Star News - Alliance for Audited Media

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Star News - Alliance for Audited Media
A Halifax Media Group Property
Subscriber Coverage
StarNews Subscriber Coverage
Duplin
Onslow
Bladen
Pender
Columbus
New Hanover
Brunswick
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com
Q1 2015
Wilmington (New Hanover County), North Carolina
Subject to Audit
www.starnewsonline.com
Audited Every Other Year
CROSS-MEDIA METRICS
WEBSITE ACTIVITY
Period
www.starnewsonline.com (Web)
Unique Browsers
587,570
Page Impressions (1)
4,140,738
March 2015
Source: (1) Adobe Analytics
CIRCULATION SUMMARY
TOTAL COMBINED AVERAGE CIRCULATION
StarNews Media
Print (See Par. 1A)
Digital Replica (See Par. 1B)
Digital Nonreplica (See Par. 1C)
Total Combined Average Circulation
Avg
Sun
Mon-Fri
37,149
33,692
36,463
Tue
33,138
Wed
34,062
Thu
34,052
Fri
34,004
Sat
31,676
30,389
29,960
29,863
30,776
30,714
30,667
30,990
2,616
2,588
2,588
2,599
2,651
2,651
686
687
686
687
687
687
686
686
37,149
33,692
33,234
33,138
34,062
34,052
34,004
31,676
Fri
Sat
26,951
CIRCULATION DATA BY PUBLICATION
1A. StarNews Media - PRINT
Paid Circulation
Individually Paid Circulation
Home Delivery and Mail
Single Copy Sales
Total Average Individually Paid Circulation
Business/Traveler Paid Circulation
Hotel Distribution - Room/Lobby Copies
Total Average Business/Traveler Paid Circulation
Total Average Paid Circulation - Print
Qualified Circulation
Single Copy
Educational Copies
Employee/Independent Contractor
Retail/Business
Total Average Single Copy
Total Average Qualified Circulation - Print
Total Average Circulation - Print
Mon
33,234
Sun
Avg
Mon-Fri
Mon
Tue
Wed
Thu
27,124
25,557
25,437
25,301
25,143
25,999
25,877
8,594
3,240
2,957
2,985
4,011
3,137
3,172
3,192
35,718
28,797
28,394
28,286
29,154
29,136
29,049
30,143
125
188
172
178
182
182
224
102
125
188
172
178
182
182
224
102
35,843
28,985
28,566
28,464
29,336
29,318
29,273
30,245
50
50
50
50
50
50
487
503
500
509
507
501
501
501
133
851
844
840
883
845
843
244
620
1,404
1,394
1,399
1,440
1,396
1,394
745
620
1,404
1,394
1,399
1,440
1,396
1,394
745
36,463
30,389
29,960
29,863
30,776
30,714
30,667
30,990
01-3375-0
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com
Avg
Mon-Fri
Sun
1B. StarNews Media - DIGITAL REPLICA
Qualified Circulation: Opt-in
Educational Copies
Total Average Qualified Circulation - Digital Replica
Total Average Circulation - Digital Replica
Total Average Circulation - Print & Digital Replica
1C. StarNews Media - DIGITAL NONREPLICA
Paid Circulation
Restricted Access Website
Total Average Paid Circulation - Digital Nonreplica
Total Average Circulation - Digital Nonreplica
TOTAL AVERAGE CIRCULATION - PRINT & DIGITAL REPLICA
AND NONREPLICA
Mon
Tue
Wed
Thu
Fri
Sat
2,616
2,588
2,588
2,599
2,651
2,651
2,616
2,588
2,588
2,599
2,651
2,651
2,616
2,588
2,588
2,599
2,651
2,651
36,463
33,005
32,548
32,451
33,375
33,365
33,318
30,990
686
687
686
687
687
687
686
686
686
687
686
687
687
687
686
686
686
687
686
687
687
687
686
686
37,149
33,692
33,234
33,138
34,062
34,052
34,004
31,676
16,184
15,335
