benefits of being a cessna pilot center

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benefits of being a cessna pilot center
CESSNA’S
BENEFITS OF BEING A CESSNA PILOT CENTER
AN OVERVIEW
NEW NEWS
• The CPC qualifying aircraft requirement has been extended
to six years or newer versus two
• Receive dollars for a total earning power of up to $50,000
towards a down payment through our CPC Purchase Assist
Program
• Coming soon - CPC Advisory group to champion and
support the network as well as manage a CPC
development fund
• Innovative product line featuring the all new Turbo Skylane
JT-A™ along with the Skycatcher, Skyhawk, Skylane,
Stationair and Corvalis TTx®
• Improved Rapid Response program featuring
customizable items
• Cessna’s Mobile Marketing vehicle for use at select
approved events through year-end
• Integrated Cessna Facebook feed for all online curriculum
• You will now receive student leads from kits purchased
directly from King Schools
• Free set of AOPA guidebooks containing the top best
practices for Flight Schools
• Receive a Cessna Open House guidebook with tips to help
you plan your events
CONTINUED INCENTIVES
• Use of the Cessna logo
• Continuing CPC education to keep you abreast of industry
trends, marketing tactics, instructing tips and much more
• Earn dollars via the Marketing Assistance Program with
Cessna reimbursing up to 50% of your efforts
• Cessna’s Prospect Identification Program that rewards you
for every new qualified lead on a Propeller, Jet and/or used
aircraft resulting in a sale
• When your customers complete flight training and
purchase a new aircraft they have the ability to earn $3,000
(Catch the Sky Program)
• Four open slots per week for CPC instructors to attend the
G1000 Retail Customer Course in Independence. Contact
the number below for more details.
• Offering FAA Flight Instructor Refresher Courses taught
by Independence Flight Instructors. Contact the number
below for more details.
CPC REQUIREMENTS
• Maintain a Cessna Single Engine aircraft in your training
fleet or on order – 6 years or newer
• Use the Cessna Flight Training System with all of your
private and instrument customers
• Display the Cessna logo at your facility and on all your
marketing materials
FOR QUESTIONS REGARDING THE BENEFITS OF BEING A CESSNA PILOT CENTER, PLEASE EMAIL OR CALL JOSH COLTON,
MANAGER CESSNA AFFILIATES, AT [email protected] OR 316-517-2291.
*For International CPC’s, you may substitute graduates for kit sales by supplying evidence of student completions of the equivalent Private,
Instrument and Commercial certificates/ratings, and evidence that such students trained at the CPC.
www.cessna.com
CESSNA’S
ENDORSED PARTNERS
DON’T MISS OUT
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OPENAIRPLANE (for U.S. Based Affiliates only)
• Increase your fleet utilization by renting an airplane
- Contact: Rod Rakic
- Email: [email protected]
- Website: openairplane.com
FLYINGHIGH COFFEE
• Sell this brand of coffee in your pilot shop to benefit
aviation
- Contact: Rob Riggen
- Email: [email protected]
- Website: flyinghighcoffee.com
ACOAA INSURANCE PROGRAM FOR CESSNA
AFFILIATES
• Aviation Insurance
- Contact: Barry Harding
- Email: [email protected]
REDBIRD FLIGHT SIMULATIONS
• Significant simulator discounts for CPCs
- Contact: Charlie Gregoire
- Phone: 512-301-0755
- Website: redbirdflight.com
ACOAA FINANCE PROGRAM FOR CESSNA AFFILIATES
• Receive competitive program rates and terms
- Contact: Barry Harding
- Email: [email protected]
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FRASCA SIMULATOR PROGRAM
• Significant simulator discounts for CPCs
- Website: frasca.com
AVIATION MERCHANT SERVICE (OFFERED FOR U.S.
