news and Canadian content, and they do not want their national
public broadcaster targeted for punishing cuts,” said Ian Morrison, spokesperson for the watchdog
group Friends of Canadian Broadcasting which commissioned the poll.
The survey found that CBC services are well used by Canadians and that these services have achieved
high levels of satisfaction among their audiences:


More than eight in ten Canadians said they either regularly (27%) or occasionally (59%) watch
CBC Television and are satisfied (28%) or somewhat satisfied (52%) with the programs
broadcast.
More than four in ten said they regularly (12%) or occasionally (33%) listen to CBC Radio, while
half (53%) never listen to CBC Radio. Of those who listen to CBC radio, more than eight in ten
are satisfied (34%) or somewhat satisfied (48%) with programs broadcast.

Nearly six in ten Canadians (58%) said they have never visited the CBC.ca website, while about
four in ten said they either regularly (7%) or occasionally (33%) visit the website. Overall, those
who have visited the website are satisfied (32%) or somewhat satisfied (48%) with the content
available.
The results presented here are based on a representative online survey of 1,004 Canadians conducted
between March 9th and 12th, 2012. The data has been weighted using the latest Census results to ensure
that the final sample group is representative of the Canadian populace.
-30For information: Jim Thompson 613-447-9592
2012-266 - FRIENDS OF CANADIAN BROADCASTING - STAT SHEET
Question 1 - Would you describe yourself as someone who watches CBC Television regularly,
occasionally or never?
Region
Gender
Age
Canada 2012-03
Total
Regularly
Occasionally
Never
Don't know
Responses
Percentage
Percentage
Percentage
Percentage
1004
26.6
59.3
11.3
2.7
Atlantic
107
31.8
57.9
8.0
2.3
Quebec
246
28.1
54.3
12.3
5.3
Ontario
292
27.9
59.8
9.9
2.3
Prairies
204
19.7
64.0
14.9
1.4
British Columbia
157
27.5
61.3
10.2
1.1
Male
481
27.9
56.8
11.9
3.4
Female
523
25.4
61.6
10.9
2.1
18 to 29
189
14.2
60.7
17.4
7.7
30 to 39
214
17.3
65.4
15.1
2.3
40 to 49
182
32.9
58.2
6.3
2.6
50 to 59
201
26.9
65.5
7.6
.0
60 plus
219
41.1
47.5
10.1
1.3
National online survey of 1,004 Canadians 18 years of age and older conducted between March 9th and March 12th, 2012.
Page 1
Question 2 - Would you say that you are satisfied, somewhat satisfied, somewhat dissatisfied or
dissatisfied with the programs broadcast by CBC Television?
Region
Gender
Age
Canada 2012-03
Total
Satisfied
Somewhat
satisfied
Somewhat
dissatisfied
Dissatisfied
Don't know
Responses
Percentage
Percentage
Percentage
Percentage
Percentage
890
28.3
52.0
11.2
3.6
4.9
Atlantic
98
23.8
60.7
11.9
1.7
1.8
Quebec
215
28.4
50.4
12.2
2.2
6.8
Ontario
263
29.5
50.5
10.4
4.4
5.2
Prairies
173
28.7
49.2
12.8
6.3
3.1
British Columbia
141
28.5
54.9
8.8
2.2
5.6
Male
424
29.3
49.4
12.1
5.2
4.1
Female
466
27.4
54.5
10.5
2.1
5.6
18 to 29
156
25.0
48.2
15.3
3.5
7.9
30 to 39
182
26.6
52.6
11.6
2.8
6.3
40 to 49
170
31.3
52.7
10.7
1.6
3.7
50 to 59
185
28.7
53.7
10.4
3.4
3.8
60 plus
196
29.4
52.4
8.9
6.3
3.0
Page 2
Question 3: What do you like, if anything, about CBC Television? [Open-ended]
Frequency
Valid
Total
Percent
Valid Percent
Cumulative Percent
Good programs/shows
231
23.0
25.9
25.9
News coverage
186
18.5
20.9
46.8
Canadian content
142
14.2
16.0
62.8
Hockey/Sports
81
8.0
9.1
71.9
Unsure/no answer
75
7.5
8.4
80.3
Variety of content
66
6.6
7.4
87.7
Nothing
48
4.8
5.4
93.2
Other
35
3.5
3.9
