Program Agenda - Florida Newspaper Advertising and Marketing



Program Agenda - Florida Newspaper Advertising and Marketing
OCTOBER 1-2, 2015
Attire is Business Casual for all meetings and the Awards Banquet attire is Business Dress.
Thursday, October 1, 2015
12:00 p.m. - 5:00 p.m.
Registration - Convention Center Registration Desk
1:00 p.m. - 4:00 p.m.
Board of Directors Meeting - Board Room
6:00 p.m. - 7:00 p.m.
WELCOME Cocktail Reception
Sponsored by The Herald-Tribune Media Group.
Hosted at the Herald-Tribune Media Group, 1741 Main St., Sarasota.
Map/directions provided on next page.
Enjoy dinner (on your own) and explore downtown Sarasota!
Friday, October 2, 2015
7:30 a.m. - 8:30 a.m.
Breakfast Buffet - (for registered attendees only) - Boathouse
Sponsored By Preferred Marketing Solutions and
Advantage Newspaper Consultants
8:00 a.m.-5:00 p.m.
Registration - Convention Center Registration Desk
General Session - Ballroom North
8:30 a.m. - 8:45 a.m.
Early Birds
8:45 a.m. - 9:00 a.m.
Business Meeting (for all members)
9:00 a.m. - 9:15 a.m.
9:15 a.m. - 9:20 a.m.
SPONSOR - Preferred Marketing Solutions
9:20 a.m. - 10:00 a.m.
Stephanie Stanton, Blue Soho
10:00 a.m. - 10:05 a.m.
SPONSOR - NPC Printing Company
10:05 a.m. - 10:45 a.m.
Marlene Squires Swanson, Visit Florida
10:45 a.m. - 10:55 a.m.
10:55 a.m. - 11:00 a.m.
SPONSOR - Advantage Newspaper Consultants
11:00 a.m. - 11:40 a.m.
Jim Hart, Dominate Local Now
11:40 a.m. - 11:45 a.m.
11:45 a.m. - 12:25 p.m.
Susan Jacobs, Media Works
12:30 p.m. - 1:25 p.m.
Luncheon and Election of Officers - Boathouse
Sponsored by NPC Printing Company, Capitol Marketing, Tribune
Publishing Business Services and Doodad Printing
1:30 p.m. - 2:10 p.m.
Sheldon Bernstein, Google
2:10 p.m. - 2:50 p.m.
Karen Filips & Gretchen Blouse, Bealls
2:50 p.m. - 3:10 p.m.
3:10 p.m. - 3:30 p.m.
Dan Briley, Novus
3:30 p.m. - 3:35 p.m.
SPONSOR - Kennedy Group
3:35 p.m. - 4:15 p.m.
Mike Smith, Centro
4:15 p.m. - 4:20 p.m.
SPONSOR - Research Director on Demand Ted Stasney
4:20 p.m. - 5:00 p.m.
Jason Armstrong- Mediaspace Solutions
5:00 p.m. - 5:05 p.m.
SPONSOR - Century Printing
6:00 p.m. - 7:00 p.m.
Cocktail Party and Silent Auction - Palm Terrace
Sponsored By: Century Printing, Ted Stasney Market Research
Services and Kennedy Group
7:00 p.m. - 10:00 p.m.
Creative Advertising Awards Banquet - Ballroom South
Wine Sponsored by Ad Pay and Marketing Solutions Group
Thank you to our sponsors
OCTOBER 1-2, 2015
The 2015 Annual Conference at Hyatt REGENCY Sarasota
1000 Boulevard of the Arts, Sarasota, Florida 34236
Hosted by the Herald-Tribune Media Group
Directions to the Hyatt
From Sarasota/Bradenton International Airport
(4 miles):
Take right out of airport.
Travel west 0.3 miles on University Parkway.
Turn Left on US41/Tamiami Trail for 2.9 miles. Turn right onto
Boulevard of the Arts.
Hyatt Regency Sarasota is located immediately on the left.
From Tampa:
I-75 South
Take exit 210 (Fruitville Road/State Road 780).
Proceed west on Fruitville Road towards Sarasota
for approximately seven miles.
Turn right onto US41/Tamiami Trail.
Proceed to the first traffic light and turn left
onto Boulevard of the Arts.
Hyatt Regency Sarasota is located immediately on the left.
From Naples:
I-75 North
Take exit 210 (Fruitville Road/State Road 780).
Proceed west on Fruitville Road towards Sarasota
for approximately seven miles.
Turn right onto US41/Tamiami Trail.
Proceed to the 1st traffic light and turn left
onto Boulevard of the Arts.
Hyatt Regency Sarasota is located immediately on the left.
Directions to the Herald-Tribune
Take Boulevard of the Arts east.
Turn right onto US-41/Tamiami Trail.