BASED AFFILIATES ONLY)
• Save money on your credit card processing fees
- Contact: Mark Ritchey
- Phone: 678-586-5453
- Website: aviationmerchantservice.com
SECURITY BACKGROUND CHECK PROGRAM
• Offering background checks
- Contact: Sharon Vigano
- Email: [email protected]
- Phone: 866-30-CLUSO
OXFORD AVIATION ACADEMY
• Significant discounts on JAA/EASA compliant training
materials
- Contact: Cristina Messaggi De Souza
- Email: [email protected]
BRANDED MERCHANDISE
• Website: cessnagiftshop.com
COLLEGE CREDIT FOR FLIGHT TRAINING
• This benefit is pending a partnership with a new
collegiate partner. The expected re-launch of this
valued benefit is early in 2013.
AVEMCO SAFETY REWARDS PROGRAM
• Aviation Insurance
- Website: avemco.com
FOR QUESTIONS REGARDING THE ENDORSED PARTNER LIST, PLEASE EMAIL OR CALL JOSH COLTON, MANAGER CESSNA
AFFILIATES, AT [email protected] OR 316-517-2291.
www.cessna.com
Cessna
Flight Training System
Cessna Sport/Private Pilot Course
Cessna Instrument Rating Course
FEATURES
BENEFITS
•
Training materials are always current
•
•
Your customers have access to an entire library of
aviation publications that are always up-to-date
You’re assured that your customers are learning
the most up-to-date concepts
•
•
FAA Question Review
No exchanging media when course material is
updated
•
No software to install
•
No more having to purchase supplemental books
that go out-of-date
•
Windows, Mac & iPad Compatible (3rd Party software required for iPad)
•
Customers will feel more confident when they
take their FAA exam
•
G1000, G300 and analog gauges instruction in the C-172
and C-162
•
Accessible anywhere there is high-speed Internet
access
•
Downloadable Flight Training Previews
•
•
Customers have lifetime access to their course
Hassle free – No operating system update or
media software compatibility issues
•
Your customer will gain valuable insight into
systems—increasing their comprehension and
confidence
•
Your customers can review in-flight training video
previews depicting flying techniques on any tablet,
laptop, smart phone or computer without Internet
connection
•
Customers can review their course materials for
years to come—the course will always be current
CPC’s RECEIVE 40% DISCOUNT!
•
A full 40% discount on Cessna and King Schools
courses
•
Assistance with your Part 141 approval process
◊ Respond to inquiries from FSDOs
◊ Provide FSDOs with access to course materials
◊ Assist CPCs with questions regarding the TCO
process
◊ Provide tips on the Part 141 submission process
◊ Provide CPCs with Part 141 documentation for
their TCO
•
Discounted Annual Technical Support, Content
Revisions and Update Services Fee
Cessna
Flight Training System
Course Tracking Application (CTA)
Features
Benefits
•
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Documentation resource:
One source for accessing documentation
◊ Part 141 approvable syllabi
◊ Providing syllabi to the FAA and instructors
◊ Instructor’s Guides
◊ Guides for the CFI taking them step-by-step
through the training process
◊ Enrollment and Graduation Certificates
◊ Up-to-date training supplements instructors can
view and recommend to customers
◊ Cessna Resource Library
◊ Part 141 approval tips
◊ Gain valuable insight to the steps necessary to get
Part 141 approval of the training system
•
Training Videos
•
Track your customer’s progress through their home
study course
•
Reports
•
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You and your instructors have step-by-step video
instruction on how to use the training system and the
Course Tracking Application (CTA)
Windows, Mac, iPad & Smart Phone compatible
•
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Scenario-based training is ready-made or customizable to your specific training environment
Customers will feel more confident when they take
their FAA exam
•
Market to your customers by email or mail
•
Electronic record keeping with print options
•
Compare your school’s performance to other CPCs
•
Get reports on active and non-active customers
•
Track overall customer progress at your CPC
•
Instructors can grade their customers flight training
right in the aircraft or in the office
•
Customers are better prepared to overcome real
world challenges when flying
•
Ensure your customers meet the requirements for
part 61 or Part 141
•
Business Risk Management through solid record
keeping
•
Lesson summaries signed by both the customer and
CFI
Cessna Pilot Centers Receive a
Full 40% Off of Cessna Courses!
