THE MASPEX WADOWICE GROUP

T HE M ASPEX W ADOWICE G ROUP
w w w . m a s p e x . c o m
THE MASPEX WADOWICE GROUP
The Maspex Wadowice Group is one of the largest
For years, the Maspex strategy has been to
food companies in central and Eastern Europe.
build brands that are deeply rooted in consumer
consciousness and to expand and develop our
The group is the leading producer of juices,
range of brands through acquisition. In a little over
nectars and soft drinks in Poland, the Czech
20 years on the market, the Maspex Wadowice
Republic and Slovakia and has a strong position
Group has completed 14 such acquisitions,
in Hungary, Romania and Bulgaria. Maspex is
8 of them abroad.
also a front runner in instant product production
Brands like Tymbark, Kubuś, Lubella, Puchatek,
(cappuccino coffee, cocoa, coffee creamer and
Ekland, DecoMorreno, Cremona, La Festa and
instant tea) in central and eastern Europe. Maspex
Plusssz are undisputed leaders in their segments.
is the Polish market leader in pasta products and
These brands have the trust of consumers not only
controls a significant portion of the Romanian
in Poland, but also in other central and eastern
market.
European countries.
The Maspex Wadowice Group’s mission
The Maspex Wadowice Groups was awarded the
is to offer brand food products, highly appreciated
title of Central and Eastern European Business at
by consumers. The Company claims to be
the Economic Forum held in Krynica. The award
the leader in the food industry in the Central Europe
was given in recognition of the fact that, even in
in terms of both market share values
the difficult conditions of economic transformation,
and brand power.
success can be achieved.
THE STRUCTURE OF THE MASPEX WADOWICE GROUP
The Maspex Wadowice Group is made up of
MARK
IV
11 Polish companies and 14 foreign companies.
KORSZE
TYMBARK
OLSZTYNEK
LUBELLA
EKOLAND
TYMBARK
MASPEX
CZECH
MASPEX
MASPEX OLYMPOS
TYMBARK MASPEX
ROMANIA
ARNOS
Production plants
2
T h e
M a s p e x
W a d o w i c e
G r o u p
THE HISTORY
OF MASPEX WADOWICE GROUP
1990
1991-1993
1993-1994
Maspex is established.
Preparation and distribution of Coffeeta coffee cream and DecoMorreno cocoa.
The first production gets underway (Ekland instant tea, Puchatek cocoa,
La Festa cappuccino and chocolate and Filutki sweets).
1995
The purchase of Polska Żywność in Olsztynek and of the Kubuś brand – the leader in
the carrot juice market.
1998-1999
Investments in foreign markets. The first foreign branches of Maspex are created in
Hungary, in the Czech Republic and then in Romania and Slovakia Maspex Hungary,
Maspex Czech, Maspex Slovakia, La Festa International - Romania.
1999
The purchase of Anin, together with the Cremona brand – a popular brand of coffee
creamer.
The purchase of Tymbark, along with the Tymbark brand name – currently one of
the best known and valued brands in the juice, nectar and soft drink market in Poland.
2000
The new Ekoland factory in Tychy goes into production.
2002
Maspex Vostok and Maspex Kaliningrad open in Russia.
2003
The purchase of Lubella SA – leader in the pasta and cereal products markets.
Lubella pasta and Mlekołaki breakfast cereals are added to the product range, along
with porridge and flour.
The purchase of Polski Lek – producer and distributer of vitamins
and Plusssz effervescent tablets and the clear leader in the vitamin market.
2004
First business office in Ukraine – Maspex Ukraine.
The purchase of the leading Czech and Slovakian juice, nectar and soft drink producer
Walmark. As a result, the Maspex Wadowice Group became the owners of Relax
and Figo, the most popular brands on those markets, and of production facilities
in the Czech Republic (Fontena) and Slovakia.
The purchase of 100% of shares in Olympos – a leading producer of juices,
nectars and soft drinks. The group became the owners of the Olympos brand and
production, raw materials and logistics facilities.
2005
The purchase of Queen’s, a leading juice producer in Bulgaria.
The purchase of shares in the Hungarian company, Plusssz Vitamin Kft
– the owners of the Plusssz brand, the Hungarian market leader in vitamins
– and the Apenta brand, one of the oldest mineral water brands
in Hungary.
T h e
M a s p e x
W a d o w i c e
G r o u p
3
THE HISTORY
2007
The purchase of 100% of the shares in Arnos – a leading pasta producer in
Romania. Arnos is one of the most dynamically developing brands in on the
Romanian food market.
