Made in Italy

Made in Italy
L ayout
freeze-frame
News
0
Porsche talks about itself
through a musical pop up store
portrait
0
Carlo Piglione, interpreter
of the “Eatalian” concept
0
zoom
Pescheria dei pescatori and Anema e Cozze
in the same premises
0
Intersybarite uses wood alone,
but with modularity
greatcorner
0
Simplicity and aesthetic care at the
butchers department
1
instruments
Always more eco-friendly minded
at the Walmart points of sale
1
3
0
8
6
4
3
2
news
TINCAN, A MONO-PRODUCT RESTAURANT
Finally you can sit down in a
restaurant and just order tinned
fish. Tincan is a pop up restaurant opened in London (Upper
Street, Soho) that bases its
menu on tins of fish alone. Tuna fish, sardines and other 23
specialities coming from all over
the world make a good show of
themselves on the restaurant’s
menu card as well as on the
walls. These premises were in
fact created with totally black
walls where the metallic labels
of fish products strikingly stand
out. The creator of this restaurant was AL_A studio, a well
known name at the London Design Festival for its creations. The price range
starts from seven pounds for the basic product (a small tin of sardines) to 22
pounds for the rarest one. The restaurant will remain open for six months.
MUSHROOM FARM, A STORE FOR URBAN FARMING
SARAIVA BOOKSTORE HAS
BOOKS GOING BY COLOUR
Changing the order of factors does
in this case change the result. This
is exactly what you can say about
Rio de Janeiro bookshop which,
instead of going by the books on
shelves by author or title criteria,
decided to go by colour. Saraiva
Bookstore in fact looks like a big
rainbow whose effect is set off by
the hues of the covers of books on
display. Created by the Arthur Casas firm, the bookshop is located
in a shopping centre and is on four
floors complete with cafe, multimedia areas, children’s areas and
auditorium.
Born as an urban agricultural project on a small scale,
Mushroom Farm Is a project by the Olson Kundig Architects firm
partnered by the CityLab 7 design team, created as an educational,
interactive space to grow mushrooms. Opened in Seattle, visitors
can take their coffee grounds
there that will go to make up
compost to fertilize the earth.
This farm is in a storefront complete with showcases, whilst a
special tent inside acts as a
mushroom nursery
10 CORSO COMO DOUBLES UP IN CHINA
10 Corso Como will be opening its second store in China this autumn. The
store in Shanghai (in photo) will be joined by another one scheduled to open
in Beijing in the Shin Kong Place department store. The shop, which will be
set up from a partnership with Trendy International Group, will be located on
the fourth floor in an area of about 1,100 sq
m all on the same level. It will be designed
to the slow shopping concept and will be
highly focused on art, design, fashion and
cooking and include a café, restaurant and
exhibition area. The project is by the American artist Kris Ruhs.
www.gdoweek.it
www.gdoweektv.it
2
freeze-frame
Porsche talks about itself
through a musical pop up store
Text by Anna Bertolini - Backed by “The Sound of Porsche: Stories of the Brand”, Porsche has set up a Pop Up
Store intended as an innovative, interactive musical experience brand. Launched on 15 September in New York, the
space will be open to the public for three weeks and will be
a means of telling and experiencing the story of the brand.
The store is divided up into three areas comprising a Sound
Lab, Media Stations and a Design Corner. The first area, the
Sound Lab, is focused on the Porsche 911: here visitors will
be able to try themselves out in a virtual test drive accompanied by acoustic experiences reminiscent of sounds in a
big city or a journey through the mountains. In the second
area, the one with Media Stations, visitors can listen to 16
stories invented to talk about the brand. The experience
ends with the Design Corner, somewhere for participants
to draw what the sound of Porsche means to them. The
designs can be uploaded to the social network through
the #soundofporsche hashtag with a trip to Stuttgart as
the prize for the winner of the best drawing. Porsche set
up the store working together with Bose for the Sound Lab
and with Walt Knoll who curated the furnishing. London
and Shanghai are the next stops on schedule for the Pop
Up Store.
Porsche, New York, Usa.
www.gdoweek.it
www.gdoweektv.it
3
portrait
02
01_THE SMERALDO BUILDING
Architect Carlo Piglione, together with
colleague Thomas Bartoli, created the
new Eataly in the ex Smeraldo Theatre in
Milano.The gastronomic structure covers
an area of 5,000 sq m, laid out on four
floors and houses 15 theme restaurants.
02_OPEN PLAN WORKSHOPS
Areas used as “open plan” workshops
have been designed inside Eataly Smeraldo
where you can see some selected products
being prepared, such as fresh pasta, cold
sausage meats and cheese. For example,
mozzarella and soft ricotta and primosale
cheeses are products in continuous rotation.
01
The architect has been working with Eataly since the beginning
Carlo Piglione,
interpreter of the “Eatalian” concept
Text by Chiara Scalco
A
rchitect Carlo Piglione, together with
colleague Thomas Bartoli,
curated the project of the
new Eataly Smeraldo in Milano, an imposing building
distributed over four floors
covering an area of 5,000
sq m, where theme catering
areas and sale of products
of excellence continually
intertwine. Close attention
paid to the consumer, selection of materials and
product-related communi-
cation are just a few of the
features marking his work
that seeks to lend a one
of a kind, special aspect to
each Eataly project, created in Italy and throughout
the world.
What is your architectural approach towards
the retail world?