97.1
Local content
26
2.6
2.9
100.0
Total
890
88.7
100.0
No answer
114
11.3
1004
100.0
Page 3
Question 4: What do you dislike, if anything, about CBC Television? [Open-ended]
Frequency
Valid
Total
Percent
Valid Percent
Cumulative Percent
Nothing
325
32.4
36.5
36.5
Not enough good programs/shows
227
22.6
25.5
62.1
Unsure/no answer
129
12.8
14.4
76.5
Other
56
5.6
6.3
82.8
News coverage
44
4.4
4.9
87.8
Too many commercials
39
3.9
4.4
92.1
Biased content
38
3.8
4.2
96.4
Funded by tax dollars
17
1.7
1.9
98.3
Too much Canadian content
16
1.6
1.7
100.0
Total
890
88.7
100.0
No answer
114
11.3
1004
100.0
Page 4
Question 5 - Would you describe yourself as someone who listens to CBC Radio regularly,
Region
Gender
Age
Canada 2012-03
Total
Regularly
Occasionally
Never
Don't know
Responses
Percentage
Percentage
Percentage
Percentage
1004
12.4
32.8
53.0
1.8
Atlantic
107
11.6
41.1
46.0
1.2
Quebec
246
15.0
43.3
39.6
2.2
Ontario
292
10.6
30.6
56.4
2.5
Prairies
204
9.4
23.6
66.2
.8
British Columbia
157
15.9
26.8
55.5
1.8
Male
481
14.0
37.1
46.5
2.4
Female
523
10.8
28.8
59.1
1.2
18 to 29
189
9.4
34.7
52.1
3.8
30 to 39
214
12.0
33.8
52.4
1.7
40 to 49
182
10.7
33.7
53.6
1.9
50 to 59
201
10.7
33.8
54.5
1.0
60 plus
219
18.1
28.5
52.6
.9
Page 5
dissatisfied with the programs broadcast on CBC Radio?
Region
Gender
Age
Canada 2012-03
Total
Satisfied
Somewhat
satisfied
Somewhat
dissatisfied
Dissatisfied
Don't know
Responses
Percentage
Percentage
Percentage
Percentage
Percentage
472
34.0
48.4
9.4
1.0
7.1
Atlantic
58
33.0
54.1
6.2
1.0
5.7
Quebec
148
26.5
52.7
14.9
.2
5.8
Ontario
127
35.2
47.7
6.9
1.5
8.6
Prairies
69
35.1
43.2
10.7
2.7
8.3
British Columbia
70
47.8
41.1
3.5
.3
7.3
Male
257
30.9
53.0
7.3
1.8
7.0
Female
214
37.8
43.0
11.8
.1
7.3
18 to 29
91
30.0
43.0
18.3
.5
8.1
30 to 39
102
27.8
53.5
10.7
1.3
6.7
40 to 49
84
34.4
54.3
4.3
.0
7.1
50 to 59
91
35.7
50.1
7.8
.6
5.8
104
42.0
42.1
5.8
2.4
7.7
60 plus
Page 6
Question 7: What do you like, if anything, about CBC Radio? [Open-ended]
Frequency
Valid
Valid Percent
Cumulative Percent
Interesting programs
131
13.1
27.9
27.9
News coverage
110
10.9
23.2
51.1
Unsure/no answer
57
5.7
12.1
63.1
Other
56
5.6
12.0
75.1
Good music
41
4.1
8.8
83.9
Canadian content
30
3.0
6.4
90.2
Nothing
26
2.6
5.6
95.9
Morning shows
11
1.1
2.3
98.2
9
.9
1.8
100.0
Total
472
47.0
100.0
No answer
532
53.0
1004
100.0
No commercials
Total
Percent
Page 7
Question 8: What do you dislike, if anything, about CBC Radio? [Open-ended]
Frequency
Valid
Total
Unsure/no answer
Percent
Valid Percent
Cumulative Percent
183
18.3
38.9
38.9
Nothing
91
9.1
19.3
58.2
Other
62
6.2
13.2
71.3
News coverage
52
5.2
11.1
82.4
Boring
31
3.1
6.7
89.1
Not enough good music
31
3.1
6.7
95.7
Radio hosts
20
2.0
4.3
100.0
Total
No answer
472
47.0
100.0
532
53.0
1004
100.0
Page 8
Question 9 - Would you describe yourself as someone who visits the CBC.ca website regularly,
Region
Gender
Age
Canada 2012-03
Total
Regularly
Occasionally
Never
Don't know
Responses
Percentage
Percentage
Percentage
Percentage
1004
7.3
32.8
57.7
2.2
Atlantic
107
9.2
39.9
49.6
1.2
Quebec
246
7.7
32.7
58.4
1.3
Ontario
292
6.6
30.0
58.8
4.6
Prairies
204
5.0
31.1
63.5
.3
British Columbia
157
9.9
35.6
52.5
1.9
Male
481
8.2
35.3
53.5
3.0
Female
523
6.6
30.5
61.5
1.4
18 to 29
189
11.7
24.4
59.6
4.3
30 to 39
214
8.2
31.9
58.0
1.9
40 to 49
182
7.6
41.1
48.5
2.8
50 to 59
201
5.0
40.4
53.9
.7
60 plus
219
4.7
27.1
66.9
1.4
Page 9
dissatisfied with the content available on the CBC.ca website?