Turn left onto Fruitville Road.
Turn right onto Osprey Avenue (sixth traffic light).
Turn left at first traffic light onto Main Street.
The Herald-Tribune is the second building on the right at
1741 Main St. (white columns, glass walls).
Parking available on Herald-Tribune property
(first right passed building) or along Main Street.
Please bring your newspaper’s
promotional items
for early bird giveaways!
OCTOBER 1-2, 2015
Jason Armstrong
Media Development Director
Mediaspace Solutions
Jason has devoted his career to exceptional planning and buying across all forms
of media, with a particular emphasis in
print media. With more than a decade
of experience planning, negotiating and
implementing custom advertising programs, he is committed to
developing effective campaigns including: UnitedHealthcare,
Lumber Liquidators, Aspen Dental, REI, and other retail, national
and direct response advertisers.
Previously, Jason worked for the Eckerd Corporation and
Novus Media. He took two years away from media to be a designer
for several shows on HGTV and DIY Network. Also, he is on the
National Shark Attack Database in Volusia County. He earned his
B.S. in Business Administration from the University of Pittsburgh.
Sheldon Bernstein
Lead-Sales Strategy & Enablement
Sheldon devises and executes learning
strategies across Google Partners in North
America to dismantle roadblocks, deliver
return on investment, grow revenue, and
develop confident, convicted, and believing teams that preserve
an organization’s Owned and Operated properties in concert with
applying Google product diversification. His career in sales and
management spans 20 years in Florida, including as the Premium
Digital Marketing Manager with Dex Media. Today, Sheldon lives in
Long Island, NY with his wife and two sons along with their English
Springer Spaniel Osi.
Marketing Media Manager
Bealls Florida
Department Stores
Gretchen Blouse manages all media
placement for TV, Radio and Print for Bealls
Stores; manages the paper procurement
and printer schedule; tracks and forecasts the marketing budget,
reporting to the CMO and Finance; and manages the Co-op collection process. She has been with Bealls Stores for 15 years, starting
in the Dress Buying office. She has worked in several different departments, gaining a broad knowledge of Bealls and Florida retail.
Dan Briley
Group Account Director
Novus Media Inc.
Responsible for client services, media
strategy, strategic marketing analytics, media planning, marketing analysis optimization and local digital strategy and planning
for Novus Media, Inc.
Dan has previously worked with Family Dollar where he managed strategic national and local media planning and buying,
marketing and agency affairs. He has also held previous marketing
posts with Lowe’s Home Improvement.
Dan has a B.S. in Business Administration from Benedictine
University and is married with three boys.
Director of Marketing Operations & Media
Bealls Florida
Department Stores
Karen Filips started her career with
Bealls, first working in the stores as a sales
associate while attending college full-time.
She worked her way up into store management and eventually
transferred into the Marketing Department at the company headquarters in Bradenton. Karen’s team oversees all print production,
media placement for TV, Radio and Print; special event promotions;
graphics; in-store signage; and in-house pre-media. Her 28-year
tenure with Bealls was key in helping plan the companies 100 year
anniversary celebration this year.
Jim Hart
Integrated Advertising Solutions
Jim works with newspapers of all sizes
to improve the revenue and profits of both
print and digital. He specializes in using targeted print products to dominate the small
to medium business sector.
More than 100 newspapers are now participating in his Dominate Local Now program that helps newspapers attract and retain
more local advertising.
Jim focuses on prosperity through powerful, efficient use of all
media. Jim played a role in the launch of 26 newspaper TMC, EMC
or opt-in programs and has helped well over a hundred more with
strategic positioning and revenue growth.
OCTOBER 1-2, 2015
Susan Jacobs
Vice President/General Manager
MediaWorks is an industry leader in Publisher media. Through analysis of first-party
data, Jacobs oversees the implementation
of MediaWorks’ unique, process-based
methodology, which serves to optimize
media campaigns and provide measurable results. Through a
landmark Publisher Consortium organized by Jacobs, MediaWorks
partners with publishers in the top 30+ DMAs to align the advertiser’s message with previously inaccessible Publisher data.
Prior to launching MediaWorks, Jacobs served for two years
as vice president of national sales and sales strategy for Chicago
Tribune Media Group where she directed a sales team that created
over $200 million in multi-channel media solutions for national
advertisers. In addition to her national sales responsibilities, Jacobs oversaw strategy, training, communication and marketing for
the entire sales department. Since beginning her career with the
group in 1996, she has held a range of sales and sales management
positions spanning various categories of business.
Jacobs is a graduate of Miami University where she earned a
bachelor’s in Marketing. Jacobs serves as a board member for
Family Focus, the McCormick Foundation and the Chicago Advertising Federation. She is a member of the Newspaper Association
of America, Newspaper Target Marketing Coalition, International
Newsmedia Marketing Association and the Global Retail Marketing Association.