It is hard for me to answer
this question. I am a ‘field
promoted’ architect: my
approach towards design-
ing stores was born and
developed with the creation of the Unieuro/Trony
stores, owned by Mr. Farinetti, from 1998 to 2005 to
then begin the Eataly adventure with the first shop
in Torino in 2007 and all
the others to follow in Italy
and abroad. I never looked
around, but went along with
Farinetti’s ideas on the
Eataly project, developing
them with simplicity and
interpreting the “Eatitalian”
concept to the best.
Each Eataly is unique of
its kind.
What are Eataly Smeraldo’s special features
and which are instead
the points in common
with the other stores
built?
Exactly, each Eataly is
unique. Unique because
not being a chain we never
thought that the size and
features of the building we
www.gdoweek.it
www.gdoweektv.it
4
portrait
03
05_TORINO, THE FIRST LEG
Eataly was opened in 2007. A
store in Torino, created near
Lingotto by recuperating space
in an old Carpano factory. Meat
from Piemonte breed cattle
“playing on home ground”,
stands out from amongst the
artisan products and a variegated assortment.
04
05
03_04_LANDING IN THE CAPITAL
Eataly Roma was created inside the Ostiense station Air Terminal in Roma,
designed for the 1990 World Football Cup by the architect Julio Lafuente.
As with all the Eataly, the shop comprises areas for sales, catering and
educational areas.
had at hand should comply
with a common standard.
Not only: if you look at the
Eataly stores in Italy you
will see they are for the
most part located in buildings of architectural interest abandoned for some
time and put to major environmental requalification
works by us. This forced
me to conceive a different layout for each one of
them. The biggest ones
are the ex Carpano factory
in Torino, Porto Antico in
Genova, the Air Terminal
at Ostiense station in Roma, the monumental wing
of Fiera del Levante exhibition buildings in Bari and
the historic old building in
Via Martelli in Firenze. Eataly Smeraldo was a theatre
and so the first special feature we wanted to impress
on the building was the
style, which took on the
characteristics of a theatre
during reconstruction and
so we have a combination
of food and performances
for the first time in an Eataly. The communication aspect of the Milano project
is undoubtedly in common
with all the other Eataly, without forgetting the
sales, production of homemade food and possibility
to enjoy products in small
monothematic restaurants.
How does the building
merge in with the Milanese urban pattern?
Together with architect
Bartoli, we decided to completely alter the facade of
the historic Smeraldo Theatre by inserting a glass
parallelepiped resting on
Piazza XXV Aprile square
in front of it, lending more
light and visibility to the
store inside and merging
with the new Milano skyline
made up of the Unicredit
bank skyscrapers and the
new Porta Nuova district.
How important is the
store’s aesthetic factor
and how does it combine with the functional
aspect?
During the process of designing the Eataly stores, I
never thought that the aesthetic aspect as an end unto itself could be a decisive
factor for the business. Instead I endeavoured to lend
importance to the product,
its visibility, luminosity, the
possibility for customers to
always have an overall view
of how the shop is laid out.
All this was naturally kept
in mind without forgetting
the selection of furnishing materials, lighting and
characterization of the various areas. My goal, in my
projects, is to make sure
people receive a pleasant
sensation when they enter,
feel at ease and can fully
enjoy the “Eataly” experience.
What are the current
trends in the retail
world and, based on
your experience, how
will it develop?
To my mind I find far more
attention is being paid to
internal communication
with the consumer, through
images and detailed descriptions. The creation,
also in the large scale retailers sector, of areas exclusively devoted to quality
artisan products, not just
price aimed, echoes a desire to place the consumer
at the centre of everything,
seeking to give them what
they would always have expected to know and find.
www.gdoweek.it
www.gdoweektv.it
5
zoom
Pescheria dei pescatori
and Anema e Cozze
in the same premises
Text by Marina Bassi
N
ew formats in a mixture of retail and catering: in the Campania
shopping centre at Marcianise (Caserta) there is
a new space combining
fish with pizza with the intent of spreading Neapoli-
tan gastronomy throughout
the world through authentic
products and always fresh
fish. A true and proper fishmonger becomes all in one
with a pizzeria: this project
visualizes La Pescheria dei
Pescatori fishmongers, with
fish guaranteed by Federpesca (national fishermen’s
federation) and Anema e
Cozze restaurant (Sebeto
Group, also owners of the
Rossopomodoro restaurant
chain) together on the same
premises. This results in enhancing the offer of the two
brands to increase the number of customers, exploiting
a short production chain
which, apart from personal
contacts with those who
actually catch the fish, also
assures a fairer remuneration.
As to the layout the designers began with the idea of
immediately highlighting the
fishmongers that occupies
an area of 20 sq m, using
www.gdoweek.it
www.gdoweektv.it
6
zoom
01_The striking back wall, with a work designed ad hoc
using a special backlit system to lend greater depth
to the graphic volumes. The object is to highlight the
close ties between the sea and this shop, where a
fishmongers and pizzeria share the same premises.
Common denominator: be the basic elements of
Neapolitan gastronomy.
02_As to the layout, the “sea flavour” is likewise
assured by creating a structure recalling beach huts,
containing a place to sit down and have a meal.
03_Pescheria dei Pescatori is a project born from
partnership between Sebeto Group (owners of
04_the Anema e Cozze and Rossopomodoro brands) and
Federpesca. From the ambience point of view the
fishmonger opens directly onto the mall, covers an
area of 20 sq m and with its blue and white tiling is
reminiscent of the fishmongers of old.