CESSNA’S
PURCHASE ASSIST PROGRAM-NEW
EARN UP TO $50,000 TOWARDS A NEW AIRCRAFT PURCHASE
AND THE CPC QUALIFYING AIRCRAFT REQUIREMENT HAS BEEN
EXTENDED TO SIX YEARS OR NEWER VERSUS TWO!
PROGRAM DETAILS
• Earn Purchase Assist dollars ($500 per kit sold
and activated*) for a total earning power of up
to $50,000
• Use your Purchase Assist dollars towards a new
aircraft purchase
• This program is valid for the purchase of any one
model from Cessna
- This program may not be used in conjunction
with other ASR and/or CPI commissions or
sales programs
- The aircraft must be used to support the CPC’s
business and is not transferable for 24 months
• Directly supporting the down payment, accrued
discount dollars will be given as a purchase
rebate at the time of closing, after title transfer
and delivery
OTHER
• Purchase Assist dollars apply to the following
- Sport/Private Pilot, Instrument, Commercial
- Any kits sold to High Schools or Colleges you
introduce to the Cessna curriculum, will be
credited to you
• Your Purchase Assist dollars will reset at either of
the following times:
- Purchase a new aircraft
- Two year rolling period
› Example: The program begins November 1, 2012 for all
current CPC’s; you have the ability to earn funds until
November 1, 2014 (rolling two years). At that time, the
fund zeros out and begins again.
• Applicable funds can be used to purchase a new
aircraft once every two years - the two year fund will
reset at this time
• Must be in full compliance, including signage and
brand standards, with your CPC agreement
FOR QUESTIONS REGARDING THE PURCHASE ASSIST PROGRAM, PLEASE CALL 316.517.1337 OR EMAIL
[email protected]
*For International CPC’s, you may substitute graduates for kit sales by supplying evidence of student completions of the equivalent Private,
Instrument and Commercial certificates/ratings, and evidence that such students trained at the CPC.
www.cessna.com
Cessna’s Mobile Marketing Vehicle
2012 Use Criteria and Request Form
We are pleased to announce that we will be extending the MMV for select use throughout
the rest of 2012.
MMV Use Criteria
Affiliates Responsibilities
• Events with an expected attendance of 20 or
more prospects (open houses, local events,
state fairs, etc)
• Have one individual available to assist with
setup and tear down of the exhibit
• Event must be at least three weeks from
request date
• 50% of transportation cost of MMV (estimated at
$800 per day, actual cost may be less)
MMV To Include
• Aircraft specific brochures
• D
isplays dedicated to Learn to Fly, Cessna Connect,
Product Support and internet access
• Three screens showing the following videos: Cessna
Overview, Enforcer, and an all model piston reel.
• MMV pre-event promotion
• Affiliate cost will include travel to/from event
xample: ICT to ATL = 4 day drive (roundtrip) + 1 day
E
Event = 5 days @ $800 per day
Total event cost = $4,000
Total cost to affiliate = $2,000
Other
• MMV has a footprint of 80’x30’
• Adequate space must be available to maneuver
the MMV in and out of the requested location
• Ramp must be able to support a 80,000lb vehicle
For questions regarding MMV use, please call 316.517.6978.
www.cessna.com
Cessna’s Mobile Marketing Vehicle
Cessna’s Mmv Request form
Submission Date:
Affiliate Name:
Affiliate City/State:
Name of Event:
Event Objective:
Date(s) of event:
Time of event:
Address of event:
City:
Airport:
Projected Attendance:
Aircraft (if any) on display:
Collateral needed, including quantity:
How are you planning to market the event?
Contact Name:
Contact Phone:
For all MMV requests, please complete the form and email it to [email protected]
Your request will be responded to in approximately 5 business days. For questions, please call 316.517.6978.
www.cessna.com
MMV SURVEY CARD
Please take a moment to answer the questions located below. We take
your feedback seriously and strive to make improvements based on the
information you provide to us. Thank you in advance for your time.