Region
Gender
Age
Canada 2012-03
Total
Satisfied
Somewhat
satisfied
Somewhat
dissatisfied
Dissatisfied
Don't know
Responses
Percentage
Percentage
Percentage
Percentage
Percentage
425
31.7
48.1
4.7
2.7
12.9
Atlantic
54
32.7
46.1
9.5
6.2
5.5
Quebec
102
24.7
48.7
6.4
4.6
15.6
Ontario
120
32.2
48.0
3.7
1.0
15.1
Prairies
74
34.4
50.5
4.4
.0
10.7
British Columbia
74
36.9
46.4
.9
3.1
12.8
Male
223
26.0
53.1
3.5
4.9
12.5
Female
201
37.9
42.5
6.1
.2
13.2
18 to 29
76
30.3
43.7
2.9
7.4
15.7
30 to 39
90
34.2
46.8
10.0
.0
8.9
40 to 49
93
30.3
47.2
6.2
2.7
13.6
50 to 59
93
32.2
53.2
1.1
.0
13.5
60 plus
72
30.9
48.8
2.7
4.6
13.0
Page 10
Question 11: What do you like, if anything, about the CBC.ca website? [Open-ended]
Frequency
Valid
News updates
Valid Percent
Cumulative Percent
103
10.2
24.2
24.2
Unsure/no answer
88
8.8
20.7
44.9
User-friendly/well-designed
64
6.4
15.2
60.1
Possibility to access programs
any times
60
6.0
14.2
74.3
Nothing
48
4.8
11.4
85.6
Other
36
3.5
8.4
94.0
Variety of content
25
2.5
6.0
100.0
425
42.3
100.0
579
57.7
1004
100.0
Total
No answer
Total
Percent
Page 11
Question 12: What do you dislike, if anything, about the CBC.ca website? [Open-ended]
Frequency
Valid
Nothing
Valid Percent
Cumulative Percent
250
24.9
58.9
58.9
Unsure/no answer
70
7.0
16.6
75.5
Other
54
5.4
12.7
88.2
Difficult to navigate
40
4.0
9.5
97.7
100.0
Biased content
Total
No answer
Total
Percent
10
1.0
2.3
425
42.3
100.0
579
57.7
1004
100.0
Page 12
Question 13 - As you may have heard, the CBC could undergo funding cuts of up to $170 million to
help achieve the Government of Canada’s fiscal objective.
Do you support, somewhat support, somewhat oppose or oppose cuts to the CBC?
