our capabilities

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our capabilities
HELLO.
WE ARE
AAMP
#SMALLTEAMBIGTHINGS
Little Giant Creative (LGC) is a boutique agency with an
experienced, small core staff. We work tirelessly -- from conception
to conclusion -- to develop brand strategies, design collateral
and increase awareness for a variety of regional and national
companies, using carefully tailored and innovative marketing
methods to provide desired results and exceed client expectations.
LGC has been successful in connecting the message of our clientele
to target audiences by using our signature organic methodology;
keeping each interaction -- no matter how large the concept -focused on its recipient. This strategy, combined with a steeped
and dedicated knowledge of evolving markets, consistently drives
our dynamic ability to lead transcendent marketing campaigns,
initiatives, and activations.
BRANDING
& DESIGN
Strategy
COMPETITIVE ANALYSIS
BRAND POSITIONING
MARKET RESEARCH
BRAND GUIDELINES
BRAND ARCHITECTURE
Brand Experience
ADVERTISING
PRINT DESIGN
ACTIVATIONS
WEBSITE
MOBILE DESIGN BRAND
Creative
NAMING
BRAND IDENTITY
ART DIRECTION
COPYWRITING
PHOTOGRAPHY
VIDEO
PACKAGING
Confidential & Proprietary to Little Giant Media, LLC.
littlegiantcreative.com
EXECUTION
EVENTS
Our niche is producing exciting, exclusive
and originally crafted events. Specializing
in engaging the ever-adapting youth and
multicultural markets. Conception to conclusion.
INFLUENCER ENGAGEMENT
Engaging a core group of people with large
audiences or influence to become advocates of a
message and to promote in an organic manner to
increase awareness and buy in. Via social media,
event partnerships, think tanks, etc.
SOCIAL MEDIA STRATEGY
Development of brand social media assets with
a strategic plan to keep content relevant and
compelling to the target audience. Key outlets
are identified to become message vehicles and
pitch/provide consistent content.
BRAND AMBASSADORS
Well spoken, attractive teams of men and women
who are trained to be brand advocates and sent
out to interact with the public.
Confidential & Proprietary to Little Giant Media, LLC.
littlegiantcreative.com
VITAMINWATER
STRATEGIC DEVELOPMENT | GRAPHIC DESIGN | EVENT PRODUCTION
Little Giant was tapped by vitaminwater to execute and curate the local
activation of a national initiative Uncapped Live! A pop up venue to
showcase notable Philadelphia talent and highlight emerging local talent.
Little Giant worked closely with the client to develop Philadelphia’s custom
concept of the national strategy. A pop up venue offering 17 consecutive
days and nights of live concerts, workshops, clothing sample sales and
more.
Renowned Philadelphia music studio, Sigma Sound was chosen as the nontraditional venue to further enhance the “in the culture” experience.
Little Giant curated 17 days of programming which included working and
negotiating with artist management, publicists, local brands/promoters
and confirming the calendar including: Just Blaze, Nikki Jean, Sun Airway,
Jedi Mind Tricks, 215hiphop.com, Babylon Cartel, SSL, Philadelphia Film
Society and dozens more.
PEOPLE ATTENDED THE VENUE NIGHTLY
Confidential & Proprietary to Little Giant Media, LLC.
littlegiantcreative.com
HEINEKEN
GREEN ROOM
ART DIRECTION | GRAPHIC DESIGN | PRODUCTION | EVENT
HEINEKEN GREEN ROOM launched in Philadelphia (2009) as a series of inviteonly concerts reaching the young, AA, male demographic in Philadelphia
for intimate concerts in venues open only to HGR Members. Due to the
overwhelming success of their Heineken Green Room Philadelphia initiative,
Little Giant created a similar footprint in NYC. The NYC market has gained
fast momentum (now in its third calendar year) with successful concerts
in Brooklyn, Manhattan, The Bronx, and Harlem boasts top industry talent
and emerging artists who have gone on to stardom.HGR NYC consistently
touts strong online presence leading up to and post events from high-traffic
blogs, podcasts, youtube, and social media assets. Attendee contributions
consistently reach over 1-2 million unique and targeted impressions at each
event through twitter and Instagram with #HeinekenGreenRoom hashtag.
UNIQUE AND TARGETED IMPRESSIONS AT EACH
EVENT THROUGH TWITTER AND INSTAGRAM.
Confidential & Proprietary to Little Giant Media, LLC.
littlegiantcreative.com
RED BULL
BLOCK2BLOCK
STRATEGIC DEVELOPMENT | EVENT PRODUCTION
Red Bull wanted to create an innovative local sports event to engage local
athletes with an interactive experience that exemplified their brand.
Little Giant developed and executed a Philadelphia sports event targeting
local bikers, skateboarders and runners for an innovative, ‘first of its kind’
race -- incorporating several athletic disciplines in 1 inclusive competition.
Bikers, racers and runners raced throughout different neighborhoods of
Philadelphia, using the urban landscape as their course. Each neighborhood
was host to a block party that provided benchmarks for the racers. A
winner was declared in each category and each received a grand prize.
The event ended with an awards ceremony and an outdoor concert/event.
Confidential & Proprietary to Little Giant Media, LLC.
littlegiantcreative.com
HOPE CAMPAIGN
STREET TEAM
TWO.ONE.FIVE MAGAZINE
PUBLISHING | ART DIRECTION | MARKETING
EDITORIAL
PHILLY 360º
MARKETING | EVENT PRODUCTION | SOCIAL
MEDIA BRANDING | ART DIRECTION
PAFA X KAWS
MARKETING | EVENT PRODUCTION
littlegiantcreative.com
CITY HALL PRESENTS
MARKETING | EVENT PRODUCTION |
BRANDING | ART DIRECTION
GRAPHIC DESIGN
POUR THE CORE
MARKETING | EVENT PRODUCTION
THE NEXT MAJORITY
MARKETING | BRANDING | ART DIRECTION
GRAPHIC DESIGN
Confidential & Proprietary to Little Giant Media, LLC.
MURAL ARTS: DJ MURAL BLOCK PARTY
MARKETING | EVENT PRODUCTION |
BRANDING | ART DIRECTION
GRAPHIC DESIGN

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