15,262
15,179
15,095
15,597
15,526
16,102
4,186
1,648
1,473
1,501
2,088
1,595
1,618
1,618
20,370
16,983
16,735
16,680
17,183
17,192
17,144
17,720
125
188
172
178
182
182
224
102
125
188
172
178
182
182
224
102
20,495
17,171
16,907
16,858
17,365
17,374
17,368
17,822
50
50
50
50
50
50
437
453
450
459
457
451
451
451
133
851
844
840
883
845
843
244
570
1,354
1,344
1,349
1,390
1,346
1,344
695
570
1,354
1,344
1,349
1,390
1,346
1,344
695
21,065
18,525
18,251
18,207
18,755
18,720
18,712
18,517
10,881
10,182
10,135
10,082
10,009
10,361
10,310
10,798
4,389
1,583
1,476
1,476
1,913
1,533
1,545
1,565
15,270
11,765
11,611
11,558
11,922
11,894
11,855
12,363
15,270
11,765
11,611
11,558
11,922
11,894
11,855
12,363
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
2. TOTAL AVERAGE CIRCULATION BY MARKET
CITY ZONE - PRINT
Paid Circulation
Individually Paid Circulation
Home Delivery and Mail
Single Copy Sales
City Zone - Total Average Individually Paid Circulation
Business/Traveler Paid Circulation
Hotel Distribution - Room/Lobby Copies
City Zone - Total Average Business/Traveler Paid Circulation
City Zone - Total Average Paid Circulation - Print
Qualified Circulation
Single Copy
Educational Copies
Employee/Independent Contractor
Retail/Business
City Zone - Total Average Single Copy
City Zone - Total Average Qualified Circulation - Print
City Zone - Total Average Circulation - Print
RETAIL TRADING ZONE - PRINT
Paid Circulation
Individually Paid Circulation
Home Delivery and Mail
Single Copy Sales
Retail Trading Zone - Total Average Individually
Paid Circulation
Retail Trading Zone - Total Average Paid Circulation - Print
Qualified Circulation
Single Copy
Employee/Independent Contractor
Retail Trading Zone - Total Average Single Copy
Retail Trading Zone - Total Average Qualified Circulation - Print
Retail Trading Zone - Total Average Circulation - Print
50
50
50
50
50
50
50
50
15,320
11,815
11,661
11,608
11,972
11,944
11,905
12,413
Page 2 of 4 • 01-3375-0
Alliance for Audited Media
Avg
Mon-Fri
Sun
ALL OTHER - PRINT
Paid Circulation
Individually Paid Circulation
Home Delivery and Mail
Single Copy Sales
All Other - Total Average Individually Paid Circulation
All Other - Total Average Paid Circulation - Print
All Other - Total Average Circulation - Print
Total Average Circulation
Total Average Circulation - Print
Total Digital Replica
Total Digital Nonreplica
TOTAL AVERAGE CIRCULATION
Mon
Tue
Wed
Thu
Fri
Sat
59
40
40
40
39
41
41
19
9
8
8
10
9
9
9
78
49
48
48
49
50
50
60
78
49
48
48
49
50
50
60
78
49
48
48
49
50
50
60
36,463
30,389
2,616
687
33,692
29,960
2,588
686
33,234
29,863
2,588
687
33,138
30,776
2,599
687
34,062
30,714
2,651
687
34,052
30,667
2,651
686
34,004
30,990
686
37,149
51
686
31,676
NOTES
CREDIT AND ARREARS ALLOWANCE
Included in Individually Paid Home Delivery and Mail is an average of the following:
Daily
Sunday
Total
369
369
These copies were served to subscribers that ordered delivery directly with and were billed by the newspaper and for which payment was not received and/or short-term arrears
copies served to subscribers whose term has expired.
