Barcelos Flame Grilled Chicken

A Corporate Introduction
T
N
E
T
N
O
C
LE OF
TAB
S
TABLE OF CONTENT
1. Welcome To Barcelos Flame Grilled Chicken . . . . . . . . . . . . . . . . . . 2
2. The Barcelos Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
3. The Barcelos Product Menu. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
4. Planning & Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
5. Our Central Processing Facilities. . . . . . . . . . . . . . . . . . . . . . . . . . 20
6. Be Part Of The Winning Team. . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
With the perfect taste, it ,s no secret
that our #1 ingredient is quality!
B
R
G
E
M
A
L
F
S
O
L
E
ARC
HICKEN
C
D
E
L
IL
R
G
E
M
A
L
F
ELOS
WELCOME TO BARC
02
Barcelos Flame Grilled Chicken is a market leading brand with a well established
identity. Coming from humble beginnings with only a single operation founded in
Pretoria, South Africa in 1993; the company has grown exponentially which led us to
start franchising in 1998. We have been continually expanding and quickly becoming a
household name the world over ever since.
Our quick service restaurants specialise in the traditional way of serving healthy and
spicy, flame grilled chicken, prepared as authentically as it was mastered by the
Portuguese hundreds of years ago. The recipes we use for our meals and sauces have
been passed down through generations and are still our best kept secrets. Our original
flavour is unsurpassed and after centuries, still satisfies the most discerning palate.
With today’s global trends demanding the fast lane approach in so many avenues of our
lives, there is little time available to enjoy good, old-fashioned traditions and ideals.
The current trend towards healthy living and the demand for affordable fast food is
driving this successful recipe.
This rule applies equally as much to food and eating habits around the world and as such
we at Barcelos are determined to find the perfect balance between the traditional,
healthy home-style cuisine and the fast lane demands of the modern world.
Although a humble story it is important that one discovers the unique taste and
experience of the Barcelos concept through its history and roots of origin to truly enjoy
the magic of Barcelos.
03
T
N
E
D
I
S
O
L
E
C
R
A
HE B
TITY
THE BARCELOS IDEN
As with most brands, the Barcelos identity has undergone some transformations over
the years in order to remain a key player in the casual dining/quick service restaurant
industry.
With our identity rooted in culture, tradition and history, the Barcelos brand has
captured the imagination of consumers from a diverse range of cultures whilst offering
a relaxed and convenient dining experience.
Today, the Barcelos group boasts many franchised outlets throughout South Africa,
Botswana, Nigeria, Ghana, Zambia, the United Kingdom, Singapore, Canada, Dubai,
Mauritius & soon in Sudan & Pakistan, so it is clearly evident that we have mastered the
recipe for success and growth.
04
The Barcelos Logo Devices
Various Barcelos Graphic Elements
05
The Legend Of Barcelos
The Legend of Barcelos
The idealisation of the Barcelos Rooster derived from a legend
concerning a galego who was sentenced to hang despite his protests of innocence.
In a last-minute appeal to the judge, who was having dinner at the time,
the condemned man made a bold statement:
If his claim of innocence was true, the roasted rooster,
resting on the judges plate would get up and crow.
Suddenly, a glorious scarlet-plumed cockerel rose from the plate, crowing loud and long.
The man was acquitted, of course!
06
The Village Of Barcelos
Barcelos is named after a quaint Portuguese town famous for the ancient
legend of the Barcelos cockerel and known for its pottery and ceramic wares.
Shops and streets all over the town are decorated with colourful ceramic cockerels,
and there is still time to have a good meal or a slow cup of coffee with a friend.
07
T
C
U
D
O
R
P
S
O
L
E
C
AR
DUCT
THE BARCELOS PRO
The Barcelos menu has been carefully balanced so as to satisfy patrons in need of a
quick bite through the take - away menu as well as catering for a full family dinner in the
seated restaurant area. Barcelos offers a choice of four primary spicy flavours of
marinade to enjoy.