2008
The integration of Mark IV into the Maspex Wadowice Group. Mark IV is a local
soft drinks producer in Russia.
2009
The Logistics Centre in Tychy – the most modern distribution centre in this
part of Europe, goes on line.
The opening of a modern production and warehouse complex in Romania.
2010
Entry into the energy drinks category. Beginning a cooperation with
the Foundation for Equal Opportunities and Dariusz TIGER Michalczewski.
Obtaining an exclusive license to use the name TIGER and the image
of Dariusz Michalczewski in the promotion of food products based on
an agreement with the Foundation for Equal Opportunities
and Dariusz TIGER Michalczewski.
2011
The opening of a new fruit and vegetables processing plant in Romania.
INCOME FROM SALES
In 2011, the income of the Maspex Wadowice Group from sales reached a record
level of PLN 2 644 mln zł. This result makes Maspex one of the largest Polish
producers in the food and drink production sector.
2 644 mln zł
891 mln USD
4
T h e
M a s p e x
W a d o w i c e
G r o u p
PROFFESIONAL
TEAM OF EMPLOYEES
A competent, well-chosen team is a fundamental
requirement for success in any company. The
dynamic development and current market position
of the Maspex Wadowice Group would not be
In 2010, the company instigated the Maspex
possible if it were not for the dedication and hard
Development Academy – creating a standardized
work of our staff. Our company employs the best
system of management, funded in part by the European
specialists, highly qualified in every area. Their
Union. The main aim of this project is to increase and
knowledge, experience, abilities and ideas are the
strengthen the abilities of the managers and specialists
greatest asset we have.
making up the Maspex Wadowice Group. In 2012 we will
The aim of the Maspex Wadowice Group is to create
be running another specialist training program, which
optimal working conditions, in which the very best
is a continuation of the Maspex Development Academy.
can be made of the potential of each and every
At the same time they are implemented and developed
employee. The Maspex Wadowice Group employs
management tools. These include for example the
around 5000 people.
competency model and a system of periodic evaluations.
The group places a great emphasis on the
The company also runs a summer internship program
development of its employees’ skills and abilities
entitled The Nearest Development Zone for students in
through participation in specialist training programs
their 4th and 5th years of university. The interns have the
and courses, as well as developing their qualification
chance to get to know the group better and to participate
in foreign languages. The company also gives its
in particular projects. The best are also given the chance
employees opportunities for promotion
to join our team in the future.
and for gaining valuable new experience and reaching
new professional heights in its foreign companies.
The Maspex Wadowice Group
places great emphasis
on the development of its employees.
T h e
M a s p e x
W a d o w i c e
G r o u p
5
PROGRAMS AND
EVENTS FOR EMPLOYEES
Our Apple is a program for employees who get
married. In line with tradition, every newlywed couple
in Tymbark plants a fruit tree. Fruit trees are
a symbol of strength and, when planted by newlyweds,
demonstrate the strength of their commitment and
All of the companies that make up the Maspex
the beginning of a new life together. Our company
Wadowice Group participate in the Ideamania
encourages all its employees who get married
program, the aim of which is to make the best use of
to maintain this tradition by planting an apple tree
the huge potential and creativity of our employees.
to bring them luck, and as a symbol of their
Everyone and anyone can put forward their
marriage.
suggestions regarding every aspect of work within our
company. These include improving efficiency, reducing
Maspex Group staff promotion „An Apple from
costs, and new products or promotional ideas.
Tymbark” was the largest promotion campaign ever
The best suggestions are chosen, introduced
organized by our company. Nearly 1,400 employees
and rewarded.
and their families and friends at in 60 locations in 35
cities, jointly gave away 750 000 apples carrying the
Employees can also take part in the
Tymbark logo. Employees from almost all department
Maspex Wadowice Group Cup,
in our company took part.
with all the emotions and excitement
that comes with a football tournament.
For employees, the company also prepares
a special internal newsletter; MW Courier,
As part of our Stork Action, employees who have
a newsletter containing the latest information
a baby receive specially prepared congratulations
from company life. There is also an internal website
and gifts for their newborns.
www.kuriermw.maspex.com.
Over the last few years, the employees’ children
starting school for the first time can take part in
our First Class Action, which is held at the end
of August. The children receive specially prepared
runs many programs and events specially for its
school materials and a ‘Be safe’ package covering
employees and their families.
safety at home, at school and on the way to school.
