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H E A D L I N E S
T H E
F I N N I S H
A M E R I C A N
C H A M B E R
O F
C O M M E R C E
3/2004
Negative Looks Positive
for Finnish Rock
Corporate/Headlines 11/21/02 12:28 AM Page 1
A MANUFACTURING PARTNER
THAT PROVIDES EXCELLENCE
AND INCREASED PRODUCTIVITY
Since 1983, Finn-Power has earned a
reputation as an innovator in the sheet
metal fabrication industry.
Through the introduction of numerous
design breakthroughs, Finn-Power’s
world-class, hydraulic turret punch
presses and flexible manufacturing
cells and systems have increased
manufacturing productivity for
customers in many different
industries throughout the world.
TURRET PUNCH PRESSES
LASER WORK CENTER
Finn-Power International serves the
North and South American markets
from its sales/marketing and service
facility in Schaumburg, Illinois.
FINN-POWER INTERNATIONAL, INC.
710 Remington Road
Schaumburg, Illinois • USA
Telephone 847-885-3200 • Fax 847-885-9692
www.finnpower.com
FINN-POWER OY
Metallitie 4 • 62201 Kauhava • Finland
Telephone 358-6-428-2111 • Fax 358-6-428-2244
FLEXIBLE MANUFACTURING CELLS & SYSTEMS
Kristiina Helenius
Press Counselor
Embassy of Finland,
Washington D.C.
NEWS
4-15
• Ticketmaster Buys Lippupalvelu
• HIM Signs with Sire Records
• Negative Gets Positive
• Digital Chocolate Bites into Sumea
• Cruise Traffic Pays Helsinki Quick Visits
• Uponor Sells U.S. Subsidiary
16-17
A Good Match
NATIONAL APPROACH TO GLOBAL STRATEGY
18-19
October started particularly well. The presidents and board members of
the Finnish-American Chambers of Commerce held their semi-annual
meeting at our premises in Washington, D.C. It was a true brainstorming
and networking event, with the strong conviction to continue working
closely together.
FINLAND ATTRACTS WIDER INVESTMENT BASE
20-21
ART AT THE HEART OF NEW
AMBASSADOR’S MISSION
DESIGNS WITH
FINNISH FLARE
CULTURE
22-23
The Finnish Embassy and consulates general are links between Finland
and the United States. We are briefed daily on developments in Finland,
and we participate in various activities on the highest level in our host
country. We are well placed to pass information in both directions.
24-25
There has been a lot of activity in rethinking the role of our Invest in
Finland arm. The Finnish Tourist Board is involved in strategic work
looking far into the future. Finnish universities are in great shape and
ready to receive top international talent. There is a great deal of exciting
news coming out of Finland.
• Star of Wonder Wows Pori
• Mirror of The Wood: Finnish Woodcuts
SEMI-ANNUAL FACC NATIONAL MEETING
26-27
FACC NEWS
28-29
CLUB 1932
30
Cover photo: www.negative.fi by Nauska.
ISSN 1455-2558
Headlines 3/2004
PUBLISHED BY FINN-NICHE LTD
EDITOR-IN-CHIEF:
Markku Vartiainen
[email protected]
MANAGING EDITOR:
Riitta Kuosmanen
[email protected]
PRODUCTION ASSISTANT:
Riikka Vartiainen
[email protected]
CONTRIBUTING EDITORS:
Tim Bird, Kalevi Ruuska
EDITORIAL OFFICES & ADVERTISING SALES
Finland: Lönnrotinkatu 25 A 10, 00180 Helsinki
Tel. +358-9-2414 511, Fax. +358-9-2414 611
[email protected] • www.finn-niche.com
USA: 866 UN Plaza, Suite 249, New York, NY 10017
Tel. (212) 821-0225, Fax. (212) 750-4417
The Embassy of Finland has developed an information campaign entitled
Why Finland? to effectively communicate these messages. The name was
derived from the many questions that come our way when Finland ranks
high on competitiveness, environmental awareness and education. People
want to know how Finland continually achieves such high rankings, and
most of all, what is in it for them. We are here to provide them with answers
and to highlight the opportunities only Finland can offer.
The Why Finland? arsenal includes a PowerPoint presentation and a
promotional video as well as an extranet for exchanging views and ideas
on how to best further our goals. The tools are for all of us to use. They
help us coordinate our messages, and they can easily be updated and
redistributed by the embassy media office to the members of the Why
Finland? network.
The Chambers of Commerce have a clear mission and an active membership throughout the country. You promote the same things we do, and,
thanks to the sheer power of geography and numbers, you do it in a way we
cannot. To me, the meeting in Washington, D.C. proved that the chamber
network is a perfect strategic match with the embassy and all the other
Finnish Government players in the United States.
Communications technology helps us tremendously in keeping in touch
and doing big things fast. Let us take full advantage of this. Nothing,
however, compares with visiting the Museum of the American Indian or
having lunch together. I am delighted to have had the presidents and the
board members of the chambers as our guests, and am only too eager to
see all the exciting things to come.
PRINTED AT: Preses Nams, Riga, Latvia 2004.
Headlines 3/2004
3
NEWS
Nokia Signs with Hotwire
N
okia won a contract with Hotwire Communications on July
22 nd to supply its IP DSLAM platform for broadband connectivity and a triple play of bundled services, including voice, video
and data over DSL. Deliveries and network implementation have
already begun and are expected to continue through to 2005. In
practice, the deal will significantly boost the aim of the Finnish
mobile phone maker to extend mobile Internet connectivity and
efficiency.
The deal covers the supply of the Nokia D500 IP DSLAM
(Digital Subscriber Line Access Multiplexer) solution, which
delivers integrated IP functionality unlike any other IP DSLAM
in the broadband industry. The Nokia solution, including related
support services, brings unrivalled benefits for operators including fast Internet services and voice and video capacity. It will also
include ADSL2+ features for enhanced bandwidth.
Hotwire Communications is a privately held BLEC (Building
Local Exchange Carrier) based in Philadelphia, Pennsylvania, serving the Philadelphia, New York, DC and New Jersey regions. The
company specializes in providing DSL, cable and voice services for
multiple apartment complexes. www.hotwirecommunications.com
www.nokia.com
www.futureimagebank.com
Lippupalvelu
Photo
s: ww
w.fut
u
reima
geban
k
.com
T
4 Headlines 3/2004
icketmaster has acquired Lippupalvelu Oy (Ticket Service
Finland), the leading ticket service provider in Finland from
TeliaSonera Finland Oyj and private investors in September. The
company will continue to operate as Lippupalvelu Oy and under
the leadership of Harri Kaasinen. The acquisition of Lippupalvelu
follows Ticketmaster’s recent expansions into Sweden, Norway
and Denmark and positions Ticketmaster as the market leader in
Scandinavia. Ticketmaster’s European ticketing operations now
include England, Scotland, Wales, Ireland, Norway, Sweden,
Denmark and The Netherlands, as well as Finland.
Lippupalvelu Oy, headquartered in Helsinki, has been servicing ticketing solutions for sports, concerts, theater, and festivals
since 1946. In 2003 Lippupalvelu sold some 4.5 million tickets.
www.ticketservicefinland.fi
Ticketmaster, the world’s leading ticketing company, sold 100
million tickets valued at $4.9 billion in 2003, through the Internet, more than 3300 retail outlets and 19 worldwide call centers.
www.ticketmaster.com is one of the largest e-commerce sites on
the Internet. Ticketmaster serves more than 8000 clients worldwide
and acts as the exclusive ticketing service for hundreds of leading
arenas, stadiums, performing arts venues, and theaters and was
the official ticketing provider and supporter of the Athens 2004
Olympic Games. Ticketmaster is headquartered in West Hollywood,
California. www.ticketmaster.com
HIM Signs
with Sire Records
NEWS
F
Photo: BMG.
innish ‘love metal’ band HIM has been signed to
an exclusive worldwide recording contract with
Sire Records. Sire Records is the original home of
The Ramones, Talking Heads and Madonna, to name
but a few, and is part of the Warner Music Group.
The label has also provided a launch pad for other
international success stories such as Blondie, The
Pretenders, The Cult, and The Cure.
According to Finnish newspaper Helsingin Sanomat, the deal guarantees that the band’s records will
be released simultaneously across the world, covering
the next four HIM albums and an option for a fifth,
provided U.S. sales of the fourth one exceed three
million copies. The multinational Warner Music
will be responsible for the worldwide distribution
of future HIM albums everywhere else except in
Finland, where albums will continue to be released
under the band’s own Heartagram label.
“The first record (in the deal) has a sevenfigure value and the entire deal runs to eight - in
euros as well as dollars,” says HIM manager Seppo
Vesterinen.
Him are touring the U.S. between November
12 th and December 4 th . www.heartagram.com
www.sirerecords.com
Negative Gets Positive
Y
et another Finnish rock band has signed
a deal with an international label. Negative and its Finnish label Gbfam Records
Oy have signed a three album world wide
contract with the U.S. Roadrunner Records.
