Kuveyt türk invests in tensator`s fine gold concept

Kuveyt türk invests in tensator’s fine gold concept
An investor in the future
Türkish bank Kuveyt Türk is a specialist in interest-free banking systems. It offers
services for both individuals and businesses, together with strong and stable investment
advice and management.
The bank turns the savings of its profit-sharing clients into reliable and profitable
sector-specific investments. This creates new areas of employment, making significant
contributions to the national economy. These sectors include textile, metal and real
estate.
The bank holds particular pride
on the quality and speed of its
customer service, and provides its
staff with regular training to increase
productivity and reduce waiting times
for customers.
Kuveyt Türk has been awarded gold, silver and bronze medals by various public
institutions and professional associations, such as the Türkish Undersecretariat of
Treasury and Foreign Trade, Istanbul Chamber of Commerce and Istanbul Ready-Made
Clothing Exporters’ Association, due to its many achievements.
Similarly, Kuveyt Türk also invests
in new technology to improve the
customer experience and the quality
of its service, both in Türkey and in
other countries worldwide in which
it operates.
The bank allows customers to buy gold, which often requires a lengthy and formal
transaction that can be off-putting to many clients. This results in many people
investing instead in transformed gold, which carries a higher price and lower return
on investment. To combat this, it turned to queue management and customer journey
specialist the Tensator Group, for a solution that would enable it to offer gold via a
secure self-service system.
NEW YORK LONDON
DUBAI
PARIS FRANKFURT
MADRID LISBON WROCLAW
+1 631 666 0300
+44 1908 684600
+971 4 2997228
+33 1 43 09 85 00
+49 69 3003 890-0
+34 914 904 148
+351 211 991 510
+48 71 359 3800
www.tensator.com
Owing to the dynamic nature of our business, specifications are constantly being changed and therefore this literature is for informational purposes only. For the
most up to date information, please visit our website www.tensator.com. Tensator makes no warranties, express or implied, in this document. E&OE.
New technology for a timeless currency
Tensator worked jointly with Kuveyt Türk to develop the Fine Gold concept – a self-service
machine that gives customers the opportunity to buy gold in a practical and autonomous way,
in privacy.
“The machines are
designed to attract
The machines are designed to attract a new market of those who prefer the convenience
and simplicity of making their investment in this way, without the time-consuming formal
processes that use up staff resources.
a new market of
those who prefer
the convenience and
this way, without the
The Fine Gold units are based on Tensator’s Multi-Service Machine, and are developed as a
bespoke offering for Kuveyt Türk. Within the specially branded black and gold display unit, it
features a 17” touchscreen interface and a unique “boutique” area to display the gold bars
time-consuming formal
on offer.
simplicity of making
their investment in
processes that use up
Tensator also incorporated extra security systems into the machine. These include a strong
steel construction, anti-vandal equipment and a range of movement, temperature and fire
alarms. It also includes surveillance cameras on both the interior and exterior.
staff resources.”
Visitors to Kuveyt Türk branches wishing to buy gold are now able to go to a dedicated area,
where they can use the machine in private.They then choose what size of gold bar they need,
from 1g to 25g, and how many. Secure payment is then available from card or cash, via the
slots and chip and pin console. The whole process is complete within a few minutes, without
the need to dedicate staff for long periods of time, and allowing more customers to use the
service within the same timeframe.
NEW YORK LONDON
DUBAI
PARIS FRANKFURT
MADRID LISBON WROCLAW
+1 631 666 0300
+44 1908 684600
+971 4 2997228
+33 1 43 09 85 00
+49 69 3003 890-0
+34 914 904 148
+351 211 991 510
+48 71 359 3800
www.tensator.com
Owing to the dynamic nature of our business, specifications are constantly being changed and therefore this literature is for informational purposes only. For the
most up to date information, please visit our website www.tensator.com. Tensator makes no warranties, express or implied, in this document. E&OE.
New technology for a timeless currency
The original trial of the project included five Fine Gold machines, each installed in a separate
branch.
“Kuveyt Türk found an
immediate increase
Kuveyt Türk found an immediate increase in the use of its gold investment service with the
trial machines, thanks to their ease and speed of use. Having the gold on display also attracts
people to make easy impulse purchases.
in the use of its gold
investment service
with the trial machines,
The bank also found that its employees were able to spend significantly more time helping
customers with their enquiries, with more service assistants available at any one time.This has
boosted the speed of all services in those branches.
thanks to their ease
and speed of use.
Having the gold on
display also attracts
Alan McPherson, CEO of the Tensator Group, believes that other forms of banking may
benefit from the technology:
people to make easy
impulse purchases.”
“The Fine Gold solution for Kuveyt Türk is a unique and highly effective response to the
current changes in demand for investment products.
“As the world’s financial climate has changed, people are looking to different methods of
investing their money. Historically, the banking sector has often been slow to respond to this.
However, Tensator’s solution is an example of how new technology and ideas can help the
financial sector to adapt quickly to consumer habits.”
By the end of the project, Tensator will have installed over 55 units.
Tensator will continue to supply Kuveyt Türk with Fine Gold units, technical support and
updates, to allow the bank to roll out the concept to its whole branch network in the Middle
East.
NEW YORK LONDON
DUBAI
PARIS FRANKFURT
MADRID LISBON WROCLAW
+1 631 666 0300
+44 1908 684600
+971 4 2997228
+33 1 43 09 85 00
+49 69 3003 890-0
+34 914 904 148
+351 211 991 510
+48 71 359 3800
www.tensator.com
Owing to the dynamic nature of our business, specifications are constantly being changed and therefore this literature is for informational purposes only. For the
most up to date information, please visit our website www.tensator.com. Tensator makes no warranties, express or implied, in this document. E&OE.