6
T h e
The Maspex Wadowice Group prepares and
M a s p e x
W a d o w i c e
G r o u p
M-LOGISTIC
– THE MOST MODERN
DISTRIBUTION CENTRE
IN THIS PART
OF EUROPE
The M-Logistic Centre in Tychy is one of the
The centre has 27 ramps, 5 of which are
largest investments in the history of the Maspex
of unloading, and handles 220 pallets per hour
Wadowice Group.
from the production facility.
Thanks to this investment, our company is able
M-Logistic uses state of the art
to offer the highest level of services. The fully
computer systems such as
automated process gives us the ability to assemble
a Warehouse Management System (WMS),
every delivery in accordance with the wishes of
a Transportation Management System (TMS)
each individual client. We have the capability to
and a Yard Management System (YMS),
ensure excellent service and a high standard of
and the entire process is overseen by
quality, and we have an excellent location.
Enterprise Resource Planning (ERP).
The M-Logistic centre has a state
of the art warehouse with a current
The M-Logistic Distribution Centre
capacity for almost 54 000 pallets
received the prestigious
and a planned capacity of over 80 000.
We can send over 8 000 pallets daily,
while taking delivery of 6 000 pallets.
“Building of the Year” award.
The award is made by the Polish Association
of Engineers and Building Technicians,
the Ministry of Infrastructure
and the National Building Supervision Office.
T h e
M a s p e x
W a d o w i c e
G r o u p
7
THE HIGHEST
STANDARDS
OF QUALITY
Quality of the highest standard
for all Maspex Wadowice Group products
is a priority.
Our consumers trust is a great responsibility.
The International Food Standard is an international
This is why we are constantly updating our facilities
standard for the auditing of suppliers and
and production lines. It is why we have multi-stage
manufacturers of food products labeled “own
checks during production and it is why we
brand”. It serves primarily the unification of control
constantly introduce the newest technology,
of food safety and the quality level of producers.
thanks to which we can supply our consumers
In addition to this, the Maspex Wadowice Group
with products that meet the most rigorous
facilities have GOST certificates, as demanded
quality standards in the world.
on the Russian market and UKRSEPRO for the
Ukrainian market.
Quality systems in the Maspex Wadowice Group
Tymbark has belonged to DSK (Voluntary
facilities meet quality standards:
PN –EN ISO 9001:2001 – enabling us to maintain
System Control) since 2003. In accordance with
perfect product quality and to improve all the
this system, the company voluntarily submits to
production processes in our company.
inspections of its products and declares that the
The PN–EN ISO 22 000:2006 system covers HACCP
production methods are in accordance with the
food management, and safety and quality control
current Polish laws as well as the directives and
of our products is carried out at every stage of
standards laid down by the EU. The company also
production.
undertakes to constantly strive to improve the
standards of its juices, nectars and soft drinks.
The GMW Company also holds the international
IFS (International Food Standard)
Maspex and Tymbark receive AEO certification -
certificate.
The Certificate of Authorized Operators.
The Maspex Wadowice Group places very high demands on quality.
This is why we only use the highest quality raw materials and packaging,
as guaranteed by the best suppliers.
8
T h e
M a s p e x
W a d o w i c e
G r o u p
ENVIRONMENTAL
CARE
AND ECOLOGIAL
PROGRAMS
Care and responsibility for the environment
have been close to the hearts
of Maspex Wadowice Group employees
from the very beginning.
All production processes are organized so
that their environmental footprint is as small
As part of our social responsibility program,
as possible. We apply high pro-ecological
we organize an environmental educational program.
internal standards in accordance with, and often
Entitled Kubuś’ Friends of Nature, which links it
exceeding, the most demanding standards and
to the hero of our leading children’s brand, Kubuś,
guidelines.
it is addressed to the very young.
Modern waste treatment in Tymbark.
Carrot fields near Olsztynek.
The company does everything possible to reduce
We also participate in the REKARTON program
the environmental impact of every area of our
– a voluntary contract to develop a system
business. The Maspex Wadowice Group facilities
for collecting and recycling cartons from liquid
invest in the construction and creation of new
food products. This is the first program of its kind
waste water cleaning installations that use the
in Poland and the patron is the Ministry of the
latest generation technologies in order to limit the
Environment.
impact of the waste on the environment. Waste
generated during production processes
is segregated and recycled.
For many years now, a pair of storks
have arrived in Tymbark in the spring
and built their nest on the chimney there.
Storks spend a great deal of time looking
for peace and quiet in ecologically clean places
where they can raise their young.
They find just such conditions in our Tymbark
production facility.
T h e
M a s p e x
W a d o w i c e
G r o u p
9
AREAS OF BUSINESS
The Maspex Wadowice Group range is made up of
several hundred products. We produce juices, nectars,
soft drinks, energy drinks, instant products, cereal goods,
vitamins and diet supplements.