02
01
04
project
address
CREATED BY
Sebeto: Anema e Cozze. Costa
Group: Alce Nero, Bajeicò,
Barlumeria, CHef Express
Open daily from 9am to 12midnight
Interior by Studio Sebeto Spa
partnered by Costa Group
arch. Jacopo Vincenti
furnishing and décor reminiscent of the old local fishmongers, thanks to the ornamental marble counter and a
display to set off the fresh
products. This is followed
by a space for cocktails with
shellfish and lastly the pizza restaurant area. Thanks
to the local, seasonal fresh
fish supplied daily by the
Federpesca partner, there
had been no need to resort
to any special technical remedies to cover the smell of
fish. And just to highlight the
idea of sea and freshness of
fish, Costa Group opted to
create a true and proper seaside in the pizzeria, with a
row of gaily coloured beach
huts with original seating in
them. The sea atmosphere is
heightened by recycled sky
blue sheet metal moulded
by atmospheric agents and
the photo of a fisherman
just back from catching fish,
hung on the wall, as well as
fishing nets and lifebelts
Centro Commerciale Campania,
SS 87, 81025 Località Aurno,
Marcianise (Ce)
salvaged from old wrecks.
Furthermore, an appropriately designed artistic work of
fish hanging on the wall and
lit up from behind echoes a
love for the sea in its many
facets. Special attention has
been paid to the lighting
with new generation ad hoc
lights.
www.gdoweek.it
www.gdoweektv.it
7
zoom
01
Intersybarite uses wood alone,
but with modularity
Text by Anna Bertolini
O
ne element alone,
wood, used with modularity. This was the idea of
Intersybarite, the gourmet
store opened in Mexico
City, where you can buy and
taste gastronomic products
and wines, in just 35 sq m,
in an attractive atmosphere
echoing the artisanal nature of the goods on sale.
The entire point of sale was
made out of wood, conjuring up the natural, genuine qualities of this type of
material. But if on the one
side Intersybarite focuses
on a natural component,
on the other it rejects the
idea of immobility. And so
the winery-wall is modular,
that is fitted with strips of
wood that can be moved
around according to need,
creating differing effects
and orientations. In this
way the space at disposal
can in fact be used to the
best, massing the product
into one or else highlighting
a few products only. But in
the first case some attention is required: it is hard to
read the labels in the way
Intersybarite chose to display the bottles. Packing
the walls, without leaving
any space to bring respite
www.gdoweek.it
www.gdoweektv.it
8
zoom
01_A large central counter welcomes visitors, acting
as magnet and a unit dividing the traffic. The wide,
rectangular shape of the large counter in fact guides
the customers making it easy for them to find their
way around.
02_Wine prevails among the products on sale. An entire
wall is used for this product with a display that is
simple but, at the same time, effective for stocking
it. Perhaps a larger space between the bottles would
make it easier to read the labels. The final result is
reminiscent of a pixel effect.
03_Wood is the principal material used in this gourmet
store. The counter is likewise in wood with a woven
effect similar to the display of wines.
04_Lighting is exclusively artificial but in spite of this,
the environment takes on the likeness of a natural
place thanks to the untreated wood.
02
03
04
project
Arquitectura Sistémica,
Mexico City
address
Camino Real a Toluca, Mexico
City, Federal District, Mexico
design team
Samantha Mendoza, Juan
Garay, Antonio Pena
to the display, could interfere with the visibility of the
wines. The winery is however the pièce de résistance
of the project (designed
by Arquitectura Sistémica)
where products, equipment
and materials become an
all-in-one able to interact
with visitors and amongst
others without using a mix
of technologies (aside
from a monitor which plays
a minor role). Experience
is the master of this store,
suggested by the location,
its atmosphere, which only the warmth of wood is
able to exhale. In addition
to the fact that wood is a
green material and, in this
case, comes from recycled
pallets reducing environmental impact and, not to
be underrated, contributing towards cutting down
on costs to build the store.
The point of sale experience is also interpreted by
tasting: the imposing rec-
tangular-shaped counter at
the centre acts as a magnet (with the winery-wall)
and somewhere for people
to gather around and enjoy the products sold in the
store similarly to a bar. A repeatable format that would
also go down well in shopping centres.
www.gdoweek.it
www.gdoweektv.it
9
greatcorner
The meat department at the Conad hypermarket in Corciano (Perugia) focuses on simplicity and transparency to enhance local productions of excellence.
Simplicity and aesthetic care
at the butchers department
Text by Barbara Trigari
T
he world of butchers
has witnessed great
transformations over the
last few years, on the one
side due to the tendency
to consume less meat and
on the other the search for
characterization and significantly original proposals to
stand out from the obscurity
of massification.