The deal covers all countries in which the
band does not have a recording deal. This
leaves out Scandinavia, Italy, Japan and
Russia. Roadrunner Records artists include
Machine Head, Type O Negative and the
Finnish band Nightwish.
The Tampere-based band was set up in
1997. The current line-up includes Jonne
Aaron (vocals), Larry (guitar), Christus
(guitar), Antti (bass), Jay (drums) and
Snack (keyboards). Negative’s debut single
“The Moment Of Our Love” and first album
“War Of Love” went gold in Finland. “War
of Love” was released in Scandinavia, Italy,
Russia and Japan. The September-released
second album, “Sweet & Deceitful”, and
the first single from it, “Frozen To Lose It
All”, went straight to number one on the
official Finnish charts. www.negative.fi
www.gbfam.com
Headlines 3/2004
5
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OULU
KUOPIO
TURKU
HEL SINKI
FLY TO HELSINKI & BEYOND.
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Mon, Wed-Fri, Sun — to 5/31
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Just fly Finnair via Helsinki. On our flights, you’ll enjoy
delicious meals prepared by on-board chefs, fine wine from
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And, whether you’re staying there, or continuing on, we promise
to make all your travel time with us truly exceptional.
Finnair. The most experienced in the northern skies. www.finnair.com/us
*next day
NEWS
Introducing Robert Peaslee:
U.S. Senior Commercial Officer
R
obert Peaslee, Senior Commercial Officer at the American Embassy in Helsinki, took up the post in August
2004. In this capacity, he directs the U.S. Department of
Commerce’s Commercial Service programs in Finland, as
well as in Norway and Estonia.
Peaslee was previously the Principal Commercial Officer
at the American Consulate General in Dhahran, Saudi Arabia
from August 2002 to May 2004. His previous assignments
include two years as the Commercial Attaché at the U.S.
Embassy in Riyadh, Saudi Arabia, and two years as a Commercial Specialist at the U.S. Commercial Service’s Export
Assistance Center in Santa Fe, New Mexico. He has been
with the U.S. Department of Commerce’s Commercial
Service since 1998.
Before joining the Commercial Service, Robert Peaslee
worked for three years as a full-time university professor
in New Mexico, teaching international management, marketing and computer information systems. He also spent
three years as the State of New Mexico’s Americas Trade
Specialist. Additionally, he worked for USAID in the area
of information resource management.
Peaslee earned a BA in Political Science from Colorado
State University, an MBA in International Management and
an MA in Latin American Studies from the University of
New Mexico. He is a certified Eximbank City/State Counselor and is fluent in Spanish.
Robert Peaslee, Senior Commercial Officer at the American
Embassy in Helsinki.
New Consul General
for New York
O
smo Lipponen has been appointed Finland’s Consul General to New York as
of October 1 st . Lipponen entered the Finnish
foreign service in 1973 and served in Tokyo,
Paris and Moscow. He has also served as Consul
General in St Petersburg, Russia and Finland’s
Ambassador to Zagreb, Croatia. In 2002 he was
appointed Head of the OSCE Presence in Albania. www.formin.fi
Osmo Lipponen, Finland’s new
Consul General to New York.
Headlines 3/2004
7
Photo: Risto Vauras/Satama Interactive.
NEWS
New Look for
Virtual Finland
T
he Virtual Finland (VF) website has been given
a complete overhaul. Parts of the site have been
updated from time to time, yet this is the first time that
the entire site has changed its substance, structure, and
appearance.
Virtual Finland is one of the pioneers in Internet-based
promotion. It was launched in 1995 - only a few years
after the emergence of the World Wide Web. From the
very beginning, the principal aim has been to provide
extensive and up-to-date information on Finland and
the Finns.
In addition to reshaping and updating, an important
objective of the overhaul has been to achieve a modern
and pleasant visual appearance. The new look relies on
Finnish design: itís produced in cooperation with Satama
Interactive, Finland’s leading digital services company.
The head designer was Satama’s Risto Vauras.
“The purpose of this process was to lift the portal
to a new level that better reflects what Finland is truly
about in 2004. We are a country of high technology and
high culture and we have many stories to tell and things
to show,” says Juha Parikka, VF’s Editor-in-Chief.
“Most notably, there has been a clear shift to a more
magazine-type format.” The team behind Virtual Finland
is drawn from the Ministry for Foreign Affairs’ Unit for
Promotion and Publications. Most of the actual articles
are, however, written by freelance specialists.
Juha Parikka,
Virtual Finland’s
Editor-in-Chief.
“The new Virtual Finland is aimed at all people
interested in our country. It is suited for everyone from
schoolchildren to tourists to professional researchers.
It also caters for the needs of people moving to Finland
from abroad who wish to know more about the country
before arriving here. Moreover, Finnish companies will
be able to offer the latest Finland-information for their
clients,” Parikka concludes. www.virtualfinland.com
Metrowerks Applications
to Nokia
www.futureimagebank.com
O
n September 8 th, Nokia acquired a portfolio of applications
development tools based on the Symbian operating system and
to license core development tool technologies from Metrowerks
Corporation, an independent subsidiary of Freescale ™ Semiconductor, Inc. Nokia will employ some two-dozen Metrowerks
employees, experts in these products, to be located in a new Nokia
Inc. office in Austin, Texas.
The closing of the transaction, subject to customary conditions,
is expected in the 4 th quarter of 2004. Upon completion, development tools and related support will be available through Nokia and
its channels, both to independent software developers as well as
to the entire Symbian OS ecosystem, including licensees.
8 Headlines 3/2004
The anticipated transaction is expected to speed up marketing
time through a single source for platform and device development
processes. It will also help developers build a broader and more
versatile pool of applications for Symbian Platform Series 60, 80
and 90, and Symbian UIQ.
Metrowerks Corporation creates CodeWarrior software and
hardware products and services for developers that focus on the
consumer electronics, transportation, wireless, and networking
and communications industries. The CodeWarrior product line
includes hardware and software development tools and middleware
that enable customers to decrease their time to market. Founded
in 1985, Metrowerks is an independent subsidiary of Freescale
Semiconductor, Inc., with corporate headquarters in Austin, Texas.
www.metrowerks.com
Freescale Semiconductor, Inc., is a global leader in the design
and manufacture of embedded semiconductors for the automotive,
consumer, industrial, networking and wireless markets. It became a
publicly traded company in July after more than 50 years as part of
Motorola, Inc. Based in Austin, Texas, it has design, research and
development, manufacturing and sales operations in more than 30
countries. Sales in 2003 were $4.9 billion. www.freescale.com
Helsinki Chefs
Among The Best
NEWS
T
he biographies of eleven chefs from Helsinki appear in the recently published
first edition of “The International Who’s
Who of Chefs” (IWWC) book 2004-2005.
The Helsinki chefs, who are among
almost 3000 of the best chefs from 70
countries selected for induction after a rigorous screening process, are: Hans-Henrik
Välimäki, Chez Dominique; Matti Wikberg,
Chez Dominique; Vesa Parviainen, Chez
Dominique; Jarmo Vähä-Savo, G.W. Sundmans Restaurant; Kimmo Martiskainen,
Lappi Restaurant; Pekka Terävä, Palacen
Ranta; Ara Aremo, Restaurant George;
Jarkki Kinnunen, Savoy Restaurant; Kai
Kallio, Savoy Restaurant; Freddy Raoult,
Sipuli Restaurant; and Onni Laine, Sipuli
Restaurant.
Information in the book was compiled
during an intensive four-year process in
which researchers traveled the globe to
gather information on the top restaurants on five continents. The
biographies include backgrounds, careers, awards and citations,
media critiques and publications. Apart from being the first trade
volume of its kind to hit the restaurant industry, the inclusion of
signature recipes from the world’s master chefs makes the IWWC
the world’s best and most prestigious cookbook.
The more-than-800-page, hardcover book of “The International
Who’s Who of Chefs”, which will be published every two years,
gives readers a unique chance to learn more about the chefs at the
restaurants they visit. It’s also the most comprehensive cookbook
ever published. www.internationalchefs.com
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Headlines 3/2004
9
NEWS
AT&T Wireless and
Nokia EDGE Together
O
n August 10 th, AT&T Wireless and Nokia made available the benefits of EDGE for U.S. subscribers with the
Symbian OS and Series 60 Platform -based Nokia 6620 smart
phone, for use on AT&T Wireless’ national EDGE network.
Consumers downloading the latest games or mobile professionals accessing instant news and information can use AT&T
Wireless’ EDGE service at speeds up to three times faster
than GPRS.
New services include Real - rTV™, an audio/video subscription service from RealNetworks®, Inc, through which
content from channels such as FOX Sports, ABC News, CBS
MarketWatch and Sporting News Radio can be accessed for
only $4.95 per month.
The Nokia 6620 smart phone is based on Nokia’s worldleading Series 60 Platform. Customers can capture both
still and video images with its built-in camera and further
customize their device by choosing from hundreds of Series
60 applications.
For business travelers, the ‘WorldMate’ application offers
a simultaneous graphical representation of up to five different
time zones, current weather conditions for over 250 cities and
a currency converter function. ‘Quickoffice’ allows users to
open, edit and save word processing documents, presentations and spreadsheets on their Nokia 6620 phone. Other
www.futureimagebank.com
tools include e-mail and a full Internet browser over the
EDGE network.
