halifax - OUTFRONT Media

2014 media kit
MEDIA KIT 2014
WELCOME
TO HALIFAX
OUTFRONT Media is proud of our long standing
partnership with the Halifax Regional Municipality,
providing Transit Shelter Advertising in the
Downtown areas of Halifax and Dartmouth,
Bedford, Sackville and surrounding areas.
In addition to Transit Shelters, OUTFRONT Media
offers Posters and Superboards in the Halifax
Region. Our 60+% share of the market and prime
distribution of locations are on both the Halifax and
Dartmouth sides of the two bridges connecting
them. Our offering also includes the key areas of
Halifax Peninsula, Bedford, and Sackville.
The Halifax office is also your contact for Atlantic
Canada including OUTFRONT Media products in
Sydney, Moncton, Saint John and Fredericton.
Information on inventory in Bathurst, Miramichi and
the Acadian Peninsula in NB and St. John’s NL is
available through representation agreements.
MEDIA KIT 2014 – HALIFAX CMA
HALIFAX PROFILE
Halifax is the economic, academic
and cultural heart of Atlantic Canada.
It is also the capital city of the
province of Nova Scotia and the
largest city east of Quebec and north
of Boston. As the second largest
natural harbour worldwide, its
economy is closely tied to the ocean.
Home to the Canadian Navy and a
major ship building yard, Halifax is a
transportation and cruise ship hub.
With a significant university population
and a large health science sector,
Halifax offers a unique combination of
community and business growth
potential OUTFRONT Media’s
majority share of OOH media
products and local market expertise
provide outstanding options to deliver
high-quality and innovative ways to
cover this dynamic market.
MEDIA FORMATS
2014 media kit
MEDIA KIT 2014
MARKET FACTS
Posters / Tri-Visions
Transit Shelters
CMA Population
410,697
Average Household
Income $85,007
57% of population
obtains postsecondary
education
Real GDP growth
was 1.9% in 2013,
on pace with the
national average
Permanents
Superboards
Major Ethnic Groups: English, Scottish, French,
German
5 universities, 1 college
Key Industry Sectors: Transportation, defense, finance,
information and communications technology, life
sciences and ocean technologies, manufacturing
Financial centre of eastern Canada
Halifax is the first inbound port from Asia and India via
the Suez Canal
All locations, complete with
descriptions and visuals, can be
viewed through OUTFRONT
Media’s web mapping program at
www.OUTFRONTmedia.ca/en/mediafi
nder/
MEDIA KIT 2014 – HALIFAX CMA
SOURCES: Manifold Data Mining, Superdemographics 2014; Metropolitan Outllok 2013, Conference
Board of Canada; Connect Nova Scotia; The Halifax Index 2014
MAJOR POINTS OF INTEREST
2014 media kit
MEDIA KIT 2014
Festivals & Events
Convention Centres
Alexander Keith’s
International Natal Day
Atlantic Film, Fringe
&Jazz Festivals
Catch NS Seafood
Festival
Dragon Boat Festival
Halifax Highland
Games & Scottish
Festival
Cunard Centre
Halifax Convention
Centre
Halifax Metro Centre
Halifax International
Writer’s Festival
Halifax Pop Explosion
International Busker
Festival
Multicultural Festival
Savour Food & Wine
Colleges/Universities
Atlantic School of
Theology
Dalhousie University
Mount Saint Vincent
University
Nova Scotia Community
College
NSCAD University
Saint Mary’s University
University of King’s
College
Sports
Halifax Mooseheads (Hockey)
Nova Scotia Keltics (Rugby)
Rainmen (Basketball)
MEDIA KIT 2014 – HALIFAX CMA
The Halifax Club
World Trade &
Convention Centre
Shopping
Barrington Place
Bedford Place Mall
Dartmouth Crossing
Halifax Shopping
Centre
Maritime Centre
Mic Mac Mall
Park Lane Mall
Penhorn Mall
Scotia Square
Spring Garden Place
Sunnyside Mall
The Village
West End Mall
Tourist Attractions
Alexander Keith’s
Brewery
Art Gallery of Nova
Scotia
Casino Nova Scotia
Discovery Science
Centre
Fisherman’s Cove
Halifax Citadel
Halifax Waterfront
Khyber Institute of
Contemporary Art
Maritime Museum
Museum of Natural
History
Nova Scotia Crystal
Peggy’s Cove
Pier 21
Privateers Wharf
The Public Gardens
HALIFAX MEDIA
2014 media kit
MEDIA KIT 2014
Posters
OUTFRONT Media Posters (10’ x 20’) deliver large billboard impact with strong market coverage,
providing an ideal opportunity to be both strategic and impactful. Posters’ standard 10-sheet
printing process can be leveraged to employ cost-effective customization within the production
process – change just one segment of the design to target particular areas or customers.
Tri-Visions
Our Tri-Visions are the same size as a Horizontal Poster (10’ x 20’) and do not require special
production. Locations tend to be in high demand areas, with high circulation. Each face is still for
3 seconds before turning to the next face. Faces can be used individually or booked as a loop to
use strategically with 3 messages. Research conducted in Canada is consistent with results from
studies in Europe and the US, showing that the movement of the Tri-Vision increases noticeability
by approximately 28%.
Street Furniture: Transit Shelters
Street Furniture provides entry into residential areas sometimes not available to other Outdoor
formats, delivering unparalleled reach and geo-demographic targeting opportunities. Ad faces are
predominantly backlit, creating additional drama at night and lending themselves to special
effects like opaquing, extensions and decaling.
MEDIA KIT 2014 – HALIFAX CMA
HALIFAX MEDIA
2014 media kit
MEDIA KIT 2014
Superboards
More than twice the size of a Poster, and located in high traffic locations or intersections,
Superboards can be used to generate huge impact on their own or in conjunction with another
Outdoor product. Printed on vinyl, Superboards deliver high production quality and are reusable,
so creative can be moved from one board to another to increase reach and campaign duration, or
can be stored and reused for subsequent flights.
Permanents
Permanents are the WOW factor in Out-of-Home. Locations are so high profile that they often
exceed their function as an advertising platform and become branded landmarks!
Size varies depending on location but is always large and prominent. Located in high traffic areas,
they are coveted and often used for long term campaigns in which an advertiser wants to
dominate a critical pathway within a city or major highway.
MEDIA KIT 2014 – HALIFAX CMA
HALIFAX MAP
Halifax | Posters, Tri-Visions, Superboards, Permanents & Transit Shelters
MEDIA KIT 2014 – HALIFAX CMA
2014 media kit
MEDIA KIT 2014
HALIFAX CONTACT
OUTFRONT Media
Maritimes
90 Trider Crescent
Dartmouth, NS B3B 1R6
Telephone: (902) 468-1513
www.OUTFRONTmedia.ca
MEDIA KIT 2014 – HALIFAX CMA
2014 media kit
MEDIA KIT 2014