The Pac2000A case
Pac 2000A Conad was
one to succeed in devising
a project targeted for the
meat department, opening
a hypermarket at Corcia-
no (Perugia) in September,
particularly focused on fresh
produce. Identity, characterization and qualification of
product and subsequently
department are the Corciano project guidelines (see
pages 10/11 in this issue
editor’s note) as the manager of the Pac 200A meat
department, Paolo Lucheroni, explained. They started from data taken from
sectorial studies, reporting
a drop in sales of beef, tender red meat and veal and
an increase in commodity
categories such as indu-
strially processed poultry
products; diversified trends
were also found amongst
the segments in the red or
white meat categories. On
the one side, sales of sliced
meat, steaks, stew meat, rolled roasts are on the
downward turn; on the other
there is a substantial increase in minced meats and
roast beef cuts. In general,
it was found that consumers are more careful about
spending, subsequently affecting the meat sales. For
this reason Pac 2000A had
the idea to also work on
grams for fixed weight products: it reduced family and
great saving packs to the
advantage of medium to low
grams of around about 200
g, with a final price of roughly 3.50 Euro, accounting
for a drop in the average
number of members of a
family, falling from 3.4 to
2.7. Fewer consumers, more
young people, increasingly
single, increased food consumption awareness have
all induced the creation of
a tailored layout to highlight
the segments most on demand.
www.gdoweek.it
www.gdoweektv.it
1 0
greatcorner
The butchers shop at Carrefour Market Gourmet in Milano, created with Interstore, is enhanced by a concept for food lovers.
Distinctive layouts
The layout of the 70 linear
metres in the Corciano Conad department has been
organized into specific clearly stated areas, as Lucheroni explains: “Areas must
qualify the product on display: so here you have the
corner cold store unit where you can see meat being
dry-aged, already on sale
for some years now at Conad Adriatico; the counter
for Umbria products with a
photo of each farmer who
raised the cattle; special
in-house production, such
as our hamburgers offered
with recipes created ad hoc,
also based on Italian gastronomic excellences; sausages produced to regional
recipes and, finally, let’s not
forget the area for meat from
all over the world”. All displayed following the simplicity
criteria: “Having abilished
the wall concept we turned
towards the single shelved
cabinet, 80 cm in depth, a
single display shelf and very low counters – continues
Lucheroni -. All to the advantage of visibility, cleanliness
and luminosity, contributing
towards the attractive appearance of the department”.
Space for beef is reduced by
about 50% to 30%, whilst a
lot is left for in-house production (15%), so that saving and selection go side
by side. “Our ideal is to have a point of sale offering a
successful daily experience,
notwithstanding the size of
the hypermarket, also through creative display solutions
– explains Lucheroni -. And
so we thought of displaying
locally produced good quality poultry on a bed of ice,
just as they normally do with
fish, exploiting the chromatic effect of yellow meat on
a white background”. Made in Italy, green and locally
grown are, always in Lucheroni’s opinion, the factors
the consumer expects to
find at the point of sale
Professional skills
and ...
The consumer as related
by Riccardo Bertato, sales
manager at Epta Italia, has
an ever more limited time
for shopping and expects
an increasingly wide assortment, ranging from meat sold with classical cuts to
ready to cook or even ready
to serve products. The creative solutions change as a
consequence to offer the alternatives to the consumer
all at a time. “Large scale
retailers (Lsr) can rarely rely
on a professional butcher,
whilst there is a growing
tendency to demand professional skills and service
that will lead to an increasingly greater demand for
serviced counters. When
the Lsr assesses a butcher’s
professional qualifications,
they generally look with interest towards those who
are specialized”. The product above all. And so there
is a growing preference for
counters with straight rather
than curved glass and one
single extremely capacious
shelf to “cap” it all, enabling
the butcher to be nearer to
the customer and use the
top of the counter to display
all the high-profit accessory
products, such as sauces,
pâté and condiments. Green thinking and simplicity
become the principal assets
of a counter: “There is an increasing demand for easy to
www.gdoweek.it
www.gdoweektv.it
1 1
??E
? ?N
? ?T? ?S?
S U P P L E M
01
clean counters and cabinets
to reduce the time needed
for these jobs, and which also consume less – explains
Bertato –. It follows that
Led lighting, having a cold
light that does not affect the
product, will be increasingly
used together with increasingly efficient refrigeration
systems”.
Territorial differences
The professional experience
gained in setting up points
of sale between north and
south Italy has led Luca
Masiero, sales manager
at Arneg Italia, to discover
a tendency defining two
approaches towards the
butchers department: “I
noticed a difference in meat
consumption bet we e n
northern Italy on the one
side and central and southern Italy on the other. Self
service is more popular in
the north, probably because
they eat less meat and also
because of the new diffused
health trends and less time
to go shopping; whilst in the
south the serviced counter
is on high demand, where
service guaranteed by a
professional butcher, working with local products is
highly appreciated”.
The growing trend towards offering samples to
taste in small retail butcher
shops and at some of the
big names, such as Eataly
or Eat’s, is in line with this
logic. “We are faced with
an increasingly demanding consumer – insists
Masiero – who wants to
see the butcher preparing
the meat, even the complicated recipes, who loves
locally produced meat and
traditional recipes”. Result
in the layouts? “We are
moving towards ventilated
rather than static counters
and cabinets, due to the
tendency to buy vacuum
packed meat requiring this
type of conservation, along
with counters and cabinets
where the product is shown
at its best, as in a jeweller’s
window”, concludes Masiero. Lastly, a growing number
of catering and tasting areas
are being created alongside
the sales, with display areas
where one can also eat or
drink the product.
02
Story telling
The president of the Costa Group, Franco Costa,
described the butchers’
world as a sector undergoing changes, seeking new
paths to tread and which
has understood that to
make the difference it must
focus on the product and on
a story to tell, differing for
each point of sale and embodying the heart and soul
of those who run it. “They
often ask us for highly exclusive layouts and expect
us to advise them on how
to create new selling approaches, such as introducing cooking, just to quote
one of the latest trends. If,
once upon a time, butchers
worked behind scenes in
their workshop, they have
now become the stars of
the shop, telling the story
of who created it and of the
product, in a process made
up of many steps which no
one would have thought of
telling before”. Meat has
therefore become a product
of excellence in many cases, as Costa states: “There
is a product that must be
interpreted based on the
personality and attention of
the customer”.