Michael Smith
Director of Customer Success
Michael is Director of Customer Success
with Centro Media where he helps media
companies provide efficient and effective
solutions for their advertisers through sales
training/programmatic strategies. Prior to
becoming director, Michael served as national sales manager at a
cloud-based CRM/lead generation solutions company.
He is a graduate of the University of Wisconsin. Along with his
wife, Michael enjoys all things sports, music and food … and, of
course, digital advertising.
Marlene M. Squires-Swanson
Director of Global Advertising
Along with many duties, Marlene’s responsibilities include year-round domestic
and international advertising media campaigns, co-op/program integration with
airlines, OTAs and destinations.
Her experience in marketing, advertising, retail and media is extensive, working for media companies such as ADVO Direct Mail,
Gannett, Journal Communications and Quad/Graphics.
At the creative agency ABD Group, Chicago, Marlene developed
the creative strategy for Sears’ Automotive.
As Vice President at NSA Media, Marlene managed media planning and bought for blue chip businesses such as AT&T, AT& T Wireless, AT&T Broadband and Business Services as well as JC Penney,
Western Auto (Sears’ Automotive Group) and Amazon.
Stephanie Stanton
Managing Partner
Stephanie is an expert in driving consumers in-store through highly targeted,
strategically-placed promotional advertising. She is responsible for leading BlueSoho’s Media Team. Her passion is to create intensely connected,
relevant and measurable personal brand experiences, bridging
offline and online marketing. Stephanie understands consumers
do not define media channels, but they do choose how to interact
with brands.
Prior to BlueSoho, Stephanie was an executive at Vertis Communications, a data-driven marketing communications company that
delivered inventive advertising, direct marketing and interactive
solutions. Faced with industry-wide, disruptive adversity and media challenges that are inherent with web, social media and mobile
products, Stephanie learned the importance of effective communication and strategic listening. As a result, she was able to advance
her team in an industry full of change.
Stephanie’s drive, passion for success and sense of humor are
the pillars of her personal and career development. She is an active board member of Alliances of Audit Media and was named a
recipient of Who’s Who in America.
Stephanie holds a Bachelor’s Degree in Advertising and Marketing from Quinnipiac University. She lives with her husband and two
children in Greenville, South Carolina.
Thank you to all who have supported the endowed scholarship in memory of Jay Weimar.
It is now fully funded and will continue to honor students at Flagler College for years to come, awarded to a student each year
in the Flagler Journalism program. In addition to that great news, We’re thrilled to announce that this year’s silent auction
will begin to build funds for an additional scholarship! This will be awarded to an Advertising major
at the University of Florida’s College of Journalism and Communications.
Again, we appreciate your generous contribution and a special thanks to those who have donated items to the auction. Proceeds from
the auction help keep youth engaged with the Advertising industry.
Detroit Tiger Packages
(2) Spring Training Tickets
Choice of Game
(1) Night in Terrace Hotel
$50.00 Dinner and $50.00 Gift Card
Ledger Media Group
Value: $300
Detroit Tiger Packages
(2) Spring Training Tickets
Choice of Game
(1) Night in Terrace Hotel
$50.00 Dinner and $50.00 Gift Card
Ledger Media Group
Value: $300
Gator Bowl Tickets
Everbank Field, Jacksonville, FL
SEC & BIG TEN Conference
January 1, 2016
(4) Tickets (includes parking)
Times-Union Media
Value: $250
Jaguar Tickets
Jacksonville, Florida
(2) Suite Tickets
11/29/15 Jaguars vs. Chargers or
12/13/15 Jaguars vs. Falcons
Includes parking, food
and beverage
Times-Union Media
Value: $1,160
Players Championship
Benefactor Tickets
Ponte Vedra Beach, Florida
(4) Tickets for any day
(includes parking)
May 10-15, 2016
Times-Union Media
Value: $500
Gator Tickets
(2) Florida Gators vs. Vanderbilt
Homecoming November 7, 2015
Sarasota Herald-Tribune
Value: $100
New York Yankees Package
20th Annniversary
of the Tampa Yankees
Masahiro Tanaka and
Thurman Munson Bobbleheads.
Framed Autograph picture
of Lou Piniella
Tampa Tribune
Value: $150
Miami Dolphins vs. The Texans
Sunday, October 25, 2015
(4) Tickets
Sun Life Stadium, Miami Gardens
The Palm Beach Post
Value: $1,000
Florida Panthers Hockey
(4) Red level tickets
Includes Parking, food
and beverage
Sunrise, FL
Value: $975
Miami Heat
(2) Heat vs. Magic Suite tickets,
with food, drink (soda/beer)
Date TBD
Miami Herald
Value: $450
PGA Package
Golf basket including 4 VIP tickets
to the Franklin Templeton Shoot at the Ritz Carlton Tiburon, Naples
December 7-12, 2015
Good any day, Golf related items
Dozen Titleist NXT Tour Golf Balls
VIP Parking Pass, Admission to
the 18th hole Shark Club which
includes free drinks (open bar)
and food.
