essential creative intelligence

04.08.13
ESSENTIAL CREATIVE INTELLIGENCE
1
US MODERN MISSY: S/S 13 PREVIEWS
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2
KIDS’ INSPIRATION: EASTER 2013
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3
A/W 13/14 GLOBAL DEMOGRAPHIC
ANALYSIS
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4
MEN’S UNDERWEAR: S/S 14 COMMERCIAL
COLOR UPDATE
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5
A/W 14/15 BEAUTY FORECAST: INDUSTRIAL
EVOLUTION PRODUCT & PACKAGING
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6
SXSW INTERACTIVE 2013: TECHNOLOGY TOP
FIVE
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7
SXSW 2013: DENIM STREET SHOT ANALYSIS
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8
US FASHION PHOTOGRAPHERS: TRENDED
PEOPLE TO WATCH
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9
CLICKS TO BRICKS: FIVE WAYS WEB-ONLY
RETAILERS TRANSLATE OFFLINE
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10
LOS ANGELES WOMEN’S FOOTWEAR &
ACCESSORIES: MARCH 2013
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1
US MODERN MISSY: S/S 13 PREVIEWS
The south of France inspires Ann Taylor's spring/summer 2013
collection, which features wear-to-work and casual separates that are
updated with bold florals and bright colors. Wear-to-work separates
feature prominently at The Limited, while Talbots’ collection has a
grown-up garden party feel. Preview these and other modern missy
brands S/S 13 collections including Chicos, Eileen Fisher and White
House Black Market.
VIEW REPORT >
BUYING & SOURCING: RETAIL PREVIEWS
KEY TRENDS
• Key items include the pencil skirt, the cardigan, the shift dress
and tailored shorts
• Key colors are navy, black, white, red and yellow
• Florals, stripes and paisley are important prints
• Lace, tweed and fabric appliqués represent key fabrics and details
2
KIDS’ INSPIRATION: EASTER 2013
Easter treats and sweets are translated into stylish looks for the
kidswear market. Popular Easter fabrics for boys include seersucker,
railroad stripes, chambray and gingham, while tulle, crochet and soft
jerseys work for the girlswear market. Bow ties are the strongest boys'
accessory updated in pattern and fabric mixes, while strong petal
themes are prevalent for girls, revived through 3D necklines and petalshaped hems.
VIEW REPORT >
KEY TRENDS
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Crochet
Fabric mixing
Casual bowties
Petal hem
Polka dot
3
A/W 13/14 GLOBAL DEMOGRAPHIC ROUND-UP
WGSN identifies the key takeaways for the contemporary, modern
missy, and juniors’ markets from the global catwalks. For the
contemporary market, top items include pullover sweaters and tapered
pants, while bow blouses and capes are key for missys. See the full
report for a breakdown of each demographic and links to
comprehensive image galleries for each key item spotted.
VIEW REPORT >
A/W 13/14 CATWALKS: WOMENSW
SHORTCUTS: CONTEMPORARY
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Moto jacket & coat
Pullover sweater
Tapered pant
Miniskirt
4
MEN’S UNDERWEAR: COMMERCIAL COLOR UPDATE
Bold color provides an essential update to underwear, especially for
contemporary trunk & brief shapes – with a new focus this season on
washed-out summer pastels for the younger market & primary midtones for a more premium-feeling product. Deep red, indigo & cobalt
blue are the key commercial directions for boxer and retro briefs,
while mauve, coral & lime emerge as surprise trends.
VIEW REPORT>
MENSWEAR: COMMERCIAL UPDATE
KEY COLORS
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Cobalt blue
Bright red
Indigo
Purple
Lime green
5
A/W 14/15: BEAUTY PRODUCT AND PACKAGING
Industrial Evolution inspires packaging with utilitarian design and
hard-edged geometrics. Practical, industrial processes deliver durable,
functional and trusted designs, while machinery and manufacturing
plates inspire hard-edged typography. See the full report for packaging
inspiration in line with WGSN's other autumn/winter 2014/15 macro
trends - Modern Myth and Rendering Reality.
VIEW REPORT>
BEAUTY: PRODUCT & PACKAGING FORECAST
SHORTCUTS
• Be inspired by machinery and manufacturing plates to create
hard-edge typography
• Create practical and functional packaging designs with a clean,
pared-back aesthetic
• Update color cosmetics by using contrasting materials for
packaging
6
SXSW INTERACTIVE 2013: TECHNOLOGY TOP 5
For an event that’s usually focused on apps, platforms and all manner
of start-ups, there was a surprising amount of hardware dominating
the conversation at this year’s SXSW Interactive. From the all-seeing
Google Glass to 3D gesture control tools and a prototype Pilates top,
this report presents the biggest new gadgets from this year’s festival
and how they will impact the fashion and retail industries in the
future.
VIEW REPORT >
MARKETING: TECHNOLOGY
TOP 5
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Google's talking shoe
Leap motion
Vibrating Pilates top
Makerbot digitiser
Memoto
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SXSW 2013: DENIM STREET SHOT ANALYSIS
Denim applications move away from harder edged styling at SXSW
this year, with hand-drawn patterns, painted designs and candycolored stripes updating silhouettes. Painted designs range from biro
scribbled Aztec patterns to painted doodles and comic-book sketches,
while candy stripes - perfect for juniors - update girls’ denim shorts in
two tone and multi-color.
VIEW REPORT >
YOUTH STREET SHOTS: DENIM
KEY TRENDS
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Scribbles & doodles
Pale acid washes
Extreme bleach
Candy stripes
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US FASHION PHOTOGRAPHERS: PEOPLE TO WATCH
Young creative US-based photographers are currently informing the
latest trends in fashion editorial and image making. WGSN profiles
three movements emerging amongst these up-and-coming artists –
“urban innovators,” “pretty grunge” and “dark ethereal story-telling.”
VIEW REPORT >
YOUTH: THINK TANK
WGSN SHORTCUTS
• Urban innovators: innovative self-made artists who experiment
with "selfies,” photographic overlay and splicing techniques
• Pretty grunge: young female photographers who create fragile
images that seek to capture beauty in unexpected places,
• Dark ethereal storytelling: natural landscapes and magical
forest scenes are misted with color-pigmented clouds
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CLICKS TO BRICKS: TOP FIVE TIPS FOR SUCCESS
Previously web-only brands (or pure-play retailers) such as Warby
Parker, Bonobos and BaubleBar are now extending their brands
offline into physical spaces. Using consumer-centricity as a starting
point, these previously web-only retailers are adopting a new approach
when it comes to physical spaces, and focusing on creating an
immersive experience to reflect the brand ethos.
VIEW REPORT >
RETAIL & VM: RETAIL STRATEGY
TOP FIVE TIPS
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Harness the power of pop-ups
Locate retail space close to corporate headquarters
Embrace partnerships
Design retail spaces that mimic the online shopping experience
Offer one-to-one customer service
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LOS ANGELES FOOTWEAR & ACCESSORIES
Summery brights and metallics lead color across product categories in
Los Angeles, while snakeskin is widely seen for heeled sandals and
party bags. Metal toecaps and cutouts add interest to stiletto shoes and
sandals, while embellished wrist cuffs toughen up bracelets.
VIEW REPORT >
KEY TAKEAWAYS
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Cut-out sandals
Snakeskin bags
Skinny belts
Wrist cuffs
Jewel-encrusted details