03
01_ Epta_Solesino
The Epta Eurocryor Dynamic System solution retains humidity at
degrees nearing the 90% mark, without using humidifiers, with
remarkable results: goods can be kept in counters and cabinets for
several days, without putting them back into the cold store for the
night, retaining their organoleptic characteristics and appearance
unaltered. Loss of weight is drastically reduced, from the 3-3.5% of
standard counters and cabinets to the 0.12-0.13% with the Dynamic
System.
02_ Arneg_butchers
The Baden refrigerated cabinet by Arneg features squared lines and
flat surfaces, guaranteeing the goods with maximum visibility. It
stands out for its versatility, given the high potential to personalize
the finishing details, and aesthetic care in displaying the meat, as in
the Eat’s points of sale where it has been installed.
03_ COSTA_eataly
A large space for display with decorative marble front, recalling
the tradition of the butchers of old. This is the space exclusively for
meat created by the Costa Group for Eataly in New York, presenting
their products to customers in a large showcase stock full of
various cuts of meat.
www.gdoweek.it
www.gdoweektv.it
1 2
instruments
Always more eco-friendly minded
at the Walmart points of sale
Text by Enrico Sacchi
T
he sustainability objectives imposed by
Walmart for years on all its
suppliers and partners is
best shown by the commitment of this big chain
store at its points of sale.
Whether they are newly opened or have been
refurbished, the Walmart
stores are absolutely in line
with the eco-friendly concept, enabling it to reap
substantial benefits not
only from an environmental impact point of view but
also in saving on costs.
“Savings” transferred by
Walmart to its customers.
Here are some examples.
LED lighting in refrigerated cabinets
In 20 05 they be gan to
fit refrigerated cabinets,
f re e ze r s e tc. w i th L e d
lighting. These lights use
70% less energy as compared to neon lighting and
generate far less heat; associated with less maintenance.
Membrane roofs
H i g h l y r e f l e c ti ve w h i te
membranes are used on
the roofs of new points of
sale, contributing towards
reducing the energy consumed by the building.
The white colour helps
to reflect solar heat and
reduces heat inside the
building.
Natural light
Walmart replaces artificial
lighting with natural lighting in its biggest stores
during the day time: an
energy-saving solution that
also contributes – according to specific studies –
towards a better shopping
experience.
Heat recovery
Walmart uses systems to
transfer waste heat coming from the refrigerated
systems for heating up
water used in the toilets
and areas where food is
prepared. In some of the
stores this heat is returned
to the building in the wintertime to heat up the interior.
Flooring
By using bare concrete
floors in many of its newly
built stores, Walmart succeeds in substantially reducing areas treated with
agents. Meaning that the
need for chemical detergents, wa xes and paint
strippers can be considerably reduced, even
eliminated altogether, with
www.gdoweek.it
www.gdoweektv.it
1 3
instruments
FOCUS ON
FULL GREEN AHEAD
ALSO FOR THE FLEET
On opposite page, photovoltaic
panels on a Walmart store roof.
At top left, rainwater collection
system. Top right, example
of parking lots lit up by Led
technology.
Above, example of white roof,
white membranes used on points
of sale roofs helping to reflect
solar heat and reduce heat inside
the building.
At side, Walmart uses heat
recovery systems to heat up
water used in toilets and areas for
preparing food.
obvious benefits for the
environment.
Building
Steels and metals with
high recycled content are
u s e d to b u i l d th e n ew
stores; many adhesives
and sealants are furtherm o re s e l e c te d to g a i n
maximum performance at
minimum environmental
impact.
Outdoors and parking lots
Led technology is not only used inside the points
of sale but also outside in
the areas used for parking.
What is more, apart from
gu a ra nte e ing improve d
quality, Led lighting assures up to 50% saving
on energy, as compared
to standard systems.
Water efficiency
At points of sale located
in areas where local communities have to struggle
against water shor tage
– such as in Santa Fe –
Walmart collects rainwater
in underground tanks and
uses it to irrigate the areas
outside the store. Toilets in
the new stores also save
on water, being fitted with
advanced systems that
reduce the use of water
by 87% as compared to
standard ones.
O v e r 1,1 0 0 W a l m a r t
sto re s h ave c o m pu te rized irrigation systems,
comprising real time
weather forecast, specific irrigation instructions
for each site, operational
and management instrument panels with real-time
cloud-based control.
Over the last five years,
Wa lm a r t h a s s u c c e e ded in reducing the water
needed for irrigation in
these 1,100 points of sale
by an average over 32%
at each site.
Walmart has set strict
sustainability and
efficiency standards
also for its fleet of big
commercial vehicles,
relying on technology.
The watchword is:
deliver more driving
fewer miles. Walmart
trucks combine the
most cutting edge
technologies to be
found today, thanks to
continual experiments
made over the last
twenty years together
with its suppliers.