The brands that make up our portfolio are among the
most frequently purchased in Central and Eastern Europe.
Paragon 2011 for Tymbark Orange Juice 100%, Lubella
The strongest of these are: Tymbark, Kubuś, Lubella,
pasta Full Grain and Kubuś Play, the Product of the Year
DecoMorreno, Ekland, Cremona, Puchatek and Plusssz.
title for the Tymbark brand, Trade Hit 2011 for Kubuś
The products we produce are of the highest quality,
Play and Lubella pasta, “A Good Product – the Choice
thanks to which both consumers and suppliers have come
of Experts” Certificate 2011 for Tymbark Orange Juice
to trust them. This is attested to by the numerous awards
100%, the prize SUPER PRODUCT from “Women’s World”
our products receive each year. In 2011, the company
magazine for Lubella Inspiration pasta. Tymbark, Lubella
won such prestigious awards as: the title of FMCG
and Kubuś brands are highly ranked in the Most Valuable
Market Pearl for Tymbark Apple-Watermelon drink,
Polish Brands ranking, organized by “Rzeczpospolita”
Tymbark cartons for children and Lubella sauces, Golden
magazine.
JUICES, NECTARS AND SOFT DRINKS
KUBUŚ
10
Kubuś is the market leader in pureed juices in Poland,
drunk by adults too. The Kubuś brand also includes
as well as in Romania, Russia, Bulgaria, Hungary,
Kubuś GO! - the well-known Kubuś pureed juice in a
Lithuania and Latvia and it holds second place in
handy, lightweight plastic bottle with a spout children
Czech and Slovakia.
love. Kubuś GO! This is the ideal version to go.
Kubuś is called Tedi in Bulgaria, Romania and in Russia,
Kubuś Play – a uniquely tasty drink which quenches
Kubik in Czech and Slovakia and Kubu in Hungary.
the thirst of those who love active fun. Kubuś Waterrr
For years, the brand has enjoyed the trust of parents and
– a refreshing flavoured water drink and Kubuś
children alike. Research shows that 93 out of 100 Poles
Waterrr Sport – functional water for children with
are familiar with the Kubuś brand (source: MB SMG KRC,
magnesium, calcium and vitamins.
research tracking, December 2011).
Kubuś is also available in a variety of original
Kubuś means high quality, 100% pureed juice, prepared
taste combinations with no artificial colourants or
from Polish carrots and fruit from the Mazury region of
preservatives. All Kubuś products are available in safe,
Poland. It is particularly targeted at children, but is often
handy packaging.
T h e
M a s p e x
W a d o w i c e
G r o u p
TYMBARK
The Tymbark brand is the clear leader in the Juice,
The broad assortment of Tymbark products includes
Nectar and Soft Drink market in Poland. It is also
100% fruit and vegetables juices with no added sugar,
one of the most highly valued and well-regarded
exclusive lines of fresh fruit, and fruit and vegetable,
brands. 98 out of 100 Poles are familiar with the
cocktails with fruit pieces, 100% juices for children,
Tymbark brand (source: SMG KRC, research tracking,
certified by the Institute of Mothers and Children,
March 2011).
exotic line Fruit of the World, flavoured water, nectars
Tymbark has built its position through innovation and
NEXT is a novelty from Tymbark, that combines
flexibility when reacting to new market challenges,
the richness of two fruits and the refreshing power
creating trends and setting new directions for
of green tea with a clear and modern packaging design.
and soft drinks with sublime mixtures of flavours.
development. It was Tymbark that created and installed
the first steam installation for thickening juices. In
No Tymbark products contain artificial colourants
1967, the first recipe in Poland for blackcurrant juice
or preservatives.
was developed in our factory and it was there that the
first aseptic system for plastic bottling was introduced,
Tymbark juices all come with GDA information.
in 2004.
Tymbark products are known in almost 30 countries,
Tymbark products owe their unique taste to
including Romania, Lithuania, Latvia, Great Britain,
carefully selected, ripe fruit from the best suppliers,
Canada, Ireland, USA, Sweden, Finland, the
guaranteeing high quality.
Netherlands, Malta and Cyprus.
T h e
M a s p e x
W a d o w i c e
G r o u p
11
CAPRIO
Caprio – fruit drinks, that are especially popular with
other European countries. In Romania
consumers looking for high quality at a reasonable
and Bulgaria, it is known as Ciao. In Poland
price. They are available in a variety of tastes. Caprio is
and Slovakia Caprio is the market leader
increasingly well known not only in Poland, but also in
and holds second place in Czech.