Affiliate Name:
How many leads did the event generate?
Please answer the following questions on a scale of 1 through 5, with 5 being the
highest score and 1 being the lowest:
MMV overall appearance: 1
2
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5
Driver skills/assembly of MMV:
1
2
3
4
5
MMV stocked with materials:
1
2
3
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5
Overall experience: 1
2
3
4
5
Additional Comments:
Thank you for completing our survey.
Please email it to [email protected]
RAPID RESPONSE 2.0
New & Improved
The Rapid Response Program is expanding!
We are pleased to announce that we will be upgrading the Rapid Response Program to include additional
selling tools and resources, starting with the Turbo Skylane JT-ATM.
What’s New
Other
•P
rint ads will be added, allowing you to insert your contact
information. These can be used for grass root efforts such
as local print insertions in targeted publications.
• Brochures will be added, allowing you to insert your contact
information. Available in PDF form and/or hard copies, these can
be used for targeted email blasts, events and other selling efforts.
• Direct Mail pieces used for informational mailings, open houses,
follow up thank you notes, or other items will be updated.
• An international section will be added, with certain pieces
available in Spanish, Portuguese, German, Russian, French,
Chinese, and Japanese.
• To access the Rapid Response Program please visit
Salesforce.com > Affiliate Portal > Rapid Response.
• Cessna will cover the cost of printing, if required.
• The Affiliate will only be invoiced for the postage cost.
International items requiring mailing will be drop shipped to one
location, reducing your postage costs.
• For current Direct Mail pieces, please allow 3-4 weeks.
• Requests will be evaluated and approved on a case by case basis.
• The Rapid Response Program is only available to Cessna’s ASRs
and CPCs.
Timing
• These revisions will be rolled out in phases, starting mid
October 2012.
• With the launch of each enhancement you will be notified
via email. More details, including allotted timing, will be
included with each notification.
What’s Next? Other propeller aircraft
and business jet resources will be added in
the near future.
For questions regarding the current Rapid Response Program and/or updates, please
call 316.517.1337 or email [email protected]
www.cessna.com
Cessna’s
Marketing Assistance Program
NOW EASIER TO USE
Program Details
• Earn marketing assistance dollars ($15 per kit*) and
Cessna will reimburse you up to 50% of your total
Marketing Assistance dollars earned
• Use your Marketing Assistance dollars to increase your kit
sales and student pilot sign-ups with initiatives such as
print ads, banners/signage for open houses, brochures,
rapid response postage and trade show exhibit space
(excluding Cessna attended events)
• Earn $15 for the following kits/courses purchased
- Sport/Private Pilot, Instrument, and Commercial
Other
• For questions regarding the amount of dollars you have
earned to date, please call the number below
• Earnings are based on the previous calendar year
- Dollars are good for a one year period only
• The Cessna logo must be displayed on materials on the top
or bottom right hand corner
• Competitive products may not be mentioned or depicted
New Process
• Please fill out and submit the form on the following page;
allow 24-48 business hours for a response
• All materials require approval before being sent out. Please
email your proof to [email protected];
allow 24-48 hours for a response
• A receipt for the designated initiative should be submitted
to the email address above
• Cessna will reimburse you for the designated amount
within 14 business days
For questions regarding the marketing assistance program, please call 316.517.1337 or email
[email protected]
*For International CPC’s, you may substitute graduates for kit sales by supplying evidence of student completions of the equivalent Private, Instrument and Commercial certificates/ratings, and evidence
that such students trained at the CPC.
www.cessna.com
Marketing Assistance Request Form
Affiliate Name:
Date of Request:
Address:
Affiliate #:
City/State:
Province/Country:
Pre-approval #:
(for internal purposes)
Zip/Postal Code:
What local marketing activity are you requesting funding assistance for?
How will it help promote your business?