These trials included
various prototype
vehicles: Hybrid assist,
Wheelend hybrid assist,
full propulsion hybrid,
natural gas (Lng and
Cng) and fuels obtained
from scrapped fatty
foods. The Walmart
Advanced Vehicle
Experience concept
truck has pride of
place in the new fleet,
a truck combining
aerodynamics,
hybrid microturbine
powertrain, electrified
components and
sophisticated control
systems all-in-one
package.
www.gdoweek.it
www.gdoweektv.it
1 4
instruments
ARNEG
The double basin island line – Toronto, Mini Arka, Arka Twin - is
enhanced by a plus: the new Arneg Design sliding covers exclusively
designed for Arneg furniture. A highly innovative personalized solution
with a 1,250 mm modularity, guaranteeing greater transparency and a
lighter structure along with a better product visibility. Optimized access
enables more than one object to be taken from the basin at a time. An
outstanding feature is the new flat, central glass top, designed as a
display surface for complementary and promotional products, attracting
attention and encouraging impulse buying.
CAVÒ
Born as a green, bottle rack module, with
a high personalization potential from which
the project took its inspiration, Cavò is now a
furnishing system that has always remained
faithful to the original idea: easy to assemble,
extremely customizable, modular, reusable and
environment-friendly (recyclable materials are
used). Bottle rack, bookshelf, base modules
can be combined together either vertically or
horizontally, changing around the furnishing
according to the tastes and needs at that
particular moment without any waste: the
small wine cellar becomes a bookshelf; the
totem transforms itself into a partition.
CEFLA
Futura Proxi is the latest cash register model offered
by Cefla. Its salient points are compact shape and
technological innovation and it can be used in all
commercial premises for all types of payments in two
versions. Futura Proxi Classic is the standard cash
register counter, modular and customizable, to be
fitted into a barrier configured layout; Futura Proxi
Compact is a compact cash register counter, with
frontal interaction between customer and cashier.
Composition and modularity are the outstanding
features: these cash registers can be used as
express, convenience or island payment points and
are entirely configurable and reversible.
LA FORTEZZA
Presented for the first time at
Euroshop 2014 and attracting a lot
of interest, La Fortezza launches
on the market one of its most
important innovative articles from
amongst its shop display shelving
systems: the new F25 THIN range
of shelving, built and coordinated
with shelves in 2 positions plus
a set of price-holders in Pvc and
aluminium for various needs: price holders for standard and electronic
price labels, for hanging or bottom shelf. The front is only 12 mm high,
reducing visual impact to a minimum and achieving greater visibility for the
product and a more attractive design, but without forgoing the practical
side: the load capacities are in fact exactly the same as standard sheet
metal shelves.
www.gdoweek.it
www.gdoweektv.it
1 5
instruments
DE RIGO
De Rigo Refrigeration presents the new Plug-in R290 line with
natural gas coolant, efficient and at zero environmental impact.
Jade, plug-in, self-service, semi-vertical counter, suited for
displaying and selling dairy and delicatessen products, classified in
3M2 category. Ventilated display window with back-piece, central
glass shelf and top in plexiglass, guaranteeing the displayed product
with great visibility. Fitted with incorporated airtight unit, Pvc
bumper and standard castors to facilitate positioning and mobility
in the points of sale, it uses high energy yielding R290 Gas instead
of the standard Hfc, subsequently reducing power consumption and
CO2 emissions into the environment.
COSTAN
GranVista, by Costan brand, is an entirely
re-engineered vertical cabinet, featuring full
length doors and no top to afford an excellent
view of the displayed products together with
top quality and efficiency. GranVista is a multisensorial refrigerated cabinet and the new
accessories include shelves to dispense fragrance
and more powerful lighting for ad hoc events
and promotions. Upon request, the cabinets
can be fitted with a canopy screen or touch
screen monitor to convey publicity messages or
information on the products.
GUNNEBO
Smart SafeCash Counter Deposit by
Gunnebo is a safe and simple deposit
system which, even though it does not
require substantial investments, does
however considerably increase cash
management efficiency and reduce the
risk of theft, robbery and cash deficits.
The solution includes a plug&play
system that reads, counts and
deposits the banknotes, eliminating
counting by hand and optimizing the
efficiency of valuables transportation.
With the CashControl software, also
available for smartphones, the system
can also be operated from remote.
This solution is also practical for small
retailers as it can be installed under
the counter or in other small-sized
spaces.
INGENICO
The multifunctional iPP480 H-Touch Pin Pad
(Hybrid + Touch-screen) is a new generation Pos: coloured
touch-screen to initiate interactive functions with the customer,
signature capture pad and only hybrid reader to read both chip
and magnetic credit cards all in one go.
Also able to read contactless cards and Nfc enabled mobiles,
iPP480 H-Touch is a solution designed for large scale retailers and
is suited for intensive, frequent use, either at the self-check-out
points or at the cash register counter.
www.gdoweek.it
www.gdoweektv.it
1 6
instruments
DATALOGIC
MOTOROLA
QuickScan™ QBT2400 and QM2400 are the cordless
version of scanner imagers in the QuickScan 2D family and
part of the series of manual readers of Datalogic Adc general
purpose barcodes. The wireless connection, which for these
new products is designed to have a range of action up to
25 meters, enables the operator to leave their work place
without any trouble and without being hampered by wires. For
example it could be used in a point of sale to control stocking
up a shelf, for stock-taking, checking prices and to register
codes.
MC18 Personal Shopper is a device made for
personal shopping launched by Motorola, offering
the customer the opportunity to save time and
money by rapidly reading the article’s barcodes,
reducing the time spent queuing up at the points
of sale cash counters to a minimum. The MC18
is designed for grocers, department stores,
hypermarkets, wholesale hypermarkets and
large scale retailers. It can also be used by the
salespeople as gift lists and to prepare trolley
products for online orders.