Region
Gender
Age
Canada 2012-03
Total
Support
Somewhat
support
Somewhat
oppose
Oppose
Don't know
Responses
Percentage
Percentage
Percentage
Percentage
Percentage
1004
13.0
24.6
21.3
21.2
19.9
Atlantic
107
11.2
28.4
22.4
25.1
12.9
Quebec
246
9.5
16.1
30.1
20.8
23.4
Ontario
292
14.9
23.6
17.3
22.1
22.0
Prairies
204
17.2
28.2
18.2
13.5
22.8
British Columbia
157
10.8
32.5
17.9
27.5
11.4
Male
481
17.4
28.5
20.2
20.0
13.9
Female
523
9.0
21.0
22.2
22.3
25.4
18 to 29
189
12.8
25.7
26.3
14.1
21.2
30 to 39
214
9.5
20.4
22.4
23.3
24.4
40 to 49
182
9.3
26.1
21.1
22.0
21.5
50 to 59
201
13.9
25.7
17.2
22.0
21.2
60 plus
219
18.9
25.5
19.7
24.1
11.8
Page 13
Question 14 - In your opinion, will possible cuts to the CBC have a positive, somewhat positive, neutral,
somewhat negative or negative impact on the following:
Delivering local news coverage of your region
Region
Gender
Age
Canada 2012-03
Total
Positive
Somewhat
positive
Neutral
Somewhat
negative
Negative
Don't know
Responses
Percentage
Percentage
Percentage
Percentage
Percentage
Percentage
1004
10.0
8.4
28.3
22.2
22.0
9.2
Atlantic
107
11.7
10.2
24.2
19.5
31.8
2.6
Quebec
246
6.2
9.5
31.2
17.4
23.3
12.4
Ontario
292
13.8
8.6
27.7
24.7
15.9
9.3
Prairies
204
7.6
8.2
27.9
25.6
19.8
10.8
British Columbia
157
10.5
5.7
28.0
22.2
27.3
6.2
Male
481
11.0
10.9
30.5
22.1
20.4
5.1
Female
523
9.0
6.1
26.2
22.3
23.4
13.0
18 to 29
189
8.2
14.3
27.3
22.9
13.1
14.2
30 to 39
214
9.3
6.1
31.7
19.1
25.9
7.9
40 to 49
182
13.0
8.9
27.4
24.2
19.5
7.0
50 to 59
201
8.5
5.4
28.2
24.4
24.8
8.7
60 plus
219
10.9
8.1
26.5
20.7
25.3
8.5
Page 14
Creating Canadian content
Region
Gender
Age
Canada 2012-03
Total
Positive
Somewhat
positive
Neutral
Somewhat
negative
Negative
Don't know
Responses
Percentage
Percentage
Percentage
Percentage
Percentage
Percentage
1004
9.8
8.8
24.3
20.8
26.5
9.8
Atlantic
107
10.6
12.4
20.2
16.4
36.2
4.1
Quebec
246
8.1
7.6
31.9
17.9
21.4
13.0
Ontario
292
12.1
8.5
24.4
20.1
25.8
9.1
Prairies
204
8.5
6.7
22.1
26.0
25.3
11.5
British Columbia
157
9.5
11.6
17.6
22.7
30.8
7.8
Male
481
10.3
10.5
27.3
22.0
24.7
5.2
Female
523
9.4
7.2
21.5
19.6
28.2
14.0
18 to 29
189
10.9
11.8
28.1
15.2
20.0
14.0
30 to 39
214
10.8
6.6
29.8
16.2
27.5
9.2
40 to 49
182
11.5
11.3
20.8
24.0
24.4
8.0
50 to 59
201
8.0
6.9
21.9
26.0
29.9
7.4
60 plus
219
8.2
8.0
20.7
22.7
29.9
10.4
Page 15
Delivering national news coverage
Region
Gender
Age
Canada 2012-03
Total
Positive
Somewhat
positive
Neutral
Somewhat
negative
Negative
Don't know
Responses
Percentage
Percentage
Percentage
Percentage
Percentage
Percentage
1004
10.8
8.7
31.0
18.8
21.9
8.8
Atlantic
107
11.4
12.8
28.7
16.0
29.1
2.0
Quebec
246
8.7
7.3
35.9
16.6
19.8
11.7
Ontario
292
12.9
11.0
28.2
20.4
19.3
8.3
Prairies
204
9.2
5.9
32.5
22.2
19.3
10.8
British Columbia
157
12.3
7.7
28.0
16.8
28.4
6.9
Male
481
12.4
11.1
34.3
18.1
19.1
5.1
Female
523
9.4
6.5
28.0
19.5
24.5
12.1
18 to 29
189
12.8
11.9
29.8
16.3
15.6
13.6
30 to 39
214
9.0
8.4
32.9
17.3
24.5
7.9
40 to 49
182
13.8
10.4
30.5
16.8
20.9
7.6
50 to 59
201
8.8
6.6
31.1
24.1
21.9
7.5
60 plus
219
10.3
6.8
30.4
19.3
25.6
7.6
Page 16
Question 17 - As you may know, the Government of Canada wants to generate at least $4 billion in
ongoing annual savings by 2014.
Do you agree, somewhat agree, somewhat disagree, or disagree with the Government of Canada’s
objective of generating at least $4 billion in ongoing savings by 2014?