Date of event or when materials are due by:
Estimated cost in local currency:
Estimated cost in US dollars:
Submit this form to: [email protected] or fax to Autumn Drake at 316.206.6378
I fully understand the guidelines outlined and I will not be reimbursed for any activities unless I have received prior approval. I further
understand that I must use the marketing materials provided by Cessna without modification (or have obtained pre-approval of any other
marketing materials utilized) and supply proof of payment.
Affiliate Signature:
(Required for approval)
Date:
Cessna Signature:
Date:
For questions regarding the marketing assistance form, please call 316.517.1337
www.cessna.com
Increase Your Revenues
Send us a qualified jet, propeller, and/or used
aircraft lead and reap the rewards with
Cessna’s Prospect Identifier Program (CPI)
• What is a Qualified Lead?
– The lead must be a person or company with the ability
and desire to purchase an aircraft
– The lead must be new; one that is not already being
worked by Cessna
• Terms and Conditions
– Sales affiliate will only be eligible for CPI payments on
aircraft for which they do not have selling responsibility.
The CPI payment amount is subject to change at
Cessna’s discretion. Approved leads are eligible for CPI
payments one year from the submission date.
CESSNA’S
CATCH THE SKY PROGRAM
COMPLETE YOUR TRAINING, PURCHASE AN AIRCRAFT AND EARN DOLLARS
AND THE CPC QUALIFYING AIRCRAFT REQUIREMENT HAS BEEN
EXTENDED TO SIX YEARS OR NEWER VERSUS TWO!
PROGRAM DETAILS
• Receive $3,000 when you earn your Private Pilot Certificate
or Instrument Flight Rating and purchase a new Cessna
Single Engine Piston aircraft
• This program is valid for new retail Single Engine aircraft
sales only*
• Training must take place at a Cessna Pilot Center in
conjunction with the purchase of a Cessna Sport/Private
or Instrument Flight Training kit
PROCESS
• Please complete the Customer and Aircraft Information
section on the attached form
• Your Cessna Pilot Center representative must complete the
Training Confirmation section
• Submit the form and a copy of your Private Pilot’s license or
Instrument Rating to [email protected]
• Must be completed within 30 days from the date of issuance
• Cessna will reimburse you for the designated amount within
14 business days
OTHER
• This program is available to Cessna Pilot Center customers
FOR QUESTIONS REGARDING THE CATCH THE SKY PROGRAM, PLEASE CALL 316.517.1337 OR EMAIL [email protected]
CESSNA.TEXTRON.COM
*A “new retail” aircraft is one that originally delivered from the Cessna factory within the previous 12 months and has not been previously titled
to any entity other than a Cessna or a Cessna Authorized Sales Representative.
www.cessna.com
CATCH THE SKY PROGRAM PAYMENT REQUEST FORM
CUSTOMER INFORMATION
Social Security Number:
Customer Name:
(Required by IRS*)
Name under which aircraft is
registered: (If different than above)
Address:
City/State:
Province/Country:
Zip/Postal Code:
Phone:
Email Address:
I have read and acknowledged the program rules
Customer Signature:
Date:
PAYMENT TO COMPANY – complete if the payment should be made to the customer’s company
Please accept this form as request and authorization to make the payment for successful completion to the Catch the Sky program by
the above named employee payable to:
Company Name:
Address:
City/State:
Province/Country:
Zip/Postal Code:
Tax ID Number:
The above named Employee hereby assigns all rights to the Catch the Sky program payment to the above named Company, and
agrees to hold Cessna Aircraft Company harmless now and in the future regarding any issues that may arise between the Employee
and Company, related to the assignment of payment.
Please Print Company Representative Name:
Signature:
Date:
AIRCRAFT INFORMATION
Cessna Sales Representative or Cessna Authorized Sales Representative Name:
Model:
Serial Number:
Registration Number:
Delivery Date:
TRAINING CONFIRMATION
The undersigned confirms that the above named customer conducted their Private Pilot Certificate or Instrument Rating training at
your facility
CPC Name:
Printed Name of CPC Representative:
Signature of CPC Representative:
Type of Training:
Date:
Private Pilot
Instrument Rating
Submit this form along with a copy of your Private Pilot’s license or
Instrument Rating to [email protected]
IF YOU HAVE QUESTIONS REGARDING THE CATCH THE SKY PROGRAM
PAYMENT REQUEST FORM, PLEASE CALL 316.517.1337
www.cessna.com
*The $3,000 is not a rebate. Cessna will issue a 1099 as this payment may be taxable.