TIGER
Tiger Energy Drink is an energy drink named after Dariusz
several flavors: standard, sugar free, mango, lime and cola.
Tiger Michalczewski. With a unique combination of
The TIGER brand also includes T-WATER – new energy water
taurine and caffeine, TIGER is particularly recommended for
that effectively hydrates, while providing a continuous supply
increasing physical or mental ability. TIGER is available in
of energy. It is available in two flavors: classic and lemon.
CEREAL PRODUCTS
12
Lubella is the clear market leader in pasta products
90 out of 100 Poles are highly familiar with
in Poland, as well as being well-known for its cereal products,
the Lubella brand (source: IQS , June 2010).
such as breakfast cereals and muesli, flour, oats and pretzels.
The company chooses only the best ingredients and cares
The consistently high quality of Lubella products
about every detail. Lubella constantly grows by taking the
have ensured great flavour and consumer confidence
best of Polish tradition along with innovative new products
for over 130 years.
that inspire culinary experiments. Lubella is also well
The brand is highly regarded
known in countries such as Lithuania, Latvia, Ukraine,
by both suppliers and consumers.
Great Britain and Ireland.
T h e
M a s p e x
W a d o w i c e
G r o u p
LUBELLA PASTA
Lubella Classic is high quality pasta that is great for
Lubella Whole Grain is a line of whole grain pastas from
main courses and salads. The special milling process
Lubella. We use whole grain for these products, as the
and retention of the grain produces a flour which gives
greatest concentration of vitamins is found in the husk.
Lubella pasta an ideally hard, yet elastic, consistency.
A special milling process enables us to retain all these
Sophisticated forms of pasta, consumers will find in the
valuable nutritional contents. We offer also Lubella 5
Lubella Inspiration line.
Grains from whole grain of wheat, barley, rye, buckwheat
The Lubella pasta portfolio includes Lubella Home-
and spelled.
made Noodles for soup. The home-made taste comes
All Lubella packaging carries GDA information giving
from using traditional recipes and the best ingredients.
consumers the energy and nutrition values of the contents.
LUBELLA
SAUCES
THE DISH
WITH THE IDEA
Lubella Sauces formed from chopped
The dishes with the idea from Lubella are an
and pureed tomatoes, giving them
inspiration for a delicious, hot meals. The unique
a natural, rugged consistency. They have the flavor
recipes are based on natural ingredients. Proposals
of ripe tomatoes, seasoned with aromatic herbs
from Lubella contain no preservatives, artificial
and in addition they contain large pieces
colors or MSG. Along with the inspiring idea
of crispy vegetables.
of food, consumers receive a shopping list of items
needed to prepare the dish.
T h e
M a s p e x
W a d o w i c e
G r o u p
13
LUBELLA CEREALS, PRETZELS, FLOUR AND OATS
The Lubella portfolio also contains a range of breakfast
Lubella produces high quality pretzels
cereals under the brand name Mlekołaki. They are the
– Lubella Pretzels. Made from high quality flour
perfect choice for a tasty, healthy breakfast, supplying
and a carefully prepared recipe, they have an irresistible
exactly the energy that a child needs are the start of the
taste. We have recently introduced Nature Pretzels,
day. They are available in specially created bags
baked in the most natural way, making them
and in a variety of flavours.
exceptionally light and crunchy with a light mat
Lubella Corn Flakes are corn flakes that the whole
colour.
family will love. Thanks to the highest quality ingredients
Lubella also produces a range of flours and oats in a
and careful preparation, they have their own special
new, functional packaging.
taste, a golden colour and are wonderfully crunchy.
INSTANT PRODUCTS
CREMONA
14
Cremona is the best known and most frequently chosen
Coffee with Cremona takes on a delicate,
coffee creamer and has been on the market since 1993. It
creamy taste and has a smooth, velvet consistency.
is a category leader, with long experience in coffee cream
It dissolves easily in coffee. The Cremona range also
and has 86 % of the market (source: AC Nielsen, ON 2011,
includes UHT cream for tea, cocoa, soups
valuable).
and sauces.
T h e
M a s p e x
W a d o w i c e
G r o u p
PUCHATEK
Puchatek is a granulated soluble cocoa drink made with
classic and new honey and caramel flavours. The product
children in mind. It is the clear leader in the soluble coca
is also well known in other European countries, including
drinks segment in Poland and holds second place in
Romania, Bulgaria, Hungary, Russia and Ukraine, where it is
Romania, Hungary and Ukraine.
known as Brumi.
