Digital Retail Brochure v3.2
Transcription
Digital Retail Brochure v3.2
JCDecau Digital Retail Brochure Shoppers per year Screens 2m Shoppers per cycle Locations National Coverage JCDecaux iVision Wave • 70” Screen • Superb picture quality • Best available LCD technology on the market Version 3.2 •Automatic brightness level adjustment according to ambient light • Stylish, contemporary, minimalist design JCDecaux Digital Retail Locations ST. STEPHENS GREEN, DUBLIN SCOTCH HALL, DROGHEDA FRASCATI, DUBLIN EYRE SQUARE, GALWAY WHITEWATER, NEWBRIDGE DOUGLAS VILLAGE, CORK MACDONAGH JUNCTION, KILKENNY JERVIS, DUBLIN Republic of Ireland locations now available* 1. Stephen’s Green, Dublin - Footfall of 369,000 per cycle 2. Frascati, Dublin - Footfall of 150,000 per cycle 3. Eyre Square, Galway - Footfall of 223,000 per cycle 4. MacDonagh Junction, Kilkenny - Footfall of 300,000 per cycle 5. Scotch Hall, Drogheda, Louth - Footfall of 154,000 per cycle 6. Douglas Village, Cork - Footfall of 138,000 per cycle 7. Jervis, Dublin - Footfall of 500,000 per cycle 8. Whitewater, Newbridge, Kildare - Footfall of 196,000 per cycle *more locations to follow in 2015 Visit www.jcdecaux.ie for more information JCDecaux Digital Retail Technical Specifications Dynamic Content (recommended) Static Content Format: QuickTime, MOV, MP4 JPEG, PNG, GIF** Size: 1920 x 1080 pixels 1920 x 1080 pixels Orientation: Portrait Portrait Slot Length: 10 seconds* 10 seconds Loop Length: 60 seconds 60 seconds File Size: max 100MB max 10MB Encoding: H264 N/A Frame Rate: 25 fps N/A Data Rate: max 24 mbits/second N/A Visible Surface: 871mm (w) x 1549mm (h) 871mm (w) x 1549mm (h) Screen Aspect Ratio: 16:9 16:9 Colour Model: RGB RGB Resolution: 150dpi 150dpi * 2 second hold on the end frame is recommended ** Animated GIFs are not supported Content Creation: •Pre-supplied creative is scheduled onto the network before campaign launch. Additional scheduling after launch may incur extra scheduling costs. •Intelligent dynamic campaigns (e.g.: day part/reactive copy) may incur additional fees, net of media, to accommodate prelaunch testing and network optimisation. Please contact us for more information. •All content must conform to current statutory controls and industry (OMA/ASAI) codes. Prohibitions may apply within the retail environment. JCDecaux Digital •Content must be created in portrait format and rotated -90° before submission. -90° JCDecau JCDecaux Digital Retail Technical Specifications Content Submission: File naming: Campaign_iVision_in-charge date (YYMMDD) e.g.: JCDecaux_iVision_150125 Use ONLY letters and numbers with NO spacing. Final copy must be submitted 5 working days prior to the campaign start date. Send files to: [email protected] (files up to 10MB in size). We accept larger files via WeTransfer, Hightail, Dropbox and other cloud services. Please contact [email protected] to confirm submissions. Guidelines: • Videos must be created in ‘full screen’ with no surrounding black border •Please contact JCDecaux before commencing the creative process to ensure proposed creative content can be facilitated • Audio is not supported • Use of existing tv or print copy is not recommended • Simple, controlled animation increases visual impact • Sudden or frequent transitions should be avoided • Bright colours are the most alluring •Colours with low luminosity and high saturation are the most stimulating and attract attention Ratecard 10secs The ratecard cost of one 10 second display per minute is €655 for one cycle on one screen. 10secs 10secs 10secs • 36 screens available • 6 x 10 second ads per screen per minute 10secs 10secs •5 or 6 displays per screen commercially available (depending on location) For further information contact [email protected] / 00 353 (0) 1 295 8170