MAKING YOUR RENTAL FLEET MORE PROFITABLE
OpenAirplane makes it easy for pilots to find, book, fly, and pay for aircraft rental online or with a mobile device.
We want you to be part of our network.
MORE REVENUE
OpenAirplane was built from the ground up to help you put
more hours on your rental aircraft.
Pilots from everywhere can rent your aircraft without the
hassle and the expense of a local checkout. You can make
it easy for more great pilots to be your customers.
OpenAirplane makes it easy for pilots to find your rental
aircraft from anywhere using a smartphone, a tablet, or a
desktop computer.
BETTER RENTERS
We've worked with your aviation insurance carrier to offer
a universal pilot checkout.
Our standardization program, approved by your insurance
carrier, resets the clock on the pilot's FAA flight review, and
earns the pilot discounts on required renter's insurance.
LESS HASSLE
You'll love the experience and your customers will too.
Now you'll be able to help your customers skip the local
checkout and get in the air faster.
OpenAirplane gives pilots the information they need to fly
with the confidence of a local.
Your scheduling system doesn't change. Stop wasting
time on phone calls. Instead, receive specific requests to
schedule a rental. BONUS
Cessna Pilot Centers who join our network will be
featured with exclusive badging to promote their
CPC affiliation!
Together, we can make renting aircraft as easy as renting a car.
Please visit Operators.OpenAirplane.com, email [email protected], or call 312.436.1018 to get started.
www.OpenAirplane.com
ASSOCIATION of CESSNA OWNERS AND AFFILIATES
Who are ACOAA?
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An Association dedicated to providing benefits exclusively for all Cessna Owners and Affiliates
Offering a unique insurance program – the only one of its kind in the industry
Started January 1, 2004
Since then has saved Affiliates and Owners collectively more than $7m in premiums
Available to CPCs, ASRs, Authorized Service Facilities, McCauley Service Centers and all owners of Cessna
aircraft from the Skycatcher to the Citation X
What Does It Cover?
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Business and Pleasure, FBO’s, Flight Training, Fleet and Charter Operations
Hull & Liability, General Liability, Products Liability, Hangarkeepers Liability
Workers Compensation
Property including buildings and contents
Group Health
Pilot Life Insurance
The Program Offers:
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The most competitive premiums available
Broad Form Coverage as standard
CPC, Personal, Business and Pleasure aircraft
Corporate, Commercial, Rental, Charter etc.
Stable rating structure – lowest rates based on the superior quality of the Cessna affiliation
Complete range of coverages with high limits
Increased cash flow – monthly reporting form and premiums
Adjustable rating based on usage
Renewal Premium Credit Endorsement
Hurricane Endorsement (relocation costs)
Workers Comp, Group Health and Pilot Life Insurance
All with A-rated insurance companies
CUSTOMER CONTACT:
Mark Brown
Phone: 281-540-8822 or 800-880-8822
Fax:
281-540-8222
Email: [email protected]
PO Box 489, Humble Texas 77347
WHAT TO DO NEXT:
If you require more information on the program this can be obtained from the ACOAA website www.acoaa.net or you can
contact the Program Manager Barrie Harding at [email protected] or call 316-768-4778
Alternatively there is an application form on the ACOAA website that can be completed on line.
A written quotation will be provided within three working days.
AIRCRAFT LOANS ADMINISTERED BY
LOAN AMOUNT
RATE
TERM
DOWN PAYMENT
$50,000 - $99,999
5.79%
15 year maximum
10%
$100,000 - $1 MILLION
5.39%
20 year maximum
15 to 20%
** 2 year pre-payment penalty applies (2% year 1; 1% year 2)
NEW ▪ USED ▪ REFINANCE
 Loans are available for Aircraft up to 20 years in age.
