IKEA Strategic Meeting 11th April 2011 Hamish Brewer Duane Kotsen

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IKEA Strategic Meeting 11th April 2011 Hamish Brewer Duane Kotsen
Slimane ALLAB
Vice President Solutions Consulting, EMEA Retail
Assortment Planning and Optimization
June 2012
JDA Innovation Forum
09:30 - 10:10
Présentation de la stratégie et de la vision de l'entreprise
Franck Lheureux - Vice President Sales, EMEA South - JDA Software
10:10 - 10:50
Consumer-Connected Supply Chain
Slimane Allab - Vice-President Pre-Sales ,EMEA - JDA Software
10:50 - 11:20
Pause café
11:20 - 12:00
Distributeurs
Témoignage client: Brico Dépôt
Mederic Payne Directeur Supply Chain & Merchandising
Industriels
Témoignage client: Renault
Caroline Poussin - IS Logistics Spare Parts
Raphaël Blanchard - IS Application & Logistics Leader
Spare Parts
12:00 - 13:00
13:00 - 13:40
Buffet déjeunatoire
Témoignage client: Soitec
Table ronde : Faut-il centraliser ou décentraliser les
Rémi Thebault, Supply Chain Engineering Manager
fonctions Supply Chain et Merchandising :
Damien Andreani, IT Application Manager
Olivier Pillon, Supply Chain Leader, Groupe Casino
Mederic Payne, Directeur Supply Chain & Merchandising,
Brico Dépôt
Marc Leblond, VP Supply Chain Planning,X5 Retail Group
Bertrand Clémencin, Directeur Associé, Bearing Point
13:40 - 14:15
Planification et Optimisation de l'offre Produit
Slimane Allab Vice-President Pre-Sales EMEA JDA
Software
Questions/réponses
Cathy Polge - Supply Chain Magazine
14:15 - 14:45
15:00 - 16:30
16:30
Atelier Interactif Sales & Operations Planning
Philippe Réchaussat , Consultant EMEA -JDA Software
Rendez-vous individuels
Fin de la conférence
E3 SIG
Copyright 2012 JDA Software Group, Inc.
JDA Mission Statement
Enabling supply chain, merchandising and pricing excellence through
superior solutions and domain expertise that empower our customers to make
optimal decisions that achieve real results.
Copyright 2012 JDA Software Group, Inc.
History of Retail Supply Chains
1-1
Mass
Copyright 2012 JDA Software Group, Inc.
Retailer Transformations
•
Channel Diversity
–
–
–
–
•
New formats & brands
Catalogue
Mobile
Online Web site “For
all and personalised”
Complemented with
additional customer
interaction channels
•
•
•
Shorter lifecycles
Time to market as key
competitive differentiator
“One Size does not fit all”
(Target market, sales
channel and price
lifecycle become an
integral part of the
product)
Copyright 2012 JDA Software Group, Inc.
•
•
•
•
•
Content savvy /
Knowledge rich
Connected
Channel agnostic
Loyalty agnostic
Swarm behaviour
A New Dimension - Customer
Enterprise focus
Customer focus
• Store centric
• Product centric
• Average is good enough
• Customer centric
• Multi Channel focus
• Tailored & personalised
Copyright 2012 JDA Software Group, Inc.
A New Dimension - Customer
Enterprise focus
Customer focus
Right Product
Right Place
Right Time
Right Price
Right Quantity
Relevant to me
Any channel, device & destination
Anytime
My “price”
Always available
Copyright 2012 JDA Software Group, Inc.
Retailers’ Response to the
Empowered Consumer
Prepare and Influence the Moment of Choice
Copyright 2012 JDA Software Group, Inc.
Definition of Assortment
• Migrate from product to customer
centricity
• Develop a cross-channel shopping
environment
• Develop a “Buy-What-You-Sell”
practice
• Space aware
• Assortment becomes the link
between Merchandising (budget &
Space) and Supply Chain
• Embed profitability
Copyright 2012 JDA Software Group, Inc.
Product
Channel /
Customer
Inventory
Assortment
Time on
Offer
Sales
Price /
Space
Assortment Paradigms
Assortment Optimization
Assortment Planning
Copyright 2012 JDA Software Group, Inc.
10
Assortment Paradigms
Category Planning
Pre-season
Merchandise Financial Planning
Assortment optimization
Forecasting
Pricing &
Promotion
Floor Planning
DC & Store
Replenishment
Space
Planning
Assortment Planning
In-season
Forecasting
Floor Planning
Copyright 2012 JDA Software Group, Inc.
Allocation
Replen.
Space
Planning
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Assortment Optimization within
Space & Category Management
Category
Planning
Intelligent
Clusters
Implement
& Compliance
3D Visualization
Optimized
Assortments
Store
Collaboration
Automated
Planograms
Space
Optimization
Copyright 2012 JDA Software Group, Inc.
Channel Clustering
Supporting Consumer-Centric Retailing
• Advanced data mining techniques analyze
product sales patterns across stores
• Align stores within clusters having similar sales
characteristics
• Understand commonality among the product
attributes (e.g. brand, size, color, form, flavor)
and location attributes (e.g. demographics,
format, banner, competitor)
• Insight into assortment strategy
Copyright 2012 JDA Software Group, Inc.