Thanks to the easily dissolvable granules, it goes perfectly
For children Puchatek has prepared printed candy faces.
with both warm and cold milk.
Puchatek Candies with smileys are a delicious snack with
The main attributes of Puchatek are the ten vitamins and
a delicious, chocolaty flavor. Designed with real chocolate
calcium it contains, the comfortable containers it comes in,
on the basis of the best cocoa not only tastes great, but
and the high quality it ensures. Puchatek is available in both
thanks to the unique designs is a joy too.
DECOMORRENO
DecoMorreno stands for high quality and the brand is
in its category and is the most popular instant drinking
well-known amongst Poles. The portfolio includes dark
chocolate product on the Polish market. DecoMorreno
cocoa, quick mix cakes and extras to the cake.
La Festa Chocolatta offers consumers an original instant
DecoMorreno Cocoa is the number one on the Polish
chocolate taste and comes in convenient packs. La Festa
cocoa market, with a 70% market share (source: AC Nielsen,
products have been available on the Polish market since 1993.
2011, valuable).
La Festa Chocolatta also leads markets in other European
DecoMorreno Cocoa is a traditional cocoa powder, used
countries, including Romania, Hungary, Lithuania, Latvia
above all for baking a variety of cakes and puddings. It has
and holds second place in Russia and Ukraine.
a characteristic bitter flavor, a strong aroma and a deep
The company offers also Cappuccino La Festa – a category
brown colour.
leader in Ukraine, Romania, Hungary, Lithuania, Serbia,
Hot chocolate drink from DecoMorreno is a delicious
Bosnia and Hercegovina, Russia and holds second place
premium proposition, that includes real Belgian chocolate
in Latvia.
flakes.
The new DecoMorreno proposal is Fruit in chocolate
DecoMorreno La Festa Chocolatta, drinking chocolate
– a light and delicious snack, prepared with fruit,
from La Festa, is a high quality product that leads the way
dipped in quality chocolate.
T h e
M a s p e x
W a d o w i c e
G r o u p
15
EKLAND
Ekland, the most popular soluble tea product in
and are gluten free. In addition, the formula is
Poland, can be drunk hot or cold. All Ekland products
enriched with 10 vitamins.
are free from preservatives and are vitamin C enriched.
Ekland has been the clear market leader for many
One container is enough to make almost 4 litres
years in the soluble tea segment. It is available in many
of tea.
flavours and handy packages. Ekland is also popular in
Ekland Junior Teas have been prepared for children
countries such as Ukraine, Russia, Czech, Hungary,
of 3 and up. They contain only natural fruit extracts
Slovakia, Romania, Bulgaria, Lithuania, Latvia, Serbia,
and natural colourants. They contain no preservatives
Macedonia and Albania.
VITAMINS AND DIETARY SUPPLEMENTS
16
Vitamins and dietary supplements from Polski lek are
includes lines dedicated for children (Plusssz Zizzz),
made using the most modern technology and high quality
teens (Plusssz Cool), students (Plusssz Active) and adults.
raw materials. They are carefully created to be safe, to
The brand also has a series specially created for women:
meet the individual needs of the modern consumer and to
Plusssz Lady. In addition, Polski Lek also has magnesium
improve their sense of well being. The supplement most
supplements (including Magnesium with Vitamin B6),
often purchased in Poland is Plusssz (source: IMS January
calcium (including Calcium Duo Alergo) and brands like
– December 2011). The wide range of Plusssz products
Duo Joint Maxi Flex and Prenalen.
T h e
M a s p e x
W a d o w i c e
G r o u p
ALTERNATIVE
SALES CHANNELS
Maspex Wadowice Group products are also distributed
through HoReCa and Vending channels.
As a leading European producer of instant products,
the Maspex Wadowice Group is aware of the growing
potential of the vending market.
range. This strategic decision gave Maspex – Kraft operators
one of the broadest offers on the Polish market, based on
The group prepared its first products aimed specifically at
leading category brands such as Tymbark, Kubuś, Jacobs,
the vending market in 1995. These were based on the La
La Festa, Coffeeta, Ekland and Lubella.
Festa Chocolatta, Coffeeta, and, later, the Lemona brands
– all leaders in their segments. They not only come in
large, convenient packages, but are also made to recipes
prepared specially for sale via vending machines. Over
the following years, other products, such as soups, were
added. The most popular of these is red beetroot soup,
recognized as the best on the market by vending machine
operators.
Our vending range also includes Tymbark juices, nectars
and soft drinks and Kubuś, all sold in conveniently-sized
cartons.