 Aircraft greater than 20 years in age can be considered on an exception basis with appropriate
term/down payment structure adjustment.
 Eligible collateral – production piston, turbo-prop, and jet powered aircraft intended for general
aviation use.
 Non eligible collateral – Experimental aircraft, light-sport, warbirds, rotary aircraft and aircraft with a
history of damage.
 A desktop appraisal is required on all loans, along with a review of the logs.
CREDIT APPLICATION ▪ FINANCIAL INFORMATION ▪ LIQUIDITY
 Completed signed and current application required for all applicants including Shell Entities and/ or
Trusts.
 Minimum 700 Fico Score for all applicants.
 Purchase agreement.
 A signed personal financial statement not more than six (6) months old from date of application.
 Two (2) years IRS individual income tax returns.
 Two (2) years IRS business income tax returns or audited financial statements including K-1’s and all
other schedules.
 Borrower should have liquidity in an amount equal to 12 months of total expenses.
 Liquid assets should include only cash or readily marketable securities, and should NOT include
retirement assets (such as IRA, 401K, etc.)
**ACOAA Finance will pay a 1% referral fee on all closed loans (fee based on amount financed)
For exceptional personalized service contact:
Luimy E. Cabreja
Finance Director
Telephone: (954) 990-1082
Cell: (954) 393-9232
[email protected]
As of September 19, 2012
Special Pricing on Frasca
FTDs is available to Cessna
Pilot Centers!
Any Cessna Aircraft, Any Level. Frasca builds a complete range of flight training equipment for Cessna aircraft. Shown are three levels of Cessna training devices
available from Frasca. A device can be built to meet your
exact needs based on your training requirements and
budget.
Top Photo: Cessna Mustang Jet FTD
Left: Cessna Caravan FTD
Above: 172 Mentor™ AATD
Features and Options Include:
Basic shell, fabricated shell or actual aircraft
cockpit depending on level required.
FAA or JAA qualification available
Frasca TruVision™ visual system. Available with a variety of display configurations.
Standard Gauges or actual G1000 avionics
package - a fully integrated avionics system.
TruFeel™ digital control loading available
Digital Sound
GISt™ - Graphical Instructor Station
For more information about our product line, contact
us today.
Above: Cessna 172 with actual G1000.
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Identity Elements: Color Palette
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Page 1 of 4
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Identity Elements Home | Color Palette
Color Palette
Contact Us
Questions?
Cessna Signature
Proper application of color is an important element for reinforcing the effectiveness
of the Cessna Signature as well as an integral part in building the reputation of the
Cessna brand.
Contact Cessna Corporate
Communications by email
or
by phone at 316.517.7810
Recommended colors for the Cessna Signature (dependent on the medium the
Signature is being used in) is below:
Spot ink colors
Red - PMS 199
Blue - PMS 3005
CMYK
Red - C 0, M 100, Y 65, K 0
Blue - C 100, M 28, Y 0, K 0
RGB
Red - R 208, G 16, B 58
Blue - R 0, G 122, B 201
HTML
Red - D0103A
Blue - 007AC9
The flight form symbol is shown here in Cessna Red and Cessna Blue with their
specific Pantone and HTML formulations.
For positive image applications, Cessna Blue and Cessna Red are used for the flight
form symbol, and the words “Cessna” and “A Textron Company” are black. For more
color standards, see Formulated Color Applications, One-Color Applications, and
Color-on-Color Applications.
Cessna has also approved the use of Cessna Grey on certain, pre-approved
applications. Cessna Grey is shown here with its specific Pantone and HTML
formulations.
Due to the fact that various types of media and materials applications can affect the
final appearance of the Cessna Signature, care should be taken to match Pantone
formulations exactly.