Applications are available on a free trial-basis,
after which the full version can be purchased directly
from the phone or from the ‘My mMode’ website at
www.attwireless.com/mymMode
www.nokia.com
www.attwireless.com
Digital Chocolate Bites
into Sumea
D
igital Chocolate, Inc., U.S.-based developer
of innovative software for mobile phones, has
acquired the Finnish company Sumea, developer and
publisher of high-quality games for mobile phones
in June.
Founded in 2003, Digital Chocolate is headquartered in San Mateo, California. It develops games,
lifestyle and entertainment applications for mobile
phones. Digital Chocolate’s founder and CEO, Trip
Hawkins, has a history in gaming software, having
founded and built the seminal games company Electronic Arts.
Sumea was founded in 1999 and specializes in
downloadable mobile games like “Mafia Wars” and
“Racing Fever” which are already mobile classics.
Sumea’s partners include Vodafone, O2, Orange,
AT&T Wireless, T-Mobile, and Cingular Wireless.
www.sumea.com
10 Headlines 3/2004
NEWS
Price & Pierce Sold to
Gould Paper
www.futureimagebank.com
M
-real Corporation has signed a letter of
intent to sell its Price & Price Group to
Gould Paper Corporation. M-real acquired
Price & Pierce Group in 1998. It is a trading
house specialized in paperboard, paper and
pulp trading operations. The estimated net
sales of Price & Pierce Group in 2004 are
€100 million. www.m-real.com
Headlines 3/2004 11
NEWS
Cruise Traffic Pays
Helsinki Quick Visit
T
he cruise liner m/s Prinsendam of the Holland America
Line called into Helsinki on September 1 st, just one of
about 200 cruise ships that stop off at the Helsinki capital
every summer. The ship was in a sense coming home, since
it was launched in Turku in south-western Finland in 1988
as the Royal Viking Sun. It’s one of many luxurious Finnish-built ships plying the sea’s oceans.
The Prinsendam, with its 790 mainly American passengers, included Helsinki on its Baltic cruise itinerary,
which also included stops at Copenhagen, St Petersburg
and Tallinn. “The best thing about cruising is that people
can pick and choose and do exactly what they want every
day,” said social hostess Nancy Hansen. Passengers can
try the golf simulator under the tuition of the ship’s own
golf pro, for example. It’s possible to eat as many as eight
times a day at no extra charge – although passengers have
to pay for their drinks. Entertainment includes a different show every night, while a gym, fresh- and salt-water
pools, and massage and other treatments in the Ocean Spa
are other options.
Because of the prohibitive harbour fees incurred by the
Port of Helsinki, cruise ships rarely overnight at Helsinki,
preferring to dock longer at Tallinn, for example, where
the fees are significantly lower. According to a Taloustutkimus Oy survey, 191 cruise ships visited Helsinki in
summer 2003, carrying a total of 161,000 passengers who
Photo: Tim Bird
M/S Prinsendam of the Holland America Line was one of about 200 cruise ships
that stop off in Helsinki every summer.
spent an average of €126.40 in the city, earning Helsinki about
€22.5 million. That’s a sum that could be doubled if passenger ship
operators were given an incentive to dock their ships for longer in
the harbours of the Finnish capital. www.hollandamerica.com
New Mid-body
for RCI Liner
R
Kvaerner Masa-Yards will built the new mid-body for Royal Caribbean’s
m/s Enchantment of the Seas.
12 Headlines 3/2004
oyal Caribbean International Ltd. and Kvaerner
Masa-Yards Inc. have agreed on a revitalization
project, including a mid-body lengthening, for the luxury
cruise ship m/s Enchantment of the Seas.
The mid-body will be built at Kvaerner Masa-Yards in
Turku and the lengthening will take place between midMay and early July 2005 while the cruise ship is being
dry-docked at the Keppel Verolme Shipyard in Rotterdam.
The contract value for Kvaerner Masa-Yards is some €4045 million.
The project includes an extensive public area revitalization program, as well as a lengthening of the ship by building a 22.2-meter mid-body, cutting, inserting and joining
of the mid-body, as well as final outfitting, powering up
and recomission for the whole ship. After the lengthening,
the ship will measure 301.8 meters from end to end, and
will include an additional 151 passenger cabins.
Kvaerner Masa-Yards Customer Service Division has
specialized in comprehensive conversion projects of cruise
ships. Kvaerner Masa-Yards built m/s Enchantment for
Royal Caribbean International in 1997. The ship is presently operating 4-5 day cruises in the Caribbean from Fort
Lauderdale. www.masa-yards.com
Kemira Agrees
Sale to TETRA
NEWS
K
www.futureimagebank.com
emira has signed an agreement on the sale of its calcium
chloride business to the American Tetra Technologies,
Inc. Kemira Group’s annual net sales in calcium chloride total
approx. €50 million. The deal is conditional and subject to further
approval by authorities. Calcium chloride is used in dust binding
and de-icing of snow and ice, for deliveries to the oil drilling
industry and food processing plants, for instance.
Kemira’s areas of growth are in pulp and paper chemicals, water
treatment chemicals, paints and coatings and industrial chemicals.
Calcium chloride has not been among Kemira’s core business areas.
Production plants of calcium chloride are in Kokkola, Finland, and
in Helsingborg, Sweden. Kemira further operates a liquid calcium
chloride production unit in Delfzijl, Holland, on a 50/50 joint
venture basis with Akzo. www.kemira.com
Ahlstrom Teams up with Lydall
A
hlstrom Corporation and Lydall, Inc. announced the
launch of a strategic alliance on July 30th through their
U.S.-based subsidiaries. The partnership offers promising
growth opportunities for the Lydall micro glass product
platform in North America. Ahlstrom is a global leader
in filtration materials and has a strong emphasis on liquid
engine filtration products in North America. Lydall is a
world leader in producing wet-laid micro glass products
for challenging filtration/separation applications.
Ahlstrom’s Fiber Composites division manufactures
products for engine filtration, non woven and reinforcement composites markets worldwide. Its engineered
fabrics are used in industrial products as well as everyday
consumer products, such as surgical gowns, tea bags and
wipes. Its expertise in reinforcement composites serves the
energy, marine, sporting goods, and transport sectors. The
Fiber Composites division employs more than 2600 people,
operates from 16 sites in Europe, the Americas, and Asia,
and in 2003 had net sales of €645 million.
Ahlstrom Corporation, headquartered in Helsinki,
employs about 6500 people and serves customers in more
than 20 countries. Today, annual net sales of Ahlstrom’s
fiber solutions business are in the region of €1.6 billion.
www.ahlstrom.com
Uponor Sells
US Subsidiary
U
ponor’s wholly-owned U.S. subsidiary, Uponor Aldyl Company, Inc. has sold its business and substantially all of its
assets to PW Poly Corporation, a manufacturer of polyethylene
pipe in September. The transaction, valued at $15 million.
Uponor Aldyl Company is a supplier of gas pipe and fittings
systems to the U.S. utility market, with net sales exceeding $40
million last year. The business is based in Shawnee and Tulsa,
Oklahoma, where it employed some 165 persons in the end of 2003.
Uponor Aldyl Company is a part of Uponor’s Municipal Americas division, which was created in 2002 as a home for Uponor’s
municipal infrastructure businesses in North and South America.
In spring 2003, the Division’s largest business unit, Uponor ETI,
was divested to PW Eagle, Inc.
Uponor continues to run its rapidly growing housing solutions
business in North America. Based in Apple Valley, MN, Uponor is
the North American market leader in hydronic radiant floor heating
systems and in plastic tap water systems.
Installation of underfloor heating.
Uponor is one of the world’s leading suppliers of housing
and environmental technology. The Group employs 4800 people
in 23 countries. Net sales in 2003 totalled to €1 billion. Uponor
Corporation is listed on the Helsinki Exchanges in Finland.
www.uponor.com
Headlines 3/2004 13
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Trade News Shared
at Fintra
NEWS
A
joint get-together of trade associations
and chambers of commerce, including
the Finnish-American Chamber of Commerce, was held at their administrative
home Fintra in Helsinki on October 7 th.
Finland’s Minister for Foreign Trade and
Development Paula Lehtomäki was the
guest speaker and her speech covered
topical trade issues.
Minister Paula Lehtomäki was the guest speaker of
trade associations and chambers of commerce joint
get-together at Fintra.
Ambassadors Welcome
Fulbright Grantees
T
he U.S. Ambassador to Finland Earle I. Mack and Mrs.
Carol Mack hosted a reception in honor of Fulbright
exchange program grantees at their residence on August 26th.
Jukka Valtasaari, Finnish Ambassador to Washington D.C.,
and Paavo Lipponen, Speaker of the Parliament of Finland
also welcomed American Fulbright grantees to Finland.
(l-r) Mrs Päivi Lipponen, Mrs Carol Dickey Mack, Mrs Etel Valtasaari, Ambassador Jukka Valtasaari and Speaker of the Parliament
of Finland Paavo Lipponen.