Naples Daily News
Value: $700
Orlando Magic Game
(4) Lower Bowl Seats
to an Orlando Magic Game
Date TBD
Orlando Sentinel
Value: $500-$600
Gaylord Palms Package
Orlando, Florida
2-night room accommodations
up to family of 4
Tickets to ICE! Featuring
“Twas the Night Before Christmas”
Tickets to Alpine Rush Snow Tubing
Breakfast, resort fees, self-parking
for one vehicle and applicable
taxes included.
Good from Nov. 24, 2015 to Jan. 2,
2016. Based on space available.
Tampa Tribune
Value: $1,000
Level 1 Trip (2 available)
2-Night Hotel Accommodations
for 2 Adults
Hampton Inn, Wyndham,
Hilton Garden type properties,
Marriott Courtyard
$100 VISA debit card
Choose from 250 destinations
Capitol Marketing/FNAME
Value: $500
2-Nights Hotel Accommodations
for 2 Adults
2-Regular Season Game/Sporting Event Tickets of Your Choice
(PGA Majors Excluded)
Capitol Marketing/FNAME
Value: $500
2-Nights Hotel Accommodations
for 2 Adults
2 One-Day Passes of Your Choice
From 100’s Amusement Parks
Marriott Courtyard, Hampton Inn,
Wyndham, Hilton Garden type
Capitol Marketing/FNAME
Value: $500
Weekend Get-a-way
(3) Days, (2) Night stay
at the Hyatt Sarasota
Expires 10/4/16
FNAME, Sandy
Value: $600
Two round-trip passes
on the KeyWest Express
Leaves out of Ft. Myers
Expires 12/20/15
Florida Weekly
Value: $300
Sports Themed Gift Basket
Includes (4) tickets for the
2015 season
Tampa Bay Times
Value: $250
Sports Themed Gift Basket
Includes (4) tickets for the
2015 season
Tampa Bay Times
Value: $250
*Packages are subject to change.
Please check the silent auction tables
for updates and changes.
Board of directors
FNAME elects a governing board from its membership. The term of service for each position
on the board is two years, with the officers serving through the chairs from
President, First Vice-President, Second Vice-President, Secretary and Treasurer.
Len Egdish, President
Naples Daily News
Phone: 239-263-4820
Fax: 239-263-4708
[email protected]
Joe Gess, 1st Vice President
Tampa Media Group
Phone: 813-259-7447
Fax: 813-579-9230
[email protected]
Rose Novotny, 2nd Vice President
The Palm Beach Post
Phone: 561-820-4387
Fax: 561-837-8434
[email protected]
Kelly Spamer, Secretary
Tampa Bay Times
Phone: 727-893-8283
Fax: 727-893-8981
[email protected]
Lyn Sargent, Treasurer
Florida Times-Union
Phone: 904-359-4115
[email protected]
Bill Ritchie, Immediate Past President
Sun Sentinel
Phone: 954-425-1020
Fax: 954-425-1945
[email protected]
Sandy Osteen,
Executive Director and Treasurer
Phone: 813-220-4402
Fax: 407-703-4510
[email protected]
Melanie Mathewson, FPS Laison
Intersect Media Solutions
Phone: 321-283-5259
Fax: 850-702-0784
[email protected]
Layla A. Caballero, 2nd Year Director
(Replacement for Orestes Baez)
Diario Las Americas
Phone: 305-431-7444
[email protected]
Susan Leitgeb, 2nd Year Director
Gainesville Sun
Phone: 352-374-5015
Fax: 352-374-5062
[email protected]
Doug David, 2nd Year Director
(Replacement for Lyn Sargent)
Orlando Sentinel
Phone: 407-420-6339
Fax: 407-420-5768
[email protected]
Shari Brickley, 1st Year Director
Herald-Tribune Media Group
Phone: 941-361-4001
Fax: 941-361-4095
[email protected]
Leslee Peth, 1st Year Director
(replacement for Gaddis)
Suncoast Media Group
Phone: 941-205-4600
[email protected]
Shawn McKenna-Deane, 1st Year Director
Ledger Media Group
Phone: 863-802-7400
[email protected]
Jane Katona, 1st Year Director
Phone: 386-681-2491
[email protected]
Silvia Schencker, 1st Year Director
Miami Herald Media Company
Phone: 305-376-2708
[email protected]
Darren Haimer, 1st Year Director
Bradenton Herald
Phone: 941-745-7099
[email protected]