Assortment Optimization
Localized space aware assortments
JDA Enables the Next Generation Space Aware Assortment Planning Process Integrated to Planograms
•
Space-aware item assortment recommendations
•
Multiple decision trees and product hierarchies to work
through the item ranking and selection process
Tactics and constraints can be defined for any level of the
product or assortment trees
Rich analytical tools including scorecards
“What if” planning
Updates planograms with recommendations
•
•
•
•
Copyright 2012 JDA Software Group, Inc.
Optimized Consumer Decision Tree
Shopper Research
Intelligent Clusters
Primary
Brand
Secondary
Tertiary
Flavor
New
Content
Classic
Low Calorie
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Price
Regular
Low
Medium
Assortment Optimization
Multiple Category Decision Trees
Multiple Category
Decision Trees
Configurable
Process
Navigator
Copyright 2012 JDA Software Group, Inc.
Assortment Optimization
Flexible Business Rules for Ranking & Selecting
Business rule ranking and selection of products
Open & traceable selections
Copyright 2012 JDA Software Group, Inc.
Assortment Optimization
Review & Refine
Import Data
Build Trees
Analyze
Category
Rank & Select
Review & Refine
Quantify
Update
Planograms
Quantify assortment based
on transferable demand
factors
Users can define the factors
18
Copyright 2012 JDA Software Group, Inc.
Assortment Optimization
Seamless Update of Planograms
Assortment changes are imported to
planograms using out-of-the-box functionality
Copyright 2012 JDA Software Group, Inc.
Ranking Results Q1
• Context (Category Analysis)
–
–
–
–
–
Salad dressing trailing
Dry sauce sales decrease
Hamburger dressing trending up
Ready sauce sales increase
Mayonnaise – profitable – narrow assortment
• Initiative
– Follow the trend
– Ask major suppliers for product innovation
– Courageous Category Managers in a Franchise Environment
• Collaboration
–
–
–
–
Space and Category Manager
Store formats (Franchise led)
Store consultant
Unilever (Leading Supplier)
ICA Central Space Team
Copyright 2012 JDA Software Group, Inc.
1400 stores, +US14 B
Structural Change
Old
Structure
New
Structure
•
•
•
•
1100 downloaded planograms in 800
franchise stores
Sauces
+ 2,8%
Dressings
+ 3,4%
Mayonnaise
+ 6,9%
* Wholesale YTD 2012
ICA Central Space Team
Copyright 2012 JDA Software Group, Inc.
Assortment Optimization Future
Current
Assortments
Planograms
Cluster 1
Store 42
Store 18
Store 27
Cluster 2
Store 7
Store 12
Store 36
Category A
Assortment Generator (Roadmap)
Assortments
Category A
Planograms
Store 42
Store 42
Store 18
Store 18
Store 27
Store 27
Store 7
Store 7
Store 12
Store 12
Store 36
Store 36
Copyright 2012 JDA Software Group, Inc.
Assortment Planning Within
End-to-End Merchandise Planning
Allocation
Back to Sales Replenishment
Merchandise and
Channel Financial
Planning
ConsumerConnected
Retailing
X-Channel
Assortment
Customer
Profiles
Size Buy
Case Pack Opt
Store
Clustering
Copyright 2012 JDA Software Group, Inc.
Assortment Planning Processes
Copyright 2012 JDA Software Group, Inc.
Analysis Phase
User Defined
Historical Data
Selection
Pareto
Analysis
Copyright 2012 JDA Software Group, Inc.
Attribute
Contributions
Build Phase
Assortment
Period Selection
Identify Channel
Eligibility
Placeholder
Creation and
Realization
Copyright 2012 JDA Software Group, Inc.
Ranging
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Visualizing Curves
Seasonal curves
(Optional)
Copyright 2012 JDA Software Group, Inc.
Plan Phase
Time Phased
Sales and Receipt
Plan
Review and
Update Plan at
Various Levels
Copyright 2012 JDA Software Group, Inc.
Locking and
Spreading at
All Levels
Validate Phase
Assortment
Visualization
Validation of
Assortment Plan to
Merchandise Plan
Copyright 2012 JDA Software Group, Inc.
Woolworths
Woolworths Holding Limited sell a wide range of products under its own label in some 424 stores across Africa and
Middle East. The company sought to reduce inventory and streamline range planning to improve business processes
and increase profitability. Woolworths selected JDA’s Assortment Planning solution to build pre and in-season
assortment plans, supported by other JDA solutions for Merchandise Financial Planning, Demand Planning,
Replenishment Planning and Allocation.
•
•
•
•
•
•
Achieved 2% increase in sales and 14% increase in
margin (In-season Assortment)
Increased market share
Reduced markdowns
Optimized flow of inventory
Achieved more effective pre-season and end-ofseason planning
Gained end-to-end supply chain visibility
Copyright 2012 JDA Software Group, Inc.
The Right Balance of Art and
Science
Process Enablement
Option
Reconc.
Space
Reconc.
OTB
Reconc.
ROS
Estimate
Profiling
Analytics
Price
Elasticity
Item Definition
Assortment &
Buying
Management
Flow
Planning
Size
Buying
Analysis
(Product
Mix, ...)
Ranking
Assortment
In-Store Date
Case
Packs
Forecast
Copyright 2012 JDA Software Group, Inc.
Time On Offer
Planner
Inputs
End-to-End Merchandise Planning
Copyright 2012 JDA Software Group, Inc.
The Future of Assortment
Assortment Optimization
Assortment Planning
Assortment Planning & Optimization
Copyright 2012 JDA Software Group, Inc.
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