Region
Gender
Age
Canada 2012-03
Total
Agree
Somewhat
agree
Somewhat
disagree
Disagree
Don't know
Responses
Percentage
Percentage
Percentage
Percentage
Percentage
1004
21.7
43.9
12.9
6.2
15.4
Atlantic
107
17.5
47.4
7.2
13.7
14.3
Quebec
246
17.5
42.0
14.9
8.1
17.4
Ontario
292
24.1
42.3
11.8
5.0
16.8
Prairies
204
25.2
49.0
12.2
2.4
11.2
British Columbia
157
22.0
40.6
16.8
5.0
15.5
Male
481
27.6
44.2
12.8
5.5
10.0
Female
523
16.3
43.6
13.0
6.8
20.3
18 to 29
189
22.0
38.2
17.2
4.9
17.7
30 to 39
214
19.6
45.7
13.7
5.1
15.9
40 to 49
182
20.5
44.6
10.1
5.4
19.4
50 to 59
201
16.4
51.9
8.9
6.8
16.0
60 plus
219
29.3
39.0
14.6
8.3
8.8
Page 17
Question 18 - As you may know, since 2006, CBC funding has declined by 6%, while other
government spending has increased by 18% in real terms. Some people say that the CBC’s
funding should not be cut, while others think it should be cut like in other departments.
Total
Which of the following statements best reflects your opinion?
The government has a
fiscal deficit and every
CBC's funding
department and agency,
Don't know
should not be cut
including the CBC, must
do its part to get
spending under control
Responses
Region
Gender
Age
Canada 2012-03
Percentage
Percentage
Percentage
1004
30.1
56.3
13.6
Atlantic
107
28.1
59.7
12.2
Quebec
246
33.6
49.1
17.3
Ontario
292
35.4
49.7
15.0
Prairies
204
22.1
65.0
12.8
British Columbia
157
26.6
66.0
7.4
Male
481
27.5
62.1
10.4
Female
523
32.5
50.9
16.5
18 to 29
189
27.8
51.2
21.0
30 to 39
214
32.4
50.9
16.7
40 to 49
182
31.8
56.3
11.9
50 to 59
201
28.4
61.3
10.3
60 plus
219
30.1
61.2
8.7
Page 18
Question 19 - Assume for a moment that your federal Member of Parliament asked for your
advice on an upcoming vote in the House of Commons on what to do about CBC funding.
Which of the following three options would you advise him/her to vote for?
Increase funding Maintain funding Decrease funding
Total
for the CBC from for CBC at current for the CBC from
Don't know
current levels
levels
current levels
Responses
Region
Gender
Age
Canada 2012-03
Percentage
Percentage
Percentage
Percentage
1004
7.0
46.3
32.0
14.7
Atlantic
107
4.6
52.2
24.1
19.1
Quebec
246
6.5
48.1
32.5
13.0
Ontario
292
11.6
44.7
27.3
16.4
Prairies
204
4.3
41.7
40.3
13.7
British Columbia
157
4.3
48.7
34.7
12.3
Male
481
9.1
45.4
38.5
6.9
Female
523
5.0
47.2
26.0
21.7
18 to 29
189
8.6
44.0
30.7
16.7
30 to 39
214
7.0
46.9
28.4
17.7
40 to 49
182
9.0
47.8
31.0
12.3
50 to 59
201
3.9
47.9
32.7
15.5
60 plus
219
6.8
45.1
36.9
11.1
Page 19
Question 20 - On May 3rd, one day after the election, Heritage Minister James Moore said: “We believe
in the national public broadcaster. We have said that we will maintain or increase support for the CBC.
That is our platform and we have said that before and we will commit to that.”
Do you support, somewhat support, somewhat oppose or oppose this position?
Region
Gender
Age
Canada 2012-03
Total
Support
Somewhat
support
Somewhat
oppose
Oppose
Don't know
Responses
Percentage
Percentage
Percentage
Percentage
Percentage
1004
23.7
35.6
15.9
8.2
16.6
Atlantic
107
28.6
44.8
8.7
4.2
13.7
Quebec
246
17.7
41.2
15.9
8.9
16.2
Ontario
292
24.1
32.3
15.6
7.2
20.7
Prairies
204
21.1
31.7
18.1
12.5
16.5
British Columbia
157
32.2
31.7
18.6
5.7
11.9
Male
481
23.1
31.8
20.2
10.9
14.1
Female
523
24.2
39.1
12.0
5.6
19.0
18 to 29
189
16.6
38.1
18.4
8.0
18.8
30 to 39
214
22.3
37.7
14.5
4.1
21.4
40 to 49
182
23.1
35.6
15.0
8.9
17.4
50 to 59
201
27.1
38.4
10.5
11.3
12.8
60 plus
219
28.5
28.7
21.0
8.8
13.0
Page 20
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Nanos poll shows Canadians want CBC promise kept

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