Marita Cauthen Knighted
M
arita Cauthen has been decorated with the
Knight, First Class of the Order of the Lion
of Finland. Jukka Leino, Finland’s Consul General
in New York decorated her at a ceremony in his
residence on June 17.
Cauthen has worked actively in the field of Finnish-American media and culture. She is a longtime
trustee of the former Finnish Cultural Center at
Fitchburg State College. During that time she served
as chairman of its program committee and brought
numerous performers and speakers to the Fitchburg
area. Fitchburg, MA, and its surrounding area have
been one of the liveliest Finnish communities in
the U.S. Its Finnish ‘peak’ was a hundred years
ago, when it boasted about 40,000 residents of
Finnish origin.
Maria Cauthen has been Editor-in-Chief of the
Finnish American Weekly “Raivaaja” (The Pioneer)
since 1984. The Fitchburg based newspaper was
founded in 1905. It contains articles in Finnish and
English. Cauthen’s and “Raivaaja’s” role in the
Finnish-American community of Fitchburg were
recently highlighted by the Los Angeles Times in
a large article titled ‘Invisible Finnish Community
Still Has One Proud Voice Left’.
Headlines 3/2004 15
Art at the He
The new U.S. Ambassador
to Finland, Earle I. Mack,
sees great economic potential in Finland’s cultural
riches, and stresses that
building friendship and
trust is his priority.
Headlines meets the Ambassador and hears what has
impressed him most in his
first few months in Finland.
Spotlight on
Earle I. Mack
T
he United States Ambassador to
Finland, Earle I. Mack, presented
his Letters of Credence to the President of the Republic of Finland Tarja
Halonen on Thursday, June 10 th , 2004,
having arrived in Finland on June 9 th .
In business, the Ambassador was Senior
Partner and Chief Financial Officer of
the century-old commercial real estate
player, The Mack Company. He was on
the Executive Committee and Member of
the Board of Directors of the National
Realty Committee. Articles for the ABA
Banking Journal and The Mortgage and
Real Estate Executives Report are also
listed among his business accomplishments. Ambassador Mack was also on
the Board of Directors and the Executive Committee of White Rose Foods, the
largest food distributor in the New York
Metropolitan area.
Dedicated to the arts, Ambassador
Mack was Chairman and CEO of the New
16 Headlines 3/2004
York State Council on the Arts, which has
a close to $50 million annual budget, and
of which he is now Chairman Emeritus,
as well as extremely active in a variety of
artistic and cultural organizations.
In public service, Ambassador Mack
served 12 years as the Chairman of the
Board of the Benjamin N. Cardoza Law
School, where he is currently Chairman
Emeritus. Earle Mack has been a Member
of the Governor’s Committee on Scholastic
Achievement; a Member of the Advisory
Board of the New York State Business
Venture Partnership; a Member of the
Board of Trustees, New York Racing
Association; and he served for 7 years
as the Chairman of the New York State
Racing Commission.
He is married to Carol Dickey Mack
and has two children, Andrew and Beatrice.
From speech to
Finnish-American
Chamber of Commerce,
September 9th, 2004.
Investing in Culture
“When I was appointed as Ambassador
to Finland, I knew that it would be a particularly rewarding experience given the
country’s strong commitment to culture
and the arts. Since my arrival, I’ve been
extremely impressed by the number of
festivals, concerts, and cultural events,
not only in Helsinki but throughout the
country. There are almost more festivals
than lakes!
In the past few months, I’ve had the
pleasure of getting to see a bit of your
dynamic and beautiful country. It has been
enormously uplifting. I have visited Pori,
Savonlinna, Porvoo, Imatra, and Turku.
I hope to visit many more Finnish communities, business, and cultural heritage
sites in the near future.
eart of New Ambassador’s Mission
Headlines: What did you know about Finland before you received
your posting, and how has the country met your expectations?
Ambassador Mack: I had never been here before. But I had known
that Finland was a heroic and brave country that had a strong
system of social justice. I knew about the humanitarian initiatives
of President Ahtisaari, about (historian) Max Jacobson, and more
recently about President Halonen and her initiatives all over the
world. The Finnish arts were very close to my heart. Of course, I
knew about Sibelius, whose music was an inspiration for me as a
boy. And I had heard that the Sibelius Academy produces the best
conductors in the world. I also knew about the greats of Finnish
architecture, the Saarinens, father and son, and Alvar Aalto. I
have followed the career of Alvar Aalto, and was so impressed that,
soon after I arrived in Finland, I even went to Vyborg (in Russian
Karelia) to look at his library. There has been a movement in the
Finnish-American community to restore the library there. Only
today, while driving back from one of the ministries, I was struck
by the beauty of a building near the harbor. My driver told me it
was the HQ of a big paper company (the Stora Enso head office
near the South Harbour) and that Alvar Aalto was the architect.
Forty years or so after its completion, the building stands as a
monument to an architectural style that still holds up as original
and innovative.
The Finnish people have been very gracious and very warm, and
I certainly agree with William Randolph Hearst Jr. who visited
Finland in 1979 and afterwards wrote: “The Finns are friends, and
more pro-American than many of the Western European countries
for whom we Marshalled so much money.”
My expectations before coming here were great, but objectively speaking, I don’t see anything that hasn’t exceeded my
expectations.
My family and I recently took a bike tour around the center
of Helsinki, and it was one of the most pleasant days I’ve spent.
This is one of the very few cities I’ve visited with such extensive,
clearly marked, and safe bike paths. We biked all around the bay,
past Kiasma museum, around the Opera House, and through the
park. With the addition of a new concert hall currently being
planned, which could boast the best acoustics in Europe, I think
that this exciting new cultural enclave could become a major
tourist destination on a par with Lincoln Center in New York
– but even more attractive to visitors, because of the beauty
of the natural setting. With fine restaurants and hotels nearby,
this could become a great cultural axis and a booming business
environment. It could incentivize additional development of
hotels, shops, fine restaurants, small galleries and other cultural
establishments.
I recently read that the Minister of Culture, Tanja Karpela,
believes Finland needs to invest more in culture as a means of economic development. The Ministry of Culture clearly recognizes the
multiplier effect which employment in the arts has on a country’s
economy. The cultural sector can provide a dynamic engine of
growth and diversification to your country’s economy
This type of government support is an excellent start, but
the country could benefit further economically through stronger private sector support of the arts. Corporate sponsorship of
cultural events can be a powerful public relations tool, just as
promoting visibility for corporations in the realm of sporting
events does.”
HL: What are your expectations of Finnish-American business
life, and where do you see areas for development?
First, as Ambassador, it’s my job to promote the best bilateral relations. I don’t think any Ambassador can promote good bilateral
relations unless there is friendship and trust. Once that bridge is
crossed then we can knock down the barriers to doing business
anywhere in the world.
In order to achieve my goals of bringing the business community in the U.S. and Finland as close together as possible, we
are working on several initiatives. I would hope to bring to bear
my business and cultural background in order to promote business. To start with, we hope for a number of initiatives with the
Finnish private sector.
One upcoming initiative is on November 23 rd in Tampere, central Finland, where we will hold an entrepreneurial forum bringing
together experts from Finland and the U.S. to share their knowledge
and discuss venture capital formation. The forum is called “V2C”
– “Venture to Capital.” We’ve invited some leaders from the U.S.
capital market to come over and talk about the entrepreneurial
spirit and how to access and create capital.
In addition, I see tremendous potential in the arts, culture and
heritage field here: they are community builders and friendship
builders, but what many people don’t fully appreciate, even in the
U.S., is that the arts are “big business.” As Chairman of the New
York State Council on the Arts, we commissioned a McKinsey
and Company study about the arts as an economic engine, called
“You’ve Gotta Have Art.” The message of that study was that the
cultural tourist spends a lot more money than the average tourist,
and even more than the sports tourist. This was looked at for a time
as the “gold standard” in the U.S. for arts and cultural advocacy.
• TIM BIRD
Creative about Cruises
This year there are projected to be 204 cruise ships carrying
approximately 212,000 passengers stopping in Helsinki. A
recent report states that the average cruise ship passenger to
Finland in 2003 spent only 126 euros. The average visitor who
overnighted spent 380 euros - three times as much! Just imagine
how much revenue could be generated for Helsinki if more of
these cruise ships would stop and stay overnight, perhaps to
see some planned major cultural or sporting events starting as
early as July in Helsinki. This could have an additional ripple
effect for all business in the Helsinki area. It could also increase
conference traffic. Cultural and sporting events of importance,
such as the World Championships in Athletics, will help entice
the tour operators to stay overnight.
Of course, Finland’s strategic location in the region is
important in broader economic terms. In addition to entering
the Finnish market, many American companies – 290 strong - are
interested in working with Finnish business partners to serve the
Baltic countries and north-eastern Russia. There are wonderful
opportunities that – with continued creative thinking – promise
dividends for Finland’s future growth.