FUJITSU
Fujitsu launches an innovative documentary scanner:
the Fujitsu ScanSnap iX100, an ultraportable solution
with Wi-Fi connectivity and incorporated battery
to download any document whilst moving around.
With its incorporated Wi-Fi, documents can be
downloaded directly from smart phones and tablets,
ready to be examined and, where necessary, shared.
Other outstanding features: it weighs only 400 g and
downloads at the speed of 5.2. seconds per page
(A4, colours, 200/300 dpi) ScanSnapiX100
TYCO TYCO TYCO
Tyco’s TrueVUE 5.1 is a Rifid-based software for inventory
visibility, facilitating inventory management configuration and
centralized control to foster large scale accuracy, visibility and
efficiency. With TruVUE
5.1 retailers can optimize their investments in iOS devices for
Rfid transactions and support the mobility in-store strategies.
Information is transmitted from business to store,
where the staff will have access at any time and from any
whatsoever device and location.
www.gdoweek.it
www.gdoweektv.it
1 7
instruments
LINDE
Linde has presented an evolution in its Connect fleet
management products. This consists of a local database
and a cloud-based portal, new management and analysis
software and a suite of software modules that can be
combined to form individual functional packages, adapted
to specific customer demands. The principal Linde
Connect hardware components include a connect: access
management unit a connect data unit, connecting up the
forklift fleet or various warehouse handling equipment via
Bluetooth or wireless connection, all synchronized by local
databases or by the main Linde Data server.
CHEP
Chep has added a new display pallet made of new generation
plastic to its product portfolio, available as from July 2014 to over
1,400 German customers.
The new generation P0604B display pallet measures 600x400 mm
and replaces the existing Chep P0604A display pallet introduced
over twenty years ago. This new product includes cutting edge
features to improve stacking and offers greater stability and greater
ease in handling.
With a weight reduced to 1.9 kgs, the P0604B model is lighter
than the previous display pallet that weighed 2 kg. What is more,
as the stack height is lower, piles of 36 display pallets can be
loaded onto the lorry instead of the 30 made possible by the
previous model.
SONY
The Sony outdoor camera line becomes larger with SNCVB632D, the new infrared Full HD bullet model. The SNCVB632D camera uses the new Dual Light system, with
infrared illuminator and white Led, fostering an effective
deterrent action and also offering great visibility, coloured
or in black and white, in the dark. With its infrared
illuminator the SNC-VB632D offers high performing
nocturnal lighting, with maximum range of 30 meters
in black and white and minimum lighting of 0 lux (0.1
lux when working with colours) at 50 IRE. As an object
approaches the incorporated Video Motion Detection
function automatically turns on the Led to exploit the
colour modality and lights up objects up to a maximum of
five metres for a clear coloured identification.
The IP camera also includes Ipela Engine Ex technology
that combines effective signal processing and video
analysis procedures.
www.gdoweek.it
www.gdoweektv.it
1 8
instruments
@Gdoweek
Gdoweek.it
MANAGING EDITOR: Cristina Lazzati
EDITORIAL STAFF: Patrick Fontana (News Editor), Ugo Stella (News editor),
Gennaro Fucile (Vice-News Editor), Marina Bassi (Department Head), Enrico
Sacchi (Department Head), Francesco Oldani (Vice Department Head),
Anna Bertolini, Roberto Pacifico, Gino Pagliuca
GRAPHIC DEPARTMENT: Elisabetta Delfini (Coordinator), Elisabetta Buda,
Patrizia Cavallotti, Elena Fusari, Laura Itolli, Silvia Lazzaretti,
Luciano Martegani, Cristina Negri, Luca Rovelli
EDITORIAL STAFF SECRETARIAT OF NEW BUSINESS MEDIA:
Anna Alberti, Donatella Cavallo, Paola Melis
[email protected]
CHECKPOINT SYSTEMS
PARTNERS: Chiara Scalco, Barbara Trigari
Checkpoint Overhead 2.0 is an “invisible” suspension system
based on Rfid technology, ideal for protecting luxury articles
of clothing, jewellery and accessories. Integrated with the
ceiling, this stand alone device offers greater advantages in
terms of taking stock and can be associated with standard
Eas systems, even in points of sale already existing. What
distinguishes Overhead 2.0 is its OneTag™ approach that
facilitates implementation, thanks to one single open standard
Rfid tag which can be used more than once and its Wirama
Radar™, a combination of patented hardware and software,
guaranteeing highly accurate reading and completeness of
data.
GRAPHIC DESIGN: Elisabetta Delfini
OWNER AND PUBLISHER: New Business Media srl
REGISTERED AND OPERATIONAL OFFICE:
Via Eritrea, 21 - 20157 Milan Tel. +39 02 92984 1
ADVERTISING AND TRAFFIC DEPARTMENT:
Cesare Gnocchi (Sales Director)
Gianluca Resta (Sales Manager, Retail Area) [email protected]
Anna Boccaletti (Coordinator) [email protected]
Tiziana Laffranchi [email protected] Tel. +39 02 390 90 546
MARKETING DEPARTMENT:
Debora Spadoni (Manager) [email protected]
Tel. +39 02 390 90 532
PRINTED BY ROTOLITO LOMBARDA S.p.A. - Via Sondrio, 3
20096 Seggiano di Pioltello (Mi)
SUBSCRIPTIONS: Post account no. 1017908581
Banca Intesa San Paolo Ag. 2122 IBAN IT98G0306909504100000009929
Payable to: New Business Media Srl
The subscription will start from the first available issue.
