Rejseplanen as a datahub - Nordic Public Transport

Rejseplanen as a datahub
- from journeyplanner to datahub
Birgitte Woolridge, Product Manager, [email protected]
Last time we were here….
June 2010
We went on a trip to see it…
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Agenda

About Rejseplanen -

Into the hub

Out of the hub

Work at the hub

Advantages of the hub

The future of the hub
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About Rejseplanen

Started 1997 as project and was a journeyplanner for parts of the
country

Spread to all of the country and was established a ”real” company in
2003

Is owned by all Danish PTOs and has private company data as well

Is a very well known brand and has more then 2 mill app downloads

The vision is to

”… make it easy to travel with public transport”
Rejseplanen
skal gøre det
nemt at rejse
med kollektiv
trafik
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Into the hub
Timetables
125 yearly updates
All means of transport
Fairly good quality
Timetables /
HIM
Mostly used for
planned changes
Varying use/input and
varying quality of input
”HIM” + real time
Real time
Varying use/input and
varying quality of input
Delays and
cancellations
Covers only parts of
the country and not all
means of transport
Data quality varies
Textual
information
Either through
HIM or via a feed from
PTAs own webpage.
Does NOT enter the
individual journey
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Out of the hub
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Out of the hub
REJSEPLANEN’S
OWN
PRODUCTS
(WEB, APPS)
REJSEPLANEN’S
”WHITE LABEL”
SERVICES: DEP.
SCREENS, PRICE
CALCULATOR,
TOUCH
SHARING OF
DATA
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Work at the hub
Focus on 4 strategic pillars
Activities with PTOs
Data input
Customer facing activities
Rejseplanen
Manual input (changes)
Automated input (Timeables, realtime)
Data output
Rejseplanen products
Data engine
White label products (at PTOs)
Data quality
Processing
Customer focus
Rejseplanen demands good
data, support all situations of
transport and focuses on joint
solutions for public transport
Data quality is secured
through documented
processes on a stable
system platform
Rejseplanen covers all types of journeys
(commuter/infrequent) and is available on
the entire journey. Rejseplanen supplies
accurate, personal and thrustworthy
information
Cover all of the journey
Rejseplanen focuses on mobile first and
adapts the solution and platform to the
customer’s demand as well as assists with
purchasing of tickets
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Advantages of a data hub,1

Same data across various (companies) output channels!

Customers benefit
www.dsb.dk and www.rejseplanen.dk
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Advantages of a data hub, 2

Same data can be used again and again

Customers benefit
Station departure baord and www.rejseplanen.dk
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Advantages of a data hub

Other companies can use data for an entire nation to display,
plan, forecast – or compete! All hopefully entices customers to
travel with public transport
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Advantages of a data hub that
creates good traffic information

Keeping people informed is one of the simplest ways to reduce
complaints, increase satisfaction and gain a reputation for good customer
service, writes David Whitley – Head of Regional Services at London
Midland. It’s all part of thinking like a passenger, and arguably more
important than operational performance itself: a quick scan through the
National Rail Passenger Survey reveals that Britain’s least punctual train
operator has a higher customer satisfaction rating than Britain’s most
punctual! The same survey points out that handling delays well is the
single biggest way to reduce customer dissatisfaction. In fact, it has
three times the impact of punctuality itself.
Artikel i European Railway Review (http://www.europeanrailwayreview.com/22305/err-magazine/past-issues/issue-62014/developing-and-evolving-rtpistrategies/?utm_medium=email&utm_term=&utm_content=Read%20This%20Article&utm_campaign=ERR%20%20Issue%20%236%202014&utm_source=Email+marketing#.VK_KLaNOVYI)
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Side effects of a data hub

Transport companies are now critically dependant on a
company they part-own, but do not singlehandedly control
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If Rejseplanen is down

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Dsb.dk and DSB apps cannot sell tickets

Prices about Rejsekort in Denmark cannot be shown

Departure screens do not display anything
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Etc.
But this can of course be addressed!
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The future of the hub?
Is open for debate now
Adding tickets?
DATA
QUALITY
Sharing data?
Adding
(mobility) data?
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Thank you!