From 2004 onwards, the Maspex Wadowice Group has been
developing its network of Authorized Maspex Operators.
In the gastronomy products
Thanks to close cooperation with carefully chosen operators
market, through the HoReCa
the number of machines bearing the La Festa Chocolatta,
channel, our company not only
Tymbark, and Kubuś brands has risen, guaranteeing the
offers Tymbark
source and the quality of the products.
and Kubuś juices and Lubella
products, but also products
In 2007, the group went into partnership with Kraft Foods
designed specifically for
Poland, which added Jacobs high quality coffee to our
catering.
T h e
M a s p e x
W a d o w i c e
G r o u p
17
OVERSEAS SALES
Maspex Wadowice Group products reach almost
50 countries the world over. Thanks to lasting trade
relationships based on partnership and understanding each
other’s needs, and regardless of geographical barriers, our
company has a presence in the European Union
and other European countries, in the USA and Canada
and the Middle and Far East. In most of those areas,
our products can be found on the shelves of the largest
stores.
Overseas sales currently accounts for 35% of our
pasta, the quality of which can be compared to the best
turnover. We export almost all of our products but the
Italy has to offer. The export offer also includes Tiger
most important in this area are Kubuś fruit and carrot
energy drink.
juices, Tymbark Juice, nectars and soft drinks, Caprio
In many countries such as Romania, Bulgaria, Czech,
drinks, and instant products such as La Festa cappuccino
Slovakia, Hungary, the Balkans, the Baltic States, Russia
and drinking chocolate, Coffeeta coffee creamer, Ekland
and Ukraine, Maspex Wadowice Group Products are
instant teas and Brumi cocoa. We also export Lubella
amongst the leading brands.
Maspex Wadowice Group
products reach
the furthers corners
of the world, including such
exotic locations as Uruguay,
Mongolia and Liberia.
18
T h e
M a s p e x
W a d o w i c e
Numerous export routes around the world.
G r o u p
SOCIAL PROGRAMS
Over the Maspex Wadowice Group’ twenty-year history, the company has
always been part of the local scene, actively supporting charities, cultural events
and social programs aimed at the educational and sporting development of
children and teenagers. The group also cooperates with the Food Bank. As
part of this program, the Maspex Wadowice Group donates products that are
then distributed amongst a variety of organizations and foundations, including
orphanages.
We also run nationwide social programs for children, promoting healthy
lifestyles, daily concern for the environment and the safety of youngsters on
their way to and from school, at home and at school. In all, these programs
reach over a two millions children.
Educational Program
“5 PORTIONS OF VEGETABLES, FRUIT OR JUICE”
www.5razyowoceiwarzywa.pl or www.5porcjiwszkole.pl
Tymbark has undertaken an educational program as part of
of Education, Agriculture and Development, the Board of
the social program “5 portions of vegetables, fruit or juice”.
County Education and the Chief Sanitory Inspector are all
The aim of the activities is to encourage consumers to enrich
honorary patrons. Every year around 300,000 children from
their diet of vegetables, fruit and juice.
over 4,000 schools all over Poland participate in the program.
The first section of the program is an educational program
The second part is the social awareness campaign
aims at pupils in the first three years of primary school
“5 portions of vegetables, fruit or juice”, covering Poland
throughout Poland. The program is implemented by the
and Romania. The campaign is organized by the National
National Union of Juice Producers, thanks to funding from the
Union of Juice Producers and is financed not only by the
Fund for the Promotion of Fruit and Vegetables. Additionally,
Fund for the Promotion of Fruit and Vegetables, but also
some members, including Tymbark, contribute to costs not
by the European Union and by companies from the Maspex
covered by the program. The main patron supervising
Wadowice Group, including Tymbark. This action does not
the activities is the Institute of Food and Nutrition (IZZ)
promote any brands, but rather focuses on categories
a independent national scientific institution. The Ministries
of products.
Maspex Wadowice Group invites you to enrich your diet of vegetables, fruit and juice.
T h e
M a s p e x
W a d o w i c e
G r o u p
19
“KUBUŚ’ FRIENDS OF NATURE”
Ecological Program
www.przyjacielenatury.pl
The Kubuś’ Friends of Nature program is organized by
Tymbark and the Kubuś brand.
art competitions and presentations for parents, as well
The aim of the program is to encourage playschool pupils
as many other ecological activities. Playschools that
all over Poland to become involved in caring for the
successfully complete the tasks receive the title “A Kubuś
environment. The main task for the young participants is to
Friend of Nature” and a certificate, educational materials
prepare a variety of ecological projects, including planting
and prizes and diplomas for the children.
a garden, organizing pro-ecological expeditions, and
To date almost million children have taken part in the
participating in Carrot Day, The First Day of Spring,
program.
