iSaver

iSaver
iSaver installation view at The Israeli Center for Digital Art, Holon, Israel, 2011
Video projection (4 minutes) and cards distribution station
"The economy of entire communities and countries is dependent on public
corporations which do what they want with their capital. The smoke screen
they put up is called advertising and public relations, donations and charity
organizations. In her critical parody, Talia Link unfurls her own colorful
smoke screen: an advertising campaign and PR rhetoric dedicated to one of
the strongest women in Israeli economy: Shari Arison." Gilad Melzer, 2011
iSaver Stills
Video-animation, 4 minutes, Full HD, 2011
In the video iSaver, I address Shari Arison the
wealthiest woman in the middle east and offer
her a digital amulet as a gift. In Israel Shari Arison is
renowned not only for her overwhelming influence
on Israeli economy, but also because of her spiritual
agenda: she established an organization whose aim
is to generate spiritual awareness and has made
business decisions based on messages and visions.
Despite the copious resources she had devoted
to philanthropic activity, over the years she has
been subjected to harsh criticism of her conduct.
Therefore, as a gift to her I have decided to create
the iSaver a digital amulet that will protect her
image. The work employs a strategy typical of
Arison and her public relations mechanism: the
messages and aesthetics are saccharine new-age
clichés, the texts are quotes of Arison herself.
Download iSaver.
It's a gift.
talialink.com/isaver
Cards with iSaver download link (8.5x4.5 cm)
iSaver free download webpage, home page screenshot
iSaver online & mass media
iSaver was exhibited for the first time in late 2011
The Israeli Center for Digital Art, Holon, Israel.
While iSaver video was being screened at the
exhibition space, a download page of iSaver amulet
was available online for free download in the form
of a screensaver. Exhibition viewers were invited
to use the QR code on the cards and download
the amulet to their computers or smartphones.
Throughout the duration of exhibition I was
interviewed on different television shows in which
I invited Shari Arison to come to the exhibition
and accept the iSaver.
iSaver at Erev Hadash (news magazine), November 2011
iSaver at Hakol Tarbut (culture magazine), December 2011