Our marinades are blended from a variety of tantalising spices combined with various
strengths of Peri-Peri spices, fresh chillies and also the infamous Bird's Eye Chilli.
Patrons have a choice of Tangy Lemon, Mild Peri, Veri Peri and for the super daring and
hot spirited individuals, we also offer our famous Supa Peri marinade.
Our specialty chicken products are marinated for a period of 24 hours prior to being
char-grilled on open flame gas griddles to absolute perfection before being served.
08
MENU
The Barcelos chicken burgers have also proven to be one of the most popular meals on
the menu. Using pure chicken breast fillets in combination with the Barcelos marinades
served on a fresh hot bun undoubtedly makes this product a must for the hungry.
A variety of other meals such as kebabs, shawarmas, hot crispy fries, garlic rolls, stirfries and salads conclude a full and exciting menu.
A kiddies meal section is also included in the menu.
Barcelos Flame Grilled Chicken, through its unique ambience, spicy taste and menu
variety is now poised to expand and share this successful recipe with people all over the
globe.
09
Nothing compares to flame grilled perfection!
10
Whether your preference is mild or spicy,
the Barcelos taste is unforgettable every time
11
G
I
S
E
D
&
G
N
I
N
N
PLA
N
PLANNING & DESIG
Barcelos has created an all round system whereby the complete setup of new outlets is
handled by experienced in-house contract teams. All layout drawings and designs are
done by an internal design team and are presented in both electronic & printed format.
Initial stages of building, including the finishing and shop fitting, is covered by this
department which enables us to do cost-efficient planning when embarking on a new
project.
All furniture, shop fitting and interior decor is handled by a team of professional joiners.
The open plan layout of a Barcelos kitchen is purposefully designed to ensure that
12
customers have visual contact with the preparation of the product and observe the
cleanliness of the preparation area.
The latest and most efficient catering equipment is used to facilitate the production
line. Where possible, equipment is supplied with castors to facilitate easier cleaning
and enhance mobility. As important as the product is, so are the aesthetics of the
Barcelos look and feel. Colours and matching material have been selected so as to match
both the historic value of the Barcelos name and the ethnicity of the product. Our decor
is warm and welcoming, and we trust that our patrons will support us, not only for the
experience, but for the delicious meals on our menu.
65m² Outlet
Floor Plan - 65m²
13
140m² Outlet
Floor Plan - 140m²
14
264m² Outlet (Double Storey)
Ground Floor Plan - 144m²
1st Floor Plan - 120m²
15
16
17
234m² Outlet
Floor Plan - 234m²
18
320m² Outlet
Floor Plan - 320m²
19
G
N
I
S
S
E
C
O
R
P
L
A
NTR
S
IE
IT
IL
C
A
F
G
IN
S
S
E
C
L PRO
OUR CENTRA
Our Central Processing Facilities make use of state of the art equipment to ensure that
all products are produced according to the highest international standards by qualified,
trained staff and distributed to all outlets. These facilities also manufacture and bottle
our famous sauces and marinades.
Hygiene is of paramount importance and our staff is trained to maintain the standards
required by the industry. The brand image is vitally important to Barcelos and we take
utmost care during the process of distribution and packaging, in order to provide only
the best quality, pre-portioned fresh produce to our outlets.
Our spices and marinades are carefully balanced in accordance with our famous recipes,
to ensure the consistency of the taste that has made this brand unique.
20
21
North, South, East or West...
the Barcelos taste is still the best!
22
23
N
I
N
N
I
W
E
H
T OF T
R
TEAM
RT OF THE WINNING
BE PA
Unlock the recipe to success
As the demands for healthy cuisine continually increase, so do the opportunities to
become a successful Barcelos franchisee.
We always remain on the lookout for potential franchisees as the brand continues to go
from strength to strength and with dedicated members and departments available to
assist you in every aspect of operating a Barcelos outlet. You can rest assured that this
is the opportunity you’ve been waiting for.
Barcelos invites you to become part of the winning team.
24
Copyright © Barcelos Flame Grilled Chicken® 2012
www.barcelos.co.za