The Maspex Wadowice Group encourages preschoolers to care for the environment.
20
T h e
M a s p e x
W a d o w i c e
G r o u p
“FROM THE BACKYARD
TO THE STADIUM
FOR THE TYMBARK CUP”
The Polish Football
Championship for Under 10S
www.zpodworkanastadion.pl
The tournament is supported by professional trainers,
who make up the Trainers Committee. They watch
The tournament “From the Backyard to the Stadium
the players during the matches and select the best
for the Tymbark Cup” is the largest Polish football
individuals. The matches take place all over the
tournament for the under-tens.
country. There are a number of rounds and the winners
of the grand final are the best boys’ and girls’ teams in
Every year several thousand boys and girls take part. Just
Poland.
in 2012, 140 000 children participate in the tournament.
The main aim of the tournament is to promote physical
Each year teams play for the grand prize: the Tymbark
activity and education amongst children through sport,
Cup and a trip to the biggest stadiums of the world,
as well as discovering the football talents of the future.
such as the Camp Nou, Wembley, Santiago Bernabeu,
The honorary patrons of the tournament are the
San Siro or the Amsterdam Arena. This year for the
UEFA – Grassroots program and Poland’s Ministries of
winners wait a trip to watch the national team that
National Education and of Sport and Tourism.
wins Euro 2012.
The Maspex Wadowice Group makes children’s dreams come true
– in the tournament for the Tymbark Cup, every kid can experience
the drama and excitement of football and feel like a star.
T h e
M a s p e x
W a d o w i c e
G r o u p
21
“PUCHATEK BEAR SAFETY CLUB”
Educational Program
www.bezpiecznypuchatek.pl
Puchatek Bear Safety Club is an educational program
Polish Police Chief. The aim of the program is to educate
that targets first grade, primary-school children. The
children about safety at home, at school and on the street
program was developed by Maspex, together with the
and to increase their awareness of dangerous situations
Accident Prevention Office and the Road Traffic Office of
and how to avoid them. The program has attracted
the National Police Command. The honorary patron is the
400 000 children.
Every school that took part received specially prepared,
safety-related educational materials and lesson plans and
a certificate confirming their membership of the Puchatek
Bear Safety Club.
The Maspex Wadowice Group
teaches society’s
youngest members
how to get to school safely,
how to avoid dangerous situations
and where to go for help
when they are not sure
what to do.
22
T h e
M a s p e x
W a d o w i c e
G r o u p
“PARTNERSHIP FOR HEALTH”
– MILK START
Program
www.mlecznystart.pl
amongst children and its dramatic consequences to
health and society.
More and more children are undernourished and in need
The result of the partnership is Milk Start, a porridge
of help from the state and charities. At the same time,
and milk instant breakfast created with the aim of
the number of overweight and obese children is also on
giving children a breakfast that contains all the most
the rise. It is common to find too much of one ingredient
vital nutritional ingredients. The companies involved
and not enough of another in children’s diets. This
also worked to keep the retail price at a minimum. “Milk
alarming situation cannot go unanswered and institutions
Start” is the first product of its kind available in Europe.
involved in food production have a particular role to
The Partnership has prepared also a Milk Start wheat
play. To effectively counteract these problems the
sandwich, which is a natural source of fiber. Together
Partnership for Health was created.
with the nutritious Milk Start porridge they form a
valuable breakfast set.
The “Partnership for Health” program created by a
partnership between the Mother and Child Institute,
Danone, Lubella and Biedronka.
The Maspex Wadowice Group
The “Partnership for Health” is a unique initiative on
– joining others to fight undernourishment
the Polish market. Three businesses and one Institute
amongst children.
joined forces to tackle the problem of malnourishment
KUBUS HOSPITALS
As part of the “Kubuś Wishes Children Health
and a Smile” project, run by the Maspex
Wadowice Group in several Polish towns
(Wadowice, Limanowa, Olsztyn, Tychy and
Lublin), colourful pediatric wards have sprung
up, thanks to which, children find their stay
in hospital just a little easier to bear.
T h e
M a s p e x
W a d o w i c e
G r o u p
23
C O N TA CT
The Maspex Wadowice Group
Legionów 37 Street
34-100 Wadowice
phone: +48 33/ 873 10 80
fax: +48 33/ 873 19 26
e-mail: [email protected]
www.maspex.com