Headlines 3/2004
17
Finpro at 85:
National Approach to Global Strategy
Participants in the Finpro seminar panel discussion (from left): Tapani Kaskeala, President of Finpro ry; Pekka Leppälä, CEO of Finpro Marketing Ltd; Hannu Vaajoensuu, CEO of BasWare Oyj; Jori Vilermo, CEO of Glassrobots Oy; journalist Matti Remes, who led the discussion; Anne Linnonmaa, CEO of Anne Linnonmaa Oy; Eero
Kotkasaari, CEO of Joutsen Finland Oy; and Juha Vidgrén, Vice Chairman of the Board, Ponsse Oyj.
Finpro in Brief
F
inpro provides services, support and information to help Finnish companies
enter the international market swiftly, safely and efficiently. Finpro has
51 Finland Trade Centres in 40 countries around the world as well as in two
Trade Centres in Finland.
The company name Finpro was preceded by Suomen Ulkomaankauppaliitto
(Finnish Foreign Trade Association) and Suomen Vientiyhdistys (Finnish
Export Association), which was founded by a group of businessmen in 1919, in
the back room of a shoe shop in Turku in south-western Finland. Even after 85
years, the basic task for Finpro remains the same: to speed up the internationalization of Finnish companies, and to help companies to avoid pitfalls in global
markets. In recent years Finpro has focused its operations and services on SME
companies, helping them to utilize more open global business development.
www.finpro.fi
18 Headlines 3/2004
O
n August 19 th Finpro celebrated 85
years of export promotion operations
with 1000 invited guests representing client and partner organizations.
The anniversary seminar was opened
by Matti Honkala, Chairman of Finpro’s
Supervisory Board, who looked back on
the history of Finpro and to the future
challenges.
“The basic Finnish export will certainly
continue to rely on strong information technology, engineering and forest technology
in the future, but sectors such as the service
branch are increasingly interested in global
business opportunities,” he said.
“In the future, retail business can
develop into a very international business
sector. We have already seen the arrival of
several foreign retail shops and chains in
Finland. The experiences we have from the
Baltic countries and Russia are encouraging.
The success in international, tense com-
Finpro Stamford
petition can only come from finding and
investing in new markets. Here I also see a
lot of work for Finpro and its partners.”
National strategy
In his keynote speech Jorma Ollila,
Chairman and CEO of Nokia Corporation, analyzed the challenges the global
economy places before Finnish society.
He also emphasized the need for international business know-how in international
competition.
“Nokia as well as other Finnish companies have been among the first ones
in international markets, and I see that
Finpro has had a significant role in this
development. In the future, we all have a
united goal: to make sure that the coming
decades will be as successful. We have
to find the right globalization strategies
– nationally as well as in every company.
We can best utilize the benefits of globalization by being well prepared. Very
different strategies can lead to national
success but, on the other hand, if we do
not have a national strategy, somebody else
will make the decisions for us.”
Representatives of the three Finnish companies, BasWare, Glassrobots
and Ponsse, which have been awarded
the “Internationalization Award of the
President of the Republic” introduced
their companies to the audience. In their
lively presentations they all seemed to have
similar keys to international success: listen
to the client; do not be content with only
meeting the client’s needs; deliver superior
products and services.
Finpro Stamford’s five-man team is headed by Lasse
Baldauf, in Connecticut. Baldauf is also Head of Finpro’s North American operations (Finpro Canada, Houston
and Silicon Valley, in addition to the Stamford office).
Baldauf has over twenty years of international experience
in project and logistics management in various regions
including Asia, the Middle East, Canada and the U.S.
Before his Stamford appointment, he was Finpro’s Trade
Commissioner in Houston, Texas.
www.finpro.fi/stamford
Finpro Houston
Finpro Houston in Texas has been serving Finnish companies
since 1982. Today, the Houston office has a local team of
two headed by Michael Lovejoy. He has over twenty years
of experience in international business in all phases of the
business development process, including planning, marketing,
financing and negotiation. At Finpro Houston, he has served
Finnish companies in the electronics, energy, logistics and
telecommunications sectors.
Michael Lovejoy
www.finpro.fi/houston
Finpro in Silicon Valley
Jussi Heinilä, Head of Trade Center in Silicon Valley,
leads a team of six experts in Palo Alto, California. Silicon
Valley office was established in 2000 to support Finnish SME
technology firms in their U.S. entry. Silicon Valley offers a
unique environment to increase global credibility and presence
through powerful partnerships (80% of leading technology
firms have offices in Silicon Valley). Eco-system is also
supported by endless innovations and risk capital.
Heinilä has worked for some 20 years in the IT and Telecommunications sector with experience both as a project
Jussi Heinilä
manager, and in management positions in sales and marketing, as well as being in charge of channel development in
international software businesses. He was also a co-founder of two successful wireless
and e-commerce firms. He is experienced in assisting Finnish technology and service
companies in their market expansions and new market entries. Prior to his Silicon
Valley appointment, Heinilä was Senior Consultant at Finpro’s London office.
www.finpro.fi/siliconvalley
Innovation center
to Shanghai
As an example of public-private partnership Tapani Kaskeala, President and CEO
of Finpro, introduced the FinChi innovation
centre in Shanghai. The promoters of the
innovation center project are the Ministry
of Trade and Industry, Tekes, Nokia, and
Finpro with Finpro as the operating organization. The FinChi center will host both
Finnish and Chinese companies and organizations. In his closing speech, Kaskeala
also mentioned that Finpro’s international
network of Finland Trade Centers will have
an increasing role in the intensified work
for increasing foreign investments in Finland.• RIITTA KUOSMANEN
Lasse Baldauf
Finpro PAS Washington D.C.
Project Advisory Services in Washington has years of combined experience specializing in the development markets
of the World Bank (IBRD, IDA, IFC, MIGA) and InterAmerican Development Bank (IDB). The location of the
Washington office makes it possible to get the most up-todate and accurate information on the World Bank and IDB
business opportunities. Financial Counselor Kari Janhunen
heads the Washington services. The office is located at the
Embassy of Finland in Washington D.C.
Finpro Project Advisory Services consists of offices in
Helsinki, Brussels, Washington and Manila.
Kari Janhunen
www.finpro.fi/pas/washington
Headlines 3/2004
19
Finland Attracts Wider
Investment Base
A
ccording to a recent Invest in Finland survey, foreign firms have
invested a total of over €32 billion
in Finland and over 2200 foreign businesses
operate in Finland employing over 185,000
people in the country. Compared with EU15
countries, Finland is below the average in
attracting foreign investment. If the new
member states are taken into account,
Finland’s position is even lower.
During the first six months of this year
86 foreign companies invested in Finland,
half of which were so-called ‘Greenfield’
start-up companies, mainly in the retail or
service sectors. There are very few industrial investments, although these are usually
bigger in size. Most foreign investments
are from Sweden (30%), the U.S. (15%),
Germany, Denmark and the UK.
Of the some 30 Russian companies
currently located in Finland, 2-3 invest in
Finland each year. An intriguing fact, however, is that 6-7 Indian IT-companies have
also set up operations in Finland. They have
hired local staff especially for marketing and
the actual programme codes are written in
India. Their targets are the large companies
with a need for big IT-solutions.
Invest in Finland, in conjunction with
Tekes (the National Technology Agency of
Finland), and Sitra (the Finnish National
Fund for Research and Development), commissioned a survey focused on the character
www.futureimage.com
Invest in Finland, Tekes and Sitra commissioned a survey on foreign companies in Finland.
of operations of foreign subsidiaries, their
motives for locating in Finland, and their
views on the strengths and weaknesses of
Finland.
“The Finnish and surrounding markets
are proving a popular pull for foreign investors,” said Sirkka Aura, Chief Executive
of Invest in Finland when the survey was
Motives of companies subject to
business acquisition
Increasing the markets of the
acquired company
Marketing and business
expertise of the acquired
company
Nordic markets
Wholesalers and
retailers
Current clientele of the acquired
company
Technological expertise of the
acquired company
1
2
1=no impact 4=significant impact
20 Headlines 3/2004
3
published on September 3 rd . “Finland’s
excellence in technological expertise, its
top-level business environment and its
location as a business centre for Northern
Europe continue to be very competitive
factors for foreign-owned companies.
The findings from the research confirm
our thoughts and show that companies are
coming here to stay with investment plans
for the surrounding markets.”
Foreign companies have made significantly fewer Greenfield investments than
acquisitions in Finland. In general, acquired
companies are more export-oriented than
new investment businesses and they are
also larger in size with regards to personnel. These companies are also more active
in R&D and innovation activities than
Greenfield businesses although the average
spending on R&D does not differ significantly between the two groups. Majority of
acquired companies are within the industrial
sector whilst nearly 70% of foreign-owned
Greenfield investments are centred on the
wholesale and retail sector.
Industry
Motives for location
Services, energy,
construction
The company’s sector is an important factor
in decisions relating to acquisition and location. An acquired company’s technological
expertise has more significance for industrial companies, whilst wholesale and retails
Source: Etla
4
operations for the service sector in Nordic
markets have been an important factor.
Companies making Greenfield investments have located in Finland primarily to
acquire new customers and for co-operating and networking reasons. Access to the
Nordic markets is also an important factor.
Raw materials or technological expertise
remain secondary issues for this group.