QUALIFIED RETAIL/BUSINESS
Included in Qualified Retail/Business are copies distributed through publisher-maintained venues. Verification is made of distribution to location only, and not of actual pick-up.
MARKET DESCRIPTION
Zone Reporting for this newspaper is defined as:
CITY ZONE is the corporate limits of Wilmington, plus the balance of New Hanover County, North Carolina.
RETAIL TRADING ZONE includes counties of Brunswick, and Pender; in BLADEN County, townships of French's Creek and Whites Creek plus 2010 Census Tract 9501 (Part);
in COLUMBUS County townships of Bogue, Bolton, Bug Hill, Cerro Gordo, Chadbourn, Lees, Ransom, South Williams, Waccamaw, Welch Creek, Western Prong, Whitesville
and Williams, in DUPLIN County, townships of Cypress Creek, Island Creek, Kenansville, Magnolia, Rockfish, Rose Hill and Warsaw; in ONSLOW County, tract 4 (part); and in
SAMPSON County, tract 9710 (part).
ADVERTISING POLICY
Publisher's declared policy is to accept advertising copy on a unit basis and on a separate issue basis.
Page 3 of 4 • 01-3375-0
Alliance for Audited Media
WEBSITE USAGE
AAM did not determine the publisher's choice of data provider for these statistics nor should the inclusion of these data be construed as endorsement by AAM of the
methodology or technologies used by the data provider. As appropriate, AAM audits will verify the applications and measurement techniques used by the data provider to
establish the statistics and data presented on behalf of the publication.
WEBSITE USAGE DEFINITIONS
Total Unique Browsers: This site employs a cookie-based method for reporting of a Unique. In the absence of a cookie a combination of the IP address and user-agent string is
used to establish a Unique. All traffic regardless of the originating location (U.S. or International) is included in this total. Also included in this count may be content from cobranded third party vendors as disclosed in the audit report for this site.
This method of accounting identifies an unduplicated cookied or identified browser that accessed the Internet content of the site during the measurement period reported and
does not measure a person. No adjustment or correction to the numbers presented in Cross-Media Metrics has been made to adjust this number from cookies to people. (i.e.
deletion of the cookies from browsers or for users accessing the site from multiple devices or locations.) Additionally, identifying noncookied browsers by the IP address & useragent string in combination may over or understate the number of individual people due to dynamic IP addressing.
Page Impressions/Views: The combination of one or more files presented to a browser as a single document as a result of a single request received by the server. In effect, one
request by a valid browser should result in one Page Impression/ View being reported. The counted page impression may not necessarily be in focus or visible in the user's
browser.
Cookie: A small piece of information (i.e., program code) that is stored on a browser for the purpose of identifying that browser during audience activity and between visits or
sessions. Cookies are typically set to expire. Some cookies are intended to remain on the browser temporarily (for example, during a session) and some are persistent in that
they are intended to be retained for longer periods.
Browser: A software program running on an Internet enabled device that can request, load and display documents available on the World Wide Web. In our definition, it is
assumed that a "human being" is operating the browser manually and viewing the page.
Publishing Plans
Frequency: Daily
Delivery Vehicle(s):
Print, online, mobile
Primary Circulation Classification: Paid
Website(s): www.starnewsonline.com
David R. Cuddihy, Advertising Director
Telephone (910) 323-2321- FAX (910) 343-2346
1003 South 17th Street
Wilmington, NC 28401
e-mail: [email protected]
We certify that to the best of our knowledge all data set forth in this Quarterly Data Report are true and report circulation in accordance with Alliance for
Audited Media’s Bylaws and Rules.
Parent Company: Halifax Media Holdings LLC
STARNEWS MEDIA, published by StarNews Media 1003 South 17th Street, P.O. Box 840 Wilmington, NC 28402
DONNELL GILES
ROBERT J. GRUBER
Operations Director
Publisher
Page 4 of 4 • 01-3375-0
Alliance for Audited Media
Copyright © 2015 All rights reserved.

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