Unless stated otherwise in this style guide, any exceptions to the following color
standards must be approved by Corporate Communications. Click here to email
Corporate Communications.
http://corpweb.cessna.textron.com/communications/styleguide/colorpalette.html
2/18/2011
Identity Elements: Color Palette
Page 2 of 4
Formulated Color Applications
The Cessna Signature is most effectively reproduced in the formulated Cessna
colors and should always be shown this way on high-visibility applications. The
following backgrounds have been approved when used in conjunction with the
formulated Cessna colors. Some applications do allow for exceptions; those
exceptions will be outlined clearly when available.
White background: Cessna Blue and Red with all black typography.
Cessna Grey background (or lighter than 50 percent of grey): Cessna Blue and Red
with all black typography.
Pantone 424C grey background (or 50 percent of grey or darker): Cessna Blue and
Red with all white typography.
Black background: Cessna Blue and Red with all white typography.
One-Color Applications
When the formulated Cessna Signature is not suitable or desired, the following onecolor reproductions have been approved. Any deviations from the following onecolor reproductions must be approved by Corporate Communications. Click here to
email Corporate Communications.
White background: Cessna Signature and all typography black.
White background: Cessna Signature and all typography Cessna Grey.
Cessna Grey background (or lighter than 50 percent of grey): Cessna Signature and
all typography all black.
Pantone 424C grey background (or 50 percent of grey or darker): Cessna Signature
and all typography all white.
Black background: Cessna Signature and all typography reversed to white.
Black background: Cessna Signature and all typography Cessna Grey.
The following one-color applications must be approved through Corporate
Communications (the following illustrations are examples only and are not
necessarily approved).
Any other properly contrasting background (color value of less than 50 percent of
chosen color): Cessna Signature and all typography black.
Any other properly contrasting background (color value of 50 percent of chosen
color or darker): Cessna Signature and all typography are all white.
Color-on-Color Applications
In addition to these one-color Cessna Signatures, Cessna does allow the use of
color-on-color Cessna Signatures on certain applications—pending approval from
Corporate Communications. However, to be considered for approval, the Cessna
Signature must be 20 percent darker than the original, moderately shaded
http://corpweb.cessna.textron.com/communications/styleguide/colorpalette.html
2/18/2011
Identity Elements: Color Palette
Page 3 of 4
background.
The illustration below is one example of an approved color-on-color application. This
illustration does not imply that any and all color-on-color applications are approved
or acceptable.
To ensure that color-on-color applications maintain the global Cessna brand image,
all color-on-color applications must be approved by Corporate Communications prior
to production. Corporate Communications reserves the right to deny the production
of any color-on-color application, and all decisions on the approval or denial of coloron-color production rests solely with Corporate Communications.
Cessna Wordmarks
For selected applications, the name “Cessna,” in Helvetica font, can appear as a
single Cessna identifier. For these applications, the Cessna wordmark should follow
the color guidelines below:
The following color applications must be approved through Corporate
Communications (the following illustrations are examples only and are not
necessarily approved).
The Cessna wordmark is all black on any other properly contrasting background
color (color value of less than 50 percent of black).
The Cessna wordmark is reversed to white on any other properly contrasting
background color (color value of 50 percent of black or darker).
When the Cessna wordmark is used with the Cessna Signature, the wordmark
should appear the same color as the typography in the Cessna Signature.
For other one-color Cessna wordmark applications, see Color-on-Color Applications.
Note: These color guidelines should be applied to all Cessna Aircraft Logos.
Cessna Aircraft Logos
Color control of the individual Cessna Aircraft Logos (Citation, Caravan & SingleEngine) is essential to maintaining the brand image of every Cessna aircraft and
Cessna Aircraft Company.
As such, all Cessna Aircraft Logos should be treated as the Cessna wordmark on all
applications.
Examples of Inappropriate Logo Colors
The following illustrations are examples of inappropriate color usage.
http://corpweb.cessna.textron.com/communications/styleguide/colorpalette.html
2/18/2011
Identity Elements: Color Palette
Page 4 of 4
Home | Identity Elements | Stationery | Apparel | Premium Items | Signage | Images | Vehicle Graphics
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2/18/2011

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