Nearly 70% of Greenfield companies are
in the wholesale and retail sector. Motives
for location were examined for the 19951999 period and later. However, motivation
after the turn of the millennium showed little
aberration for Greenfield businesses. The
significance of co-operation and networks
and the role of the Nordic markets have
become more significant while the importance of acquiring new customers and technological expertise has declined reduced. In
addition, the influence of corporate taxation
and transport costs has grown.
The most important factor for a foreign
company when acquiring a company in Finland was the need to expand its markets
and the marketing and business expertise of
the acquired company. The third reason was
access to the Nordic markets. Raw materials,
corporate taxation level, transport costs or
public sector subsidies did not seem to have
a big impact on decision-making. Motivation
remained fairly similar for those entering
the market before and after the turn of the
millennium. Only preconditions for R&D
activities are statistically significantly
different.
and companies’ technological expertise.
The greatest weaknesses were the level
of personal and corporate taxation as well
as labour costs. Foreign-owned companies
regarded the strengths more positively and
the weaknesses less negatively than domestic
companies.
Operations of
foreign subsidiaries
Growth objectives,
future prospects
The development of acquired companies has
been relatively favorable after the change of
ownership, in terms of growth of operations
and profitability. The management of most
subsidiaries located in Finland feels able
to influence strategic decisions concerning
the company such as the extent and focus
of operations, within the group.
Over 60% of the surveyed companies
support the view that foreign-owned subsidiaries gain significant or fairly significant
advantages from the technological expertise
and financial channels of the group in question. Over half also believe that they have
benefited from the group’s foreign units’
marketing channels. Technological expertise
was seen as an important competitive advantage for industrial companies and they are
more predisposed to working together with
Finnish universities and other institutions
than companies in other sectors.
Greenfield businesses’ R&D activities
are mainly concentrated in adapting the
products to local markets, while acquired
companies’ R&D activities mainly consist
of developing products either to local or
global markets.
According to the study, Finland’s most
obvious strengths are people’s honesty and
dependability, the functioning infrastructure
The study reveals that foreign companies
have higher growth expectations for the
next three years than Finnish companies,
although this is explained by the sectoral
Strengths and weaknesses of Finland
Honesty and reliability of people
Functional infrastructure
Technological expertise
Stability and functionality of the society
Level of education
Initiative of people
Flexible operational method
Marketing and business expertise
Cooperation between research
institutions and companies
Knowledge of Russian markets
Price of energy
Level of corporate tax
1=
2=
3=
4=
Labour costs
Level of income tax
1
Sirkka Aura, Chief Executive
at Invest in Finland.
2
significant weakness
slight weakness
slight strength
significant strength
3
Foreign-owned
companies
Domestic
companies
Source: Etla
4
distribution of foreign and Finnish companies. The industrial sector shows no great
differences in growth expectations between
foreign subsidiaries, domestic subsidiaries
or domestic independent companies. The
wholesale and retail sector as well as services show greater differences, and in this
sector foreign subsidiaries have higher
growth expectations. The highest expectations of all groups are within foreign-owned
service sector companies.
In terms of R&D intensity, the most innovative companies have the highest growth
expectations. R&D activity shows a clear
correlation with higher growth expectations.
There are no statistical differences between
foreign-owned or domestic companies. However, foreign companies have made more socalled radical innovations or completely new
innovations for the targeted market. Thus
R&D would seem to be ‘more productive’
in foreign-owned companies.
The single most important factor for a
company’s future prospects in Finland is
domestic demand for their products. Finnish expertise comes second and the third
factor is the group’s regional strategy beyond
Finland. More than their Finnish counterparts, foreign subsidiaries’ future prospects
are affected by demand abroad and wider
regional strategies outside Finland. For
Finnish companies, the excellent Finnish
expertise and the importance of companies
located in Finland are more central than for
foreign companies. The high cost level is
also more problematic for Finnish companies. • RIITTA KUOSMANEN
The survey can be found online at
www.investinfinland.fi/topical_issues/
en_GB/surveys/
Headlines 3/2004
21
Time to Design, Inc. in Georgia:
Designs with Fi
Time to Design, Inc received American Society of Inte
F
Leasing center rear reception area.
innish born Helena Stokes’ Time to Design, Inc, was recently
awarded the prestigious American Society of Interior Designers (ASID) Atlanta Chapter Award for her Epic Lindmont
Leasing Center renovation.
“The work of Time to Design Inc. is awe inspiring,” notes client
representative, Velinda Bowman. “Literally every day since their
Atlanta project began someone walks into our office and exclaims
‘I had no idea how beautiful this would be’. They often add ‘if the
apartments look like this, I’ll take one’. We really like that!”
The project involved renovating the apartment leasing office
built in 1949 and located in the heart of Atlanta’s trendy Buckhead
residential/shopping district. The office, with its low ceilings, was
earlier adorned with crown moldings and mismatched mahogany
furnishings. The color scheme was hunter green and burgundy.
The crown moldings and chair rails were stripped down. “Running trim, so appropriate in many Southern buildings, does not
belong in this retro-modern style building,” says Helena. “Now
the walls are painted with soothing, fresh colors. The space has
an art gallery feel.”
The space, which lacked organization and proper adjacencies,
now provides a work flow for the staff and visitors. The copy area
is now located centrally within the office. To make it “not so ordinary”, Helena installed fire truck red tool cabinets to serve as paper
storage and hung white cubes on the wall to support some earthy
pottery. “I like the juxtaposition of the materials; the unexpected
among the ordinary”, says Helena. In the hallway natural color
wooden doors with frosted glass panels were installed creating
interest and rhythm along the hall. Even when used in their closed
position, they allow natural light to flow into the hallway. Lighting
fixtures for the entire space were also carefully considered.
Classic references
Traditional bedroom.
Contemporary bedroom.
22 Headlines 3/2004
Most of the furnishings used were designed in the 1950s with a
Scandinavian flair. When the leasing office manager suggested
using the classic Eero Saarinen (world famous Finnish architect)
table, the Finnish born Helena was delighted to oblige. “I added
classic Arne Jacobsen chairs and hung a ‘PH4/3’ pendant fixture by
Jacobsen over the vignette, the function of which was to provide a
comfortable meeting area for the leasing agents and customers. The
manager wanted to incorporate two vintage photographs taken on
the property into the reception area. It all works together well.
“True to my design concept, it was then natural to utilize some
more contemporary touches in the interior. The leasing agent’s
desks are imported from France, the chairs are by popular American designers and the modern leather sofa is Italian. By utilizing
furnishings and light fixtures designed in either the 1950s or later
in 2000 and beyond, we are paying homage to the era the building
shell was constructed, while channeling the clients use of current
technology and their bright outlook toward the future,” Helena
explains.
Time to Design provided all documents necessary for the
demolition and new construction features, including partitions,
lighting, electrical/data outlet placement and their relationship to
furnishings/equipment; finishes and detailing the wall mounted
recessed shelving. Helena also worked very closely with the company, which provided built-in work surfaces for the offices.
“This office got a much needed facelift,” says Helena Stokes. “It
is now a fresh haven for its staff and visitors alike. The space was
Finnish Flair
Interior Designers award.
designed to be a well-functioning, happy working environment. In
developing our design concept we wanted to respect the era of the
building, while promoting the present. Additional design features
were to be budget conscientious, specify construction materials
that were readily available and methods that were fairly easy to
accomplish. We wanted to provide a feel of rhythm, energy and
grace to the space.”
Highly qualified
Before establishing her company, Helena worked as Project Coordinator for Gensler, formerly Godwin Associates, in Atlanta and
before that for several years she was Senior Designer at Carson
Guest, Inc. in Atlanta. “I first arrived in the U.S. in 1985 when I
was only 21, planning to stay only six months for horseback riding.
But things turned out differently,” observes Helena, “I have been
living permanently in the U.S. ever since and today I have a family
with two children in Chamblee, Georgia.”
Helena Stokes is certified by the National Council for Interior
Design Qualification (NCIDQ) and is a Georgia registered Interior
Designer. She received her Bachelor of Arts degree in interior
design from The American Intercontinental University, formerly
The American College, in Atlanta and her associate degree in
Helena Stokes, founder of Time to Design Inc.
marketing from the Finnish Businessmen’s Commercial College
in Helsinki, Finland. She has taken numerous ASID continuing
education courses from 1992 to present. “Due to my internationally
influenced background, I am eager to embrace various cultural and
life/work lifestyles and I base my designs on clients’ needs rather
than implementing one style in my design work. I have experience
on a variety of projects in a wide array of industries.
Time To Design in Atlanta, Georgia provides space planning,
test fits and field surveys, design and drafting, mill work detailing, construction administration, selection of furnishings, fixtures
and equipment, and preparation of time schedules. Drafting of
projects is performed utilizing the industry standard AutoCad and
Micro-Station drawing software and by hand when needed. The
firm specializes in high-end and mid-range projects, with approximately 90% commercial and 10% residential clientele. • RIITTA
KUOSMANEN
Contemporary living area.
Headlines 3/2004
23
Photo: Tim Bird.