MAGAZINES CUSTOMER SERVICE: TEL. +39 02 3909.0440
[email protected]
PLASTIMARK
Modern, attractive design, recycled and recyclable materials,
superlight ergonomic structure, extremely quiet and easy to use
with the possibility to personalize its colours are just a few of the
advantages to be offered by the new Plastimark shopping trolleys.
Customers’ demands can be safely satisfied by the numerous
solutions available for personalizing the trolley to the logo, in tune
with the retailer’s corporate identity, the quality and reliability of
materials used and extremely reasonable maintenance costs.
And neither should the importance for customers to use plastic
trolleys be forgotten, who can rely on a product easier to handle
for moving around the aisles in the points of sale.
www.gdoweek.it
www.gdoweektv.it
1 9
Price of a paper copy € 2.75
Subscription price € 102.90 + VAT € 5.99 = total amount € 108.89
Registration to the Court of Milan no. 392/72
ROC no. 24344 dated March 11, 2014 ISSN 1123-7260
Associated to:
Disclaimer: the pictures and pieces published by the magazine as well as their translation are
confidential and cannot be reproduced without the express permission of the Publisher.
Manuscripts and photographs submitted to the editorial staff will not be returned, though not
published and the publisher does not assume responsibility in case they are unique specimens. The
Publisher does not accept liability for cases of errors contained in the pieces published or errors that
were committed in their reproduction in the magazine.
Pursuant to Legislative Decree 196/03, we guarantee that the information provided will be kept
and processed with absolute confidence and used solely for the purposes of our marketing and
promotional activities. Your data may be disclosed to third parties for whom the knowledge of said
data is necessary or useful for the performance of the activities of our Company.
The data controller is:
New Business Media Srl Via Eritrea 21, 20157 Milan, Italy. You can contact the data controller
by dealing with + 39 02 39090349 to assert your rights to change, delete or oppose to special
processing of your data, as explained in Article 7 of Legislative Decree 196/03.
We spoke about...
Company addresses and web site
Arneg Spa
Via Venezia, 58 –
35010 Campo San Martino (PD)
- Italy
Tel. +39 049 9699317
www.arneg.it/en?
Arquitectura Sistemica
Cerrada de Perpetua 10 int. 25
039 Città del Messico
Tel. + 52 55 6381 3670
http://www.archdaily.com
Cavò
Via Michelangelo Buonarroti, 41
33010 Tavagnacco (UD) – Italy
Tel. +39 0432 546996
www.cavodoc.it
Cefla
Via Selice Provinciale 23/A
40026 Imola (BO) - Italy
Tel. +39 0542 653111 Fax +39
0542 653444
www.cefla.com
Checkpoint Systems
Italia Spa
Via Leonardo Da Vinci, 14
20090 Cusago (MI) - Italy
Tel. +39 02 903551
www.checkpointsystems.com
Chep Italia Srl
Viale Fulvio Testi 280
20126 Milano - Italia
Tel:+ 39 02 66 15 4811
Fax:+ 39 02 66 15 4825
www.chep.com/it
Costa Group Srl
Via Valgraveglia z.i
18020 Riccoò Del Golfo (SP)
Tel. +39 0187 769309
www.costagroup.net
La Fortezza Spa
V.le Colleoni
20041 Agrate Brianza (MB)-Italy
Tel. +39 039 6899533
www.lafortezza.com
Costan Spa
Via degli Alpini, 14 - C.P. 25
32020 Limana (BL)- Italia
Tel. +39 (0) 437 9681 (r.a.)
Fax +39 (0) 437 967434
www.costan.com
Linde Material
Handling Italia Spa
Zona industriale Brunello
21020 Buguggiate (VA) - Italy
Tel. +39 0332 877111
Fax +39 0332 877341
www.linde-mh.it/en/country_
site_it/home.htm
Datalogic Spa
Via Candini, 2
40012 Lippo di Calderara di
Reno (BO) - Italy
Tel. +39 051 3147011
Fax +39 051 3147205
www.datalogic.com
De Rigo Refrigeration srl
via G. Buzzatti, 10
32036 Sedico (BL) - Italy
Tel. +39 0437 5591
Fax +39 0437 559300
www.derigorefrigeration.com
Fujitsu Tecnology Solutions
Spa
V. Giovanni Spadolini, 5
20141 Milano – Italy
Tel. +39 02 265931
www.fujitsu.com/it/
Gunnebo Italia Spa
Via Metallino 12
20090 Vimodrone (MI) – Italy
Tel. +39 02 267101
www2.gunnebo.com/it/Pages/
default.aspx
Ingenico Italia
Via Giorgio Stephenson, 43/A
20157 Milano - Italy
Tel. +39 02 3320361
Fax. +39 02 33203650
www.ingenico.it
Motorola Solutions Italia Spa
via Giovanni Lorenzini 4
20139 Milano - Italy
www.motorolasolutions.it
Plastimark Spa
Via Bernezzo, 47
12023 Caraglio (CN) - Italy
Tel +39 0171 618630
Fax +39 0171 817023
www.plastimark.com/index. asp?
Sony Italia
Via Galilei Galileo, 40
20092 Cinisello Balsamo (MI)
–Italy
Tel. +39 02 618381
www.sony.it
Tyco Fire & Security Spa
Viale dell’Innovazione, 3
20126 Milano - Italy
Tel. +39 02 818061
www.tycofs.it