advertising update

MARCH/APRIL 2016
ADVERT ISIN G
UPDAT E
Rival magazines
CARPology.net
ONE MONTH
ONE DAY
7,000 **
The number of mag
copies our biggest rival
sells in a month
11,000 **
The number of unique
users that access
CARPology.net EVERY day
**Based on newsstand figures
for the April issue and Google
Analytic figures from 24th April
MORE THAN JUST A MAGAZINE
WEBSITE UPDATE
April 2016
Coming soon
• Whole site is now responsive
• Can now embed tweets and
Instagram posts within articles
• Revamped homepage
• Facebook conversation box at end
of all articles
• New weekly newsletter via email
• Videos embedded within articles
and automatically play
• Hyperlinked images
• Interactive quizzes
• Ad management system within CMS
• New article layouts
MORE THAN JUST A MAGAZINE
RAD STUFF WE’VE DONE IN THE PAST TWO MONTHS:
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OVER 100K UNIQUE USERS
Each month over 100,000 different
people read content on CARPology.
net and 80% of these people are
based in UK. There’s estimated to be
150k carp anglers in the UK – and
we speak to over half of them.
DOUBLE SUMMER SPECIAL
For the first time ever in carp fishing
magazine history, our latest issue
has two covers (which are sold
across the country) in celebration of
Lewis Porter’s incredible catch: two
British fifties in seven days.
SHOW SEASON
It was another busy season for
the Ology team at Sandown, The
Northern Show and The Big One. We’ll
be back for the 2016/2017 season with
even more belting deals. If you’d like
to get involved give us a call.
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5
8
INSTANT ARTICLES
Users accessing our Facebook page
on smartphone devices can now
read our web articles as Instant
Articles. These load up to 10 times
faster than mobile web and have up
to 30% more reach.
150K FACEBOOK LIKES!
We now have over 150,000 likes on
our Facebook page and currently
have a weekly reach of over 500,000.
That’s a lot of CARPologists! Keep
an eye on our Facebook page for the
new Instant Articles.
EVEN MORE PAGE VIEWS
Last month we had an incredible
547,085 page views across
CARPology.net – that’s over double
what we had this time last year! With
the site going from strength-tostrength, can we get to one million?
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BEDCHAIR BONANZA!
Our customers went wild for our
mega Avid subscription deal. Above
is what the outside of the office
looked like after Easter Bank Holiday
weekend. We sold out in a matter of
days and the delivery drivers loved us!
TEAMING UP: CARP CAST
We’re now working with The Carp
Cast. The Carp Cast includes news,
events, topical discussion and
special guests. Plus each month
listeners will hear all about the
latest CARPology too.
BIGGER THAN EVER
CARPology is now bigger than ever
before. We’ve just got so much
good content, we had to grow!
We’ve got some exciting articles
coming up from Terry Dempsey,
Marcus Howarth and Kevin Nash.
MORE THAN JUST A MAGAZINE
DIGITAL CAMPAIGNS
Our on-line audience is huge
and you can reach them too.
With our digital campaigns,
we create a bespoke package
perfect for you and your brand.
There’s no set price – just tell
us what you want, how many
people you want to reach and
we’ll tailor a campaign to you.
SUCCESS STORIES
What can be included
• Facebook competition
• Website competition
• Magazine review
• Website review
• Video
• Premium article on website
• E-mail mailshot
• Facebook posts
• Twitter posts
• Instagram posts
Insights
• Reach over 500,000
people in a week
• Average time spent on
a premium web article
is 5 minutes 14 seconds
Call Rob Bell on
01986 802081 (ext. 3)
for more information