Star of Wonder
Wows Pori
O
ne of Europe’s longest established jazz festivals is also
an annual celebration of mostly American musical
influences. The Pori Jazz Festival, staged in the small
town of the same name on Finland’s west coast, has attracted
its fair share of musical legends in its 39-year history. The
‘jazz’ label is interpreted fairly liberally, and big-name soul
and blues acts, from B.B. King to James Brown, have
headlined over the years. The top act at the 2004 event was
Motown stalwart Stevie Wonder, who played to a packed
arena at the festival’s scenic Kirjurinluoto island park on
July 18. Ticket sales for this day alone topped 16,000, out
of a total of 70,000 for the whole nine-day attraction.
Pori, normally a relatively sleepy community, comes
alive for the annual festival, with the riverside turned into
a buzzing ‘Jazz Street’, churches opening their doors to
performances, and pubs and bars throbbing to the beat of
bass guitars across the town. In all, Pori Jazz 2004 was the
umbrella for 110 concerts, 60 of them with free admission,
with 100 bands, 60 from outside Finland.
The venue for the main outdoor concerts is traditionally
the Kirjurinluoto, filled to capacity twice at Pori 2004. A
second arena, the nearby Delta Arena, was unused this year
but according to the festival’s founder and artistic director,
Jyrki Kangas, it will almost certainly be used as a venue
in 2005, when Pori celebrates its 40 th anniversary.
“During the autumn we are planning new concert concepts for the area,” he says. “At the same time, we’ll be
taking a new look at the use of the Karjaranta area and one
option is to develop it for staging younger people’s music
events.” www.porijazz.fi • TIM BIRD
Pori Jazz 2005 will be staged from July 16tthto 24th, 2005.
Events calender
www.finland.org
Nov 11-13
Avery Fisher hall, Lincoln Center, NYC
Karita Mattila & New York Philharmonics (Sakari Oramo)
Until Nov 10
FIDM, Los Angeles, CA
Marimekko exhibit
Nov 12-Dec 4
HIM U.S. Tour
www.heartagram.com
Until Nov 28 (2005 national dates to be confirmed)
University of Nebraska-Lincoln
Exhibition: Mirror of the Wood: A Century of the Woodcut
Print in Finland
Dec 3-12, 8pm -11pm
Walt Disney Concert Hall, Los Angeles, CA
Tristan Project (Esa-Pekka Salonen)
Nov 5 - 7, 8pm - 11pm
Walt Disney Concert Hall, Los Angeles, CA
Mikko Franck conducts Los Angeles Philharmonic
Nov 9
The Rasmus in concert
Knitting Factory, NY
www.therasmus.com
24 Headlines 3/2004
Dec 10, 8pm
Scandinavia House, NYC
‘WIDE’, a concert of contemporary Finnish music (Jukka
Tiensuu, Kaija Saariaho and Sampo Haapamäki)
www.counterinduction.com
Dec 17, 21, 25, 29, Jan 12
Metropolitan Opera, Lincoln Center, NYC
Kát’a Kabanová, by Leosˇ Janásˇek (Karita Mattila & Jorma Silvasti)
Finnish Woodcuts
in Nebraska
Skier, 1945, Erkki Tanttu.
Opposite Side of Water, 2002, Heli Kurunsaari.
Woodpecker, 1999, Outi Kirves.
M
irror of the Wood: A Century of the Woodcut Print
in Finland” is on exhibit at the Sheldon Memorial
Art Gallery and the Eisentrager-Howard Gallery
at the University of Nebraska-Lincoln until November
28th.
A national tour of the exhibition through 2005 will include
the Nordic Heritage Museum in Seattle and Carleton
College Art Gallery in Northfield, Minnesota.
The exhibition considers the evocative aura of Finland,
a country of pristine forests and lakes, distilled into a love
of naturalness and aesthetic sophistication in the 70 prints
by 39 artists from throughout the country.
“The mystique of the Finnish character enables these
artists to remain attuned to their heritage and nature,” says
Professor Karen Kunc, the exhibition curator and organizer,
of the University of Nebraska-Lincoln.
Wood is a strong, assertive material that endures the
assault and energy of the carver, who leaves a residue from
tools that cut into once-living materials, making a readily
understood mark of the hand.
Wood, as the abundant material in the forested land
of Finland, has determined the characteristics of Finnish
houses, saunas, folk crafts, and is a ready material for
printing blocks. Wood is a carrier of our narrative records
that endure through the ages. Today wood suggests the
endangered wilderness and forests, as well as the literal
and figurative acidic degeneration of information in
newspapers and our throw-away “pulp culture”.
In this exhibition these issues are a subtext to
the graphic power so readily apparent and utilized in
the woodcut prints by the earliest artists in Finland,
to the innovations and challenges undertaken by the
contemporary artists who have become significant in
Finland and around the world.
This exhibition is supported by grants from the
Nebraska Arts Council, the University of NebraskaLincoln Arts and Humanities Research Fund, the
Hixson-Lied College of Fine and Performing Arts UNL,
MEDICI, the American-Scandinavian Foundation, the
Finlandia Foundation, and by FRAME, Finnish Fund
for Art Exchange. www.finland.org
Headlines 3/2004
25
Activity Intensifies
FACC Chapters Meet in Washington D.C.
The Finnish-American Chambers of Commerce representatives at the Federal Reserve in Washington D.C.
T
he cooperation of the FACC Chapters has intensified during the last 18
months. The Annual FACC National
Meeting was organized by the FACC-Midwest in Chicago, and the follow-up meeting
in Washington D.C. on October 1 st . The
hosting organization was the FinnishAmerican Business Council the Greater
Washington Area (FABC). The FABC was
established for networking and promoting
Finnish know-how in the area. The FABC
has 35 members and it is chaired by Kari
Janhunen, Head of Finpro’s Project Advisory Services in Washington D.C.
The program started with opening
reception of the Sacral Space Exhibition
at the Embassy of Finland on Thursday
September 30.
26 Headlines 3/2004
Next morning the group of some 50
people headed to the Federal Reserve (the
Fed) where Senior Advisor in the Division
of Research and Statistics Thomas Simpson shed some light on the U.S. central
bank’s operations. The Fed was created
by the U.S. Congress and enacted in 1913
when President Woodrow Wilson signed
the Owen-Glass Act into law. The Federal
Reserve System is composed of a central
Board of Governors in Washington D.C.
and twelve regional banks in major U.S.
cities. Chairman of the Board of Governors
is Alan Greenspan.
The Fed visit was followed by a tour of
the National Press Club (NPC) hosted by
Press Counselor Kristiina Helenius form
the Embassy of Finland. The visit and lun-
cheon at the NPC was sponsored by Antero
Lahtinen of Finnair. The speakers were
Gil Klein, former NPC President and syndicated Washington correspondent. Matti
Anttonen, Minister, Deputy Chief of Mission
and Pekka Voutilainen, Minister-Counselor
for Economic Affairs at the Embassy of
Finland, discussed the topic “Why Finland?
– How to boost coordination between the
Embassy and the FACCs?”
Luncheon speaker was Rick Dunham,
White House correspondent for Business
Week and President of NPC from January
2005 onwards. Dunham reported the latest
interesting news from the presidential candidates’ first debate in Florida.
(l-r) Erkki Liikanen, Governor of the Bank of Finland; Aneta Owens; Etel
Valtasaari and Ambassador Jaakko Valtasaari.
Semi-Annual Meeting
The FACC semi-annual meeting was opened by Arto Saarinen,
Chairman of the FACC-Midwest, at Ambassador Jukka Valtasaari’s
residence. Saarinen gave a brief background of the previous national
meetings in New York and Chicago. One of the resolutions of the
Chicago meeting was agreement on the-soon-to-be-published first
national FACC directory. Maija Julin, Markku Vartiainen, Bo
Long, Janine Paavola and Jari Satola were nominated to sit on
the National Membership Directory Committee.
Discussions about the rules for membership were on the agenda
as result of variation in practices. There was emphasis on the need
for consistent rules of membership, but acceptance that regional
needs and differences should be taken into consideration.
Distribution costs for Headlines magazine were also discussed.
The FACC-New York has subsidized distribution costs and it was
agreed that the future costs should and will be prorated based on
the number of copies mailed per region.
An FACC website with a national front page was also proposed.
The objective of the site should be to promote business contacts,
and local Chapters would have the responsibility of maintaining
their own sites. Currently New York, Minnesota, Pacific Coast,
Dallas and Washington D.C. have websites of their own. The Website Development Committee was nominated with representatives
from each Chapter. The goal is to go live by December 6.
The meeting was followed by a reception and a cocktail buffet
hosted by Ambassador Valtasaari.
The next national meeting will be held in Atlanta on April 22 nd,
2005 hosted by the FACC-Southeast. • RIITTA KUOSMANEN
Gil Klein, former NPC President and syndicated Washington correspondent was
one of the guest speakers.
(front l-r) Pia Baroni, FACC-Midwest; Leena Lahti, FABC Washington DC;
Ann-Christine Westerlund, FACC-New York; Päivi Spoon, FABC; Ilona Linnoila
FABC; and Katariina Anderson, FACC-Midwest. (back l-r) Maija Julin, FACCMidwest; Sari Heiskanen, FABC; Anna Grönlund, Embassy of Finland; Gabriella
Riska, Embassy of Finland; and Kristiina Helenius, Embassy of Finland.
Visiting the National Press Club: (l-r) Kari Janhunen, FABC in Washington DC;
Matti Anttonen, Embassy of Finland; Antero Lahtinen, FACC-New York; Kristiina
Helenius, Embassy of Finland; guest speaker Rick Dunham; and Pekka Voutilainen, Embassy of Finland.
(l-r) Esa Pernu, Nordea Bank Finland, New York; Jarmo Sahlstedt, M-real USA
Corp; Antero Lahtinen, Finnair; Tage Lindholm, Finnsteel; Fred Niemi, FACCMidwest; Bo W. Long, FACC-New York.
Headlines 3/2004
27
HELSINKI
c/o FINTRA,
PO Box 50 (Kaupintie 2),
FIN-00441 Helsinki
Tel. +358-9-228 28 406
Fax. +358-9-228 28 328
Email: [email protected]
Matti Sundberg, President & Chairman
Mimmi Petrelius, Secretary General
Ambassador Mack Meets FACC
NEW YORK
866 UN Plaza, Suite 250
New York, NY 10017
Tel. (212) 821-0225
Fax. (212) 750-4418
Email: [email protected]
Antero Lahtinen, President
Hannele Turja, Secretary
MIDWEST
950 Milwaukee Ave., Suite 209
Glenview, IL 60025
Tel: 847-298-8980
Fax: 847-298-8590
Email: [email protected]
Arto Saarinen, President
Pia Baroni, Secretary
PACIFIC COAST
PO BOX 3058
Tustin CA 92781-3058
Tel. (310) 547-9705
Fax. (310) 801-4848
Mobile (310) 457-8783
Email: [email protected]
Matt Railo, President
SOUTHEAST
FACC Southeast
c/o Andritz Inc.
10745 Westside Parkway
Alpharetta, GA 30004
Tel. (770) 640 2430
Fax. (770) 640 2575
Email: [email protected]
Pekka Ignatius, President
Barbara Nichols, Secretary
(l-r) Martin Granholm, Raimo Waltasaari, Jarl Köhler, Ambassador Earle I. Mack, FACC-Helsinki President Matti
Sundberg and Carl-Christian Rosenbröijer.
HELSINKI • The FACC-Helsinki held a luncheon meeting
at the Hotel Palace on September 9 th in honor of the U.S.
Ambassador to Helsinki, Earle I. Mack. This was Ambassador Mack’s first speech to the FACC members. He presented
his credentials to the President of Finland in June.
Tech Students in New York
NORTHWEST
c/o Ekono, Inc.
11061 NE 2nd Street, Suite 107
Bellevue, WA 98004-5810
Tel. (425) 451-3983
Fax. (425) 451-8864
Email: [email protected]
Jarmo Wallenius, President
Tom Uusnäkki, Secretary
SOUTHWEST
1300 Post Oak Blvd,
Suite 1990, Houston, TX 77056
Tel. (713) 627-9700
Fax. (713) 784-1412
OTHER TRADE ASSOCIATIONS
FINNISH BUSINESS GUILD
Sharon Rose
Irving Chamber of Commerce,
3333 N. MacArthur Blvd, Suite 100
Irving, TX 75062
Email: [email protected]
Hannu Impola, President
THE FINNISH-AMERICAN
BUSINESS COUNCIL OF THE
GREATER WASHINGTON AREA
Helena Nenonen-Latchman,
c/o Embassy of Finland
3301 Massachusetts Avenue, NW
Washington DC 20008
Tel. (202) 298-5836
Email: [email protected]
Kari Janhunen, President
28 Headlines 3/2004
Sue Pregartner of iittala (left) and Mikko Turtiainen of Finnair (front center)
introduced their companies to the technology students.
NEW YORK • Members of the manufacturing
club at the Helsinki University of Technology visited the Consulate General of Finland
in New York on August 23 rd . Vice Consul
Seija Haarala welcomed the students to
the Consulate. The New York Chamber
was introduced by Sue Pregartner, who
also gave an interesting presentation of the
iittala glass-making company, while Mikko
Turtiainen introduced Finnair’s operations
in the U.S. The group was invited to lunch by
Neal N Beaton and Michael J Student at their
offices at Holland & Knight LLP.
Nordic Open Golf
NEW YORK • The FACC-New York held its annual Nordic Open
Golf tournament on September 13 rd at the Golf Club at Mansion
Ridge, Monroe, New York. Nearly 50 golfers enjoyed the beautiful day on this Jack Nicklaus signature golf course under bright
and sunny skies. The Platinum Sponsors of the tournament were
Finnair and Finlandia Cheese, Inc. The Gold Sponsor was
Nordea and Silver Sponsors were iittala, Inc., and Stora Enso
N.A. Fredericks Michael & Co. sponsored a hole. Prizes were
donated by Finnair, iittala, Wilson, Polar Electro Inc., Circle
Line World Yacht, Nordea, Liberty Richter/Fazer, Finnish
Tourist Board and Danisco.
Low Net Individual
Shawn Garrison (66)
Low Gross Individual
Peter Mersmann (81)
Longest Drive:
Heun Linden (men)
Sue Pregartner (ladies)
Low Net Foursome
Leena Parker, Jussi Koski, Shawn
Garrison, Paavo Leppämäki and Esa Pernu
Low Gross Foursome
Sue Pregartner, Mark Kamen,
Eve Doyle and John Pregartner
Low Net individual
Shawn Garrison (66)
Low Gross Individual
Peter Mersmann (81)
(back l-r) Shawn Garrison, Francis Gallagher, Todd
Arthur and Peter Mersmann. (bottom l-r) Christopher Franco and Sue Pregartner.
Bo Long’s style
at the Nordic Open Golf.
Autumn Golf Classics
(l-r) Raija Casey, Glenn Jarvi, Pertti Johansson, John Davis and Timo Vierimaa.
Getting ready (l-r) - Glenn Jarvi and Tage Lindholm.
MIDWEST • The FACC-Midwest teed off the fall season with
the traditional Autumn Golf Classic at Cog Hill Golf & Country
Club just outside Chicago on September 17 th. Thirty or so players, including FACC members and business associates, enjoyed
their rounds in picture-perfect weather. The Peoria scoring system
made the tournament exciting - and rewarding - for aspiring pros
and duffers alike.
Veteran tournament organizer Tage Lindholm of Finnsteel acted
as master of award ceremonies during a lively luncheon at the 19th
hole. A wide range of prizes were donated by Wilson, Madison
Paper, UPM-Kymmene, the Norwegian Chamber, Feralloy, and
Finnsteel. Everybody got something to stuff in the golf bag!
Because of the Ryder Cup in Detroit and an active hurricane season in
Florida, some of the traditional foursomes were not able to tee up this
time. We look forward to seeing all of them on the fairways and greens
next year, when the FACC Midwest Autumn Golf Classic will be played
on September 16, 2005.
Headlines 3/2004
29
Annual
Crayfish Party
T
he Finnish American Club 1932 held their
annual crayfish party on August 17 th at
Brandö Seglare, Kulosaari. Also present was the
new Ambassador to Finland, Earle I. Mack, and
the Club’s new Counsellor, Robert Peaslee.
Accordionist Onni Hellsten and Esko
Haavisto entertained the guests with summer
melodies.
(l-r) Mrs Carol Dickey Mack; Chairman of the Club 1932 Teppo Rantanen; and U.S.
Ambassador Earle I. Mack
Gallery Preview
T
he 1932 Club was delighted to attend an exhibition preview of ‘Paintings by Mrs Lea Cristina’ on September
15 th, opened to the public on the 16 th. Some 20 club members,
including guests from the Finlandia Foundation, George
Sundqvist and Matti Sarkia, were introduced by the event’s
hostess and close friend of the artist Eeva Pinomaa.
Helsinki born, Lea is an artist who has lived and worked
in Brazil, New Orleans and now Brussels. She spent most
of her childhood in Ahtiala, Finland, with highly respected
artists such as her aunt Lea Ignatius and her cousin Elina
Luukkanen. She mostly paints with oil, but also uses pen,
ink, pencil, and watercolor.
(l-r) Poppe and Kitty Taucher; with Lea Cristina.
Ambassador
Hosts Reception
U
.S. Ambassador Earle I. Mack invited members of the
Finnish American Club 1932 to a reception at his Residence in Kaivopuisto, Helsinki, on October 7 th.
Some 50 members took the opportunity to meet
Ambassador and Mrs Mack and exchange views with
them. Teppo Rantanen, Chairman of the Club, presented
the Ambassador with a book of Alvar Aalto’s work. The
Ambassador is known to be an admirer of the late Finnish
architect’s buildings.
Club ‘32 Chairman Teppo Rantanen (right) presents Ambassador Earl I. Mack
with a book about Finnish architect Alvar Aalto.
30 Headlines 3/2004
Cus
tomer
o
f
cus
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Headlines.indd 1
29.9.2004 14:14:48
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